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	<title type="text">Decca Muldowney | The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2025-06-20T12:38:09+00:00</updated>

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		<entry>
			
			<author>
				<name>Decca Muldowney</name>
			</author>
			
			<title type="html"><![CDATA[Fanfiction writers battle AI, one scrape at a time]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/ai-artificial-intelligence/688640/fanfiction-ai" />
			<id>https://www.theverge.com/?p=688640</id>
			<updated>2025-06-20T08:38:09-04:00</updated>
			<published>2025-06-23T08:30:00-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[In the online world of fanfiction writers, who pen stories inspired by their favorite movies, books, and games, and share them for free, there are unspoken codes of conduct. Among the most important: never charge money for your fanfic, and never steal other people’s work.&#160; It makes sense then that fanfic writers were among the [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/06/257666_futureproofing_jgibbs-fan-fiction-final.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-drop-cap has-text-align-none">In the online world of fanfiction writers, who pen stories inspired by their favorite movies, books, and games, and share them for free, there are unspoken codes of conduct. Among the most important: never charge money for your fanfic, and never steal other people’s work.&nbsp;</p>

<p class="has-text-align-none">It makes sense then that fanfic writers were among the first creators to <a href="https://www.nytimes.com/2023/07/15/technology/artificial-intelligence-models-chat-data.html">raise the alarm</a> about their work being fed into learning language models powering generative AI without their knowledge or permission. But their efforts to stop the encroachment of AI into fan spaces is an uphill battle.</p>

<p class="has-text-align-none">The latest salvo came in early April, when user <a href="https://huggingface.co/nyuuzyou">nyuuzyou</a> scraped 12.6 million fanfics from the online repository Archive of Our Own (AO3) and uploaded the dataset to Hugging Face, a company that hosts open-source AI models and software.&nbsp;</p>

<p class="has-text-align-none">Nyuuzyou’s upload was quickly discovered by the Reddit community <a href="https://www.reddit.com/r/AO3/comments/1k6ie6v/ao3s_data_was_scraped_for_ai_what_to_know/">r/AO3</a>, where hundreds of users posted furious reactions. A Tumblr account, <a href="https://www.tumblr.com/ao3scrapesearch">ao3scrapesearch</a>, built a search engine that allowed authors to search their usernames and see if their work had been scraped by Nyuuzyou.&nbsp;</p>

<figure class="wp-block-pullquote"><blockquote><p>“This is something that takes time and effort and your heart and your soul, and you do this in a community.”</p></blockquote></figure>

<p class="has-text-align-none">Fanfic writers flooded the comment section of the dataset on Hugging Face, getting into arguments with AI defenders. <a href="https://huggingface.co/dckchili">Dckchili </a>defended nyuuzyou’s scrape, claiming that it didn’t matter because Big Tech crawler bots have already scraped the archive numerous times. <a href="https://huggingface.co/RaraeAves">RaraeAves</a> argued that “the creeps” are depending on fanfic writers to not fight back when their labor and creativity are being exploited.&nbsp;</p>

<p class="has-text-align-none">When Nikki, a Star Wars fanfic writer who goes by <a href="https://infinitegalaxies.carrd.co/">infinitegalaxies</a> online, typed her name in the search engine, she saw that more than 70 of her fics had been scraped. But one jumped out. It was a collective <a href="https://archiveofourown.org/works/48565666/chapters/154950709#workskin">essay</a> she’d co-authored with 11 other writers to raise awareness about the threat of AI to fandom and uploaded to AO3. The irony did not escape her.</p>

<p class="has-text-align-none">Nikki mostly writes fanfiction about Reylo, the romantic pairing (or “ship”) of the characters Rey and Kylo Ren from the <em>Star Wars</em> sequel trilogy. The Reylo fandom is close-knit and prolific, with more than 30,000 Reylo stories posted to AO3. About half are set in the canon<em> Star Wars</em> universe of light sabers and space adventures, but the other half take place in alternative universes and explore everything from coffee-shop romances and workplace dramas to medieval knights and fairy kingdoms. One particularly <a href="https://archiveofourown.org/works/14481504/chapters/33453111">beloved fic</a> in the fandom is set in 1994 and recasts Kylo Ren as Kyril, a mafia boss in newly post-Soviet Russia. The fandom has produced writers like Ali Hazelwood and Thea Guazon, who have made the leap from fanfic to become highly successful, published romance authors.&nbsp;</p>

<p class="has-text-align-none">For Nikki, the Reylo fandom offered a new sense of belonging. She found a home in the supportive community of writers and readers and relished the freedom to write whatever she wanted.</p>

<p class="has-text-align-none">“Fandom is largely a gift economy. We&#8217;re just here to have fun and do things out of the goodness of our heart. And to give things to each other and make work in community,” Nikki says.&nbsp;</p>

<p class="has-text-align-none">This sentiment is echoed by many others in the Reylo community, including Em, who writes under the pen name <a href="https://okapijones.com/">okapijones</a>. Em fell in love with the characters of Rey and Kylo Ren because they represented the enemies-to-lovers light / dark archetypes that reminded her of <em>Beauty and the Beast </em>and <em>Pride and Prejudice</em>. But she hated the way their story ended in the <em>Star Wars</em> sequel trilogy and went looking for other fans who wanted a different ending.&nbsp;</p>

<p class="has-text-align-none">“Fic changed my life. I have met some of the best friends that I have ever had through fic and through the fanfiction community,” Em says. “There&#8217;s no rules, there&#8217;s no editors. It&#8217;s a pure creative playground, and that is going to breed innovation. Some of the most creative stories I&#8217;ve ever read, some of the wildest storytelling, is fanfic. And that excites me as a creator, because you can just do whatever you want.”</p>

<p class="has-text-align-none">“This is something that takes time and effort and your heart and your soul, and you do this in a community,” Nikki says. “And then you&#8217;re telling me you&#8217;re just going to poop it out two seconds on a screen. And I was just like, who asked for this? This is gross.”</p>

<p class="has-text-align-none">In 2023 came <a href="https://www.theverge.com/2023/5/24/23732252/sudowrite-story-engine-ai-generated-cyberpunk-novella">Sudowrite’s</a> Story Engine, powered in part by OpenAI’s ChatGPT. Nikki remembers watching a video about the new “writing assistant” AI software that allows users to enter details about characters and plot points and generate an entire novel. She was so appalled that it made her cry. Nikki, who works for a software company, had already seen her workplace shift toward integrating AI. But she hadn’t imagined her hobby would be impacted by it too.</p>

<figure class="wp-block-pullquote"><blockquote><p>“Trying to knock this stuff down, that’s probably the best thing that one can be doing now.”</p></blockquote></figure>

<p class="has-text-align-none">Later that year, the prevalence of highly specific sexual terms related to the wolf-biology fanfiction trope of Omegaverse appeared in Sudowrite, revealing that ChatGPT had likely <a href="https://futurism.com/chat-gpt-sex-omegaverse">been trained</a> on fanfic without the authors’ knowledge.&nbsp;</p>

