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	<title type="text">Elana Fishman | The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2017-12-20T17:39:12+00:00</updated>

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				<name>Elana Fishman</name>
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			<title type="html"><![CDATA[Taylor Swift’s new app stole my emoji idea and hours of my life]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/12/20/16799924/taylor-swift-app-review-the-swift-life" />
			<id>https://www.theverge.com/2017/12/20/16799924/taylor-swift-app-review-the-swift-life</id>
			<updated>2017-12-20T12:39:12-05:00</updated>
			<published>2017-12-20T12:39:12-05:00</published>
			<category scheme="https://www.theverge.com" term="Culture" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Music" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[The Swift Life, Taylor Swift&#8217;s new social networking app, is founded entirely on two simple ideas. The first is that her fans go balls-to-the-wall bonkers whenever Taylor &#8220;notices&#8221; them on social media by blessing them with a like, share, or comment. As a hardcore devotee who has virtually interacted with the pop star a grand [&#8230;]]]></summary>
			
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<p><a href="https://itunes.apple.com/nz/app/the-swift-life/id1205727849?mt=8">The Swift Life,</a> Taylor Swift&rsquo;s new social networking app, is founded entirely on two simple ideas. The first is that her fans go balls-to-the-wall bonkers whenever Taylor &ldquo;notices&rdquo; them on social media by blessing them with a like, share, or comment. As a hardcore devotee who has virtually interacted with the pop star a grand total of three times over the course of a decade, I can confirm this obsession as fact; a few years ago, when she retweeted my praise for Ryan Adams&rsquo; full-album cover of <em>1989</em>, <a href="https://www.instagram.com/p/BXOo8ndA-_d/?hl=en&amp;taken-by=elanafishman">I had the moment immortalized in needlepoint</a>.</p>

<p>Which brings me to the second idea: Taylor&rsquo;s diehard fans are, as her <a href="https://genius.com/Taylor-swift-blank-space-lyrics">&ldquo;long list of ex-lovers&rdquo;</a> would all call <em>her</em>, insane &mdash;&nbsp;they <a href="https://www.theverge.com/tldr/2017/10/17/16488476/taylor-swift-scarf-mystery-jake-gyllenhaal-all-too-well">obsessively pick apart and parse her words</a>, and they&rsquo;ll do absolutely anything to get onto their idol&rsquo;s radar. Why else would we download yet <em>another</em> social app? Because Taylor told us to, of course.</p>

<p>And because for the past year, Swift fans haven&rsquo;t heard nearly enough from Taylor on social media &mdash;&nbsp;<a href="https://www.nytimes.com/2017/11/08/arts/music/taylor-swift-reputation-swifties-tumblr.html">save for on Tumblr</a>, a largely fan-driven platform where she can reblog fan art and comment on lyrical theories and inside jokes without inciting the wrath she <a href="https://twitter.com/xnulz/status/928857792982781952">often</a> <a href="https://www.buzzfeed.com/juliegerstein/taylor-swift-says-2017-was-the-best-year-ever-and-twitter">encounters</a> <a href="https://twitter.com/karyewest/status/901057314366599169?lang=en">on other</a> <a href="https://www.buzzfeed.com/juliegerstein/people-are-going-in-on-taylor-swifts-womens-march-tweet">social sites</a>. To a lesser degree, she&rsquo;s active on <a href="https://www.instagram.com/taylorswift/?hl=en">Instagram</a>; in the weeks leading up to the release of her latest album, <em>Reputation</em>, Taylor occasionally commented on fans&rsquo; Halloween costumes and popped into their livestreams.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/9904547/the_swift_life_2.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="The Swift Life" title="The Swift Life" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo: Glu" />
<p>Basically, The Swift Life combines everything Taylor likes about those two platforms (the fans, the memes, the emoji) and gets rid of everything she doesn&rsquo;t. (Drama, which <a href="https://genius.com/Taylor-swift-end-game-lyrics">she <em>swears</em> she doesn&rsquo;t love, it just loves her</a>.)&nbsp;Then it throws in a whole bunch of cartoon cats for good measure. She launched the app in the US on her birthday, December 13th,&nbsp;and it&rsquo;s currently available for iPhone and iPad; Google Play is coming &ldquo;soon.&rdquo; (Sorry, Android users, but considering <a href="https://www.theverge.com/2016/4/1/11344990/taylor-swift-apple-music-ad-treadmill-drake-video">Taylor once voluntarily face-planted on a treadmill for Apple</a>, you probably should&rsquo;ve seen that one coming.)</p>

