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	<title type="text">Walt Mossberg | The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2020-06-22T16:00:00+00:00</updated>

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		<entry>
			
			<author>
				<name>Nilay Patel</name>
			</author>
			
			<author>
				<name>Dieter Bohn</name>
			</author>
			
			<author>
				<name>Walt Mossberg</name>
			</author>
			
			<title type="html"><![CDATA[Apple WWDC 2020 live blog]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2020/6/22/21294309/wwdc-2020-apple-live-blog-ios-14-ipados-watchos-7" />
			<id>https://www.theverge.com/2020/6/22/21294309/wwdc-2020-apple-live-blog-ios-14-ipados-watchos-7</id>
			<updated>2020-06-22T12:00:00-04:00</updated>
			<published>2020-06-22T12:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="WWDC 2025" />
							<summary type="html"><![CDATA[Apple&#8217;s annual Worldwide Developers Conference kicks off today. Apple has chosen to make it an entirely online affair, with the keynote beginning a week of sessions for developers. For the rest of us, the main show will be the expected updates to iOS, iPadOS, macOS, tvOS, and watchOS. We&#8217;re live-blogging the keynote even though we&#8217;re [&#8230;]]]></summary>
			
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<p>Apple&rsquo;s annual Worldwide Developers Conference kicks off today. Apple has chosen to make it an entirely online affair, with the keynote beginning a week of sessions for developers. For the rest of us, the main show will be the expected updates to iOS, iPadOS, macOS, tvOS, and watchOS.</p>

<p>We&rsquo;re live-blogging the keynote even though we&rsquo;re home and watching just like everybody else. But we figured it would be fun to tell you what we think in real time &mdash; and we managed to convince <strong>Walt Mossberg</strong> to join us!</p>

<p>The biggest rumor by far is that Apple may announce support for a new processor architecture for the Mac: ARM instead of Intel. That would be a major transition and not necessarily an easy one. The iPhone is due for iOS 14, and among the things we&rsquo;re expecting are support for AirTag location trackers, improved widgets, plus a focus on performance and stability.</p>

<p>There&rsquo;s even the possibility of new hardware. Those AirTags could finally be announced, and the iMac is certainly due for a refresh.</p>

<p>The event kicks off at 10AM PT / 1PM ET, so we&rsquo;ll see you then!</p>
<h2 class="wp-block-heading" id="oTpxIr">WWDC 2020 live blog</h2><div class="live-center-embed" data-src="https://livecenter.norkon.net/frame/voxmedia/8286/vox">(function(n){function c(t,i){n[e](h,function(n){var r,u;if(n&amp;&amp;(r=n[n.message?"message":"data"]+"",r&amp;&amp;r.substr&amp;&amp;r.substr(0,3)==="nc:")&amp;&amp;(u=r.split(":"),u[1]===i))switch(u[2]){case"h":t.style.height=u[3]+"px";return;case"scrolltotop":t.scrollIntoView();return}},!1)}for(var t,u,f,i,s,e=n.addEventListener?"addEventListener":"attachEvent",h=e==="attachEvent"?"onmessage":"message",o=n.document.querySelectorAll(".live-center-embed"),r=0;r&lt;o.length;r++)(t=o[r],t.getAttribute(&quot;data-rendered&quot;))||(u=t.getAttribute(&quot;data-src&quot;),u&#038;&#038;(t.setAttribute(&quot;data-rendered&quot;,&quot;true&quot;),f=n.ncVizCounter||1e3,n.ncVizCounter=f+1,i=f+&quot;&quot;,s=&quot;nc-frame-c-&quot;+i,t.innerHTML=&#039;<div id="'+s+'"><iframe frameborder="0"></iframe></div>',c(t.firstChild,i)))})(window);</div><h2 class="wp-block-heading" id="2tXekp">WWDC 2020 live stream</h2><div class="youtube-embed"><iframe title="WWDC 2020 Special Event Keynote —  Apple" src="https://www.youtube.com/embed/GEZhD3J89ZE?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
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					</entry>
			<entry>
			
			<author>
				<name>Walt Mossberg</name>
			</author>
			
			<title type="html"><![CDATA[Mossberg: Tim Cook’s Apple had a great decade but no new blockbusters]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2019/12/17/21026112/apple-tim-cook-iphone-watch-tv-decade-blockbusters-walt-mossberg" />
			<id>https://www.theverge.com/2019/12/17/21026112/apple-tim-cook-iphone-watch-tv-decade-blockbusters-walt-mossberg</id>
			<updated>2019-12-17T12:48:35-05:00</updated>
			<published>2019-12-17T12:48:35-05:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[How do you replace a legend like Steve Jobs and, at the same time, adapt to the slow decline of your most important, most iconic product? Those were the twin challenges Apple faced in the 2010s. Under CEO Tim Cook, the company has found some answers and flourished financially, but it hasn&#8217;t been without a [&#8230;]]]></summary>
			
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<p>How do you replace a legend like Steve Jobs and, at the same time, adapt to the slow decline of your most important, most iconic product? Those were the twin challenges Apple faced in the 2010s. Under CEO Tim Cook, the company has found some answers and flourished financially, but it hasn&rsquo;t been without a few wrong turns and big changes to the very nature of its business.</p>
<div class="wp-block-vox-media-highlight vox-media-highlight alignnone"><h3 class="wp-block-heading" id="">&nbsp;</h3>

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<p>This is a special end-of-decade edition of <em>Mossberg</em>, the Walt Mossberg column that ran on The Verge from 2015 until his retirement in 2017. You can find <a href="https://www.theverge.com/walt-mossberg-verge">the complete archives here</a>.</p>
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<p>In the past decade, Apple has grown huge. Its fiscal 2019 revenues were six times the size of revenues in fiscal 2009. Its new <a href="https://www.buzzfeednews.com/article/fjelstud/apples-new-headquarters-will-be-bigger-than-the-p">headquarters building is larger than the Pentagon</a>. Each of its five business segments would be a Fortune 500 company on its own.&nbsp;</p>

<p>But what about its products? Its culture?</p>

<p>When the decade began, Jobs was still in charge (albeit, in obviously failing health). In January 2010, he introduced <a href="http://ptech.allthingsd.com/20100331/apple-ipad-review/">the iPad</a>, the last item in his parade of big, game-changing hardware products that started in 1998. It sold like hotcakes right out of the gate.</p>

<p>But a year later, Jobs took medical leave. He <a href="http://allthingsd.com/20110824/jobs-leave-a-legacy-of-changed-industries/">resigned as Apple&rsquo;s CEO</a> on August 24th, 2011, and died six weeks later, leaving Cook as his hand-picked successor.&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>The pressure was on for Tim Cook’s Apple to bring out the next beautiful, premium, innovative product</p></blockquote></figure>
<p>Cook, Apple&rsquo;s savvy head of global operations, knew the company inside out. But he isn&rsquo;t a product guy, and he lacked Jobs&rsquo; close relationship with Apple&rsquo;s design wizard, Jony Ive. So he turned over most hardware and software decisions to Ive.</p>

<p>The pressure was on for Cook&rsquo;s Apple to bring out the next beautiful, premium, innovative product to maintain Apple&rsquo;s streak, its margins, and its growing ecosystem of devoted users. The big speculation back then was on reinventing the television, based on Jobs telling his biographer, Walter Isaacson, that he&rsquo;d &ldquo;finally cracked&rdquo; the notoriously difficult category. Cook spent almost a full year hinting that Apple would do something big in TV, only to pull back when those plans didn&rsquo;t crystallize.</p>

<p>The first memorable Apple products of the decade were still Jobs-era productions: the much-copied MacBook Air redesign of 2010 and the gorgeous iPhone 4 from that same year.</p>

<p>Cook&rsquo;s first big all-new product was the Apple Watch, which was released in 2015. But it took until the third generation of the Watch in 2017 for Apple to find the right hardware, software, and functionality. It was essentially a reboot.</p>

<p>The other major hardware success under the Cook regime has been AirPods, the wireless earbuds released in 2016 that seem to be everywhere, looking like white plastic earrings.</p>

<p>Apple hasn&rsquo;t said how many Watches and AirPods it&rsquo;s sold, but they&rsquo;re widely believed to be the dominant players in each of their categories and, in the grand Apple tradition, the envy of competitors that scramble to ape them.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>The Apple Watch and AirPods are category-leading products by any measure</p></blockquote></figure>
<p>Both of these Cook-era hardware innovations made the top 10 in <em>The Verge</em>&rsquo;s list of the <a href="https://www.theverge.com/2019/12/10/20997215/best-gadgets-decade-2010s-list-roundup-apple-iphone-tesla-amazon-samsung">100 top gadgets of the decade</a>. In fact, Apple not only took first place, but placed a total of four products in the top 10, the only company with more than one product in that tier.</p>

<p>Still, neither of these hardware successes has matched the impact or scale of Jobs&rsquo; greatest hits. Even the iPad, despite annual unit sales that are sharply down from its heyday, generated almost as much revenue by itself in fiscal 2019 as the entire category of &ldquo;wearables, home and accessories&rdquo; where the Apple Watch and AirPods are slotted by Apple.</p>

<p>This wasn&rsquo;t entirely Cook&rsquo;s fault. Industries go through secular phases, and this hasn&rsquo;t been a decade of new blockbuster consumer gadgets on the scale of the iPhone for any company. The closest thing may be Amazon&rsquo;s Echo smart speaker and Alexa voice assistant, but they&rsquo;re no match for the smartphone in sales or impact &mdash; at least, not yet.</p>

<p>But Cook does bear the responsibility for a series of actions that screwed up the Macintosh for years. The beloved mainstream MacBook Air was ignored for five years. At the other end of the scale, the Mac Pro, the mainstay of professional audio, graphics, and video producers, was first neglected then reissued in 2013 in a way that put form so far ahead of function that it enraged its customer base.</p>

<p>Some insiders think Cook allowed Ive&rsquo;s design team far too much power and that the balance Jobs was able to strike between the designers and the engineers was gone, at least until Ive left the company earlier this year.</p>

<p>The design-first culture that took root under Cook struck again with the MacBook Pro, yielding new laptops so thin their keyboards were awful and featuring USB-C ports that required sleek Macs to be used with ugly dongles. Apple has only recently retreated back to decent keyboards on the latest MacBook Pro, and it issued a much more promising Mac Pro. But dongles are still a part of the Apple experience across its product lines.</p>