<p class="has-text-align-none">Since then, Nikki and many others have been advocating against AI in all its forms in fandom, including using AI to generate fanfic or fanart.&nbsp;</p>

<p class="has-text-align-none">“It&#8217;s theft at its core. There&#8217;s no ethical use of something that&#8217;s built on stolen labor,” Nikki says. Although she’s against genAI in principle because of its reliance on data taken without consent, she also says it breaks with fandom norms of free exchange.&nbsp;</p>

<p class="has-text-align-none">“I did it because I love those characters, because I wanted to play in that sandbox, because I wanted people who also love them to read it. It is a gift.” Em says. “They stole it without my permission.”</p>

<p class="has-text-align-none">But over the last few years, fanfic writers say there have been numerous examples of genAI entrepreneurs trying to cash in on their work — such as people like Cliff Weitzman, the CEO of text-to-voice app Speechify, who was found to have scraped thousands of fics from AO3 and uploaded them to WordStream, a website linked to his app, without the authors’ permission. (He swiftly removed that after fans pushed back on social media.) Then there was Lore.fm, a text-to-speech app from Wishroll Inc, which marketed itself on TikTok as “Audible for AO3.” The app was announced in May 2024 but was withdrawn later that month after fan pushback.</p>

<p class="has-text-align-none">“It&#8217;s like a whack-a-mole thing. Every time you turn around, there&#8217;s, like, another grifter trying to steal your shit,” Nikki says.&nbsp;</p>

<p class="has-text-align-none">It may seem odd to hear such a strong sentiment from a writer who, like most fanfic creators, uses copyrighted intellectual property as a “sandbox” to make up their own stories. But advocates for fanworks say they are “transformative,” meaning a “fanwork creator holds the rights to their own content, just the same as any professional author, artist, or other creator,” according to AO3. This is very different from what a LLM does when, for example, it generates a novel based on prompts. AI can’t replicate the creative human process of “transformation,” which involves inventing and integrating new ideas. LLMs can only reshuffle and regurgitate content that already exists.&nbsp;&nbsp;</p>

<p class="has-text-align-none">And, unlike the <a href="https://authorsguild.org/news/ai-driving-new-surge-of-sham-books-on-amazon/">AI-generated books flooding Amazon</a>, one of the principles of fanfiction is that writers do not make any profit from their work.&nbsp;</p>

<p class="has-text-align-none">That hasn’t stopped AI infiltrating fandom in other controversial ways. Some readers, eager to get new updates of their favorite fics, have taken to <a href="https://www.rollingstone.com/culture/culture-features/ai-fan-fiction-community-1235333636/">uploading them into ChatGPT</a> to generate new chapters, much to the consternation of some authors. Some have taken to locking their stories, requiring readers to have an AO3 account to access them or deleting them from the internet altogether.</p>

<p class="has-text-align-none">In the case of nyuuzou’s scrape, fans coordinated online to file take-down notices under the Digital Millennium Copyright Act (DMCA), and the Organization for Transformative Works (OTW), the nonprofit that administers AO3, also filed a takedown. On April 9, Hugging Face disabled the dataset. OTW responded to user concerns about fanfics being scraped in a board meeting on April 26, saying, “We have added a CloudFlare tool to prevent AI scraping and other bots. This helps a lot but is not perfect. However, more robust solutions would have a significant negative impact on some of our users, especially those using older devices.”</p>

<p class="has-text-align-none">Nyuuzou remained unrepentant, filing a counternotice and reuploading the dataset to sites hosted in Russia and China, which are far less responsive to DMCA complaints. Contacted by <em>The Verge</em> via a Telegram account linked on his Hugging Face profile, nyuuzou said he was an 18-year-old student and IT worker in Russia who is “not interested in fanfiction” and uploaded the dataset for “legitimate research purposes.”&nbsp;</p>

<p class="has-text-align-none">“My goal was to support community research in areas like content moderation, anti-plagiarism tools, recommendation systems, and archival preservation,” nyuuzou wrote via Telegram. “I think a lot of the disagreement comes from misunderstandings about why these datasets exist. This was never about creating chatbots or large language models for commercial use.”</p>

<p class="has-text-align-none">Founded in 2016 by French entrepreneurs, Hugging Face started out building chatbots for teenagers. Since then, the company has expanded to hosting open-source models with the stated aim of “democratizing AI” by making machine-learning development accessible to the public.</p>

<p class="has-text-align-none">“Our goal is to enable every company in the world to build their own AI,” Jeff Boudier, Hugging Face’s head of product, told Amazon Web Services (AWS) in February. But Hugging Face is deeply connected to large companies. In addition to its ongoing collaboration with AWS, IBM invested <a href="https://newsroom.ibm.com/2023-08-24-IBM-to-Participate-in-235M-Series-D-Funding-Round-of-Hugging-Face">$235 million</a> in Hugging Face in 2023 and announced it was collaborating with the company on watsonx, IBM&#8217;s generative AI platform.&nbsp;</p>

<p class="has-text-align-none">Nyuuzou said he was surprised by OTW’s aggressive reaction to the dataset, writing, “I had hoped for dialogue about how research datasets might align with preservation goals.”</p>

<p class="has-text-align-none">“That’s really disingenuous,” says Alex Hanna, director of research at the Distributed AI Research Institute and author of <em>The AI Con: How to Fight Big Tech’s Hype and Create the Future We Want</em>. She’s skeptical of the idea that any dataset uploaded to Hugging Face wouldn’t ultimately be used to train LLMs. “Why would you have a large tranche of unstructured data available on the web if not to train a language model?”</p>

<p class="has-text-align-none">Although individual scrapers like nyuuzou are small fry in the wider economy of genAI, which is dominated by billion-dollar companies like OpenAI, Hanna says it’s still up to sites like AO3 to aggressively protect their users’ work. As for fanfic writers themselves, she thinks Nikki’s strategy of whack-a-mole is the way to go. “Trying to knock this stuff down, that’s probably the best thing that one can be doing now,” Hanna says.&nbsp;</p>

<p class="has-text-align-none">Nikki and Em, the fanfic writers, had a more heated response to nyuuzou’s explanation for the scrape.&nbsp;</p>

<p class="has-text-align-none">“Fuck you, dude,” Em says. “We do free labor for the love of the game and are not profiting off of it — other than creating a community, gaining practice for our craft and creating content for characters and stories that we love. And that is being stolen to fuel things that have such larger implications.”</p>

<p class="has-text-align-none">Nikki says she’s determined to keep pushing back against AI’s encroachment into fandom spaces.&nbsp;</p>

<p class="has-text-align-none">“I don&#8217;t go looking for a fight,” she says. “But when people come to us with a fight, I will fight.”</p>
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			<entry>
			
			<author>
				<name>Decca Muldowney</name>
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			<title type="html"><![CDATA[‘Book Boyfriends’ and ‘Shadow Daddies’: the men cashing in on romantasy]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/books/642259/booktok-romantasy-men" />
			<id>https://www.theverge.com/?p=642259</id>
			<updated>2025-04-22T14:14:48-04:00</updated>
			<published>2025-04-11T10:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Books" /><category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Six hours into a fantasy ball, actor Zach Harrison is sweating. He’s been wearing handmade leather armor, huge boots, and heavy six-foot bat wings all night, all while ballroom dancing and taking pictures with hundreds of fans without taking a break.&#160; But they’re not here to see Harrison. They’re here to meet Cassian, Lord of [&#8230;]]]></summary>
			
