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	<title type="text">Ryan Bradley | The Verge</title>
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	<updated>2016-08-25T14:09:19+00:00</updated>

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			<title type="html"><![CDATA[All Queens Must Die]]></title>
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			<category scheme="https://www.theverge.com" term="Features" /><category scheme="https://www.theverge.com" term="Science" /><category scheme="https://www.theverge.com" term="Wilderness Week" />
							<summary type="html"><![CDATA[The cows were the first to go because cows are big, and killing them was easy. The ranchers on Santa Cruz Island had been killing cattle for more than century already. Rounded up, marched onto ships and motored 20 miles across the Pacific to mainland California, the cows were slaughtered, just like they&#8217;d been slaughtered [&#8230;]]]></summary>
			
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<p>The cows were the first to go because cows are big, and killing them was easy. The ranchers on Santa Cruz Island had been killing cattle for more than century already. Rounded up, marched onto ships and motored 20 miles across the Pacific to mainland California, the cows were slaughtered, just like they&rsquo;d been slaughtered for a hundred years, or longer even. By the early 1980s, the cows were gone. So were nearly all the ranchers.</p>
<div class="m-snippet full-image"><img data-chorus-asset-id="6992501" alt="Ant new lede" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6992501/johnfpeters_santacruz_finals_01_cropped__1__2.0.jpg"></div><section class="lede"><div class="hed-wrapper"><h1>All Queens Must Die</h1></div> <div class="m-snippet thin divider"><p><img data-chorus-asset-id="6982281" alt="vrg_1201_divider_01.0.jpg" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6982281/vrg_1201_divider_01.0.jpg"></p></div> <h2>On Santa Cruz Island, they killed the cows, sheep, and bees. Now it&rsquo;s time to finish the job</h2></section><section class="lede"><h3>By Ryan Bradley | Photography by John Francis Peters</h3></section><div class="m-snippet thin"> <p><strong><span class="dropcap">T</span>he cows were</strong> the first to go because cows are big, and killing them was easy. The ranchers on Santa Cruz Island had been killing cattle for more than a century already. Rounded up, marched onto ships and motored 20 miles across the Pacific to mainland California, the cows were slaughtered, just like they&rsquo;d been slaughtered for a hundred years, or longer even. By the early 1980s, the cows were gone. So were nearly all the ranchers.</p> <aside class="float-right ww"> <img data-chorus-asset-id="6982423" alt="vrg_wilderness_week_logo_01.0.0.jpg" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6982423/vrg_wilderness_week_logo_01.0.0.jpg"><p>The National Park System is turning 100, and The Verge is celebrating with <a href="http://www.theverge.com/label/wilderness-week">Wilderness Week</a>: a look at the natural world, its freaky critters, and its future.</p></aside><p>The sheep were trickier. There were a lot more of them, something like 40,000, grazing over 96 square miles of mountainous island covered in dense chaparral, little oak woodlands, deep canyons, towering cliffs, and some of the largest sea caves in the world. A great landscape to hide in. The Nature Conservancy &mdash; which owns about three-quarters of the island &mdash; set about eradicating the sheep in 1981. By 1989, the Conservancy had killed at least 37,000 of them, but some sheep survived on Santa Cruz into the &lsquo;90s.</p> <p>By 1997, the island began to open up, as part of the five-island Channel Islands National Park. The sheep carcasses dotting the landscape were not so great for public relations, and photos of wounded sheep and orphaned lambs made it into the papers and nightly news. The National Park Service paid to have the remaining sheep quickly rounded up and shipped across the channel.</p> <p>The program to remove the bees was far more tactically rigorous: for five years, beginning in 1988, scientists carefully mapped all the colonies, killing off the easy ones. In 1994, they introduced a parasitic mite to take care of the rest. By 2002, only one colony was left, on top of a grade named Matzana. Within seven months, that was gone, too.</p> <aside class="float-left"><q>The snipers tracked the collared Judas pigs back to their kind</q></aside><p>The pigs were the trickiest. Or trickiest yet. They&rsquo;d been on the island since the mid-19th century, brought over by the first ranchers, and had long gone feral. The Parks Service and Conservancy closed off most of the island to the public beginning in 2005, called in teams of New Zealand snipers and helicopter pilots and, within a year, had killed 5,000 of them. Over the next few months, some of the remaining pigs were captured and radio collared. Pigs are social, and extremely smart. The snipers tracked the collared, so-called Judas pigs back to their kind and, only if and when they could destroy a group all at once, opened fire. Any pig left alive, even wounded, would become all the more skittish and difficult to find. It would teach others to fear helicopters overhead.</p> <p>Some of the last remaining island pigs had changed their habits entirely. One Judas seemed to have turned amphibian. When a helicopter team flew by the patch of coastline where the radio collar told them it should be, they found a cave high up on a cliff. A harnessed sniper descended into the cave and, when the pig charged out of the dankness, he put it down. Santa Cruz Island was declared pig-free by 2007. In 2012, it was declared turkey-free, too. The Nature Conservancy was tantalizingly close to its goal &mdash; to restore Santa Cruz Island to something approximating its prehistoric, virgin state.</p> <p>There was but one invasive animal remaining, the toughest and hardiest creature of them all. For years, no one had figured out how to kill it. For half a century, no one even knew it was there. But it was, in the millions. And now the conservationists turned to face their most tenacious foe: the Argentine ant.</p> </div><div class="m-snippet"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6989341/JohnFPeters_SantaCruz_FINALS_02_fin.0.jpg" alt="Ant section 1" data-chorus-asset-id="6989341"></div><!-- ######## END SNIPPET ######## --><div class="m-snippet thin"> <p><strong><span class="dropcap">I</span>magine an ant:</strong> long delicate legs; a slim, dark, reddish-brown body; and antennae segmented 12 times. Its crawl or march or whatever you want to call it is distinctive &mdash; more of a scurry. And it isn&rsquo;t alone. It&rsquo;s surrounded by its sisters, a line of ants in front and behind, ready to swarm or attack or raid. They are relentless, these ants, which is why when you picture an ant &mdash; the type you go to war with every summer, summer after summer, in your kitchen and bathroom and backyard &mdash; the ant you are picturing is almost certainly <em>Linepithema humile</em>, the Argentine ant.</p> <p>The Argentine ant is one of the most successful invasive creatures on Earth. Their colonies appear on every continent but Antarctica, and many, many islands in between. They are so pervasive that the first of their species collected, named, and properly identified weren&rsquo;t even in their native Paran&aacute; River drainage, which stretches across northern Argentina, Uruguay, Paraguay, and southern Brazil. No, the first Argentine ants were identified on Madeira, an island located a few hundred miles off the coast of Morocco, in the mid-19th century. Within a decade or two, they were spotted in Portugal, then Spain, Southern France, Italy, and the port of New Orleans.</p> <p>Trade globalized, and the Argentine ants colonized. They reached the Canary Islands and Azores by ship, and most of the southeastern United States and California by rail, likely carried in the dirt of potted plants. By 1902, Argentines were in Belfast, eking out the colder months in the warm walls of human homes. They can live pretty much anywhere, so long as there are humans and our climate-controlled structures. They have been found in greenhouses and inside zoos throughout the Midwest and into Canada. Southern California and the Mediterranean feel like home, though colonies have been found <a href="https://www.researchgate.net/publication/228654113_Worldwide_spread_of_the_Argentine_ant_Linepithema_humile_Hymenoptera_Formicidae">in apartments as far north as Sandnes, Norway</a>.