<p>Cook&rsquo;s other success this decade was to nurture the iPhone along as smartphone sales first plateaued and then began to decline. The biggest change he made came in 2014, before the dip, when Apple introduced two new iPhone 6 models, which belatedly adopted big screens that Android phones had pioneered. Sales took off like a rocket, and there&rsquo;s been a big iPhone option every year since.</p>

<p>Still, Apple has seen declines in iPhone sales, and it has chosen to offset them with higher prices and to report its product line sales only by revenue, not units sold. This from a company that once bragged about huge unit sales at the drop of a hat.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Cook’s biggest forays have been into revenue-generating services, not devices</p></blockquote></figure>
<p>Though Apple is said to be working on augmented reality glasses and some aspect of self-driving cars, Cook&rsquo;s biggest forays have been into revenue-generating services, not devices. The list seems to grow every year: Apple Music, Apple Pay, Apple News Plus, an Apple credit card, Apple Arcade, and, most recently, a video streaming service called Apple TV Plus. This has put Apple into businesses that were undreamed of in the Jobs era but were considered essential to bolster its ecosystem. Most are gambles.</p>

<p>The company has also made a big bet on privacy, trying to separate itself from heavily criticized tech companies like Facebook and Google. Jobs was a <a href="https://www.youtube.com/watch?v=39iKLwlUqBo">privacy hawk</a>, but Cook has turned both the policy and rhetoric up to 11, calling privacy a &ldquo;human right.&rdquo; He even famously took on the FBI in 2016 to preserve iPhone encryption in a terrorism case. (At the same time, Apple has been criticized for storing some data in China.)</p>

<p>Apple remains what it has been for many years: the single most important consumer tech hardware company, a major force not only in its industry but in society at large. And now, it is huge and rich to boot. But it&rsquo;s still unclear if it can be anybody&rsquo;s favorite music provider, TV network, or news service.</p>

<p class="has-end-mark">Or if it can launch another blockbuster device.</p>
						]]>
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			<entry>
			
			<author>
				<name>Walt Mossberg</name>
			</author>
			
			<title type="html"><![CDATA[Mossberg: The Disappearing Computer]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/5/25/15686870/walt-mossberg-final-column-the-disappearing-computer" />
			<id>https://www.theverge.com/2017/5/25/15686870/walt-mossberg-final-column-the-disappearing-computer</id>
			<updated>2017-05-25T15:41:37-04:00</updated>
			<published>2017-05-25T15:41:37-04:00</published>
			<category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Mossberg" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[This is my last weekly column for The Verge and Recode &#8212; the last weekly column I plan to write anywhere. I&#8217;ve been doing these almost every week since 1991, starting at The Wall Street Journal, and during that time, I&#8217;ve been fortunate enough to get to know the makers of the tech revolution, and [&#8230;]]]></summary>
			
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<p>This is my last weekly column for <em>The Verge </em>and <em>Recode &mdash; </em>the last weekly column I plan to write anywhere<em>. </em>I&rsquo;ve been doing these almost every week since 1991, starting at <em>The Wall Street Journal, </em>and during that time, I&rsquo;ve been fortunate enough to get to know the makers of the tech revolution, and to ruminate &mdash; and sometimes to fulminate &mdash; about their creations.</p>

<p>Now, as I prepare to retire at the end of that very long and world-changing stretch, it seems appropriate to ponder the sweep of consumer technology in that period, and what we can expect next.</p>

<p>Let me start by revising the oft-quoted first line of my first <em>Personal Technology</em> column in the <em>Journal</em> on October 17th, 1991: &ldquo;Personal computers are just too hard to use, and it&rsquo;s not your fault.&rdquo; It was true then, and for many, many years thereafter. Not only were the interfaces confusing, but most tech products demanded frequent tweaking and fixing of a type that required more technical skill than most people had, or cared to acquire. The whole field was new, and engineers weren&rsquo;t designing products for normal people who had other talents and interests.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Personal technology is usually pretty easy to use, and, if it’s not, it’s not your fault</p></blockquote></figure>
<p>But, over time, the products have gotten more reliable and easier to use, and the users more sophisticated. You can now hand an iPad to a six-year-old, and, with just a bit of help, she will very likely learn how to operate it quickly. That&rsquo;s amazing, given that the iPad is far more powerful than any complex PC I was testing in the 1990s. Plus, today&rsquo;s hardware and software rarely fails catastrophically like PCs did so often in the old days.</p>

<p>So, now, I&rsquo;d say: &ldquo;Personal technology is usually pretty easy to use, and, if it&rsquo;s not, it&rsquo;s not your fault.&rdquo; The devices we&#8217;ve come to rely on, like PCs and phones, aren&#8217;t new anymore. They&#8217;re refined, built with regular users in mind, and they get better each year.</p>

<p>Anything really new is still too close to the engineers to be simple or reliable. Many people aren&rsquo;t going to be able to hook up a dedicated virtual reality system, or want to wear the headset. And most of us can&rsquo;t yet trust Siri, Alexa, or Google Assistant for an accurate, useful answer much of the time. But it&rsquo;s early days for those technologies.</p>

<p>So: where are we now, and what&rsquo;s coming?</p>
<h1 class="wp-block-heading" id="2pM5Qg"><strong>The lull</strong></h1>
<p>As I write this, the personal tech world is bursting with possibility, but few new blockbuster, game-changing products are hitting the mainstream. So a strange kind of lull has set in.</p>

<p>The multi-touch smartphone, launched 10 years ago with Apple&rsquo;s first iPhone, has conquered the world, and it&rsquo;s not done getting better. It has, in fact, become the new personal computer. But it&rsquo;s a maturing product that I doubt has huge improvements ahead of it. Tablets rose like a rocket, but have struggled to find an essential place in many people&#8217;s&rsquo; lives. Desktops and laptops have become table stakes, <a href="https://www.theverge.com/2016/10/26/13413516/walt-mossberg-pc-mac-sales-decline-apple-microsoft">part of the furniture</a>.</p>

<p>The big software revolutions, like cloud computing, search engines, and social networks, are also still growing and improving, but have become largely established.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>a strange kind of lull has set in</p></blockquote></figure>
<p>Consumer drones and robotics are in their infancy, a niche, with too few practical uses as yet.</p>

<p>The biggest hardware and software arrival since the iPad in 2010 has been Amazon&rsquo;s Echo voice-controlled intelligent speaker, powered by its Alexa software assistant. It arrived in 2015, and was followed last year by the similar Google Home device. I expect others.</p>

<p>But the Echo and Alexa are just getting started. Amazon CEO Jeff Bezos <a href="https://www.theverge.com/2016/6/8/11879684/walt-mossberg-jeff-bezos-amazon-blue-origin-code-conference-2016">told me in an interview last year</a> that artificial intelligence was not just in the first inning of a long baseball game, but at the stage where the very first batter comes up. And, while Amazon doesn&rsquo;t release sales figures for the Echo family, third-party estimates say that, while they are growing fast, they were still <a href="http://www.businessinsider.com/amazon-echo-sales-figures-stats-chart-2016-12">well below 10 million units last year</a>. For comparison, even in a relatively weak period, Apple sold 50 million much costlier iPhones in just 90 days last quarter, and the combined total sales of the far more prevalent Android phones no doubt were much greater.</p>

<p>Google just <a href="https://www.theverge.com/2017/5/17/15654454/android-reaches-2-billion-monthly-active-users">announced</a> that there are now 2 billion Android devices in active monthly use globally, and Apple announced a year and a half ago that there were over 1 billion iOS devices in active use. These are mostly smartphones, and they are no longer novel.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8574859/Illo_02_Flip_to_Iphone.gif?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" /><h1 class="wp-block-heading" id="3HlJ1M"><strong>Wait for it</strong></h1>
<p>But just because you&rsquo;re not seeing amazing new consumer tech products on Amazon, in the app stores, or at the Apple Store or Best Buy, that doesn&rsquo;t mean the tech revolution is stuck, or stopped. In fact, it&rsquo;s just pausing to conquer some major new territory. And, if it succeeds, the results could be as big, or bigger, than the first consumer PCs were in the 1970s, or even the web in the 1990s and smartphones in the first decade of this century.</p>

<p>All of the major tech players, companies from other industries, and startups with names we don&rsquo;t know yet are working away on some or all of the new major building blocks of the future. They are: artificial intelligence / machine learning, augmented reality, virtual reality, robotics and drones, smart homes, self-driving cars, and digital health / wearables.</p>

<p>All of these things have dependencies in common. They include greater and more distributed computing power, new sensors, better networks, smarter voice and visual recognition, and software that&rsquo;s simultaneously more intelligent and more secure.</p>

<p>Examples of all these technologies already exist, but they are early, limited, and mainly attractive to enthusiasts. Compared to what&rsquo;s coming, they are like the Commodore PET (look it up, kids) or those huge car phones in old movies.</p>
<h1 class="wp-block-heading" id="taA6To"><strong>Ambient computing</strong></h1>
<p>I expect that one end result of all this work will be that the technology, the computer inside all these things, will fade into the background. In some cases, it may entirely disappear, waiting to be activated by a voice command, a person entering the room, a change in blood chemistry, a shift in temperature, a motion. Maybe even just a thought.</p>

<p>Your whole home, office and car will be packed with these waiting computers and sensors. But they won&rsquo;t be in your way, or perhaps even distinguishable as tech devices.</p>

<p>This is ambient computing, the transformation of the environment all around us with intelligence and capabilities that don&rsquo;t seem to be there at all.</p>
<div class="youtube-embed"><iframe title="Weekend Update: Tina Fey" src="https://www.youtube.com/embed/plx69SIvgWI?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
<p>It reminds me of a great <a href="https://www.youtube.com/watch?v=plx69SIvgWI"><em>Saturday Night Live </em>skit</a>, from 2005, where cast member Fred Armisen, playing Steve Jobs, shows off an ever-smaller series of iPods, finally producing a model that&rsquo;s literally invisible, yet holds &ldquo;every photograph ever taken.&rdquo;</p>

<p>Just in recent weeks, Facebook&rsquo;s famed researcher Regina Dugan has announced that her secretive team is working on <a href="https://www.theverge.com/2017/4/20/15375176/facebook-regina-dugan-interview-building-8-mind-reading-f8-2017">using the brain to type</a>, and to control augmented reality devices. They are also developing ways to &ldquo;hear&rdquo; through your skin.</p>

