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	<title type="text">John Voelcker | The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2026-10-08T18:34:20+00:00</updated>

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		<entry>
			
			<author>
				<name>John Voelcker</name>
			</author>
			
			<title type="html"><![CDATA[Inside the mini factory where GM builds its EV future]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/transportation/1008023/gm-bcdc-ev-battery-factory-china-tesla" />
			<id>https://www.theverge.com/?p=1008023</id>
			<updated>2026-10-08T14:34:20-04:00</updated>
			<published>2026-10-12T07:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Electric Cars" /><category scheme="https://www.theverge.com" term="GM" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[If you’re driving through GM’s sprawling campus in Warren, Michigan, you’d likely ignore the pair of adjacent, anonymous white buildings tucked away in the upper reaches of the 710-acre space. Inside those buildings, which total half a million square feet together, is a massive construction project that’s still in progress. Once completed, it will house [&#8230;]]]></summary>
			
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<img alt="GM’s Battery Cell Development Center" data-caption="" data-portal-copyright="Image: GM" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/BCDC.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-drop-cap wp-block-paragraph">If you’re driving through GM’s sprawling campus in Warren, Michigan, you’d likely ignore the pair of adjacent, anonymous white buildings tucked away in the upper reaches of the 710-acre space.</p>

<p class="wp-block-paragraph">Inside those buildings, which total half a million square feet together, is a massive construction project that’s still in progress. Once completed, it will house GM’s new Battery Cell Development Center, where the automaker is working furiously to build new prototype cells with the goal of slashing the cost of its EVs.</p>

<p class="wp-block-paragraph">GM has to build faster and cheaper to meet its goal of selling affordable EVs in much higher volumes. Those EVs will have to compete not only with longtime sales leader Tesla, but also with the flood of Chinese EVs that, <a href="https://www.theverge.com/transportation/874551/geely-volvo-china-cars-us-software-restrictions">sooner or later</a>, will land in the US. And while EV sales in the US appear to be leveling out, America has a long way to go before <a href="https://www.theverge.com/transportation/1004785/hyundai-ceo-china-ev-us-market-share">it can credibly compete</a> with China, the world’s leading EV market.</p>

<p class="wp-block-paragraph">The number of shoppers interested in new and used EVs spiked when <a href="https://finance.yahoo.com/energy/articles/gas-prices-surging-around-world-124500571.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAMvnmsw7GdkyK5jf3jK6IpuybRpwmgsbFT9qEutcbbmQangH3kl__YAMuy9KGiNqygykP2uOdyUs8W5Te8Vsjf7LD45uHOyRCy3UcPCL3W8wTdRpZpvTifRg179mbFwWQMR79Ruhx6k7tvVI5Xf6r1rN7gKcDnHG2nPWDra9Gowu">gas prices rose 40 percent this year</a> as a result of the war in Iran — but mostly in models priced lower than the average $50,000 cost of a new vehicle today. While GM sells more EVs in the US than any other company after Tesla, most of its lineup is still too expensive thanks to a battery pack that makes up 30 to 40 percent of the total cost.</p>

<p class="wp-block-paragraph">During an early September tour, after putting on a hard hat, safety glasses, and a hi-vis vest, I saw up close the tools GM will use to build these newer, cheaper batteries: huge vats for mixing cell slurry, coating machines that deposit electrode material onto film, and machines for a dozen other steps in the process of turning minerals into cells that hold and deliver energy. The plant I toured will be a low-volume factory that lets engineers prototype the higher-volume production to come from giant, billion-dollar factories.</p>

<p class="wp-block-paragraph">The new facility suggests GM is playing a long game, working to develop new cells that use less — or none — of the minerals China controls globally. Although US scientists developed the original R&amp;D on most new cell chemistries, Asian companies were the ones to develop, refine, and put those chemistries into volume production.</p>

<p class="wp-block-paragraph">The 15-year Chinese effort that gave the country global control of supply and processing for minerals used in today’s cells, especially cobalt, nickel, and rare earths, means future cells must use different minerals to escape the country’s dominance. One example: <a href="https://news.gm.com/home.detail.html/Pages/topic/us/en/2026/sep/0929-ultium-cells-lmr-tennessee.html">GM’s new LMR</a>, or lithium manganese-rich, cells use very little cobalt or nickel. A second: This spring GM announced it’s working <a href="https://peakenergy.com/news/latest/gm-partnership">with startup Peak Energy</a> on sodium-ion cells for energy storage.</p>

<p class="wp-block-paragraph">Getting such new chemistries out of the lab and into volume production can last a decade or more. But GM doesn’t have that long. China may already be <a href="https://www.cnbc.com/2026/06/06/chinese-evs-auto-sales-manufacturing-us.html">selling its EVs to Americans</a> by then. The company’s battery engineers are confident that using the new facility inside those anonymous buildings 15 miles north of Detroit can launch new cell chemistries and formats for EVs and battery energy-storage systems in less time than predicted. The company’s future will rest on whether it can succeed.</p>

<hr class="wp-block-separator has-alpha-channel-opacity" />
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/GMBatteryCellDevCenter08-.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;An engineer inspects a roll press system at GM’s new Battery Cell Development Center.&lt;/em&gt; | Image: GM" data-portal-copyright="Image: GM" />
<p class="wp-block-paragraph">In June, GM battery czar Kurt Kelty told me the new Battery Cell Development Center, or BCDC, will provide &#8220;the critical bridge from R&amp;D lab to production” by combining virtual modeling, physical test capabilities, and small-scale production lines. The aim is to fill the missing link between creating and prototyping new cells and getting them into high-volume production. </p>

<p class="wp-block-paragraph">BCDC head Mo Gallegos puts the total cost at $900 million. At maximum production, the BCDC might produce 4 to 5 gigawatt-hours of cells. But the goal isn’t quantity; it’s quality.</p>

<p class="wp-block-paragraph">Inside the 500,000-square-foot lab, I saw much of the machinery needed to fabricate a cell, from mixing slurry for the coating that forms a cell electrode to the charging hardware that energizes a finished cell for the first time. The mini factory will be used for multiple cell chemistries and different formats, starting with prismatic cells. Its purpose is to test industrial cell manufacturing processes, proving and optimizing production techniques and recipes before they’re implemented at scale.</p>

<p class="wp-block-paragraph">While the BCDC will produce actual working cells, it will do so in far lower volumes and at slower speeds than the production lines at full-scale cell plants. GM’s battery developers will then transfer the knowledge gained from this process testing to its cell production partners that will take the new designs to full-scale volume.</p>

<p class="wp-block-paragraph">Those would likely include the two plants operated by Ultium Cells LLC, the joint cell production venture between GM and its cell partner, LG Energy Solution. The first plant in Warren, Ohio, opened in 2022 and makes large-format nickel-manganese-cobalt-aluminium pouch cells for GM’s line of EVs (excluding the 2027 Bolt). The second, in Spring Hills, Tennessee, opened in early 2024 and now produces lithium-ion phosphate cells for battery energy storage.</p>

<p class="wp-block-paragraph">Of the two BCDC buildings, the first houses anode and cathode fabrication on opposite sides, with electrode assembly in the middle. A bridge transports rolls of electrode film to the second building, where the cells are assembled, charged, and tested for eight to 11 days. The second stories house supplies of the metals, films, and components needed, as well as a very substantial set of HVAC equipment to keep the processes sterile, dust-free, and at the right temperature.</p>

<p class="wp-block-paragraph">The BCDC is slated to produce its first test cells — LMR prismatic cells — in the fourth quarter of this year. But they won’t go into volume production at the Ultium plant in Spring Hill until 2028. Once tests for LMR cells get underway, it will add the <a href="https://www.caranddriver.com/news/a71538744/gm-sodium-ion-battery-cells-plans/">sodium-ion prismatic cells it’s developing for BESS</a> with startup Peak Energy.</p>

<hr class="wp-block-separator has-alpha-channel-opacity" />
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/GMBatteryCellDevCenter09-.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;A close-up view of foil battery material before it is incorporated into the cell assembly process.&lt;/em&gt; | Image: GM" data-portal-copyright="Image: GM" />
<p class="wp-block-paragraph">The problem the BCDC is meant to solve is the chasm between creating new cell chemistries at a small scale and cranking them out in massive quantities in the hundreds of thousands or millions. Taking them all the way through development to commercialization means understanding how to build them; that requires testing production processes and methods to ensure the quality of the finished cells as well as their quantity.</p>

<p class="wp-block-paragraph">You can think of getting a cell to market in four phases: creating a new chemistry, testing early prototypes, figuring out how to build it, and then ramping up volume production.</p>