<p>As part of the target demographic for this app, as someone who&rsquo;s spent most of the past week entirely ignoring My Actual Life in favor of living The Swift Life, I can share that the app is moderately to majorly addicting for serious Taylor fans. It is not, however, for casual listeners. Honestly, it&rsquo;s probably not meant for you unless at some point in your life, you&rsquo;ve opened Instagram and thought, &ldquo;You know what&rsquo;d be cool? If literally every photo in my feed was of Taylor Swift.&rdquo;</p>

<p>TSL is the latest launch from Glu, the company responsible for <em>Kim Kardashian: Hollywood</em> and <em>Katy Perry Pop</em>. (Ironically, those two stars are TSwift&rsquo;s alleged nemeses. But to be fair, I&rsquo;d happily work with my enemy&rsquo;s business partner too, if it meant I might make <a href="http://variety.com/2014/digital/news/kim-kardashian-game-mints-glu-mobile-43-million-in-three-months-1201352883/">$40 million in three months flat</a>.) Unlike both those apps, though, TSL isn&rsquo;t a game &mdash; not exactly. It&rsquo;s more of a photo-sharing social community that just happens to feature ranks to climb and virtual currency to gather &mdash;&nbsp;all with the ultimate goal of getting noticed by the actual, real-life Taylor Swift, who occasionally interacts with fans through the app.</p>

<p>Taylor Swift is a kind of super-user on the site: anything she double-taps gets a heart-shaped &ldquo;Taylor Like&rdquo; sticker and a spot on Taylor&rsquo;s own Swift Life photo feed. But those stickers aren&rsquo;t easy to come by. On the day I downloaded the app, around 2,500 fans had already reviewed it, suggesting a broad user base was already in place, but there were around 16 &ldquo;Taylor Likes&rdquo; total. It wasn&rsquo;t a particularly promising ratio. A week later, there are closer to 8,000 reviews&hellip; and about 20 total likes from Taylor. (Note that I&rsquo;m not including reshares here, since it&rsquo;s unclear whether those come from Taylor, her management team Taylor Nation, or the app&rsquo;s own staff. &ldquo;Taylor Nation Like&rdquo; and &ldquo;The Swift Life Like&rdquo; stickers also exist.)</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/9904577/the_swift_life_3.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="The Swift Life" title="The Swift Life" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo: Glu" />
<p>One way to increase the chance of Taylor seeing your post is to have other users leave you &ldquo;SwiftSends,&rdquo; tiny paper airplane emojis identical to the pendants she and Harry Styles wore when they dated. The catch is that the app allots users precious few of these in the first place, and it takes <em>for-freaking-ever</em> to earn more. So you really have to make your posts stand out in order to get SwiftSends from the rest of the community. Illustrations, collages, and moving personal stories seem to amass these fastest.</p>

<p>Unfortunately, I possess the painting skills of your average 5-year-old, so I decided to share a photo of myself on the &ldquo;Look What You Made Me Do&rdquo; throne from last month&rsquo;s <em>Reputation</em> pop-up shop instead. This got more likes on TSL than it did on my Instagram feed &mdash;&nbsp;but sadly, only two SwiftSends. <em>Two!</em> So much for Taylor ever seeing it. The second photo I shared, of my &ldquo;Look What You Made Me Do&rdquo; Halloween costume (for which I braved the terrifying Times Square Toys R Us flagship in order to find a stuffed snake), failed to earn a single SwiftSend. And when I tried to shout out <em>The Verge</em>&rsquo;s sister site <a href="https://www.racked.com/">Racked</a> to a nice commenter who asked where I worked (I&rsquo;d introduced myself as &ldquo;a writer/editor from NYC&rdquo;), I received a warning message a few hours later &mdash;&nbsp;probably because the app thought I was dropping spam links.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/9904605/the_swift_life_4.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="The Swift Life" title="The Swift Life" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo: Glu" />
<p>Confused, I paused on posting content and set off to collect Taymoji instead. Quick aside here: Back in June 2016, <a href="https://www.racked.com/2016/6/23/12014042/celebrity-emoji">I wrote a piece for Racked</a> wondering why Taylor didn&rsquo;t have her own custom emoji set yet, &agrave; la Justin Bieber&rsquo;s <a href="https://itunes.apple.com/us/app/justmoji/id1082958340?mt=8">Justmoji</a> and Amber Rose&rsquo;s <a href="https://itunes.apple.com/us/app/muvamoji-by-amber-rose/id1087839782?mt=8">MuvaMoji</a>. I even enlisted Curbed&rsquo;s Michelle Goldchain to design <a href="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6696981/taymoji.jpg">a few examples of potential &ldquo;Taymoji.&rdquo;</a> Because of this, I&rsquo;m going to choose to believe that Taylor reads Racked and that I play a crucial role in all her business-decision-making processes. And also that maybe I deserve upgraded seats at next summer&rsquo;s <em>Reputation</em> tour or something.</p>