</p> <p>They wreak special havoc on islands, because most island ecosystems haven&rsquo;t seen anything like them before. Hawaii had no native ants at all until trade and Europeans brought them. Argentines landed in the middle of the 20th century and ran rampant on Oahu and Maui. They&rsquo;ve become the most dominant ant on Bermuda, too, pushing out a species of carpenter ant and so decimating the indigenous Bermuda ant that it was long thought extinct until, in 2002, an intern at the Bermuda Aquarium Museum and Zoo found a colony hiding inside an exhibit.</p> <aside class="float-left"><q>The large supercolony, it turns out, is a global superpower</q></aside><p>Part of the Argentine ant&rsquo;s success comes from its particularly relentless aggression. The Paran&aacute; River drainage is one of the more ant-choked regions in the world, and Argentines evolved to be the elbows out, bare-knuckle brawlers of the insect kingdom. Overseas, colonies spread freely through territories filled with weaker, ill-prepared ants, or no ants at all, and the Argentines rarely encounter a foe that can match them, save for other colonies of Argentines (or fire ants, another Paran&aacute; invasive). But another aspect of the species success overseas is its uniquely extended and frighteningly vast version of sisterhood: the supercolony.</p> <p>A colony of ants is a very large family of females. The genetic bond between certain colonies of Argentine ants is particularly strong. It&rsquo;s so strong that a worker from one colony can be plucked up and deposited into another, hundreds of miles away, and she will act as if she&rsquo;s right at home, surrounded by family, which, in a way, she is. Throughout California, from San Diego to San Francisco, the Argentine ants form one enormous sisterhood, or colony, or supercolony. The California supercolony is known in scientific literature as &#8220;the large supercolony.&#8221; But recent studies suggest that it is even larger than it was long assumed to be. The lineage of the California colony is the same as colonies along the northern Mediterranean coastline and southern Japan. The large supercolony, it turns out, is a global superpower. Decades ago, it made landfall on Santa Cruz Island.</p> </div><div class="m-snippet"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6989369/JohnFPeters_SantaCruz_FINALS_11_fin.0.jpg" alt="Ants section 2 alt" data-chorus-asset-id="6989369"></div><!-- ######## END SNIPPET ######## --><div class="m-snippet thin"> <p><strong><span class="dropcap">C</span>hristina Boser arrived </strong>on Santa Cruz fresh off her ecology dissertation and ready to help breed the island&rsquo;s foxes, which had been on the brink of extinction. Instead, she got handed the list of invasive species to remove. The Argentine ants were all that remained animal-wise, though there were still plenty of invasive plants. &#8220;I&rsquo;m an animal person,&#8221; Boser told me. &#8220;So I got ants.&#8221;</p> <p>That was seven years ago. She&rsquo;s spent most of that time learning the ants&rsquo; ways and how to effectively poison them without harming other, noninvasive critters. The Nature Conservancy&rsquo;s island eradication programs have always focused on benefiting an ecosystem as a whole, but it is particularly concerned with invasives that tip the ecological balance in such a way that it threatens native wildlife with outright extinction.</p> <aside class="float-right"><q>Boser needed to poison all the queens at once</q></aside><p>Island eradications are always high-stakes, high-wire endeavors &mdash; you get, more or less, one big shot at taking out a whole species. Then you wait, sometimes years, to see if the invader has truly been eliminated or has, instead, come back. The coming back from the dead is called the Lazarus effect. Often all it takes is one pregnant female or a breeding pair to undo years of planning and millions of spent dollars. In the ants&rsquo; case, one stalwart queen stowed away underground could undo everything Boser had been plotting.</p> <p>Boser, extremely practical and one of those humans for whom the normal rules regarding reserves of energy and focus seem not to apply, had met an equally relentless foe. How do you eradicate tens of millions, if not billions, of tiny insects that live under several dozen square miles of extremely rugged terrain? Killing each ant would be an impossible task. But kill the queen and you initiate a colony collapse, for the queen is the only source of new ants. Only, Argentine ant colonies often boast several queens, so even the ant&rsquo;s central weakness required a comprehensive plan of attack: Boser needed to poison all the queens at once. If she did that, Santa Cruz would be one step closer to perfection.</p> <p>&#8220;You&rsquo;re looking at this landscape, you&rsquo;re looking at millions of ants around one oak tree, and you&rsquo;re thinking &mdash; how do you affect them all?&#8221; Boser said to me. &#8220;How do you get an ant to do what I want them to do?&#8221;</p> <p><img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6989357/JohnFPeters_SantaCruz_FINALS_15_fin.0.jpg" alt="Ants section 2" data-chorus-asset-id="6989357"></p> <p class="caption">Christina Boser</p> <p>She had Argentines in her backyard, of course, so she began her initial research and development there. Most poisoning systems acted too fast, killing ants either upon contact or soon after. Boser finally hit upon little gel beads, the kind used by florists in watery bouquets. Biodegradable, they soaked up the sugar water cut with poison, and kept their shape long enough, allowing the ants time to swarm and haul them homeward, back to the queens.</p> <aside class="float-right"> <img data-chorus-asset-id="6989879" alt="Ants scientist" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6989879/JohnFPeters_SantaCruz_FINALS_09_fin.0.jpg"> <img data-chorus-asset-id="6989883" alt="Ants gear" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6989883/JohnFPeters_SantaCruz_FINALS_08_fin.0.jpg"> </aside><p>Best of all, the sugar water bait balls took advantage of two quirks of the Argentine ants&rsquo; behavior. All ants live in a chemical world governed by pheromones. Argentines, in particular, are excellent at recruiting &mdash; telling other workers, via chemical scent, that there&rsquo;s a valuable food source here, and getting many of their nest mates to follow. Those nest mates then lay more pheromones, and soon enough a swarm forms, be it around a dead cockroach, potato chip, or poisoned gel ball. The ants, craving carbohydrates, would swarm all over the poison. Particularly this time of year.</p> <p>Summer in California is Argentine ant season. It&rsquo;s when they&rsquo;re most on the march, hunting for food, invading kitchens and bathrooms. The ants are out of sync with the native flora and fauna of their adopted homes in coastal California, where nearly everything native has bloomed and died by July, if not earlier. The hills are dusty brown and gray and ready to burn. Most native ants, and many native insects, lie low or go dormant during the dog days. The Argentines, however, are roaming, hungry, and vulnerable.</p> <p>Boser moved her research from her backyard to a hillside near an old orchard on the island, not far from where the ants first made landfall sometime in the late 1950s or early 1960s. The ants had probably been carried to Santa Cruz by a Navy vessel hauling construction material, and soon colonized the wash and dry creek bed leading down to the small harbor. Decades passed, and the ants slowly worked their way up the wash, up into the orchard, then onto the hill beyond. But it wasn&rsquo;t until 1996 when a biologist working in the old orchard reached up to a branch and came back down with Argentines scuttling all over his hand. &#8220;Oh shoot,&#8221; he thought, &#8220;these aren&rsquo;t supposed to be here.&#8221; He added them to the list which, years later, was handed to Boser.</p> <p>After years of plotting and planning, Boser hoped to strike the indomitable ants a killing blow. Maybe. She wasn&rsquo;t going to promise anything. &#8220;Ecology is really, really messy,&#8221; she said. Then she invited me out to the island to see the mess.</p> </div><div class="m-snippet"><img data-chorus-asset-id="6989689" alt="ants section 3 lede" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6989689/JohnFPeters_SantaCruz_FINALS_03_fin.0.jpg"></div><!