<p class="wp-block-paragraph">The first phase has been centered in GM’s Kettering R&amp;D laboratory for decades. It created and tested new chemistries and cells for the pioneering EV1, the 2011 Chevrolet Volt, and the LMR chemistry the company plans to launch in 2028. But it’s limited to proving out a chemistry one cell at a time, in “coin” or small pouch formats.</p>

<p class="wp-block-paragraph">GM brought the second phase in-house when it opened its Wallace Battery Cell Innovation Center in 2023. That lab takes new chemistries and expands them into large-format cells up to 200 amp-hours. Wallace can fabricate these new cells in tiny batches of a few dozen, testing whether a new chemistry will continue to perform and remain practical in cells identical to those to be used in end products.</p>

<p class="wp-block-paragraph">Now, the third phase has arrived in the BCDC, right next door to Wallace. It will use real-world cell fabrication and battery assembly machinery to build thousands of cells a day — ideally assuring the ultimate ramp-up in a bigger plant goes smoothly. And it’s been built with double the floor space used initially to allow for future expansion, multiple chemistries, and multiple cell formats.</p>

<p class="wp-block-paragraph">Historically, those second and third phases were done by battery manufacturers. They were the missing link between a new chemistry and volume production — virtually always done overseas. Wallace and the BCDC together give GM almost 1 million square feet of battery development space. (GM declined to specify how many employees worked at either facility, saying it varied.)</p>

<p class="wp-block-paragraph">The fourth and last phase is commercial production at scale, whether at Ultium Cells or other high-volume plants.</p>

<p class="wp-block-paragraph">To compare the scale of each phase, Kettering R&amp;D might produce 1 liter of slurry with which to coat electrode film to test individual cells. The Wallace lab takes that to 40 liters at a time. Now, BCDC will be able to make 1,500 to 2,000 liters at a time in a single process — whereas high-volume cell plants will run several dozen identical copies of that process at once, or two orders of magnitude more.</p>

<hr class="wp-block-separator has-alpha-channel-opacity" />
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/GMBatteryCellDevCenter13-.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;A GM engineer inspects equipment that gives battery developers a hands-on way to study and refine material handling before full-scale cell production.&lt;/em&gt; | Image: GM" data-portal-copyright="Image: GM" />
<p class="wp-block-paragraph">Before any physical fabrication starts, cell engineers use virtualization throughout the process. Agility in developing and refining new designs fast comes from using “digital twins” to simulate processes well before production hardware enters the process, said Radu Theyyunni, GM’s director of virtual engineering for global propulsion. In the automotive world, a well-known example is the use of CAD software to model structural designs and crash responses. Over decades, simulations let carmakers speed up their engineering and substantially cut the number of costly prototype vehicles they must inevitably crash to confirm their safety.</p>

<p class="wp-block-paragraph">Similarly, from the internal behavior of new cell chemistries to the steps of manufacturing each component — how thoroughly molecules are blended in a “high-shear double planetary mixer” to produce slurry, for instance — the time saved through modeling can cut weeks and months out of the timetable to get a new cell from the lab to market.</p>

<p class="wp-block-paragraph">More recently, GM has leaned heavily on AI in a variety of different virtualization models. Informed by its huge trove of 10 years of prior battery data, Theyyunni said its large language models now predict the results of dozens of minor chemistry changes and process variations far faster than any physical prototyping and testing could. Those results have proven extremely accurate, he said, when they are transferred into real-world prototyping.</p>

<p class="wp-block-paragraph">At the chemistry level, this simulation lets GM model “what happens if we add more silicon, what happens if you lower the cobalt content,” said Theyyunni. “We can simulate what that would be in a couple of days,” added Kelty. That lets the company tweak production processes as needed, then model again. If done by a cell maker overseas, that process could take months.</p>

<p class="wp-block-paragraph">Intensive modeling of the molecule blending in slurry mixers let GM cut mixing time by half against the recommended industry practice, Theyyunni said, with no impact on quality or cell performance. Overall, Theyyunni said, the company expects to take a cell through the end-to-end process in “roughly half the time” — although GM declined to quantify timelines or put a number on the time saved. Previously, Kelty suggested it could let GM shave up to a year off development of promising new cell chemistries.</p>

<p class="wp-block-paragraph">The modeling spans every level of vehicle development: a digital twin of the entire EV; one for the battery pack; one for the cells inside; a digital twin of the electrode that models particle behavior on the electrodes as the cell discharges and recharges; and finally a twin at the atomic level to model lithium diffusion through the electrodes and electrolyte.</p>

<p class="wp-block-paragraph">The methods transfer easily and simply among chemistries. For battery cells, “atomistic modeling is chemistry agnostic,” Kelty said. To go from NMCA to sodium-ion cells, “we just change the atoms in the model.” After all, “the core equations for quantum mechanics are well known,” added Theyyunni.</p>

<hr class="wp-block-separator has-alpha-channel-opacity" />
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/GMBatteryCellDevCenter32.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Mo Gallegos, head of GM’s new Battery Cell Development Center, with machinery that lets its engineers prototype production of new cells before transferring the process to full-scale factories.&lt;/em&gt; | Image: GM" data-portal-copyright="Image: GM" />
<p class="wp-block-paragraph">Simulating cell behavior on an atom-by-atom level, even before simulating the entire production process to build the cell in volume, takes a huge amount of computing power. During our tour, Gallegos noted the battery development complex draws more power than any other single part of the sprawling Warren campus.</p>

<p class="wp-block-paragraph">But the company has long done intensive computing, starting well before the modern era of EVs. Soon after the first emission regulations came into force half a century ago, GM began to use computers to model the phases of gasoline combustion inside its engines. Over time, as engines acquired multiple valves, multiple cams, variable valve timing, direct injection, turbochargers, and the growing array of hardware to make an inherently wasteful combustion process more efficient, they came to rely on constantly more powerful computer models. A specific example might be modeling the formation of soot particles within diesel combustion — and how to reduce them.</p>

<p class="wp-block-paragraph">That experience and available compute power let the company “unlock a lot of value” because it was “comfortable applying these multi-physics, highly detailed tools across lots of different domains where they&#8217;ve probably never been applied before,” said Theyyunni.</p>

<p class="wp-block-paragraph">During the tour, Theyyunni said the company’s compute power is second within the US only to the country’s national laboratories. And “the pace of growth in atomistic modeling is fast,” Theyyunni added, suggesting that over the past six months the company’s AI capabilities have expanded significantly.</p>

<p class="wp-block-paragraph">The combustion engine side of the house is now aggressively adding AI to its tool chest, though the cell modelers seem to feel they’re still ahead of the curve. The atomic and process modeling done within developing LMR cells, said Theyyunni, required three times the compute capacity that modeling the combustion processes for a gasoline engine does.</p>

<hr class="wp-block-separator has-alpha-channel-opacity" />

<p class="wp-block-paragraph">Kelty is clearly energized by the possibilities of these new AI-informed modeling and simulation tools. Over the long haul, he said, “We want to get rid of testing” — or at least greatly reduce physical testing of prototype cells and their production methods. Less physical testing to develop and refine new cells would give GM more agility to respond to real-world test data. The ultimate goal, Kelty suggested, would be for the system to do its own R&amp;D to the point that its AI models could “synthesize a new cell chemistry” on its own. But they’re not there yet, he said.</p>

<p class="wp-block-paragraph">Meanwhile, every large global battery maker has full-cycle development labs very similar to GM’s. Those let them figure out how to build cell chemistries that come in from R&amp;D labs, automakers, consumer electronics companies, and many other sources. But few carmakers aside from Tesla have joint-venture cell plants to make cells they design, as GM does. And even fewer have the full set of R&amp;D-to-prototype-to-process-to-production labs.</p>

<p class="wp-block-paragraph">Most of the world’s carmakers continue to rely on their cell partners to do parts of that process, in part because it costs a lot — both in compute power and physical plants. GM is betting its investment will give it an edge in speed and agility bringing new cells to market. We won’t know for years to come whether that bet will pay off.</p>
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			<entry>
			
			<author>
				<name>John Voelcker</name>
			</author>
			
			<title type="html"><![CDATA[Why a two-seater robotaxi makes more sense than you think]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/transportation/900559/robotaxi-two-seater-tesla-lucid-drag-cost" />
			<id>https://www.theverge.com/?p=900559</id>
			<updated>2026-03-26T09:52:38-04:00</updated>
			<published>2026-03-26T10:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Autonomous Cars" /><category scheme="https://www.theverge.com" term="Electric Cars" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tesla" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[When Tesla revealed the Cybercab in 2024, many people were baffled by the automaker’s decision to make it a two-seater. I had similar thoughts when I first saw it at the LA Auto Show later that year: What kind of taxi has only two seats? Once you get above a tuktuk, that’s an asinine idea [&#8230;]]]></summary>
			
