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	<title type="text">Rolls-Royce | The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2025-10-17T17:41:00+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/rolls-royce" />
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		<entry>
			
			<author>
				<name>Sean O&#039;Kane</name>
			</author>
			
			<title type="html"><![CDATA[Rolls-Royce suggests using its first SUV to go volcano boarding]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2018/5/10/17340220/rolls-royce-cullinan-suv-price-specs" />
			<id>https://www.theverge.com/2018/5/10/17340220/rolls-royce-cullinan-suv-price-specs</id>
			<updated>2018-05-10T17:03:31-04:00</updated>
			<published>2018-05-10T17:03:31-04:00</published>
			<category scheme="https://www.theverge.com" term="Cars" /><category scheme="https://www.theverge.com" term="Rolls-Royce" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[After years of teasing and testing, Rolls-Royce has unveiled its first SUV, a boat of a vehicle called the Cullinan that's named after the largest diamond ever discovered. "The most anticipated car of 2018 and, quite possibly, the most anticipated Rolls-Royce of all time," according to Rolls-Royce, the Cullinan goes on sale later this year [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Photos: Rolls-Royce" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/10817517/P90304061_highRes.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>After years of <a href="https://www.theverge.com/2015/4/7/8365469/rolls-royce-project-cullinan-supervillain-car">teasing</a> and <a href="https://www.theverge.com/2016/12/2/13820084/rolls-royce-project-cullinan-suv-phantom">testing</a>, Rolls-Royce has <a href="https://www.press.rolls-roycemotorcars.com/rolls-royce-motor-cars-pressclub/article/detail/T0280959EN/effortless-everywhere:-the-rolls-royce-cullinan">unveiled</a> its first SUV, a boat of a vehicle called the Cullinan that's named after the largest diamond ever discovered. "The most anticipated car of 2018 and, quite possibly, the most anticipated Rolls-Royce of all time," according to Rolls-Royce, the Cullinan goes on sale later this year for around $325,000 - roughly 1/100th of the estimated value of the diamond.</p>
<p>The all-wheel drive Cullinan will be plenty powerful - with a 6.75L twin-turbo V12 engine that makes 563 horsepower and 627 pound-feet of torque - and it's being positioned by Rolls-Royce as an adept offroad vehicle. (The company …</p>
<p><a href="https://www.theverge.com/2018/5/10/17340220/rolls-royce-cullinan-suv-price-specs">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Tamara Warren</name>
			</author>
			
			<title type="html"><![CDATA[2017: My year in cars]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/12/30/16807320/cars-audi-bmw-ford-tesla" />
			<id>https://www.theverge.com/2017/12/30/16807320/cars-audi-bmw-ford-tesla</id>
			<updated>2017-12-30T15:00:02-05:00</updated>
			<published>2017-12-30T15:00:02-05:00</published>
			<category scheme="https://www.theverge.com" term="Audi" /><category scheme="https://www.theverge.com" term="BMW" /><category scheme="https://www.theverge.com" term="Cars" /><category scheme="https://www.theverge.com" term="Electric Cars" /><category scheme="https://www.theverge.com" term="Ford" /><category scheme="https://www.theverge.com" term="GM" /><category scheme="https://www.theverge.com" term="Jaguar" /><category scheme="https://www.theverge.com" term="Lexus" /><category scheme="https://www.theverge.com" term="Mercedes-Benz" /><category scheme="https://www.theverge.com" term="Nissan" /><category scheme="https://www.theverge.com" term="Porsche" /><category scheme="https://www.theverge.com" term="Rolls-Royce" /><category scheme="https://www.theverge.com" term="Tesla" /><category scheme="https://www.theverge.com" term="Toyota" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[At times this year at The Verge, it feels like we already live in the autonomous future in our transportation section. It's not entirely clear whether the momentum that drives us will be dystopian or delightful. But like our readers, we must get by in the present, where human-driven cars that we own, lease, buy, [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/9912377/akrales_171220_2203_0021.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>At times this year at <em>The Verge</em>, it feels like we already live in the autonomous future in our transportation section. It's not entirely clear whether the momentum that drives us will be dystopian or delightful. But like our readers, we must get by in the present, where human-driven cars that we own, lease, buy, or ride in via our ridesharing drivers are still by far the dominant form of mobility. How can we write with knowledge about what's coming in cars if we don't know where we're at? We launched our series <a href="https://www.theverge.com/screendrive-car-review">ScreenDrive</a> this year to show that many elements of cars are just like the gadgets we cover in our sister tech section - perfectly f …</p>
<p><a href="https://www.theverge.com/2017/12/30/16807320/cars-audi-bmw-ford-tesla">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Amelia Holowaty Krales</name>
			</author>
			