-- ######## END SNIPPET ######## --><div class="m-snippet thin"> <p><strong><span class="dropcap">O</span>ff the starboard</strong> bow on the twin-hulled double-decker ferry that shuttles back and forth from Ventura to Santa Cruz Island, a pod of common dolphins worked a school of fish, and children leaning over the railing screamed, delighted. An old ranch hand was telling me how he missed bow hunting the sheep; it had been good business, leading hunting parties. He&rsquo;d worked on Santa Cruz for 45 years, but now that all the game was gone he mostly fixed the old rusted army trucks used by the scientists to bounce around from one study site to another. The old hand leaned back, tipped his cap down over his eyes, and dozed off for the rest of the three hour trip.</p> <p>Up ahead, through the marine haze, the outline of the island emerged. Its easternmost edge flattened out to a broad anchorage where the school kids and practically everyone else onboard would be let off. This was the National Park side of the island. Another five miles or so west along the coast we came to another anchorage, which led to a rocky, rough beach filled with sea detritus, and an even rougher wash leading into the island&rsquo;s interior. At this landing, visitors need an escort, or a special permit, and are required to carefully wipe their shoes and check for stowaway species. This was The Nature Conservancy portion of the island.</p> <aside class="float-right"><q>It was a fine-looking ant, I said. Probably the finest ant I&rsquo;d ever seen</q></aside><p>Boser drove us up the wash toward the center of the island where we met David Holway, an ecologist from the University of California, San Diego, who specialized in ants &mdash; Argentines in particular. He was out in the field, searching for native ants in the shade of an old oak tree, and as he walked up to greet us he was distracted by a line of ants in the road. He squatted down and motioned us over. &#8220;These are harvester ants,&#8221; he said. &#8220;Extremely rare.&#8221; The ants crossed the road, carrying bits of grass into their nest. &#8220;That&rsquo;s why they&rsquo;re called harvesters,&#8221; Holway said. &#8220;They&rsquo;re bringing plant material back, dispersing seeds. They&rsquo;re incredibly important to these ecosystems.&#8221;</p> <p>There are 32 ant species on Santa Cruz, Holway said, though none were completely unique to the island. It&#8217;s likely that several species ended up on the island after being blown across about 20 miles across the channel in the fall, when the Santa Ana winds blast offshore from California&rsquo;s inland deserts, down the mountains, and out to sea. Many of the species on Santa Cruz were like these harvesters &mdash; nearly gone from mainland California, pushed out by Argentines, but still fairly common here. In a sense, the place had become a kind of ark for threatened native ants.</p> <div class="m-snippet full-image"><img data-chorus-asset-id="6989669" alt="Ants Blue Jay" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6989669/JohnFPeters_SantaCruz_FINALS_06_fin.0.jpg"></div> <!-- ######## END SNIPPET ######## --><p>We followed Holway to an island scrub oak: a shrunken-down, twisted-up variety unique to the Channel Islands. Another of the island&rsquo;s endemics, a blue jay called the island scrub jay, featured short, stubby wings and was bad at flying. It made its home in these oaks, too. Holway beat at the dense, low-lying branches of the scrub with a special net, called a beating net, perfect for dislodging insects from the canopy. Bits of oak fell into the net, then a jumping spider, and then an ant. &#8220;Ah. Yes. <em>Camponotus maritimus</em>, a carpenter ant endemic to California. They&rsquo;re gorgeous,&#8221; Holway said. It was a fine-looking ant, I said. Probably the finest ant I&rsquo;d ever seen. &#8220;Notice the two tones on the body,&#8221; Holway said. &#8220;And the nice legs.&#8221; &#8220;They&rsquo;ve got great legs,&#8221; Boser said. I nodded.</p> <p>Hours later, back at the old ranch where the Nature Conservancy ran its operations, a helicopter pilot and Boser went over the plan of attack for the gel pellet dispersal tomorrow morning. The system Boser has devised required two fork lifts, huge tubes filled with the gel pellets, a large metal chute, and the copter for dispersal. It was a complicated system, but it was the least complicated of the different systems Boser had devised. Plus, it hinged primarily on gravity to get the pellets from the chute into the bucket and gravity, Boser said, was more reliable than any machine.</p> <aside class="float-right"> <img data-chorus-asset-id="6989399" alt="Ants section 3 alt" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6989399/JohnFPeters_SantaCruz_FINALS_12_fin.0.jpg"> <img data-chorus-asset-id="6989705" alt="Ants helicopter 2" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6989705/JohnFPeters_SantaCruz_FINALS_13_fin.0.jpg"> <img data-chorus-asset-id="6989711" alt="Ants helicopter 3" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6989711/JohnFPeters_SantaCruz_FINALS_14_fin.0.jpg"> </aside><p>The next morning, on our way over to the landing strip and staging ground, we passed through huge strands of dried-up fennel, covering whole hillsides, and a grove of eucalyptus &mdash; both stubborn invaders like the Argentine ants. The fennel had spread considerably after the sheep were dispatched. They&rsquo;d kept the plant in check. We passed by old pens where the island foxes had been bred when they were on the brink of extinction &mdash; an event caused by a complicated cocktail of invaders: golden eagles had been drawn to the island by piglets, which were easy prey, and welcomed as a check on the pig population. But then observers realized that the eagles were feasting on the native foxes too, and it was nearly too late to save them. In the endlessly intricate dance of keeping ecosystems balanced, the enemy of an enemy can turn friend then foe overnight.</p> <p>Approaching the old airfield, on the branch of a dying, dried-up oak, a prideful scrub jay hopped and flapped as if in hopes of scaring us off. Nearby, I began to see the mess of ecology and conservation in action. The first tub of beads had been poured into the chute, but was leaking out of a small gap at the chute&rsquo;s end. Boser and a few others were staring up as a sticky mess of sugary beads fell into their faces. &#8220;Maybe some rubber, to jam up in there?&#8221; Boser said. The graduate students, in army surplus pilot jumpsuits, began shoveling the fallen beads, breaking the sugar water into a slurry and sending little droplets splattering. A ranch manager hopped down from his forklift and made quick work of an old hose, cutting bits of it to close in around the gap.</p> <p>With the gear patched, the helicopter pilot lifted off, tightly turning around and hovering with the bucket just under the chute, kicking up small bits of sugar water slurry before flying off down the coast, a few ridges over. As he made his first line, the tiny poison pellets shot out from the bucket, catching the sunlight and shimmering, diamond-like. By his fifth run, the patch had failed, and the gel bead slurry trickled out again.</p> <p>Boser sighed and walked back up toward the pellet tubs, near the small citrus grove where the ants were first discovered. The ants were still there, of course. For years she&rsquo;d been tromping across these steep hills, dense with sage and mustard, running from wasps, looking for ant colonies, calculating the probability of their persistence even after mass aerial poisoning. If they fixed the chute, if the coverage was good, and if they did this again every month for another four months, for two full summers, she&rsquo;d calculated that they had a very good chance of killing off the ants, close to 99.9 percent. Not perfect, but close enough.</p> </div><div class="m-snippet"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6989413/JohnFPeters_SantaCruz_FINALS_05_fin.0.jpg" alt="Ants section 4" data-chorus-asset-id="6989413"></div><!-- ######## END SNIPPET ######## --><div class="m-snippet thin"> <p><strong><span class="dropcap">T</span>he evening before</strong> the ant eradication began, I hiked up one side of the small valley where the old ranch spread, climbing one of the two mountain ranges that make up Santa Cruz Island. I walked up toward the north side, dark red with volcanic rock like burnt sienna. The south side, farther from the mainland, was green-gray sedimentary and ancient &mdash; it had been the ocean floor millions of years ago. I went through the valley slowly at first, watching the island foxes as they came out into the fallow fields to hunt. Then faster, passing up through a tiny pine forest, hearing mourning doves coo loudly at one another among the strange bonsai tangle of the scrub oaks. Up through a hillside swept with blooming buckwheat, all dusty yellows and pinks, blurred along the ridge with the hazy evening sky. It became very silent, then the dry brush rustled, and an island fox trotted out and stared at me for a spell, sniffing the evening air before losing interest and trotting back into the chaparral. I peered down at the far side of the valley to a small dirt airfield and beyond, to the old port where the ants had first arrived, and where the war on the ants was about to begin.