<p>Their idea is that, even if augmented reality gets built into standard eyeglasses and can impose sophisticated virtual objects onto real life, it won&rsquo;t be seamless if you have to push buttons, use touch controls or utter commands.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>the computer inside all these things will fade into the background — it may even disappear</p></blockquote></figure>
<p>Apple reportedly has <a href="https://www.theverge.com/2017/4/12/15282270/apple-diabetes-sensors-blood-sugar">a secret project</a> to monitor the glucose levels of diabetics with new non-invasive sensors, ending the need for daily test needles.</p>

<p>Google has changed its entire corporate mission to be &ldquo;AI first&rdquo; and, with Google Home and Google Assistant, to perform tasks via voice commands and eventually hold real, unstructured conversations.</p>

<p>Several <a href="https://ubeam.com">small firms</a> are pursuing the prospect of recharging mobile devices with power sent through the air, so power cords won&rsquo;t be around.</p>

<p>I expect to see much of this new ambient computing world appear within 10 years, and all of it appear within 20.</p>
<h1 class="wp-block-heading" id="Q8xGeb"><strong>Why it matters</strong></h1>
<p>Every one of these efforts has the potential to create a new world that&rsquo;s unrecognizable. It&rsquo;s a radically different way of thinking about tech.</p>

<p>When the internet first arrived, it was a discrete activity you performed on a discrete hunk of metal and plastic called a PC, using a discrete software program called a browser. Even now, though the net is like the electrical grid, powering many things, you still use a discrete device &mdash; a smartphone, say &mdash; to access it. Sure, you can summon some internet smarts through an Echo, but there&rsquo;s still a device there, and you still have to know the magic words to say. We are a long way from the invisible, omnipresent computer in <em>Starship Enterprise</em>.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Computers have gotten vastly easier to use, but they still demand attention and care</p></blockquote></figure>
<p>Worse, those early computers were in your way. They were hulking objects that demanded space and skill. Even now, if you look around a restaurant, you&rsquo;ll see smartphones on the tables, waiting to be used.</p>

<p>Computers have gotten vastly easier to use, but they still demand attention and care, from charging batteries to knowing which apps to use and when to use them.</p>

<p>Technology has been a great thing, but it&rsquo;s been too unnatural, an add-on to life, for 40 years. What&rsquo;s going on in the labs has the promise to change that.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8574843/Illo_01_PC_to_Echo.gif?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" /><h1 class="wp-block-heading" id="MMAU6W"><strong>The dark side</strong></h1>
<p>Some of you who&rsquo;ve gotten this far are already recoiling at the idea of ambient computing. You&#8217;re focused on the prospects for invasion of privacy, for monetizing even more of your life, for government snooping and for even worse hacking than exists today. If the FBI can threaten a huge company like Apple over an iPhone passcode, what are your odds of protecting your future tech-dependent environment from government intrusion? If British hospitals have to shut down due to a ransomware attack, can online crooks lock you out of your house, office, or car?</p>

<p>Good questions.</p>

<p>My best answer is that, if we are really going to turn over our homes, our cars, our health, and more to private tech companies, on a scale never imagined, we need much, much stronger standards for security and privacy than now exist. Especially in the US, it&rsquo;s time to stop dancing around the privacy and security issues and pass real, binding laws.</p>

<p>And, if ambient technology is to become as integrated into our lives as previous technological revolutions like wood joists, steel beams, and engine blocks, we need to subject it to the digital equivalent of enforceable building codes and auto safety standards. Nothing less will do. And health? The current medical device standards will have to be even tougher, while still allowing for innovation.</p>

<p>The tech industry, which has long styled itself as disruptors, will need to work hand in hand with government to craft these policies. And that might be a bigger challenge than developing the technology in the first place.</p>
<h1 class="wp-block-heading" id="NqWfVP"><strong>The oligopoly</strong></h1>
<p>Most of the work on this, especially what we and others can learn about and report about, is coming from the giant companies that make up today&rsquo;s tech <a href="https://www.theverge.com/2017/3/8/14848642/walt-mossberg-tech-gang-of-five-apple-google-microsoft-amazon-facebook">oligopoly</a> &mdash; Apple, Amazon, Facebook, Google, and Microsoft.</p>

<p>But, as tectonic shifts like this occur in technology, oligopolies get shaken up. For instance: today, Apple is the biggest of the group. By all reports, it&rsquo;s working seriously on AR, self-driving cars, and health initiatives. But its strict and admirable privacy policies make it harder for it to gather the vast amounts of data required for the best machine learning.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Do the oligarchs have too much power?</p></blockquote></figure>
<p>Microsoft is still trying to find a way to meld its formidable software and cloud expertise with a significant hardware business. The ad-based business models of Facebook and Google, now so dominant, could prove fickle. And Amazon has only had one really giant hardware hit &mdash; the Kindle &mdash; in its existence.</p>

<p>But, even if these oligarchs all do fine, and their ranks swell by one or two, the country and the world will have to ask if they have too much power &mdash; and, if so, how to curb it without killing progress.</p>
<h1 class="wp-block-heading" id="QbDitr"><strong>The bottom line</strong></h1><img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8573849/Image_of_first_column.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="an image of walt’s first column" title="an image of walt’s first column" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />
<p>We&rsquo;ve all had a hell of a ride for the last few decades, no matter when you got on the roller coaster. It&rsquo;s been exciting, enriching, and transformative. But it&rsquo;s also been about objects and processes. Soon, after a brief slowdown, the roller coaster will be accelerating faster than ever, only this time it&rsquo;ll be about actual experiences, with much less emphasis on the way those experiences get made.</p>

<p>As a gadget-lover, this makes me a little sad. But, as a tech believer, it&rsquo;s tremendously exciting. I won&rsquo;t be reviewing all the new stuff anymore, but you can bet I&rsquo;ll be closely watching this next turn of the wheel.</p>

<p>Thanks for reading. Mossberg out.</p>
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			<entry>
			
			<author>
				<name>Walt Mossberg</name>
			</author>
			
			<title type="html"><![CDATA[Mossberg: Samsung Galaxy S8 squeezes more into less]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/4/18/15333752/walt-mossberg-review-samsung-galaxy-s8" />
			<id>https://www.theverge.com/2017/4/18/15333752/walt-mossberg-review-samsung-galaxy-s8</id>
			<updated>2017-04-18T11:00:02-04:00</updated>
			<published>2017-04-18T11:00:02-04:00</published>
			<category scheme="https://www.theverge.com" term="Android" /><category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Mossberg" /><category scheme="https://www.theverge.com" term="Phone Reviews" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Samsung" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[If you&#8217;re a smartphone company and your last major product caused fires and explosions and had to be removed from the market, you&#8217;d want to make sure your next big phone model really stands out and is an object of desire. Samsung did exactly that with the new Galaxy S8, which goes on sale this [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8358729/jbareham_170414_1603_0196.0.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>If you&rsquo;re a smartphone company and your last major product caused fires and explosions and had to be removed from the market, you&rsquo;d want to make sure your next big phone model really stands out and is an object of desire. Samsung did exactly that with the new Galaxy S8, which goes on sale this week for the very hefty starting price of $750 at most US carriers ($720 at Verizon).</p>

<p>The S8 is a fast, versatile phone with fine cameras. But by far its biggest benefit is this: it fits a big screen into a surprisingly small, comfortable-to-hold, easy-to-carry body. And the end result is a visual and tactile triumph.</p>

<p>There are some trade-offs that result from this design feat. And there are some unrelated aspects of the S8 that I found wanting in several days of testing. But I have never before held a phone that delivered so much screen in such a comfortable, beautiful way.</p>

<p>As with every new smartphone, especially premium models and <em>especially</em> Samsung&rsquo;s (which often seem to have lots of wacky software), there are many, many features packed in behind the S8&rsquo;s vivid 5.8-inch screen. But most of them are either variations of old ideas, or catch-ups to competitors.</p>

<p>So, I&rsquo;m going to limit this column to the highlights of the S8, the things I believe most of you will want to know, and which I stressed in my testing over the past few days. I&rsquo;m also omitting the bigger model, the S8 Plus, which I didn&rsquo;t test. For more deep details, I happily direct you to my colleague <a href="http://www.theverge.com/2017/4/18/15328968/samsung-galaxy-s8-review-s8-plus">Dan Seifert&#8217;s deep-dive review, here</a>.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8358723/jbareham_170414_1603_0573.0.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by James Bareham / The Verge" /><h2 class="wp-block-heading" id="UuLb3r"><strong>Design</strong></h2>
<p>We all know that many consumers seem to like smartphone screens so big they were once laughed at. Big screens helped propel Samsung to top-tier prominence, and helped iPhone sales explode a few years later. But for many, including myself, the biggest-screen models just weren&rsquo;t practical because their overall size made them too large, too bulky, and too heavy.</p>

<p>Samsung has drastically altered the rule that big screens mean huge phones. Even this smaller of the new Galaxy S models has a larger screen than the biggest iPhone, but it&rsquo;s much narrower and easier to hold and to slip into a pocket. Samsung achieved this in three ways. First, it vastly shrunk the bezels. Secondly, using curved glass, it gave the screen useful territory right up to the edge, where it seems to melt into the body of the phone.</p>

<p>But, more importantly, it changed the aspect ratio of the screen and the dimensions of the body to make them taller and narrower. This makes the phone much easier to handle.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Samsung has drastically altered the rule that big screens mean huge phones</p></blockquote></figure><img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8358727/jbareham_170413_1603_0424.0.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="James Bareham" />
<p>Samsung says the S8 has 36 percent more viewing area than last year&rsquo;s Galaxy S7, and that the screen covers 83 percent of the front of the phone. That means you can see longer lists of items and more of a webpage or document.</p>

<p>To compensate for the thin bezels, Samsung joined most other Android phone makers in ditching the physical home button and replaced it with an icon, which can sometimes even be hidden, but which (as on the iPhone 7) has a tactile response built in to make it feel like you&rsquo;re pressing a button.</p>

<p>The downside is that the phone is taller than standard-shaped models like the iPhone 7 and the Google Pixel and pokes out of some pockets and purse compartments which entirely contain those other models.</p>

