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	<title type="text">Apple Rumors | The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2026-04-22T14:35:21+00:00</updated>

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	<icon>https://platform.theverge.com/wp-content/uploads/sites/2/2025/01/verge-rss-large_80b47e.png?w=150&amp;h=150&amp;crop=1</icon>
		<entry>
			
			<author>
				<name>Richard Lawler</name>
			</author>
			
			<title type="html"><![CDATA[John Ternus is taking over from Tim Cook as Apple&#8217;s CEO]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/915272/apple-john-ternus-tim-cook" />
			<id>https://www.theverge.com/?post_type=vm_stream&#038;p=915272</id>
			<updated>2026-04-22T10:35:21-04:00</updated>
			<published>2026-04-20T17:44:15-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apple Rumors" /><category scheme="https://www.theverge.com" term="Business" /><category scheme="https://www.theverge.com" term="iPad" /><category scheme="https://www.theverge.com" term="iPhone" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[The multitrillion-dollar home of the iPhone, Mac, and so many other tech gadgets is getting a new leader this fall, as Apple has announced that Tim Cook will be replaced as CEO on September 1st by current hardware boss John Ternus. How will we look back on Cook&#8217;s legacy, and what will Apple look like [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="John Ternus and Tim Cook shown walking side by side on a path, smiling at each other" data-caption="John Ternus and Tim Cook | Image: Apple" data-portal-copyright="Image: Apple" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/04/Apple-John-Ternus-Tim-Cook.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	John Ternus and Tim Cook | Image: Apple	</figcaption>
</figure>
<p class="has-text-align-none">The multitrillion-dollar home of the iPhone, Mac, and so many other tech gadgets is getting a new leader this fall, as Apple has announced that Tim Cook <a href="https://www.theverge.com/tech/915213/tim-cook-apple-ceo-stepping-down-john-ternus">will be replaced as CEO on September 1st by current hardware boss John Ternus</a>. How will we look back on Cook&#8217;s legacy, and what will Apple look like under the leadership of Ternus and new chief hardware officer Johny Srouji?</p>

<p class="has-text-align-none">We&#8217;ll keep track of all of the latest updates right here, starting with <a href="https://www.youtube.com/watch?v=7iYXTPDKDTk">a live recording of <em>The Vergecast</em></a>.</p>


<div class="youtube-embed"><iframe title="Apple CEO Tim Cook steps down | The Vergecast Livestream" src="https://www.youtube.com/embed/7iYXTPDKDTk?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
<p class="has-text-align-none"></p>
<ul>
					<li>
				<a href="https://www.theverge.com/tech/916698/apple-home-ternus-hardware-homepad-rumors">Will a new CEO help realize Apple&#8217;s smart home potential?</a>
			</li>
					<li>
				<a href="https://www.theverge.com/tech/916585/tim-cook-apple-new-era">Tim Cook’s departure is the start of a new era at Apple</a>
			</li>
					<li>
				<a href="https://www.theverge.com/tech/916172/tim-cook-apple-legacy-supply-chain-ceo">Tim Cook was an innovator — just not the Jobs kind</a>
			</li>
					<li>
				<a href="https://www.theverge.com/tech/916031/tim-cook-apple-airpods-legacy">The AirPods are Tim Cook’s most underrated achievement</a>
			</li>
					<li>
				<a href="https://www.theverge.com/tech/915896/john-ternus-apple-ceo-tim-cook-johny-srouji-mac-future">The Mac is in good hands in Apple’s post-Cook era</a>
			</li>
					<li>
				<a href="https://www.theverge.com/tech/915976/tim-cook-john-ternus-apple-watch-health-tech-wearables">Wearable health tech might be Tim Cook’s greatest legacy </a>
			</li>
					<li>
				<a href="https://www.theverge.com/tech/915831/john-ternus-laguna-seca">One more thing about Apple’s new CEO.</a>
			</li>
					<li>
				<a href="https://www.theverge.com/ai-artificial-intelligence/915662/john-ternus-apple-ceo-tim-cook-ai-problem-siri">John Ternus’ first big problem is AI</a>
			</li>
					<li>
				<a href="https://www.theverge.com/tech/915638/i-was-very-impressed-with-myself-to-have-the-head-of-apple-calling-to-kiss-my-ass">“I was very impressed with myself to have the head of Apple calling to ‘kiss my ass.’”</a>
			</li>
					<li>
				<a href="https://www.theverge.com/tech/915388/apple-ceo-john-ternus-tim-cook">Apple will have a product guy as CEO again</a>
			</li>
					<li>
				<a href="https://www.theverge.com/policy/915422/tim-cook-apple-chairman-trump-policy">Tim Cook will still be Apple’s Trump whisperer</a>
			</li>
					<li>
				<a href="https://www.theverge.com/tech/915279/tim-cook-ceo-letter-apple-community">Read Tim Cook&#8217;s letter to the Apple world as he departs as CEO</a>
			</li>
					<li>
				<a href="https://www.theverge.com/tech/915269/new-apple-ceo-calls-for-an-emergency-vergecast">New Apple CEO calls for an emergency Vergecast.</a>
			</li>
					<li>
				<a href="https://www.theverge.com/tech/915240/apple-johny-srouji-ternus-cook">Apple names Johny Srouji as chief hardware officer</a>
			</li>
					<li>
				<a href="https://www.theverge.com/tech/915213/tim-cook-apple-ceo-stepping-down-john-ternus">Apple CEO Tim Cook is stepping down</a>
			</li>
			</ul>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Emma Roth</name>
			</author>
			