</p> <p>I thought then of what the Conservancy was saving. Like most species that end up native to an island, the Santa Cruz Island foxes had become, in their way, unique. It isn&rsquo;t quite its own species &mdash; it could, for example, mate with other island foxes on the other Channel Islands, and create viable offspring. But still, on each of the Channel Islands the foxes were undergoing the long, slow process of speciation. Foxes on Santa Cruz, which is farther north and chillier than most of the islands, have thicker coats in richer colors. Their personalities are different, too, more curious and docile. Given enough time, the Santa Cruz Island fox could in all likelihood shift from subspecies to full-blown species.</p> <aside class="float-right"><q>The uncomfortable truth is that the foxes&#8230; were almost certainly brought to the island by humans too</q></aside><p>But the uncomfortable truth is that the foxes &mdash; so ingrained in the idea of the native ecology here &mdash; were almost certainly brought to the island by humans too. Like the Argentine ants, they came by boat. Unlike the ants, it wasn&rsquo;t the military, the boat wasn&rsquo;t motorized, and it was a long time ago. A Native American tribe, the Chumash, likely brought them over on long, canoe-like ships called tomols that they used to cross the channel for nearly 10,000 years. They brought dogs, too. The dogs they used for hunting, but the foxes, it seems, were kept around because they were cute and companionable &mdash; more cat than doglike. When Boser told me this, I asked her why foxes were considered native but the Argentine ants were not. Was the distinction of native vs. invasive simply one of time? &#8220;Where do you draw the line?&#8221; I asked her. &#8220;Do you go back 100 years? Two hundred?&#8221;</p> <p>&#8220;No, no,&#8221; she said. &#8220;Naming dates gets you in a lot of trouble, drawing firm lines like that.&#8221; The best she could do, both as an employee of The Nature Conservancy and an ecologist, was to value biodiversity above all, right up there with the overall health of the ecosystem. The Argentines presented a threat not simply to several ant species, but other types of flora and fauna as well &mdash; the flowers that needed their seeds moved by the harvester ants; the bees that were harassed off of flowers run over by Argentines; or the health of the soil, even.</p> <p>Holway had told me that the Argentine ants were poor soil excavators, preferring to raid other ant colonies and move in rather than dig out their own nests. Soil turnover is important, he emphasized, as it aerates the earth, benefiting not just the plants around it but also species living in the soil. The Argentines seemed uninterested in digging, and the soil and plants were worse off for it.</p> <p>It reminded me of a line from Wendell Berry&rsquo;s essay &#8220;Conservation and Local Economy&#8221;: &#8220;If we speak of a <em>healthy</em> community, we cannot be speaking of a community that is merely human. We are talking about a neighborhood of humans in a place, plus the place itself: its soil, its water, its air, and all the families and tribes of nonhuman creatures that belong to it.&#8221; It made me think of dominating, invasive species as bad neighbors, and the ranchers who had brought along the pigs and cows and sheep as bad neighbors, too. Had the Chumash been good neighbors? And what about the humans on the island today? And the Argentine ants? Though they weren&rsquo;t immediately threatening a species with extinction, they did pose a threat to the balance of the place.</p> <img data-chorus-asset-id="6989827" alt="Ants cliffs" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6989827/JohnFPeters_SantaCruz_FINALS_16_fin__1_.0.jpg"><p>Still, the eradication effort seemed extreme, like a grand experiment in whole system ecology. By trying to turn the island back into what it once was, undoing the human hand with more human hands, where were we going? Aggressive warmongers, successfully spread out across the continents, forming global superpowers&hellip; it seemed to me we shared more in common with the Argentine ants than was comfortable to admit, and that in doing battle against the ants we&rsquo;d come close to the crux of conservation and our ideas of what is natural and of what nature should be.</p> <p>&#8220;The thing is, everything about island eradications is already pretty extreme: the amount of planning, the cost, the fact that it&rsquo;s typically a last resort,&#8221; Brad Keitt, the director of conservation at Island Conservation, told me. Island Conservation is a nonprofit that does nothing but prevent extinctions on islands by removing invasive species. Islands, Keitt said, represent less than 5 percent of the Earth&rsquo;s land mass, but account for 15 percent of its biodiversity. About 40 percent of all species currently threatened with extinction are on islands, and two-thirds of those threats are from invasive species brought by humans. It was, Keitt said, not just a question of good stewardship but our moral imperative to do everything in our power to stop these extinctions and protect biodiversity. &#8220;Eradications are simply the most cost-effective approach,&#8221; he said.</p> <aside class="float-left"><q>&#8220;It&rsquo;s living, it&rsquo;s changing, it&rsquo;s a whole system, not anything like a museum or a zoo.&#8221;</q></aside><p>At one point, while we waited for the dispersal chute to be fixed, I called The Nature Conservancy&rsquo;s restoration efforts &#8220;museum-like&#8221; and Boser pushed back. &#8220;That&rsquo;s completely wrong,&#8221; she said. &#8220;It&rsquo;s living, it&rsquo;s changing, it&rsquo;s a whole system, not anything like a museum or a zoo. We still have so much to learn from it.&#8221; She brought up a recent finding among the island&rsquo;s scrub jays: groups of birds on the same island had developed different-sized beaks. Some of the jays preferred the pines, and their beaks were longer and pointier, while others who lived and foraged in the scrub oak had developed more blunt-edged beaks. That birds on the same island living within several yards of one another could begin to develop such different traits flew right in the face of Darwin&rsquo;s finches, and the whole concept of how species became species due to geographical separation. This wasn&rsquo;t geographical separation. This was habitual separation. Similar changes might be happening with the ants, or the bees, or any number of other species on Santa Cruz, but we&rsquo;d never know if we allowed invasives like the Argentine ants to take over and dwindle their populations.</p> <p>Boser told me that eradication efforts happening on the far northwest side of Santa Cruz island &mdash; the side few visitors get to see &mdash; had brought about the most remarkable change of all: cleared of invasives, the island&rsquo;s native flora and fauna had returned beyond anyone&rsquo;s expectations. She&rsquo;d show me what she meant before I caught a ferry back to the mainland. She&rsquo;d arranged a helicopter ride, to show me the part of the island that had been returned to a near-prehistoric, perfect state.</p> <p>On my last day on the island, we climbed into the helicopter and took off from a fallow field in the island&rsquo;s central valley, and swept up the sea cave-pocked coast toward the most rugged swaths. The landscape was almost entirely vertical, cliffs and canyons leading to rocky coastline. There were no Argentine ants here, no Eucalyptus trees or fennel, no Judas pigs or cattle. I was seeing the island as it would have been 300 years ago, perhaps. Except, of course, there were people here back then, so this was something different, older, more primordial. We flew over a small beach filled with sea lions, and down near a dark canyon, dense with ferns. We flew up a sea cliff and saw an eagle&rsquo;s nest in the distance. A bald eagle soared off from it, the bird&rsquo;s white head gleaming against the dark sea. It was a stunning sight, and surprising.</p> <p>The bald eagles had been killed off sometime in the late 1950s or early 1960s, first by hunters, then by DDT. Now they&rsquo;d been brought back from beyond the grave. From 2002 to 2006, 61 eagles were released until, at last, a pair produced a chick. The island has eight nesting pairs, untouched since 2009. It cost about $200,000 a year for years to secure their future on Santa Cruz Island, releasing bird after bird until they gained a foothold. It was a hard battle to undo past misdeeds. But the bald eagles were good neighbors. Marine hunters, they didn&rsquo;t seem to go after the island foxes, and kept the golden eagles at bay. And they were thriving, which shouldn&rsquo;t have come as a surprise. After all, they were natives to the land once before.</p> </div><div class="m-snippet thin"><p><img data-chorus-asset-id="6982281" alt="vrg_1201_divider_01.0.jpg" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6982281/vrg_1201_divider_01.0.jpg"></p></div><div class="m-snippet thin"> <p>Produced by <a href="http://www.theverge.com/users/Frank%20Bi">Frank Bi</a></p> <p>Design by <a href="http://www.theverge.com/users/Happicamp">James Bareham</a></p> <p>Edited by <a href="http://www.theverge.com/users/mvzelenko">Michael Zelenko</a></p> </div>