<p>A more serious downside is that, in one-handed use, the screen is now so tall that it can be impossible in one-handed mode to easily reach the notification shade or the top rows of icons. So, Samsung has a feature you can engage that shrinks the whole screen image to a shrunken vestige of itself. This makes reaching easy, but it also makes everything look tiny and ugly. I prefer Apple&rsquo;s technique of just moving down the top of the screen image, at full size, if you find something hard to reach.</p>

<p>Also, a surprising number of popular apps, like Netflix and Dark Sky and Pocket, don&rsquo;t fully fill the new elongated screen unless you press an icon on them.</p>
<div class="youtube-embed"><iframe title="Samsung Galaxy S8 review" src="https://www.youtube.com/embed/x2NY2-FO35c?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div><h2 class="wp-block-heading" id="Fpbw78"><strong>Screen quality</strong></h2>
<p>I wasn&rsquo;t surprised to find Samsung&rsquo;s OLED screen to be bright, vivid, and clear. It&rsquo;s beautiful, although in viewing some photos and videos, I found, as I have in the past, that &mdash; to my eye at least &mdash; Samsung tends to oversaturate colors.</p>
<h2 class="wp-block-heading" id="0DHLCK"><strong>Battery</strong></h2>
<p>It was a battery problem in the exploding Samsung Galaxy Note 7 which caused all the trouble last year. So, Samsung chose not to increase the size of the batteries in this year&rsquo;s S model, even though the screens are larger.</p>

<p>Nevertheless, in my tests, I found the battery life to be good enough to last a full day at 75 percent brightness. For instance, on one day, I streamed two movies and a TV show from Netflix, did a bunch of photo and video shooting, placed a few phone calls, and did email, texting, and social media posting and reading. The battery lasted about 10 hours. As it was a Saturday, the phone wasn&rsquo;t receiving nearly the typical weekday volume of emails, texts, tweets, and Facebook posts. But I still think that, for most people who aren&rsquo;t likely to be watching all that video on a work day, the S8 would get them through the day.</p>
<h2 class="wp-block-heading" id="JQ86zz"><strong>Cameras</strong></h2>
<p>In both indoor and outdoor scenarios, the S8&rsquo;s rear camera &mdash; largely unchanged from last year &mdash; took really good pictures and videos. However, in my judgement, the Google Pixel, with which I compared it shot for shot, took slightly better pictures and videos. The color and detail on shots of flowers and a dogwood tree, whether from afar or up close, were just a little truer and sharper from the Pixel&rsquo;s camera. In one indoor shot of a stuffed figure propped next to a plant, the S8 camera back-focused on the plant. The Pixel focused on the figure and had much better results.</p>

<p>You won&rsquo;t be unhappy at all with the S8&rsquo;s rear camera, but I can&rsquo;t call it the best on the market &mdash; even the Android market.</p>

<p>As for the front camera, it&rsquo;s got a bit higher 8-megapixel rating this year and sports autofocus. It beat the Pixel&rsquo;s front camera at selfies in my test, but not by much.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8358725/jbareham_170414_1603_0704.0.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="James Bareham" /><h2 class="wp-block-heading" id="L5r2Wk"><strong>Assistant</strong></h2>
<p>Though the S8, like all premium Samsung phones, runs Android with the basic Google suite of apps, Samsung keeps trying to duplicate Android functions with its own software. It wants to be a software platform like its rival Apple, but it uses someone else&rsquo;s operating system and core apps. Awkward.</p>

<p>This year, the main example of that is something called Bixby, a built-in assistant that supposedly distinguishes itself by focusing on managing the tasks on the phone, as opposed to knowing things going on in the wider world.</p>

<p>However, the voice part of Bixby isn&rsquo;t even shipping and Samsung says it won&rsquo;t be available till later this spring. For now, Bixby (which has its own dedicated key) mainly is a collection of information cards that look like what Android and iOS offer. Far from being focused on phone tasks, it shows me things like what&#8217;s trending on Twitter and Facebook, calendar items, reminders, news, and sports.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>I am totally unimpressed with Bixby — at least for now</p></blockquote></figure>
<p>But I am totally unimpressed with Bixby &mdash; at least for now. For one thing, the S8 also has Google Assistant, and it, too, can manage things on your phone. For instance, Google Assistant on the S8 had no trouble launching multiple apps, finding me photos of specific items in my photo library, telling me the next item on my calendar, or playing a song.</p>

<p>The one kind of cool part of Bixby is when you press an icon while using the camera, it can identify and even help you shop for objects the lens sees. This is not a new thing &mdash; it&rsquo;s been on the Amazon iPhone app forever &mdash; but it did mostly work. For instance, it easily identified a box of Kleenex and a package of Twizzlers. (Ironically, it had more trouble with a Samsung-branded Chromebook.) This feels like one of those tech features that demos well but isn&rsquo;t used much.</p>

<p>Maybe the voice part of Bixby, when it arrives, will blow us all away. But, based on what I&rsquo;ve seen so far, I wouldn&#8217;t buy the S8 to get Bixby.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8358731/jbareham_170413_1603_0318.0.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="James Bareham" /><h2 class="wp-block-heading" id="dOzVgM"><strong>Major downsides</strong></h2>
<p>In my tests, the Galaxy S8 had the least reliable, most frustrating, biometric security measures I&rsquo;ve ever tested. The fingerprint sensor has been moved to a high, awkward position on the rear of the phone, and I found that it constantly failed to recognize either of my two index fingers. Even enrolling the fingers was slow and jerky.</p>

<p>Facial recognition, in addition to being relatively insecure according to Samsung, also failed almost all the time for me. And the same was true for a more secure method, Iris recognition, which was slow even in the minority of times it worked.</p>

<p>The result: I wound up typing in a pin almost all the time.</p>

<p>I also found the Samsung keyboard and accompanying Bixby dictation to be far worse than their standard Android counterparts.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>The S8 has three kinds of biometric security. None of them worked for me</p></blockquote></figure>
<p>And then there was the bloatware. Samsung has cut way back on its once laughably complex settings menus and some other features of its Android skin. But it still thinks it&rsquo;s a software company. So, on my test unit, there was a passel of unnecessary, duplicative Samsung software, and another folder chock full of bloatware from the carrier, T-Mobile.</p>

<p>I much prefer the clean experiences on my iPhone and Pixel. So does everyone I know, Maybe it&rsquo;s finally time for Samsung to emulate Apple and use its brand power to bar preinstalled carrier software. Maybe it&rsquo;s also time for Samsung to either get fabulous at its own software or stop trying.</p>
<h2 class="wp-block-heading" id="5KiYk4"><strong>Bottom Line</strong></h2>
<p>If you have $750 or so lying around (or enough for the installment plans) and like a big screen, the Galaxy S8 is a great choice. You&rsquo;ll get a beautiful design, a wonderful feel in the hand, a fine camera, good battery life, and a great display. Just don&rsquo;t count on any revolutionary new features.</p>
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					</entry>
			<entry>
			
			<author>
				<name>Walt Mossberg</name>
			</author>
			
			<title type="html"><![CDATA[Mossberg: A plan to preserve the internet]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/4/12/15265530/walt-mossberg-internet-plan-privacy-freedom" />
			<id>https://www.theverge.com/2017/4/12/15265530/walt-mossberg-internet-plan-privacy-freedom</id>
			<updated>2017-04-12T09:00:03-04:00</updated>
			<published>2017-04-12T09:00:03-04:00</published>
			<category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Mossberg" /><category scheme="https://www.theverge.com" term="Policy" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Despite the never-ending debate on the question of the role of government in America, there&#8217;s been a strong tradition of protecting our undisputed, important natural treasures, or taking on great common engineering challenges. Few Americans oppose the policies &#8212; many of which originated with Republicans &#8212; that bar or limit commercial exploitation of unique places [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="Thomas Ricker" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7711331/stock_network_2016_12_28_verge_2040.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Despite the never-ending debate on the question of the role of government in America, there&rsquo;s been a strong tradition of protecting our undisputed, important natural treasures, or taking on great common engineering challenges. Few Americans oppose the policies &mdash; many of which originated with Republicans &mdash; that bar or limit commercial exploitation of unique places like Yosemite National Park, or the Gettysburg Battlefield.</p>

<p>Even people who opposed Dwight D. Eisenhower liked the interstate highway system, and John F. Kennedy&rsquo;s most bitter political rival, Richard Nixon, <a href="http://www.history.com/this-day-in-history/nixon-watches-first-lunar-landing">cheered on</a> the astronauts who fulfilled JFK&rsquo;s challenge of landing humans on the Moon. President Trump campaigned on creating a massive, long-overdue national infrastructure project.</p>

<p>So, in the spirit of this grand American tradition, I&rsquo;m going to propose a way we can protect the internet, at least in America, from both <a href="http://www.theverge.com/2017/4/7/15221326/ajit-pai-fcc-net-neutrality-bill-plan-nonsense">political whiplash</a> in DC and the constant <a href="http://www.theverge.com/2017/1/18/14304276/walt-mossberg-online-ads-bad-business">commercial overreach</a> that threatens it. I say we treat the internet as both a unique resource and a great common engineering project, something that merits government protection.</p>

<p>Stop typing that angry, snarky tweet right now, and let me state a few big caveats.</p>
<h2 class="wp-block-heading" id="8U9IqO"><strong>Some up-front caveats</strong></h2>
<p>First, I am in no way suggesting any sort of government ownership, management, or censorship of the internet. I would abhor any of these, even if they were possible. What I am suggesting is that the government rise above all the death-by-a-thousand-cuts regulations and statutes it passes already about the internet and simply adopt the role of its protector. You know, kind of like an offensive line protecting the quarterback.</p>

<p>The thorny details of what that means would remain to be worked out, but the principle is that there&rsquo;d be a legal wall with a sole purpose of protecting the internet so it can flourish naturally.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>The government should be the internet’s protector</p></blockquote></figure>
<p>Second, I am not suggesting some dreamy decommercialization of the internet. It&rsquo;s too late for that, and it&rsquo;s not consistent with American capitalism, anyway. But in protecting the internet we&rsquo;d have to find a balance. For instance, you&rsquo;d never be able to pave over Yosemite Valley and build condos, but there are <a href="https://www.tripadvisor.com/Attractions-g61000-Activities-c42-Yosemite_National_Park_California.html">plenty of commercial tour companies</a> that will take you there. You couldn&rsquo;t build a McDonald&rsquo;s on the graves of fallen soldiers, but the entire economy of Gettysburg seems pretty much <a href="http://www.destinationgettysburg.com/things-to-do/things-to-do-in-gettysburg-pa.asp">built on the tourism</a> the battlefield attracts. We need a way to protect the resource that enables all the other economic activity.</p>

