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	<title type="text">Alexandra Marvar | The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2025-04-18T11:34:25+00:00</updated>

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		<entry>
			
			<author>
				<name>Alexandra Marvar</name>
			</author>
			
			<title type="html"><![CDATA[Wool, water, Wi-Fi: modernizing an ancient business at the final frontiers of e-commerce]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/647720/kyrgyzstan-viral-slippers-machines" />
			<id>https://www.theverge.com/?p=647720</id>
			<updated>2025-04-14T13:33:22-04:00</updated>
			<published>2025-04-13T10:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[One night in Bishkek, Kyrgyzstan, a felting artisan ended her day with a prayer. May our partners have good health. May they be ambitious, and successful, and may their businesses grow. The next morning, sisters-in-law Chinara Makashova and Nazgul Esenbaeva, along with the people they worked with, awoke to what seemed like a miracle: Shopify [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/257578_Small_biz_CVirginia2_TUMAR.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-drop-cap has-text-align-none">One night in Bishkek, Kyrgyzstan, a felting artisan ended her day with a prayer.<em> May our partners have good health. May they be ambitious, and successful, and may their businesses grow.</em> The next morning, sisters-in-law Chinara Makashova and Nazgul Esenbaeva, along with the people they worked with, awoke to what seemed like a miracle: Shopify orders. So many Shopify orders.&nbsp;</p>

<p class="has-text-align-none">They got to work. It felt like everything was falling into place: the company they had built from scratch was exporting felted slippers and artisan products to wholesale partners around the globe. And with help from USAID’s green business initiative in Central Asia, they were expanding their production abilities and finally building their own modern, direct-to-consumer web store — one with the payment processing and data security infrastructure to help them reach customers directly.&nbsp;</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/PXL_20220614_044050997.MP_.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Staff at Tumar’s Bishkek factory, evaluating a finished batch of Kyrgies “wool slide” slippers.&lt;/em&gt; | Photo: Alexandra Marvar" data-portal-copyright="Photo: Alexandra Marvar " />
<p class="has-text-align-none">But just as their new e-commerce infrastructure was coming together, <a href="https://www.theverge.com/policy/632098/trump-phone-laptop-security-doge-usaid" data-type="link" data-id="https://www.theverge.com/policy/632098/trump-phone-laptop-security-doge-usaid">USAID funding vanished around the world</a> — leaving them with a $35,000 funding gap. In so many places, the internet makes building a retail business easy. But in the world’s most landlocked country, with a banking system bogged down by sanctions against one neighbor and cybersecurity barriers against another, growth is a balancing act. Tumar’s path has been unconventional: bringing together nomadic tradition, Soviet legacy, and digital commerce to build a modern business, even when the infrastructure around it can’t keep up. Its first challenge: scaling a 5,000-year-old process that had never been automated before, with machines salvaged from the collapse of the USSR.</p>

<h2 class="wp-block-heading">Nearly erased</h2>

<p class="has-text-align-none">For centuries, Kyrgyz nomads on the Eurasian steppe drove their flocks from the low green valleys to the snowy slopes of the Tian Shan mountains, sheared their sheeps’ lush and thick wool, and used heat, water, and friction to felt it into the durable <a href="https://ich.unesco.org/en/USL/ala-kiyiz-and-shyrdak-art-of-kyrgyz-traditional-felt-carpets-00693">shyrdak</a><em> </em>blankets that lined their yurts. Felt may have been the world’s first textile. It was strong, dense, and durable. It could stand up to bitter cold or pouring rain. But between industrialization and the pressure under Soviet rule to abandon the past, wet felting by hand almost disappeared. In fact, this particular felting tradition was just a few far-flung elders and hidden artifacts from extinction in the 1990s when some women in Bishkek, graduating from university into a post-Soviet world, began to seek out, <a href="https://www.afar.com/magazine/how-modern-artisans-revived-the-kyrgyz-art-of-felting">relearn, and revive</a> the practice.&nbsp;</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/PXL_20220616_020202509.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Merino sheep&lt;/em&gt; &lt;em&gt;at a farm and yurt camp&lt;/em&gt;, &lt;em&gt; run by shepherd Baatyrbek Akmatov and his family&lt;/em&gt;,&lt;em&gt; near Lake Issyk-Kul in Kyrgyzstan&lt;/em&gt;. | Photo: Alexandra Marvar" data-portal-copyright="Photo: Alexandra Marvar " />
<p class="has-text-align-none">Makashova and Esenbaeva —&nbsp;with help from Makashova’s aunt Roza — learned how to use this millennia-old technique of wet felting with Kyrgyz wool to make things like shyrdaks and <a href="https://ich.unesco.org/en/RL/ak-kalpak-craftsmanship-traditional-knowledge-and-skills-in-making-and-wearing-kyrgyz-men-s-headwear-01496">kalpak</a> hats. In 1998, they started Tumar Art Group. Within a decade, Tumar had its first wholesale partner. And in recent years, <a href="https://uz.usembassy.gov/usaid-supports-karakalpaks-women-entrepreneurs-reviving-cultural-heritage-industry/">USAID</a>-funded programs helped them share their knowledge with women throughout Central Asia, reviving an ancient industry while spurring a new economy.&nbsp;</p>

<h2 class="wp-block-heading">On the felt factory floor</h2>

<p class="has-text-align-none">Today, Tumar’s Bishkek facility is a labyrinth of sunlit workspaces: some with pastel floor tiles, some with geraniums lining the windowsills, and one full of old jelly jars and coffee containers of pigments and dyes. Workers pull giant, fluffy sheets of “pre-felt” off the conveyor belt of a wool carding machine. On a switchboard that looks like a Cold War-era rocket launch interface, they toggle dials that are labeled in Chinese, with handwritten Cyrillic translations taped above.&nbsp;</p>

<p class="has-text-align-none">These days, commercial felting operations use a water-free needle-felting process, Makashova explained. Some incorporate glue or synthetic fibers. But not here — Tumar’s engineering team hacked its way to avoiding all that, leveraging its custom manufacturing line to automate processes like carding (aligning the fibers) and kneading, done with a unique “beating machine.”</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/PXL_20220614_040555934.MP_.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;The Tumar team used metal scraps to build this two-hammer machine for pressing felted shoes — “the most complicated process in the production of felt,” according to Makashova. “No one makes this kind of equipment nowadays. It is possible only by special order.”&lt;/em&gt; | Photo by Alexandra Marvar" data-portal-copyright="Photo by Alexandra Marvar " />
<p class="has-text-align-none">“We take care to keep our traditional technology of wet felting,” Makashova said. But “for the most complicated process of wet pressing, modern engineering does not offer machines, so we have to look for old Soviet schemes, adapt and make these machines ourselves —&nbsp;or restore old machines.”</p>

<p class="has-text-align-none">To make one of Tumar’s most popular products — felted slippers — a heavy metal tub to hold water and heat, as well as flywheels that could apply consistent rhythmic pressure and agitation to the wool, are necessary. An old Soviet wool milling machine would have done the trick. “Unfortunately, they are almost impossible to find,” Makashova said.</p>

<p class="has-text-align-none">With scant financial resources and an economy in upheaval, it was hard for this startup to find, acquire, and ship in the machines it needed — partly because some of those machines didn’t exist yet: Kyrgyz hand felting had never been automated before. Makashova’s brother, an automotive engineer, organized the group’s small “mechanization base,” first collecting Soviet tools and metalworking machines. Gradually, the company acquired textile processing equipment from Italy, China, Russia, and beyond, salvaging, renovating, retrofitting, and Frankensteining equipment to bring automation to an ancient craft.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/PXL_20220614_035401296.PORTRAIT.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="Sheet felt is being dried in a large centrifuge — a piece of Soviet equipment “which we accidentally found during the dismantling of an old factory where we produced blankets,” Makashova said. | Photo by Alexandra Marvar" data-portal-copyright="Photo by Alexandra Marvar " />
<p class="has-text-align-none">Then, more good fortune arrived: A Tumar associate found a tub and flywheels in “a heap of scrap metal intended for recycling,” Makashova recalled. The company’s engineering group restored the find, “and now we can&#8217;t imagine our work without these machines.”&nbsp;&nbsp;</p>

<h2 class="wp-block-heading">Steppe to storefront</h2>

<p class="has-text-align-none">As of the 2010s, Tumar was working more with wholesale partners around the world while continuing to make goods for their brick-and-mortar shop of the same name, on a sunny corner in central Bishkek,&nbsp;popular with tourists and expats.&nbsp;</p>

<p class="has-text-align-none">By the late 2010s, the global market for sustainable, natural materials was on an upswing, and travelers coming through their Bishkek shop took notice, including a guy in Richmond, Virginia named Barclay Saul. He loved that you could see Tumar’s <a href="https://tumar.com/pages/manufacturing">entire supply chain</a>, from field to factory, in a day, and in the exploding landscape of eco-conscious “Instagram brands,” he and a partner decided to launch Kyrgies out of a Richmond storage space, and sell the slippers online.&nbsp;</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/PXL_20220616_114725201.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="At Tumar’s lone brick-and-mortar retail space in central Bishkek, the company makes about a quarter of its revenue, selling felted goods directly to shoppers. | Photo by Alexandra Marvar" data-portal-copyright="Photo by Alexandra Marvar " />
<p class="has-text-align-none">In spring of 2020, when tourism came to a halt, Tumar’s bustling retail business did too. Saul’s bet was a smart one: <a href="http://kyrgies.com/">Kyrgies</a>’ sales surged. People were staying home — and they wanted the right footwear for it. But they also wanted natural materials. “This business has taught me simply that [people want to] buy less stuff, quality stuff,” Kyrgies CEO Saul said. Kyrgies’ ecommerce business has continued to double year over year, enabling Tumar to double its staff and scale their output fourfold in the past five years.&nbsp;</p>