<p>How many Taylor Swift-themed emoji could possibly exist in this, the year of our Lord 2017? Hundreds, and here&rsquo;s why: 29 of Taylor&rsquo;s hit singles each have an entire eight-piece Taymoji &ldquo;pack&rdquo; associated with them. Each of the tiny cartoons is inspired by a Taylor lyric or music video moment &mdash; so in the &ldquo;Blank Space&rdquo; pack, for instance, you&rsquo;ll find a tiny Taylor on horseback and a bleeding, heart-shaped cake. (Sadly, she didn&rsquo;t turn her mascara-streaked sob-face into a Taymoji, <a href="https://www.racked.com/2016/6/23/12014042/celebrity-emoji">as Michelle and I suggested last year</a>). The &ldquo;Shake It Off&rdquo; pack, meanwhile, features a little boombox and a tutu-clad Taylor busting some dorky moves. (The latter could&rsquo;ve easily been inspired by the <a href="https://www.racked.com/2016/6/23/12014042/celebrity-emoji">Taymoji we designed of Taylor dancing awkwardly at the ACM Awards</a>. Again,<em> just sayin&rsquo;!</em>)</p>

<p>Anyway, one way to get Taymoji is by liking other users&rsquo; photos; each time you double-tap, you&rsquo;re rewarded with a silver, bouncing music note. Sounds stupid, but it&rsquo;s a surprisingly effective Pavlovian strategy, and I actually got grumpy when I liked some regular photos on Instagram and nothing happened. (If I&rsquo;m gonna like all those <em>literally identical</em> photos of your new baby, I deserve something in return!)</p>

<p>Collect enough music notes, and you&rsquo;ll &ldquo;unlock&rdquo; new Taymoji, which you can keep, or post on other people&rsquo;s photos. At first, I was tempted to hoard all the Taymoji I&rsquo;d earned for myself, because they&rsquo;re cute, and I am selfish. But I quickly learned that only by giving away my Taymoji would I earn more followers and likes of my own. Clearly, Taylor has read Marcus Pfister&rsquo;s <a href="https://www.amazon.com/Rainbow-Fish-Marcus-Pfister/dp/1558580093/"><em>The Rainbow Fish</em></a>, the award-winning children&rsquo;s book about the importance of sharing!</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/9904651/taymoji.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="The Swift Life" title="The Swift Life" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo: Glu" />
<p>Collecting Taymoji and interacting with other fans and their content presumably helps you level up, although the exact rules for advancement in the app are murky. When you first download TSL, you start out as a Rookie, but you can ascend through four ranks: Fan, Super Fan, Swiftie, and Super Swiftie. (Slightly annoying, since if you download and use an app devoted solely to Taylor Swift, you are, by definition, <em>already</em> a Super Swiftie.)</p>

<p>At first, it&rsquo;s easy to climb the ranks; by my second day using the app, I&rsquo;d already graduated to Fan status. But my momentum soon slowed. Several days and hundreds of likes later, I haven&rsquo;t made much additional progress &mdash;&nbsp;and a <a href="https://www.reddit.com/r/TaylorSwift/comments/7jjdw7/the_swift_life_guide/">couple of</a> <a href="https://www.reddit.com/r/TaylorSwift/comments/77ja12/guide_to_the_swift_life/">well-meaning Reddit guides</a> attempting to break down the app&rsquo;s surprisingly complicated economy left me even more confused. (Apparently there are also <em>stars</em> involved?! From the conversations going on around this app, it&rsquo;s clear I&rsquo;m not the only one struggling to parse how all the different in-game currencies interact.)</p>

