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	<title type="text">Allison Johnson | The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2026-10-14T23:47:58+00:00</updated>

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		<entry>
			
			<author>
				<name>Allison Johnson</name>
			</author>
			
			<title type="html"><![CDATA[Quick question: Who exactly is iPhone Handoff for?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/1011338/iphone-handoff-t-mobile-work-iphone" />
			<id>https://www.theverge.com/?p=1011338</id>
			<updated>2026-10-14T19:47:58-04:00</updated>
			<published>2026-10-15T09:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="iPhone" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Last month, Apple announced a feature called iPhone Handoff. Not to be confused with that Handoff; this is a new one. iPhone Handoff allows you to keep your number active on two iPhones at the same time so you can easily switch between them. According to Apple’s support website, you pick one phone as your [&#8230;]]]></summary>
			
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<img alt="" data-caption="A seamless solution to a problem almost nobody has. | Photo: Allison Johnson / The Verge" data-portal-copyright="Photo: Allison Johnson / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/DSC04341_processed.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	A seamless solution to a problem almost nobody has. | Photo: Allison Johnson / The Verge	</figcaption>
</figure>
<p class="wp-block-paragraph">Last month, Apple announced <a href="https://www.theverge.com/tech/990868/iphone-handoff-ios-27">a feature called iPhone Handoff</a>. Not to be confused with <a href="https://support.apple.com/en-us/102426"><em>that</em> Handoff</a>; this is a new one.</p>

<p class="wp-block-paragraph">iPhone Handoff allows you to keep your number active on two iPhones at the same time so you can easily switch between them. According to <a href="https://support.apple.com/en-us/127274">Apple’s support website</a>, you pick one phone as your main phone and set up Handoff on the other as your secondary phone. When you unlock one of them, your number becomes active on that phone — that’s where you’ll get calls, and that device will be used for Find My.</p>

<p class="wp-block-paragraph">The idea is that your secondary phone will be something you pick up on weekends, for example, with apps and settings configured to your needs, and Handoff means you can use it with your existing phone number. <a href="https://www.youtube.com/live/39BalPDuTo0?si=5TKLMqP6H9Pwva5G&amp;t=1660">Apple is pitching it</a> as a totally seamless way to use your number on two phones, but that convenience comes at a cost. T-Mobile is the first US carrier to support the feature, and it’s an extra $5 on your monthly phone bill to use it. Verizon is also planning to support Handoff by the end of the year. If you’re on AT&amp;T you’re out of luck, it seems.</p>

<p class="wp-block-paragraph">As someone who uses a lot of different phones, this all sounds handy. But the more I considered how it would actually work, the more I wondered: Who is this feature really for? Why not just switch your eSIM? As I read up on it, the wilder it seemed. And so I present my short list of potential iPhone Handoff users, ranked from least to most speculative.</p>

<h3 class="wp-block-heading">You want to live the Duo lifestyle but you don’t want to give up your slab phone</h3>

<p class="wp-block-paragraph">Given that Apple announced Handoff when it unveiled the Duo, this is likely a scenario that Cupertino had in mind. You want the benefits of a medium phone that turns into a giant phone, but you also want to use your regular iPhone sometimes. Seems reasonable, I guess. Photo quality could be one motivator here since the Duo comes with downgraded camera hardware. Or maybe you just don’t want to carry the heavier, bulkier Duo on weekends. Maybe you just like gadgets and you want to switch between phones on a whim. The heart wants what the heart wants!</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268734_iPhone_Duo_handson_ADiBenedetto_0006.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;If you want a Duo but don’t want to carry this chunk around all the time, maybe iPhone Handoff is for you.&lt;/em&gt; | Photo: Antonio G. Di Benedetto / The Verge" data-portal-copyright="Photo: Antonio G. Di Benedetto / The Verge" />
<h3 class="wp-block-heading">You have a work phone and a personal phone</h3>

<p class="wp-block-paragraph">I don’t know a lot of people who live the dual work/personal phone lifestyle, and I haven’t had a work phone since my BlackBerry Curve, rest its soul. But this could be a genuinely nice feature for someone who needs to keep two phones around but doesn’t want two phone numbers. But that’s the key — if your work phone already has a phone number through an account that’s managed by your employer, then Handoff as it works now isn’t an option. <a href="https://www.t-mobile.com/devices/new-apple-iphone-release#faqs">T-Mobile specifies</a> that the secondary iPhone you’re using with Handoff “should not have any other service attached to it,” and that it can’t be used with a T-Mobile business account at launch. Kinda seems like a niche use case.</p>

<h3 class="wp-block-heading">You have a small, fun iPhone that can’t hack it as your main phone</h3>

<p class="wp-block-paragraph">Do I have a personal bias here? Yes. But I don’t think I’m totally alone. Maybe you love your iPhone Air or you’re holding on to an iPhone Mini for dear life, neither of which has great battery life. So maybe Handoff lets you get a newer phone with better battery and cameras while still holding on to the smaller phone to use on lighter days or weekends. Could I set up my 13 Mini as a more minimalist phone without social media and switch back to it when I want to take a break? Totally. Do I have the self-discipline to actually do that on a regular basis? Uh, I plead the Fifth.</p>

<h3 class="wp-block-heading">You work at Apple</h3>

<p class="wp-block-paragraph">Sometimes the ideas that come out of Cupertino seem to solve problems <a href="https://www.theverge.com/2022/12/13/23507641/apple-freeform-whiteboard-app-ios-mac-ipad">only an Apple employee could have</a>. This feels like one of them. Do you read a lot of PDFs in business class? Do you have the disposable income to keep another iPhone around rather than trading it in to offset the cost of a $2,000 phone? Do you insist on elegant solutions even when they <a href="https://www.theverge.com/2021/4/20/22394552/apple-new-magic-mouse-charging-port-bottom-lightning">create unneeded complexity</a>? Congratulations, you probably work for Apple.</p>

<h3 class="wp-block-heading">But… why?</h3>

<p class="wp-block-paragraph">Realistically, I think very few people will want or need Handoff, and that’s fine. Did Apple engineers with multiple iPhones invent a feature to make their own lives easier? Maybe! They get to do that! But I have a theory for the rest of us who like the idea of a secondary iPhone and don’t work in a big glass circle: Try a cellular Apple Watch and see if that doesn’t do the trick.</p>

<p class="wp-block-paragraph">An always-connected smartwatch <a href="https://www.theverge.com/gadgets/756945/smartwatch-lte-minimalist-phone">remains the best minimalist phone</a>, and I grow more convinced of this every year. You get access to messages, calling, music, and navigation. It already shares your phone number. And you can customize what notifications you’ll get so that it doesn’t bother you with Instagram pings if that’s the freedom you’re looking for.</p>

<p class="wp-block-paragraph">But if you truly need two phones and you don’t want to pay your carrier for the privilege of having your line active on both, I have more good news: Swapping eSIMs between iPhones is reliable and free, and it only ruins your life if you’re <a href="https://www.theverge.com/23412033/esim-phone-plan-device-switch-ios-android">a professional phone user</a>.</p>
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					</entry>
			<entry>
			
			<author>
				<name>Allison Johnson</name>
			</author>
			
			<title type="html"><![CDATA[Apple’s HomeView ad is confusing to everyone except parents]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/1010561/apple-homeview-commercial-reaction" />
			<id>https://www.theverge.com/?p=1010561</id>
			<updated>2026-10-14T09:09:04-04:00</updated>
			<published>2026-10-13T18:10:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple’s ad introducing its new HomeView smart display is a little unusual. It’s fast-paced and unruly, depicting a family of five as they rush through the morning routine. There’s yelling and mess, misplaced keys and discarded eggshells. Apple’s typical vibe is clean, simple, orderly; this commercial is chaos. But the spot has parents — those [&#8230;]]]></summary>
			
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<img alt="" data-caption="Nothing like a little family togetherness in the morning. | Image: Apple" data-portal-copyright="Image: Apple" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/family_hero.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Nothing like a little family togetherness in the morning. | Image: Apple	</figcaption>
</figure>
<p class="wp-block-paragraph">Apple’s ad introducing <a href="https://www.theverge.com/tech/1009704/apple-homeview-smart-display-first-look">its new HomeView</a> smart display is a little unusual. It’s fast-paced and unruly, depicting a family of five as they rush through the morning routine. There’s yelling and mess, misplaced keys and discarded eggshells. Apple’s typical vibe is clean, simple, orderly; this commercial is chaos.</p>

<p class="wp-block-paragraph">But the spot has parents — those with teen children in particular — feeling seen.</p>
<div class="youtube-embed"><iframe title="Welcome Apple HomeView: Designed for life at home." src="https://www.youtube.com/embed/hkrYiZ_g9tw?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
<p class="wp-block-paragraph">I’ll admit that it stressed me out the first time I watched it, too. Mornings getting my five-year-old out the door are a special breed of chaos, and usually culminate in us playing whatever ad-libbed game will get him to put his shoes on. But it’s not <em>quite</em> as intense as this one, which features dad making French toast, mom losing and finding keys in her pocket, a proxy battle over the thermostat, a teenage boy helping himself to whipped cream from a can, and an unexpected video call. There’s also a microdrama about the daughter’s ride to school with a boyfriend nobody knew about that ends with everyone gathered around the HomeView watching the security camera feed of the two of them departing the porch. It’s a lot for just over three minutes of screentime.</p>

<p class="wp-block-paragraph">If I know anything, though, I know to trust my colleague Jen Tuohy, senior reviewer and parent to two teens, on matters of the home. <a href="https://www.theverge.com/tech/1009704/apple-homeview-smart-display-first-look">Her take?</a> “The most unrealistic part of the video is that no one is holding an iPhone.”</p>

<p class="wp-block-paragraph">Other parents of teens shared similar reactions on Threads. When tech analyst Benedict Evans <a href="https://www.threads.com/share/E1qAXZSpR/">posted about the ad feeling stressful and confusing</a>, <em>CNET</em> editor at large Bridget Carey <a href="https://www.threads.com/share/IKw6Zo077/">chimed in to defend it</a>, saying “It was exactly what my morning is like and it was the most real ad I’ve ever seen from Apple.” Others agreed, saying it “<a href="https://www.threads.com/share/FCj-fANk_/">accurately captured</a>” real life and that it “<a href="https://www.threads.com/share/F1SJdRg0j/">hit home</a>,” no pun intended, at least I think.</p>