<p class="has-text-align-none">This is the dream, Chinara said — but there’s one dream they still haven’t been able to manifest in the reality of today’s complicated internet: their own web store. The sale of artisan goods out of the Bishkek storefront is still, in some ways, the most important thing they do, said Makashova. It’s just a quarter of their revenue, but it’s a source for their product innovation. Thanks to platforms like Shopify, Kyrgies could launch their retail business in the US virtually overnight. But for a Kyrgyzstan-based business, online retail is no easy feat. The cost of shipping by air or land from the heart of Central Asia is the first hurdle. And another thing: There’s no PayPal here. Payment systems, Makashova said, are “a very, very big problem.”&nbsp;</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/PXL_20220614_035730512.MP_.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="A handwritten ledger, detailing the recipes for each of Tumar’s dye colors. | Photo by Alexandra Marvar" data-portal-copyright="Photo by Alexandra Marvar " />
<p class="has-text-align-none">Still today, Kyrgyzstan’s banking system is closely tied to Russia’s, and Western <a href="https://caspianpolicy.org/research/kyrgyzstan/for-kyrgyzstan-anti-russia-sanctions-could-spell-trouble-at-home">sanctions</a> put in place after Putin’s invasion of <a href="https://fortune.com/2014/11/24/finance-minister-oil-slump-sanctions-cost-russia-140-billion-a-year/">Crimea</a> have made cross-border transactions tricky. Some Kyrgyz banks, <a href="https://www.reuters.com/business/finance/kyrgyz-lender-keremet-bank-appeal-after-being-hit-with-us-sanctions-2025-01-16/?utm_source=chatgpt.com">wary</a> of being blacklisted, have cut off connections to Russian-linked payment systems, and that’s left companies like Tumar in a lurch. Another wrinkle: With growing concerns over China’s access to US consumer data, platforms handling payments in countries near China — neighboring Kyrgyzstan included — are subject to serious cybersecurity hurdles. And if a payment doesn’t go through on the first attempt, often, there won’t be a second attempt. “We’ve lost many customers for this reason,” Esenbaeva said.</p>

<p class="has-text-align-none">All this to say, Tumar’s old-school web store quickly became obsolete. They figured out they needed to rebuild their site with ISO 27001-compliant back-end infrastructure: encryption protocols, secure socket layers, and a payments gateway capable of navigating cross-border compliance from Central Asia, all in hopes of keeping international customers (and the cybersecurity platforms that protect them) from getting scared out of the purchase flow.&nbsp;</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/PXL_20220615_104052509.MP_.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="For its raw wool, Tumar does business with approximately 1,500 small, family owned farms (think a few dozen sheep each) across Kyrgyzstan. At this end of the supply chain, the technology may be even more rudimentary. | Photo by Alexandra Marvar" data-portal-copyright="Photo by Alexandra Marvar " />
<p class="has-text-align-none">As of January 2025, the entire plan was in place. A new website was launched. They had the money in hand to build out the direct-sale infrastructure. But there was just one catch: The project was being financed by a <a href="https://kg.usembassy.gov/usaid-kyrgyz-republic-announced-launch-of-24-million-green-solutions-activity/">green business</a> grant from the now gutted and shuttered USAID.&nbsp;&nbsp;</p>

<p class="has-text-align-none">Tumar is hoping that enrolling in Estonia’s e-Residency program will pull their plans for modern, global payment processing out of a death spiral — but they still have about a $35,000 international funding gap to fill with USAID’s dissolution.&nbsp;&nbsp;&nbsp;</p>

<h2 class="wp-block-heading">Scaling sustainability</h2>

<p class="has-text-align-none">On the outskirts of Bishkek, at Tumar’s new wool processing facility, the “break yurt” feels like a step back in time. Workers drink black tea and snack on puffy little squares of fried dough with clotted cream and jam. Right next door, a more modern scene unfolds: sun pours through the oculus in the yurt’s <em>tunduk</em> dome roof onto architectural drawings unfurled on a conference table. Shelves of binders and spiral-bound notebooks lean against the richly colored, <em>shyrdak</em>-lined walls. A flat-bed all-in-one printer, reminiscent of HP circa 2010 — whirs. A similar-vintage, thick-bezeled, matte-black computer monitor and keyboard set-up peeks out from piles of print-outs, a glue stick, an old calculator.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/PXL_20220614_093844034.MP_.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="A traditional yurt becomes an office where architects and the Tumar team are discussing plans for the expansion of their sustainable raw wool processing facility, which had been partially funded by USAID. | Photo by Alexandra Marvar" data-portal-copyright="Photo by Alexandra Marvar " />
<p class="has-text-align-none">At this new factory, some 100 tons per year of course wool that would have been burned as waste is instead being cleaned and processed. More USAID green business support had been on the way — and it would’ve helped Tumar double the output. Now, they may be on their way to accomplishing that on their own, expanding their product line to include, for example, an entirely biodegradable slipper, and soundproofing and insulation panels (both “no-waste” products made, in part, from slipper scraps). And, importantly to the founders, reliable stocks of high quality raw material that other businesses across the region haven’t previously had access to. Across a stretch of grass from the side-by-side yurts, the warehouse is abuzz with activity.&nbsp;</p>

<p class="has-text-align-none">“We want to open [up] possibilities [for] artisans to get new direct online orders,” and to learn how to maintain quality and consistency as output increases, Makashova said. And the only way they can do it is to keep growing.&nbsp;</p>

<p class="has-text-align-none">There are workshops and small businesses across Central Asia waiting for this raw material to come their way, Esenbaeva said. That means—aside from their own production of felted goods—they’re needing to expand their partnerships with small, family-owned Kyrgyz sheep farms, and increase their capacity for processing wholesale felt. To make it all happen, they’ll need to keep collecting—and building—machines. Esenbaeva laughed, quoting Antoine de Saint-Exupéry: “We are responsible for those we tame.”</p>
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				<name>Alexandra Marvar</name>
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			<title type="html"><![CDATA[Hacking GoPros to help save the Atlantic’s rarest bird]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/642950/gopro-hack-bird-conservation-bermuda-cahow" />
			<id>https://www.theverge.com/?p=642950</id>
			<updated>2025-04-18T07:34:25-04:00</updated>
			<published>2025-04-09T10:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Environment" /><category scheme="https://www.theverge.com" term="Science" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[The image streams over YouTube in crisp grayscale: a young cahow — known outside Bermuda as the Bermuda petrel — scrambles through a sandy tunnel and pokes its tiny head above the ground for the first time. It’s a few months old, but it has never seen daylight. Gray fluffball hatchlings spend their whole lives [&#8230;]]]></summary>
			
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<img alt="Graphic photo collage of a cahow bird flying over the ocean next to a GoPro Hero 2." data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/257578_Small_biz_CVirginia_CAHOW.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-drop-cap has-text-align-none">The image streams over YouTube in crisp grayscale:<strong> </strong>a young cahow — known outside Bermuda as the Bermuda petrel — scrambles through a sandy tunnel and pokes its tiny head above the ground for the first time. It’s a few months old, but it has never seen daylight. Gray fluffball hatchlings spend their whole lives up to this moment in a pitch-dark burrow as far as 15 feet underground. </p>

<p class="has-text-align-none">Now, in the middle of the night, this little bird flaps and flexes its wings, perches at the edge of a cliff, and <a href="https://www.youtube.com/watch?v=QPq3x64zV08">launches</a> itself into the wind. It won’t touch down on land again anytime soon: a cahow’s first flight can last three to five years. While it may rest on the water for a few minutes here and there, it’s almost entirely airborne, zigzagging for hundreds of thousands of miles across the Atlantic high seas, <a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC5206601/">even sleeping while in flight</a>. If it survives this odyssey, it will come right back here — to this little speck of an outer island — landing as little as a yard away from the nest where it was born.&nbsp;</p>

<p class="has-text-align-none">For centuries, no one knew this highly unusual bird still existed. The cahow, Bermuda’s national bird, was assumed extinct for centuries, and even after its rediscovery in the 1950s, its nocturnal life was a relative mystery. That is, until a Bermudian conservationist with a proclivity for DIY electronics decided to hack a couple GoPros and set up one of the earliest <a href="https://www.youtube.com/watch?v=wbiD50sV2S4">24/7 livestreamed bird cams</a>. There, he captured the unseen life of this critically endangered “Lazarus” species — one of the rarest on Earth — for the first time.</p>
<div class="youtube-embed"><iframe title="Off Season - Endangered Bermuda Petrels CahowCam2 Burrow LiveStream!  | Nonsuch Expeditions" src="https://www.youtube.com/embed/wUxv2sNhAl0?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
<p class="has-text-align-none">Today, Bermuda’s Nonsuch Island&nbsp;is the heart of the world’s only cahow breeding ground, a&nbsp; protected 15-acre home base to upward of 186 pairs. Jeremy Madeiros, warden of Bermuda’s Department of Environment and Natural Resources, does the hands-on work at this government nature reserve — monitoring nests, banding hatchlings, conducting health checks, and tabulating the data. And if you’ve ever seen him speaking about how it’s going, it’s likely that Nonsuch Expeditions founder and filmmaker Jean-Pierre Rouja, the GoPro hacker,&nbsp;is behind the camera. For the past 20 years, Rouja has been helping document the life and conservation of the Bermuda petrel — and piloting lightweight, scalable conservation tech in the process, using Nonsuch as his field station.</p>

<h2 class="wp-block-heading"><strong>Cue the cahow cam</strong></h2>

<p class="has-text-align-none">Like many Bermudians, Rouja grew up following the rewilding work on Nonsuch. In 2005, he set out to make a documentary short about the cahows’ comeback. His one big problem: the shooting circumstances were far from ideal. “They&#8217;re in dark, man-made burrows,” he says of the birds. “You can access them, but then you&#8217;re ripping the roof off their house, and you&#8217;re not witnessing any natural behavior. We couldn&#8217;t afford to film underground. It just technically wasn&#8217;t possible at the time.”</p>

<p class="has-text-align-none">By 2010, Rouja was done waiting around to see if someone would invent the gear he needed. “Basically, I ended up teaching myself,” he says of how he cobbled together the camera systems he needed — modular, waterproof, operable off the grid, able to auto-activate unobtrusively in the pitch dark, with lighting that would be invisible to the birds, and not to mention available at a grassroots conservation pricepoint.&nbsp;</p>