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<p class="has-drop-cap has-text-align-none">Six hours into a fantasy ball, actor Zach Harrison is sweating. He’s been wearing handmade leather armor, huge boots, and heavy six-foot bat wings all night, all while ballroom dancing and taking pictures with hundreds of fans without taking a break.&nbsp;</p>

<p class="has-text-align-none">But they’re not here to see Harrison.</p>

<p class="has-text-align-none">They’re here to meet Cassian, Lord of Bloodshed: a 500-year-old faerie who commands the army of the Night Court. For one night at a time, Harrison dons his elaborate costume and brings to life a beloved character from Sarah J. Maas’ smash hit romantasy book series <em>A Court of Thorns and Roses</em>,<em> </em>performing at balls across the United States and beyond.</p>

<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@bookboundevents/video/7244642565964746026" data-video-id="7244642565964746026"> <section> <a target="_blank" title="@bookboundevents" href="https://www.tiktok.com/@bookboundevents?refer=embed">@bookboundevents</a> Let us know your favorites💃🕺 <a title="bookboundstarfall2023" target="_blank" href="https://www.tiktok.com/tag/bookboundstarfall2023?refer=embed">#bookboundstarfall2023</a> <a title="bookbound" target="_blank" href="https://www.tiktok.com/tag/bookbound?refer=embed">#bookbound</a> <a title="starfallball" target="_blank" href="https://www.tiktok.com/tag/starfallball?refer=embed">#starfallball</a> <a title="bookishball" target="_blank" href="https://www.tiktok.com/tag/bookishball?refer=embed">#bookishball</a> <a title="bookishevent" target="_blank" href="https://www.tiktok.com/tag/bookishevent?refer=embed">#bookishevent</a> <a title="bookbesties" target="_blank" href="https://www.tiktok.com/tag/bookbesties?refer=embed">#bookbesties</a> <a title="starfallgown" target="_blank" href="https://www.tiktok.com/tag/starfallgown?refer=embed">#starfallgown</a> <a title="fantasyoutfit" target="_blank" href="https://www.tiktok.com/tag/fantasyoutfit?refer=embed">#fantasyoutfit</a> <a title="fantasygown" target="_blank" href="https://www.tiktok.com/tag/fantasygown?refer=embed">#fantasygown</a> <a target="_blank" title="♬ original sound - Book Bound" href="https://www.tiktok.com/music/original-sound-7244642588332985134?refer=embed">♬ original sound &#8211; Book Bound</a> </section> </blockquote> 

<p class="has-text-align-none">Boosted by BookTok, the skyrocketing success of romantasy — a genre that mixes romance and fantasy — is changing what it means to engage with books. Fell in love with a faerie king on the page? It doesn’t have to be a private experience. With the help of TikTok’s book community and its own influencers, there’s a growing world of book-themed fantasy balls. Now, you can spend the night twirling with him on the dance floor.&nbsp;</p>

<p class="has-text-align-none">“There is a bit of weight that comes with being an established character that people love,” Harrison says. “It&#8217;s a chance for you to be part of that story that you’ve been lost in so many times. And come away with a picture.”</p>

<figure class="wp-block-embed is-type-rich is-provider-tiktok wp-block-embed-tiktok"><div class="wp-block-embed__wrapper">
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@zachharrison24/video/7332090375072632097" data-video-id="7332090375072632097" data-embed-from="oembed"> <section> <a target="_blank" title="@zachharrison24" href="https://www.tiktok.com/@zachharrison24?refer=embed">@zachharrison24</a> <p>Highlight from my time playing Cassian with @Gauntlets &#038; Gowns Events⚔️🏰  Had the best time, with the most wonderful community.  <a title="acotar" target="_blank" href="https://www.tiktok.com/tag/acotar?refer=embed">#acotar</a> <a title="nightcourt" target="_blank" href="https://www.tiktok.com/tag/nightcourt?refer=embed">#nightcourt</a> <a title="cassian" target="_blank" href="https://www.tiktok.com/tag/cassian?refer=embed">#cassian</a> <a title="cosplay" target="_blank" href="https://www.tiktok.com/tag/cosplay?refer=embed">#cosplay</a> <a title="velaris" target="_blank" href="https://www.tiktok.com/tag/velaris?refer=embed">#velaris</a> <a title="fae" target="_blank" href="https://www.tiktok.com/tag/fae?refer=embed">#fae</a> <a title="nightcourtball2024" target="_blank" href="https://www.tiktok.com/tag/nightcourtball2024?refer=embed">#nightcourtball2024</a> </p> <a target="_blank" title="♬ origineel geluid - Peakyclips._" href="https://www.tiktok.com/music/origineel-geluid-7022617466715114245?refer=embed">♬ origineel geluid &#8211; Peakyclips._</a> </section> </blockquote> 
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<p class="has-text-align-none">One of 2024’s bestselling authors, Maas has sold 38 million copies of the series worldwide, fueled in part by the rise of BookTok, which has <a href="https://www.theguardian.com/books/2025/feb/03/romantasy-and-booktok-driving-a-huge-rise-in-science-fiction-and-fantasy-sales">upended the publishing business</a>, propelling books like Maas’ (published in 2015) to the top of bestseller lists. Romantasy books are now <a href="https://www.wsj.com/podcasts/the-journal/readers-cant-get-enough-of-booktok-publishers-are-cashing-in/43d88c21-6255-4c6f-93ea-ad2b02e64bd0">a $471 million industry</a>. Their success has been boosted by “bookish” creators and influencers on TikTok, where the hashtag “romantasy” saw a 300 percent increase last year.&nbsp;</p>

<p class="has-text-align-none">Books like Maas’ <em>A Court of Thorns and Roses</em> and Rebecca Yarros’ <em>Fourth Wing</em> are raking in huge profits, not only for publishers. The Boston Red Sox recently announced the team is partnering with Yarros for a special <a href="https://www.mlb.com/redsox/tickets/promotions/themes/fourth-wing"><em>Fourth Wing</em>-themed</a> night at Fenway Park, complete with exclusive dragon-riding baseball swag and special editions of the novel. And beyond that, the genre has created a slew of microeconomies, including OnlyFans performers, UCLA romantasy writing courses, and reading retreats in the Catskills.&nbsp;</p>

<p class="has-text-align-none">But perhaps the most elaborate trend that’s developed over the last year is fantasy balls. Often held in dramatic locations (think San Francisco City Hall), attendees spend between $100 and $400 on tickets (not including thousands spent on costumes) for these unofficial fan events. Balls vary in length and style, but many last six hours or more and include all-night dancing, photo ops, and open bars. Performers, many of whom are well-known “bookish” content creators on social media, are paid to embody characters like the shapeshifting faerie King Tamlin or bat-winged shadowsinger Azriel from the <em>Court of Thorns and Roses </em>series, staying in character all night, performing choreographed routines, and mingling with guests. A VIP ticket may include a dance with your favorite character.</p>