<p class="wp-block-paragraph">Even if Apple didn’t need to do much to heighten the stakes of a family getting out the door, there is of course plenty of sleight of hand at work<strong> </strong>when it comes to making the HomeView appear so essential. The family has seemingly drilled a hole directly into the middle of their kitchen island to accommodate the charging cable, for one. And what sibling is going to check a text message from a secret boyfriend on the communal kitchen screen with their brother sitting at arm’s length? I don’t believe any teenager trusts Apple’s privacy features that far.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/family_kitchen.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;You gotta really like that screen on a speaker to drill a hole in your nice kitchen furniture for it.&lt;/em&gt; | Image: Apple" data-portal-copyright="Image: Apple" />
<p class="wp-block-paragraph">The confusion about the commercial is understandable. This is a far cry from the quiet luxury lifestyle everyone seems to enjoy in <a href="https://www.theverge.com/23751675/apple-vision-pro-vr-headset-ios-17-mental-health-mood-journal">Apple’s Vision Pro ads</a>. There’s also Evans’ observation that the HomeView doesn’t really solve any of the problems that come up throughout the course of the video. In the case of a spontaneous FaceTime call from the grandparents, the screen in the middle of the kitchen seems to make things worse.</p>

<p class="wp-block-paragraph">But maybe morning chaos isn’t the problem that’s being solved. If the alternative is five people all interacting with their own phones, then the HomeView presents a different picture where everyone gets the essential information they need from one shared screen and stays more present.</p>

<p class="wp-block-paragraph">A screen that makes you be more present is a lovely idea, but the real test will come when it’s in real households. Is the HomeView going to be enough to convince families to put their personal devices down? Will everyone just ignore it and keep scrolling on their own iPhones? These are questions worth answering before you start drilling holes in your kitchen island! In any case, an ungovernable morning routine is probably a feature of a busy household, not a bug. Just ask a parent.</p>
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					</entry>
			<entry>
			
			<author>
				<name>Allison Johnson</name>
			</author>
			
			<title type="html"><![CDATA[Instinct was the buzziest AI agent around — can it survive Muse?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/1008254/instinct-agent-ai-hands-on-muse-dots" />
			<id>https://www.theverge.com/?p=1008254</id>
			<updated>2026-10-08T17:38:35-04:00</updated>
			<published>2026-10-09T10:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Hands-on" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Before there were cute little guys, there was Instinct. In August, the startup got its AI agent to market with an unusual playbook: invite-only, no marketing, and barely so much as a website. And yet, Instinct quickly became the buzziest thing in AI, garnering praise for its straightforward, text message-based interface and its ability to [&#8230;]]]></summary>
			
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<img alt="Photo of a phone on a table showing Instinct AI texts." data-caption="Instinct’s agent is always just a text away." data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/DSC04328_processed_1.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Instinct’s agent is always just a text away.	</figcaption>
</figure>
<p class="has-drop-cap wp-block-paragraph">Before there were <a href="https://www.theverge.com/column/999999/optimizer-meta-muse-ai-cute">cute little guys</a>, there was Instinct.</p>

<p class="wp-block-paragraph">In August, the startup got its AI agent to market with an unusual playbook: invite-only, no marketing, and barely so much as a website. And yet, Instinct quickly became the buzziest thing in AI, <a href="https://www.wired.com/story/i-finally-found-an-ai-agent-worth-the-risk/">garnering praise</a> for its straightforward, text message-based interface and its ability to handle chores like <a href="https://x.com/pitdesi/status/2090579987778937159?lang=en">booking DMV appointments</a> and <a href="https://x.com/srcasm/status/2091211911920542200">sending follow-up emails</a>.</p>

<p class="wp-block-paragraph">Then Muse arrived, followed not long after by Dots. The same products, more or less, from two far more powerful companies.</p>

<p class="wp-block-paragraph">With Big Tech players suddenly in the mix, it was looking dubious that the startup’s buzzy launch could keep it ahead of the competition. But in my own testing, Instinct has held its own against the other two agents, handling online tasks about as well as a robot can. And Instinct’s founder, Noah Shinn, is unfazed by the rising competition.</p>

<p class="wp-block-paragraph">“AI assistants are all we know,” Shinn tells me over email. While OpenAI and Meta build AI products for a range of customers, Shinn believes Instinct’s focus sets it apart. “We have been solely focused on building a personal assistant for everyday life that just gets it.”</p>





<p class="wp-block-paragraph">Shinn was an early employee of Sierra — another highly valued startup with a <a href="https://www.cnbc.com/2025/09/04/bret-taylor-sierra-ai-startup-salesforce-openai.html">serious Silicon Valley pedigree</a> — before striking out on his own to start Instinct. The quiet release quickly picked up steam with praise from testers and a massive vote of confidence from investors. The company was <a href="https://techcrunch.com/2026/09/28/viral-ai-agent-instinct-raises-1b-series-c-at-a-10b-valuation/">valued at $10 billion</a> in late September, even after the launch of Muse. There’s no app and no monthly subscription fee (for now). You’ll either need an invitation from a current user or approval from a waitlist. I was approved after just a couple of hours.</p>

<p class="wp-block-paragraph">Instinct’s AI assistant can do many of the same things I had Muse doing for me, and to some extent OpenAI’s Dots. The kind of life admin tasks like swim lesson sign-ups and appointment confirmations that pile up with alarming frequency in a house of one preschool-age kid and two adults with full-time jobs. These are consumer-friendlier versions of the agents like Codex and OpenClaw that software developers have been using for the past year.</p>

<p class="wp-block-paragraph">You chat with them much like a chatbot, but they also have access to a virtual machine and can plug into your personal email and calendar. And while Muse’s cuddly bear mascot and Dots’ anthropomorphized blobs feel like obvious attempts to capture a wider consumer audience, Instinct feels markedly different. </p>

<p class="wp-block-paragraph">Conversations with Instinct’s agent happen over text — either through iMessage, WhatsApp, or email. There is no cute little guy. No pretense that it’s sitting at a laptop, typing away at a keyboard. Just brief responses, the occasional emoji reaction, and a lot more action than talk. It’s as effective as I think we can reasonably expect an AI agent to be right now, but the limitations of a robot getting things done in a human world are just as real.</p>

<figure class="wp-block-pullquote"><blockquote><p>The limitations of a robot getting things done in a human world are just as real</p></blockquote></figure>

<p class="wp-block-paragraph">If you want Instinct to log in to a particular website, you’ll get a link to enter details in a “secure vault,” and you can connect it to different services, including your Google Workspace, Slack, and Notion. But otherwise the interface is just your text messages. It’s kind of genius, and it means Instinct is anywhere you can send and receive texts, like CarPlay or on your watch. It’s just quietly nearby, which is either ideal or creepy, depending on how you feel about AI agents. I thought it was a little bit of both.</p>

<p class="wp-block-paragraph">Shinn says that the lack of a traditional app interface is a crucial part of what he thinks separates Instinct from the big players. “While AI platforms excel at answering questions and prompts, Instinct seamlessly integrates into people’s lives to turn conversation into action,” he says. “Just like you would text or email your personal assistant, you can do the same with Instinct.”</p>

<p class="wp-block-paragraph">Instinct didn’t impress me at first. After a couple of introductory messages, it took my Cincinnati area code as an invitation to send me a link to the <em>Enquirer</em>’s website and a set of flight search results between CVG and SFO. Thanks? I told it I no longer live in Cincinnati. “Ha,” it said. “Noted — I’ll keep that in mind from here on.” But after giving it a steady diet of meaty tasks over the past couple of weeks, it has impressed me more often than not, although I don’t think I’m any closer to achieving some kind of productivity nirvana.</p>

<div class="image-slider">
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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/Screenshot-2026-10-08-at-2.19.54-PM-1.png?quality=90&amp;strip=all&amp;crop=0,21.252860411899,100,57.494279176201" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/IMG_2579.png?quality=90&amp;strip=all&amp;crop=0,21.252860411899,100,57.494279176201" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />
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</div>

<p class="wp-block-paragraph">I gave Instinct the somewhat vague task of finding swimming lessons for my son — something I’ve been meaning to do for years but always seem to put off. I asked it to find lessons appropriate for his age; it came back with a list of workable results. I suggested the neighborhood community center, and it shifted gears to focus there. I opened a browser and followed along to check against its suggestions. The times and dates it came up with all checked out — one very low hurdle cleared. But it missed a crucial piece of information: The center has a prerequisite class for kids enrolling in preschool-age lessons. I happened to catch this detail, and it highlights a challenge AI agents face: They’re great with a clean set of data, but the internet was made by humans, and often the data sucks. Sometimes a crucial piece of information is hiding in a pop-up window.</p>

<p class="wp-block-paragraph">Instinct handled a few other tasks well, like emailing my eye doctor’s office to set up an appointment and doing the digital paperwork to start an Ikea return. Beyond just filling in some forms for me, it was surprisingly good at handling vague instructions. I had it search my past Ikea purchases, and it figured out what product I meant by “it’s vertical and white and kind of has these like branches off of it.” (<a href="https://www.ikea.com/us/en/p/tjusig-hanger-white-60291708/">Tjusig</a>, for those keeping score at home).</p>

<p class="wp-block-paragraph">A few times it surprised me by presenting relevant information that I hadn’t explicitly asked for. I started my request to email the eye doctor by acknowledging that I couldn’t remember the exact name of the office. Instinct narrowed it down based on my description, and later in the conversation it noted that I had a confirmation email from 2024 from the doctor, just to reassure me that I was having it email the correct place. Separately, Instinct also flagged a potential conflict on my calendar while it was doing another chore for me. Filling out forms like a big, fancy autofill machine is one thing, and AI agents are quickly proving to be pretty good at that. But correctly identifying relevant information and bringing it to my attention proactively feels like a real step toward actual <em>help</em>.</p>

<figure class="wp-block-pullquote"><blockquote><p>Correctly identifying relevant information and bringing it to my attention proactively feels like a real step toward actual <em>help</em></p></blockquote></figure>

<p class="wp-block-paragraph">Expect to pay for all that in the future. When asked if Instinct would remain free, Shinn responded that “Instinct is free for invite-only users. Our intent is to keep it as affordable as possible.” Avi Greengart, an analyst at <a href="https://www.techsponential.com/">Techsponential</a>, notes that a venture-backed startup like Instinct’s primary objective right now is growth. “The business model is grow as quickly as you can to establish something that’s worth paying for,” he says, pointing out that a company like Instinct could be eyeing revenue from its customer base and/or an acquisition by a bigger company.</p>

<p class="wp-block-paragraph">OpenAI’s Dots are only available to paid subscribers right now, while Meta’s Muse is free to use. “If you’re not paying for it, then the goods and services that you’re seeking may be cutting deals to get access to your agent,” Greengart theorizes. He acknowledges that the current economics are a little wonky as agents are largely being used by early adopters right now, but he thinks the old adage holds true. “If you’re not paying for it directly, then you’re paying for it indirectly,” he says.</p>