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<img alt="" data-caption="07 March 2026, USA, San Jose: A test car of the Tesla robotaxi Cybercab is on the road. The vehicles will not have a steering wheel or pedals when they are launched on the market. Tesla boss Elon Musk sees autonomous driving as the future of the electric car manufacturer. Photo: Andrej Sokolow/dpa (Photo by Andrej Sokolow/picture alliance via Getty Images)" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/gettyimages-2265246421.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	07 March 2026, USA, San Jose: A test car of the Tesla robotaxi Cybercab is on the road. The vehicles will not have a steering wheel or pedals when they are launched on the market. Tesla boss Elon Musk sees autonomous driving as the future of the electric car manufacturer. Photo: Andrej Sokolow/dpa (Photo by Andrej Sokolow/picture alliance via Getty Images)	</figcaption>
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<p class="has-text-align-none wp-block-paragraph">When <a href="https://www.theverge.com/2024/10/11/24267727/tesla-cybercab-unanswered-questions-fsd-safety-liability">Tesla revealed the Cybercab in 2024</a>, many people were baffled by the automaker’s decision to make it a two-seater.  I had similar thoughts when I first saw it at the LA Auto Show later that year: What kind of taxi has only two seats? Once you get above <a href="https://en.wikipedia.org/wiki/Auto_rickshaw">a <em>tuktuk</em></a>, that’s an asinine idea no one will ever want.</p>

<p class="has-text-align-none wp-block-paragraph">For 18 months, that seems to have been the prevailing attitude. On Reddit and other social media platforms, users have weighed in on the utility, or lack thereof, of a two-seat robotaxi. “You could strap a few people to the roof for a special discount,” <a href="https://www.reddit.com/r/RealTesla/comments/1cx48eu/comment/l51re1r/">quipped one commenter</a>. Nevertheless, the first Tesla Cybercab was<a href="https://www.theverge.com/transportation/880452/tesla-celebrates-its-first-production-cybercab"> put into production last month</a>, and now<a href="https://www.teslarati.com/tesla-cybercab-public-road-robotaxi-validation/"> prototypes have been spotted testing</a> both on public roads and on the grounds of Tesla’s assembly plant in Austin, Texas.</p>

<p class="has-text-align-none wp-block-paragraph">But in case you thought the Cybercab would be alone in absorbing all the anti-two seater vitriol, now there are two such vehicles.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/20260312_133229.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Lucid’s two-seater Lunar robotaxi concept&lt;/em&gt;. | Image: John Voelcker / The Verge" data-portal-copyright="Image: John Voelcker / The Verge" />
<h4 class="wp-block-heading"><strong>The Lunar eclipse</strong></h4>

<p class="has-text-align-none wp-block-paragraph">At Lucid Motors’ Investor Day in New York City this month, its executive team laid out the EV maker’s plan to reach profitability. It includes three<a href="https://www.caranddriver.com/news/a70734558/lucid-mid-size-ev-suvs-robotaxis-deep-dive/"> new models on a less expensive midsize platform</a> — the first will arrive next year — an all-new electric powertrain, and a continuing focus on semi-autonomous driving functions and robotaxi partnerships.</p>

<p class="has-text-align-none wp-block-paragraph">Then, in a “just one more thing” moment, Lucid’s acting CEO Marc Winterhoff revealed a concept car hidden behind a curtain at one end of the hall. The two-seat robotaxi concept, dubbed the Lucid Lunar, was displayed without doors to show off its interior space and large luggage bay. Visions of the Tesla Cybercab, different but the same, flashed through my mind.</p>

<p class="has-text-align-none wp-block-paragraph">In a “fireside chat” with Uber’s Andrew Macdonald, Winterhoff revealed the rideshare company has pledged to buy<a href="https://www.theverge.com/transportation/784461/lucid-nuro-uber-robotaxi-first-vehicle-delivery"> 20,000 Gravitys fitted with robotaxi sensors and software from Nuro</a>. The two firms plan a similar deal with an upcoming Lucid midsize EV model as well.</p>

<p class="has-text-align-none wp-block-paragraph">It took a few hours with Lucid Motors executives for me to understand why, in fact, I was wrong about two-seat robotaxis. And why ridehailing services the world over <em>might </em>buy giant fleets of them. Presuming, of course, that robotaxis prove to be safe, reliable, not a major contributor to urban congestion, and notably cheaper for ridehail fleets than are today’s human drivers using a wide variety of EV and internal combustion models.</p>

<p class="has-text-align-none wp-block-paragraph">At minimum, deploying two-seat robotaxis would require an added step during the hail process: Every user would have to say how many people were traveling, to ensure a vehicle arrived with a sufficient number of seats. Users would most likely accept this added friction in the process, especially if two-seaters were cheaper than other alternatives.</p>

<p class="has-text-align-none wp-block-paragraph">The Lucid Lunar concept uses the same wide horizontal display on the dash as the Lucid Cosmos, but no steering wheel. It would be built on a shortened version of the midsize platform that will underpin the Cosmos and its two siblings, which would deliver major cost savings on the basic architecture. The Lunar is both lower to the ground and smaller than the Cosmos, and — my “aha!” moment — it was designed to be as energy-efficient and low-cost as possible for buyers.</p>

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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/20241121_141227.jpg?quality=90&amp;strip=all&amp;crop=7.775,0,84.45,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/20260312_104954_f636f8.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: John Voelcker / The Verge﻿" />
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<h4 class="wp-block-heading"><strong>Smaller, lighter, CHEAPER!</strong></h4>

<p class="has-text-align-none wp-block-paragraph">In their fireside chat, Winterhoff and Macdonald noted that more than 90 percent of the rides Uber provides today have just one or two passengers. Other studies put the proportion slightly lower — though still a strong majority. The logic of the vehicle, Lucid chief engineer Zach Walker later explained, was that the needs of ridehail fleet operators differ substantially from those of individual drivers.&nbsp;</p>

<p class="has-text-align-none wp-block-paragraph">Physics dictates a two-seat EV will be smaller and lighter than one with more seats. That will make it cheaper to buy and to operate, primarily because it can provide the necessary range from a battery with lower capacity — which will cost less and recharge faster for the same range added. Ridehail companies will need robotaxis with the absolutely lowest possible lifetime cost, to make the expensive tech practical versus human-driven vehicles.</p>

<figure class="wp-block-pullquote"><blockquote><p>The needs of ridehail fleet operators differ substantially from those of individual drivers</p></blockquote></figure>

<p class="has-text-align-none wp-block-paragraph">According to chief engineer Walker, every 1-kWh reduction in battery size will save a robotaxi operator $1,000 per year in recharging costs, presuming it covers 100,000 miles a year. How efficient could that two-seat robotaxi be versus a four-seat compact EV? Walker said Lucid projects efficiencies of 5.5 miles per kilowatt-hour, perhaps as high as 6 mi/kWh, in typical use. (For comparison, the most energy-efficient EV sold in the US today is the rear-wheel-drive Lucid Air Pure, with an EPA efficiency rating of 146 MPGe, which translates to 4.4 mi/kWh.)</p>

<p class="has-text-align-none wp-block-paragraph">Beyond that, he added, there’s a “virtuous circle” of not just size and weight reduction, but engineering to purpose. Walker noted Lucids sold to individual buyers must have stellar roadholding and handling capabilities; it’s part of the brand. But the preset behavior of a robotaxis’ driving algorithm, and the limits of the performance it will demand, are known in advance, and won’t impose handling loads as extreme as a few private owners will. That means suspension structures can be tuned for comfort, using softer and less complex bushings. It could even let Lucid reduce or eliminate certain reinforcements and braces required to keep the structure stiff during extreme handling maneuvers, Walker said.</p>

<div class="image-slider">
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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/20260312_133554.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: John Voelcker / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/20260312_133523.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: John Voelcker / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/20260312_133236.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: John Voelcker / The Verge" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/20260312_134509.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: John Voelcker / The Verge" />
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<h4 class="wp-block-heading"><strong>Does lower drag matter?</strong></h4>

<p class="has-text-align-none wp-block-paragraph">Both the Tesla and Lucid two-seaters are low and sleek, which minimizes aerodynamic drag. That further boosts efficiency at speeds of 30 mph and above, when the energy required to overcome wind resistance exceeds the energy required to move the vehicle itself. That’s an advantage for airport runs that require travel on highways, less so in trips predominantly based in urban environments, as Reilly Brennan of Trucks VC<a href="https://fot.trucks.vc/archive/trucks-fot-atoms-havoc-lucid/"> notes in his weekly newsletter</a>.</p>