			<title type="html"><![CDATA[Apple will reportedly allow other AI chatbots to plug into Siri]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/902048/apple-siri-ai-chatbot-update-ios-27" />
			<id>https://www.theverge.com/?p=902048</id>
			<updated>2026-03-26T17:31:27-04:00</updated>
			<published>2026-03-26T17:31:27-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apple Rumors" /><category scheme="https://www.theverge.com" term="iOS" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple's iOS 27 update will allow users to choose the AI chatbot they want to link with Siri. That's according to a report from Bloomberg's Mark Gurman, who says third-party chatbots downloaded from the App Store, like Google's Gemini or Anthropic's Claude, will be able to fetch replies for Siri - similar to how the [&#8230;]]]></summary>
			
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<figure>

<img alt="Photo of a hand holding iPhone with new Siri and ChatGPT." data-caption="Siri currently has an integration with OpenAI’s ChatGPT. | Photo: Allison Johnson / The Verge" data-portal-copyright="Photo: Allison Johnson / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25698444/DSC08567_processed_2.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Siri currently has an integration with OpenAI’s ChatGPT. | Photo: Allison Johnson / The Verge	</figcaption>
</figure>
<p class="has-text-align-none">Apple's iOS 27 update will allow users to choose the AI chatbot they want to link with Siri. That's according to a <a href="https://www.bloomberg.com/news/articles/2026-03-26/apple-plans-to-open-up-siri-to-rival-ai-assistants-beyond-chatgpt-in-ios-27?srnd=phx-technology">report from <em>Bloomberg</em>'s Mark Gurman</a>, who says third-party chatbots downloaded from the App Store, like Google's Gemini or Anthropic's Claude, will be able to fetch replies for Siri - similar to how the voice assistant already <a href="https://www.theverge.com/2024/6/10/24174786/apple-openai-partnership-chatgpt-wwdc">works with OpenAI's ChatGPT</a>.</p>
<p class="has-text-align-none">The new system, reportedly called "Extensions," will give users the ability to enable or disable the chatbots they want to connect with Siri on the iPhone, iPad, and Mac, <em>Bloomberg</em> reports. The upcoming integrations will also work with the <a href="https://www.theverge.com/tech/899801/apple-wwdc-2026-new-siri-apple-intelligence-standalone-app">standalone app Apple reportedly plans</a>  …</p>
<p><a href="https://www.theverge.com/tech/902048/apple-siri-ai-chatbot-update-ios-27">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Andrew Liszewski</name>
			</author>
			