<p class="wp-block-paragraph">That may mean through more advertising in the future, according to Greg Ireland, a senior director at IDC. “The fact that these agents are so transaction, or commerce, or shopping-heavy just makes it a natural fit,” he says. In fact, Instinct <a href="https://techcrunch.com/2026/09/30/instincts-new-product-recommendations-are-giving-some-users-the-ick/">has already dabbled in pushing “recommended products”</a> to its users. Companies have plenty of incentives to make that advertising palatable to consumers, but Ireland believes ads will play a role one way or another. “All roads in the consumer market eventually lead to advertising,” he says.</p>
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					</entry>
			<entry>
			
			<author>
				<name>Allison Johnson</name>
			</author>
			
			<title type="html"><![CDATA[OpenAI’s Dot agent is enterprise software that can also order your dinner]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/ai-artificial-intelligence/1004096/openai-chatgpt-dots-hands-on-agent" />
			<id>https://www.theverge.com/?p=1004096</id>
			<updated>2026-10-02T13:56:00-04:00</updated>
			<published>2026-10-02T14:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Hands-on" /><category scheme="https://www.theverge.com" term="OpenAI" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[It’s a tale as old as last week: OpenAI’s new agent platform, called Dots, is full of cute little guys who can do your bidding. But unlike the ultra-approachable Meta Muse, Dots feel very much like using workplace software that happens to be able to order you a burrito — emphasis on work.&#160; OpenAI announced [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="Photo of a phone showing the OpenAI Dots interface" data-caption="New helpful little guy just dropped. | Photo: Allison Johnson / The Verge" data-portal-copyright="Photo: Allison Johnson / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/DSC04281_processed.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	New helpful little guy just dropped. | Photo: Allison Johnson / The Verge	</figcaption>
</figure>
<p class="has-drop-cap wp-block-paragraph">It’s a tale as old as last week: <a href="https://www.theverge.com/ai-artificial-intelligence/1002033/openai-dots-launch-muse-competitor">OpenAI’s new agent platform</a>, called Dots, is full of <a href="https://www.theverge.com/ai-artificial-intelligence/999526/meta-muse-ai-agent-hands-on-shopping">cute little guys</a> who can do your bidding. </p>

<p class="wp-block-paragraph">But unlike the ultra-approachable Meta Muse, Dots feel very much like using workplace software that happens to be able to order you a burrito — emphasis on work.&nbsp;</p>

<p class="wp-block-paragraph">OpenAI announced Dots earlier this week. Like Muse, Dots have blobby, anthropomorphic avatars and customizable names. In the future, OpenAI says you’ll be able to have multiple Dots, but right now you get one. I named mine Dotty McDotface.</p>

<p class="wp-block-paragraph">The interface looks similar to Muse’s; you chat with the agent in one window and follow its work in another as it clicks around on a virtual machine. But Dots are less personal shoppers, even though they can help you buy stuff. They’re more like coworkers: business software that can use other software. Your Dot’s virtual machine can access apps like Blender and GIMP right off the bat. You can also give it access to your own computer through the desktop ChatGPT app, and you can call your Dot if you need to work through things out loud. And OpenAI is offering Dots first to users on its highest-tier accounts, including the $100-<em>per-month</em> Pro account I expensed to test it. Muse and its buzzy competitor Instinct cost you nothing — at least now, and at least until Meta can get it off the ground and presumably start using it to serve you ads, etc. But OpenAI’s gated rollout says a lot about who the product is for, cute avatars notwithstanding.</p>

<p class="wp-block-paragraph">I’ve been <a href="https://www.theverge.com/ai-artificial-intelligence/999526/meta-muse-ai-agent-hands-on-shopping">testing other AI agents</a> with day-to-day personal tasks — yielding mixed results — and I was curious how OpenAI’s bot would compare. Despite its more enterprise-y vibes, OpenAI <em>says</em> Dots “can do nearly anything” with its cloud computer and access to apps, so I gave it a shot with some more pedestrian use cases.&nbsp;</p>

<p class="wp-block-paragraph">To start, I had Dot try to schedule an installation appointment for a new internet service provider at my house (you hear that, Comcast? You’re on notice). It almost got there, and even found a $100 promotional discount in my email that I had mass deleted, but got stuck at a “human check.” Which is problematic for a bot. “This particular check needs a sustained mouse hold that my browser controls don’t support,” it said. “Please open my browser here and hold ‘Press &amp; Hold’ until it completes, then tell me and I’ll continue with installation dates.” I obliged, but it felt a little bit like some teenagers outside of the convenience store asking me to buy them some wine coolers.&nbsp;</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/dot_captcha_screenshot.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;I want to know how many meetings Quantum had about adding “(and not a bot)” to this pop-up.&lt;/em&gt; | Screenshot: The Verge / OpenAI" data-portal-copyright="Screenshot: The Verge / OpenAI" />
<p class="wp-block-paragraph">With my human ability to click and hold a button, Dot got all the way to the checkout screen, where it asked me to input my bank account details. Turns out there’s no slick Stripe integration like Muse has to save your credit card info and use a virtual card for checkout. And in any case, the new provider needed my <em>bank account</em> to get a $5 discount on my bill every month. Dot paused to let me enter the numbers into the virtual browser; I didn’t trust it well enough to punch in my checking account number and decided to just do it all myself on my own computer. Not exactly a spectacular start.&nbsp;</p>

<p class="wp-block-paragraph">I gave Dot a few other personal tasks, and the results were mixed. It couldn’t find the option for a free tour and entry at a coworking space I’ve been meaning to try out, and instead offered to sign me up for a $35 day pass. I had Instinct’s agent, which I’ve also been testing, look for the trial option; it found it and set up an appointment within minutes. “Why did you miss this option?” I questioned Dot over the phone after the incident. “I jumped to the wrong conclusion,” it said. I hung up.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/dot_dinner.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;I’m going to start calling this the Teriyaki Test&lt;/em&gt;. | Screenshot: The Verge / OpenAI" data-portal-copyright="Screenshot: The Verge / OpenAI" />
<p class="wp-block-paragraph">Later, I had it try to retrieve some information in my Ikea account about a hanging planter I bought. It reported that it was unable to log in to my Ikea account because it got stuck in a looping security check. Elsewhere on the internet, the neighborhood teriyaki spot wouldn’t allow Dot onto its ordering page. Something about Dot’s footprint seems to get it tripped up on security checks more often than Muse or Instinct; Dot offered a link to <a href="https://help.openai.com/en/articles/20001280-using-cloud-browser-in-chatgpt#when-a-website-blocks-the-task">OpenAI’s page about websites blocking its cloud browser traffic</a> as an explanation. Whatever the reason, it required more manual input and browser takeovers than other AI agents, possibly because it wasn’t purpose-built for ordering teriyaki or handling your Ikea returns.</p>

<p class="wp-block-paragraph">I really saw Dot come into its element when I gave it access to something fully within my control: my personal website. It is embarrassingly outdated and I asked Dot to pull together a new, more streamlined design. It did, and when I sat down to type out some changes I want made for the next version, I thought, “To hell with it. I’ll just give it a call.” I hashed out the changes I wanted section by section over 10 minutes, walked away to do some dishes, and got a ping that the next iteration was ready for me to review. Not perfect, but better. Once again, AI proves most helpful when you give it a large dataset (me rambling for 10 minutes) it can turn into something useful. I carried out a few more rounds of iterations chatting with Dot in a browser window on my computer and using voice-to-text on the phone app as I walked around the house cleaning up Brio train tracks and stuffies.&nbsp;</p>

<figure class="wp-block-pullquote"><blockquote><p>Something about Dot’s footprint seems to get it tripped up on security checks more often than Muse or Instinct</p></blockquote></figure>

<p class="wp-block-paragraph">Dot made a lot more sense once I gave it access to my computer. There, I gave it two tasks: Put together a handful of video files on my desktop featuring a TV hit I did into one clip sized properly for social media, and deploy the changes to my personal website that we had worked through in a prototype. I had to give it a shocking number of permissions, but it worked. I watched it click around the website backend and re-create the prototype block by block. I walked away from the computer and got updates on the ChatGPT app on my phone — the consolidated video clip was ready, which I reviewed while I drank a coffee. It was the most Silicon Valley I’ve ever felt in my life.</p>

<p class="wp-block-paragraph">I absolutely could have figured out how to put all those clips together myself. In fact, I did the first time around, but it looked janky and was too big to upload on any social media website. Dot did a much better job and I had a clip to share within minutes. It handled the website update, too. The new design is basic, but it’s miles ahead of the complicated, out-of-date version I’d been rocking until yesterday. Gotta hand it to Dotty McDotface.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/Screenshot-2026-10-01-at-8.44.31-AM.png?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Helping you update a website while ordering dinner is the AI agent future we were promised.&lt;/em&gt; | Screenshot: The Verge / OpenAI" data-portal-copyright="Screenshot: The Verge / OpenAI" />
<p class="wp-block-paragraph">Dot makes a lot more sense when you think of it and use it as “Codex, but for regular people” — a cute little blob that can take care of some part of your business while you do other things. Where the more personal AI agents like Muse feel like glorified autofill and a universal online shopping cart, Dot seems like a harbinger of the future of work.&nbsp;</p>

<p class="wp-block-paragraph">Or <em>a </em>future of work. Presumably, since you pay for it upfront, it won’t be subject to the kind of monetization pressure as Muse and Instinct eventually will, which makes sense for enterprise software. Nobody wants to be <a href="https://www.theverge.com/news/782194/windows-11-share-with-copilot-button">nagged by AI while they work</a>. That is, assuming you do the kind of work that AI can help you with, and you trust OpenAI to do it. Big caveats!</p>

<p class="wp-block-paragraph">It helped me out with some tasks that, if I’m being honest, I would have just not gotten around to doing. That’s pretty handy. But I don’t think it’s $100-a-month handy, at least in my line of work. I can see how it would be much more useful to someone like our friend Casey Newton, who’s <a href="https://www.platformer.news/openai-dots-agents-devday-2026/">in the thick of launching a new business</a>.&nbsp;&nbsp;</p>

<p class="wp-block-paragraph">And with some help logging into my Uber Eats account, it did actually order my teriyaki in the end.</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Allison Johnson</name>
			</author>
			
			<title type="html"><![CDATA[Meta’s AI agent is a cute little guy who’s great at spending my money]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/ai-artificial-intelligence/999526/meta-muse-ai-agent-hands-on-shopping" />
			<id>https://www.theverge.com/?p=999526</id>
			<updated>2026-09-24T10:28:06-04:00</updated>
			<published>2026-09-23T15:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Meta" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Modern life comes with an unending, auto-populating to-do list. It never ceases to amaze me how I can be doing nothing at all, minding my own business, and suddenly something needs to be taken care of. You’re telling me a tree branch fell in the backyard and now I have to figure out what to [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="photo showing Muse app on an iPhone screen" data-caption="An adorable little bear that wants to help you buy things." data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/DSC04272_processed.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	An adorable little bear that wants to help you buy things.	</figcaption>
</figure>
<p class="has-drop-cap wp-block-paragraph">Modern life comes with an unending, auto-populating to-do list. </p>