<p>And here&rsquo;s where TSL&rsquo;s free-to-download, pay-to-advance setup comes into play; fans can buy bundles of guitar picks &mdash; the app&rsquo;s most valuable form of currency &mdash; to help them level up faster. Having read plenty of horror stories about <em>Kim Kardashian: Hollywood</em> users who <a href="http://www.insideedition.com/entertainment/8716-kim-kardashian-furor-as-kids-spend-big-bucks-on-her-app">accidentally spent hundreds of dollars on the game</a>, I obsessively checked my credit card balance while using The Swift Life, in periodic fits of financial paranoia. (Because honestly, between merch, music downloads, and <em>Reputation</em> tour tickets, this woman&rsquo;s already claimed enough of my coins in 2017.) Luckily, no surprise $100 charges yet!</p>

<p>Those who prefer to earn picks without draining their wallets can watch short video ads for 10 picks per view, but you&rsquo;re only allowed to do this five times in a 24-hour period. (Sad news for those of us who <a href="https://jezebel.com/taylor-swifts-ticketmaster-program-is-a-complex-new-way-1798424061">watched Taylor eat cookie dough hundreds of times</a> for a better shot at tour tickets.) The only other way to get them is by leveling up &mdash;&nbsp;which, again, takes a long-ass time, and it&rsquo;s not entirely clear how it happens. Guess I&rsquo;ll just keep liking and leaving Taymoji on my favorite posts &mdash;&nbsp;mostly watercolors, <em>Star Wars</em> mashups, and anything defending net neutrality &mdash;&nbsp;in the hopes of climbing the ranks the good old-fashioned free way.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/9904695/the_swift_life_5.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="The Swift Life" title="The Swift Life" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo: Glu" />
<p>Besides seemingly being the sole way to level up, there&rsquo;s another reason those guitar picks are so important. They&rsquo;re the only way you can do the <em>absolute best thing</em> in this entire app: Buy cats. Specifically, tiny animated versions of <a href="http://taylorswift.wikia.com/wiki/Meredith">Dr. Meredith Grey</a> and <a href="http://taylorswift.wikia.com/wiki/Olivia_Benson">Detective Olivia Benson</a>, Taylor&rsquo;s own Scottish Folds. The cats make occasional cameos as you click around the app, but if you purchase them, they&rsquo;ll permanently purr, nap, and pad around on your profile page. They also apparently help you get more Taymoji &mdash;&nbsp;but honestly, I just want them because they&rsquo;re freaking cute.&nbsp;<em>So</em> cute, in fact, that the first time they surprise-crawled across my phone screen, I emitted a strange guttural noise loud enough to wake my sleeping boyfriend. (It was 1 a.m. Since I downloaded TSL, my bedtime has drifted later every night.) But honestly, who in her Neopet-loving mind could resist these things?<em> </em></p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/9904725/the_swift_life_6.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="The Swift Life" title="The Swift Life" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo: Glu" />
<p>I get that it&rsquo;s dumb. I also get that I could cough up $22 and buy Meredith and Olivia right this minute, and be done with it. But for now, the goal of adopting these animated furballs without having to fork over any cash is keeping me invested enough in TSL to keep playing.</p>

<p>And that&rsquo;s the thing: Confusing as the app&rsquo;s rules are, fans will probably be drawn to The Swift Life for different reasons. Some Swifties will appreciate that it&rsquo;s a safe space to geek out over their favorite pop star and meet like-minded fans. Others will probably treat it like Pok&eacute;mon Go with a TSwift twist, leveling up and amassing new Taymoji as quickly as they can. And still others will prioritize the goal of interacting with Taylor herself.</p>

<p>As a fan who falls squarely into that third category, I&rsquo;ll probably keep popping into The Swift Life a few times a week to share content, like a few posts, and check in on Taylor&rsquo;s own feed. Sure, I&rsquo;ve probably got a better chance at winning the lottery than getting a like or reshare from the star &mdash; but my odds on TSL <em>have</em> to be better than on Twitter or Instagram, since Taylor now basically only uses those platforms for promotional purposes.</p>

<p>Plus, I still want those cats.</p>
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			<author>
				<name>Adi Robertson</name>
			</author>
			