<p class="has-text-align-none">A self-described “frustrated electrical engineer” with no schooling in electronics, Rouja knew there would be trial and error. So he joined the “whole subculture” he found online of people hacking the relatively new GoPro Hero, which he says were “the only cameras I could afford to risk destroying.”</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/CahowCam_Installation.jpg?quality=90&#038;strip=all&#038;crop=0,8.3,100,83.4" alt="Jean-Pierre Rouja installing prototype CahowCam in 2013 while Nonsuch Island warden Jeremy Madeieros looks on." title="Jean-Pierre Rouja installing prototype CahowCam in 2013 while Nonsuch Island warden Jeremy Madeieros looks on." data-has-syndication-rights="1" data-caption="Jean-Pierre Rouja installing prototype CahowCam in 2013 while Nonsuch Island warden Jeremy Madeieros looks on. | Photo: Chris Burville" data-portal-copyright="Photo: Chris Burville" />
<p class="has-text-align-none">On a work table strewn with electrical tape, jeweler’s screwdrivers, wirecutters, and a hot glue gun, Rouja cobbled together the custom camera system of his dreams. He started by removing two GoPros’ IR filters, so they would be able to pick up infrared underground. Then, he built his own light arrays with individual military-grade, 940-nanometer micro-LED bulbs, rigged with custom, laser-cut faceplates and transformers that would enable them to run off any power source (a car battery, for example) in the wilds of Nonsuch. (He says wrote to GoPro, hoping for some kind of sponsorship or accolades for his creativity. To his surprise, the company wasn’t at all pleased to hear he’d figured out how to turn its cameras into stealth spying devices — even if the subject of his surveillance was an endangered seabird. (GoPro has not responded to a request for comment at the time of this story’s publication.)</p>

<p class="has-text-align-none">By 2011, Rouja and Madeiros had launched one of the world&#8217;s first 24/7 livestreamed wildlife cameras, raising awareness and delighting bird nerds by sliding them neatly into the standard four-inch <a href="https://www.thebermudian.com/home-a-garden/nature/the-10th-anniversary-of-the-cahowcam/">PVC</a> pipes they’d built into the birds’ subterranean burrows, capturing the scene from above.</p>

<p class="has-text-align-none">With most wildlife cams, Rouja says, “light is blasting at the bird, and the bird is looking in a box.” His cameras were designed to allow viewers not to feel like unwanted intruders. “We get very natural behavior,” he says. And despite the darkness, you can see it all vividly in black and white, down to the details in the feathers.</p>

<p class="has-text-align-none">A several-year partnership with the Cornell Lab of Ornithology helped cement the livestream as a worldwide birders’ favorite. At last count, Rouja says, more than 40 million minutes of cahow video had been watched.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/IMG_1878.jpg?quality=90&#038;strip=all&#038;crop=0.049999999999997,0,99.9,100" alt="Prototype camera in four-inch PVC pipe embedded in cement of an artificial Bermuda petrel nest burrow lid." title="Prototype camera in four-inch PVC pipe embedded in cement of an artificial Bermuda petrel nest burrow lid." data-has-syndication-rights="1" data-caption="Prototype cahow camera in four-inch PVC pipe embedded in cement of an artificial Bermuda petrel nest burrow lid. | Photo: Jean-Pierre Rouja" data-portal-copyright="Photo: Jean-Pierre Rouja" />
<p class="has-text-align-none">The cahow cams proved fun for spectators (and alluring for donors), but they’ve also driven the research forward. These birds are “elusive and difficult to study,” as Madeiros <a href="https://www.linkedin.com/posts/the-mohamed-bin-zayed-species-conservation-fund_mbzfund-nonsuchexpeditions-dolphinenergy-activity-7216456242402062336-VoGO/">puts it</a>. Filming them around the clock allows the team to “ground-truth” preexisting theories about breeding and behavior, Rouja says,&nbsp;and discover new, wild truths in the process.&nbsp;</p>

<p class="has-text-align-none">Madeiros boats over to Nonsuch Island every few days. With the cahow cam, the team can see everything that happens in between, from the odd but harmless storm petrel interloper (cahow cam watchers named him “Stormy”) that repeatedly made its way into burrows attempting (and failing) to woo and canoodle with cahow chicks, to the revelation of a symbiotic relationship between the cahow and one of the world’s rarest lizards, the Bermuda skink. (They cozy up with the cahows to keep warm in the winter and reciprocate by scavenging to keep the burrows tidy.) Last fall, the team even caught a cahow in an act of infidelity on camera — and all the drama that ensued.</p>

<h2 class="wp-block-heading"><strong>Rethinking the cost of conservation tech</strong></h2>

<p class="has-text-align-none">To Rouja, the work on Nonsuch isn’t just about saving one rare bird species. He’s beta-testing conservation fieldwork tech that could be put into play anywhere.</p>

<p class="has-text-align-none">Most field tech — satellite trackers, thermal cameras, deep-sea sensors — was originally built for the military, oil exploration, or commercial science. A single device can cost upward of $20,000. For most conservation projects, that kind of price tag is a liability, he says. “You need gear you can afford to lose” because “a lot of stuff you put out [in marine research] just doesn&#8217;t come back.” Furthermore, he says, that level of sophistication is often overkill. “The fact is that you can probably build it for 300 bucks, or 500 bucks, depending on what it is.”</p>

<figure class="wp-block-pullquote"><blockquote><p>“We’re using Bermuda as a proof of concept to make sure these technologies work, with the goal of then being able to roll this all out at scale.”&nbsp;</p></blockquote></figure>

<p class="has-text-align-none">The gen-one cahow cams were proof of concept. Rouja is encouraging conservationists elsewhere to follow his blueprints for observation of other underground species. Hawaii is likely the next roll-out location for his nest cams. And as the cofounder of blue tech rapid development facility <a href="https://www.station-b.org/">Station B</a>, he’s working with partners like Woods Hole Oceanographic Institute, Cornell, and MIT, testing and hardening gear for coral reef and ocean sensors, marine acoustics, and soundscape monitoring that he hopes will be affordable enough to deploy en masse.&nbsp;</p>

<p class="has-text-align-none">For example, if rats made it to Nonsuch and took hold during nesting season, they could easily wipe out an entire generation of cahows and throw the fragile species off its track to recovery. To guard against this in the past, the team relied on volunteers watching motion-detecting trail cam livestreams all day and night, in shifts. But now, they’re working with the Nature Conservancy to trial an AI-powered rodent detection system. For the past year and a half, human volunteers have been helping train the Nature Conservancy’s machine-learning platform to differentiate between footage of harmless animals&nbsp;and threatening ones. Soon, Rouja hopes, these cameras will automate the search, so they can spot a rat before its presence would become a “disaster.”</p>

<p class="has-text-align-none">“The cahow project was my gateway into conservation tech with it all now running in parallel,” he says. “We’re using Bermuda as a proof of concept to make sure these technologies work, with the goal of then being able to roll this all out at scale.”&nbsp;</p>

<p class="has-text-align-none">In the meantime, they’re up and running on Nonsuch, where multiple cahow cams will be streaming and recording this cahow hatching season in 4K HD, continuing to broadcast a species’ journey back from the brink.&nbsp;</p>
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					</entry>
			<entry>
			
			<author>
				<name>Alexandra Marvar</name>
			</author>
			
			<title type="html"><![CDATA[A renowned community of quilters is taking on copycats — and winning]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/22905288/gees-bend-quilters-etsy-online-sales" />
			<id>https://www.theverge.com/22905288/gees-bend-quilters-etsy-online-sales</id>
			<updated>2022-02-07T09:00:00-05:00</updated>
			<published>2022-02-07T09:00:00-05:00</published>
			<category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Quilts made by generations of women in Gee&#8217;s Bend, Alabama, have hung in the Met, the Whitney, and the Smithsonian Museum of Art. They&#8217;ve been shown at galleries and art fairs around the world. But if the quilters want to directly sell their world-famous quilts &#8212; vibrant, often asymmetrical, charismatic works, originally hand-stitched for warmth [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Illustration by Claudia Chinyere Akole" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23212828/VRG_ILLO_5000_ClaudiaCAkole_MIW3_GeesBendQuilts.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Quilts made by generations of women in Gee&rsquo;s Bend, Alabama, have hung in the Met, the Whitney, and the Smithsonian Museum of Art. They&rsquo;ve been shown at galleries and art fairs around the world. But if the quilters want to directly sell their world-famous quilts &mdash; vibrant, often asymmetrical, charismatic works, originally hand-stitched for warmth from scavenged fabric &mdash; they&rsquo;ve had to wait for prospective buyers to come to them.</p>

<p>That requires a drive deep into the Alabama Black Belt, along red dirt roads with little to no cell signal, through an isolated stretch of grassy meadows and pine woods, to a community deep in an oxbow of the Alabama River that, if the ferry&rsquo;s not running, is nearly 40 miles from the closest hotel, supermarket, or pharmacy.&nbsp;</p>

<p>At least, this is how it worked before February of 2021.&nbsp;</p>

<p>Despite their celebrity, much of the quilters&rsquo; fame is based on visitors sharing their work outside of their community &mdash; and historically, the financial benefits have gone to people outside of their community, too. Occasionally, some of that trickles back in the form of one-off gallery sales, or <a href="https://www.thenation.com/article/gees-bend-quilt-alabama/">copyright royalties</a>. But it hasn&rsquo;t been enough to lift this Black community, renowned in the art world, out of what the United Nations has called some of the <a href="https://www.al.com/news/2017/12/un_poverty_official_touring_al.html">most extreme conditions of poverty</a> in the developed world.</p>
<figure class="wp-block-gallery has-nested-images columns-1 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23212934/nest_64099293_Full_cred_StacyAllen.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;a href=&quot;https://www.etsy.com/shop/georgieswayquilts&quot;&gt;&lt;em&gt;Stella Mae Pettway&lt;/em&gt;&lt;/a&gt; | Photo by Stacy K. Allen for Nest" data-portal-copyright="Photo by Stacy K. Allen for Nest" />
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23212916/182_SharonWilliams_022_cred_StacyAllen.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;a href=&quot;https://www.etsy.com/shop/ShasShopGeesBend&quot;&gt;&lt;em&gt;Sharon Williams&lt;/em&gt;&lt;/a&gt; | Photo by Stacy K. Allen for Nest" data-portal-copyright="Photo by Stacy K. Allen for Nest" />
</figure>
<p>One thing the Gee&rsquo;s Bend quilters have needed is an easier way to sell quilts directly &mdash;&nbsp;control what they offer, set the prices, and reap all the profits. So, a year ago this month, three generations of Gee&rsquo;s Bend quilters launched their own Etsy shops, turning the online platform into the accessible, direct-to-consumer sales opportunity they had been missing.&nbsp;</p>