<p class="wp-block-paragraph">It never ceases to amaze me how I can be doing <em>nothing at all</em>, minding my own business, and suddenly something needs to be taken care of. You’re telling me a tree branch fell in the backyard and now I have to figure out what to do with it? The tree just assigned me homework? Oh, our trash collection company canceled our account out of nowhere and now I have to <em>send email</em> about it? Repeatedly? Totally unfair.</p>

<p class="wp-block-paragraph">These are the things that we’ve been told for years that AI will help us with. We’ll all have a smart virtual assistant to triage and handle the tedious tasks we’d rather not face. If you believe Meta, that future is available right now in the form of Muse, its AI agent for the masses. I put it to the test doing exactly what it’s advertised to do: taking care of tedious crap I’ve been putting off for ages. And it worked better than I expected — especially when there was a credit card transaction to be made.</p>

<figure class="wp-block-pullquote"><blockquote><p>It was dizzying watching Marley spin up virtual browser windows chasing down my requests</p></blockquote></figure>

<p class="wp-block-paragraph">Marley — one of the suggested names you can give Muse’s avatar — had been pinging me all of last week. It wanted me to know all the ways it could be useful; I was too busy to engage with it. But I sat down with it this week and set it to work on a task. And while it worked on that task, I gave it another. Then another. The thing about AI agents is that they’re most useful when you use them in parallel with each other. Or that’s the theory I was working on. In reality, it was dizzying watching Marley spin up virtual browser windows chasing down my requests. I went with a generically cute snowman-meets-puppy avatar that Meta suggested at setup, and Marley tapped cheerfully on a keyboard as it worked its way through my commands.</p>

<p class="wp-block-paragraph">In the span of a morning, I gave it the following tasks to help me out with. None of them were critical; mostly they were the kinds of pebble-in-your-shoe annoyances I’d put off for weeks, months, or maybe years. Here’s how it went.</p>

<p class="wp-block-paragraph"><strong>Task: </strong>Follow up with the landscaper working on a bid for our backyard renovation<br><strong>Effort rating: </strong>Extremely low<br><strong>Time I have been putting it off: </strong>Two weeks<br><strong>Was Marley able to complete it? </strong>Yes</p>

<p class="wp-block-paragraph">I asked Marley to help me nudge the person I’ve been emailing at a local landscaping company. I’m expecting them to price out some yard renovations for us, so Marley requested access to my Gmail to check on the status of that project. It confirmed that more time had passed than the landscaper initially estimated the bid would take, and drafted a rather snippy but wordy email. “Make it shorter,” I said. To be clear: As a rule, I do not use AI writing tools. Definitely not in my work, and not even for email. What’s the point? Just don’t send email if you’re going to have a robot write it. In fact, I think we should abolish email. Anyway, I broke my own rule for testing purposes; hitting send on that message made me cringe.</p>

<p class="wp-block-paragraph"><strong>Task: </strong>Buy a replacement steam wand assembly for my espresso machine<br><strong>Effort rating: </strong>Low<br><strong>Time I have been putting it off:</strong> [redacted] years<br><strong>Was Marley able to complete it? </strong>Mostly</p>

<p class="wp-block-paragraph">My Breville Barista Express <a href="https://www.theverge.com/2023/9/10/23864688/breville-barista-express-home-espresso-maintenance">has held up spectacularly</a> for six years and counting, but it isn’t immune from user error. I took the steam wand apart to clean it a few years back and tore the little silicone washer that goes inside of it. Instead of ordering a new one, I just shoved it back into place and screwed the thing back together. It works okay, but every few months when I’m cleaning the machine it nags at my conscience. It’s probably why the hot water dispenser drips sometimes when I run the steam, too. Ordering a new steam wand assembly costs like 7 bucks and is as difficult as entering my credit card number on Breville’s website. Naturally, I put it off for an unreasonable amount of time.</p>

<p class="wp-block-paragraph">I opened up my chat with Marley and told it what I needed; it found the part and added it to a shopping cart. I had to finish up the order myself, but it’s done and the part will be here in five to seven business days.&nbsp;</p>

<p class="wp-block-paragraph"><strong>Task: </strong>Downgrade my security system account to the cheaper one<br><strong>Effort rating:</strong> Medium (requires a phone call)<br><strong>Time I have been putting it off: </strong>A year? Two years???<br><strong>Was Marley able to complete it?</strong> Not fully</p>

<p class="wp-block-paragraph">I approved Marley to log into my account, which also required me to verify my email. While I was making the trip to my inbox I saw I had a follow-up to my follow-up with the landscaper. He was apologetic for the delay and I felt a little bad about the slightly abrupt tone of the email Marley sent. I wrote a friendlier reply the old-fashioned way.&nbsp;</p>

<p class="wp-block-paragraph">With access to my account, Marley reported back what I already knew: You have to call the company to change your plan. Muse wasn’t able to make a phone call for me, though apparently <a href="https://www.404media.co/meta-tests-muse-ai-agent-calls-that-are-actually-made-by-humans-in-a-call-center/">that ability is in the works</a>. This seems like the logical next frontier for these AI agents, and also a weird future to consider. I call the company and answer a few questions from <em>their</em> robot before I’m routed to a human. No doubt there’s a future soon where Marley talks to the security company’s robot before any human being enters the chat. Or more likely in the short term, a human in a call center talks to the other company’s robot before eventually getting to another human in a call center, which feels even weirder. But surely the end state is that my robot will just talk to their robot and they’ll do business without any intervention at all. Anyway, a nice guy answered and made the change to my account. I think he was real.</p>

<p class="wp-block-paragraph"><strong>Task:</strong> Contact a junk removal company to get rid of a fallen tree branch in the backyard<br><strong>Effort rating:</strong> Medium<br><strong>Time I have been putting it off:</strong> A week<br><strong>Was Marley able to complete it?</strong> Mostly</p>

<p class="wp-block-paragraph">The tree branch is a real problem I need to deal with. It didn’t do any damage, but it’s big enough that it’ll either take an afternoon to hack apart and haul to the dump or requires a visit from a junk removal service. Marley was most useful here — it set off looking through listings for hauling services and highlighted a few in the area. It asked for my address, phone number, and a photo of the tree limb, and used that information to put together requests for quotes from a couple of companies using online form submissions. I got a text back from one company not long after, and confirmed a time the following day for tree limb removal. Very little was required on my part, and assuming the tree branch is gone by this time tomorrow, I’ll consider this mission accomplished for Muse.</p>

<p class="wp-block-paragraph"><strong>Task: </strong>Shop for camping kitchen gear, either as a set or assembled piece by piece<br><strong>Effort rating:</strong> Medium<br><strong>Time I have been putting it off:</strong> A few days<br><strong>Was Marley able to complete it? </strong>Yes</p>

<p class="wp-block-paragraph">If our wallets were already defenseless in the era of one-click checkout, we’re so cooked when AI agent shopping truly arrives. I gave Marley some requirements for my outdoor cooking setup and it set out finding the necessary items. It made an attempt to access Amazon and was <a href="https://www.theverge.com/tech/998078/amazon-blocks-meta-muse-ai-agent-shopping">roundly blocked</a>, complete with a spicy message about AI agents violating terms of service. Anyway, it found what I was looking for between OXO’s own website and Walmart.&nbsp;</p>

<figure class="wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/Screenshot-2026-09-23-at-11.08.57-AM.png?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;You really can’t go wrong with OXO stuff.&lt;/em&gt;" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/Screenshot-2026-09-23-at-11.12.27-AM.png?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Kudos to Marley for shopping local.&lt;/em&gt;" data-portal-copyright="" /></figure>

<p class="wp-block-paragraph">While I was at it, I wanted to add a propane fire pit to the mix. Not for cooking — for ambience and marshmallows. I’d borrowed a couple of different kinds from friends, and after weighing the pros and cons of each with Muse I landed on a LavaBox and a handy carrying case. The grand total for my camp kitchen and burn-ban-safe fire pit: $500! I told Muse we’d have to pump the brakes and spread these purchases out over the winter. It obliged and helped me prioritize what would make sense to buy first and what was likely to go on sale toward the holidays.</p>

<p class="wp-block-paragraph">In the meantime, I had Marley find and purchase some other espresso machine supplies. I had to connect my credit card via Stripe, but after I’d done that once it became dangerously easy to tell Marley “Go for it” and approve whatever it had just put in my shopping cart. I watched it fill in my address details in the virtual browser window and confirmation emails started filing into my inbox. Marley did a little shopping around to find slightly better prices, and I didn’t buy anything egregious — just some descaling powder and water filters. It also did the math to calculate whether powdered Dezcal would be a better value than the liquid stuff (way better, not surprisingly). But it is shockingly easy to spend money when a cute little guy is running around the internet with your credit card.</p>

<figure class="wp-block-pullquote"><blockquote><p>It is shockingly easy to spend money when a cute little guy is running around the internet with your credit card</p></blockquote></figure>

<p class="wp-block-paragraph">There’s a danger in overcommitting yourself when you feel like these AI tools are speeding you up. In a few cases, Muse helped me get started by putting the details I needed in front of my face. I had the phone number for the home security company at hand, as well as the name of my current plan and the one I wanted to downgrade to. Getting that little speed bump out of the way was what I needed, I guess. But the dirty secret of productivity hacks is that doing more stuff often doesn’t feel like things are being removed from your plate; somehow it just invites more tasks.&nbsp;</p>

<p class="wp-block-paragraph">If you’re willing to give <a href="https://www.theverge.com/tech/998679/meta-muse-patch-zero-day-exploit-ai-agent">a lot of information and trust to Meta</a> — <a href="https://www.theverge.com/2018/3/21/17150158/mark-zuckerberg-cnn-interview-cambridge-analytica">a massive</a> <a href="https://www.theverge.com/2023/8/7/23820422/meta-internews-trusted-partners-human-rights-report">caveat!</a> — Muse can genuinely help you get things done. I’d been using it for all of 40 minutes and already given it my full name, address, credit card number, a photo of my backyard, and the credentials for my home security account login. Going great, I’d say! If AI decides to kill us all I just secured my spot at the front of the line. Meta of course says that all of these details are stored securely, Marley allegedly can’t even see them, etc., but still. Unsettling.</p>

<p class="wp-block-paragraph">But I think the underlying question we need to ask ourselves as we enter the era of AI agents is what we do with the time we’re supposedly freeing up. Will we use it to take on more commitments? And then ultimately feel overwhelmed again when the to-do list keeps piling up? After a morning crossing items off my list with Marley, I didn’t spend the hours that followed doing anything consequential. In fact, I spent that time chatting with Marley, seeking reassurance about the direction of the yard project and brainstorming fall camping trips I probably won’t take. It’s a gorgeous day outside, the kind we really can’t take for granted in late September, and I wish I’d spent that time outdoors rather than inside talking to a robot, cute little guy or otherwise.</p>