			<author>
				<name>Tasha Robinson</name>
			</author>
			
			<author>
				<name>Elana Fishman</name>
			</author>
			
			<title type="html"><![CDATA[Question Club: What’s wrong with The Circle?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/5/2/15509198/the-circle-tom-hanks-emma-watson-eggers-movie-roundtable" />
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			<updated>2017-05-02T14:05:52-04:00</updated>
			<published>2017-05-02T14:05:52-04:00</published>
			<category scheme="https://www.theverge.com" term="Culture" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Film" />
							<summary type="html"><![CDATA[Hi, everybody! Welcome to The Circle Question Club, where secrets are lies and knowing is good but knowing everything is better! The Circle &#8212; a thriller about a Google-like tech company with a sinister agenda, starring Tom Hanks and Emma Watson &#8212; has gotten largely bad reviews from critics, including our own Tasha Robinson. Still, [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Image: STX Entertainment" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8423981/WatsonTheCircle.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Hi, everybody! Welcome to<em> The Circle</em> Question Club, where secrets are lies and knowing is good but knowing everything is better! <em>The Circle</em> &mdash; a thriller about a Google-like tech company with a sinister agenda, starring Tom Hanks and Emma Watson &mdash; has gotten largely bad reviews from critics, including <a href="http://www.theverge.com/2017/4/28/15464118/the-circle-movie-review-emma-watson-tom-hanks-patton-oswalt">our own Tasha Robinson</a>. Still, there&rsquo;s a lot to say about the film&rsquo;s portrayal of the tech industry and how it handles <a href="https://www.theverge.com/2013/12/20/5221046/the-verge-book-club-podcast-the-circle-by-dave-eggers">its source material</a>, Dave Eggers&rsquo; 2013 novel of the same name. Given the prominent role of wearable tech, we&rsquo;ve also invited <em>Racked</em> entertainment editor Elana Fishman to our roundtable.</p>

<p>Why are there no internet trolls in the future? Does <em>The Circle&rsquo;s</em> pervasive wearable surveillance technology make sense? What was going on with the ending? Zing me some smiles, folks.</p>

<p><strong>Warning: Heavy spoilers for <em>The Circle</em> &mdash; book and movie &mdash; ahead.</strong></p>
<div class="youtube-embed"><iframe title="The Circle | Official Trailer | Own it Now on Digital HD, Blu-ray™ &amp; DVD" src="https://www.youtube.com/embed/QUlr8Am4zQ0?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div><h2 class="wp-block-heading" id="6zolwu"><strong>First of all, let’s answer one really simple question: would you tell someone to watch <em>The Circle</em>?</strong></h2>
<p><strong>Adi Robertson</strong>:<strong> </strong>This was not an objectively good movie, but <em>The Circle</em> tapped into my guilty love of absurd, simplistic dystopias. I read the book a few years back and found Eggers&rsquo; prose (and a few other elements) insufferable, but I could listen to Tom Hanks give avuncular villain speeches all day. It&rsquo;s like somebody made <em>Divergent</em> in the world of <em>Silicon Valley</em>, and instead of only getting one personality trait, you get to pick between being a social media cultist or a hipster Luddite. Besides, enjoying <em>The Circle</em> as trashy fun almost seems like a sicker burn than panning it.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Having a Galaxy Note 7 explode in your pocket is significantly more fun than ‘<em>The Circle’</em></p></blockquote></figure>
<p><strong>Tasha Robinson</strong>:<strong> </strong>I think my review of the film isn&rsquo;t &ldquo;telling people to watch <em>The Circle</em>&rdquo; so much as &ldquo;warning people that having a Samsung Galaxy Note 7 explode in their back pocket is significantly more fun than <em>The Circle</em>.&rdquo; Guilty pleasures are hard to recommend, because everyone&rsquo;s tolerances are different. But it&rsquo;s easy to warn people away from a poorly thought-through, halfhearted mess of a film.</p>

<p><strong>Elana Fishman</strong>: I&rsquo;m with Adi on this one: I fully acknowledge the fact that <em>The Circle</em> is not a good movie, but I enjoyed watching it in the same way I enjoyed watching, say, <em>Passengers</em> or <em>The Island</em>. I thought the movie <em>looked</em> great, and that Emma Watson and Tom Hanks both gave decently strong performances. Particularly for fans of the book, like myself, I&rsquo;d say sure, go ahead and watch it &mdash;&nbsp;but preferably at home or on an airplane.</p>
<h2 class="wp-block-heading" id="kpJPw0"><strong>Does the movie’s commentary on social media and privacy ring true?</strong></h2>
<p><strong>Adi</strong>: There&#8217;s one very funny scene satirizing the modern &#8220;you&#8217;ve got to spend your entire life here, but it&#8217;s fun!&#8221; workplace mindset. But <em>The Circle&#8217;s</em> implicit reduction of humanity to sinister techies, credulous progressive sheeple, and off-the-grid objectors seems so insufficient. At the very least, a movie about privacy needs to acknowledge things like doxxing and the anti-government surveillance movement in Silicon Valley, if only to dismiss them.</p>