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			<author>
				<name>Ryan Bradley</name>
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			<title type="html"><![CDATA[Connor goes to Hollywood]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2015/8/26/9207321/vidcon-2015-aconmann-youtube-star" />
			<id>https://www.theverge.com/2015/8/26/9207321/vidcon-2015-aconmann-youtube-star</id>
			<updated>2015-08-26T10:01:23-04:00</updated>
			<published>2015-08-26T10:01:23-04:00</published>
			<category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Features" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="YouTube" />
							<summary type="html"><![CDATA[Valley Village is located next to North Hollywood, which isn&#8217;t very close to Hollywood at all. The Santa Monica Mountains, plus a handful of neighborhoods and freeway exchanges, separate Hollywood from North Hollywood. For the past several months, it has been impossible to drive between these neighborhoods without passing a billboard advertising a YouTube star. [&#8230;]]]></summary>
			
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<p>Valley Village is located next to North Hollywood, which isn&rsquo;t very close to Hollywood at all. The Santa Monica Mountains, plus a handful of neighborhoods and freeway exchanges, separate Hollywood from North Hollywood. For the past several months, it has been impossible to drive between these neighborhoods without passing a billboard advertising a YouTube star. Most often, that star is Grace Helbig, a 28-year-old comedian who recently crossed over, landing her own honest-to-god television show on E!. Viewership of <em>The Grace Helbig Show</em> tanked quickly &mdash; by its third episode, it was only drawing 182,000 viewers, causing the network to move it from Friday to Sunday night. Helbig, meanwhile, still posts videos for her YouTube channel, where she has 2.6 million subscribers.</p>
<div class="m-snippet full-image"> <img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/3999800/JohnFPeters_VIDCON_FINALS_13.0.JPG" alt="Connor Pool" data-chorus-asset-id="3999800"> <section class="lede"><h1>Connor goes to Hollywood</h1> <h2>Chasing stardom in YouTube&#8217;s crowded universe</h2> <h3>Ryan Bradley</h3></section><p> </p> <div class="m-snippet thin"> <p> </p> <p><strong>Valley Village is located</strong> next to North Hollywood, which isn&rsquo;t very close to Hollywood at all. The Santa Monica Mountains, plus a handful of neighborhoods and freeway exchanges, separate Hollywood from North Hollywood. For the past several months, it has been impossible to drive between these neighborhoods without passing a billboard advertising a YouTube star. Most often, that star is Grace Helbig, a 28-year-old comedian who recently crossed over, landing her own honest-to-god television show on E!. Viewership of <em>The Grace Helbig Show</em> tanked quickly &mdash; by its third episode, it was only drawing <a href="http://newmediarockstars.com/2015/05/is-the-grace-helbig-show-in-trouble/">182,000 viewers,</a> causing the network to move it from Friday to Sunday night. Helbig, meanwhile, still posts videos for her YouTube channel, where she has 2.6 million subscribers.</p> <aside class="float-left"><q>Sixty-four thousand people, he said &mdash; &#8220;that&rsquo;s an NFL stadium.&#8221; </q></aside><p>On a recent midsummer afternoon, Connor Manning was sitting in a Valley Village bistro, picking at his salad and considering Helbig&rsquo;s level of celebrity, celebrity generally, and if that was what he really wanted. Manning is not famous. Except, perhaps, to the 64,000 people who were subscribed to his YouTube channel. That doesn&rsquo;t sound like a lot, compared to the stars on the billboards, but it&rsquo;s all relative. Sixty-four thousand people, he said &mdash; &#8220;that&rsquo;s an NFL stadium.&#8221;</p> <p>Manning had just had his hair cut, shaved close on both sides, slicked back for the most part though stray locks escaped to cover one of his two very blue eyes. He was anxious &mdash; his knees bobbed and bounced under the table. &#8220;I&rsquo;ve never been the one who&rsquo;s been really assertive,&#8221; he said. &#8220;But I&rsquo;m in a place where I&rsquo;m trying to practice that and, like, faking it in a way.&#8221; He laughed. Just a few minutes earlier he had mentioned how hard he works to appear unguarded for his audience, his fans. If he wanted to develop his YouTube videos into a self-sustaining career, the kind where he wouldn&rsquo;t have to wait tables on the side, he would need to present a more confident facade to the companies that control the pathways to larger audiences, more money, greater success. He&rsquo;d need to fake it, maybe, or figure out another way.</p> </div> <!-- ######## END SNIPPET ######## --><div class="m-snippet"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/4000428/JohnFPeters_VIDCON_FINALS_01.0.JPG" alt="Connor profile" data-chorus-asset-id="4000428"></div> <!-- ######## END SNIPPET ######## --><div class="m-snippet thin"> <p>Manning, 22, had moved to LA exactly two weeks before I met him, driving across the country from his home in the Baltimore suburbs where, for the better part of five and a half years, he&rsquo;d made videos of himself and posted them to his YouTube channel, AConMann. For now, he&rsquo;s crashing at his friend Sasha&rsquo;s apartment in Studio City, just over the hills from Hollywood. Ever since he was in high school and probably even earlier, Manning had dreamed of coming to LA to make it as a performer, because this is where performers go to make it.</p> <p>In recent years, the nature of Manning&rsquo;s performance had evolved from something traditional &mdash; a zany sort of adolescent comedy act &mdash; into something more complicated, harder to pin down. At some point, his videos began to address much more of his own life: depression, addiction, bisexuality. His audience responded, his subscriber numbers steadily rose, and he began to think of what he was building as a viable, stand-alone career.</p> <p>Tomorrow, at VidCon, he would begin figuring out just what that career might look like, especially now that he was here, in LA. VidCon is a conference that began six years ago, mostly for YouTubers like Manning, but has since metastasized to include Viners and Snapchatters and even Facebookers too, along with hoards of their fans. The conference also draws industry people &mdash; the people Manning needed to fake it for, and the gatekeepers to becoming this new kind of celebrity.</p> </div> <!-- ######## END SNIPPET ######## --><div class="m-snippet full-image"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/3999854/JohnFPeters_VIDCON_FINALS_12.0.JPG" alt="Connor in Room" data-chorus-asset-id="3999854"></div> <!-- ######## END SNIPPET ######## --><div class="m-snippet thin"> <p><strong>Among Manning&rsquo;s earliest videos</strong> is one, posted five years ago and viewed 4,711 times, called &#8220;Legit Old Guy.