<p class="wp-block-paragraph"><em>Photography by Allison Johnson / The Verge</em></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Allison Johnson</name>
			</author>
			
			<title type="html"><![CDATA[The iPhone 18 Pro’s big camera update is all about the small gains]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/995945/iphone-18-pro-max-review-camera-aperture" />
			<id>https://www.theverge.com/?p=995945</id>
			<updated>2026-09-17T08:01:33-04:00</updated>
			<published>2026-09-16T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="iPhone" /><category scheme="https://www.theverge.com" term="Phone Reviews" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Last week, Apple announced an iPhone unlike any it has made in the past. An iPhone that has seemingly already led several other phone manufacturers to pursue entirely different designs for their flagship products. A remarkably distinct device with the kind of “I can’t believe they did that” software touches that Apple sometimes pulls off [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="Blue iPhone 18 Pro on blue background." data-caption="Ice cold. | Photo: Amelia Holowaty Krales / The Verge" data-portal-copyright="Photo: Amelia Holowaty Krales / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268735_iPhone_18_Pro_AKrales_0335.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Ice cold. | Photo: Amelia Holowaty Krales / The Verge	</figcaption>
</figure>
<p class="has-drop-cap wp-block-paragraph">Last week, Apple announced an iPhone unlike any it has made in the past. An iPhone that has seemingly already led several other phone manufacturers to pursue entirely different designs for their flagship products. A remarkably distinct device with the kind of “I can’t believe they did that” software touches that Apple sometimes pulls off when it’s at the top of its game.</p>

<p class="wp-block-paragraph">That phone is not the iPhone 18 Pro.&nbsp;</p>

<p class="wp-block-paragraph">The 18 Pro and Pro Max are in the unusual position of being the second-most interesting iPhones that Apple is launching this year. The foldable <a href="https://www.theverge.com/tech/993300/iphone-duo-hardware-software-android-samsung-oppo">iPhone Duo</a> stole the show at Apple’s launch event, but it’s not arriving until next month. In the meantime, the 18 Pro cometh, and it is extremely familiar even with a totally new hardware feature in the camera.</p>

<p class="wp-block-paragraph">It is so similar to the <a href="https://www.theverge.com/tech/779265/iphone-17-pro-max-review">iPhone 17 Pro</a> that it can use the same cases. Have you used an iPhone 17 Pro? Great, you now know what it’s like to use the 18 Pro. There are no surprises, and unless you’re a truly committed smartphone photographer, no hugely compelling reason to pick an 18 Pro over a 17 Pro if you can find one on sale. It’s what we’ve come to expect from what <em>was</em> the flagship iPhone: excellent and utterly iterative.</p>
<div class="product-block"><h3>Apple iPhone 18 Pro</h3>
<div class="product-description">The 18 Pro&#8217;s biggest update is a variable aperture in the main camera, which provides marginal updates to photo quality and opportunities for adventurous photographers to get creative. Otherwise, this Pro iPhone is more of the same.</div>
<figure class="product-image"><img width="300" height="200" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268735_iPhone_18_Pro_AKrales_0542.jpg?w=300" class="attachment-medium size-medium" alt="" /></figure>
<div class="product-scores"><h4>Score: 8</h4><table class="product-pros-cons"><thead><tr><th>Pros</th><th>Cons</th></tr></thead><tbody><tr><td><ul><li>Manual exposure controls in the native camera app, finally</li><li>Marginal improvements to image quality</li><li>Photographing sunstars with a smartphone camera rules</li></ul></td><td><ul><li>$100 more expensive than last year</li><li>Manual exposure controls are tiny</li><li>Higher storage tiers are quite pricey</li></ul></td></tr></tbody></table></div>
<h3>Where to Buy:</h3><ul><li><a href="https://apple.sjv.io/c/482924/435031/7613?u=https%3A%2F%2Fwww.apple.com%2Fshop%2Fbuy-iphone%2Fiphone-18-pro"> $1199 at <strong>Apple</strong></a></li><li><a href="https://www.bestbuy.com/product/apple-iphone-18-pro-256gb-black-verizon/JCQ6HRFQQL/sku/6443163"> $1199 at <strong>Best Buy</strong></a></li></ul></div><div class="product-block"><h3>Apple iPhone 18 Pro Max</h3>
<div class="product-description">The 18 Pro Max offers the same revamped camera as the smaller Pro, and also includes a significantly bigger battery than last year&#8217;s Max. </div>
<figure class="product-image"><img width="300" height="200" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268735_iPhone_18_Pro_MAX_AKrales_1087.jpg?w=300" class="attachment-medium size-medium" alt="" /></figure>
<div class="product-scores"><h4>Score: 8</h4><table class="product-pros-cons"><thead><tr><th>Pros</th><th>Cons</th></tr></thead><tbody><tr><td><ul><li>Manual exposure controls in the native camera app, finally</li><li>Marginal improvements to image quality</li><li>Photographing sunstars with a smartphone camera rules</li></ul></td><td><ul><li>$100 more expensive than last year</li><li>Manual exposure controls are tiny</li><li>Higher storage tiers are quite pricey</li></ul></td></tr></tbody></table></div>
<h3>Where to Buy:</h3><ul><li><a href="https://apple.sjv.io/c/482924/435031/7613?u=https%3A%2F%2Fwww.apple.com%2Fshop%2Fbuy-iphone%2Fiphone-18-pro"> $1299 at <strong>Apple</strong></a></li><li><a href="https://www.bestbuy.com/product/apple-iphone-18-pro-max-256gb-burgundy-verizon/JCQ6HQT4JT/sku/6473191"> $1299 at <strong>Best Buy</strong></a></li></ul></div>
<p class="wp-block-paragraph">Inside, the iPhone 18 Pro has a revamped thermal management design that allows its new A20 Pro chip to sustain full performance for longer, but the biggest truly new idea is inside the main camera, where Apple has added a moving aperture to control how much light hits the sensor. This is a big deal, and also a small deal, which I promise makes sense.&nbsp;</p>

<p class="wp-block-paragraph">With a few exceptions, phone cameras have fixed apertures. Their sensors and lenses are so small that most of your scene is in focus even when you’re shooting wide open, and it’s usually best to get as much light as you can on that tiny sensor anyway. But there are some edge cases where a narrower aperture is helpful, even on a phone camera. It could also be helpful in other situations, particularly in low light, to open up the aperture even further than the iPhone’s traditional f/1.8. So Apple seems to have said, “Screw it. Let’s have it both ways,” and put in a variable aperture.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268735_iPhone_18_Pro_AKrales_0637.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;With the right lighting and the help of a macro lens you can see those aperture blades.&lt;/em&gt;" data-portal-copyright="" />
<p class="wp-block-paragraph">So there are really two separate things happening here. The maximum aperture is now bigger, at f/1.48 vs. f/1.8, and has the ability to get smaller, with stops available at f/1.8, f/2.8, and f/4. And while both the larger and smaller apertures do offer marginal improvements to photo quality in some cases, the differences are generally marginal.</p>

<p class="wp-block-paragraph">One of the reasons photographers like a wider aperture is for its ability to throw more of the background of a photo out of focus. But the small lens and sensor on a smartphone camera don’t allow for the same kind of soft background blur you get from a bigger camera system. At the iPhone’s old maximum aperture of f/1.8, most things are in focus most of the time, and going to the slightly wider f/1.48 doesn’t make a huge difference.</p>

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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_1835_100.jpg?quality=90&amp;strip=all&amp;crop=0,25,100,50" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;iPhone 18 Pro, f/1.48 cropped to 100 percent&lt;/em&gt;" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_1837_100.jpg?quality=90&amp;strip=all&amp;crop=0,25,100,50" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;iPhone 18 Pro, f/1.8 cropped to 100 percent&lt;/em&gt;" data-portal-copyright="" />
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<p class="wp-block-paragraph">A bigger aperture does offer an advantage for low light photography. On a traditional camera, letting in more light allows the system to keep noise down by using a faster shutter speed, a lower ISO, or both. It’s not <em>quite </em>the same on a smartphone camera that’s combining multiple frames at different exposures to create the final image, but broadly the concept of “more light = better photo” holds.&nbsp;</p>

<p class="wp-block-paragraph">Maybe because phones are already so good at coping with low light through these computational methods, the low light gains in the 18 Pro look pretty minor. If I look closely at the detail in a shot at f/1.48 versus f/1.8, I can see a difference, but it’s subtle.</p>

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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_2323_100.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;iPhone 18 Pro at f/1.8&lt;/em&gt;,&lt;em&gt; cropped to 100 percent&lt;/em&gt;" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_2322_100.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;iPhone 18 Pro at f/1.48&lt;/em&gt;, &lt;em&gt; cropped to 100 percent&lt;/em&gt;" data-portal-copyright="" />
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<p class="wp-block-paragraph">The biggest advantage might be for Night Mode. At f/1.48, the system can use a slightly shorter Night Mode capture time compared to f/1.8. That’s less time you have to try and keep your hand still and less noise that the system needs to try and process out.&nbsp;</p>

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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_2353_f1p5_100.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;iPhone 18 Pro, f/1.48 and 1.4 second night mode capture&lt;/em&gt;,&lt;em&gt; cropped to 100 percent&lt;/em&gt;" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_2354_f1p8_100.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;iPhone 18 Pro, f/1.8 and 2.2 second night mode capture&lt;/em&gt;,&lt;em&gt; cropped to 100 percent&lt;/em&gt;" data-portal-copyright="" />
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<p class="wp-block-paragraph">On the other side of the dial, a smaller aperture is useful for extending depth of field and keeping more stuff in focus, particularly if your subject is close to the camera. If you’re taking a close-up photo of a statue, at f/1.48 or f/1.8 the back part of it might look a bit soft. Stopping down to f/4 sharpens up the part in the background.</p>

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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_1819.jpg?quality=90&amp;strip=all&amp;crop=0,25,100,50" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;iPhone 18 Pro at f/1.48. For a subject close to the lens, the background blur is more pronounced.&lt;/em&gt;" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_1818.jpg?quality=90&amp;strip=all&amp;crop=0,25,100,50" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;iPhone 18 Pro at f/4&lt;/em&gt;" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_1395.jpg?quality=90&amp;strip=all&amp;crop=0,25,100,50" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;iPhone 18 Pro at f/1.48. For subjects farther from the camera, the wider aperture doesn’t have much of a softening effect to the background.&lt;/em&gt;" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_1392.jpg?quality=90&amp;strip=all&amp;crop=0,25,100,50" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;iPhone 18 Pro at f/4&lt;/em&gt;" data-portal-copyright="" />
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<p class="wp-block-paragraph">That’s helpful! But once again, you’ll find these benefits on the margins. That’s because the iPhone’s new f/1.48 maximum aperture actually equates to about f/5 on full frame in terms of depth of field, which already puts a lot of the stuff in front of and behind your subject in focus. Unless you’re really close to your subject, most things are in focus or close enough when you photograph them with a smartphone camera.</p>