<p class="has-text-align-none wp-block-paragraph">Brennan questioned why the form factor of robotaxis mimicked the shape of a two-door coupe, despite the limitations it imposes on entry and exit. He proposed as an alternative a famous study by designer Giorgetto Giugiaro for a <a href="https://www.giorgettofabriziogiugiaro.it/projects/vehicles/ny-taxi">modern New York City taxi</a>, created fully 50 years ago. It’s still crisp, modern, upright — and easier to get into and out of than a coupe.</p>

<p class="has-text-align-none wp-block-paragraph">But Giugiaro’s tall, square, upright design would present a challenge for wind resistance. Still, Brennan is convinced it’s the right approach.&nbsp; “Most of the trips for these will be low-speed and urban, which will make the Cd [drag coefficient] issues largely moot,” he said in an email.&nbsp;</p>

<p class="has-text-align-none wp-block-paragraph">After seeing the Lucid Lunar, every reporter at Lucid Investor Day had the same second thought I did 18 months earlier, when I saw the Tesla Cybercab: If you just added a steering wheel, that would make an awesome small, fast EV sports coupe.&nbsp;</p>

<p class="has-text-align-none wp-block-paragraph">Asked directly about such a possibility, Walker laughed. “Oh, I have lots of ideas in my spare time,” he said. “But this [the Lunar robotaxi] is the one we’re talking about today.”</p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>John Voelcker</name>
			</author>
			
			<title type="html"><![CDATA[Can China’s No. 2 automaker make it in America?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/transportation/874551/geely-volvo-china-cars-us-software-restrictions" />
			<id>https://www.theverge.com/?p=874551</id>
			<updated>2026-02-10T11:59:39-05:00</updated>
			<published>2026-02-06T08:00:00-05:00</published>
			<category scheme="https://www.theverge.com" term="Autonomous Cars" /><category scheme="https://www.theverge.com" term="Cars" /><category scheme="https://www.theverge.com" term="Electric Cars" /><category scheme="https://www.theverge.com" term="Policy" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[Is the long freeze on Chinese automakers selling cars in the US finally starting to thaw? China is the largest auto market in the world and now the largest car exporter, too. But high tariffs and geopolitical tensions have kept Chinese automakers away from US customers. Many of those cars are ready for primetime and [&#8230;]]]></summary>
			
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<figure>

<img alt="illustration of Geely vehicle" data-caption="" data-portal-copyright="Image: Cath Virginia / The Verge, Getty Images, Geely" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/268287_Will_Geely_be_Chinas_first_carmaker_to_build_cars_in_US__CVirginia.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-text-align-none wp-block-paragraph">Is the long freeze on Chinese automakers selling cars in the US finally starting to thaw? China is the largest auto market in the world and now the largest car exporter, too. But high tariffs and geopolitical tensions have kept Chinese automakers away from US customers. <a href="https://www.theverge.com/transportation/873408/geely-zeekr-lynk-co-test-drive-china">Many of those cars are ready for primetime</a> and are fully competitive with current offerings in the United States.</p>

<p class="has-text-align-none wp-block-paragraph">Geely is among those Chinese carmakers that want to sell their cars here. It’s already sailed past one of two hurdles any of them need to clear to do that: Its Volvo Cars division already has an assembly plant in South Carolina that would let it build its cars domestically. That plant now builds the Volvo EX90 electric SUV and the Polestar 3 that shares its platform; it will add the Volvo XC60 late this year.</p>

<p class="has-text-align-none wp-block-paragraph">Few US buyers realize it, but Geely has controlled the Swedish automaker for more than 15 years. Is the Volvo factory a possible foothold for Geely’s future in the US?</p>

<h2 class="wp-block-heading">Software from “countries of concern”</h2>

<p class="has-text-align-none wp-block-paragraph">The challenge for Geely is that any Chinese company selling cars in the US must certify that all software for autonomous driving, and all hardware and software for connectivity and telematics, has not been developed in or controlled by a “country of concern” (China or Russia). Those strictures sit within a <a href="https://www.theverge.com/2024/9/23/24252043/us-ban-china-car-software-ev-tariff-biden">Commerce Department rule</a> that took effect in March 2025; it’s intended to protect the country from hostile use of advanced auto technologies by adversary countries.</p>

<p class="has-text-align-none wp-block-paragraph">Initiated by Joe Biden’s administration, the rule was finalized by Donald Trump’s second administration. The provisions on software take effect next month for cars in model years 2027 and later. The hardware ban follows in three years, starting with model year 2030 cars. The bans sought to avert several types of <a href="https://china.usembassy-china.org.cn/fact-sheet-safeguarding-america-from-national-security-risks-of-connected-vehicle-technology-from-china-and-russia/">national security risk</a>.</p>

<figure class="wp-block-pullquote"><blockquote><p>Is the Volvo factory a possible foothold for Geely’s future in the US?</p></blockquote></figure>

<p class="has-text-align-none wp-block-paragraph">One goal was to prevent an adversary government from gaining access to the cars via telematics to control their movements — whether taking over the driving remotely or mass-disabling them. Another was to ensure the vehicles could not gather personally identifiable information on people of interest in the US (corporate executives, members of the military, celebrities, and more). The fear is that the vehicles could record voice and facial recognition data, their travel patterns, their contacts, their phone calls, and much more — all of which could be used to train artificial intelligence programs. A final goal, broadly, was to prevent vehicles produced by makers in those countries from capturing detailed images and data on US roads and the built environment through which the cars traveled.</p>

<p class="has-text-align-none wp-block-paragraph">Sam Abuelsamid, vice president of market research at Telemetry, takes a more jaundiced view of this risk. The actions it guards against are “a very inefficient way of spying,” he said, as compared to spy satellites, mobile-phone data, and commercial map data. For all the risks cited, he suggested Americans should be far more concerned about the “data being gathered by <a href="https://www.theverge.com/news/849624/flock-ai-camera-feeds-exposed-benn-jordan">Flock</a> and <a href="https://www.theverge.com/policy/650750/palantir-ice-mass-deportations-trump-documents">Palantir</a> than anything Chinese cars might send to Beijing.”</p>

<p class="has-text-align-none wp-block-paragraph">Avery Ash, CEO of Securing America’s Future Energy, or SAFE, emphasized the rules were established solely for reasons of national security, and are not concerned with national economic competitiveness. SAFE is a nonprofit think tank that advocates and lobbies for policies that reduce the US dependence on oil; it sees connected, autonomous EVs as an important pathway toward that goal. Data storage locations and governance remain concerns, Ash said, so the rules take a very broad look at what constitutes “control” by a Chinese entity. Where the software was designed is irrelevant; it’s about effective control of the company that wrote it and the firms that designed the hardware it runs on.</p>

<p class="has-text-align-none wp-block-paragraph">The rules do not “cover Chinese software developed before the new rules took effect, so long as it was not being maintained by a Chinese firm,” <a href="https://www.reuters.com/business/autos-transportation/biden-administration-finalizes-us-crackdown-chinese-vehicles-2025-01-14/">according to the Commerce Department</a>. But, Ash noted, any updates to grandfathered software happening after the effective date would fall under the new rules.</p>

<h2 class="wp-block-heading">So… what about Volvo?</h2>

<p class="has-text-align-none wp-block-paragraph">The ban on Chinese vehicle software leads inevitably to the question of Volvo. The public face of the company is entirely Swedish, but Geely has controlled 80 to 100 percent of the company since 2010. Sources who attended last year’s hearings on the Commerce rules felt Volvo may be able to find a way to address the department’s concerns. Since it’s seen as a European carmaker and a household name in the US, it will likely be able to continue building and selling cars here.</p>

<p class="has-text-align-none wp-block-paragraph">Indeed, those sources suggested, Volvo is likely already in talks with Commerce about its future vehicle plans, the software in those vehicles, and what it would take to get explicit approvals that certify it adheres to the rules for each model year of every model it sells.</p>

<figure class="wp-block-pullquote"><blockquote><p>Where the software was designed is irrelevant; it’s about effective control of the company that wrote it and the firms that designed the hardware it runs on.</p></blockquote></figure>

<p class="has-text-align-none wp-block-paragraph">“Volvo Cars follows government rules in all markets where we operate and is committed to working with US Commerce on the technical aspects of the rule,” company spokesperson Thomas McIntyre Schultz said in a statement. “We are having a productive dialogue with the Department of Commerce which is ongoing.”</p>