			<title type="html"><![CDATA[Eye sights: The headlights of 2017]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/12/28/16625514/car-design-headlights-honda-rolls-royce-audi-chevy-ford" />
			<id>https://www.theverge.com/2017/12/28/16625514/car-design-headlights-honda-rolls-royce-audi-chevy-ford</id>
			<updated>2025-10-17T13:41:00-04:00</updated>
			<published>2017-12-28T10:45:25-05:00</published>
			<category scheme="https://www.theverge.com" term="Audi" /><category scheme="https://www.theverge.com" term="BMW" /><category scheme="https://www.theverge.com" term="Cars" /><category scheme="https://www.theverge.com" term="Ford" /><category scheme="https://www.theverge.com" term="Mercedes-Benz" /><category scheme="https://www.theverge.com" term="Porsche" /><category scheme="https://www.theverge.com" term="Rolls-Royce" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[Sleek, domed, square, round, wrap-around, forward-facing, continuous, bright. Headlights are utilitarian… mostly. They illuminate the way. An obvious necessity, they might not appear as the most important design feature on a car, but as The Verge's staff photographer, when I shoot cars, I have noticed that they determine the personality of the vehicle. The shape, [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/9697575/jbareham_171116_2120_photo_lede_01.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Sleek, domed, square, round, wrap-around, forward-facing, continuous, bright. Headlights are utilitarian… mostly. They illuminate the way. An obvious necessity, they might not appear as the most important design feature on a car, but as <em>The Verge's </em>staff photographer, when I shoot cars, I have noticed that they determine the personality of the vehicle. The shape, type of bulb, and amount of omitted light have come a long way since the birth of automobiles - in fact the first cars didn't even have headlights. They became commonplace in cars in the 1920s.</p>
<p>Contemporary cars generally use a variety of lighting systems. More economical cars have …</p>
<p><a href="https://www.theverge.com/2017/12/28/16625514/car-design-headlights-honda-rolls-royce-audi-chevy-ford">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Brett Berk</name>
			</author>
			
			<title type="html"><![CDATA[The Lamborghini Urus and the case for super luxury SUVS]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/12/5/16735690/lamborghini-uru-luxury-suv-bentley-bentayga" />
			<id>https://www.theverge.com/2017/12/5/16735690/lamborghini-uru-luxury-suv-bentley-bentayga</id>
			<updated>2017-12-05T11:43:56-05:00</updated>
			<published>2017-12-05T11:43:56-05:00</published>
			<category scheme="https://www.theverge.com" term="Bentley" /><category scheme="https://www.theverge.com" term="Cars" /><category scheme="https://www.theverge.com" term="Rolls-Royce" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[This week, Lamborghini unveiled its all-new Urus super-SUV. This outrageously fast, 650-horsepower, $200,000 off-roading four-door is not the first sport utility vehicle from the famed Italian exotic automaker. That was the Hummer-esque, Countach-powered LM002 of the '80s and '90s. But that was a long time ago, well before a desire for high-riding vehicles - trucks, [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/9809103/Lamborghini_Urus_side__1_.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>This week, Lamborghini unveiled its all-new Urus super-SUV. This outrageously fast, 650-horsepower, $200,000 off-roading four-door is not the first sport utility vehicle from the famed Italian exotic automaker. That was the Hummer-esque, Countach-powered LM002 of the '80s and '90s. But that was a long time ago, well before a desire for high-riding vehicles - trucks, sport utes, and crossovers - transitioned from a niche market to a common one to one that has surpassed passenger cars to become the most popular automotive category. (It's now responsible for two-thirds of all American automotive sales.)  </p>
<p>It was also well before a brand like B …</p>
<p><a href="https://www.theverge.com/2017/12/5/16735690/lamborghini-uru-luxury-suv-bentley-bentayga">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Tamara Warren</name>
			</author>
			