<p class="wp-block-paragraph">If you don’t know or care about f-stops, you’ll still get along just fine with this updated camera. By default the aperture is set to automatically adjust based on lighting conditions, and it seems to stay at f/1.8 most of the time in good lighting. The aperture does open up to f/1.48 in dim light automatically, and will close down to f/4 when taking a group photo with someone who’s standing further back. And I saw it consistently dropping down to f/4 when I was taking a photo of some close-up text. That’s a situation where f/4 <em>will</em> help you get more in focus and make for a potentially more usable photo. But that’s an awfully narrow set of use cases, whether you’re the kind of person who wants to take manual control over the aperture or not.</p>

<figure class="wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268735_iPhone_18_Pro_AKrales_0651.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268735_iPhone_18_Pro_AKrales_0659.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" /></figure>

<p class="wp-block-paragraph">That’s the big update, and the effect is a relatively small one. But it’s not the only camera update. Friends, in the year of our Lord 2026, you can finally change the exposure controls by yourself in the iPhone camera app. Apple has added pro controls for the aforementioned aperture as well as shutter speed, white balance, and focus. There’s also the exposure compensation control that existed before, though no direct ISO adjustment, which someone coming from a traditional camera system would probably look for. But there’s enough control here for anyone who is so inclined to get a little more creative and hands-on with the stock app than ever before.</p>

<p class="wp-block-paragraph">I noticed that when I was using a manual shutter speed, the results appeared to have been less processed. Apple spokesperson Stephanie Ng confirmed that the camera is indeed capturing a single frame rather than using the typical multi-frame processing. That means you lose a bit of dynamic range, though the final image will still include a gain map if there are highlights bright enough to warrant it. That’s not ideal if you’re trying to capture detail in both highlights and shadows, but on the other hand, this is one way to get the less-processed iPhone photo that some folks have been clamoring for. It’s a bit hidden, but it’s finally here.&nbsp;&nbsp;&nbsp;</p>

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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_2235-vert.jpg?quality=90&amp;strip=all&amp;crop=0,25,100,50" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;A photo taken with automatic exposure settings.&lt;/em&gt;" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_2236-vert.jpg?quality=90&amp;strip=all&amp;crop=0,25,100,50" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Taken with a manually selected shutter speed, which disables multi-frame HDR.&lt;/em&gt;" data-portal-copyright="" />
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<p class="wp-block-paragraph">On top of that, there’s a new set of texture controls for Photographic Styles, with the ability to add a film-inspired glow to highlight areas of your photo, overlay film grain, or soften skin. It’s another first for Apple: the ability to make your photos a little bit <em>worse.</em> But you know, tastefully, Film simulation modes for digital cameras are as popular as ever, and Apple is trying to catch that wave. The recently released Pixel 11 series includes so many ways to customize the look of your photos that their camera team <a href="https://www.theverge.com/tech/978084/google-camera-looks-interview-computational-photography">had an escalation meeting about it</a>. Likewise, Samsung has added any number of ways you can <a href="https://www.theverge.com/tech/904176/samsung-galaxy-s26-ai-photo-assist-slop">restyle your photo into what you envisioned it would be</a>. After basically a decade of pushing the technological envelope year after year, the major phone manufacturers seem to be opening up to other definitions of image quality.&nbsp;</p>

<p class="wp-block-paragraph">If you put all these updates together alongside the less-important but completely underrated addition of a first-party <em><a href="https://www.apple.com/shop/product/mkf84ll/a/wrist-strap-crisp-blue">wrist strap</a> (!)</em> accessory for Apple’s own 18 Pro cases, maybe there’s something more camera than phone here. When I got my hands on the 18 Pro last week, I wondered if I could convince myself that the iPhone is a <em>camera</em> camera now.</p>

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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_1786.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_1416.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_1406.jpg?quality=90&amp;strip=all&amp;crop=0,25,100,50" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_1387.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />

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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_1535.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_1549.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />

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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_1544.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />

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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_1762.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_1654.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />

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<p class="wp-block-paragraph">I will go so far as to say that I had a better time shooting with the 18 Pro than I’ve ever had using an iPhone camera in the past. I shot sunstars peeking out behind some leaves in Battery Park. I took it to the US Open and documented the excitement of a night match at Arthur Ashe Stadium. I took a video of a sizzling fajita plate and converted it to a cinematic masterpiece* after capture. But I never forgot I was using a phone. The pro control icons are pretty small on the 18 Pro’s screen, and I had to focus just to hit them properly. I had to dismiss a spam call in the middle of a shoot. And after a morning of battery-draining photo and video shooting, it became <em>really</em> important to top the battery off so as not to lose my lifeline to the rest of the world. It’s a step closer, and the moving aperture is a bit closer to that dream of a phone that’s also a camera. But it’s still a phone.</p>

<p class="wp-block-paragraph"><em>*I use the term masterpiece loosely.</em></p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268735_iPhone_18_Pro_AKrales_0151.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="wrist strap" title="wrist strap" data-has-syndication-rights="1" data-caption="&lt;em&gt;I’ll take a wrist strap over a crossbody any day.&lt;/em&gt;" data-portal-copyright="" />
<p class="wp-block-paragraph">Apple, Google, and Samsung have each achieved their own kind of excellence in shaping what a smartphone camera can be. So it’s interesting watching them pivot to flexibility and embracing some of the flaws that are turning people on to old digital cameras. But taking photos with one of their flagship phones still feels like using a phone, whether there are moving aperture blades inside or not. One of the reasons I found the wrist strap so appealing was that it made the process of handling the phone as a camera feel more like, well, a camera. I’m hoping for the day when one of the few phone makers who sell devices in the US at scale tries something like the Xiaomi photography kits or Vivo’s telephoto lenses. <em>That</em> would feel like a whole new camera experience.&nbsp;</p>

<p class="wp-block-paragraph">Apple is also using the 18 Pro to introduce something it calls <a href="https://www.theverge.com/tech/992766/apple-iphone-18-pro-reference-image">Reference Image</a>, which is a method the company has developed for verifying the authenticity of a photo taken on the iPhone. Apple will start using Google’s <a href="https://www.theverge.com/tech/933424/google-synthid-c2pa-content-credentials-expansion">SynthID</a> standard to tag photos with AI edits, but Reference Image comes at the problem from the other direction: helping people to identify which photos are real. Apple designed a new main camera sensor for the 18 Pro and Pro Max that adds encrypted data to the images it produces, so it’s limited to photos taken with the main camera on those two models. It’s complicated and clunky right now, but it also seems to be a pretty robust system with a lot of room to grow.&nbsp;</p>

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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_2367.png?quality=90&amp;strip=all&amp;crop=0,34.66819221968,100,30.663615560641" alt="" title="" data-has-syndication-rights="1" data-caption="In order to use the Reference Image feature, you need to turn it on in settings." data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/IMG_2369.png?quality=90&amp;strip=all&amp;crop=0,34.66819221968,100,30.663615560641" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Where a Reference Image is attached to a file, this icon will appear near the top of the screen in the photos app.&lt;/em&gt;" data-portal-copyright="" />
	</div>
</div>

<p class="wp-block-paragraph">You need to enable it as a camera mode in the settings app in order to use it, and then actively switch the camera app to Reference mode to capture a Reference Image. The resulting image file contains the encrypted data from the main sensor, which means it’s bigger than a normal photo — a standard 4MB image I shot of a city street is an 8MB file when I shoot it in reference mode. If you send a Reference Image to someone who wants to verify that a Reference Image hasn’t been tampered with, they can push a button to send it to Apple’s Private Cloud Compute, where that encrypted data will be “developed” showing the image basically as it came off the sensor. (Apple’s metaphor here is having the original negative of a traditional film photograph.)&nbsp;</p>

<p class="wp-block-paragraph">It’s hard to use at the moment, but the idea is that it’s almost impossible to tamper with. Apple is releasing an API for third-party developers to add an option to view reference photos when they’re attached to an image, and the company seems eager to push this into the wider ecosystem now that all of this has been announced.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268735_iPhone_18_Pro_MAX_AKrales_0839.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;The 18 Pro’s glacier color grew on me but nothing beats burgundy.&lt;/em&gt;" data-portal-copyright="" />
<p class="wp-block-paragraph">There are some meaningful updates on the video side of the aisle, too. There’s updated focus tracking that uses AI to stick to a subject. It’ll even pick them up if they leave the frame briefly and come back, but in my brief testing it seems to forget about someone if they’re gone for more than a few seconds. You can also convert video footage from the main camera to Cinematic after the fact, in the same way that you can convert regular photos to portrait mode after you take them. I often wish I’d taken video in cinematic mode but I never remember to in the moment, so this is a nice update. Video files don’t appear to be vastly bigger compared to similar clips from the 17 Pro, so this doesn’t come at a big cost to your storage space, either.</p>

<p class="wp-block-paragraph">And that’s no small thing. The 18 Pro and Pro Max are each $100 more this year, with the 18 Pro starting at $1,199 with 256GB of storage. But each jump in storage tier will cost you dearly — all the way up to a $2,399 version for 2TB. Likewise, the Pro Max starts at $1,299.99 with 256GB of storage and goes all the way up to $2,499 for the 2TB version.&nbsp;&nbsp;</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268735_iPhone_18_Pro_MAX_AKrales_0916.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;On the iPhone 18 Pro and Pro Max, the Dynamic Island shrinks down when not in use.&lt;/em&gt;" data-portal-copyright="" />
<p class="wp-block-paragraph">You’re not getting nothing for that price hike. There’s a new chipset, the A20 Pro, plus an updated vapor chamber that’s supposed to move heat away from the chipset more effectively to help with sustained performance compared to the 17 Pro. I noted the phone getting pretty warm on my first few days of using it, which are usually pretty taxing as you’re going through setup, app downloads, and data indexing, but haven’t noticed it as a consistent problem.</p>

<p class="wp-block-paragraph">Battery life is the eternally impossible question to answer about a phone after a week of using it. I haven’t experienced anything like a “normal day” for the past week, but I haven’t seen any surprising battery drain from the 18 Pro in my downtime, either. It survived a day of intense use during a video shoot without a recharge at any point, which is no small feat. Apple quotes a modest gain in battery life for the smaller Pro model — 36 hours of video playback, up from 33 hours on the 17 Pro. The 18 Pro Max offers a bigger increase: 45 hours of video playback compared to 39 on the 17 Pro Max. Verge editor-in-chief Nilay Patel has been testing the Pro Max, and he says it’s been lasting more than a day, although he also noted the same early setup vibes. He also points out his 17 Pro Max battery was a champ when it was new and now can’t make it through a day after a year of heavy use, so the real test here is going to come much later in this phone’s life cycle.</p>