&#8221; In it, he narrates over a clip of a man parking a very small car in a very small garage. &#8220;That guy should be the president of the world,&#8221; Manning says, looking squarely into the camera. A lot of his early videos are similar: he either points to an already popular thing on the internet, or weighs in on an evergreen topic of internet discussion &mdash; <em>Twilight</em>&rsquo;s vampires, Lindsay Lohan&rsquo;s sexuality, the rise of Auto-Tune. Manning called his web series &#8220;Generally Awesome,&#8221; and even developed a tagline &mdash; &#8220;I&rsquo;m Connor Manning and you&rsquo;ve just become a little more awesome&#8221; &mdash; which managed to stick even after his videos became more personal. He dropped the tagline about five months ago.</p> <aside class="float-right"><q>Manning had been practicing his public speaking for years</q></aside><p>The talent Manning has for extemporaneous speech appears, in his videos, innate. But he had been practicing his public speaking years before he made his first video. In high school, he was a star on the speech team, competing at the state and national level. He was a fierce competitor, ruthlessly confident.</p> <p>Manning was, by all accounts, an ideal kid: a good student and son, endlessly goofy and positive. But he was troubled, too. His parents went through an ugly divorce; he never sees his biological father, and his stepfather was distant and the two never bonded. After high school, Manning went to George Mason University, where he began drinking heavily, grew depressed, and ultimately, considered suicide.</p> <p>The next, dark period of his life &mdash; dropping out, living at home, going through therapy, his addiction and depression &mdash; is something Manning avoids discussing in great detail. For someone who semi-professionally confesses to the internet, he remains incredibly guarded, packaging his personal narrative in a way that insulates the messier, more intimate aspects. He doesn&rsquo;t like to talk about what he was addicted to, specifically, nor does he talk about his depression in more than the broadest of strokes.</p> <p>On November 2nd, 2012, Manning posted a video called &#8220;The Meaning of Life.&#8221; He knows this date by heart. The video signaled a definitive shift, the beginning of something new. &#8220;I&rsquo;ve been thinking a lot about time, and how crazy it is,&#8221; Manning says in the video, launching into a brief and wide-eyed explanation of the theory of relativity. Then he reads questions from his audience. &#8220;Have you ever had suicidal thoughts?&#8221; someone asks. &#8220;Please give me some advice. I think you&rsquo;re going to have one less viewer.&#8221;</p> </div> <!-- ######## END SNIPPET ######## --><div class="m-snippet"><iframe width="853" height="480" src="https://www.youtube.com/embed/DWhKBmxWvl0" frameborder="0"></iframe></div> <!-- ######## END SNIPPET ######## --><div class="m-snippet thin"> <p>&#8220;Now, I could say a whole lot of things to this,&#8221; Manning replies. &#8220;Too many things &#8230; The answer is Yes, I have had those thoughts. Everybody has horrible times but if that weren&#8217;t the case &#8230; the good times wouldn&rsquo;t be worth it.&#8221; He goes back to the beginning, then the very beginning, the creation of the universe, and the improbable fact of our existence, born out of chaos. It&rsquo;s not just how skillfully he connects his answer to the theme he&rsquo;s previously laid out, but how he speaks from a place of deep experience without making it about himself. It&rsquo;s universal. &#8220;To feel means you exist, and existence, in my opinion, outweighs any negative thing that could happen,&#8221; he says. It was the first time he&rsquo;d ever done anything online that was not solely designed to be funny. It was personal and helpful, and it was, he says, his way forward, his crucible.</p> <p>At the end of 2012, he started attending community college, and, in the beginning of 2013, he got a job working customer relations at the National Aquarium. That got him out of his shell, and it also helped him save money for the move to LA he&rsquo;d begun to imagine. Three years ago, he told his mom and stepdad that he wouldn&rsquo;t be going back to university, that he wanted to pursue his dreams out West.</p> </div> <!-- ######## END SNIPPET ######## --><div class="m-snippet thin"><div class="chorus-snippet m-fishtank no-responsive-video"></div></div> <!-- ######## END SNIPPET ######## --> </div><div class="m-snippet thin"> <p>In the meantime, his videos had become more personal, with titles like &#8220;Falling for Straight People&#8221; and &#8220;Feeling Myself&#8221; and &#8220;Am I a Real Man&#8221; and &#8220;Would You Date Someone with Scars?&#8221; If you watch Manning&rsquo;s channel, you feel that you know him. His mom, Cathy Williams, watched his videos from the very beginning, even when she couldn&rsquo;t quite understand just what the heck it was he was after. She says the videos allowed her to watch her son transform from a goofy guy who worked hard for a laugh, &#8220;to just, like, an everyman.&#8221;</p> <p>None of Connor&rsquo;s videos have gone viral, and he takes pride in that. It&rsquo;s easy to make a viral video, he says, but it isn&rsquo;t meaningful &mdash; a flash in the digital pan that doesn&rsquo;t establish a connection with followers or guarantee a wave of new subscribers.</p> <p>&#8220;I love my story individually, which is what I primarily tell, but I also like kind of validating everyone else&rsquo;s story as well,&#8221; he said that afternoon in the Valley Village cafe. I wondered aloud if he could monetize that. Connor told me that yes, yes he could; in fact he already had. Donations from viewers had helped him relocate cross-country. For the first time, he was being paid to attend VidCon.</p> </div><!-- ######## END SNIPPET ######## --><div class="m-snippet full-image"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/3999866/JohnFPeters_VIDCON_FINALS_06.0.JPG" alt="VidCon Intro" data-chorus-asset-id="3999866"></div><!-- ######## END SNIPPET ######## --><div class="m-snippet thin"> <p><strong>The first VidCon,</strong> in 2010, took place in the Hyatt Regency in downtown Los Angeles. It was put together by sibling YouTubers known as the VlogBrothers &mdash; John and Hank Green. (John, the older brother, is also author of the YA bestsellers-turned movies <em>The Fault in Our Stars</em> and <em>Paper Towns</em>.) Attendees of the first and second VidCon speak wistfully about how intimate, low stakes, and fun those conferences were. It was a place to meet your internet buddies in real life. Sure, there were industry folks then, too, but they mostly helped creators with little tricks to grow traffic and build audience. Back then the fans moved in smaller, more manageable packs &mdash; they were respectful, almost. It all felt very collegial.</p> <p>In its third year, VidCon moved to the Anaheim Convention Center, a much larger venue that sits next door to Disneyland. Industry people with serious money poured in. So did the fans.</p> <p>For Manning, VidCon has become the signpost of his year, a way to take stock. His mom came with him to his first VidCon four years ago, because he was still in rough shape, and because she was curious just what this YouTube world looked like up close. Even with her there, Manning snuck off, got trashed, and didn&rsquo;t return her calls for a night. They had a big fight. Still, Manning met the people who inspired him to be better, not just in his videos, but in his life. About a month after VidCon, on July 22nd, 2012, he got sober.</p> </div><!-- ######## END SNIPPET ######## --><div class="m-snippet"><img data-chorus-asset-id="4001914" alt="VidCon Wall" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/4001914/JohnFPeters_VIDCON_FINALS_05.0.JPG"></div><!-- ######## END SNIPPET ######## --><div class="m-snippet thin"> <p>This year&rsquo;s conference took place over three days in July. Thursday was &#8220;industry day,&#8221; a chance for the businesses that run the platforms to fly in, meet the talent, mingle, and be home to their families by the weekend. The real fan and creator stuff &mdash; the panels, the meetups &mdash; didn&rsquo;t begin in earnest until Friday, and continued through Saturday.</p> <p>When I stepped into the enormous, airey outer atrium of the Anaheim Convention Center on VidCon&rsquo;s first day, the first thing I noticed was the sticky sweet smell of teenage perfume and cologne. Across the convention center hall, packs of young adults with hair dyed in blues, purples, and rainbows huddled around power outlets, each other, and the occasional creator. On the second and third floors of the Center, the scene was decidedly more suit jackets and business casual. I kept climbing until I made my way to a balcony facing out over a line of food trucks, fountains, and a stage where stars from AwesomenessTV performed. Up here, the conversation circled around packaged content and talent incubation, crossed formats and investor appeal, cross-channel promotion and synergy, synergy, synergy.