			<title type="html"><![CDATA[America’s most important luxury car show]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/8/23/16176992/monterey-car-week-america-luxury-show" />
			<id>https://www.theverge.com/2017/8/23/16176992/monterey-car-week-america-luxury-show</id>
			<updated>2017-08-23T10:07:14-04:00</updated>
			<published>2017-08-23T10:07:14-04:00</published>
			<category scheme="https://www.theverge.com" term="Cars" /><category scheme="https://www.theverge.com" term="Ford" /><category scheme="https://www.theverge.com" term="McLaren" /><category scheme="https://www.theverge.com" term="Mercedes-Benz" /><category scheme="https://www.theverge.com" term="Rolls-Royce" /><category scheme="https://www.theverge.com" term="Transportation" /><category scheme="https://www.theverge.com" term="Volkswagen" />
							<summary type="html"><![CDATA[Every August, droves of car collectors gather for a week on the Monterey Peninsula to show off, ogle, and place big-money bids, all culminating in an elaborate Sunday afternoon car show: the Pebble Beach Concours d'Elegance. Ladies wear complicated hats and men don pastel seersucker suits for the golf course occasion. It's an ostentatious display [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/9097605/twarren_08182017_1937_0042.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Every August, droves of car collectors gather for a week on the Monterey Peninsula to show off, ogle, and place big-money bids, all culminating in an elaborate Sunday afternoon car show: the <a href="https://www.pebblebeachconcours.net/">Pebble Beach Concours d'Elegance</a>. Ladies wear complicated hats and men don pastel seersucker suits for the golf course occasion. It's an ostentatious display that seems distant, even out of step with the concerns and circumstances of the outside world.</p>
<p>But Monterey Car Week also might be the most important luxury car show in America.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Monterey Car Week might be the most important car show in America</p></blockquote></figure>
<p>I've been going to Pebble Beach on and off for the past …</p>
<p><a href="https://www.theverge.com/2017/8/23/16176992/monterey-car-week-america-luxury-show">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Tamara Warren</name>
			</author>
			
			<title type="html"><![CDATA[The Rolls-Royce Phantom design opens doors for an electric future]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/7/27/16038226/rolls-royce-phantom-luxury-cars" />
			<id>https://www.theverge.com/2017/7/27/16038226/rolls-royce-phantom-luxury-cars</id>
			<updated>2017-07-27T16:00:01-04:00</updated>
			<published>2017-07-27T16:00:01-04:00</published>
			<category scheme="https://www.theverge.com" term="Cars" /><category scheme="https://www.theverge.com" term="Rolls-Royce" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[Rolls-Royce is in a peculiar position when it comes to imagining the future of luxury transportation. The 112-year-old motor company is the very definition of a luxury car, but much of its auspicious reputation is based on its embodiment of classical luxury, in the tradition of Beethoven, foie gras, and delectable suicide doors. But Rolls-Royce [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8911645/akrales_170609_1745_0081.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Rolls-Royce is in a peculiar position when it comes to imagining the future of luxury transportation. The 112-year-old motor company is the very definition of a luxury car, but much of its auspicious reputation is based on its embodiment of classical luxury, in the tradition of Beethoven, foie gras, and delectable <a href="https://www.theverge.com/2017/5/21/15600764/rolls-royce-suicide-doors-dark-past-elegant-tradition">suicide doors</a>.</p>
<p>But Rolls-Royce customers expect the best, and as the brand focuses on wooing a younger customer base, tasteful, top-of-the-line technology is becoming paramount to those expectations. The look, tactile feel, and the user experience of that technology fall on its design department to imagine. Giles Taylor is charged …</p>
<p><a href="https://www.theverge.com/2017/7/27/16038226/rolls-royce-phantom-luxury-cars">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Ashley Carman</name>
			</author>
			