<figure class="wp-block-pullquote"><blockquote><p>The real test here is going to come much later in this phone’s life cycle</p></blockquote></figure>

<p class="wp-block-paragraph">The 18 Pro I’m testing uses Apple’s new in-house C2 modem, marking the first time that a Pro iPhone has shipped with an Apple-made cellular chip. It seems that the homegrown stuff has finally cleared Apple’s quality bar for inclusion at the very high end, and I can’t say I’ve found any reason to fault it over the past week. The C2 is paired with the N1 wireless networking chip, and the system overall seems quick to jump off a Wi-Fi signal when I’m in an elevator and just as eager to pick up a cell signal when I step out. Here’s hoping it’s just as quick to ditch my home Wi-Fi when I’m in the carport outside of my house trying to start GPS navigation — truly, the dream.</p>

<p class="wp-block-paragraph">One other notable update here is that the Dynamic Island is smaller. On the 17 Pro, the black bar encompassed the Face ID sensor in addition to the front-facing camera. On the 18 Pro, the Face ID sensor is hidden under the regular part of the screen until that real estate is needed by the Dynamic Island. Apple went to great lengths to disguise the sensor under a unique pixel pattern that uses black pixels to allow the IR signals necessary for Face ID to pass through. Pretty cool, though I can’t say I noticed the Dynamic Island’s smaller size even a single time as I was using the phone, and jumping back to the 17 Pro’s larger Dynamic Island hasn’t bothered me. And I have yet to need <em>three </em>items in the Dynamic Island at one time, rather than two, but this is a new capability that exists on the 18 Pro.</p>

<p class="wp-block-paragraph">Possibly an even bigger deal than the launch of a new $1,200 phone is the release of iOS 27, and with it the new-new AI Siri. We <a href="https://www.theverge.com/tech/964714/siri-ai-public-beta-preview-ios-27-hands-on">previewed it in detail earlier this summer</a>, and it continues to impress me. Particularly, its ability to search across email and messages all at once — this keeps feeling more and more like a superpower the longer I use it. We also noted when it debuted that Siri as an AI chatbot is much less chatty and eager to keep you engaged than the likes of Gemini or ChatGPT, which is something I also appreciate the more I use it. iOS 27 has just gone fully public this week, and it will be interesting to see how people take to the new Siri. It has a lot of work to do to earn the trust of the public that it can do anything more complex than setting a timer reliably, but Siri seems to be on the right track at least. Finally.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268735_iPhone_18_Pro_AKrales_0730.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;The iPhone camera is more like a camera than ever before.&lt;/em&gt;" data-portal-copyright="" />
<p class="wp-block-paragraph">Unlike Siri, the 18 Pro’s big hardware update is much less visible. The aperture is hard to see without the right light and the help of a macro lens. It’s as small as my thumbnail, and it’s under layers of optical glass. Most people who buy this phone probably won’t go looking for it, and that’s fine. It’s the kind of feature that can live in the background and just jump in to help here and there, unseen, when you need it. You don’t need to know what it is or how it works. Which is kind of the point of personal technology, anyway.</p>

<p class="wp-block-paragraph">So why make a big deal out of such a small thing? Is the defining feature of Apple’s new phones really an iris as thin as a human hair that most people will never see? I think two things are true at once: Adding a major new hardware feature to the world’s most popular camera is notable to those of us who pay attention to such things. But it’s also beside the point.</p>

<figure class="wp-block-gallery has-nested-images columns-2 wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268735_iPhone_18_Pro_AKrales_0083.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268735_iPhone_18_Pro_AKrales_0333.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" /></figure>

<p class="has-drop-cap wp-block-paragraph">The iPhone camera’s most important job is to always take a usable photo, by default, no matter what. This new aperture mechanism provides some benefits to that end, and on top of that, allows a more hands-on photographer access to camera controls that weren’t there before. But the first part of that mission is the most important, and the 18 Pro upholds that mandate. Most people who use this phone will never touch the aperture control, and that’s fine. They might get a picture of a menu that’s fully in focus thanks to the camera dropping down to f/4, or a night shot that’s a little more detailed thanks to a brighter maximum aperture. Otherwise, it will feel like the same camera they’ve come to expect from a Pro iPhone.&nbsp;</p>

<p class="wp-block-paragraph">As long as you don’t expect a revolutionary new camera experience, then the 18 Pro is what it should be: a little better than the version that came before it.&nbsp;</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Allison Johnson</name>
			</author>
			
			<author>
				<name>Jay Peters</name>
			</author>
			
			<title type="html"><![CDATA[iPhone 18 Pro and Pro Max: Our first hands-on impressions]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/986400/apple-iphone-18-pro-max-hands-on-impressions-september-2026-event" />
			<id>https://www.theverge.com/?p=986400</id>
			<updated>2026-09-09T23:08:36-04:00</updated>
			<published>2026-09-09T15:26:36-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apple Event 2026" /><category scheme="https://www.theverge.com" term="iPhone" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[We’ve just gotten our hands on the iPhone 18 Pro and Pro Max at Apple Park following the company’s “Surprise and shine” presentation. The new phones look quite similar to the previous iPhone 17 Pro lineup, keeping the same general design, aluminum body, and screen sizes. The 18 Pro lineup comes in four colors — [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="An iPhone 18 Pro in burgundy." data-caption="" data-portal-copyright="Photo by Allison Johnson / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/DSC04256.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p class="wp-block-paragraph">We’ve just gotten our hands on the iPhone 18 Pro and Pro Max at Apple Park following the company’s “Surprise and shine” presentation.</p>

<p class="wp-block-paragraph">The new phones look quite similar to the previous iPhone 17 Pro lineup, keeping the same general design, aluminum body, and screen sizes. The 18 Pro lineup comes in four colors — black, silver, “glacier” (which is blue), and burgundy — and they now have color-matched glass on the back that blends in more seamlessly with the body.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/DSC04225.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="An iPhone 18 Pro phone in silver." title="An iPhone 18 Pro phone in silver." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by Allison Johnson / The Verge" />
<p class="wp-block-paragraph">Another major new feature is the variable-aperture lens for the main camera and new “pro” controls to help give you more options when taking photos. Apple has also added pro controls to the native camera app; at last our national nightmare is over. You can set the aperture to adjust automatically or use one of four selectable stops: f/1.48, f/1.8, f/2.8, and f/4.0. There are also manual controls for shutter speed, white balance, and focus — the latter comes with peaking in the preview to help determine what’s in focus, which is a nice touch. The Dynamic Island is also smaller, and Apple says you can now use it to look at three Live Activities at once. I can confirm, yes, this works.</p>

<div class="image-slider">
	<div class="image-slider">
		
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/DSC04215.jpg?quality=90&amp;strip=all&amp;crop=0.13297872340425,0,99.734042553192,100" alt="A person holding an iPhone 18 Pro phone and using the camera app." title="A person holding an iPhone 18 Pro phone and using the camera app." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by Allison Johnson / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/DSC04231.jpg?quality=90&amp;strip=all&amp;crop=0.13297872340425,0,99.734042553192,100" alt="A person holding an iPhone 18 Pro phone and showing the home screen." title="A person holding an iPhone 18 Pro phone and showing the home screen." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by Allison Johnson / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/DSC04245.jpg?quality=90&amp;strip=all&amp;crop=0.13297872340425,0,99.734042553192,100" alt="A person holding an iPhone 18 Pro phone." title="A person holding an iPhone 18 Pro phone." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by Allison Johnson / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/DSC04254.jpg?quality=90&amp;strip=all&amp;crop=0.13297872340425,0,99.734042553192,100" alt="A person holding an iPhone 18 Pro phone in burgundy." title="A person holding an iPhone 18 Pro phone in burgundy." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by Allison Johnson / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/DSC04239.jpg?quality=90&amp;strip=all&amp;crop=0.13297872340425,0,99.734042553192,100" alt="A person holding an iPhone 18 Pro phone showing the lock screen." title="A person holding an iPhone 18 Pro phone showing the lock screen." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by Allison Johnson / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/DSC04248.jpg?quality=90&amp;strip=all&amp;crop=0.13297872340425,0,99.734042553192,100" alt="A person holding an iPhone 18 Pro phone." title="A person holding an iPhone 18 Pro phone." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by Allison Johnson / The Verge" />
	</div>
</div>

<p class="wp-block-paragraph">The iPhone 18 Pro and iPhone 18 Pro Max will be available to preorder starting September 12th ahead of a September 18th release date. The iPhone 18 Pro starts at $1,199, while the iPhone 18 Pro Max starts at $1,299.</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Allison Johnson</name>
			</author>
			
			<author>
				<name>Dominic Preston</name>
			</author>
			
			<title type="html"><![CDATA[Hands-on with the foldable iPhone Duo]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/991236/iphone-foldable-hands-on-first-impressions" />
			<id>https://www.theverge.com/?p=991236</id>
			<updated>2026-09-15T09:35:59-04:00</updated>
			<published>2026-09-09T14:38:40-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apple Event 2026" /><category scheme="https://www.theverge.com" term="Foldable Phones" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Hands-on" /><category scheme="https://www.theverge.com" term="iPhone" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Phones" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[The first foldable iPhone is finally here, and following its announcement, we got the chance to try the phone for ourselves. We’ve long been told that Apple would make a foldable iPhone once the tech was good enough — has it been worth the wait? It definitely feels like something different. The inner screen has [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="A person’s hands holding a partially folded iPhone Duo foldable phone." data-caption="﻿It folds. | Photo: Antonio G. Di Benedetto / The Verge" data-portal-copyright="Photo: Antonio G. Di Benedetto / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268734_iPhone_Duo_handson_ADiBenedetto_0017.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	﻿It folds. | Photo: Antonio G. Di Benedetto / The Verge	</figcaption>
</figure>
<p class="wp-block-paragraph">The first foldable iPhone is finally here, and following its announcement, we got the chance to try the phone for ourselves. We’ve long been told that Apple would make a foldable iPhone once the tech was good enough — has it been worth the wait?</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268734_iPhone_Duo_handson_ADiBenedetto_0004.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo: Antonio G. Di Benedetto / The Verge" />
<p class="wp-block-paragraph">It definitely feels like something different. The inner screen has a decidedly matte finish that handled even some glare from the windows above the hands-on area well. The folding mechanism is smooth, and even IP68 rated, and the crease is almost impossible to find with my finger. The 5.4-inch outer screen looks petite by modern slab phone standards. </p>
<div class="youtube-embed"><iframe title="iPhone Duo First Look" src="https://www.youtube.com/embed/pfH3g9I6PBY?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
<p class="wp-block-paragraph">The real show happens when you open and close the phone — rather than just switching one screen off and lighting the other one up, there’s a gradual transition that happens, and it looks as if the contents of the screen come into focus as it moves toward its final position. It’s a pretty nice touch.</p>