			<title type="html"><![CDATA[Apple is testing a standalone app for its overhauled Siri]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/899801/apple-wwdc-2026-new-siri-apple-intelligence-standalone-app" />
			<id>https://www.theverge.com/?p=899801</id>
			<updated>2026-03-24T16:41:24-04:00</updated>
			<published>2026-03-24T16:41:24-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apple Rumors" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple's efforts to rebuild its Apple Intelligence AI platform will make its debut at its Worldwide Developers Conference on June 8th. A new version of Siri that transforms the voice assistant into a "systemwide AI agent with deep integration across applications" will be announced at WWDC 2026, according to a new report from Bloomberg's Mark [&#8230;]]]></summary>
			
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<figure>

<img alt="An illustration of the Apple logo." data-caption="" data-portal-copyright="﻿Image: Cath Virginia / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/STK071_APPLE_E.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p class="has-text-align-none">Apple's efforts to <a href="https://www.theverge.com/news/669238/apple-siri-llm-ai-revamp" data-type="link" data-id="https://www.theverge.com/news/669238/apple-siri-llm-ai-revamp">rebuild its Apple Intelligence AI platform</a> will make its debut at its Worldwide Developers Conference on June 8th. A new version of Siri that transforms the voice assistant into a "systemwide AI agent with deep integration across applications" will be announced at WWDC 2026, <a href="https://www.bloomberg.com/news/articles/2026-03-24/ios-27-features-apple-ai-reboot-with-siri-app-new-interface-ask-siri-button?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc3NDM3ODQyMiwiZXhwIjoxNzc0OTgzMjIyLCJhcnRpY2xlSWQiOiJUQ0RCVkVLSzNOWTkwMCIsImJjb25uZWN0SWQiOiIwRjcxN0M1MEREQUU0OTZCQjhDM0Q0NjE3NjAxNjQzOCJ9.BnCTNCqrgbvZo3Pedv0oh3GF9rDbaiDHf33XtGDMYNY&amp;leadSource=uverify%20wall">according to a new report</a> from <em>Bloomberg</em>'s Mark Gurman.</p>
<p class="has-text-align-none">The updated version of Siri will be more capable of controlling other apps and features of iOS and macOS and completing user-requested tasks using their personal data gathered from emails, messages, and notes. It will also be better at summarizing daily news from Apple News and will be able to pr …</p>
<p><a href="https://www.theverge.com/tech/899801/apple-wwdc-2026-new-siri-apple-intelligence-standalone-app">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Emma Roth</name>
			</author>
			
			<title type="html"><![CDATA[Apple could put ads in Maps as soon as this summer]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/899053/apple-maps-advertising-rumor" />
			<id>https://www.theverge.com/?p=899053</id>
			<updated>2026-03-23T15:59:17-04:00</updated>
			<published>2026-03-23T14:54:44-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apple Rumors" /><category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="iOS" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple will soon bring advertisements to its Maps app on mobile and the web, according to a report from Bloomberg's Mark Gurman. The ads, which Apple could reportedly announce this month before rolling them out in the summer, could allow businesses to pay for the highest spot in search results on Apple Maps. That means [&#8230;]]]></summary>
			
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<figure>

<img alt="Illustration of various Apple pins dropped on a map." data-caption="" data-portal-copyright="Image: Cath Virginia / The Verge, Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25479100/STK476_LOCATION_DATA_CVIRGINIA_D.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p class="has-text-align-none">Apple will soon bring advertisements to its Maps app on mobile and the web, according to a <a href="https://www.bloomberg.com/news/articles/2026-03-23/apple-is-set-to-add-search-advertising-to-maps-in-services-push">report from <em>Bloomberg</em>'s Mark Gurman</a>. The ads, which Apple could reportedly announce this month before rolling them out in the summer, could allow businesses to pay for the highest spot in search results on Apple Maps.</p>
<p class="has-text-align-none">That means if one restaurant secures the winning bid for the word "sushi" or "pizza," its location could receive priority in search results over other relevant businesses, as reported by <em>Bloomberg</em>. The setup is similar to how advertising works on Google Maps, which also allows <a href="https://www.theverge.com/2016/5/24/11761794/google-maps-promoted-pins-announced-ads-coupons">businesses to pay for a higher rank</a> in search results.</p>
<p class="has-text-align-none">The m …</p>
<p><a href="https://www.theverge.com/tech/899053/apple-maps-advertising-rumor">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Richard Lawler</name>
			</author>
			