<p>You could argue that <em>The Circle</em> is carefully addressing one sliver of web and startup culture. But that&#8217;s the problem with simplistic, overreaching dystopias. <em>The Circle </em>blocks out everything except gamified social media oversharing, then says people have been consumed by gamified social media oversharing. It&#8217;s like writing a scathing rebuke of how Americans live on alcohol, because you went to a restaurant and only read the wine menu.</p>

<p><strong>Elana</strong>:<strong> </strong>Adi, that scene where Mae gets called out for her lack of participation in &ldquo;totally optional&rdquo; extracurriculars was great. And I&rsquo;ll say this much: as someone who loves social media and uses Facebook Live often (albeit in a professional capacity only), certain parts of <em>The Circle</em> hit eerily close to home. Particularly those about work / life balance and the struggle to excel at your job while also creating engaging #content at every opportunity. Also, the viewer comments that popped up as Mae went about her day were hilarious.</p>

<p>But because the movie is such a stripped-down version of Eggers&rsquo; book &mdash; and is clearly trying to be <em>Black Mirror</em> with mass-audience appeal &mdash; everything it tries to say about surveillance and accountability comes off as cartoonish. Don&rsquo;t even get me started on that SoulSearch sequence toward the end.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8423995/TomHanksCircle.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: STX Entertainment" /><h2 class="wp-block-heading" id="1p1278"><strong>What did you think of the performances?</strong></h2>
<p><strong>Tasha</strong>:<strong> </strong>Am I the only one who thought Emma Watson was a near-complete blank here? I can&rsquo;t decide whether that&rsquo;s deliberate, since the story (in both book and film) requires her to be impressionable, biddable, and easily manipulated to the point where she barely has a personality. But deliberate or not, it&rsquo;s so tedious. This is theoretically a movie about the subversion of democracy, the eradication of personal privacy, and a quiet global takeover. But Watson&rsquo;s tiny, indrawn performance is more like &ldquo;shy 20-something can&rsquo;t decide whether she really feels Instagram-worthy today.&rdquo;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Can we all agree that Mercer is the worst?</p></blockquote></figure>
<p><strong>Adi</strong>:<strong> </strong>She was, but I preferred her blankness to the book&rsquo;s smug &ldquo;I&rsquo;m portraying a vapid millennial lady!&rdquo; tone, since very little of what she does makes sense in either iteration. As I touched on above, though, Tom Hanks&rsquo; performance is the best thing the movie has going for it. I&rsquo;m not sure anybody could sell &ldquo;secrets are lies&rdquo; as a friendly startup slogan, but he has enough charisma that I could buy him <a href="http://mashable.com/2017/04/18/mark-zuckerberg-dad-jokes/">telling dad jokes</a> while <a href="http://www.theverge.com/2017/4/20/15375694/facebook-augmented-reality-dystopian-future-f8-2017">announcing our impending totalitarian nightmare world</a>.</p>

<p><strong>Elana</strong>: Most of my issues with <em>The Circle</em> stem from the movie&rsquo;s narrative, not the cast. I think that Emma gave a fine performance considering the material she was given &mdash; and yes, her blankness actually worked to her advantage here, making her believable as a corporate pushover. I definitely found her character less insufferable in the movie than I did in the book (although granted, a lot changed for this adaptation). And I have a hard time believing anyone could&rsquo;ve made Eamon Bailey more convincing than Tom Hanks. I couldn&rsquo;t stand Ellar Coltrane as Mercer, although that might be because he had to say stuff like &ldquo;We used to go on adventures and have fun and see things, and you were brave and exciting.&rdquo;</p>