<p>Third, I have not been living under a rock since November. I&rsquo;m well aware that the current administration, the current congressional leadership, and the current regulatory agency chiefs would neither want to give up power nor curb business interests. Not to mention that, even in 2017, while many senior federal officials can tweet, way too few really understand the internet.</p>

<p>But administrations and party majorities come and go, though there are plenty of corporate-influenced Democrats, too. Times change. And the situation online keeps getting worse, with privacy, security, net neutrality, and competition all threatened by everyone from the FCC to telecom companies to data-vacuuming advertisers to the dominant Silicon Valley players and, of course, the trolls. So why not float a proposal to fix it?</p>

<p>Finally, I&rsquo;m well aware that the internet is global, and can&rsquo;t be wholly affected by any one country. But the United States has outsized influence. The net was invented here, the browser was commercialized here, the most important modern PCs and smartphones were developed here, and many, though hardly all, of the most important websites and services are based here. What we do here matters.</p>
<h2 class="wp-block-heading" id="nNk4cW"><strong>Make a new plan, Stan</strong></h2>
<p>So here&rsquo;s the idea: I suggest that Congress pass a broad law setting out the national interest in protecting the internet and the general principles by which that protection would be defined. This wouldn&rsquo;t be one of those famous 1,200-page bills nobody can read. It would be meant as a sort of statutory manifesto.</p>

<p>Then, in that same bill, Congress creates a special, permanent, nonpartisan, independent commission &mdash; or even a special, narrowly focused court &mdash; to adjudicate disputes about internet issues as they arise, by interpreting the law. This would build up a body of precedent. Notice I am not suggesting the writing of any regulations, because this idea aims for the lightest touch possible. This entity would also remove the politically charged, slow-moving, compromised FCC and FTC from internet regulation.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>We need a new plan</p></blockquote></figure>
<p>We already have a variety of such narrowly focused, adjudicatory agencies to cover other issues. Just to cite one example, there are <a href="http://libguides.law.uga.edu/c.php?g=177166&amp;p=1164653">special federal courts</a> that only deal in tax matters, trade issues, veterans&rsquo; claims, and more. And some economists have already <a href="https://www.forbes.com/sites/washingtonbytes/2017/01/10/a-new-path-forward-for-net-neutrality/#30af4f2379c2">proposed similar administrative forums</a> for internet claims, modeled after how cable companies resolve carriage disputes.</p>

<p>There&rsquo;s precedent for adjudicatory proceedings on technology issues to have massive consumer and business benefits. One of the most famous was the so-called Carterfone decision in 1968. In that case, the FCC ruled that it was legal for a tiny company, Carter Electronics, to sell a <a href="https://en.wikipedia.org/wiki/Carterfone">primitive-looking device</a> that patched a two-way radio into the country&rsquo;s landline phone network. The network at the time was owned by the old AT&amp;T monopoly, which convinced federal authorities to bar any device AT&amp;T didn&rsquo;t itself make from being connected. The dubious reasoning was that such devices might &ldquo;harm&rdquo; the vital network.</p>

<p>The FCC not only ruled for Carter, but threw out the ban itself, opening the door first for much better voice phones than the clumsy models <a href="https://en.wikipedia.org/wiki/Western_Electric">AT&amp;T&rsquo;s exclusive hardware</a> affiliate made, and later for dial-up modems, without which the internet revolution would have been, at the very least, severely delayed.</p>
<h2 class="wp-block-heading" id="qjzJ1L"><strong>Bottom Line</strong></h2>
<p>If you don&rsquo;t like this plan, come up with a better one or a modified one. But we do need a plan. Every few years, the feds and the courts change direction or fail to answer important questions. And every day, the internet becomes more of a platform for lousy ads, for increasing the power of a few rich companies, and for intrusive tracking. It&rsquo;s too important to leave unprotected.</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Walt Mossberg</name>
			</author>
			
			<title type="html"><![CDATA[Walt Mossberg is retiring in June]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/4/7/15217980/walt-mossberg-retiring-in-june" />
			<id>https://www.theverge.com/2017/4/7/15217980/walt-mossberg-retiring-in-june</id>
			<updated>2017-04-07T09:30:02-04:00</updated>
			<published>2017-04-07T09:30:02-04:00</published>
			<category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[It was a June day when I began my career as a national journalist. I stepped into the Detroit Bureau of The Wall Street Journal and started on what would be a long, varied, rewarding career. I was 23 years old, and the year was 1970. That&#8217;s not a typo. So it seems fitting to [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8298377/Mossberg_car_with_vanity_plate.JPG?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>It was a June day when I began my career as a national journalist. I stepped into the Detroit Bureau of <em>The Wall Street Journal</em> and started on what would be a long, varied, rewarding career. I was 23 years old, and the year was 1970. That&rsquo;s not a typo.</p>

<p>So it seems fitting to me that I&rsquo;ll be retiring this coming June, almost exactly 47 years later. I&rsquo;ll be hanging it up shortly after the 2017 edition of the Code Conference, a wonderful event I co-founded in 2003 and which I could never have imagined back then in Detroit.</p>

<p>I didn&rsquo;t make this decision lightly or hastily or under pressure. It emerged from months of thought and months of talks with my wise wife, my family, and close friends. It wasn&rsquo;t prompted by my employer or by some dire health diagnosis. It just seems like the right time to step away. I&rsquo;m ready for something new.</p>

<p>Over my career, I&rsquo;ve reinvented myself numerous times. I covered the Pentagon, the State Department, and the CIA. I wrote about labor wars, trade wars, and real wars. I chronicled a nuclear plant meltdown and the defeat of communism. I co-founded a couple of media businesses.</p>

<p>And, in the best professional decision of my life, I converted myself into a tech columnist in 1991. As a result, I got to bear witness to a historic parade of exciting, revolutionary innovation &mdash; from slow, clumsy, ancient PCs to sleek, speedy smartphones; from CompuServe and early AOL to the mobile web, apps, and social media. My column has run weekly in a variety of places over the years, most recently on <em>The Verge</em> and <em>Recode</em> under the Vox Media umbrella, where I&rsquo;ve been quite happy and have added a podcast of which I&rsquo;m proud.</p>

<p>So I see retirement as just another of these reinventions, another chance to do new things and be a new version of myself.</p>

<p>I will likely write a bit more about this before I stop. But, for now, I just want to thank you for reading, viewing, and listening to me over the years, and for letting me know when you thought me right or crazy.</p>

<p>I want to thank Vox Media, <em>The Verge</em>, <em>Recode</em>, <em>The</em> <em>Wall Street Journal,</em> and CNBC for giving me a voice. And, to name just a few individuals, I want to thank some indispensable career partners along the way: Kara Swisher, Norm Pearlstine, Paul Steiger, Larry O&rsquo;Donnell, Jim Bankoff, Nilay Patel, Lia Lorenzano-Kennett, Stephanie Capparell, and Katie Boehret.</p>

<p>I&rsquo;m not going anywhere for a while, so you&rsquo;ll still be seeing my columns, TV appearances, and podcasts this month and next. I will enjoy creating every one of them, just as I enjoyed writing those stories from Detroit in 1970.</p>

<p><em>Editor&rsquo;s note: Here&rsquo;s a short note from Vox Media CEO Jim Bankoff about Walt&rsquo;s retirement.</em></p>
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter alignnone"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-dnt="true"><p lang="en" dir="ltr">Sharing a few words of gratitude for my friend and colleague <a href="https://twitter.com/WaltMossberg?ref_src=twsrc%5Etfw">@waltmossberg</a> as he announces news of his next chapter. <a href="https://t.co/wJ50M4Yjz0">https://t.co/wJ50M4Yjz0</a> <a href="https://t.co/aIsnfX8TzP">pic.twitter.com/aIsnfX8TzP</a></p>&mdash; Jim Bankoff (@Bankoff) <a href="https://twitter.com/Bankoff/status/850346317905833984?ref_src=twsrc%5Etfw">April 7, 2017</a></blockquote>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Walt Mossberg</name>
			</author>
			
			<title type="html"><![CDATA[Mossberg: Sonos solves TV audio problems for a stiff price]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/4/5/15184596/walt-mossberg-sonos-playbase-tv-music-speaker" />
			<id>https://www.theverge.com/2017/4/5/15184596/walt-mossberg-sonos-playbase-tv-music-speaker</id>
			<updated>2017-04-05T09:00:02-04:00</updated>
			<published>2017-04-05T09:00:02-04:00</published>
			<category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Mossberg" /><category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Last year, I bought a new, high-end LG OLED 4K TV and wrote about the experience. I talked about the brilliant picture, the tiny bezels, the ultra-thin display, and the overly complex UI. But, over the ensuing months, another feature of the TV has become more and more noticeable, and annoying: the audio. The sound [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Photo by Chris Welch / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8274907/cwelch_170402_1583_0002.0.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Last year, I bought a new, high-end LG OLED 4K TV and <a href="http://www.theverge.com/2016/8/3/12364022/walt-mossberg-smart-tvs-lg-oled-b-series">wrote</a> about the experience. I talked about the brilliant picture, the tiny bezels, the ultra-thin display, and the overly complex UI. But, over the ensuing months, another feature of the TV has become more and more noticeable, and annoying: the audio.</p>
<h2 class="wp-block-heading" id="OB4bAx"><strong>The sound of “what did she say?”</strong></h2>
<p>Like most new HDTVs in recent years, my LG is too thin (even with its bulge in the lower back) to support more than small speakers. They generate volume, but little nuance.</p>

<p>On top of that, modern TV shows and films are increasingly mixed in a way that demotes the clarity of dialogue in favor of cinematic sound effects and wild swings in volume between scenes.</p>

<p>This wasn&rsquo;t much of a problem with my old TV, a decade-old Pioneer Elite Plasma with huge, front-facing speakers running top to bottom on each side of the tall screen. But, with the new LG, we soon began resorting to closed captions on many shows, especially British ones, because the dialogue sounded muddy.</p>