			<author>
				<name>Jess Weatherbed</name>
			</author>
			
			<title type="html"><![CDATA[Apple’s WWDC 2026 event starts June 8th]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/news/898997/apple-wwdc-2026-june-8-ios-27-ai-siri" />
			<id>https://www.theverge.com/898997/apples-wwdc-2025-event-starts-june-9th</id>
			<updated>2026-03-23T13:45:20-04:00</updated>
			<published>2026-03-23T13:21:53-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apple Event" /><category scheme="https://www.theverge.com" term="Apple Rumors" /><category scheme="https://www.theverge.com" term="iOS" /><category scheme="https://www.theverge.com" term="iPad" /><category scheme="https://www.theverge.com" term="iPhone" /><category scheme="https://www.theverge.com" term="macOS" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="WWDC 2025" />
							<summary type="html"><![CDATA[Apple has set a date for this year's Worldwide Developers Conference (WWDC), scheduling the keynote and Platforms State of the Union for June 8th through June 12th at Apple Park. As usual, we will be tuned in to find out what's new in the 2027-branded editions of iOS, iPadOS, macOS, watchOS, and tvOS. After last [&#8230;]]]></summary>
			
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<figure>

<img alt="Black Apple logo on top of a pink and grey background." data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/STK071_APPLE_A.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p class="has-text-align-none">Apple has set a date for <a href="https://www.apple.com/newsroom/2026/03/apples-worldwide-developers-conference-returns-the-week-of-june-8/">this year's Worldwide Developers Conference (WWDC)</a>, scheduling the keynote and Platforms State of the Union for June 8th through June 12th at Apple Park. As usual, we will be tuned in to find out what's new in the 2027-branded editions of iOS, iPadOS, macOS, watchOS, and tvOS. After <a href="https://www.theverge.com/tech/681646/apple-wwdc-2025-news-rumors-ios-26">last year's round</a> of <a href="https://www.theverge.com/apple/778197/liquid-glass-iphone-watch-ipad-mac">glassy visual tweaks</a>, many are waiting for Apple Intelligence to deliver on <a href="https://www.theverge.com/tech/877494/apple-siri-ai-overhaul-ios-personalized">delayed</a> features, such as an AI upgrade for Siri.</p>
<p class="has-text-align-none">In its press release, Apple says, "WWDC26 will spotlight incredible updates for Apple platforms, including AI advancements and exciting new software and developer tools."</p>
<p class="has-text-align-none">According to the lat …</p>
<p><a href="https://www.theverge.com/news/898997/apple-wwdc-2026-june-8-ios-27-ai-siri">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Emma Roth</name>
			</author>
			
