Apple Event | The VergeThe Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.2026-04-09T13:07:54+00:00https://www.theverge.com/rss/apple-event/index.xmlhttps://platform.theverge.com/wp-content/uploads/sites/2/2025/01/verge-rss-large_80b47e.png?w=150&h=150&crop=1Richard LawlerJess Weatherbed<![CDATA[Apple’s WWDC 2026 event starts June 8th]]>https://www.theverge.com/898997/apples-wwdc-2025-event-starts-june-9th2026-03-23T13:45:20-04:002026-03-23T13:21:53-04:00
Apple has set a date for this year's Worldwide Developers Conference (WWDC), scheduling the keynote and Platforms State of the Union for June 8th through June 12th at Apple Park. As usual, we will be tuned in to find out what's new in the 2027-branded editions of iOS, iPadOS, macOS, watchOS, and tvOS. After last year's round of glassy visual tweaks, many are waiting for Apple Intelligence to deliver on delayed features, such as an AI upgrade for Siri.
In its press release, Apple says, "WWDC26 will spotlight incredible updates for Apple platforms, including AI advancements and exciting new software and developer tools."
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Nathan Edwards<![CDATA[MacBook Neo versus an old MacBook Air: good luck]]>https://www.theverge.com/?p=8891282026-03-13T12:00:53-04:002026-03-04T11:21:26-05:00
Are you the one? | Photo: Antonio G. Di Benedetto / The Verge
My first thought when Apple announced the MacBook Neo today was "okay, but why not just get an older Air?" If you're thinking that too, you might be right. If you can find one.
The Neo starts at $599 with an A18 Pro processor, 8GB of memory, and 256GB storage, and ends at $699 with the same specs plus TouchID and 512GB of storage. It has two USB-C (not Thunderbolt) ports, a pretty basic-looking screen, a mechanical trackpad instead of haptic, and various other cost-saving measures. It's the cheapest new MacBook you can get now.
The new M5 MacBook Air starts at $1,099 with 16GB of memory and 512GB of much faster storage, a bigger and brigh …
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The Verge<![CDATA[All the news about Apple’s MacBook Neo, iPhone 17E, and more]]>https://www.theverge.com/?post_type=vm_stream&p=8883522026-04-09T09:07:54-04:002026-03-04T09:24:17-05:00
An image of Apple's new MacBook Pro with an M5 Pro or M5 Max chip. | Image: The Verge, Apple
Apple is kicking off March with a flurry of product announcements ahead of a “special Apple experience” on March 4th in New York City, London, and Shanghai.
Apple started on March 2nd by announcing the iPhone 17E. The new $599 phone has a lot of welcome additions over the iPhone 16E, like support for MagSafe charging, doubled base storage of 256GB, and a Ceramic Shield 2 display, all for the same starting price.
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Nilay Patel<![CDATA[iPhone 17e hands-on: nothing more, nothing less]]>https://www.theverge.com/?p=8889412026-03-04T10:27:23-05:002026-03-04T09:23:35-05:00
Apple announced the $599 iPhone 17e earlier this week, and we just got a chance to play with one for a few minutes at the company's "experience" for media in New York City.
The 17e is more or less exactly what you'd expect - a cheaper, simpler riff on the iPhone 17 that replaces the similarly stripped down iPhone 16e in Apple's lineup. It comes in black, white, and pink, and the main compromise is really the display: it's a very basic 6.1-inch display 60Hz screen that doesn't have the Dynamic Island or ProMotion or anything. The only real upgrade to the screen is that is now has Apple's Ceramic Shield 2 coating for improved scratch resistan …
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Stevie Bonifield<![CDATA[Apple launches $599 MacBook Neo powered by an iPhone chip]]>https://www.theverge.com/?p=8864962026-03-04T18:35:43-05:002026-03-04T09:19:47-05:00
Apple just announced a new entry-level MacBook that runs on the same A18 Pro chip that launched two years ago in its iPhone 16 lineup and starts at $599. The MacBook Neo features a 13-inch (2408 x 1506) display, 8GB of RAM, 256GB or 512GB of storage, a Magic Keyboard, multi-touch trackpad, 1080p camera, two USB-C ports (one USB 3 and one USB 2), a headphone jack, and new side-firing speakers with support for spatial audio and Dolby Atmos.
It's available in four colors: silver, indigo, blush, and citrus, each with a color-matched keyboard.