<p>It turns out this combination of small speakers and dialogue-unfriendly mixing is a well-known problem, much <a href="https://www.howtogeek.com/218949/htg-explains-why-the-dialogue-on-your-hdtv-is-too-quiet/">written about</a>. And its effects aren&rsquo;t just limited to people who are hearing-impaired or whose hearing has degraded due to age. It&rsquo;s a broader issue. You can tell it affects you if you&rsquo;re constantly reaching for the remote to raise or lower the volume within the same show or movie (not counting the always-blaring commercials).</p>

<p>In fact, before I ever left Best Buy with the TV, the salesmen, who had been very high on the LG, told me all the new TV speakers were too small and tried to get me to buy an external soundbar. I ignored them, because a) I am not, and have never been, an audiophile, b) I suspected they just wanted me to spend more money, and c) a soundbar would be yet another gadget on our crowded TV console.</p>
<h2 class="wp-block-heading" id="epeXjy"><strong>Sonos as TV savior</strong></h2>
<p>And then came the new Sonos Playbase to open my eyes and ears. I&rsquo;ve been testing this combination TV speaker and Sonos music player for roughly six weeks, and here&rsquo;s my take on it as a non-audiophile who has never before used an external TV speaker.</p>

<p>The Playbase is expensive at $700. In my tests, it exhibited two minor drawbacks, which I&rsquo;ll describe below. But, otherwise, I found it to be a glorious improvement in both my TV audio experience and the general music-listening experience in my large family room, where the previous best speaker was a $199 Sonos Play:1 model.</p>

<p>My test Playbases (first a beta preproduction unit, then a production version) were black, and, as fully described by my colleague Chris Welch <a href="http://www.theverge.com/2017/4/4/15167574/sonos-playbase-review-tv-speaker-vs-playbar">here</a>, are thin, wide boxes designed have a TV placed directly on top. In our case, with our particular TV (which has a wide, flat base), the Playbase pretty much disappeared into the media area, and didn&rsquo;t stand out as yet another box. That was a big plus.</p>

<p>But the bigger plus was the sound. When used as a TV speaker (a mode it automatically adopts whenever the TV is on) it produced crisp, clear, rich sound that rendered the dialogue beautifully <em>and</em> yielded soundtrack music and sound effects far superior to those from the TV&rsquo;s own speakers. That&rsquo;s partly because it has a center channel dedicated to dialogue, as well as left and right stereo channels that carry most other audio.</p>

<p>I found the sound immersive through the whole large room, at every seat from which I&rsquo;d watch TV. Sonos also has an iPhone and iPad-based feature called Trueplay, which tunes the speaker to the room in a couple of minutes, adding a little more immersion.</p>

<p>And, suddenly, there was no more need for subtitles in our house. If you do encounter a show with dialogue you&rsquo;re still having trouble hearing, there&rsquo;s a &ldquo;Speech Enhancement&rdquo; feature that boosts dialogue further. In my tests, tapping on this enhancement icon in the Sonos app definitely made a difference, without diminishing any of the other sounds.</p>

<p>Setup was dead simple, with just two cords &mdash; an optical audio connector to the TV and a power cord. There&rsquo;s also an Ethernet jack, but I found the 802.11n Wi-Fi to be just fine, even though it&rsquo;s not the latest Wi-Fi version. (Sonos says it stuck with &ldquo;n&rdquo; because it finds it works better to connect the Playbase with other Sonos speakers you may have. It says it uses both the 5GHz and 2.4GHz bands.)</p>

<p>The app, which runs on all major platforms, also walks you through a simple configuration of your cable or TV remote so it can control the Playbase&rsquo;s volume. In my case, the Apple TV remote could control the Sonos as well.</p>
<h2 class="wp-block-heading" id="ZxaECz"><strong>But wait! It’s also a standalone speaker!</strong></h2>
<p>When you&rsquo;re not watching TV, the Playbase functions as an excellent standalone Sonos speaker, connected via the Sonos app to dozens of music services. Later this year, along with other Sonos models, it will acquire the ability to be controlled by Amazon&rsquo;s Alexa virtual assistant via an Echo device. Sonos says it&rsquo;s working to make this control seamless and not clumsy, so it won&rsquo;t require a secondary wake word, like other Alexa &ldquo;skills.&rdquo; The idea is that, for music, you could designate your Sonos system, including your Playbase, as the default speaker. For other kinds of audio responses, the Echo&#8217;s internal speaker would take over.</p>

<p>In my tests, as a standalone speaker, the Playbase behaved just like any other Sonos model, offering great sound for music. Its audio quality outclassed the Play:1 models I own. (I didn&rsquo;t compare it to other, costlier Sonos models.) And, because that thin slab hiding under your TV can now be your main music speaker, you can remove any other speaker you may have in the room with your big TV, saving space and reducing clutter. (You could also wirelessly link a couple of Play:1 models and a Sonos Sub with the Playbase to create a home theater, but, remember, I&rsquo;m not an audiophile, so I won&rsquo;t be doing this.)</p>

<p>As with other Sonos speakers, you can group the Playbase with additional Sonos units. You can play separate music, or the same music, in various rooms. You can even play TV sound via speakers far from the TV.</p>
<h2 class="wp-block-heading" id="4UHny1"><strong>So what’s not to like?</strong></h2>
<p>Well, for a non-audiophile, there&rsquo;s the price; I wish it were less. Unless you&rsquo;re already sold on Sonos, you could fix at least the dialogue problem with cheaper TV speakers, like the <a href="http://www.zvoxaudio.com">Zvox</a>, at $250.</p>

<p>Then there&rsquo;s the latency. I found that in certain scenarios, like first turning the TV on, or switching inputs or moving among different over-the-top services, the sound didn&rsquo;t start until 2&ndash;3 seconds after the picture did. Sonos said this was because the Playbase had to emerge from sleep and do a quick sound analysis before starting, and do the same analysis when adjusting to a new source.</p>

<p>Also, the Playbase takes away the visual audio indicator on the TV screen, at least on my TV and others. I got used to these things.</p>

<p>I also wish the unit had microphones, so that, when Alexa compatibility arrives, you could just issue it commands directly, without an Echo device. Sonos says it plans microphones for future products, but wouldn&rsquo;t exactly tell me why they&rsquo;re absent on the Playbase.</p>

<p>For audiophiles, there are other issues, laid out <a href="http://www.theverge.com/2017/3/7/14847056/show-notes-the-sonos-playbase-is-so-confusing">here</a> by my colleague Nilay Patel.</p>

<p><strong>Bottom Line</strong></p>

<p>As somebody who needed great TV sound to go with a great TV picture, who loves the Sonos audio system, and is perfectly happy with a single immersive speaker in the family room, the Playbase meets my needs. I&rsquo;m planning to buy one.</p>

<p>But, if you can&rsquo;t, or would rather not, spend $700, there are cheaper alternatives. And if you&rsquo;re a real audiophile, there may be more desirable ways to go.</p>

<p>Still, this is a fine product. I recommend it to people who want better TV sound, love Sonos quality, and can afford it. Everyone else with a new, thin TV should definitely look into adding a soundbar of some kind. Even if you&#8217;re not an audiophile, good TV sound matters.</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Walt Mossberg</name>
			</author>
			
			<title type="html"><![CDATA[Mossberg: Yes, you’ve still got mail]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/3/29/15099510/walt-mossberg-email-growing-changing-vs-slack-snapchat-chat" />
			<id>https://www.theverge.com/2017/3/29/15099510/walt-mossberg-email-growing-changing-vs-slack-snapchat-chat</id>
			<updated>2017-03-29T09:00:03-04:00</updated>
			<published>2017-03-29T09:00:03-04:00</published>
			<category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Mossberg" /><category scheme="https://www.theverge.com" term="Slack" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[In 1998 it was possible to make a big-screen romantic comedy about email. Yep, email &#8212; the same medium we often think of now as boring and even annoying. Back then, it was perfectly plausible that two attractive characters played by two attractive movie stars (Tom Hanks and Meg Ryan) could fall in love over [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/assets/2868783/sent_email1_1020.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>In 1998 it was possible to make a big-screen romantic comedy about email. Yep, email &mdash; the same medium we often think of now as boring and even annoying. Back then, it was perfectly plausible that two attractive characters played by two attractive movie stars (Tom Hanks and Meg Ryan) could fall in love over AOL email and each be thrilled to hear the service&rsquo;s iconic, cheerful audio alert: &ldquo;You&rsquo;ve Got Mail.&rdquo; That was also the name of the <a href="http://www.imdb.com/title/tt0128853/">film</a>, which garnered a respectable 73 percent from top critics on Rotten Tomatoes. The <a href="https://www.youtube.com/watch?v=GSeeFgsqUxU">trailer</a> feels like a time machine now.</p>
<div class="youtube-embed"><iframe title="YOU&#039;VE GOT MAIL (1998) - Official Movie Trailer" src="https://www.youtube.com/embed/znESQTt3L80?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
<p>Of course, today, such digital romance would take place using some combination of Tinder, texting, and maybe Snapchat (though the two leads seem too old to fit the Snapchat target demo, so maybe iMessage and FaceTime). Email would never be considered a common path to love, even one believable enough for a movie.</p>

<p>Email is a senior citizen. It&rsquo;s been around since at least the 1960s in one form or another. In the 1990s and early 2000s, there was a hot competition among consumer email services like Yahoo Mail, Hotmail, and Gmail.</p>

<p>Now, young people shun email as much as possible. Even for adults, answering an email rarely seems urgent, and that red counter of unread emails often climbs into the thousands.</p>

<p>A conversation in the talk bubbles of a messaging service, or on Slack, Twitter, or Facebook, demands &mdash; and receives &mdash; faster action.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>if my phone happily called out “You’ve Got Mail,” I’d be tempted to smash it</p></blockquote></figure>
<p>I was an early user of AOL, so early I didn&rsquo;t even have a number after my user name. For me, email was once vital, both for personal and business uses. But, like a lot of you reading this, if my phone or laptop today happily called out &ldquo;You&rsquo;ve Got Mail,&rdquo; I&rsquo;d be tempted to smash it. Today&rsquo;s email competition is all about mobile apps that help you <a href="http://www.theverge.com/2016/5/4/11584224/walt-mossberg-easilydo-mail-gmail-best-iphone-email-apps">manage the email mess</a> with minimum hassle.</p>
<h2 class="wp-block-heading" id="2giUHJ"><strong>The undead walk among us</strong></h2>
<p>Still, despite all signs to the contrary, and many <a href="https://www.wrike.com/blog/3-reasons-email-dead/">predictions</a>, email is not dead. In fact, some analyses suggest that it&rsquo;s <a href="http://www.radicati.com/wp/wp-content/uploads/2015/02/Email-Statistics-Report-2015-2019-Executive-Summary.pdf">growing</a>. Few people can afford to be without it. It hasn&rsquo;t expired; it&rsquo;s morphed.</p>