<p class="has-text-align-none">Shaun Wada, a bookish content creator and performer who describes himself as “the dark-haired love interest from your fantasy novels,” thinks the surge in popularity of fantasy balls is related to the covid-19 pandemic and our desire for escapism.&nbsp;</p>

<p class="has-text-align-none">“All of us were cooped up for so long,” Wada says, “And we just wanted to have that human connection again, and have fun and not be tied down with the mundane.”</p>

<figure class="wp-block-embed is-type-rich is-provider-tiktok wp-block-embed-tiktok"><div class="wp-block-embed__wrapper">
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@shaunwada/video/7342358042324765983" data-video-id="7342358042324765983" data-embed-from="oembed"> <section> <a target="_blank" title="@shaunwada" href="https://www.tiktok.com/@shaunwada?refer=embed">@shaunwada</a> <p>every universe ✨<a title="booktok" target="_blank" href="https://www.tiktok.com/tag/booktok?refer=embed">#booktok</a> <a title="fantasy" target="_blank" href="https://www.tiktok.com/tag/fantasy?refer=embed">#fantasy</a> <a title="fantasybooktok" target="_blank" href="https://www.tiktok.com/tag/fantasybooktok?refer=embed">#fantasybooktok</a> <a title="fyp" target="_blank" href="https://www.tiktok.com/tag/fyp?refer=embed">#fyp</a> <a title="foryou" target="_blank" href="https://www.tiktok.com/tag/foryou?refer=embed">#foryou</a> <a title="viral" target="_blank" href="https://www.tiktok.com/tag/viral?refer=embed">#viral</a> <a title="nerd" target="_blank" href="https://www.tiktok.com/tag/nerd?refer=embed">#nerd</a> <a title="couplegoals" target="_blank" href="https://www.tiktok.com/tag/couplegoals?refer=embed">#couplegoals</a> <a title="cosplay" target="_blank" href="https://www.tiktok.com/tag/cosplay?refer=embed">#cosplay</a> <a title="romancebooks" target="_blank" href="https://www.tiktok.com/tag/romancebooks?refer=embed">#romancebooks</a> </p> <a target="_blank" title="♬ original sound - ShaunWada" href="https://www.tiktok.com/music/original-sound-7342358183354092319?refer=embed">♬ original sound &#8211; ShaunWada</a> </section> </blockquote> 
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<p class="has-text-align-none">Wada, who has appeared at several balls, says the scene has exploded in the last year. But it’s still more of a passion project than a viable career. Like most of these performers, Wada has a day job that supports him, and he says he’s personally invested $15,000 in costuming, including custom boots, for his roles.&nbsp;</p>

<p class="has-text-align-none">The industry is still working out its best practices, Wada says, with tight margins, variable pay for actors, and no corporate sponsorships. Some big bookish influencers get $5,000 to attend a single event, but Wada will take just $2,000 or less so he can support specific events or other performers like him that he likes. And there’s a feedback loop: balls create more social media content, which, in turn, boosts the profile of TikTok creators turned performers, leading to more balls and more opportunities to perform. And it’s not just about showing up and wearing a costume. For a recent ball, Wada spent months training to perform choreographed ballroom dances.</p>

<p class="has-text-align-none">Harrison, who had no idea what a “Cassian” was when an event booker initially reached out to him, has come to love the character and understand how much he means to fans. “There’s a slightly blurrier line between performer and performance in this space,” he says. “You want to make sure people are safe and taken care of.”</p>

<p class="has-text-align-none">James Jericho, a Nashville-based professional musician who makes bookish content and has performed at balls, also emphasized the need to create a safe space for majority-female attendees.&nbsp;</p>

<figure class="wp-block-embed is-type-rich is-provider-tiktok wp-block-embed-tiktok"><div class="wp-block-embed__wrapper">
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@darqdagr/video/7429498949901290798" data-video-id="7429498949901290798" data-embed-from="oembed"> <section> <a target="_blank" title="@darqdagr" href="https://www.tiktok.com/@darqdagr?refer=embed">@darqdagr</a> <p>What do you think, booktok? <a title="booktok" target="_blank" href="https://www.tiktok.com/tag/booktok?refer=embed">#booktok</a> <a title="fantasybooktok" target="_blank" href="https://www.tiktok.com/tag/fantasybooktok?refer=embed">#fantasybooktok</a> <a title="fantasyromance" target="_blank" href="https://www.tiktok.com/tag/fantasyromance?refer=embed">#fantasyromance</a> <a title="darkfantasy" target="_blank" href="https://www.tiktok.com/tag/darkfantasy?refer=embed">#darkfantasy</a> <a title="romantasy" target="_blank" href="https://www.tiktok.com/tag/romantasy?refer=embed">#romantasy</a> <a title="growl" target="_blank" href="https://www.tiktok.com/tag/growl?refer=embed">#growl</a></p> <a target="_blank" title="♬ original sound - DARQ DAGR" href="https://www.tiktok.com/music/original-sound-7429498890272197419?refer=embed">♬ original sound &#8211; DARQ DAGR</a> </section> </blockquote> 
</div></figure>

<p class="has-text-align-none">Talking about the <em>Court of Thorns and Roses</em> character Rhysand, Jericho argues that while at times he’s an “absolute monster,” to the main character Feyre, he’s “everything.” “To Feyre, he’s her mate,” Jericho says, and in the realm of fiction, he believes “it’s 100% harmless.” As a performer, Jericho aims to understand why readers love characters like Rhysand, or Xaden from <em>Fourth Wing</em>. “You essentially have to be attracted to these men too,” he says.</p>

<p class="has-text-align-none">Romance is the only genre largely written by women and queer people, for women and queer people. Part of the draw of romance, as a genre, is that it allows people to explore desire and sexual fantasy safely, even as the books have been dismissed as trashy or porny, says Netta Baker, an advanced instructor at Virginia Tech who studies romantasy and BookTok.</p>

<p class="has-text-align-none">“It must be subversive,” Baker says, “if people have been so eager to make sure we felt shamed for reading it for 50 years, right?”</p>

<p class="has-text-align-none">Baker also attributes the surge of popularity in romance to the current political climate. These faerie men may be six-foot-eight, have wings and claws or horns, and wield magical powers (they’ve been dubbed “Shadow Daddies”). But, in many of the books, they also represent a long-held fantasy: the devoted lover who might eviscerate his enemies but would never hurt his soulmate or violate her consent.</p>

<p class="has-text-align-none">For its part, TikTok has noted the potential of bookish content to drive real-life sales. The company announced last year that it’s expanding into the publishing industry, with its parent company, ByteDance, <a href="https://www.theguardian.com/books/2024/nov/22/tiktok-owner-bytedance-to-publish-print-books">launching its own imprint</a> focused on romance, contemporary fiction, young adult, and romantasy.&nbsp;</p>