<p>None of them had ever used Etsy before, but some were certainly familiar with it &mdash; and not for the opportunity it offered them. For years, a chorus of independent crafters had been peddling #<a href="https://www.pinterest.com/eileenrich/gees-bend-inspired-quilt-designs/">geesbendinspired</a> quilts on Etsy. While they racked up sales leveraging the Gee&rsquo;s Bend name, the women behind their key search term carried on quilting when they could acquire fabric.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“We used these quilts for warmth. It was about our struggle, and our survival.”</p></blockquote></figure>
<p>These days, when fourth-generation quilter <a href="https://www.awin1.com/cread.php?awinmid=6220&amp;awinaffid=173843&amp;clickref=VergeQuiltingFeatures020722&amp;ued=https%3A%2F%2Fwww.etsy.com%2Fshop%2FGeesbendPlace">Claudia Pettway Charley</a> spots a &ldquo;Gee&rsquo;s Bend-inspired&rdquo; quilt on Etsy, she&rsquo;ll reach out to the seller to ask them how exactly they are related to her or her community. She hopes to engage them in a thoughtful dialogue about appropriation. She rarely receives a response.&nbsp;</p>

<p>&ldquo;We put a lot of work into it, and it&rsquo;s about our life,&rdquo; Charley says of quilting. She recently took on the job of community manager in Gee&rsquo;s Bend, vetting partnership opportunities and acting as a liaison between outsiders and her community. &ldquo;We were struggling. These were made from scraps. Some was old denim that had been worn by my grandfather, torn and faded. My grandmother used corn and feed sacks, washed them and sometimes bleached them to have different colors. It wasn&rsquo;t &lsquo;I&rsquo;m just going to go and make this.&rsquo; We used these quilts for warmth. It was about our struggle, and our survival.&rdquo;</p>

<p>Charley might feel differently, she offers, if these makers &mdash; who may have, say, studied textiles at art school &mdash; sent some of their profits back to the community that inspired them. But that doesn&rsquo;t happen. &ldquo;This work is &lsquo;inspired&rsquo; in your mind, because you see the quilt pattern,&rdquo; Charley says. &ldquo;But you don&rsquo;t know my story. And you&rsquo;re going to try and duplicate it &mdash; and go to Joann Fabrics to do it?&rdquo;&nbsp;</p>

<p><a href="https://www.nytimes.com/2021/09/24/arts/design/joe-minter-gees-bend-souls-grown-deep.html">A long-time Gee&rsquo;s Bend partner</a>, the Souls Grown Deep Foundation &mdash; an Atlanta-based nonprofit formed by the family of the first major private collector of Gee&rsquo;s Bend quilts &mdash; knew that direct access to the market could help address this issue&nbsp;and more. They tapped Nest, an artisans&rsquo; advocacy organization that had been working with the quilters for a couple years on other initiatives, to look into direct market access.&nbsp;</p>
<figure class="wp-block-gallery has-nested-images columns-1 wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23212977/GeesBendJuly__0538_cred_StacyAllen.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Quilt by &lt;/em&gt;&lt;a href=&quot;https://www.etsy.com/shop/QuiltedbyKatieMae&quot;&gt;&lt;em&gt;Katie Mae Pettway&lt;/em&gt;&lt;/a&gt;&lt;em&gt;.&lt;/em&gt; | Photo by Stacy K. Allen for Nest" data-portal-copyright="Photo by Stacy K. Allen for Nest" />
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23212978/GeesBendJuly_0600_cred_StacyAllen.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Quilt by &lt;/em&gt;&lt;a href=&quot;https://www.etsy.com/shop/QuiltsByCaster&quot;&gt;&lt;em&gt;Caster Pettway&lt;/em&gt;&lt;/a&gt;&lt;em&gt;.&lt;/em&gt; | Photo by Stacy K. Allen for Nest" data-portal-copyright="Photo by Stacy K. Allen for Nest" />
</figure>
<p>According to Nest&rsquo;s director of brand strategy and sourcing, Amanda Lee, once her team and an initial group of quilters settled on the plan for Etsy, they faced some intimidating realities: Starting from scratch and competing with long-established sellers is no easy feat in itself, and before that, there were even bigger barriers to entry. Most of the quilters lacked tech skills or experience, internet access or even cell signal, the ability to photograph the work, or the know-how to market it well. When the online shops were up and running, they&rsquo;d still need to navigate another problem: only a handful of residents had cars and driver&rsquo;s licenses, and the nearest full-service post office was over 30 miles away. Some didn&rsquo;t have bank accounts to receive payments. Some had zero experience filing taxes.&nbsp;</p>

<p>Etsy helped clear a path, waiving their standard 5 percent transaction fees for a year and donating a $50,000 grant to support Nest in everything from photography, marketing, and brand-building workshops to financial literacy guidance.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“I’ve actually gotten a very small house built, thanks to Etsy and a few more people.”</p></blockquote></figure>
<p>Ten quilters&rsquo; shops launched in concert on February 1, 2021, and within 48 hours, some had sold out of inventory, grossing a total of $72,000. By August, that became $300,000, and as of mid-December, more than a dozen Gee&rsquo;s Bend quilt shops &mdash; all branded with an official Gee&rsquo;s Bend logo to set them apart from the rest &mdash; have made more than half a million dollars in sales, according to data provided by Nest.&nbsp;</p>

<p>This is serious money for any maker, but in Gee&rsquo;s Bend, its impact is tremendous. &ldquo;I&rsquo;ve actually gotten a very small house built, thanks to Etsy and a few more people,&rdquo; says Mary Margaret Pettway, a third-generation quilter who sells <a href="https://www.awin1.com/cread.php?awinmid=6220&amp;awinaffid=173843&amp;clickref=VergeQuiltingFeatures020722&amp;ued=https%3A%2F%2Fwww.etsy.com%2Fshop%2FLunkysBaby">quilts and pieced wall hangings</a> on Etsy. (Pettway is a common surname in Gee&rsquo;s Bend, because it was settled in part by formerly enslaved people from the Pettway plantation.) Her 19-year-old son also just sold his first quilt on the platform. &ldquo;It allows us to get things we need. I know a couple women who have bought vehicles. They&rsquo;re paying off all their old debts. They can help their families.&rdquo;&nbsp;</p>

<p>Charley has used some of her earnings to pay her daughter&rsquo;s college tuition &mdash;&nbsp;without student loans. But, she adds, Etsy&rsquo;s benefits go beyond predictable income and financial security: For the first time, it puts the makers in control.&nbsp;</p>

<p>&ldquo;Etsy gave us an outlet and a platform where we were able to keep up with our own inventory, set our prices, and receive 100 percent of the proceeds,&rdquo; Charley says. &ldquo;That alone was something totally different. When you&rsquo;re able to man your own thing &mdash; mind your own business, as they say &mdash; that was a whole new level for us.&rdquo;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“We keep it going from one generation to the next, and we continue to work, and we don’t stop.”</p></blockquote></figure>
<p><a href="https://www.awin1.com/cread.php?awinmid=6220&amp;awinaffid=173843&amp;clickref=VergeQuiltingFeatures020722&amp;ued=https%3A%2F%2Fwww.etsy.com%2Fshop%2FReapWhatYouSewNice">Delia Pettway Thibodeaux</a> is a Gee&rsquo;s Bend quilter who, now retired from a career in the Navy and for the Department of Defense, splits her time between home in the Bend and Washington state. She too has opened up shop on Etsy. She said it has helped broaden the quilters&rsquo; audience, while also creating opportunities for less-known and younger artists &mdash; &ldquo;the silent quilters&rdquo; &mdash; in the community.&nbsp;</p>

<p>&ldquo;Gee&rsquo;s Bend is a major brand,&rdquo; she says. &ldquo;A lot of people don&rsquo;t have art money now, so we are able to make some custom works according to budget, style, spaces people have in their homes, and helped us reach a whole new genre of people.&rdquo;</p>

<p>These days in the Bend, one might see Claudia Pettway Charley quilting with her 85-year-old mother Tinnie, her aunt Minnie, and her 19-year-old daughter Francesca at her side. All of them sell their work on Etsy.&nbsp;</p>

<p class="has-end-mark">&ldquo;We keep it going from one generation to the next, and we continue to work, and we don&rsquo;t stop,&rdquo; Charley says. &ldquo;The idea is that it not become a dying art. We dare not stop now. And Etsy is the best thing we&rsquo;ve had in making sure we have a kind of control we&rsquo;ve never been able to have, so we control our destiny, the Gee&rsquo;s Bend way.&rdquo;</p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Alexandra Marvar</name>
			</author>
			
			<title type="html"><![CDATA[The imaginary rocket driving a small-town spaceport]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/22682978/camden-georgia-spaceport-cumberland-island-faa-astra-rocket-debris" />
			<id>https://www.theverge.com/22682978/camden-georgia-spaceport-cumberland-island-faa-astra-rocket-debris</id>
			<updated>2021-09-22T09:36:07-04:00</updated>
			<published>2021-09-22T09:36:07-04:00</published>
			<category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Science" /><category scheme="https://www.theverge.com" term="Space" />
							<summary type="html"><![CDATA[The latest launch attempt out of Kodiak, Alaska&#8217;s spaceport shows in vivid detail just how quickly things can go sideways.&#160; In the video, rocket maker Astra&#8217;s 3.3 skids horizontally for hundreds of yards, then shoots some 20 miles upwards, listing off course. Ground crew terminates the flight, and the craft free falls back to Earth [&#8230;]]]></summary>
			
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<img alt="" data-caption="A saltwater marsh on Cumberland Island, Georgia | Photo by: Education Images/Universal Images Group via Getty Images" data-portal-copyright="Photo by: Education Images/Universal Images Group via Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/22863853/578022564.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	A saltwater marsh on Cumberland Island, Georgia | Photo by: Education Images/Universal Images Group via Getty Images	</figcaption>
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<p>The latest launch attempt out of Kodiak, Alaska&rsquo;s spaceport shows in vivid detail just how quickly things can go sideways.&nbsp; In the video, rocket maker Astra&rsquo;s 3.3 <a href="https://www.youtube.com/watch?v=BFdohwm8Quc&amp;t=80s">skids </a>horizontally for hundreds of yards, then shoots some 20 miles upwards, listing off course. Ground crew terminates the flight, and the craft free falls back to Earth in pieces, landing in a fireball.&nbsp;</p>

