Apple’s iPhone SE and new iPad announcement: live updates, news, and more from Apple’s big event – The Verge The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts. 2016-03-30T13:00:03+00:00 https://www.theverge.com/rss/stream/11039381 https://platform.theverge.com/wp-content/uploads/sites/2/2025/01/verge-rss-large_80b47e.png?w=150&h=150&crop=1 Walt Mossberg <![CDATA[Mossberg: understanding the iPhone SE and iPad Pro]]> https://www.theverge.com/2016/3/30/11327452/walt-mossberg-apple-iphone-se-ipad-pro 2016-03-30T09:00:03-04:00 2016-03-30T09:00:03-04:00

Welcome to Mossberg, a weekly commentary and reviews column on The Verge and Re/code by veteran tech journalist Walt Mossberg, now an Executive Editor at The Verge and Editor at Large of Re/code.

Last week, Apple introduced both a new iPhone and a new iPad. Normally, such a dual unveiling would be blockbuster news in the tech and business worlds. But, this time, it wasn't. That's because both announcements were tactical business moves, products which lack breakthrough technology, but aim to appeal to owners of older Apple models.

The company acted accordingly. It held the event in a smallish venue on its campus, rather than a big one in S …

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]]> Lauren Goode <![CDATA[iPhone SE review: today’s tech, yesterday’s design]]> https://www.theverge.com/2016/3/25/11302968/apple-iphone-se-review 2016-03-25T10:48:27-04:00 2016-03-25T10:48:27-04:00

Earlier this week at Apple's campus in Cupertino, the company announced a brand-new iPhone. The heavens didn't part, pop bands didn't play, and people aren't camping out at Apple Stores to buy the thing. It was a subdued launch, for a smaller, mid-cycle phone that looks exactly like a phone from 2013.

But don't let its unspectacular rollout or its throwback design fool you: Apple knows exactly what it's doing with the $399 iPhone SE. It's a shiny little fishing lure for first-time iPhone buyers or people who feel overdue for an upgrade. Those people might be tempted by the many good Android phones that can be had for less than $400, and App …

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]]> Vlad Savov <![CDATA[First Click: The Apple we love and the Apple we hate]]> https://www.theverge.com/2016/3/22/11282646/first-click-the-apple-we-love-and-the-apple-we-hate 2016-03-22T07:30:02-04:00 2016-03-22T07:30:02-04:00

After the first 20 minutes of Apple's iPhone SE and iPad Pro launch event yesterday, I was enamored with the world's most valuable company for the courage it was showing. Starting off his presentation with talk of privacy, environmentalism, and health, CEO Tim Cook was addressing real, substantive issues that the tech industry often disregards or pays mere lip service to. He used Apple's big stage to ask pointed questions about government intrusion into private lives, the polluting effects of tech manufacturing, and how the future of medicine might be shaped by the quantification of health metrics. It was beautiful and important. It was matu …

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]]> Thomas Ricker <![CDATA[iPhone SE stands for ‘Special Edition,’ not something else]]> https://www.theverge.com/2016/3/22/11282596/iphone-se-stands-for-special-edition-not-something-else 2016-03-22T03:02:06-04:00 2016-03-22T03:02:06-04:00

Life is full of mysteries, but the naming convention for Apple's tiny iPhone is no longer one of them. Phil Schiller, Apple senior vice president of marketing, confirmed the name to journalist Jason Cipriani last night. The SE stands for "Special Edition" bringing an end to the greatest controversy Twitter has grappled with since the size of Trump's hands. Way to go, humanity. We did it.

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]]> Colin Lecher <![CDATA[How do Apple’s renewable energy numbers stack up?]]> https://www.theverge.com/2016/3/21/11279008/apple-renewable-energy-numbers-epa 2016-03-21T18:41:18-04:00 2016-03-21T18:41:18-04:00

At today's announcement, Apple, as it sometimes does, gave prominent stage time to the future of the planet. After an interlude from CEO Tim Cook, Lisa Jackson, Apple vice president of environment, policy, and social issues, stepped on stage to make an announcement: 93 percent of Apple's global operations now run on sustainable energy.