<p class="has-text-align-none">Bookish content creators have propelled romantasy books to the top of bestseller lists. This has created demand for events like fantasy balls. The ball attendees and performers churn out their own videos, raising the profile of the bookish creators involved. And no one knows how far it could go, especially given that the threat of a TikTok ban still hangs over bookish creators’ heads. And although many of them maintain profiles on other platforms like Instagram, these performers know there’s no guarantee the romantasy ball trend will translate into a career.&nbsp;</p>

<p class="has-text-align-none">“I’m acutely aware that the ride can end at any time,” Harrison says. His goal, like many of the fans at these balls, is just to “enjoy the dance, while the music’s playing.”&nbsp;</p>

<p class="has-text-align-none"></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Decca Muldowney</name>
			</author>
			
			<title type="html"><![CDATA[The archnemeses of war rugs]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2022/6/27/23177797/afghan-war-rugs-drone-imagery-copyright-dispute" />
			<id>https://www.theverge.com/2022/6/27/23177797/afghan-war-rugs-drone-imagery-copyright-dispute</id>
			<updated>2022-06-27T10:00:00-04:00</updated>
			<published>2022-06-27T10:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Aaron Davies remembers being blown away by the colors. Instead of the muted tones and abstract motifs of traditional Persian carpets, the rug in front of him depicted a map of Afghanistan surrounded by guns and tanks, woven with fluorescent pink, green, and blue threads. Known as a &#8220;war rug,&#8221; the textile made by Afghan [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="Rug collector, dealer, and owner of WarRug.com, Kevin Sudeith in his New York City home." data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23440631/akrales_220428_5110_0224.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Rug collector, dealer, and owner of WarRug.com, Kevin Sudeith in his New York City home.	</figcaption>
</figure>
<p>Aaron Davies remembers being blown away by the colors. Instead of the muted tones and abstract motifs of traditional Persian carpets, the rug in front of him depicted a map of Afghanistan surrounded by guns and tanks, woven with fluorescent pink, green, and blue threads. Known as a &ldquo;war rug,&rdquo; the textile made by Afghan weavers had traveled all the way from Peshawar, Pakistan, to his home in the United Kingdom in a battered cardboard box.</p>

<p>&ldquo;I just thought they were amazingly interesting,&rdquo; says Davies, &ldquo;It&rsquo;s just such a bizarre concept to put on a rug.&rdquo;</p>

<p>Peshawar, near Pakistan&rsquo;s border with Afghanistan, is home to a large Afghan refugee community and is a center of the country&rsquo;s rug trade. Davies had purchased the rug online from a seller going by Imran Khan, who later told Davies that his store had been removed from eBay and he was having trouble moving his rugs. Would Davies be interested in buying some war rugs in bulk and selling them on? Taking a gamble, Davies put in an order for 30 rugs.</p>

<p>Three years later, Davies had become an accidental war rug dealer, a side job he does in addition to working full time as a carpenter on TV and movie sets. He runs Silver Tongue War Rugs And Exotic Supplies from his home in Surrey, England. Davies buys around 10 or 15 rugs a month, selling them for between $130 and $330 through listings on Etsy, eBay, Instagram, Facebook, and the company&rsquo;s website. Davies donates 5 percent of all sales to Afghan Aid.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23440638/akrales_220428_5110_0384.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="A tan rug showing guns." title="A tan rug showing guns." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by Amelia Holowaty Krales / The Verge" />
<p>The business was small but growing. Then, in April 2021, the problems started.&nbsp;</p>

<p>Davies started receiving notifications that some of his listings were being removed from sales platforms due to copyright complaints. That these Afghan rugs could be copyrighted seemed impossible to Davies, so over the next few months, he dutifully appealed each of the removals. Each time, he waited the 10 days necessary by law to see if a court order was filed, then re-listed his rugs in the online shops.&nbsp;</p>

<p>But each time, the listing would be reported and removed again.</p>

<p>Soon, more than 40 rugs had piled up in Davies&rsquo; house, and his Instagram account and Wix website had been taken offline because of the constant legal complaints.&nbsp;</p>

<p>By then, a pattern had emerged. All the rugs being reported showed images of drones. And one person was behind all the complaints: someone named Kevin Sudeith, based in Brooklyn, New York, who was claiming to own the copyright to a swath of Afghan rugs.&nbsp;</p>

<p>&ldquo;I was blown away that an American guy would have a copyright on an Afghan rug,&rdquo; Davies says.</p>

<p>These rugs were woven in Afghanistan and Pakistan. So how, Davies wondered, could someone in New York own the copyright to an indigenous art form?</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23440625/akrales_220428_5110_0039.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="The blue rug has a large red drone in the center, surrounded by a series of smaller drones in other colors." title="The blue rug has a large red drone in the center, surrounded by a series of smaller drones in other colors." data-has-syndication-rights="1" data-caption="&lt;em&gt;Sudeith holds a war rug depicting drones.&lt;/em&gt; | Photo by Amelia Holowaty Krales / The Verge" data-portal-copyright="Photo by Amelia Holowaty Krales / The Verge" />
<p>Carpet-weaving in central and western Asia stretches back at least two and a half millennia. The oldest known rug on earth was found frozen in ice in the grave of a Scythian prince in modern-day Siberia. It depicts griffins, deer, lotus flowers, and men on horseback and dates from around 400 BC.&nbsp;</p>

<p>Over the next millennia, trade brought these intricate rugs to the West, sparking a fascination that continues to this day. Medieval nobles in Europe used Turkish rugs as tablecloths. Islamic carpets appear so often in Renaissance paintings that Western art historians named the carpet styles after the artists who painted them. In the 19th century, American magnates like Hearst and Rockefeller, keen to emulate British aristocracy, amassed their own collections of Oriental rugs.&nbsp;</p>

<p>There has always been a complex interplay between Western buyers and the weavers and sellers in Western Asia. Afghan war rugs are a tiny part of the tapestry but one of its most enigmatic elements.</p>

<p>&ldquo;Do they come from the initiative of the weavers themselves, or of middlemen on the lookout for new markets?&rdquo; asked anthropologist Brian Spooner, writing about war rugs for an exhibition in 2011.</p>

<p>First appearing after the Soviet invasion of 1979, early war rugs depict Russian airplanes, tanks, and guns in geometric, repetitive patterns. Some show maps of Afghanistan with phrases spelled out in capitals like: &ldquo;DEATH TO RUSSIA&rdquo; and specific weapons labeled with their Afghan nicknames.&nbsp;</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23440633/akrales_220428_5110_0259.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="A red rug featuring an outer ring of grenades with tanks, helicopters, jets, and more on the interior." title="A red rug featuring an outer ring of grenades with tanks, helicopters, jets, and more on the interior." data-has-syndication-rights="1" data-caption="&lt;em&gt;A rug in Sudeith’s apartment depicts grenades, jets, and other tools of war.&lt;/em&gt; | Photo by Amelia Holowaty Krales / The Verge" data-portal-copyright="Photo by Amelia Holowaty Krales / The Verge" />
<p>Noor Khan, the owner of Noor and Sons, a rug shop in Berkeley, California, remembers seeing these early war rugs at markets on the border with Pakistan and Afghanistan in the 1990s.&nbsp;</p>