<p><strong>Adi</strong>:<strong> </strong>Mercer is the worst. In a smarter, more cutting satire he would be the intentionally awful inverse of the Circle, because he just comes off as shallow and self-righteous. Unfortunately, this was not that film.</p>
<h2 class="wp-block-heading" id="S5yksC"><strong>Did you find the movie’s wearable technology realistic? Cool? Completely antiquated already?</strong></h2>
<p><strong>Elana</strong>: Going into the movie, I was really excited to see how the wearable SeeChange cameras would look. In the book, everyone wears them around their necks, like lanyards, which already feels sort of dumb and dated in the age of Snapchat Spectacles. I liked how the cameras were worn like brooches in the movie, and the fact that they were super low-profile, like sleek little silver rivets. Way more stylish than your standard GoPro. I do have a tough time believing that those tiny cameras could capture the sweeping panoramic footage the movie wants us to believe they can, though. And don&rsquo;t they need to be charged at some point?</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>I’d rather just wear an Apple Watch</p></blockquote></figure>
<p>I was less impressed by the look of those silver health-tracker bracelets every Circler gets when they join the company: that technology already exists, and it&rsquo;s a whole lot sleeker and chicer than the bracelets in the movie, which to me just looked like last-generation Fitbits. I guess a lot of the appeal lies in the fact that they&rsquo;re free for all employees of the Circle, but I&rsquo;d rather just wear an Apple Watch.</p>

<p><strong>Adi</strong>:<strong> </strong>Beyond the Fitbits, life streaming has been a thing since the &lsquo;90s, and life logging wearable cameras like the Narrative Clip got a moment in the early &lsquo;10s. It&rsquo;s one of the movie&rsquo;s many (I think unintentional) ambiguities. If this is the near future, why is everyone so excited about all this stuff? Is it an alternate present where this tech seems more futuristic, as it would have in 2013?</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8424001/WatsonPopupsCircle.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: STX Entertainment" /><h2 class="wp-block-heading" id="nTCgy7"><strong>The film mostly cuts Mae’s romantic relationships, including her fling with Ty and a boring Circler boyfriend. Was this a good call?</strong></h2>
<p><strong>Tasha</strong>: Absolutely. Mae&rsquo;s romantic mooning over Ty (who initially tells her his name is &ldquo;Kalden,&rdquo; so no wonder she doesn&rsquo;t figure out his identity) is one of the least interesting parts of the book. It&rsquo;s unclear what she sees in him&nbsp;&mdash;&nbsp;I mean, with John Boyega on the screen, the attraction is much more understandable, but in the book, he&rsquo;s a sort of vague ideal that she maps her obsessions onto. The book gives her the romantic range of a badly drawn, angsty YA heroine. She doesn&rsquo;t understand or own her own sexuality, she isn&rsquo;t confident enough to tell her boring boyfriend that he&rsquo;s awful in bed, and her love life basically consists of unsatisfying hook-ups and mooning. That may sound relatable, but it&rsquo;s also pretty dull and predictable.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Women stroking men’s egos is not a sinister Google invention</p></blockquote></figure>
<p><strong>Adi</strong>:<strong> </strong>The book also seemed to blame the &ldquo;awful in bed&rdquo; thing on the Circle&rsquo;s obsession with good ratings, which was one of its least coherent critiques, since women stroking men&rsquo;s egos is not exactly a sinister Google invention. Without the fig leaf of sexual attraction, though, it&rsquo;s even less clear what&rsquo;s drawing Ty and Mae together. They have some &ldquo;witty&rdquo; banter and then Ty decides to share his super-secret plan for rebellion with her. Is everyone just so brainwashed that mildly mocking a company party is a significant act of resistance?</p>

<p><strong>Elana</strong>: Definitely. The book&rsquo;s sex scenes were totally gratuitous, and I never understood why an eager employee knowing she&rsquo;s constantly being watched would start hooking up with a co-worker all over campus. On the other hand, the lack of a relationship between the two made it hard to believe that Mae would help Ty bring down the Circle&rsquo;s co-founders &mdash; or that Ty would confide in her in the first place. Basically, the movie treated Ty as a complete afterthought, which sucks because John Boyega could&rsquo;ve brought a lot to that character.</p>
<h2 class="wp-block-heading" id="e5VqZ7"><strong>What about the other major changes from the book? Did they help or hurt?</strong></h2>
<p><strong>Tasha</strong>:<strong> </strong>The one thing I thought the film did better than the book besides dropping the romance angles was in handling Mae&rsquo;s response to Mercer&rsquo;s death. In the book, her willingness to blame the whole thing on him felt like the stuff of fairy tales and myth, not a believable human response &mdash;&nbsp;especially from someone who&rsquo;s already been established as being so controlled by her emotions.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>It’s like ‘1984’ if Winston Smith never left his apartment</p></blockquote></figure>
<p>That said, the film version is <em>so</em> stripped down. Losing the whole Congressional movement toward transparency, for instance, means losing any sense that the Circle really could eradicate privacy. <em>The Circle</em> is openly modeled on George Orwell&rsquo;s <em>1984</em>, but the film version feels like <em>1984 </em>would if Winston never actually left his apartment, and Julia was just a fantasy he muttered about sometimes. The screen adaptation is weightless and insular, just a bunch of tech people talking about the fantasies they have about world domination.</p>