</p> <q>Up here, the conversation circled around synergy, synergy, synergy</q> <p>AwesomenessTV is a multi-channel network, or MCN, one of a slew of new and powerful talent incubators and content distributors to have emerged in the rush to the online video goldmine. For the very biggest YouTube stars &mdash; comedians, gamers, and unboxers of new products &mdash; it is not uncommon to make well over $1 million a year. According to the YouTube stat monitor Social Blade, an unboxer that goes by the name disneycollectorbr could be earning more than <a href="http://socialblade.com/youtube/user/disneycollectorbr">$1 million a month</a>. Signing creators at that level is lucrative business. Even managing a dozen lesser stars, with several hundred thousand subscribers apiece, is enough to build a healthy media company. Though Manning exists in a lower and less profitable tier &mdash; creators with under 100,000 subscribers &mdash; he had had been signed to an MCN called Big Frame, which describes itself as a company &#8220;building sustainable media brands around YouTube&rsquo;s most influential channels, and connecting advertisers with their highly engaged audiences.&#8221; He ended his partnership with Big Frame in December; recently, the company was acquired by AwesomenessTV.</p> <p>Manning said he&rsquo;d left Big Frame because the company&rsquo;s advertiser-driven business model wasn&rsquo;t what he was looking for. But advertising is where the serious money is and always will be, and the serious money, once it got very serious, is always with the same entrenched media companies: AwesomenessTV is owned by Dreamworks and Hearst; another major MCN, Maker Studios, is owned by Disney. The only newish player among the media behemoths is the platform itself, YouTube, which is owned by Google.</p> </div><!-- ######## END SNIPPET ######## --><div class="m-snippet"><img data-chorus-asset-id="4001916" alt="VidCon Bubble People" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/4001916/JohnFPeters_VIDCON_FINALS_07.0.JPG"></div><!-- ######## END SNIPPET ######## --><div class="m-snippet thin"> <p>Later in the day, in an auditorium bigger than all the rest, Susan Wojcicki, YouTube&rsquo;s CEO, spoke to hundreds of her industry peers. The fans, she said, are &#8220;leaning in&#8221; and &#8220;changing the definitions of what it means to be a celebrity.&#8221; A <em>Variety</em> poll from earlier this year found eight of the top 10 most famous, recognizable, and important celebrities to teens were YouTubers. During her presentation, Wojcicki unveiled a redesigned YouTube play button that looked like a diamond: a special button for special creators, with channels of 10 million subscribers or more. In mock awards show fashion, she presented physical, heavy-looking versions of the button to a few of the creators who were there: the Epic Rap Battles of History guys (12.4 million subs), the duo behind the comedy channel Smosh (21 million subs).</p> <aside class="float-left"><q>Fans are &#8220;changing the definitions of what it means to be a celebrity.&#8221;</q></aside><p>Manning is aware of the push for ever greater numbers, and the opportunity at stake. He is tactical with the content he produces. He knew, for example, that when he made a video about his bisexuality, or a video called &#8220;Too Gay, Too Straight,&#8221; it would do well, because LGBT videos do well on YouTube. He could do one of those, then get away with maybe three or four weirder ones, maybe shot in a single take.</p> <p>&#8220;I look at Hank, at what he&rsquo;s done &hellip; and I just, I want to do that,&#8221; Connor told me the day before VidCon. Hank is Hank Green. He is Manning&rsquo;s hero, not just because of his success, but because he seems to have preserved exactly who he is despite it: a nerdy guy who makes videos about things he&rsquo;s passionate about, and makes people passionate about those things, too. He&rsquo;s a force for good in the world, Manning said. He also knew that Hank Green would be at VidCon, and there was a good chance they&rsquo;d be in the same room at the same time, and maybe get a chance to meet, and talk, creator to creator. That would be cool, but he didn&rsquo;t want to force it, make things weird. People were coming up to Hank Green all the time, wanting things from him, and he didn&rsquo;t want to be one of those people.</p> </div><!-- ######## END SNIPPET ######## --><div class="m-snippet full-image"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/3999960/JohnFPeters_VIDCON_FINALS_04.0.JPG" alt="Connor Tired" data-chorus-asset-id="3999960"></div><!-- ######## END SNIPPET ######## --><div class="m-snippet thin"> <p><strong>On the morning </strong>of his second day at Vidcon, Manning was slumped in a chair in the lobby of the Hilton, a stone&rsquo;s throw from the convention center and where he and most attendees were staying. He was staring at his phone and double-checking a list of questions for a panel on mental health he would soon be moderating. Behind him, a line of weary, bleary-eyed parents snaked its way out of the hotel Starbucks. Manning yawned and stretched his long skinny arms dramatically, then placed his hands over his face. &#8220;I&rsquo;m tired,&#8221; he said. Manning is often tired. For a while, his Twitter bio read &#8220;a little bit tired.&#8221; Playing a version of himself for an audience of tens of thousands twice a week is bound to be draining. Plus, now, VidCon.</p> <p>The panel he was moderating featured Will Shepherd, Kati Morton, and Savannah Brown, who all work in a similar confessional vein to Manning. Brown is a poet, Morton is a therapist, and Shepherd is a gay man who had recently begun to grapple with PTSD and who has the largest audience of the bunch (208,000 subs).</p> <p>Half an hour before the panel was slated to begin, the room filled with attendees, gossiping about VidCons past. The panelists entered to huge applause. Manning asked them to introduce themselves, then asked how they ended up on YouTube.</p> </div><!-- ######## END SNIPPET ######## --><div class="m-snippet"><img data-chorus-asset-id="4001922" alt="Connor in a crowd" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/4001922/JohnFPeters_VIDCON_FINALS_03.0.JPG"></div><!-- ######## END SNIPPET ######## --><div class="m-snippet thin"> <p>&#8220;We&rsquo;re kind of like the outcasts,&#8221; Brown said. &#8220;What I love,&#8221; Shepherd said, &#8220;is this is like where the weird kids go to express themselves,&#8221; Then, later: &#8220;None of us have massive channels, but we are all so raw.&#8221; Part of that rawness was, the group agreed, admitting when they did not always know the answer, that they were just figuring it out themselves. &#8220;I really don&rsquo;t know what I&rsquo;m doing,&#8221; Manning agreed. &#8220;I&rsquo;m living the experience and then making videos as my way through it. The drawback is people presume to know what I&rsquo;ve been through or am going through. They come up to me and go, Are you okay? Are you okay? No, I&rsquo;m fine. I&rsquo;m fine. I&rsquo;m just tired.&#8221;</p> <aside class="float-left"><q>&#8220;Are you okay? No, I&rsquo;m fine. I&rsquo;m just tired.&#8221;</q></aside><p>During the Q&amp;A portion of the panel, a middle-aged woman in the audience stood and spoke to the room for a long time about how she saw millennials and post-millennials. They were all, in her eyes, spiritually lost. Eventually, Morton cut her off. &#8220;Being lost isn&rsquo;t a problem,&#8221; she said, and the room erupted in applause.</p> <p>An hour after the mental health panel, there was an informal meet up, an LGBT hangout, outside the convention center. There was no line for autographs or selfies here; many of these fans were in fact old friends or people Manning had known a very long time online and occasionally in real life. Someone in the group described some of the Vine stars as looking like beautiful space alien creatures; another person in the circle fawned over Manning&rsquo;s hair cut. Manning, uneasy with all the attention, pointed to a trash can. &#8220;This is me. This is who I am,&#8221; he said.</p> </div><!-- ######## END SNIPPET ######## --><div class="m-snippet full-image"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/3999972/JohnFPeters_VIDCON_FINALS_10.0.JPG" alt="VidCon Crowd" data-chorus-asset-id="3999972"></div><!