<p>There are lots of reasons email persists, even as faster and simpler forms of communication proliferate and your personal communications likely have mostly migrated elsewhere. But one big one is that new types of media channels rarely totally kill off old ones, even though everyone predicts they will. The old ones just adapt and change.</p>

<p>Back in the day, television was supposed to kill off radio, but radio gradually saved itself by dropping the programming TV did better (like dramas and variety shows) and started to focus on playing hit songs and hosting political and sports talk shows.</p>

<p>I think something similar is going on with email. Once the king of digital discourse, email has surely been dethroned by an army of alternatives: vast and numerous messaging services; photo- and video-oriented sharing on social networks or the photo apps of Apple and Google; business tools like Slack.</p>

<p>I get the latest pictures of my granddaughter through iCloud photo sharing. I get the latest discussions of how we plan to cover stories on <em>The Verge</em> or <em>Recode</em> through Slack. My editor and I collaboratively edit my stories inside Google Docs. Ten years ago, all those things would have been done via email. Back then, when a reader wanted to tell me I was an idiot (or worse) for something I wrote, I got an email. Now, they tell me on Twitter.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Email isn’t dying, it’s changing</p></blockquote></figure>
<p>Despite all that, however, chances are your communications from businesses &mdash; like banks, insurers, lawyers, accountants, and utility companies &mdash; are still sent via email. Even if they use Slack or some similar internal chat-like tool, many employers also still send important personnel announcements and policy statements via email, presumably for legal reasons or to ensure everyone gets them.</p>

<p>And, of course, then there&rsquo;s marketing of all kinds, including spam. For this kind of stuff, email has long been the digital channel of choice, and, as other kinds of messages migrate away, marketing looms even larger in your inbox. It&rsquo;s this stuff that has helped simultaneously prop up email and turn people off from it. You&rsquo;re unlikely to see an unwanted ad for airline mile deals in your iMessage or Facebook Messenger threads, but you&rsquo;re virtually certain to see one in your email inbox.</p>

<p>Whole <a href="https://www.constantcontact.com/index.jsp">companies</a> are built around this marketing business. They sell their services to other businesses or political groups and devise ways to get around filters.</p>
<h2 class="wp-block-heading" id="YPMTyZ"><strong>It’s bad in so many ways</strong></h2>
<p>Like radio, email isn&rsquo;t dying, it&rsquo;s just changing. Over the past decade or so it&rsquo;s become much more like postal mail. It&rsquo;s not the place you expect to find a greeting from a friend, or even a timely update from a professional colleague. Instead, it&rsquo;s a mix of junk mail you hate and discard, plus bills and missives from businesses you also hate but can&rsquo;t discard. And the junk mail is the bulk of it.</p>

<p>It&rsquo;s also outright dangerous. Email remains a key vector for network attacks by criminals, hostile states, and surveillance agencies. It&rsquo;s a major way bad actors get unsuspecting people to click on links or images or attachments that hide malware that can penetrate networks and steal identities.</p>

<p>Like paper mail, email also induces guilt, piling up and up until you can find the time and will to pick through to see what you might need or want.</p>

<p>Still, it&rsquo;s hard to just stop using it altogether.</p>

<p>Of course, there are always exceptions that prove the rule. For instance, newsletters and news or sports alerts you subscribed to, actually want, and find interesting. I check email for several of those and skim or read them.</p>
<h2 class="wp-block-heading" id="MC3V1G"><strong>Bottom line</strong></h2>
<p>By and large, email is now a generally unpleasant, often untrustworthy, and sometimes literally perilous experience that deserves less and less of our time and attention. But it&rsquo;s not dead, and I don&rsquo;t expect it to disappear anytime soon. Just be wary of it.</p>

<p>Remember <em>You&rsquo;ve Got Mail</em>? The whole time the Tom Hanks character was email-wooing the Meg Ryan character, he was, in real life, building a giant chain bookstore that put her cozy neighborhood book shop out of business.</p>

<p>Consider yourself warned.</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Walt Mossberg</name>
			</author>
			
			<title type="html"><![CDATA[Mossberg: The old dream of the information appliance is now real — so what’s next?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/3/22/15014672/mossberg-the-old-dream-of-the-information-appliance-is-now-real-so-whats-next" />
			<id>https://www.theverge.com/2017/3/22/15014672/mossberg-the-old-dream-of-the-information-appliance-is-now-real-so-whats-next</id>
			<updated>2017-03-22T09:00:04-04:00</updated>
			<published>2017-03-22T09:00:04-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Mossberg" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[It&#8217;s often hard to remember that the personal computing era is still quite young. It only dates from 1977, with the arrival of the first mass-market PCs. These were the first computing devices meant for individuals that weren&#8217;t kits, had screens and keyboards, and could actually do something useful, like word processing, game play, or, [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/assets/1166582/Apple_II_Plus.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p>It&rsquo;s often hard to remember that the personal computing era is still quite young. It only dates from 1977, with the arrival of the first mass-market PCs. These were the first computing devices meant for individuals that weren&rsquo;t kits, had screens and keyboards, and could actually <em>do </em>something useful, like word processing, game play, or, eventually, spreadsheets.</p>

<p>The best known of these, the Apple II, which remained on the market in various forms until 1993, will have its 40th anniversary in June. That makes mass-market personal computing younger than the Super Bowl, Starbucks, and Disneyland.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>The Apple II is about to be 40 years old</p></blockquote></figure>
<p>You can trace a pretty straight line from these first machines to the laptop, tablet or smartphone you&rsquo;re using right now. They are all personal computers, with the smartphone being the most used today. Those 1977 models (which included entries from Commodore and Tandy) are also the forebears of the web, Facebook, Google, and pretty much whatever else you&rsquo;re using on whatever digital device is at hand.</p>
<h2 class="wp-block-heading" id="VP2nW6"><strong>The information “appliance”</strong></h2>
<p>But almost right from the start, and right through the 1990s and even the early 2000s, the quest was on, at least among some, for computing devices to become &ldquo;appliances&rdquo; or &ldquo;information appliances&rdquo; &mdash; that is, dead-simple to use, without training or the need for a manual. I know: the push for greater ease of use was a defining principle of my own tech column in <em>The Wall Street Journal, </em>which launched in 1991 and continued for 22 years.</p>

<p>Of course, the standard for this &ldquo;appliance&rdquo;-level of ease of use changed over time. The bar was pretty low in 1977, when, <a href="https://en.wikipedia.org/wiki/Apple_II">according to Wikipedia</a>, the then-influential <em>Byte </em>magazine said the Apple II &#8220;may be the first product to fully qualify as the &#8216;appliance computer&#8217; &#8230; a completed system which is purchased off the retail shelf, taken home, plugged in and used.&#8221; This, despite the fact that it used a command-line interface, needed an audio cassette recorder to store its apps and data, and took plenty of effort to master.</p>
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<p>For many years, even as users became more sophisticated, personal computers took too much effort to use without problem-solving, keeping alive the yearning for greater simplicity. Microsoft&rsquo;s dominant Windows platform, in particular, was a home for all manner of bugs and problems that required IT people to straighten out. Of course, a significant minority of people enjoyed solving these problems and loved to hack and modify PCs. But not mainstream users.</p>

<p>Even Apple&rsquo;s Macs, which were generally much simpler and more secure, got more buggy and fell behind as the company faltered in the 1990s, and didn&rsquo;t hit their current stride for years thereafter.</p>

<p>During that era, I tested many digital devices that claimed to be appliances, a few of which were even mildly successful. I reviewed one of them as late as 2005, a device called the <a href="http://allthingsd.com/20050721/pepper-pad-organizer/">Pepper Pad</a>, which was kind of what an iPad might have been with worse designers and an even higher base price. I wasn&rsquo;t crazy about it.</p>

<p>Only the Palm Pilot, and its descendant, the Treo, came close to the dream, but they were limited and lacked large platform ecosystems. (Despite its popularity, the BlackBerry for too long was largely an enterprise-focused email terminal with few apps.)</p>
<h2 class="wp-block-heading" id="uOvTUw"><strong>The iPhone changed everything</strong></h2>
<p>In 2007, everything changed with the iPhone. As crippled as that first model now seems, with its lack of apps and glacial cellular connectivity, the iPhone was a practical, useful, self-contained computer a child could understand. It was an information appliance. And it became even more so with the advent of the App Store the next year. Today, it seems boring to many tech fans, but the iPhone broke through the last barrier that allowed everybody to do a wide range of tasks on a speedy computer.</p>

<p>And that was followed up in 2008 by Android. It took years to sand off the rough edges and get the hardware right, but Android devices added qualities the iPhone lacked: they sold for less and allowed for lots of customization.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Are we done looking for the perfect information appliance? Nope</p></blockquote></figure>
<p>Then came the iPad in 2010, to add a large screen and more PC-like apps to the iPhone template.</p>

<p>By the 2010s, almost everybody in the developed world, it seemed, had a powerful digital device that took little or no special skills or training to use.</p>

<p>So, are we done with the quest for the perfect information appliance? Nope.</p>
<h2 class="wp-block-heading" id="EcrwXI"><strong>The next stage</strong></h2>
<p>We&rsquo;ve already begun the next stage. You might call it the quest for the <em>Starship Enterprise </em>computer &mdash; the one that you can just talk to when you need information, or to get a task done, to be entertained or to record a moment. It will require perfect conversational ability, sensors of every kind and limitless storage, prodigious, always-learning artificial intelligence, access to almost infinite personal data, and knowledge about nearly everything. These are all huge steps to take, and they will all require massive investment and more than a few failed first attempts.</p>

<p>But every major computer company is pursuing this goal, in one form or another, as are researchers and smaller companies unknown to us yet. So far, we see only the glimmers of this future in things like Siri, Alexa, Cortana, and the Google Assistant.</p>

<p>These voice-activated &ldquo;assistants&rdquo; often live on existing laptops, smartphones, and tablets. They also now come in their own hardware, notably the Amazon Echo and the Google Home device.</p>