<p>None of Astra&rsquo;s six test flights from Kodiak&rsquo;s Pacific Spaceport Complex have made it into orbit, and five have exploded. But, as Jeff Bezos says, failure and innovation are inseparable twins.</p>

<p>Analysts expect the commercial space industry to be worth <a href="https://www.morganstanley.com/ideas/investing-in-space">$1 trillion</a> by 2040, and increasingly, <a href="https://www.freep.com/story/news/local/michigan/2020/08/08/michigan-spaceport-marquette-aerospace-manufacturers-association-wurtsmith-oscoda-airport/3323976001/">small</a> <a href="https://bangordailynews.com/2021/02/13/news/aroostook/historic-rocket-launch-makes-maine-a-viable-spaceport-location/">towns</a> are angling to get in on the action. One such community is Camden County, Georgia, where a group of county commissioners is longing for their own spaceport &mdash; and the economic growth and diversification they hope will come with it. There&rsquo;s one caveat: Spaceport Camden&rsquo;s sole proposed launch trajectory would, in an unprecedented move, cross <a href="https://www.nytimes.com/2021/08/21/style/space-race-cumberland-island-georgia.html">two populated islands</a>, as well as a federally protected marshland and wilderness, just a few miles from the toxic brownfield set to become the launch site.&nbsp;</p>

<p>To some residents, this seems like an astronomically bad idea. But failures &mdash; even explosive ones &mdash; don&rsquo;t faze Camden County: according to spaceport planners, Astra is a <a href="https://www.facebook.com/SpaceportCamden/posts/2921889351419214">prime launch tenant candidate</a>, and Alaska Aerospace Corporation, which runs Kodiak&rsquo;s spaceport, could become an <a href="https://akaerospace.com/news/alaska-aerospace-corporation-and-camden-county-sign-mou/">operation partner</a>.&nbsp;&nbsp;</p>

<p>All they need to get this plan off the ground is an operation license from the Federal Aviation Administration. And to secure that, they aren&rsquo;t basing their proposal on rockets like the one that blew up in Alaska &mdash; instead, they&rsquo;re using models of rockets that don&rsquo;t exist.&nbsp;</p>
<h1 class="wp-block-heading" id="ftW7Y6"><strong>Lofty Ambitions</strong></h1>
<p>In the FAA&rsquo;s nearly 40 years of commercial rocket oversight, the agency has never permitted anyone to launch vertical rockets directly over populated areas closer than 500 miles away. (The US once launched a rocket over Cuba in the 1960s; debris landed in a field there, 511 miles from the launch pad, and apparently killed a cow, spurring anti-American protests in Havana.)&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>The county has spent more than $10 million to secure an FAA license</p></blockquote></figure>
<p>Unfortunately, this unprecedented move is critical to Camden County&rsquo;s plan, leaving some people worried about <a href="https://twitter.com/wanzong/status/1433637810943135749">falling debris</a> or <a href="https://www.wabe.org/warnock-urges-faa-not-to-cut-corners-on-spaceport-review/">fire</a> igniting the flammable palmetto and oak forests that coat the archipelago in the flight path.&nbsp;&nbsp;</p>

<p>But the county&rsquo;s spaceport steering committee is so confident that it can break the mold, it has spent <a href="https://www.spaceportfacts.org/money-spent">more than $10 million</a> in the past nine years to help secure this FAA license. According to emails obtained through open-records requests, this spend has gone to consultants, lobbyists, and some creative publicity efforts, like facilitating the placement of <a href="https://www.savannahnow.com/story/news/politics/2020/07/25/us-rep-buddy-carter-tried-to-speed-review-of-spaceport-with-amendment/114873454/">a June 2020 op-ed</a> designed to compel then-president Trump to pressure the FAA into a faster decision.&nbsp;</p>

<p>It didn&rsquo;t work; the FAA has yet to issue their verdict. Their record of decision is <a href="https://www.permits.performance.gov/permitting-projects/spaceport-camden-proposed-launch-site-environmental-impact-statement">slated for this month</a> &mdash; the last regulatory step that comes before the licensing determination. Everything hinges on whether or not operating a spaceport out of Camden&rsquo;s county seat of Woodbine, population 1,400, could launch, according to the FAA, &ldquo;at least one type of launch vehicle&rdquo;&nbsp;safely.</p>

<p>Together, county and federal agency officials have put together an <a href="https://www.faa.gov/space/environmental/nepa_docs/camden_eis/">Environmental Impact Statement</a> that lays out the evidence: a master document filled with the results of risk analyses based on rocket size, thrust, weight, trajectory, behavior, failure rate and so on.&nbsp;</p>

<p>Published in June, this document does not look at the Astra rockets officials say they may one day launch &mdash;&nbsp;the ones that routinely crash. Rather, to prove safety, they bring in data from a much more reliable rocket, a &ldquo;hypothetical&rdquo; one that has yet to be invented.&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“That is exactly the sort of catastrophic failure that can happen over our coast”</p></blockquote></figure>
<p>Present-day rockets are too heavy, so the officials made their hypothetical rocket much lighter. They don&rsquo;t gain altitude quickly enough, so the officials devised a first-of-its-kind &ldquo;lofted trajectory.&rdquo; If something goes wrong on a small-lift vehicle launch today, humans on the ground analyze data before terminating the flight, which could take several seconds. Camden&rsquo;s proposed rocket has a sleek automated flight termination system that works in fractions of a second instead. And today&rsquo;s small-lift vehicles &mdash; this class of small, uncrewed utilitarian rockets like Astra&rsquo;s &mdash; are too big to be safe in this scenario, so the officials envision something almost half the size of the smallest rocket currently being developed, much less deployed.&nbsp;</p>

<p>A tested and proven craft with these characteristics is nowhere on the horizon. While companies were &ldquo;<a href="https://www.pri.org/stories/2016-09-03/why-private-companies-are-racing-build-small-rockets">racing</a>&rdquo; to build small rockets as of 2016, early in Camden County&rsquo;s application process, today, the business case for super-small rockets is <a href="https://phys.org/news/2020-11-small-rockets.html">debated</a>, and companies who have been most successful in this niche to date are pivoting to bigger craft <a href="https://arstechnica.com/science/2021/07/rocket-lab-not-yet-close-to-profitability-proxy-statement-reveals/">in search of profitability</a>.</p>

<p>Camden County officials dispute that the rocket described in its application is outside workable parameters. In a statement to <em>The Verge</em>, a lobbyist working with the project defended the application, citing a letter from the FAA approving the thrust-to-weight ratio of the proposed craft and stating that &ldquo;the pitch profile of the trajectory Camden used in its application is not unique relative to historical missions flown to orbit.&rdquo;</p>

<p>But spaceport critics like Steve Weinkle, a retired head of design engineering who lives a few miles from the proposed launch site, argue a hypothetical rocket isn&rsquo;t useful when it comes to calculating actual risk. Kodiak, he says, is what&rsquo;s real, and the launch history there should be a wake-up call for the county.&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>The FAA says it accounts for “a non-zero probability of failure”</p></blockquote></figure>
<p>&ldquo;That is exactly the sort of catastrophic failure that can happen over our coast, Cumberland Island, and near Kings Bay [the county&rsquo;s naval base, where large ordnance is stored],&rdquo; Weinkle wrote on his <a href="https://www.spaceportfacts.org/">spaceport watchdog blog</a>, pointing to Astra&rsquo;s dramatic Kodiak crash. &ldquo;Yet, for some unknown reason, the FAA tells us that we have nothing to worry about since their calculations assume that everything on their &lsquo;representative rocket&rsquo; will work perfectly.&rdquo; &#8203;&#8203;&nbsp;</p>
<h1 class="wp-block-heading" id="LA6gd4"><strong>Assessing the impact</strong></h1>
<p>In Spaceport Camden&rsquo;s EIS, the FAA declines to put numbers to the possibility of failure on the basis that the potential for &ldquo;adverse impacts associated with launch failures&rdquo; is &ldquo;not planned&rdquo; and would be &ldquo;unlikely.&rdquo;</p>

<p>The executive director of the agency&rsquo;s Office of Operational Safety, Daniel Murray, leaned hard on this optimism in an August letter responding to concerns about damage to cultural resources. &ldquo;There is no anticipation of any fire or damage during a nominal launch,&rdquo; Murray assured Georgia&rsquo;s Advisory Council on Historic Preservation &mdash; with a footnote specifying that &ldquo;nominal&rdquo; refers to a launch where all aspects of the flight go &ldquo;as expected.&rdquo;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“irresponsible, at best”</p></blockquote></figure>
<p>A spokesperson for the FAA clarified in an email to <em>The Verge</em> that the agency has never said the hypothetical rocket will &ldquo;work perfectly&rdquo; and that their risk analyses did account for &ldquo;a non-zero probability of failure (i.e., there could or would be a failure).&rdquo;</p>

<p>But after tracking the frequent catastrophic failures among launches that are happening, Weinkle said it&rsquo;s &ldquo;irresponsible, at best&rdquo; to issue a license declaring the site safe for a spaceport &ldquo;when your measure of safety is that you don&rsquo;t plan on anything going wrong.&rdquo;</p>

<p>The county and its consultants argue that to keep up with a rapidly changing industry, innovators need to be constantly looking ahead. It would be impossible to prove safety looking just at the current landscape: more than 100 companies are trying to design the next small-lift success, 10 are in development, and of those, only one &mdash; Rocket Lab&rsquo;s Electron &mdash; has ever even made it into orbit.&nbsp;&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Officials acknowledged the risk in internal FAA emails</p></blockquote></figure>
<p>Electron was a major source of inspiration for Camden County planners, cited by name in the EIS. But while it may be the safest rocket of its kind, when asked if it might be safe enough to launch over a populated area, its maker, Rocket Lab CEO Peter Beck, said he wouldn&rsquo;t try it.</p>

<p>&ldquo;We have a very deep commitment to public safety here, so we certainly would not ever endanger the public in that way. It&rsquo;s just &mdash;&nbsp;not cool,&rdquo; Rocket Lab CEO Peter Beck said of launching over people just 50 miles into the rocket&rsquo;s flight path. &ldquo;But, I mean, there&rsquo;s just no way that the FAA would agree to that. I just can&rsquo;t imagine how that would ever happen.&rdquo;</p>