<p class="has-text-align-none wp-block-paragraph">To date, Ash said, no waivers to the rules have been issued. Any company that wanted one would have to request a “specific authorization” for vehicles, software, and/or components that would otherwise be barred — and a separate authorization is required for each separate model, for each model year. Companies self-document and self-attest to their compliance, he noted, but the department can review any such claims, request documentation, and test the vehicle. (This is similar to how US vehicle-emissions certification has worked for 50 years.)</p>

<p class="has-text-align-none wp-block-paragraph">But if future Zeekr or Geely models use the same platforms and software as those Volvo will continue to build in the US, the Chinese company may say: <em>We just want to put different sheet metal on the same car that’s already received a waiver, and sell it under another name. That’s what Polestar now does with its 3, largely a Volvo EX90 underneath. Why can’t we do that?</em></p>

<h2 class="wp-block-heading">Software rules in peril?</h2>

<p class="has-text-align-none wp-block-paragraph">Concern arose last month when it became public that the architect of the policy, Elizabeth Cannon, recently resigned as executive director of the Office of Information and Communications Technology and Services in the Commerce Department. (<em>Reuters</em> reported she was “<a href="https://www.reuters.com/world/asia-pacific/trump-administration-pushes-out-official-whose-unit-banned-chinese-vehicles-2026-01-23/">pushed out</a>” by the Trump administration.) White House spokesperson Kush Desai subsequently<a href="https://www.theatlantic.com/technology/2026/01/china-electric-cars-america/685734/"> told <em>The Atlantic</em></a> Cannon’s departure “should not be read that deeply into as reflective of broader Administration thinking or decision-making.”</p>

<p class="has-text-align-none wp-block-paragraph">That followed shortly after a new <a href="https://media.defense.gov/2026/Jan/23/2003864773/-1/-1/0/2026-NATIONAL-DEFENSE-STRATEGY.PDF">National Defense Strategy</a> on January 23rd that made little mention of China as an adversary. Reversing long-standing US defense policy, the new strategy uses remarkably conciliatory language toward China, focusing on “mutual respect” and “establishing trade.”</p>

<p class="has-text-align-none wp-block-paragraph">One insider echoed Desai’s take, saying no evidence to date has emerged that suggests the current administration intends to ax the Commerce rules. The longer-term concern, that person said, will be whether Commerce will stick to its guns and require “robust, rigorous” review of the software, where it was developed, what entity controls its source code, and where all US data is stored. Will specific authorizations only be issued once those issues have been thoroughly vetted — or will Chinese makers be let off with a “soft review” that leaves some risks open?</p>

<figure class="wp-block-pullquote"><blockquote><p>No evidence to date has emerged that suggests the current administration intends to ax the Commerce rules.</p></blockquote></figure>

<p class="has-text-align-none wp-block-paragraph">A recent example of soft review, the source said, was the deal under which a <a href="https://www.theverge.com/tech/866437/tiktok-usds-bytedance-sale-oracle-mgx">controlling interest in TikTok’s US activities</a> passed to a joint venture in which owner ByteDance retained a stake. While the announcement touted “comprehensive data protections, algorithm security, content moderation, and software assurances for US users,” <a href="https://www.baltimoresun.com/2026/01/23/questions-about-security-remain-despite-approval-of-deal-to-keep-tiktok-online/">security professionals suggest significant loopholes remain</a>.</p>

<p class="has-text-align-none wp-block-paragraph">Geely has a great deal of work to do before it can sell cars in the US under its own brands, but it remains the Chinese automaker best positioned to build cars in the US. As it stands today, Geely will still need to convince the US government its software isn’t Chinese at all — and was developed by some entity not controlled by a Chinese firm. At a Senate Commerce Committee hearing this week, <a href="https://www.theverge.com/transportation/873891/senate-hearing-autonomous-vehicles-robotaxi-waymo-tesla-legislation">Waymo officials were grilled</a> over the company’s decision to use a <a href="https://www.theverge.com/2024/8/12/24218528/waymo-zeekr-geely-robotaxi-china-biden-tariff-ev-import">decontented Zeekr RT </a>as its next robotaxi platform, with one Republican senator griping that the Alphabet-owned company’s assurances that the vehicle met all relevant mandates “ridiculous.”</p>

<p class="has-text-align-none wp-block-paragraph">It would take roughly three years to add a new vehicle, from a different brand, to Volvo’s South Carolina factory. Given the fast-moving nature of the current political situation, whether Geely will in fact have to prove its software complies with the Commerce rules during that entire period — for every model, for every model year — remains up to the changing imperatives and whims of the administration.</p>

<p class="has-text-align-none wp-block-paragraph">Meanwhile, Geely’s targets for localized production are hardly limited to the US. While its Volvo unit will have European assembly plants in three countries by the end of the year, Ford and Geely are reportedly in <a href="https://www.reuters.com/business/autos-transportation/ford-geely-talks-manufacturing-technology-partnership-sources-say-2026-02-04/">discussions about Geely potentially using excess Ford factory space</a> in Europe to produce vehicles for that market. And the leading autonomous vehicle company in the US, Waymo, is using a decontented Zeekr RT as its next-generation robotaxi. </p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>John Voelcker</name>
			</author>
			
			<title type="html"><![CDATA[I drove three Chinese cars — here’s why they would clean up in the US]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/transportation/873408/geely-zeekr-lynk-co-test-drive-china" />
			<id>https://www.theverge.com/?p=873408</id>
			<updated>2026-02-04T13:30:19-05:00</updated>
			<published>2026-02-04T10:00:00-05:00</published>
			<category scheme="https://www.theverge.com" term="Cars" /><category scheme="https://www.theverge.com" term="CES" /><category scheme="https://www.theverge.com" term="Electric Cars" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Transportation" /><category scheme="https://www.theverge.com" term="Volvo" />
							<summary type="html"><![CDATA[It only took a brief drive in a Zeekr 7X to convince me: Chinese cars are now competitive and could be sold in the US tomorrow. The compact battery-electric crossover, a bestseller in Europe, is aimed directly at the Tesla Model Y with its five seats, two rows, impressive road grip, energetic performance, and smooth [&#8230;]]]></summary>
			
							<content type="html">
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/full-drive-lineup-HB_00571-GEELY-AUTO-GROUP-IMAGE.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-text-align-none wp-block-paragraph">It only took a brief drive in a Zeekr 7X to convince me: Chinese cars are now competitive and could be sold in the US tomorrow. The compact battery-electric crossover, a bestseller in Europe, is aimed directly at the Tesla Model Y with its five seats, two rows, impressive road grip, energetic performance, and smooth ride. Its price in China is around $32,000 — about $7,000 cheaper than Elon Musk’s crossover.</p>

<p class="has-text-align-none wp-block-paragraph">If you’ve followed automotive news recently, you might come away thinking Chinese cars are destined for the US, with Geely among the best positioned to break through first. That’s certainly a possibility — especially after President Donald Trump seemingly threw open the doors to Chinese automakers <a href="https://insideevs.com/news/784461/let-china-come-in-trump/">in a recent speech</a>. The quid pro quo: They must be built in the US. Geely <a href="https://www.youtube.com/watch?v=4tUAhzX_Lh0">recently confirmed</a> it was “actively evaluating” a possible entry into the world’s second-largest auto market and would have a decision within three years.</p>

<p class="has-text-align-none wp-block-paragraph">Geely may be best placed to build cars here: Volvo Cars, which it controls, has had an auto plant up and running in South Carolina since 2018, where it builds Volvo and Polestar vehicles. (Volvo stated, “We do not have any plans to produce cars on behalf of Geely there.”) If Geely does attempt to enter the US market under its own brands, it likely won’t happen before 2029.</p>

<p class="has-text-align-none wp-block-paragraph">Still, climbing out of the Zeekr 7X, I wondered — even if it were built in the US — whether it could legally be sold here. Will restrictions on automotive software that originates in China keep it out indefinitely? Or will Geely find a way to convince the US government that its technology poses no threat to US national security?</p>

<h2 class="wp-block-heading"><strong>From mass market to luxury</strong></h2>

<p class="has-text-align-none wp-block-paragraph">Most US drivers won’t have heard of Geely, if they think about Chinese cars at all. Yet last year, parent company Geely Holding <a href="https://autonews.gasgoo.com/articles/news/geely-holding-breaks-the-four-million-unit-annual-sales-mark-2009612359465537537">sold more than 4.1 million cars</a>, making it China’s second-largest carmaker <a href="https://www.theverge.com/podcast/864314/byd-tesla-china-evs-vergecast">after BYD</a>. It offers multiple brands that include Volvo, Polestar, Lotus, Malaysia’s Proton, Geely, Lynk &amp; Co, Zeekr, and others.&nbsp;</p>