<p class="wp-block-paragraph">I also saw the phone positioned in laptop mode with Netflix on the inner screen, displaying controls on the bottom half before fading them away. There’s also the usual tricks in tent mode, where you’ll get StandBy even if you don’t have the phone plugged in. I’m very curious to see what that does to battery life.</p>

<p class="wp-block-paragraph">Rumors that a foldable iPhone was in the works have been circulating <a href="https://www.theverge.com/circuitbreaker/2018/3/23/17155586/apple-foldable-iphone-oled-lg-screen-2020">since at least 2017</a>, with Samsung releasing its first foldable <a href="https://www.theverge.com/2019/4/19/18498904/samsung-galaxy-fold-review-screen-broken-issue-durability-foldable-phone-video-performance-price">two years after that</a>. Since then, <a href="https://www.theverge.com/tech/635839/best-foldable-phone">almost every Android manufacturer</a> has entered the market, including Google, Motorola, Huawei, Xiaomi, Oppo, and more.&nbsp;</p>

<div class="image-slider">
	<div class="image-slider">
		
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268734_iPhone_Duo_handson_ADiBenedetto_0030.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo: Antonio G. Di Benedetto / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268734_iPhone_Duo_handson_ADiBenedetto_0011.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo: Antonio G. Di Benedetto / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268734_iPhone_Duo_handson_ADiBenedetto_0012.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="A photo of the iPhone Duo, unfolded and sitting on a table in a tent shape." title="A photo of the iPhone Duo, unfolded and sitting on a table in a tent shape." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by Antonio Di Benedetto / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268734_iPhone_Duo_handson_ADiBenedetto_0008.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo: Antonio G. Di Benedetto / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268734_iPhone_Duo_handson_ADiBenedetto_0004.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo: Antonio G. Di Benedetto / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268734_iPhone_Duo_handson_ADiBenedetto_0005.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="A photo of the iPhone Duo, unfolded." title="A photo of the iPhone Duo, unfolded." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by Antonio Di Benedetto / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268734_iPhone_Duo_handson_ADiBenedetto_0018.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo: Antonio G. Di Benedetto / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268734_iPhone_Duo_handson_ADiBenedetto_0013.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="A photo of the iPhone Duo, unfolded and sitting on a table." title="A photo of the iPhone Duo, unfolded and sitting on a table." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by Antonio Di Benedetto / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268734_iPhone_Duo_handson_ADiBenedetto_0014.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo: Antonio G. Di Benedetto / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268734_iPhone_Duo_handson_ADiBenedetto_0027.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo: Antonio G. Di Benedetto / The Verge" />
	</div>
</div>

<p class="wp-block-paragraph">Over the last decade, Apple has been variously reported to be developing traditional book-style folding iPhones, smaller <a href="https://www.theverge.com/2024/7/23/24204421/apple-first-foldable-iphone-arrive-2026">flip phone variants</a>, and even <a href="https://www.theverge.com/2023/1/30/23577407/apple-ipad-foldable-analyst-ming-chi-kuo-2024-release-date">larger foldable iPads</a>, before it eventually settled on its final form factor. While early rumors suggested it would be like having two iPhone Airs side by side, the 1.4:1 aspect ratio is squatter, closer to a passport book when closed. That makes the 7.6-inch internal screen wider and better suited for watching videos in landscape than other foldables, but great for reading long scrolling pages or multitasking in portrait.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268734_iPhone_Duo_handson_ADiBenedetto_0020.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo: Antonio G. Di Benedetto / The Verge" />
<p class="wp-block-paragraph">The dual main camera setup shoots 48-megapixel photos and includes a 2x optical zoom. It’s largely the same as the iPhone 18 Pro but lacks the variable aperture.</p>
<div class="youtube-embed"><iframe title="iPhone Duo hands-on" src="https://www.youtube.com/embed/qypQmnlFjNk?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Antonio G. Di Benedetto</name>
			</author>
			
			<author>
				<name>Allison Johnson</name>
			</author>
			
			<author>
				<name>Victoria Song</name>
			</author>
			
			<author>
				<name>Nilay Patel</name>
			</author>
			
			<title type="html"><![CDATA[iPhone 18 live blog: On the ground at Apple’s biggest event]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/989658/iphone-18-duo-pro-fold-apple-watch-airpods-keynote-live" />
			<id>https://www.theverge.com/?p=989658</id>
			<updated>2026-09-09T14:20:19-04:00</updated>
			<published>2026-09-09T12:15:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apple Event 2026" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Headphones" /><category scheme="https://www.theverge.com" term="iOS" /><category scheme="https://www.theverge.com" term="iPad" /><category scheme="https://www.theverge.com" term="iPhone" /><category scheme="https://www.theverge.com" term="macOS" /><category scheme="https://www.theverge.com" term="Smartwatch" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Wearable" />
							<summary type="html"><![CDATA[It’s not just time for any old Apple event, but one that’s expected to usher in a new era for the company. This is the first iPhone keynote to be led by Apple’s newly anointed CEO John Ternus, and all signs and rumors have been pointing to it being the one that also debuts a [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="John Ternus, now Apple’s CEO, at WWDC in 2019 as the company’s VP of hardware engineering. | Photo by Brittany Hosea-Small / AFP via Getty Images" data-portal-copyright="Photo by Brittany Hosea-Small / AFP via Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/gettyimages-2292460584.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	John Ternus, now Apple’s CEO, at WWDC in 2019 as the company’s VP of hardware engineering. | Photo by Brittany Hosea-Small / AFP via Getty Images	</figcaption>
</figure>
<p class="wp-block-paragraph">It’s not just time for any old Apple event, but one that’s expected to usher in a new era for the company. This is the first iPhone keynote to be led by Apple’s <a href="https://www.theverge.com/tech/915272/apple-john-ternus-tim-cook">newly anointed CEO John Ternus</a>, and all signs and rumors have been pointing to it being the one that also debuts a <a href="https://www.theverge.com/tech/907856/iphone-fold-dummy-design-delay-production">foldable iPhone</a>. Ternus has <a href="https://www.theverge.com/tech/987583/apple-john-ternus-staff-memo">already billed this as</a> “a huge launch . . . that’s going to be phenomenal.” What bigger and flashier way to step into the limelight than with a new halo product of an iPhone?</p>

<p class="wp-block-paragraph">We’re also likely to hear about OS updates, Apple Watches, and possibly some AirPods. But this might be an unconventional event in more ways than one. It’s also possible the <a href="https://www.theverge.com/tech/979231/apple-base-iphone-18-launch-delayed">standard iPhone 18 won’t come until the new year</a> — leaving just the pricey Pros and folding phone to be announced. And with <a href="https://www.theverge.com/news/839353/pc-ram-shortage-pricing-spike-news">RAMageddon</a> raging on, there’s a chance everything will be more expensive this time around, too.</p>

<p class="wp-block-paragraph">That’s why we’re here, live, to cover it all. The event is scheduled to begin at 10AM PT / 1PM ET, and you can follow along with us and all our updates here.</p>
<div class="youtube-embed"><iframe title="Apple Event — September 9" src="https://www.youtube.com/embed/39BalPDuTo0?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
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						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Allison Johnson</name>
			</author>
			
			<title type="html"><![CDATA[A word with a woman who’s trying to pull off a crossbody phone strap]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/990849/crossbody-phone-strap-style" />
			<id>https://www.theverge.com/?p=990849</id>
			<updated>2026-09-08T10:04:37-04:00</updated>
			<published>2026-09-08T10:04:37-04:00</published>
			<category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="TL;DR" />
							<summary type="html"><![CDATA[Oh, this thing? It’s just a crossbody strap. It’s a fun and youthful way to carry your phone. It’s all the rage with Europeans and young people. I love it, and I definitely don’t feel weird and self-conscious using it. Plus, it’s great to have a $700 investment dangling near your waist while you walk [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="a person wearing a phone on a cross-body strap" data-caption="Form meets function? | Image: Peak Design" data-portal-copyright="Image: Peak Design" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/mobile-crossbodymultistrap-ocean-159A1490.webp?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Form meets function? | Image: Peak Design	</figcaption>
</figure>
<p class="wp-block-paragraph">Oh, this thing? It’s just a crossbody strap. It’s a fun and youthful way to carry your phone. It’s all the rage with <a href="https://www.theverge.com/report/775498/apple-iphone-crossbody-strap-magnetic-reaction">Europeans and young people</a>. I love it, and I definitely don’t feel weird and self-conscious using it. Plus, it’s great to have a $700 investment dangling near your waist while you walk down the street. Kind of a thrill.</p>

<p class="wp-block-paragraph">Stylish? Yeah, I guess it looks pretty cool. Especially when I pair it with an oversized jacket and it kind of bunches the fabric up around my armpit. It’s a pretty seamless addition to my wardrobe since I basically live in Tevas and a pair of athleisure leggings from Target. I am a <em>Target Circle</em> member, in fact. I don’t like to brag about it, but that’s how plugged in I am to the latest fashion trends. Anyway, one of my friends watched me sling the crossbody over my shoulder and said, “I feel like I’m hanging out with Rick Steves.”</p>

<p class="wp-block-paragraph">Convenient? Totally. It’s so easy to grab my phone, wrestle it around so the screen is facing me, and bang out a text without missing a beat. Way easier than just grabbing it out of my jacket pocket. Plus, I always have my phone handy for tap-to-pay. Sometimes I have to lean in and do a mini squat to reach the pay terminal, but that’s a little bonus workout. That’s just the kind of thing you can do when you live a soft pants lifestyle.</p>

<figure class="wp-block-pullquote"><blockquote><p>One of my friends watched me sling the crossbody over my shoulder and said, ‘I feel like I’m hanging out with Rick Steves’<br></p></blockquote></figure>

<p class="wp-block-paragraph">You know what else? It’s too goddamn dark in bars these days, or they’re making the print smaller on the menus. Maybe both. But that’s not a problem when you have your phone on a crossbody strap. Just hit that flashlight toggle (on purpose, for a change) and you’ve got a handy reading light at your side. Nothing complements the ambiance of a moody cocktail lounge like 50 lumens of bright white LEDs aimed at your receipt while you figure out whether or not a service charge was included.</p>

<p class="wp-block-paragraph">Honestly? It would be useful if the crossbody could hold other stuff, too. Like maybe my keys, some tissues, and a little notebook. Loose change, Carmex, that kind of thing. And maybe I can take my phone out of it when I get home, hang it up on the coat rack, and have it ready to go for my next outing. A crossbody, but a little bigger so it can hold all the stuff you leave the house with. I bet you they sell one at Target.</p>

<p class="wp-block-paragraph"></p>
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