<p>Internal emails show the agency was hesitant, too. Officials acknowledged back in 2017 that the risk to people on the islands in the proposed flight path was &ldquo;<a href="https://www.wabe.org/faa-struggled-to-get-safety-info-on-camden-spaceport-for-years-emails-show/">a problem from the very beginning</a>.&rdquo; Writing internally, even Murray himself expressed concerns. &ldquo;I&rsquo;m not sure a small vehicle is safe enough,&rdquo; he wrote in an internal FAA email. &ldquo;I think they need to speak to why they are not assuming an explosive impact.&rdquo;</p>

<p>According to Ramon Lugo, the director of the Florida Space Institute at the University of Central Florida who has worked with NASA since 1975, that won&rsquo;t necessarily pose an obstacle to securing an operation license for the spaceport itself.&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“My guess is&#8230; there aren’t going to be a lot of rockets lined up to launch from Spaceport Camden.”</p></blockquote></figure>
<p>&ldquo;The FAA Commercial Space Transportation Office&rsquo;s mission is not to deny licenses,&rdquo; Lugo said, noting the agency&rsquo;s &ldquo;dual mandate&rdquo; to both regulate and foster the industry. &ldquo;Their mission is to try to find a way to make it work.&rdquo;&nbsp;</p>

<p>And just because a spaceport site has an operation license doesn&rsquo;t guarantee future operators will be successful in securing launch licenses, Lugo added. That is a separate process altogether &mdash; and a more rigorous one that requires verifiable data from existing rockets.</p>

<p>The FAA has granted just 413 of these in 40 years of launching commercial satellite payloads into orbit. If that hurdle is overcome for Spaceport Camden, a launch operator would theoretically need to have a vehicle as safe as the rocket as the project&rsquo;s EIS suggests. And then, they&rsquo;d have to insure the flight &mdash;&nbsp;a daunting proposition considering the unusual launch trajectory, Lugo said.&nbsp;</p>

<p>&ldquo;My guess is when that part comes to pass, there aren&rsquo;t going to be a lot of rockets lined up to launch from Spaceport Camden,&rdquo; he said. (Astra did not respond to a request for comment.)</p>

<p>Still, it&rsquo;s surprisingly common for commercial spaceports to lie unused after approval. Commercial projects in <a href="https://okcfox.com/news/fox-25-investigates/twenty-years-in-was-oklahomas-space-investment-worth-it">Oklahoma</a>, <a href="https://www.denverpost.com/2019/04/24/adams-county-space-port-japanese-pd/">Colorado,</a> Texas, and elsewhere have secured their operation licenses years ago and are still waiting for their first launch and the economic windfall that is supposed to come with it.</p>
<h1 class="wp-block-heading" id="4vpg9h"><strong>Spaceports That Don’t Take Off</strong></h1>
<p>Stacy Studebaker, a retired schoolteacher who has lived on Kodiak Island for 30 years, remembers the song and dance about economic development: &ldquo;The people who started it came in and said, &lsquo;We&rsquo;re going to turn these fishermen into rocket scientists,&rsquo; and &lsquo;We&rsquo;re going to have college classes,&rsquo; and they had astronauts come into town, and had big meetings with the public saying, &lsquo;Oh, this is going to be the greatest thing for the Kodiak economy,&rsquo;&rdquo; she recalled of the spaceport&rsquo;s <a href="https://www.nytimes.com/2008/10/12/washington/12missile.html">scandal-ridden</a> establishment in 1998. &ldquo;It&rsquo;s proved to be pretty much smoke and mirrors.&rdquo;&nbsp;</p>

<p>Even if it didn&rsquo;t yield the economic boom some hoped for, it&rsquo;s a relative success story. After 20 years of government-funded launches, Kodiak has hosted six commercial launch attempts since 2018, while <a href="https://apnews.com/article/spacex-georgia-business-science-c3055985c2526fb7670e363fc64d71ad">more than half</a> of the dozen commercial spaceports in the US have hosted none at all.&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“Is this really the right thing for a county like Camden?”</p></blockquote></figure>
<p>In Midland, Texas, public officials secured their own spaceport operations license in <a href="https://www.mrt.com/business/article/FAA-approves-spaceport-license-for-Midland-7415553.php">2014</a>. Their application also revolved around a representative rocket: a Branson-style experimental space-plane called the Lynx Mark I, under development by a company called XCOR. But, the rocket was never built, and XCOR went bankrupt in 2017.</p>

<p>In the meantime, Midland spent about $20 million on the venture. That amount included &ldquo;$10 million in recruitment for a company&nbsp;that&rsquo;s nowhere to be found,&rdquo; Midland Councilman Spencer Robnett <a href="https://midlandtx.swagit.com/play/10152019-2094">noted</a> at a 2019 city council meeting. Robnett called the project a &ldquo;waste of taxpayer dollars&rdquo; and entreated colleagues to &ldquo;take a hard look&rdquo; at the return-on-investment so far, compared to the oil and gas economy, which has bounced back in recent years, boosting the local economy, while the spaceport has drained it.</p>

<p>&ldquo;We don&rsquo;t need&#8230; spaceport jobs. We need houses. We need roads. We need infrastructure; we need police officers and firefighters and all those things,&rdquo; he said.</p>

<p>XCOR may be &ldquo;nowhere to be found,&rdquo; but its former CCO and CEO, Andrew Nelson, is now on the Spaceport Camden team, helping to guide the application process. So far, he&rsquo;s received more than $1 million in consulting fees.&nbsp;</p>

<p>In mid-August, a city councilman in Camden County&rsquo;s other town &mdash; St. Marys &mdash; called <a href="https://www.facebook.com/ConcernedAboutSpaceportCamden/posts/1904006773092666">for a grand jury investigation</a> into Spaceport Camden&rsquo;s finances.&nbsp;&nbsp;</p>

<p>Meanwhile, owners of 91 out of the 100 residential lots on Little Cumberland Island &mdash; one of the islands in the flight path &mdash;&nbsp;have signed letters to the FAA asking the agency not to approve the spaceport. The National Park Service and Department of the Interior have expressed serious concerns about the plan&rsquo;s safety. Leaders of more than a dozen regional environmental advocacy organizations had signed a letter to voice concern about the &ldquo;dangerous precedent that the FAA&rsquo;s mishandled review could set,&rdquo; and Senator Raphael Warnock&nbsp;requested in a letter that the agency not &ldquo;cut corners&rdquo; on assessing social and environmental impacts.&nbsp;</p>

<p>For these parties, the best-case scenario is that the FAA denies Woodbine a site license. But surveilling the landscape, Lugo doesn&rsquo;t see that as a win either: if the site is licensed, the county will continue to spend &ldquo;millions annually&rdquo; on spaceport infrastructure and maintenance in a gamble with no certain payoff.</p>

<p>&ldquo;Is this really the right thing for a county like Camden, which is not the wealthiest county?&rdquo; he asked. &ldquo;If I&rsquo;m a taxpayer in Camden County, [I&rsquo;ve] basically enabled people that have a &lsquo;field of dreams&rsquo; vision of a launch site. What will be the opportunities lost because of that?&rdquo;</p>

<p class="has-end-mark"><em><strong>9/22 4:31PM ET: </strong>Updated to include context from Camden County officials.</em></p>
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			<author>
				<name>Alexandra Marvar</name>
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			<title type="html"><![CDATA[The farmers market is moving online]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/22618396/farmers-market-online-local-food-distribution-platforms" />
			<id>https://www.theverge.com/22618396/farmers-market-online-local-food-distribution-platforms</id>
			<updated>2021-08-23T08:00:00-04:00</updated>
			<published>2021-08-23T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[For the past two decades at Crystal Organic Farm in Newborn, Georgia, a typical Saturday morning involved Nicolas Donck and, later, his partner in farming and in life, Jeni Jarrard, getting up at 4AM, loading up the truck with tables and tent and coolers and bins of eggs, peppers, okra, melons, herbs, flowers, or whatever [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Illustration by Claudia Chinyere Akole" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/22781376/VRG_ILLO_4687_Farmers_Markets.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>For the past two decades at Crystal Organic Farm in Newborn, Georgia, a typical Saturday morning involved Nicolas Donck and, later, his partner in farming and in life, Jeni Jarrard, getting up at 4AM, loading up the truck with tables and tent and coolers and bins of eggs, peppers, okra, melons, herbs, flowers, or whatever was good that week, driving the hour to Atlanta, and spending a day in whatever weather &mdash; including sweltering heat, pouring rain, or bitter cold &mdash; before hauling the hour back, happy from feeding their community the food they spent all week growing, but also exhausted, and just a few hundred bucks richer for it.&nbsp;</p>

<p>Then the pandemic came, and it hit farms hard. Supply chains, customer bases, and in some cases labor were upended. Small and medium-sized independent farms that relied on restaurant wholesale lost <a href="https://www.youtube.com/watch?v=_Biiu9JmAZY">huge percentages of their business</a> overnight. Some local CSAs folded. Some farming operations <a href="https://www.harvie.farm/blog/changes-in-the-local-food-market-2020-edition/">went belly up</a>.&nbsp;</p>

<p>Others, however, found a new path online. Farmer-specific e-commerce apps and services &mdash; among them, GrazeCart, Farmdrop, Farmigo, and GrownBy &mdash; have cropped up in recent years, offering the direct-to-consumer sales, customizable CSAs, preorders and delivery that farmers markets haven&rsquo;t. When the pandemic began, this tech offered a new world of possibility.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Business is booming for food distribution platforms</p></blockquote></figure>
<p>Donck and Jarrard were among the farmers who took the leap. When food distribution chains collapsed and people turned to local food, the pair made the snap decision to eliminate their old-school CSA program, lean into their relationships with two tech-based distribution platforms with which they&rsquo;d already worked, and transition the rest of their business to sales and distribution platform Barn2Door. Now, late-pandemic farming looks like skipping the market, staying in bed for hours longer on Saturday, and enjoying a cup of coffee together &mdash;&nbsp;all while quadrupling business by selling online.&nbsp;&nbsp;</p>