			<title type="html"><![CDATA[ScreenDrive: The $400,000 Rolls-Royce Dawn plays it safe with limited tech]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/6/7/15675914/rolls-royce-dawn-review-convertible-interior-photos-price" />
			<id>https://www.theverge.com/2017/6/7/15675914/rolls-royce-dawn-review-convertible-interior-photos-price</id>
			<updated>2017-06-07T10:00:02-04:00</updated>
			<published>2017-06-07T10:00:02-04:00</published>
			<category scheme="https://www.theverge.com" term="Cars" /><category scheme="https://www.theverge.com" term="Rolls-Royce" /><category scheme="https://www.theverge.com" term="ScreenDrive" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[Cars have become expensive, rolling gadgets that are full of screens, speakers, and sensors - but are they actually good gadgets? In our new series, ScreenDrive, we'll review cars just like any other device, starting with the basics of what they're like to use. The construction workers on 59th Street loved to stare. During my [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8496151/akrales_170426__1487_0168.0.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p><em>Cars have become expensive, rolling gadgets that are full of screens, speakers, and sensors - but are they actually good gadgets? </em><a href="https://www.theverge.com/screendrive-car-review"><em>In our new series, ScreenDrive</em></a><em>, we'll review cars just like any other device, starting with the basics of what they're like to use.</em></p>
<p>The construction workers on 59th Street loved to stare. During my day of driving the Rolls-Royce Dawn around, I took the car through three boroughs - Manhattan, Brooklyn, and Queens - and stopped people in their tracks in each one. A construction worker in the city looked back at me while I was stopped at a red light. I saw him whisper to his co-worker, and then he turned around, too …</p>
<p><a href="https://www.theverge.com/2017/6/7/15675914/rolls-royce-dawn-review-convertible-interior-photos-price">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Vlad Savov</name>
			</author>
			
			<title type="html"><![CDATA[Do not misunderstand the Geneva Motor Show]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2017/3/7/14840422/geneva-motor-show-2017" />
			<id>https://www.theverge.com/2017/3/7/14840422/geneva-motor-show-2017</id>
			<updated>2017-03-07T08:05:01-05:00</updated>
			<published>2017-03-07T08:05:01-05:00</published>
			<category scheme="https://www.theverge.com" term="Cars" /><category scheme="https://www.theverge.com" term="Geneva Motor Show" /><category scheme="https://www.theverge.com" term="Rolls-Royce" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[I've started each of the past four years in the same way: covering the Consumer Electronics Show in Las Vegas, then Mobile World Congress in Barcelona, followed by the Geneva Motor Show in its eponymous city. I've used the same camera, laptop, even backpack at each of them, and I've had the same connectivity frustrations [&#8230;]]]></summary>
			
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<img alt="" data-caption="Rolls-Royce Ghost with diamond dust in the paint | Vlad Savov / The Verge" data-portal-copyright="Vlad Savov / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8105763/vsavov_170306_1505_0031-2.0.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Rolls-Royce Ghost with diamond dust in the paint | Vlad Savov / The Verge	</figcaption>
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<p>I've started each of the past four years in the same way: covering the Consumer Electronics Show in Las Vegas, then Mobile World Congress in Barcelona, followed by the Geneva Motor Show in its eponymous city. I've used the same camera, laptop, even backpack at each of them, and I've had the same connectivity frustrations in each city. But don't let that lull you into thinking these three events are identical. Geneva is a showcase unlike any on the consumer tech calendar.</p>
<p>CES and MWC, for all their variety, ultimately boil down to mass-market companies currying favor with either fellow mass-market business partners or the eventual consumers  …</p>
<p><a href="https://www.theverge.com/2017/3/7/14840422/geneva-motor-show-2017">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Micah Singleton</name>
			</author>
			