Progress in the industry has varied

It's an impressive number, but left out from the conversation was how the company's closest competitors have set similar environmental goals. Many are shooting for the same target: 100 percent renewable, and soon. And although Apple's energy report card puts at the top of si …

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]]> Russell Brandom <![CDATA[Fear of a hack is Apple’s wild card in the encryption debate]]> https://www.theverge.com/2016/3/21/11279230/Apple-vs-fbi-encryption-debate-preview-tim-cook-iphone-event 2016-03-21T17:22:32-04:00 2016-03-21T17:22:32-04:00

It's been just over a month since a court ordered Apple to break security measures on the San Bernardino iPhone - and for most of the time since, the company has been scrambling to keep up. In the days after the order, Apple was slammed with bad press from cable news and other outlets. Since then, Tim Cook has done more interviews and appearances, but it's always been pushing back against the anti-encryption narrative, never been on his own terms.

At Apple's big event today, that changed. There's no bigger homefield advantage than an Apple iPhone event, and Cook used it to try to reset the conversation on iPhone encryption. Speaking to Appl …

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]]> Vlad Savov <![CDATA[Why the small iPhone is a big deal]]> https://www.theverge.com/2016/3/21/11278208/why-cheap-iphone-se-price-matters 2016-03-21T17:17:32-04:00 2016-03-21T17:17:32-04:00

Apple today announced the 4-inch iPhone SE, which is essentially an iPhone 5S with 6S specs and a new low price of $399. For many people, that alone will be sufficient reason to be excited, but the iPhone SE has significance that stretches far beyond its modest dimensions. This phone will lead Apple's charge into the fastest-growing markets of India and China, realign the company's strategy for how it sells its flagship product, and also create a unique new proposition that Android has no direct answer to.

The most important thing about the new iPhone SE is its price, which starts at $399 in the United States. This is the cheapest launch pr …

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]]> Sean O'Kane <![CDATA[Here are all the screens that Apple makes]]> https://www.theverge.com/tldr/2016/3/21/11278192/apple-iphone-ipad-screen-sizes-pixels-density-so-many-choices 2016-03-21T17:13:05-04:00 2016-03-21T17:13:05-04:00

Steve Jobs was often praised for returning simplicity to Apple's product lineup, and Jony Ive has practically written epistles about the topic. So you can imagine how Twitter handled today's iterative announcements of the iPhone SE and the 9.7-inch iPad Pro:

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]]> Dan Seifert <![CDATA[Apple built the iPad Pro to replace Windows, not your iPad 2]]> https://www.theverge.com/2016/3/21/11278958/apple-new-ipad-pro-why-sales-business-professionals 2016-03-21T16:49:32-04:00 2016-03-21T16:49:32-04:00

Apple's new iPad Pro is the twelfth iPad to be released since the original debuted back in 2010, and it borrows features from two of Apple's existing tablets. The new iPad Pro has the size and weight of the iPad Air 2 - 9.7-inches, which Apple notes is by far the most popular of its three iPad size choices - while bringing over the power and accessories of the 12.9-inch iPad Pro launched last year. (Yes, the new iPad Pro and the existing iPad Pro have the same name - you'll have to get used to identifying them by size.)

Apple now offers three sizes of iPad with multiple variants at almost every size. That's a lot of iPads for sale. The prob …

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]]> James Vincent <![CDATA[Apple’s new iPad Pro inherits the iPhone’s camera bump]]> https://www.theverge.com/2016/3/21/11278250/apple-ipad-pro-camera-bump 2016-03-21T15:30:21-04:00 2016-03-21T15:30:21-04:00

When Apple announced the iPhone 6, the camera bump was its secret shame. Eventually, people got used to it, even embraced it - after all, lots of smartphones have camera bumps on them. But the bump has shown up again, this time on the new 9.7-inch iPad Pro. Understandably, Apple didn't exactly call attention to this aspect of its tablet's design during its announcement, but it's clear as day in the promotional material.

This bump didn't appear on the first iPad Pro, presumably because the larger 12.9-inch display means more room inside to shuffle components about. But with the smaller Pro and its 12-megapixel camera (better than the 8-megap …

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