-- ######## END SNIPPET ######## --><div class="m-snippet thin"> <p><strong>Hank Green looks young</strong> for his age (which is 35), but old for VidCon. He has dimpled cheeks, slightly mussed hair, and the air of a hip, young dad. Green has interviewed President Obama, co-founded a record label, and invented a pair of 2-D glasses for people who want to watch 3-D movies in two dimensions. Beyond the Vlogbrothers channel he runs with his brother, Hank is involved with at least a dozen other YouTube channels.</p> <p>Two years ago, Green founded a crowdfunding company called Subbable, which let people who enjoyed the work of certain creators donate money to them, either through a one-time payment or a monthly subscription. In March, Subbable was acquired by Patreon, a much larger but still private company that essentially offers the same payment structure, while taking a 5 percent cut of all donations. Last year Patreon announced it paid <a href="https://www.patreon.com/posts/1070951">$1 million per month</a> to its creators, of which there are more than 100,000; this year the company says its pledges have grown 500 percent, and that its 20,000 &#8220;financially active&#8221; creators are pulling from a monthly pool of millions of dollars. Manning is one of them. Currently, he makes $568.05 a month from Patreon donations. Seventeen of his &#8220;patrons&#8221; pay at least $25 a month, and, for their donations, receive a handwritten letter from Connor. It&rsquo;s not a fortune, but that income &mdash; which he says is increasing &mdash; allowed him to move to LA, and will soon help him get his own apartment.</p> </div><!-- ######## END SNIPPET ######## --><div class="m-snippet"> <iframe frameborder="0" src="https://www.youtube.com/embed/Tuds_jCwqS8" height="480" width="853"></iframe> <p class="caption">A Vlogbrothers video, 2013</p> </div><!-- ######## END SNIPPET ######## --><div class="m-snippet thin"> <p>Friday afternoon, after the morning&rsquo;s mental health talk and midday LGBT meetup, Manning sat waiting for his turn on a series of filmed panels for UpLife, a YouTube channel for online communities against sexual violence. Hank Green was there, sitting near him, being filmed for another panel. Manning was extremely attuned to the way most people approached Hank at VidCon, treating him as an object, a celebrity. He didn&rsquo;t want that. And so although they were in the same small room for nearly an hour, he and Green never spoke.</p> <aside class="float-left"><q>&#8220;My path is not repeatable, but I don&rsquo;t know of any path that is.&#8221; </q></aside><p>Later, I talked with Green, and asked him about his path, and Manning&rsquo;s, and if they were at all analogous; if Green&rsquo;s career might shine a light on how Manning might come up, too. &#8220;No,&#8221; Green said. &#8220;My path is not repeatable, but I don&rsquo;t know of any path that is.&#8221; Someone could go from 10,000 subscribers to 100,000, he said, but beyond that, in today&rsquo;s environment, things get murky. VlogBrothers, with their 2.6 million subscribers, have been around a relatively long time &mdash; eight years to YouTube&rsquo;s 10. Their channel grew popular organically &mdash; a remarkable feat and an increasingly difficult proposition in 2015. The reason is simple: there&rsquo;s simply too much money on the line.</p> <p>Green said that in order to develop a very popular, sustainable franchise with millions of subscribers in this new, moneyed era, you need institutional support: MCNs eager to promote your brand through their other, more popular talent and channels, or connect you to high paying branded deals. It all meant faster access to resources (money, better cameras, lighting, stages) that could free you up to make loads of content. But in time, Green said, that support &#8220;goes from enabling you, to people or companies asking you to do things for them, because they gave you money.&#8221;</p> <aside class="float-right"><q>&#8220;I think they&rsquo;re following me, as a person.&#8221;</q></aside><p>There is, however, another, hidden landscape. On Twitch.tv, a tip-based, live-streaming video game platform (<a href="http://www.theverge.com/2014/8/25/6066295/amazon-reportedly-buying-twitch-for-over-1-billion">bought by Amazon</a> last year for $970 million) gamers make a decent and sometimes great income with modest but extremely dedicated audiences. &#8220;You can have 10,000 viewers and make a better living than the million-plus guys,&#8221; Green said. All you needed was to become the thing &mdash; the podcast, the song, the video, the habit &mdash; for some people, and they&rsquo;d pay $5 a month for you.</p> <p>Manning knows that to build a career, he needs to think beyond YouTube subscriber numbers &mdash; he needs to build an audience that will zealously follow him to Snapchat, or Facebook, or some other platform that doesn&rsquo;t exist yet. It&rsquo;s a business reality that Manning is innately attuned to. &#8220;Essentially I don&rsquo;t think people are following my videos,&#8221; Manning had told me over our first lunch in Valley Village. &#8220;I think they&rsquo;re following me, as a person.&#8221;</p> <p>Outside, after the panel, I asked Manning if he was sorry he didn&rsquo;t get a chance to talk to his hero. He shrugged. &#8220;Of course I am a little bummed,&#8221; he said, &#8220;but also not really. Because I know it will happen. I know I am exactly where I need to be.&#8221;</p> </div><!-- ######## END SNIPPET ######## --><div class="m-snippet full-image"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/3999978/JohnFPeters_VIDCON_FINALS_14.0.JPG" alt="Connor Walking to pool" data-chorus-asset-id="3999978"></div><!-- ######## END SNIPPET ######## --><div class="m-snippet thin"> <p><strong>Back in the</strong> San Fernando Valley, a few days after VidCon, Manning was draped across the couch at his friend Sasha&rsquo;s apartment. Manning&rsquo;s bedroom consisted of a mattress in the corner of the living room, clothing confettied in piles around it. He waved his hand at the scene and said, &#8220;This is it. This is home, for now.&#8221;</p> <p>Over the three days at VidCon he&rsquo;d gained about a thousand subscribers. He&rsquo;d met a bunch of new creators. He&rsquo;d moderated a panel and nearly met his hero. Still, he was rootless and in a post conference malaise. At least, he said, he was in decent health: he hadn&rsquo;t caught the VidCon Virus, a flu-like disease born out of the annual confluence of teens, their germs and hormones rampaging. He needed an apartment. Without a home, he said, he felt like he was still drifting.</p> <p>This VidCon, he said, had felt different than previous ones &mdash; he was actively building a business, developing a strategy. In the end, he didn&rsquo;t have to fake it as hard as he thought he might. People seemed to know him already. &#8220;I didn&rsquo;t have to explain what I do,&#8221; he said.</p> <q>&#8220;This is it. This is home, for now.&#8221;</q> <p>He was, he said, being courted by a few MCNs, but he wasn&rsquo;t interested in a contract. &#8220;Not until I know I can be a priority for companies,&#8221; he said. &#8220;I really want to have some negotiating power, because I don&rsquo;t want to be treated as an afterthought again.&#8221;</p> <p>He was looking into the idea of partnerships. A few weeks after Vidcon, he did a branded video, his first in years, for a company called Famebit. It felt different than similar projects he&rsquo;d done with Big Frame &mdash; he was in control, and didn&rsquo;t feel like he was diminishing who he was, his own brand. With the money from that, and Patreon, he&rsquo;d be able to pay rent off internet work alone.</p> <p>Recently, Manning texted me: he&rsquo;d signed a lease. A bouquet of exclamation points followed. It was a studio near his friends in the Valley, not too far from the hills. Beyond them was Hollywood proper, with its billboards of YouTube stars standing right alongside movie stars, reality TV stars, pop stars. He&rsquo;d be living alone for the first time. He was getting closer to where it was all happening, and he could, he said, finally start building something on his own. It felt like the real beginning of this new stage, finally.</p> </div><!-- ######## END SNIPPET ######## --><!-- ######## END SNIPPET ######## --><div class="m-snippet"><div id="credit"> * * <p>Photography by <a href="http://www.jfpetersphoto.com//" target="_blank">John Francis Peters</a></p> <p>Edited by <a href="http://twitter.com/mvzelenks" target="_blank">Michael Zelenko</a>, <a href="http://www.theverge.com/users/emilyyoshida">Emily Yoshida</a></p> </div></div>
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