			<title type="html"><![CDATA[Rolls-Royce’s upcoming SUV looks like a supersized Phantom]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2016/12/2/13820084/rolls-royce-project-cullinan-suv-phantom" />
			<id>https://www.theverge.com/2016/12/2/13820084/rolls-royce-project-cullinan-suv-phantom</id>
			<updated>2016-12-02T14:10:05-05:00</updated>
			<published>2016-12-02T14:10:05-05:00</published>
			<category scheme="https://www.theverge.com" term="Cars" /><category scheme="https://www.theverge.com" term="Rolls-Royce" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[The last time Rolls-Royce let the world in on its upcoming SUV codenamed "Project Cullinan," it was testing out the all-wheel drive platform using a freakishly modified Phantom. Now, some 20 months later, we're getting the first glimpse of the actual SUV that will go up against the Bentley Bentyaga for the title of the [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7575223/Rolls_Royce_Project_Cullinan_2.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>The last time Rolls-Royce let the world in on its upcoming SUV codenamed "Project Cullinan," it was testing out the all-wheel drive platform <a href="http://www.theverge.com/2015/4/7/8365469/rolls-royce-project-cullinan-supervillain-car">using a freakishly modified Phantom</a>. Now, some 20 months later, we're getting the first glimpse of the actual SUV that will go up against the <a href="http://www.theverge.com/2015/9/8/9283109/bentley-bentayga-announced">Bentley Bentyaga</a> for the title of the most luxurious vehicle that can take you and the kids on a Whole Foods run.</p>
<p>If you think Project Cullinan looks like a slightly bigger Phantom, that's seemingly what Rolls-Royce was going for. When it announced its plans to build an SUV, the company <a href="https://www.press.rolls-roycemotorcars.com/rolls-royce-motor-cars-pressclub/article/detail/T0205023EN/an-open-letter-from-the-chairman-and-the-chief-executive-of-rolls-royce-motor-cars-on-the-subject-of-a-new-rolls-royce?language=en">said</a> it wanted to build a "high-bodied car" and this is definitely that.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7575231/Rolls_Royce_Project_Cullinan.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="">
<p>The …</p>
<p><a href="https://www.theverge.com/2016/12/2/13820084/rolls-royce-project-cullinan-suv-phantom">Read the full story at The Verge.</a></p>
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			<author>
				<name>Chris Ziegler</name>
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			<title type="html"><![CDATA[Get inside Rolls-Royce&#8217;s unbelievable Vision 100 concept car in 360 degrees]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2016/6/16/11956484/rolls-royce-vision-100-concept-360-degree-video-tour" />
			<id>https://www.theverge.com/2016/6/16/11956484/rolls-royce-vision-100-concept-360-degree-video-tour</id>
			<updated>2016-06-16T15:39:02-04:00</updated>
			<published>2016-06-16T15:39:02-04:00</published>
			<category scheme="https://www.theverge.com" term="BMW" /><category scheme="https://www.theverge.com" term="Cars" /><category scheme="https://www.theverge.com" term="Rolls-Royce" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[Love it or hate it, the concept car that Rolls-Royce unveiled today as a part of parent company BMW's centennial festivities is one of the wildest automotive designs in recent memory. We've already brought you coverage of the unveiling - but how'd you like to step inside? Rolls-Royce has posted a 360-degree YouTube video of [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/15847631/m06-16_1050vlad-savov.0.0.1466105417.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Love it or hate it, <a href="http://www.theverge.com/2016/6/16/11952304/rolls-royce-vision-100-concept-car-photos">the concept car that Rolls-Royce unveiled today</a> as a part of parent company BMW's centennial festivities is one of the wildest automotive designs in recent memory. We've already brought you coverage of the unveiling - but how'd you like to step inside?</p>
<p>Rolls-Royce has <a href="https://www.youtube.com/watch?v=q7gygumHoos&amp;index=3&amp;list=LLgpw7EDzEaIB07Wj94C_Hng">posted a 360-degree YouTube video</a> of the vehicle, taking you inside the sparse cabin (seriously, there's not much there, apart from a luxurious seat and some wood trim). Afterward, you can see the roof and door open as you make your grand entrance, presumably at a gala event or the cul-de-sac in front of your summer home in the Hamptons. The video is hosted …</p>
<p><a href="https://www.theverge.com/2016/6/16/11956484/rolls-royce-vision-100-concept-360-degree-video-tour">Read the full story at The Verge.</a></p>
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