There are some tradeoffs for the lower price, like the 8GB of RAM that doesn't include an option to up …
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Antonio G. Di Benedetto<![CDATA[Our first hands-on look at Apple’s MacBook Neo]]>https://www.theverge.com/?p=8887122026-03-04T18:30:45-05:002026-03-04T09:15:04-05:00
You will immediately be able to tell the Neo by its colors. | Photo: Antonio G. Di Benedetto / The Verge
Here is the MacBook Neo, Apple's new entry-level Mac laptop. Its colorful chassis options easily set it apart from current MacBook Air and Pro models. But the biggest difference is that inside the Neo is an A18 Pro iPhone chip instead of an M-series processor Apple typically uses in its laptops and recent desktops.
The first thing you notice, touching the device, is obviously the colors. They're not quite as vibrant as the orange iPhone 17 Pro, but the blush and citrus colors (which are more like pink-ish and chartreuse-ish) do look pretty nice. Apple says the keyboards are color-matched, but the effect is pretty subtle on all but the blue …
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Emma Roth<![CDATA[Apple announces the iPhone 17E]]>https://www.theverge.com/?p=8864762026-03-02T16:27:15-05:002026-03-02T09:04:43-05:00
Apple has taken the wraps off the iPhone 17E, its latest entry-level smartphone. The iPhone 17E starts at $599 with a higher 256GB of storage, and is available in black, white, and pink. The company revealed the new device as part of a series of announcements that kicked off this week.
Similar to the iPhone 16E, the iPhone 17E comes with a 6.1-inch display, but with a tougher Ceramic Shield 2 for better scratch resistance and reduced glare. It also offers more storage for the same starting price as its predecessor, which cost $599 for 128GB when it launched last year. The iPhone 17E adds an upgraded A19 processor and MagSafe charging with Q …
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Andrew Liszewski<![CDATA[Apple launches a new iPad Air with an upgraded M4 processor]]>https://www.theverge.com/?p=8864332026-03-04T18:33:38-05:002026-03-02T09:00:00-05:00
The new iPad Air with M4 showing multiple apps on screen. | Image: Apple
The new iPad Air with M4 is "up to 30 percent faster than iPad Air with M3," according to a press release from the company. It also features the Apple-designed N1 wireless networking chip upgrading the latest iPad Air with Wi-Fi 7, Bluetooth 6, and Thread connectivity. The cellular versions of the new iPad Air also feature Apple's C1X modem the company says "offers up to …
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Jess Weatherbed<![CDATA[Apple’s doing something on March 4th]]>https://www.theverge.com/?p=8796712026-02-17T08:54:05-05:002026-02-16T10:02:41-05:00
Apple is hosting a "special Apple experience" in New York City on Wednesday, March 4th at 9AM ET, instead of at the Apple Park location it typically uses for events. It's also hosting press in the cities of London and Shanghai at the same time.
The invitation includes the words "You're invited" and an Apple logo depicted in segmented discs of yellow, green, and blue (the rumored colors of a new low-cost MacBook). Otherwise, it provides no hints about the purpose of the so-called experience. However, Bloomberg's Mark Gurman has previously said that he's expecting Apple to launch a low-cost A18 Pro chip-powered MacBook and new MacBook Airs, M …
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Brandon Russell<![CDATA[Apple’s 2025 iPhone lineup is now available to buy in stores and online]]>https://www.theverge.com/?p=7727482025-09-19T08:00:35-04:002025-09-19T08:00:00-04:00
The iPhone Air starts at $999. | Image: The Verge
Beyond the Air’s shockingly slim design, Apple’s latest iPhone lineup features a number of notable updates worth upgrading for, especially if you have a phone that’s a few generations old. The standard iPhone 17 — which is a shockingly good value, by the way — now features a larger 6.3-inch display with ProMotion and an adaptive refresh rate of up to 120Hz. Meanwhile, the Pro model has returned to an aluminum build while adding the biggest battery of any iPhone yet. The iPhone Air and Pro models have a lot in common, including having a raised “plateau” bump on the back, which contains not just cameras but some internal components, too, leaving some extra room in the phones for larger batteries.
The iPhone 17, 17 Pro, 17 Pro Max, and Air start at $799, $1,099, $1,199, and $999, respectively, and each model starts with 256GB of storage. Below, you’ll find more information about each new device, along with where you can pick them up.
Where to buy the iPhone Air
The iPhone Air finally made its debut after months of rumors. It’s Apple’s thinnest iPhone ever at 5.6mm thick, and it features a 6.5-inch ProMotion display and a refresh rate of up to 120Hz. Apple says the design is its “most durable” yet, with a ceramic shield that encloses a titanium frame on both sides (also found in the iPhone 17 Pro). The device also sports a single 48-megapixel fusion camera on the back, an 18-megapixel Center Stage selfie cam on its front, along with an A19 Pro processor and Apple’s in-house C1X modem. Despite its thinner design, Apple says the Air features “all-day battery life,” with up to 27 hours of video playback, or 40 hours when the $99 iPhone Air MagSafe battery is attached.