<p class="has-text-align-none wp-block-paragraph">During CES last month, I got a chance for brief track drives in three vehicles from three different Geely brands. The last time I’d driven a Chinese car was August 2020; that <a href="https://www.thedrive.com/new-cars/36030/xpeng-motors-p7-review-driving-the-chinese-tesla-fighter-behind-a-1-5-billion-new-york-ipo">Xpeng P7</a> simply wasn’t ready for primetime. It was one of only two cars I’ve driven where I could overwhelm the anti-lock brakes. But Chinese automakers innovate so fast that a 2020 Xpeng might as well have been from the late 1990s.</p>

<p class="has-text-align-none wp-block-paragraph">The Geely cars I drove would likely generate strong demand here in the US — as they already do in Mexico. That’s terrifying Detroit and European automakers alike, with <a href="https://insideevs.com/news/785653/gm-cheap-chinese-evs-slippery/">GM CEO Mary Barra recently sounding the alarm</a> about Chinese EVs coming to North America. New Chinese brands might choose to target anything from the low end of the mass market to the premium and luxury sector.</p>

<div class="image-slider">
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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/01-Geely-Starray-QF969014-GEELY-AUTO-GROUP-IMAGE.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Geely Starray&lt;/em&gt; | Image: John Voelcker" data-portal-copyright="Image: John Voelcker" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/20260105_111325.jpg?quality=90&amp;strip=all&amp;crop=0,5.5555555555556,100,88.888888888889" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Geely Starray&lt;/em&gt; | Image: John Voelcker" data-portal-copyright="Image: John Voelcker" />
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<h2 class="wp-block-heading"><strong>$25,000 compact SUV — or not?</strong></h2>

<p class="has-text-align-none wp-block-paragraph">First up was the <strong>Geely Starray</strong>, a compact crossover from the group’s mass-market brand, powered by a 215-horsepower turbocharged 2.0-liter gasoline engine driving the front wheels through a seven-speed dual-clutch transmission. It had a full suite of ADAS safety functions, including adaptive cruise control with stop-and-go capabilities. </p>

<figure class="wp-block-pullquote"><blockquote><p>The Geely cars I drove would likely generate strong demand here in the US.</p></blockquote></figure>

<p class="has-text-align-none wp-block-paragraph">The contrasting black roof over silver paint suggested high-end features, and interior equipment — powered front lumbar and leg-support bolsters on the driver’s seat, heated and cooled front seats — confirmed the impression. Interior plastics were comparable to those of Korean cars a couple of generations ago. The rear doors opened only to about a 45-degree angle, which limits access for larger people, baby seats, and so forth — odd for a family car in Mexico.</p>

<p class="has-text-align-none wp-block-paragraph">On the road, the Starray was pleasant enough. It accelerated smoothly to almost highway speeds — the track layout didn’t allow for long high-speed runs — and grip and roadholding were better than expected. But it felt sluggish when driven enthusiastically, and it was hardly a rewarding driver’s car. While I wouldn’t personally buy this one, plenty of value-oriented buyers likely would — at the right price. In Mexico, the Starray’s base price is about $31,630 in US currency. Our ride-along Geely rep twice suggested it could be a $25,000 car.&nbsp;</p>

<div class="image-slider">
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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/MMM07484.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Lynk &amp; Co 09&lt;/em&gt; | Image: Geely" data-portal-copyright="Image: Geely" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/MMM07713.jpg?quality=90&amp;strip=all&amp;crop=0,27.777777777778,100,44.444444444444" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Lynk &amp; Co 09&lt;/em&gt; | Image: Geely" data-portal-copyright="Image: Geely" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/MMM07839.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Lynk &amp; Co 09&lt;/em&gt; | Image: Geely" data-portal-copyright="Image: Geely" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/QF968626.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Lynk &amp; Co 09&lt;/em&gt; | Image: Geely" data-portal-copyright="Image: Geely" />
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<h2 class="wp-block-heading"><strong>Midsize premium, on Volvo underpinnings</strong></h2>

<p class="has-text-align-none wp-block-paragraph">I switched into a <strong>Lynk &amp; Co 09</strong>, a midsize SUV from a brand it positions in Europe and Central America as a premium offering. Described by my Geely minder as a “hybrid,” it didn’t drive like one: Hard acceleration didn’t have that instant electric-motor thrust evident in virtually any modern hybrid. A small amount of added power arrived after a significant lag.&nbsp;</p>

<p class="has-text-align-none wp-block-paragraph">It turned out that the 09’s 2.0-liter, four-cylinder gas engine was paired with a Volvo mild-hybrid system that uses a 48-volt electric motor between the engine and eight-speed automatic transmission for a total output of 254hp among all four wheels. With a battery of just 0.2 kilowatt-hours, it adds incremental power to the engine, recovers some energy under regenerative braking, and restarts the engine at stops. The 48-volt system improves fuel economy, but plays a minimal role in propelling this 4,660-pound vehicle—unlike a full hybrid system operating at 300 volts that could power the car alone at low speeds.</p>

<p class="has-text-align-none wp-block-paragraph">Significantly, the 09 is built on the same SPA platform as the Volvo XC90 sold in the United States from 2016 onward. Its styling is the antithesis of the traditional, reassuring Volvo look: The headlights sit almost on top of the fenders, with three lengthwise light tubes under the glass. The bluff front end’s huge grille wraps its upper corners around the fender corners to hold the rest of the lights. The rear is more conventional SUV, with a horizontal light bar like so many others. Powered door handles give the sleek look of many EVs. In Mexico, its base price is $53,750 in US dollars. In China, on the other hand, the mild-hybrid 09 starts at $33,000.</p>

<div class="image-slider">
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<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/DJI_20260106044302_0360_D.jpg?quality=90&amp;strip=all&amp;crop=0,5.5408388520971,100,88.918322295806" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;p&gt;&lt;em&gt;Zeekr 7X&lt;/em&gt;&lt;/p&gt; | Image: Geely" data-portal-copyright="Image: Geely" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/DJI_20260106045924_0389_D.jpg?quality=90&amp;strip=all&amp;crop=0,0.0023151363615312,100,99.995369727277" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;p&gt;&lt;p&gt;&lt;em&gt;Zeekr 7X&lt;/em&gt;&lt;/p&gt;&lt;/p&gt; | Image: Geely" data-portal-copyright="Image: Geely" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/HB_00422.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Zeekr 7X&lt;/em&gt; | Image: Geely" data-portal-copyright="Image: Geely" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/MMM07670.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Zeekr 7X&lt;/em&gt; | Image: Geely" data-portal-copyright="Image: Geely" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/MMM07822.jpg?quality=90&amp;strip=all&amp;crop=0,27.777777777778,100,44.444444444444" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Zeekr 7X&lt;/em&gt; | Image: Geely" data-portal-copyright="Image: Geely" />

<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/Zeekr-7x-v2.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Zeekr 7X&lt;/em&gt; | Image: Geely" data-portal-copyright="Image: Geely" />
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<h2 class="wp-block-heading"><strong>Targeting the Tesla Model Y</strong></h2>

<p class="has-text-align-none wp-block-paragraph">The <strong>Zeekr 7X</strong> was my final test drive, the battery-electric crossover that clearly has the Tesla Model Y in its crosshairs. The 7X is built on the Geely SEA platform that also underpins the Volvo EX30 subcompact hatchback — though its wheelbase is a significant 4 inches longer, so its rear seat will hold adult-size humans. The 100kWh battery powers either a 416hp rear motor or a pair of motors totaling 637hp. Our test EV didn’t have the strongest regenerative braking in Sport mode, and I couldn’t test other modes in my limited time. The ride quality is considerably smoother than a Model Y, however, perhaps due to its curb weight of 5,313 pounds, fully 1,000 pounds more than the Tesla.&nbsp;</p>

<p class="has-text-align-none wp-block-paragraph">Given recent concerns over <a href="https://www.theverge.com/news/778980/tesla-nhtsa-investigation-door-handles-trap">fully electronic door handles</a>, it’s worth noting those of the 7X slide out from a flush position. To get them to do so, you first have to locate and push an adjacent round button. I found the seats comfortable for my particular build, though the interior was more conventional and “German,” with largely black trim — versus the new Model Y’s stripped-down, almost Scandinavian approach. More than any other vehicle on the lot, the Zeekr 7X was the one reporters and Geely execs viewed as a possible US entry. The key issue would be price. In China it sells for $32,000; the price in Mexico is roughly 97,000 pesos, or about $55,000.&nbsp;</p>