<p>Nomads would travel from Afghanistan to sell one or two rugs made by their family, often carrying them around the dusty market draped over their shoulders. These nomadic peoples have been weaving rugs for thousands of years, Khan says, depicting what they saw around them. When war came to Afghanistan, they wove new stories.</p>

<p>&ldquo;They started seeing helicopters flying over them,&rdquo; Khan says. &ldquo;They saw their children being bombed. And they would weave those as a description of their lifestyle. Not knowing these [rugs] are going to the Western part of the world. They were just weaving it as something to leave behind.&rdquo;</p>

<p>Khan was born in Afghanistan into the Ersari tribe, part of the Turkmens, an ethnic group renowned for rug-making. During the Soviet invasion, Khan fled Afghanistan with his seven siblings, settling in a large Afghan refugee community in Pakistan. There, his father built a rug business, which Khan joined as a young man. In the early days, he sold war rugs in his shop in Islamabad.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>By the time the war rugs reach the West, their origins are often surrounded by mystery</p></blockquote></figure>
<p>The main buyers were diplomats, journalists, and members of NGOs from the West. The rugs were often small enough to fit in a suitcase, made on portable looms. When rug sellers realized the combat designs were popular with Westerners, they commissioned weavers to make more, even providing designs on graph paper for the weavers to copy, says Khan.</p>

<p>While the first war rugs sprung from the imaginations of their creators, the situation in subsequent years has become more complicated. Rug-making in Afghanistan has traditionally been women&rsquo;s work, but in more desperate economic times, men &mdash; and even children &mdash; have had to work in the industry. In 1989, two Western travelers saw whole families involved in making war rugs in a refugee camp in Pakistan. A 2014 survey found that Afghan children as young as six were working in the wider carpet industry.</p>

<p>By the time the war rugs reach the West, their origins are often surrounded by mystery. When Canadian curator Max Allen wanted to put on an exhibit of Afghan war rugs in 2008, he had to buy most of them himself on eBay.&nbsp;</p>

<p>&ldquo;Here&rsquo;s a show where I can&rsquo;t tell you where the rugs are from. I can&rsquo;t tell you who made them. I can&rsquo;t tell you where, I can&rsquo;t tell you when and I can&rsquo;t tell you why,&rdquo; Allen told the <em>Toronto Star</em>.&nbsp;</p>

<p>As Afghanistan&rsquo;s people continued to weather decades of civil war and, later, American invasion, the images on the rugs changed. After 9/11, a rash of rugs appeared that showed two planes crashing into the Twin Towers, sometimes with a dove of peace copied from an American propaganda leaflet.</p>

<p>Some rugs of this period appear supportive of the American invasion (celebrating &ldquo;The Afghanitan Freinship With Amrica&rdquo;), while others are more critical. Khan suggests these more overtly political rugs likely reflect the opinions of the manufacturers rather than the weavers themselves, who might just be copying a design.&nbsp;</p>

<p>In more recent years, they&rsquo;ve shown the tanks, bombs, and guns of modern warfare.</p>

<p>Then, in 2014, a new kind of rug appeared, depicting the newest weapons of war: drones.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23440639/akrales_220428_5110_0429.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="A series of overlapping blue and red rugs depicting drones of different sizes in different patterns." title="A series of overlapping blue and red rugs depicting drones of different sizes in different patterns." data-has-syndication-rights="1" data-caption="&lt;em&gt;Sudeith spoke with media outlets about the appearance of drones on war rugs in late 2014.&lt;/em&gt; | Photo by Amelia Holowaty Krales / The Verge" data-portal-copyright="Photo by Amelia Holowaty Krales / The Verge" />
<p>Kevin Sudeith first saw a war rug in the house of an Italian collector in 1996. He described being awed by the piece, which had a traditional border but a field &ldquo;full of tanks and helicopters, grenades and rifle,&rdquo; in an interview with <em>The World</em>. Sudeith, an artist himself who makes rock carvings, was struck by the interplay of traditional design with modern imagery.</p>

<p>He began collecting rugs and then selling them, first at flea markets in New York City and then from his website, WarRug.com.&nbsp;</p>

<p>After 9/11, Sudeith feared his business would collapse. &lsquo;&rsquo;I don&rsquo;t think New Yorkers are ready for them yet,&rsquo;&rsquo; he told <em>The New York Times</em> in 2003.&nbsp;&nbsp;</p>

<p>Instead, there was a surge of interest. Within a few years, prices for the rugs had quadrupled, Sudieth told a journalist in 2019. Sudeith is currently listing rugs for sale between $300 and $12,000.</p>

<p>In the years since he began collecting, Sudeith has risen to prominence as an expert on war rugs, appearing in multiple stories in <em>The New York Times</em>, <em>Forbes</em>, and on NPR. He is quoted by curators in exhibition catalogs and in academic papers.</p>

<p>When drone imagery started to appear in late 2014, Sudeith spoke to numerous news outlets about the new motif. His last order of rugs contained three with &ldquo;depictions of American drones in a kind of geometric design,&rdquo; he told NPR early the next year. He told another outlet that he had never met the weavers of the rugs but hoped to one day.</p>

<p>&ldquo;I want to know what motivates them to combine their contemporary life with their ancient patterns and traditions,&rdquo; he told <em>The World</em>.</p>

<p>These pilotless weapons, first used in Afghanistan by the US military in 2001, had become ubiquitous as the war floundered on. By the time the US withdrew from Afghanistan last year, at least 4,000 Afghans had died in drone strikes, including an estimated 73 children.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23440634/akrales_220428_5110_0311.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Sudeith with large war rugs in his apartment. He pulls aside a red rug to point to out details on a blue rug beneath it." title="Sudeith with large war rugs in his apartment. He pulls aside a red rug to point to out details on a blue rug beneath it." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by Amelia Holowaty Krales / The Verge" />
<p>The appearance of drone rugs prompted a flurry of media attention, with articles appearing in <em>The Atlantic</em>, <em>The Guardian</em>, and <em>Fast Company</em>.</p>

<p>But now, Sudeith says these designs did not emerge naturally into the market: instead, he maintains that he was involved in designing them. Sudeith says he created the drone rug designs in collaboration with a group of weavers in 2014. He filed a copyright for five works, all featuring drones, in December 2018.</p>

<p>&ldquo;These drone rugs have been the most important and significant artworks I&rsquo;ve worked on,&rdquo; Sudeith says. &ldquo;They&rsquo;re WarRug.com designs. I made them. I copyrighted them. I own the copyrights. Full stop.&rdquo;</p>

<p>Sudeith says he had no idea the drone rugs would go viral. &ldquo;This artwork has really struck a chord with people around the world in a way that&rsquo;s really interesting, and I feel pleased to be part of the public discourse,&rdquo; he says. &ldquo;It was like a worldwide phenomenon, and it&rsquo;s my artwork. I just want to protect it.&rdquo;</p>