			<title type="html"><![CDATA[iPhone Fold rumor: iPad-like multitasking, but no iPad apps and no Face ID]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/893429/iphone-fold-rumor-ipad-multitasking-face-id-rumor" />
			<id>https://www.theverge.com/?p=893429</id>
			<updated>2026-03-12T05:41:29-04:00</updated>
			<published>2026-03-11T18:22:33-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apple Rumors" /><category scheme="https://www.theverge.com" term="iOS" /><category scheme="https://www.theverge.com" term="iPhone" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple's rumored foldable iPhone will come with an iPad-style interface that will allow users to view apps side-by-side, according to a report from Bloomberg's Mark Gurman. Gurman also reports that the outer display will be around the size of a small iPhone. The inner display will reportedly come with a wider aspect ratio, similar to [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="The folding iPhone might come with an inner display the size of an iPad Mini, according to Bloomberg." data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/08/iPad_Mini_8.webp?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	The folding iPhone might come with an inner display the size of an iPad Mini, according to Bloomberg.	</figcaption>
</figure>
<p class="has-text-align-none">Apple's rumored foldable iPhone will come with an iPad-style interface that will allow users to view apps side-by-side, according to <a href="https://www.bloomberg.com/news/articles/2026-03-11/apple-s-foldable-iphone-to-feature-ipad-like-interface-when-opened">a report from <em>Bloomberg</em>'s Mark Gurman</a>. Gurman also reports that the outer display will be around the size of a small iPhone. The inner display will reportedly come with a wider aspect ratio, similar to Google's <a href="https://www.theverge.com/24211366/google-pixel-fold-one-year-later-review">first-generation Pixel Fold</a>, but not foldable flagships currently on the market, like the <a href="https://www.theverge.com/tech/795298/google-pixel-10-pro-fold-review">Pixel Fold 10</a> or <a href="https://www.theverge.com/reviews/709990/samsung-galaxy-z-fold-7-review">Galaxy Z Fold 7</a>.</p>
<p class="has-text-align-none">Though the updated layout could make multitasking easier, Gurman reports that the folding iPhone won't run existing iPad apps. Still, Apple is reportedly trying to take advantage o …</p>
<p><a href="https://www.theverge.com/tech/893429/iphone-fold-rumor-ipad-multitasking-face-id-rumor">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Richard Lawler</name>
			</author>
			
			<title type="html"><![CDATA[Apple smart home display rumors now point to a fall launch with iOS 27]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/ai-artificial-intelligence/891723/apple-homepad-delay-rumor" />
			<id>https://www.theverge.com/?p=891723</id>
			<updated>2026-03-11T07:50:52-04:00</updated>
			<published>2026-03-09T18:26:50-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apple Rumors" /><category scheme="https://www.theverge.com" term="Audio" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="iOS" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="TVs" />
							<summary type="html"><![CDATA[The rumored "HomePod with a screen" we've heard so much about was reportedly lined up for launch in 2025, and then this spring, and now, according to the latest updates, it's on the shelf until this fall. Leaker Kosutami posted as much on X last week, and today, Bloomberg reporter Mark Gurman followed up with [&#8230;]]]></summary>
			
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<img alt="The Apple Home app icon on a graphic orange background." data-caption="" data-portal-copyright="Image: The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/11/STKB377_APPLE_HOME_APP_A.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-text-align-none">The rumored "HomePod with a screen" we've heard so much about was reportedly lined up for launch in 2025, and then this spring, and now, according to the latest updates, it's on the shelf until this fall. Leaker Kosutami posted as much o<a href="https://x.com/Kosutami_Ito/status/2029686750973747552?">n X last week</a>, and today, <em><a href="https://www.bloomberg.com/news/articles/2026-03-09/apple-postpones-smart-home-display-launch-as-it-waits-for-new-ai-and-siri">Bloomberg</a></em> reporter Mark Gurman followed up with similar information, saying its <a href="https://www.theverge.com/2024/8/14/24220475/apple-next-big-project-tabletop-robot-ipad">robot arm-equipped cousin</a> is now planned for launch in 2027. </p>
<p class="has-text-align-none">According to Gurman, the J490 smart home display / HomePad is waiting for Apple to finish work on its <a href="https://www.theverge.com/tech/877494/apple-siri-ai-overhaul-ios-personalized">chatbot-style AI update for Siri</a>.</p>
<p class="has-text-align-none">That was supposed to be ready by now, but it is now predicted to arrive later this year, along with the <a href="https://www.theverge.com/news/660739/apple-may-stagger-next-years-iphones-to-make-way-for-a-foldable">iP …</a></p>
<p><a href="https://www.theverge.com/ai-artificial-intelligence/891723/apple-homepad-delay-rumor">Read the full story at The Verge.</a></p>
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					</entry>
			<entry>
			