<p>Does this ever-expanding landscape of food distribution tech make the job easy? Not in all ways, says Donck. &ldquo;There&rsquo;s always room for improvement. For example, everybody wants cucumbers, but we don&rsquo;t have any right now,&rdquo;&nbsp; he says, lamenting the loss of a week&rsquo;s crop to a swarm of squash bugs. &ldquo;[Our customers] will have to go somewhere else for those.&rdquo; But he and Jarrard agree, they don&rsquo;t intend to go back to the way things were before.&nbsp;</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/22773614/crystalorganicstore.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="A web store showing pictures of different cuts of meat. A series of filters lets you view vegetables, eggs &amp; dairy, meat, mushrooms, and more." title="A web store showing pictures of different cuts of meat. A series of filters lets you view vegetables, eggs &amp; dairy, meat, mushrooms, and more." data-has-syndication-rights="1" data-caption="&lt;em&gt;Crystal Organic Farm’s online store, powered by Barn2Door.&lt;/em&gt;" data-portal-copyright="" />
<p>They&rsquo;re not alone. One of three digital platforms they now work with, Barn2Door, <a href="https://www.barn2door.com/blog/2020/4/11/the-data-proves-it-local-farms-are-surging-online">reported</a> a 457 percent increase in revenue from orders and an 807 percent increase in the number of orders among their sellers in March 2020 alone. (In August, they ran a $6 million funding round to try and keep up.) Another &mdash; an online shopping platform called Fresh Harvest, which processes orders and facilitates door-to-door delivery across Georgia, and which Donck estimates constitutes some three-quarters of Crystal Organic&rsquo;s business &mdash; tripled its year-over-year revenue in 2020, bringing in <a href="https://blog.freshharvestga.com/2020-year-in-review/">$4 million</a>.&nbsp;</p>

<p>This massive growth spans the sector: Harvie, which facilitates the direct sale and delivery of customized farm shares, launched 13 years ago. This past year, the company saw a 500 percent year-over-year increase in its farmers&rsquo; sales and quintupled the size of its team. WhatsGood, an app that facilitates purchase and pick-up between consumers and local fishermen, farmers, and foragers, grew from some 30,000 buyers to around 200,000 between January 2020 and December, according to founder Matt Tortora. The founder of Food4All, a platform designed to help farmers integrate all these other platforms, estimates growth in the past year and a half by a factor of seven.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“Farmers markets were really a counterproductive business model for a lot of farmers.”</p></blockquote></figure>
<p>As with so many other shifts the pandemic accelerated, this growth shines a light on trends that were already in play: the <a href="https://static1.squarespace.com/static/5e70ea6d10d5dc73a27d1184/t/5ea8f98be8098b7653211a83/1588132249515/SARE+Farmers+Market+Toolkit+2020.pdf">waning</a> of farmers market attendance; the <a href="https://www.harvie.farm/blog/home-delivery-is-the-future-of-local-food/">growing demand</a> for home delivery. &ldquo;Farmers markets were really a counterproductive business model for a lot of farmers,&rdquo; says Tortora, a former chef who founded WhatsGood in 2014. In recent years, farmers markets across the US reported a&nbsp; &ldquo;downward trend,&rdquo; with year-over-year attendance and sales down by between <a href="https://static1.squarespace.com/static/5e70ea6d10d5dc73a27d1184/t/5ea8f98be8098b7653211a83/1588132249515/SARE+Farmers+Market+Toolkit+2020.pdf">20 and 70 percent</a> as of 2018, even while interest in locally sourced food has ticked <a href="https://civileats.com/2019/11/19/exploring-a-decade-of-big-changes-in-local-food/">upward</a>.</p>

<p>As this trend progresses, a growing number of local chefs, and eventually consumers, have come to apps like WhatsGood to connect with independent producers online. On Tortora&rsquo;s app, they can browse local goods on the web or in the mobile app, fill a digital cart, check out in a single transaction, and then pick up their goods at a local hub &mdash;&nbsp;which might be a brewery donating space in its off hours, a single farm, or farmer&rsquo;s market. In 2018, the company piloted a delivery business model, which yielded &ldquo;holy shit numbers,&rdquo; Tortora says. &ldquo;It was a real &lsquo;ah ha&rsquo; moment. Meat producers that would bring in $1,000 a day at farmers markets made four to five times that on their first day offering delivery.&rdquo;</p>

<p>While acknowledging that the last year was all kinds of terrible, the couple behind third-generation family-owned Ever-Breeze Farm in Westerly, Rhode Island, have to agree: Local food thrived. John Strafach, who runs his family&rsquo;s dairy and grass-fed beef farm with his partner Bianca Lee Paredes, says the pandemic changed their community&rsquo;s attitude, boosting customer interest and appreciation for locally sourced goods.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/22773653/everbreezestore.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="An online store with photos of meat and eggs. You can buy beef bones, chorizo sausage links, Italian sausage, T-bone steak, and different packages of eggs." title="An online store with photos of meat and eggs. You can buy beef bones, chorizo sausage links, Italian sausage, T-bone steak, and different packages of eggs." data-has-syndication-rights="1" data-caption="&lt;em&gt;Ever-Breeze Farm’s store on WhatsGood.&lt;/em&gt;" data-portal-copyright="" />
<p>&ldquo;I&rsquo;ve been hesitant to say this to certain people, but COVID was really good for business,&rdquo; Strafach says. &ldquo;We just happened to take a chance, doubling the size of our flock last spring, and thank goodness we did, because as many eggs as we sold, we could have sold more.&rdquo;&nbsp;</p>

<p>While, thanks to Paredes&rsquo;s thinking outside the box, Ever-Breeze had already started to use WhatsGood for a sliver of their business pre-pandemic, they still largely relied on walk-in sales, peddling goods out of an old milkhouse on an honor system, in which customers would scrawl their names and purchases in a spiral-bound notebook and shove cash into a slit-topped coffee can. This made for chaotic energy, the couple recalls, with a dozen or more cars coming in and out of the driveway at all hours. Plus, it was a system that proved hard to scale.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“If you get it exactly right, it’s great — but you have to get it exactly right.”</p></blockquote></figure>
<p>Come spring of 2020, Strafach and Paredes decided to ditch the chaotic driveway model altogether and pivot their focus to digital distribution, which, within months, led to growing their egg market, scaling up their beef business, and even hiring their first-ever employee. In the app, Ever-Breeze&rsquo;s products can reach customers from Massachusetts to eastern Connecticut &mdash; and the supply chain still feels as local as can be. &ldquo;We&rsquo;re being afforded this direct-to-consumer relationship,&rdquo; Paredes says. &ldquo;I know the names of the people I&rsquo;m feeding, and that&rsquo;s a big deal to me. If I stocked a grocery store in town with our beef, would I sell it? Probably, but would it feel the same? I don&rsquo;t think so.&rdquo;&nbsp;</p>

<p>The transition hasn&rsquo;t been completely breezy, riddled with learning curves from permitting and expiration dates to needing unprecedented levels of consistency in their operation. And for the farmers attempting to combine and balance multiple of these apps in order to walk the tightrope between maximizing sales and meeting demand, those learning curves are even steeper.&nbsp;</p>

<p>The platforms are trying to ease the friction. &ldquo;In a lot of ways, this is a horrible business,&rdquo; Harvie founder Simon Huntley says. &ldquo;You&rsquo;ve got perishable products, you&rsquo;ve got high cost of goods sold, high labor costs, high capital costs, high delivery costs, low profit margin&#8230; If you get it exactly right, it&rsquo;s great &mdash; but you have to get it exactly right.&rdquo; Tech that can meet those challenges goes far beyond your basic e-commerce, and this niche corner of the tech world, he noted, is &ldquo;littered with the corpses&rdquo; of many venture capital-backed projects that came before, spent millions on product, and have &ldquo;nothing to show for it.&rdquo;</p>

<p>While they perfect their methods, farmers are along for the ride. Despite two decades of doing things a certain way in Newborn, Donck and Jarrard have zero plans to go back to the market if they can help it, focused instead on perfecting the balancing act between platforms.</p>

<p class="has-end-mark">Likewise, Strafach and Paredes are committing to the new models they adopted last spring. But already, things are starting to feel different. To keep up with the new volume, and the flock and livestock they planned around it, there will be no resting on their laurels. &ldquo;We&rsquo;re not looking back,&rdquo; Strafach says. &ldquo;But this year has shown us that, all right, you got lucky last year. Some of this just fell into our lap. But this year, we&rsquo;ve had to start marketing a little harder now than we were,&rdquo; he says. &ldquo;From here on out, it&rsquo;s going to be a different story.&rdquo;</p>

<p><em><strong>Correction August 23rd, 12PM ET: </strong>A previous version of this story stated John Strafach&rsquo;s last name as Panciera, the surname of the previous generation of Ever-Breeze farm owners.</em></p>
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					</entry>
			<entry>
			
			<author>
				<name>Alexandra Marvar</name>
			</author>
			
			<title type="html"><![CDATA[The teen tycoons of Depop]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/22580446/depop-online-vintage-sales-business-algorithm-dangers" />
			<id>https://www.theverge.com/22580446/depop-online-vintage-sales-business-algorithm-dangers</id>
			<updated>2021-07-28T09:00:00-04:00</updated>
			<published>2021-07-28T09:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Business" /><category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Seventeen-year-old Chelsea Aves of Fremont, California, has had a Depop account since her sophomore year of high school. But when COVID shut down the world, she got serious about selling.&#160; &#8220;We were all quarantined, and I had nothing to do, so I was on my Marie Kondo decluttering binge,&#8221; Aves says. &#8220;My whole closet had [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Illustration by Ari Liloan for The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/22743751/VRG_4679_Depop_001.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<div class="wp-block-vox-media-highlight vox-media-highlight alignnone"><h3 class="wp-block-heading" id="">&nbsp;</h3>


<p>Part of <a href="https://www.theverge.com/22587391/next-gen-technology-youth-teen-culture">Next Gen</a></p>
</div>
<p>Seventeen-year-old Chelsea Aves of Fremont, California, has had a Depop account since her sophomore year of high school. But when COVID shut down the world, she got serious about selling.&nbsp;</p>

<p>&ldquo;We were all quarantined, and I had nothing to do, so I was on my Marie Kondo decluttering binge,&rdquo; Aves says. &ldquo;My whole closet had to go. And that&rsquo;s where I first started getting my inventory.&rdquo;</p>