<p>This is why Sudeith says he&rsquo;s been filing takedowns so aggressively. Sudeith maintains that the drone rugs Davies listed for sale in 2021 violated his copyright. Davies&rsquo; dealer in Pakistan, Imran Khan, says Sudeith&rsquo;s infringement claims are what got his listings removed years ago, too.&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>In September 2021, he filed a lawsuit against Davies alleging repeated copyright infringement</p></blockquote></figure>
<p>After Davies continued to re-list his rugs &mdash; which, at one point, included a modified version of the drone design featuring big block letters spelling out &ldquo;FUCK KEVIN&rdquo; &mdash; Sudieth escalated the situation. In September 2021, he filed a lawsuit against Davies in federal court in New York, alleging repeated copyright infringement and suing Silvertongue for damages.</p>

<p>While Sudeith and Davies battle over distribution, the Afghan creators remain outside of the equation. Lack of education and poverty puts the original makers in a uniquely vulnerable situation when it comes to copyright, says Zamira Saidi, a Fulbright Scholar specializing in intellectual property law. Saidi was born and raised in Afghanistan. Basic education is needed, she says, so that more Afghans know that &ldquo;their ideas and works are protectable under the law.&rdquo;</p>

<p>There are a lot of gaps in Sudeith&rsquo;s lawsuit, Saidi says, including no information about any contract assigning intellectual property rights from his Afghan collaborators or even their names.&nbsp;</p>

<p>Whether the weavers were in Afghanistan or Pakistan, both countries require a written contract, signed by the work&rsquo;s creator, in order to transfer copyright. Sudeith did not file a contract as part of his lawsuit.</p>

<p>Sudeith also did not provide details of how the collaboration with the weavers worked. Copyright documents filed as part of the suit list WarRug, Inc. &mdash; Sudeith&rsquo;s company &mdash; as the &ldquo;author&rdquo; of the design but also say the rugs were part of a &ldquo;work for hire.&rdquo;</p>

<p>If the drone rugs were &ldquo;works for hire,&rdquo; it means they were originally authored with another creator, who then transferred their copyright to Sudeith, says Kenneth Kunkle, an attorney specializing in copyright cases.</p>

<p>In complex cases like these, Kunkle says, the important question is, &ldquo;is it an original work? Is something new and creative being created therefore granting copyright?&rdquo;</p>

<p>Whether or not Sudeith has a legal claim on the drone rugs, Saidi says there is something uncomfortable about watching two Westerners fighting over Afghan rugs as Afghans themselves are suffering.</p>

<p>&ldquo;Now those producers who actually weaved those rugs may be hiding somewhere,&rdquo; she says, &ldquo;And they have no idea that a case is going on over who has intellectual property over those rugs. And that makes it wrong, from my perspective.&rdquo;</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23440632/akrales_220428_5110_0253.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="A red rug depicting dark colored drones." title="A red rug depicting dark colored drones." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by Amelia Holowaty Krales / The Verge" />
<p>In 2015, after the media flurry around Sudeith&rsquo;s initial batch of drone rugs, a radio show called <em>The World</em> asked a contributor in Pakistan to find and interview weavers about the new drone imagery. Arzak Khan interviewed a dozen women weavers, aged between 20 and 80, living in a refugee camp near Quetta.</p>

<p>&ldquo;One of the older local weavers, now in her 80s, told me that the reason for weaving drones on carpets by women here is to show to the West that their brutal killing machines are always under our feet,&rdquo; Khan told<em> The World</em>.&nbsp;</p>

<p>Today, the war rug industry, like every other business in Afghanistan, is under threat. As the US withdrew and the Taliban amassed power, the country has faced economic collapse.&nbsp;</p>

<p>Meanwhile, Sudeith and Davies have come to an uneasy truce. In an email to Sudeith, Davies apologized for having possibly &ldquo;inflamed&rdquo; the situation and promised to stop buying and selling drone rugs.</p>

<p>&ldquo;We hope you can accept this and we will no longer be arch-nemeses in the War Rug world,&rdquo; Davies wrote.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“The life of an artist is no walk in the park.”</p></blockquote></figure>
<p>Sudeith did not respond. But three months later, in January 2022, he dropped his lawsuit against Davies, putting the dispute to rest &mdash; for now, at least. &ldquo;We can refile it at any time,&rdquo; Sudeith says.</p>

<p>His copyright filings over five styles of drone rug remain in place. And Sudeith says he will continue to enforce his ownership of the drone rugs.</p>

<p>&ldquo;The life of an artist is no walk in the park. And to protect what I&rsquo;ve made is fundamentally important to me, especially if it&rsquo;s successful,&rdquo; he says.</p>

<p>Noor Khan, who has sold rugs for thirty years, says that it&rsquo;s impossible to enforce copyright in the industry. And he doesn&rsquo;t think anyone should even try.&nbsp;</p>

<p>To fight over rugs, he says, is to miss the point.</p>

<p class="has-end-mark">&ldquo;These rugs have souls. These rugs have some stories. And they&rsquo;re beautiful to be around,&rdquo; he says. &ldquo;Why fight for a beautiful thing?&rdquo;</p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Decca Muldowney</name>
			</author>
			
			<title type="html"><![CDATA[As demand for bikes surged, Amazon got in the way]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/22618306/pacific-northwest-components-bike-company-quit-amazon-support-indie-shops" />
			<id>https://www.theverge.com/22618306/pacific-northwest-components-bike-company-quit-amazon-support-indie-shops</id>
			<updated>2021-08-23T09:00:00-04:00</updated>
			<published>2021-08-23T09:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Amazon" /><category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[After leaving his job in global business development at Amazon, Aaron Kerson used his knowledge of the platform&#8217;s sales algorithms to power up his new business. Pacific Northwest Components, launched in 2015 with his wife Emily, slowly became a success, selling handlebars, levers, and other mountain bike parts. But when the pandemic hit and a [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Illustration by Claudia Chinyere Akole" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/22781373/VRG_ILLO_4687_Amazon_Bikes.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>After leaving his job in global business development at Amazon, Aaron Kerson used his knowledge of the platform&rsquo;s sales algorithms to power up his new business. Pacific Northwest Components, launched in 2015 with his wife Emily, slowly became a success, selling handlebars, levers, and other mountain bike parts. But when the pandemic hit and a global shortage battered the bike industry, Kerson realized one company was causing a lot of problems: Amazon.&nbsp;</p>

<p>Now Kerson&rsquo;s company is part of a slew of businesses turning their backs on Amazon and removing their products from the platform&rsquo;s marketplace. In the last two years, brands like <a href="https://www.forbes.com/sites/forbesbusinesscouncil/2020/01/22/why-nike-cut-ties-with-amazon-and-what-it-means-for-other-retailers/?sh=184a5d5f64ff">Nike</a>, Ikea, and Birkenstock have pulled their merchandise, citing frustration with business practices, <a href="https://www.cnbc.com/2016/07/20/birkenstock-quits-amazon-in-us-after-counterfeit-surge.html">counterfeit products</a>, and lack of access to customer data.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>It would mean that 20-30 percent of PNW’s sales would disappear overnight</p></blockquote></figure>
<p>&ldquo;Is this worth it?&rdquo; Kerson kept asking himself as he decided how much of PNW&rsquo;s limited stock to list on Amazon.&nbsp;The responsibility of running a small business had been getting to him: &ldquo;The multitude of scariness just keeps getting bigger.&rdquo; But he had to change something.</p>