			<author>
				<name>Terrence O’Brien</name>
			</author>
			
			<title type="html"><![CDATA[Apple is going high-end with new ‘Ultra’ products next]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/891151/apple-is-going-high-end-with-new-ultra-products-next" />
			<id>https://www.theverge.com/?p=891151</id>
			<updated>2026-03-09T08:55:37-04:00</updated>
			<published>2026-03-08T13:51:15-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apple Rumors" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="iPhone" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Fresh off launching the low-cost MacBook Neo, Apple is reportedly preparing at least three new products that will fit into its highest-end "ultra" lineup. According to Bloomberg's Mark Gurman, the next batch of releases may not bear the "ultra" name, like its Watch, but will all command price premiums over their mainline counterparts. There's the [&#8230;]]]></summary>
			
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<img alt="A stock illustration of Apple’s logo." data-caption="" data-portal-copyright="Image: The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/08/STK071_APPLE_D.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-text-align-none">Fresh off launching the low-cost <a href="https://www.theverge.com/tech/888712/macbook-neo-laptop-iphone-chip-apple-event-photos-price-features">MacBook Neo</a>, Apple is reportedly preparing at least three new products that will fit into its highest-end "ultra" lineup. <span>According to <em><a href="https://www.bloomberg.com/news/newsletters/2026-03-08/apple-to-expand-ultra-lines-after-599-macbook-neo-3d-printed-aluminum-imacs-mmhpa12d?srnd=undefined">Bloomberg</a></em><a href="https://www.bloomberg.com/news/newsletters/2026-03-08/apple-to-expand-ultra-lines-after-599-macbook-neo-3d-printed-aluminum-imacs-mmhpa12d?srnd=undefined">'s</a> Mark Gurman, the next batch of releases may not bear the "ultra" name, like its Watch, but will all command</span> price premiums over their mainline counterparts.</p>
<p class="has-text-align-none">There's the oft-rumored <a href="https://www.theverge.com/news/850114/apples-foldable-gets-prossered">foldable iPhone</a>, which is expected to cost around <a href="https://www.theverge.com/news/782366/foldable-details-iphone-air-ifixit-teardown">$2,000</a>, and a <a href="https://www.theverge.com/tech/884089/apple-touchscreen-macbook-pro-dynamic-island">touchscreen MacBook Pro</a> is supposedly slated for the fall. Those are pretty straightforward plays for the higher end of the market. More interesting are the next-gen AirPods, which are rumored to <a href="https://www.theverge.com/tech/880293/apple-ai-hardware-smart-glasses-pin-airpods">include cameras</a> to feed vis …</p>
<p><a href="https://www.theverge.com/tech/891151/apple-is-going-high-end-with-new-ultra-products-next">Read the full story at The Verge.</a></p>
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					</entry>
			<entry>
			
			<author>
				<name>Stevie Bonifield</name>
			</author>
			
			<title type="html"><![CDATA[Apple&#8217;s website leaks MacBook &#8216;Neo,&#8217; which could be its new cheaper laptop]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/888226/apple-macbook-neo-website-leak" />
			<id>https://www.theverge.com/?p=888226</id>
			<updated>2026-03-03T11:52:12-05:00</updated>
			<published>2026-03-03T11:02:41-05:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apple Rumors" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Laptops" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[On Tuesday, during Apple's weeklong product launch event, a listing for the "MacBook Neo (Model A3404)" appeared on a regulatory compliance page on Apple's website under its lineup of 2026 MacBooks. First spotted by MacRumors, the listing appears to be an accident and has since been removed, but may have been a leaked reference to [&#8230;]]]></summary>
			