<p>When she&rsquo;d made her way through her own unwanted clothes, photographing and uploading the good stuff to the secondhand / vintage e-commerce app, she fixed her sights on other full closets in the house.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“My whole closet had to go.”</p></blockquote></figure>
<p>&ldquo;I started &lsquo;decluttering&rsquo; my parents&rsquo; closet,&rdquo; she says. &ldquo;I was like, &lsquo;Whoa, these are good!&rsquo; They had like a lot of &rsquo;90s brands, like Ed Hardy &mdash;&nbsp;a lot of things that were going in style again. They weren&rsquo;t too happy when they found out.&rdquo;&nbsp;</p>

<p>With her parents&rsquo; eventual forgiveness, Aves took her sourcing up a notch, trawling for finds at flea markets and garage sales. About a year and a half into her Depop experiment, she has more than <a href="https://www.depop.com/chelseaaves/">850 items listed</a>, and she&rsquo;s sold more than twice that. By her estimate, she brings in between $500 and $1,500 a week &mdash; enough to pay for her classes and books at the community college where she&rsquo;s studying nursing.&nbsp;</p>

<p>The money is great, but she says it&rsquo;s the freedom that she finds so appealing. &ldquo;I remember when I went and bought my first big purchase without [my parents] knowing. They were like, &lsquo;Where did you get this iPad? From your clothes?&rsquo;&rdquo; she says. &ldquo;Any sort of independence that you have from your parents is, like, everything.&rdquo; Along the way, Aves has developed a new arsenal of professional skills: inventory management, customer relations, and the feat of international shipping, just to name a few.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“Many of our highest-earning sellers started their shops during the pandemic.”</p></blockquote></figure>
<p>Mary Findley, a Depop senior community-development manager, says Aves&rsquo; story is an increasingly common one: For four years, there has been press around young sellers <a href="https://www.vogue.com/article/olivia-haroutounian-depop-vintage-dealer-college">paying their college tuition</a> with Depop earnings, but 2020 marked the dawn of a new age for the ecommerce-meets-social app: <a href="https://www.fastcompany.com/90512591/meet-the-24-year-old-designer-who-made-1-million-on-depop">millionaire</a> seller success stories, sales surges, and last month a&nbsp;<a href="https://www.theverge.com/2021/6/2/22464572/etsy-targets-gen-z-shoppers-with-1-6-billion-depop-acquisition">$1.6 billion</a> acquisition by Etsy.&nbsp;</p>

<p>As of spring 2020, Findley says, these upward trends are in overdrive. At the start of the lockdowns, the team at Depop &mdash; founded in Italy in 2011, now headquartered in London &mdash; began to see activity spike among its 26 million buyers and sellers, <a href="https://news.depop.com/who-we-are/facts-and-figures/">90 percent</a> of whom are 25 or younger, according to company data. &ldquo;Many of our highest-earning sellers started their shops during the pandemic,&rdquo; Findley says, &ldquo;and they&rsquo;ve built successful businesses.&rdquo;</p>

<p>Rio Andras Ramirez, a 24-year-old artist in Janesville, Wisconsin, isn&rsquo;t a high earner yet, but they&rsquo;re making moves. Ramirez also started selling in the thick of COVID, and this spring, they left their job as an Amazon warehouse associate and signed up for a much more flexible arrangement with Instacart, to make more space for Depop.&nbsp;</p>

<p>Now, Ramirez is putting in 20-plus hours per week, sourcing size- and gender-inclusive goods from their own wardrobe and from their grandma Rosa (e.g., vintage Betty Boop attire), arranging their listings in a <a href="https://www.depop.com/rioandras/">dreamy color spectrum</a>. Ramirez&rsquo;s goal is to get to a point where Depop can sustain them full-time and be a venue to sell their own designs, too.</p>
<h1 class="wp-block-heading" id="dspdof"><strong>Grinding on Depop</strong></h1>
<p>Jordan Cox, 22, balances <a href="https://www.depop.com/jordiend/">her burgeoning Depop shop</a> with lab work as a graduate student of inorganic chemistry at Columbia. She&rsquo;s curating a collection that speaks to Gen Z microtrends, like big, boxy &ldquo;grandpa sweaters,&rdquo; &ldquo;dark academia,&rdquo; and, generally, &ldquo;&lsquo;Cool girl&rsquo; Pinterest vibes,&rdquo; which she&rsquo;s selling at a pace of about 40 items a month. Her $200 to $400 a month in profit isn&rsquo;t life-changing, she says, and the listing part is &ldquo;kind of tedious,&rdquo; but she won&rsquo;t be folding up shop anytime soon.</p>

<p>&ldquo;I do like that it&rsquo;s very &lsquo;social media&rsquo; feeling,&rdquo; she says. &ldquo;I get notifications on my phone, and there definitely is an amount of adrenaline or dopamine or whatever when you get a sale, versus someone just liking your posts on Instagram, so I think that also keeps me hooked.&rdquo;</p>

<p>But since joining in May 2020, she&rsquo;s had Depop&rsquo;s physical and logistical challenges to navigate, and these can be especially tricky for young people in small living spaces who are often on the move. For starters, there&rsquo;s the storage dilemma: &ldquo;How do you be a serious Depop seller while attending college and living in a dorm?&rdquo; one seller <a href="https://www.reddit.com/r/Depop/comments/j1rdev/being_a_depop_seller_in_college/">posted</a> to /r/Depop. &ldquo;Right now, my college is closed because of COVID, so I&rsquo;m doing this from home &hellip; Are there people who do this out of their dorm? Is it even possible?&rdquo; Commenters weighed in: &ldquo;Live off-campus.&rdquo;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>As of early July, the couple had sold 39 items for around $500</p></blockquote></figure>
<p>Then there&rsquo;s managing fulfillment as a one-person show. Over Black Friday, Cox made something like $1,000 in sales &mdash; but the annual Depop frenzy also coincides with Thanksgiving, when she was out of town for a week and a half. To avoid delayed shipping, she hauled dozens of bins of hundreds of items around in her car for the duration of her break.</p>

<p>Cody Williams, 25, of Phoenix, Arizona, said he and his fianc&eacute;, Kylee, were &ldquo;looking for ways to make additional passive income&rdquo; this year, and Depop seemed like the ticket. In the past month, they&rsquo;ve launched &ldquo;<a href="https://www.depop.com/thriftmydriftaz">his</a> and <a href="https://www.depop.com/rosewearhouse/">hers</a>&rdquo; channels, featuring inventory sourced mostly from their own closets. Williams&rsquo; photos often feature him, cropped at the waist, looking down at the garment he&rsquo;s wearing in nonchalant admiration. As of early July, the couple had sold 39 items for around $500.</p>

<p>Based on the numbers (as tracked and analyzed in the app&rsquo;s dashboard), earning five or six grand by year end seems &ldquo;super realistic, and shooting low to a certain extent,&rdquo; Williams says, so he feels like they&rsquo;re on the right track. There&rsquo;s just one problem: &ldquo;At this point the big deficit is: How can we identify ways to market our products without having to be, like, locked into the phone all day? [Depop is like] we&rsquo;re gonna give you some sort of incentive, like you can get money from this &mdash; but you need to stare at your phone for eight hours a day.&rdquo;</p>
<h1 class="wp-block-heading" id="DnPGDG"><strong>The Algorithm Blues</strong></h1>
<p>The pandemic hasn&rsquo;t meant a windfall for everyone on the platform. About three years ago, 23-year-old photographer Malena Lloyd moved from Cleveland to Norwalk, Ohio, where a dead-end job search led her to become her own boss on Depop. Dealing secondhand and vintage, she says she&rsquo;s making more than she would as a barista or shop clerk, and feeling creatively fulfilled in the meantime, enlisting friends to model her items, and developing a standout aesthetic for <a href="https://www.depop.com/muhlenuh/">her brand</a>, with colorful backdrops of magenta, tangerine, and retro crocheted rainbow.&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“It’s been pretty slow.”</p></blockquote></figure>
<p>But when the pandemic hit, Lloyd&rsquo;s sales tanked, and they haven&rsquo;t entirely bounced back. Lloyd says other sellers have noticed it, too. &ldquo;It&rsquo;s been pretty slow. Like, in all of my years of selling, this past year and even a little bit of this year, it&rsquo;s been bad,&rdquo; she says. &ldquo;It&rsquo;s especially hard because it&rsquo;s not like you work two weeks and then you&rsquo;re going to get a paycheck. A few years ago it was so much better &mdash; that&rsquo;s when it was amazing for me.&rdquo;</p>

<p>Lloyd has begun to put her eggs in other baskets: a side gig at a thrift store she landed because of her Depop work, seamstress and design work she&rsquo;s just getting into, and prepping for an upcoming move to NYC to pursue fashion.&nbsp;</p>

<p>Whether she was up against algorithm changes, or some more human factor, she is learning one of the platform&rsquo;s hardest lessons: success on Depop can be fickle. The most successful sellers are&nbsp;those with the power to take their audiences with them, often building up an audience before leaving for <a href="https://igirlworld.com/collections/shop-all-1">their own online stores</a>.</p>

<p>But if the churn is hurting Depop, it&rsquo;s hard to see it in the numbers. The company saw a <a href="https://www.fastcompany.com/90512591/meet-the-24-year-old-designer-who-made-1-million-on-depop">30 percent uptick</a> in items sold early last year, and ultimately doubled its revenue (mostly from sales commissions) to <a href="https://www.theverge.com/2021/6/2/22464572/etsy-targets-gen-z-shoppers-with-1-6-billion-depop-acquisition">$70 million</a> in 2020. It also appears to have gained millions of users, reporting some 5 million more than they did in <a href="https://www.businessinsider.com/how-to-build-successful-business-resale-app-depop-sellers">June of 2020</a>. If buyers have more options &mdash; for example, new stock like Aves&rsquo; parents&rsquo; freshly liquidated wardrobe of in-demand <a href="https://www.thecut.com/2021/06/i-just-want-to-dress-like-kim-possible-this-summer.html">Y2K</a> fashion &mdash; Lloyd and other veteran sellers just have to hustle that much harder to stay afloat.</p>

<p class="has-end-mark">For her part, Lloyd plans to roll with it, repeating a classic freelancer&rsquo;s mantra: &ldquo;Just keep doing it, keep listing, keep selling, try your best, and hopefully it will shake out.&rdquo;&nbsp;</p>
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