<p>In June, Kerson removed all of PNW Components&rsquo; products from Amazon. He wanted to <a href="https://www.pnwcomponents.com/blogs/news/pnw-components-pauses-business-on-amazon">reallocate the inventory</a> to independent bike shops in an effort to save an industry shell-shocked by the effects of the pandemic. It would mean that 20-30 percent of PNW&rsquo;s sales would disappear overnight. But there were upsides to leaving Amazon, too; PNW would regain direct control of customer service and returns, much of which was ceded to Amazon.</p>

<p>The COVID-19 pandemic affected supply chains everywhere. By the end of March 2020, there was a <a href="https://www.vox.com/recode/2020/5/29/21267958/bikes-supply-chain-bicycle-memorial-day-weekend">global shortage</a> of bikes and bike parts, while demand surged. Most bike manufacturing is based in Asia, and as the pandemic wore on, PNW parts that used to take 45 days to ship from Taiwan took up to 200 days to arrive. By the start of 2021, Kerson heard of bike shops on the brink of closing down due to such high demand and low inventory. Pulling his products from Amazon, he thought, could help those independent bike shops &mdash;&nbsp;and rid PNW of an ongoing frustration.</p>

<p>Amazon had been posing serious customer service problems for PNW.<strong> </strong>Shopping for bike parts is complex, Kerson says, because choosing the right item depends on specifics about the customer and their bike. Amazon offers no way to provide that kind of expertise, so the rate of returns is high.&nbsp;</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/22773485/pnwcomponentswebsite.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Part of the website shows the categories of gear they offer, including dropper posts, levers, and parts of gravel bikes." title="Part of the website shows the categories of gear they offer, including dropper posts, levers, and parts of gravel bikes." data-has-syndication-rights="1" data-caption="&lt;em&gt;Pacific Northwest Components moved its bike parts sales off Amazon and to independent bike stores.&lt;/em&gt;" data-portal-copyright="" />
<p>Return fraud was a constant issue for PNW, too. Kerson says he had hundreds of fake items returned to him via Amazon. He&rsquo;s opened boxes containing steel pipes, a Mr. Coffee coffeemaker, a high-end faucet, and once, a child&rsquo;s Superman costume.</p>

<p>Another headache was maintaining participation in Seller Fulfilled Prime, an Amazon program where sellers ship products directly on a speedy timeline, rather than using Amazon&rsquo;s warehouses. The pace was unsustainable.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“The only reason they were on Amazon was because they had to be”</p></blockquote></figure>
<p>&ldquo;You need to ship out products the same day. You have to do that at a 99 percent success rate. You can&rsquo;t have too many returns,&rdquo; says Andrew Marshall, who handles PNW&rsquo;s operations and finance. PNW ended up selling some products where more than half the sale price went to shipping, even before Amazon had taken its commission.</p>

<p>&ldquo;For anyone who is a small or medium-sized business, it&rsquo;s physically impossible, or unprofitable, to be doing all-week nationwide delivery,&rsquo; says Juozas Kaziuk&#279;nas, founder of e-commerce research firm Marketplace Pulse. &ldquo;Amazon has effectively killed Seller-Fulfilled Prime.&rdquo;</p>

<p>The alternative is to use Amazon&rsquo;s in-house service, Fulfilled By Amazon. But that requires small businesses to cede control, selling wholesale to the company or using Amazon&rsquo;s fulfillment centers and delivery systems.&nbsp;</p>

<p>PNW wasn&rsquo;t the only business growing tired of Amazon.<strong> </strong>Kerson and his team asked buyers at every retailer who stocks PNW parts to remove them from their Amazon stores too, so that everyone involved could maximize their profits and not undercut each other.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Other sellers have run into similar frustrations with Amazon</p></blockquote></figure>
<p>&ldquo;We set up these calls and we were not expecting them to go very well,&rdquo; says Marshall, &ldquo;As soon as we started talking about it the buyers were really excited.&rdquo;</p>

<p>Turns out, Amazon wasn&rsquo;t working for these bigger bike retailers either. &ldquo;The only reason they were on Amazon was because they had to be, to compete to sell that product,&rdquo; says Marshall, &ldquo;They were also losing money on low-dollar items, but they were taking the hit just to get a chance to connect with that customer.&rdquo; Some sellers were putting slips of paper in with low-value items, asking customers to buy directly from the store next time.</p>

<p>Unlike struggling bike shops, Amazon&rsquo;s profits skyrocketed during the pandemic. The company&rsquo;s annual revenue <a href="https://ir.aboutamazon.com/news-release/news-release-details/2021/Amazon.com-Announces-Fourth-Quarter-Results/default.aspx">hit $386 billion in 2020</a>, up 38 percent from the previous year.</p>

<p>These problems aren&rsquo;t unique to the bike industry. Kerson is part of a growing movement of small-scale sellers frustrated with Amazon.&nbsp;</p>

<p>Sarah Ford, a former US Marine, pulled her Texas-based luxury boot brand, Ranch Road Boots, off Amazon in 2019. &ldquo;I looked at Amazon as the world&rsquo;s biggest mall. And I just wanted to get my boots on as many people&rsquo;s feet as possible,&rdquo; she said.&nbsp;</p>

<p>Ford quickly faced challenges after starting on Amazon in 2016. She had underestimated the additional costs of succeeding on the platform, like buying paid advertising to ensure customers found her products. This was on top of the commission Amazon took on every sale.&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“I have zero regrets”</p></blockquote></figure>
<p>Amazon accounted for 50 percent of Ford&rsquo;s sales when she pulled her boots from the platform.</p>

<p>&ldquo;It took a couple of years to get that revenue back on our side. But I have zero regrets,&rdquo; Ford said.</p>

<p>Kerson and Marshall hope PNW will be in a similar position soon. However, as Marshall points out, PNW could only make the decision to leave Amazon because they&rsquo;d grown their business there in the first place. For small businesses just starting out, ignoring the platform might not be an option.&nbsp;</p>

<p>&ldquo;A lot of the smaller brands are really forced into using Amazon,&rdquo; says Marshall. &ldquo;If they want to grow their brand, there&rsquo;s really not any alternative.&rdquo;</p>

<p>Since they left Amazon, PNW&rsquo;s returns have already dropped, Kerson says, and sales from their website have increased. They&rsquo;re selling fewer low-dollar items, but they&rsquo;re optimistic they will regain lost revenue. More bike shops have asked to stock their items.&nbsp;</p>

<p class="has-end-mark">Kerson doesn&rsquo;t shop on Amazon himself anymore. But from the windows of his house in Seattle, he can see their delivery vans coming and going, all day long.</p>

<p><em><strong>Correction August 23rd, 3PM ET: </strong>Pacific Northwest Components was started in 2015, not 2017 as initially stated. 2017 is when Kerson began working on PNW full time.</em></p>
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