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<figure>

<img alt="An illustration of the Apple logo on an orange and purple background" data-caption="" data-portal-copyright="Image: Cath Virginia / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/03/STK071_APPLE_I.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-text-align-none">On Tuesday, during Apple's weeklong product launch event, a listing for the "MacBook Neo (Model A3404)" appeared on a regulatory compliance page on Apple's website under its lineup of 2026 MacBooks. First spotted by <a href="https://www.macrumors.com/2026/03/03/apple-accidentally-leaks-macbook-neo/"><em>MacRumors</em></a>, the listing appears to be an accident and has since been removed, but may have been a leaked reference to a rumored entry-level MacBook. Unfortunately, it didn't include any additional details beyond the device's name and model number.</p>
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-dnt="true"><p lang="en" dir="ltr">Cool name <a href="https://t.co/OR4xRV6WGi">https://t.co/OR4xRV6WGi</a></p>- Mark Gurman (@markgurman) <a href="https://twitter.com/markgurman/status/2028849301976498656?ref_src=twsrc%5Etfw">March 3, 2026</a></blockquote>
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<p class="has-text-align-none">Apple has reportedly been <a href="https://www.theverge.com/news/813391/apple-mac-laptop-iphone-a-series-chip-macbook-cheaper">working on a budget-friendly MacBook</a> priced under $1,000 and powered by an iPhone …</p>
<p><a href="https://www.theverge.com/tech/888226/apple-macbook-neo-website-leak">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Terrence O’Brien</name>
			</author>
			
			<title type="html"><![CDATA[The iPhone 17e could launch soon with MagSafe and an A19 chip]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/875454/iphone-17e-launching-soon-magsafe-a19" />
			<id>https://www.theverge.com/?p=875454</id>
			<updated>2026-02-10T11:59:38-05:00</updated>
			<published>2026-02-08T10:26:33-05:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apple Rumors" /><category scheme="https://www.theverge.com" term="iPad" /><category scheme="https://www.theverge.com" term="iPhone" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Almost exactly one year after launching the iPhone 16e, Apple is preparing to launch the 17e, according to Mark Gurman. The iPhone 17e will feature an upgraded A19 chip from the iPhone 17 lineup, plus MagSafe charging, and move to Apple's in-house cellular chips. Just as importantly, the company apparently plans to keep the price [&#8230;]]]></summary>
			
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<img alt="" data-caption="Close up of the hands of a person setting up a brand-new iPhone 16e. | Nano Calvo/VW Pics/Universal Images Group via Getty Images" data-portal-copyright="Nano Calvo/VW Pics/Universal Images Group via Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/02/gettyimages-2207365267.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Close up of the hands of a person setting up a brand-new iPhone 16e. | Nano Calvo/VW Pics/Universal Images Group via Getty Images	</figcaption>
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<p class="has-text-align-none">Almost exactly one year after launching the iPhone 16e, Apple is preparing to launch the <a href="https://www.theverge.com/apple-rumors/777791/whats-next-for-apple-iphone-17-m5-ipad-pro">17e</a>, according to <a href="https://www.bloomberg.com/news/newsletters/2026-02-08/apple-readies-iphone-17e-new-siri-entry-level-ipad-ipad-air-and-macbook-pro-mldr3hpk">Mark Gurman</a>. The iPhone 17e will feature an upgraded A19 chip from the iPhone 17 lineup, plus MagSafe charging, and move to Apple's in-house cellular chips. Just as importantly, the company apparently plans to <a href="https://www.theverge.com/news/869272/apple-iphone-18-price-increase-kuo-report">keep the price</a> at $599, despite soaring <a href="https://www.theverge.com/news/839353/pc-ram-shortage-pricing-spike-news">RAM</a> and storage prices.</p>
<p class="has-text-align-none">Gurman says Apple is planning to pitch the iPhone 17e aggressively in emerging markets and to enterprises. He claims that, with almost no changes expected from the <a href="https://www.theverge.com/news/873923/google-pixel-10a-launch-date-reveal-teaser">Pixel 10a</a> and Samsung focused on the higher end of the market, Apple sees an opening.</p>
<p class="has-text-align-none">We also expect A …</p>
<p><a href="https://www.theverge.com/tech/875454/iphone-17e-launching-soon-magsafe-a19">Read the full story at The Verge.</a></p>
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