<p>But, even from today&rsquo;s vantage point, we all know they are very crude. When <a href="http://www.recode.net/2016/6/1/11826718/jeff-bezos-amazon-full-video-code">I asked Amazon CEO Jeff Bezos</a> last year if we were in the first inning of the quest for these artificially intelligent, conversational devices, he said it was even earlier than that: &ldquo;It might even be the first guy&rsquo;s up at bat.&rdquo;</p>

<p>I suspect that today&rsquo;s mass-market AI software and hardware will, in only 10 years or so, look as primitive and quaint as the Apple II does now.</p>

<p>And when they get all of that figured out? Well, some other perfect information appliance will still be waiting, just out of reach.</p>
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			<author>
				<name>Walt Mossberg</name>
			</author>
			
			<title type="html"><![CDATA[Mossberg: Tech’s ruling class casts a big shadow]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/3/8/14848642/walt-mossberg-tech-gang-of-five-apple-google-microsoft-amazon-facebook" />
			<id>https://www.theverge.com/2017/3/8/14848642/walt-mossberg-tech-gang-of-five-apple-google-microsoft-amazon-facebook</id>
			<updated>2017-03-09T09:47:53-05:00</updated>
			<published>2017-03-09T09:47:53-05:00</published>
			<category scheme="https://www.theverge.com" term="Amazon" /><category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Facebook" /><category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Meta" /><category scheme="https://www.theverge.com" term="Microsoft" /><category scheme="https://www.theverge.com" term="Mossberg" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Back in 2011, I was talking with Eric Schmidt, the executive chairman of Google, backstage at our D9 conference, when he made a casual reference to a &#8220;Gang of Four&#8221; companies that he believed ruled the consumer tech industry. Once on stage, I asked him about that term. He explained that, in his view, there [&#8230;]]]></summary>
			
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<p>Back in 2011, I was talking with Eric Schmidt, the executive chairman of Google, backstage at our D9 conference, when he made a casual reference to a &ldquo;Gang of Four&rdquo; companies that he believed ruled the consumer tech industry. Once on stage, I asked him about that term.</p>

<p><a href="https://www.youtube.com/watch?v=udYdMSTP9EI">He explained</a> that, in his view, there were four giant platform companies that dominated consumer tech: Google, Apple, Amazon and Facebook. &ldquo;We&rsquo;ve never had four companies growing at the scale those are, in aggregate,&rdquo; he said.</p>

<p>&ldquo;Each of the companies that I&rsquo;ve mentioned,&rdquo; he continued, &ldquo;has managed to use very modern concepts of computer science [and] very, very aggressive scaling approaches to get large very quickly in the area they&rsquo;re focused on.&rdquo; He added: &ldquo;These are global companies with reach and economics that 10 years ago or 20 years ago only one company had.&rdquo;</p>

<p>That one company? Microsoft, which he pointedly left out of the gang. Asked why, he said it was because he saw the Seattle software giant as an enterprise-oriented company focused on older products. (The next day at the conference, a top Microsoft executive, Steven Sinofsky, sarcastically replied that &ldquo;nothing called the &lsquo;Gang of Four&rsquo; ends well&rdquo; &mdash; a reference to a supposedly treasonous <a href="https://en.wikipedia.org/wiki/Gang_of_Four">Chinese political faction</a> from the 1970&rsquo;s.)</p>

<p>Six years later, those same five companies (I&rsquo;m including Microsoft) are even more powerful, individually and collectively. Each has had its hits and misses, and each is in added businesses now. But, if anything, in my view, they are even more dominant than they were when Mr. Schmidt publicly referred to them as a gang.</p>
<iframe src="https://player.megaphone.fm/VMP1675219679"></iframe>
<p><strong>The oligopoly rules</strong></p>

<p>In fact, what we have now in consumer tech, in 2017, is an oligopoly, at least superficially similar to the old industrial-era American corporate groups that once dominated key industries.</p>

<p>To be clear, I&rsquo;m not alleging that the Gang of Five is colluding with each other to fix prices, or to actively suppress innovation; or to do anything illegal. I am certainly not suggesting they be sued for antitrust violations, like the once-sole dominant platform company, Microsoft, was in the late 1990&rsquo;s.</p>

<p>But I do think that their enduring and growing power casts a shadow over the Silicon Valley legend that there are lots of great new consumer tech innovations being incubated right now in garages or dorm rooms somewhere that will be taken all the way to becoming great companies, the way each of the Gang of Five was.</p>

<p>What I fear is more likely to happen to any such startup is that, if they&rsquo;re good, they get acquired by a member of the Gang, or that their idea is turned into a feature for one of the Gang&rsquo;s products.</p>

<p>And, even if that never happens, and a startup thrives, too often it can only thrive by being successful on a platform controlled by one or more Gang members, with the big guy maybe taking a cut. For instance, Snap, the parent company of Snapchat, which went public last week, famously spurned a $3 billion takeover offer from Gang member Facebook in 2013. But it depends for its very operation on the <a href="https://techcrunch.com/2017/02/02/snap-commits-2-billion-over-5-years-for-google-cloud-infrastructure/">cloud services</a> of Google and on the mobile app platforms of Apple and Google.</p>

<p><strong>Annual buying sprees</strong></p>

<p>And plenty of other companies which either presented threats or opportunities to the Gang have been snapped up by them. Each of the five companies actively scoops up numerous smaller companies every year, in many cases just for their talent and / or patents. In fact, I&rsquo;d be amazed if there weren&rsquo;t plenty of startups whose main goal is to be purchased by the Gang.</p>

<p>To refresh your memory, here are just a few of the more famous examples.</p>

<p>Google bought YouTube, DoubleClick, Android and Nest.</p>

<p>Microsoft bought Skype, Nokia and LinkedIn.</p>

<p>Facebook bought Instagram, WhatsApp, and Oculus.</p>

<p>Amazon bought Audible, Zappos and Twitch.</p>

<p>Even Apple, which typically shuns big deals and doesn&rsquo;t even disclose many smaller acquisitions, bought its own chip design company, P.A. Semi; Beats, the headphone maker and music service; and Siri, the voice-controlled assistant service.</p>

<p>In nearly every case, these acquisitions &mdash; and many more obscure ones &mdash; have made the Gang even more powerful and ubiquitous. Can you imagine Google today without Android or YouTube? Can you imagine Apple&rsquo;s iPhones and iPads without their super-fast custom processors or (for all its flaws) Siri?</p>

<p><strong>Copying and Taxes</strong></p>

<p>Another way in which the Gang, with its legions of engineers, extends its power is by aping the features of other tech companies&rsquo; products, and incorporating them into a platform. Two recent examples: Facebook&rsquo;s Instagram launched a &ldquo;stories&rsquo; features that <a href="http://www.theverge.com/2016/8/2/12348354/instagram-stories-announced-snapchat-kevin-systrom-interview">works a lot like Snapchat&rsquo;s</a>. Amazon&rsquo;s Twitch appears to be creating a service that <a href="http://www.theverge.com/2017/3/6/14837552/twitch-pulse-twitter-clone-amazon-disruption">operates like Twitter</a>.</p>

<p>And, for many smaller companies, especially makers of apps, hardware accessories and services, it&rsquo;s necessary to either pay some form of tax to one of these platform owners or to abide by rules they set and can change at any time. That stifles innovation.</p>

<p><strong>Coopetition</strong></p>

<p>Even among the Gang members, there&rsquo;s both a certain interdependency, and a gradual expansion into each others&rsquo; turf. Perhaps the most famous example of the latter was when Google bought and developed Android, eventually competing head on with Apple&rsquo;s iPhone, even though Schmidt was on Apple&#8217;s board.</p>

<p>Four of the five have some form of streaming music service. Google still has the failed Google Plus, which tried to compete with Facebook. Amazon, once merely a great online retailer, now makes a range of hardware and is a leader in the nascent artificial intelligence field, where every Gang member is toiling. Facebook has launched a marketplace for goods that competes in some respect with Amazon. Amazon&rsquo;s AWS cloud services arm goes head to head with Google and Microsoft.</p>

<p>And yet they also cooperate. Facebook is so important to Apple that it&rsquo;s built right into iOS (along with Twitter.) Microsoft makes numerous apps for both Android and iOS, as do Google, Amazon and Facebook. You can run iTunes and iCloud on Windows and Office on the Mac. And Apple still uses Google as the default search engine on its Safari browser.</p>

<p>When Apple was battling the FBI over unlocking a terrorist&rsquo;s iPhone, the rest of the Gang (and many other companies) had its back. On issues like President Trump&rsquo;s immigration policies, they circle the wagons.</p>

<p><strong>The outliers</strong></p>

<p>Of course, there are some pretty famous non-Gang members who either run or are trying to run competing consumer platforms. Twitter, for instance, is kind of a platform, though it&rsquo;s poorly managed and has actually stepped back from making its content easily available on apps. Slack isn&rsquo;t a consumer app now, but it could be if it wanted to (though it&rsquo;s dependent on the platforms of the Gang.)</p>

<p>NIntendo is an independent platform company. So is Sony&rsquo;s gaming unit. So is Netflix, though it has high dependence on the Gang. Roku is another successful independent platform company.</p>

<p>The four major wireless carriers (themselves an even more classic oligopoly) occasionally try and offer their own software and services in hopes of becoming platforms. For instance, you can only watch NFL games on a phone if Verizon is your carrier. But, so far, I wouldn&rsquo;t call them true platforms like the Gang members.</p>

<p>Outside the U.S., companies like Alibaba and Tencent own powerful platforms. Samsung periodically tries to become a big mobile software and services platform. It even bought Viv, the A.I. company started by the creators of Siri. But a combination of carrots and sticks from Google, which wants Samsung to use its services, seems to periodically rein it in.</p>

<p><strong>Bottom line</strong></p>

<p>I&rsquo;m a fan of all the Gang members. I use products from all of them daily or weekly. And I&rsquo;m aware that, in American capitalism, there&rsquo;s a long tradition of industries being dominated by a handful of giants for long periods &mdash; for example, the &ldquo;Big Three&rdquo; carmakers or the three major broadcast TV networks. But, eventually, upstarts (or the government) break such groups up.</p>

<p>Ultimately, I don&rsquo;t think even a five-company platform oligopoly is good for consumer tech. By its very nature, it handicaps independent companies with new ideas. But it will end one day. I just don&rsquo;t know when.</p>
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