<h2 class="wp-block-heading"><strong>Context from Europe</strong></h2>

<p class="has-text-align-none wp-block-paragraph">Giovanni Lanfranchi, CEO of Zeekr Technology Europe, is based in Gothenburg, Sweden, where Volvo has been based for almost 100 years. Until a restructuring last year, Volvo owned 30 percent shares of both Zeekr and Lynk &amp; Co. Major changes followed the <a href="https://zgh.com/media-center/news/2024-09-20/?lang=en">September 2024 Taizhou Declaration</a> from Geely founder and chairman Li Shufu. The single-page document demanded that all Geely R&amp;D activities focus on developing every new vehicle from shared components, not just vehicle platforms but also software architectures and application layers.</p>

<figure class="wp-block-pullquote"><blockquote><p>More than any other vehicle on the lot, the Zeekr 7X was the one reporters and Geely execs viewed as a possible US entry.</p></blockquote></figure>

<p class="has-text-align-none wp-block-paragraph">Lanfranchi said since then, he has been “shocked” at the speed of what became “profound, radical change” in Geely’s R&amp;D groups in Gothenburg and Frankfurt, which work side by side with their counterparts in China.&nbsp;</p>

<p class="has-text-align-none wp-block-paragraph">Just 16 months after the declaration, each brand already has a new vehicle on an entirely common architecture. The Geely M9, Lynk &amp; Co 900, and Zeekr 9X shown at CES are all built on the SEA-S 900V long-range plug-in hybrid platform announced in July. They share 90 percent of their components and software, Lanfranchi said — whereas earlier Zeekr models used platforms developed by its own R&amp;D group just for its own models.</p>

<p class="has-text-align-none wp-block-paragraph">Geely now plans to launch new vehicles in China and Europe simultaneously, rather than delaying up to a year while a Chinese-designed vehicle is adapted to conditions in other markets.</p>

<h2 class="wp-block-heading"><strong>Trump’s invitation to China</strong></h2>

<p class="has-text-align-none wp-block-paragraph">Earlier this year, Trump dropped a bombshell. He’d be entirely fine with Chinese automakers selling in the US, he told the Detroit Economic Club — as long as they open plants to build them in this country.</p>

<p class="has-text-align-none wp-block-paragraph">Geely can probably do so more easily and faster than any other Chinese maker. The plant in Ridgeville, South Carolina, presently only builds Volvo and Polestar vehicles. But with common platforms and identical underlying software architectures, and Volvo and Polestar migrating onto them, Lanfranchi sees “no reason not to” build group vehicles in the Volvo factory. He stressed that such a move was not his to make, and no decision had been announced. But in the end, he mused, “I think it may happen.”</p>

<p class="has-text-align-none wp-block-paragraph">Michael Dunne, CEO of Dunne Insights and an expert on China’s auto industry, called Geely’s US entry “absolutely possible, likely, and probable.” The company has long felt, he said, that the US would be “its destiny.”&nbsp;</p>

<p class="has-text-align-none wp-block-paragraph">Dunne noted that Chinese EVs in the UK, led by BYD and MG, are roughly 15 percent cheaper than Japanese and Korean models. “The Chinese don’t have to be scary cheap,” he said. “They just need to be priced low enough to make you pause — then take a closer look.”&nbsp;</p>

<p class="has-text-align-none wp-block-paragraph">That’s exactly how German, Japanese, and then Korean makers built their businesses, along with features domestic cars didn’t offer, from smaller cars to bulletproof reliability to long warranties. Those countries, of course, are allies of the US — China is not.&nbsp;&nbsp;</p>
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			<author>
				<name>John Voelcker</name>
			</author>
			
			<title type="html"><![CDATA[What if Tesla made a Slate-like EV instead of the Cybertruck?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tesla/672120/slate-truck-tesla-cybertruck-what-if" />
			<id>https://www.theverge.com/?p=672120</id>
			<updated>2025-05-22T13:19:08-04:00</updated>
			<published>2025-05-22T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Cars" /><category scheme="https://www.theverge.com" term="Electric Cars" /><category scheme="https://www.theverge.com" term="Tesla" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[At last month’s rapturously received Slate debut, it took an executive’s quip that &#8220;Slate&#8221; and &#8220;Tesla&#8221; use the same five letters to shift my brain into high gear. I’ve covered the EV world for 15-plus years, and I virtually never spend time on counterfactuals. There’s quite enough to cover in the real world. But … [&#8230;]]]></summary>
			
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<img alt="illustration of Slate Truck next to a burning Cybertruck in a dumpster" data-caption="" data-portal-copyright="Image: Cath Virginia / The Verge, Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/05/257762_Tesla_slate_not_cybertruck_CVirginia.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-text-align-none wp-block-paragraph">At last month’s <a href="https://www.theverge.com/electric-cars/655527/slate-electric-truck-price-paint-radio-bezos">rapturously received Slate debut</a>, it took an executive’s quip that &#8220;Slate&#8221; and &#8220;Tesla&#8221; use the same five letters to shift my brain into high gear. I’ve covered the EV world for 15-plus years, and I virtually never spend time on counterfactuals. There’s quite enough to cover in the real world.</p>

<p class="has-text-align-none wp-block-paragraph">But … I’m of the opinion Tesla could, and should, have launched a small, simple, cheap compact pickup truck—in other words, what Slate debuted—rather than the pickup it did produce, <a href="https://www.theverge.com/2025/1/3/24334954/tesla-cybertruck-sales-demand-expectation-elon-musk">the Cybertruck</a>. That expensive and polarizing vehicle has been, to put it bluntly, a <a href="https://www.theverge.com/news/652164/tesla-cybertruck-discounts-production-cuts-2024-foundation-series">sales disaster</a>. Over 18 months, Tesla has sold only about 50,000, versus projections of many times that volume. Worse, while EV crossover utilities sell tens of thousands a month, the more expensive EV pickup trucks to date have not.&nbsp;</p>

<h2 class="wp-block-heading"><strong><strong>The path not taken</strong></strong></h2>

<p class="has-text-align-none wp-block-paragraph">The company that led the world in EV production for more than a decade could have launched an inexpensive small pickup that would have democratized EVs to a whole new class of buyers. Tesla likely could have offered more range at the same price due to its in-house battery cell production. And it would have been a global product, likely to be sold in Europe and China from launch.</p>

<p class="has-text-align-none wp-block-paragraph">Most important, it would have given Tesla the $25,000 EV that CEO Elon Musk had promised since 2020—and simultaneously pioneered a new vehicle in a “white space” in the market where no other entry existed. Now, Tesla is no longer targeting a $25,000 EV: Musk abruptly said in October 2024 the company had<a href="https://insideevs.com/news/738534/tesla-25000-car-robotaxi-musk/"> walked away from the &#8220;$25,000 Tesla</a>” idea entirely. He went on to suggest the idea of selling any $25,000 Tesla that wasn’t a robotaxi was both “pointless” and “silly.”</p>

<p class="has-text-align-none wp-block-paragraph">Why exactly should Tesla have done a Slate? I see four factors: first and foremost, the hugely appealing idea of a truly affordable EV. Tesla could well have made a small, cheap EV pickup a huge hit, given its existing assembly plants, lower-cost batteries, plus the chance to sell globally right out of the box.</p>

<h2 class="wp-block-heading"><strong>A “$25,000 EV” to catapult Tesla into the major leagues</strong></h2>

<p class="has-text-align-none wp-block-paragraph">The excitement over an unexpected product from an unknown maker likely <a href="https://www.theverge.com/electric-cars/656270/slate-truck-bloat-size-weight-safety-tech">reflects intense market desire for truly affordable EVs</a>. That was historically what Tesla intended to do, over time: grow its volume by producing higher numbers of less costly EVs via economies of scale.</p>

<p class="has-text-align-none wp-block-paragraph">In 2024, Tesla delivered roughly 1.789 million cars globally—20,000 fewer than its 2023 total of 1.808 million. That makes the company larger than Mitsubishi (945,000) Subaru (976,000), and Mazda (1.170 million), but smaller than BMW (2.45 million) and BYD (4 million-plus).</p>

<figure class="wp-block-pullquote"><blockquote><p>Tesla likely could have offered more range at the same price due to its in-house battery cell production.</p></blockquote></figure>

<p class="has-text-align-none wp-block-paragraph">With Musk’s hopes to sell hundreds of thousands of Cybertruck a year dashed for good, Tesla’s volume mainstays are now in their sixth and ninth model years (the Model Y and Model 3 respectively). Those vehicles now face competitors in all their main markets, which certainly wasn&#8217;t the case in 2020 or 2017 when those cars launched. More than 20 new EVs, both from existing automakers and startups like Lucid and Rivian, have hit the market since those years.</p>