<p><strong>Adi</strong>:<strong> </strong>The book still felt insular to me, but it does at least posit an explanation &mdash; albeit a bad one &mdash; for why everyone on social media is so improbably decent, which is that having to use your real name eliminated trolls. The film gives us the same squeaky-clean internet without any context, and then it throws in an incongruous <a href="https://en.wikipedia.org/wiki/So_You%27ve_Been_Publicly_Shamed">Jon Ronson internet shame mob</a> against Mercer, complete with, as he puts it, &ldquo;<em>Death threats, Mae!!!</em>&rdquo; Who is even sending these? Every human on earth just wants to give people smiles and work for the Circle!</p>
<h2 class="wp-block-heading" id="cUmetf"><strong>What was going on with the ending? It’s very different from the book, and a couple of us literally believed different things were happening.</strong></h2>
<p><strong>Adi</strong>:<strong> </strong>I thought (or at least hoped) the ending was a classic &ldquo;manipulated pawn grows beyond its creator&rsquo;s control&rdquo; twist, instead of the book&rsquo;s reflexive and easy &ldquo;Mae betrays Ty and becomes a completely obedient Circler&rdquo; conclusion. Here, she works with Ty to expose the Circle leadership&rsquo;s secrets, but then he disappears, and she keeps talking about how great radical transparency is &mdash; before we cut to her in a kayak surrounded by drones. I interpreted this as Mae becoming the true zealot the Circle&rsquo;s leaders pretended to be, turning on both the rebel and the establishment to lead the Circle toward a post-privacy world. So the last shot is an ironic faux-utopia where she&rsquo;s chilling out in Evil Google Year Zero.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>The ending feels like a horror movie gotcha</p></blockquote></figure>
<p><strong>Tasha</strong>:<strong> </strong>We definitely interpreted that ending differently. Given that Ty set up the hack that revealed the Circle&rsquo;s overlords were up to&hellip; something&hellip; completely undefined and abstract&hellip; I don&rsquo;t think she was turning on him in the end, I think she was carrying out their mutual plan. The fact that he disappears after that doesn&rsquo;t seem sinister. It&rsquo;s just part of the way the film shelves characters whenever they aren&rsquo;t doing something directly related to Mae. The film isn&rsquo;t interested in him as anything other than a warning device and a god-hacker that enables the final move against the Circle. Why would it care where he ends up afterward?</p>

<p>What I can&rsquo;t parse is that final shot, where we see Mae with a neutral expression, looking up at the drones that have joined her on her kayaking trip. Is this a happy ending where she&rsquo;s come to terms with technology and lack of privacy, as long as the evil overlords aren&rsquo;t behind it? Or a tragic one where we realize that cutting one head off the hydra didn&rsquo;t kill it? It feels like a horror movie gotcha, one of those lazily cruel moments where the protagonist dies even though they thought they broke the curse, banished the monster, fulfilled the contract, whatever. But it also could be a tech-utopia happily ever after. Like so much of the film, it feels enigmatic, not in a clever, mysterious way, but in a &ldquo;we didn&rsquo;t think through what we put on-screen&rdquo; way.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>We didn’t even get the transparent shark symbolizing Patton Oswalt</p></blockquote></figure>
<p><strong>Elana</strong>: The book&rsquo;s ending wasn&rsquo;t without its problems &mdash; trying to extricate the inner thoughts of your comatose BFF, <em>what?!</em> &mdash; but the movie&rsquo;s was worse, because it just could not commit. For some reason, it had to make Mae a character worth rooting for by having her rise up against the bad guys in the end (would all those Circlers <em>really</em> turn on Bailey that fast?), but also couldn&rsquo;t tear her away from her precious technology. That final shot of Mae surrounded by drones is effective and creepy, but it completely conflicts with what happened in the auditorium a moment earlier. I really wanted Mae to turn on Ty and continue to be the Circle&rsquo;s shining example of total subservience, like she does in the book.</p>

<p><strong>Adi</strong>:<strong> </strong>And to add insult to injury, we didn&rsquo;t even get to see a transparent shark symbolizing Patton Oswalt eat an octopus symbolizing Tom Hanks and a seahorse symbolizing John Boyega. That would have been worth the price of admission right there.</p>
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