The iPhone Air is available at Apple, Best Buy, and Walmart starting at $999 for 256GB of storage and going up to $1,399 for the 1TB model.
iPhone Air
The iPhone Air is Apple’s thinnest iPhone yet at 5.6mm, featuring a 6.5-inch ProMotion display, a 48MP fusion camera, and an 18MP front camera with Center Stage support. But its single rear camera and “meh” battery life mean it’s not for everyone.
The iPhone 17 is Apple’s latest entry-level smartphone, and it’s the one to get this year. Notably, it includes a larger 6.3-inch 120Hz ProMotion display — ripped straight from the iPhone 17 Pro. The device also features a new A19 processor, and a dual 48-megapixel fusion camera system that has a main camera and an ultrawide camera. A new 18-megapixel Center Stage front camera features a square sensor, allowing users to take high-quality landscape-mode selfies without having to rotate their phone.
The phone is available in five colors (black, lavender, mist blue, sage, and white) and features a starting storage of 256GB. The iPhone 17 is now available at Apple, Best Buy, and Walmart starting at $799.
iPhone 17
The standard iPhone 17 has a 6.3-inch ProMotion display that can reach 3,000 nits of peak brightness, an A19 chip, and a 48MP dual camera system. It also features an 18MP Center Stage selfie camera with a square sensor, allowing users to take landscape selfies while holding the device vertically.
The iPhone 17 Pro and 17 Pro Max look different than previous Pro models. While they keep the same 6.3-inch and 6.9-inch displays, respectively, Apple has made a few tweaks to the design. One of the first things you’ll probably notice is the plateau camera bump on the back, which houses a trio of 48-megapixel fusion cameras. Both devices also boast an upgraded 18-megapixel selfie camera with support for Center Stage, and a more powerful A19 Pro processor inside. The Pro models feature larger batteries than before, too, with the 17 Pro Max delivering the best battery life ever in an iPhone, according to Apple.
The iPhone 17 Pro and 17 Pro Max are now available alongside Apple’s other models. The smaller Pro starts at $1,099 for 256GB of storage, while the 17 Pro Max starts at $1,199 for 256GB of storage. For the first time ever, Apple is offering a 2TB configuration of the 17 Pro Max for $1,999. You can nab the 17 Pro from Apple, Best Buy, and Walmart; the 17 Pro Max is also available at Apple, Best Buy, and Walmart.
iPhone 17 Pro
The iPhone 17 Pro features a 6.3-inch OLED panel with a 120Hz refresh rate, and it’s powered by an A19 Pro chip. It features a 48MP triple camera system, plus a new “plateau” bar on the back, which Apple says creates additional space for internal components, including a larger battery.
The larger iPhone 17 Pro Max sports a 6.9-inch OLED screen and the best battery life ever in an iPhone. It has most of the same features as the smaller iPhone 17 Pro, though, but offers storage up to 2TB — a first in the iPhone line.
Rather than pay all at once for your phone of choice, several US carriers are offering deals if you purchase or upgrade through them. Just keep in mind that taking advantage of a carrier deal will lock your phone to that network for a period of time, and likely mean you’ll break up the total price into payments that may increase your monthly bill.
Verizon is offering new and existing customers who trade-in an eligible device up to $1,099 toward an iPhone 17 Pro with a new or upgraded smartphone line on an Unlimited Ultimate plan (minimum $90 per month with autopay, plus taxes and fees for 36 months); the trade-in / promo credit is applied over 36 months. Meanwhile, Verizon is offering new and existing customers who trade in an eligible device up to $1,100 off the iPhone 17 Pro Max with a new or upgraded smartphone line on an Unlimited Ultimate plan, with the trade-in / promo credit applied over 36 months. For upgrades, phones that are traded in must be active on an account for 60 days prior to purchasing a new device.
T-Mobile is offering up to $1,100 off any 2025 iPhone in 24 monthly bill credits with an eligible trade-in and qualifying service ($100+ per month with auto pay, plus taxes and fees). Meanwhile, you can get up to $830 (no trade-in required) via 24 monthly bill credits when you switch to T-Mobile and add a line on one of its Experience plans.
AT&T is offering new and existing customers up to $1,100 off an iPhone 17 Pro or 17 Pro Max, and up to $830 off an iPhone 17 or iPhone Air, with the credit being applied over 36 months. The offer is available for new and existing customers with an eligible trade-in in any condition, and activation of a new line or an upgrade of an existing line. For new customers, AT&T says the offer requires a postpaid unlimited voice and data plan starting at $75.99 before the discounts.
Update, September 19th:Updated to note the new 2025 iPhone models are now available in stores and online.