<p class="has-text-align-none wp-block-paragraph">The classic way to boost volume is to offer new products in new segments—and from 2020, the long-promised “$25,000 Tesla” was to be that product. Even before tariffs, the U.S. vehicle market suffered from an affordability crisis: the sales-weighted average transaction price of a new vehicle has stayed at $47,000 to $48,000 since the pandemic. If EVs are to take off, their prices have to be equal to—or cheaper than—their nearest gasoline counterparts. A truly affordable EV could sell like gangbusters. And if any company were well-placed to deliver it, it would be Tesla.</p>

<p class="has-text-align-none wp-block-paragraph">Instead, Musk has doubled down on his vision of Tesla becoming a company whose products are<a href="https://insideevs.com/news/755816/tesla-survive-elon-musk-voelcker/"> robotaxis and humanoid robots</a>. Soon we’ll know more about the substitutes for that $25,000 model, the promised “lower-cost Teslas.” They’re widely expected to be “decontented” (stripped-down) versions of today’s compact Model 3 sedan and Model Y crossover. They probably won’t start at $25,000, but we’ll find out soon enough. And, to be honest, they hardly seem likely to generate the same excitement and buzz as the Slate unveiling produced.</p>

<h2 class="wp-block-heading"><strong>Existing assembly plants</strong></h2>

<p class="has-text-align-none wp-block-paragraph">Slate is now where Tesla was in 2011 and 2012, as it struggled to get the Model S into production in its newly acquired former GM-Toyota plant in Fremont, California. More than a decade later, Tesla has learned a great deal about building vehicles in volume. The company now has four plants: Fremont; Austin; Shanghai, China; and outside Berlin in Germany. That experience is something Slate’s production execs, with experience all over the auto industry, will have to impart to the new employees they hire to build cars in its own factory, a 1.4-million-square-foot former printing plant in Warsaw, Indiana.</p>

<figure class="wp-block-pullquote"><blockquote><p>A truly affordable EV could sell like gangbusters. And if any company were well-placed to deliver it, it would be Tesla.</p></blockquote></figure>

<p class="has-text-align-none wp-block-paragraph">With that experience, a Tesla Slate might have used conventional stamped-steel construction. Slate chose a nonstandard construction technique: molded gray polypropylene panels bolted onto a metal substructure. That saves Slate several hundred million dollars on the steel-stamping presses and paint shop it doesn’t have to build. Want a Slate in a different color? Simply wrap it—just as Tesla used to offer to do for the Cybertruck.</p>

<p class="has-text-align-none wp-block-paragraph">To be fair, the Cybertruck too uses nonstandard materials, which contributed to some of the significant production delays before deliveries started in late November 2023. They were due not only to its brand-new assembly plant in Austin, Texas, but also the special tooling for its flat, angular stainless-steel design and the extraordinary challenges of reaching acceptable levels of quality in a vehicle built in that metal. We’ll see how Slate does in turn.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/04/Blank-Slate-Profile_web-1.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: Slate" />
<h2 class="wp-block-heading"><strong>Lower-cost batteries</strong></h2>

<p class="has-text-align-none wp-block-paragraph">Elon Musk identified the need for what he dubbed a “gigafactory” to produce huge volumes of battery cells as early as 2013. Tesla brought its cell partner, Panasonic, into the Reno gigafactory while every other automaker was still buying cells shipped from battery suppliers. Reno started supplying 2170 cells for Model 3 production in January 2017.</p>

<p class="has-text-align-none wp-block-paragraph">Tesla is now rumored to have the lowest battery cost per kilowatt-hour of any non-Chinese maker. Globally, it produces cells for roughly 1.8 million EVs a year as well as more for its growing energy-storage business. (Though it’s worth noting that last year, GM produced cells with higher total energy through its Ultium Cells joint venture than Tesla did—at least in North America.)</p>

<p class="has-text-align-none wp-block-paragraph">Slate, on the other hand, will buy assembled battery modules from Korean maker SK-On, which also supplies batteries to Ford for its F-150 Lightning electric pickup, and assemble them into battery packs in its factory. Are they the <em>same</em> module? A spokesperson for Slate did not respond to a request for comment.</p>

<p class="has-text-align-none wp-block-paragraph">We’d bet Slate’s cost-per-kWh is higher than Tesla’s. So Tesla could have done a Slate-style pickup with either more range (from more battery capacity at the same price) or an even lower price if it stuck with Slate’s projected ranges. Tesla may have offered only the higher-range (240-mile) model, of course; from the start it has said its EVs had to have 200 miles.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25830320/STKS493_CYBERTRUCK_CVIRGINIA_B.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="Digital photo collage of a Tesla Cybertruck." title="Digital photo collage of a Tesla Cybertruck." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Image: Cath Virginia / The Verge, Getty Images" />
<h2 class="wp-block-heading"><strong>Global sales potential</strong></h2>

<p class="has-text-align-none wp-block-paragraph">One of the biggest drawbacks of the Tesla Cybertruck is that, at least for the moment, it remains a North America-only vehicle. It is a few inches short of 19 feet long — more than two feet longer than a Model S — and weighs 6,600 pounds. That’s just too large to use comfortably on many European and UK roads. Analysts express doubts over the stainless-steel truck’s ability to comply with European Union pedestrian-protection impact and crush standards.</p>

<p class="has-text-align-none wp-block-paragraph">As for China, Tesla said in December it had<a href="https://cnevpost.com/2024/12/03/tesla-no-timetable-selling-cybertruck-china/"> no plans to sell the truck</a> there “for now.” So the Cybertruck now appears limited to North America. For a much-touted new product that supposedly received one million or more reservations from across the globe, that can only be a missed opportunity.</p>

<p class="has-text-align-none wp-block-paragraph">A Slate-alike compact or C-segment two-door pickup from Tesla, on the other hand, could be designed from scratch to sell in all three major markets — just like every Tesla model was before the Cybertruck. Small pickups are a known and accepted quantity there, and the news that Slate has a cargo-box accessory kit under development for use as a small van would put such a vehicle directly into competition with the European makers now launching electric compact vans. Except this one would have had the cachet Tesla enjoyed <a href="https://www.theverge.com/news/635249/tesla-takedown-protest-stock-elon-musk-future">until quite recently</a>.</p>

<h2 class="wp-block-heading"><strong>Reasons this idea is idiotic</strong></h2>

<p class="has-text-align-none wp-block-paragraph">There are, of course, lots of reasons why a Slate-like vehicle might have been exactly the wrong thing for Tesla to launch instead of the Cybertruck.&nbsp;</p>

<p class="has-text-align-none wp-block-paragraph">The first and most important is that, in the words of the old industry saying, “Low price equals low profits.” After 2020, when the company became profitable for the first time, its margins on Model 3 and Model Y sales grew to impressive percentages. Even at high volumes, a lower-priced vehicle with a battery of 80 kWh is likely to have slim margins despite Tesla’s low cell costs. The Cybertruck, sold in the volumes claimed, may not have posed that challenge.</p>

<p class="has-text-align-none wp-block-paragraph">Second, any Tesla virtually has to have a central touchscreen and advanced telematics. It’s part of the brand DNA. That clearly adds cost, as would a camera suite to let Tesla continue to aggregate visual data for its hopes of a self-driving future.</p>

<figure class="wp-block-pullquote"><blockquote><p>There are, of course, lots of reasons why a Slate-like vehicle might have been exactly the wrong thing for Tesla</p></blockquote></figure>

<p class="has-text-align-none wp-block-paragraph">Third, again to the brand image, a small, cheap, square, very basic pickup is hardly what we would envision as a “Tesla.” It would require expanding the concept of what a Tesla is — though so did the Cybertruck. Side note: a Slate-like pickup might not do well in China, where a small pickup is viewed as a commercial vehicle for low-wage laborers.</p>

<p class="has-text-align-none wp-block-paragraph">Finally, a Slatelike truck–or any two-door vehicle–is an impractical vehicle to turn into a robotaxi, even assuming it were fitted with the appropriate camera and sensor suite. As long as five years ago, that was clearly the direction in which Musk was driving the company.&nbsp;</p>

<p class="has-text-align-none wp-block-paragraph">As noted, I almost never deal in counterfactuals. I made an exception here, considering the road not taken, because it seems to me more in line with what the world expected of Tesla from 2012 to 2020. Not to mention a lot more aligned with<a href="https://www.tesla.com/secret-master-plan"> The Secret Tesla Motors Master Plan</a> of 2006, specifically its third point: “Use <em>that</em> money [from building affordable cars] to build an even more affordable car.” Still, affordable cars have to be desirable to make a difference; the Cybertruck is neither, as the market has shown. But a Slate-like Tesla small pickup could have been. <em>Sic transit gloria mundi</em>.</p>
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