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	<title type="text">Apple&#8217;s iPhone 7 event: all the news from the big announcement &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2016-09-14T10:00:03+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/2016/9/7/12830252/apple-keynote-2016-iphone-7-event-news" />
	<id>https://www.theverge.com/rss/stream/12594293</id>
	<link rel="self" type="application/atom+xml" href="https://www.theverge.com/rss/stream/12594293" />

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		<entry>
			
			<author>
				<name>Lauren Goode</name>
			</author>
			
			<title type="html"><![CDATA[Apple Watch Series 2 review: work it out]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2016/9/14/12906348/apple-watch-2-review-new-features" />
			<id>https://www.theverge.com/2016/9/14/12906348/apple-watch-2-review-new-features</id>
			<updated>2016-09-14T06:00:03-04:00</updated>
			<published>2016-09-14T06:00:03-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Circuit Breaker" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Smartwatch" /><category scheme="https://www.theverge.com" term="Smartwatch Reviews" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Wearable" />
							<summary type="html"><![CDATA[Let's call it what it is: a fitness tracker. The Apple Watch Series 2 is exactly that. It's what Apple had resisted calling its wearable for the past year and a half, even declining to categorize it as such when citing industry rankings, opting for the "smartwatch" category instead. It is, definitely, still a smartwatch. [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Vjeran Pavic / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13064737/vpavic-1220-130916-apple-watch-2-review19_2040.0.0.1473805194.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Let's call it what it is: a fitness tracker.</p>
<p>The Apple Watch Series 2 is exactly that. It's what Apple had resisted calling its wearable for the past year and a half, even declining to categorize it as such when citing industry rankings, opting for the "smartwatch" category instead. It is, definitely, still a smartwatch. But the Watch now has focus, and that's a good thing.</p>
<p>From the first Apple Watch, which came out in April of 2015, Apple learned that lots of people were using it primarily for health and fitness-tracking purposes. They had been groomed by years of Fitbits and Jawbones and Garmins and Polars and "smart" scales and the whol …</p>
<p><a href="https://www.theverge.com/2016/9/14/12906348/apple-watch-2-review-new-features">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Vlad Savov</name>
			</author>
			
			<title type="html"><![CDATA[Competing with the iPhone&#8217;s specs is harder than it seems]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2016/9/12/12886058/iphone-7-specs-competition" />
			<id>https://www.theverge.com/2016/9/12/12886058/iphone-7-specs-competition</id>
			<updated>2016-09-12T08:30:03-04:00</updated>
			<published>2016-09-12T08:30:03-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Circuit Breaker" /><category scheme="https://www.theverge.com" term="Features" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[It's a common fallacy, convenient to Apple, to think that the iPhone maker doesn't care about specs. Oh, they're too busy sticking cigarette stubs into people's ears, those Cupertino types, to mind the nerdy feeds and speeds of their phones. The iPhone is behind the Android curve on almost every spec, and yet it remains [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7083507/apple-a10.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>It's a common fallacy, convenient to Apple, to think that the iPhone maker doesn't care about specs. Oh, they're too busy <a href="https://twitter.com/vladsavov/status/774660477834129408">sticking cigarette stubs into people's ears</a>, those Cupertino types, to mind the nerdy feeds and speeds of their phones. The iPhone is behind the Android curve on almost every spec, and yet it remains <a href="https://www.strategyanalytics.com/strategy-analytics/news/strategy-analytics-press-releases/strategy-analytics-press-release/2016/09/06/strategy-analytics-apple-iphone-6s-was-world's-top-selling-smartphone-in-q2-2016">the world's best-selling smartphone</a> year after year. It's not because specs don't matter, but because the same spec means different things in the iOS and Android ecosystems.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>A small matter of scalar asymmetry</p></blockquote></figure>
<p>Take the iPhone's battery as the cardinal example. At IFA 2016, I watched Huawei advertise its new <a href="http://www.theverge.com/circuitbreaker/2016/9/1/12736896/huawei-nova-plus-mediapad-m3-release-date-price-specs-ifa-2016">Nova phones</a> by noti …</p>
<p><a href="https://www.theverge.com/2016/9/12/12886058/iphone-7-specs-competition">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nick Statt</name>
			</author>
			
			<title type="html"><![CDATA[The iPhone 7 is a huge gift to accessory makers]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2016/9/10/12867208/apple-iphone-7-plus-anker-belkin-headphone-jack" />
			<id>https://www.theverge.com/2016/9/10/12867208/apple-iphone-7-plus-anker-belkin-headphone-jack</id>
			<updated>2016-09-10T09:15:03-04:00</updated>
			<published>2016-09-10T09:15:03-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Circuit Breaker" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[With every new iPhone comes a series of separate, smaller purchases - perhaps a phone case or a portable charger, or maybe a new adapter for your car. This year, with the iPhone 7 and its lack of headphone jack, we can expect that even the most avid of tech hardware collectors won't have all [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7074465/apple-iphone-7-hands-on-lightning-port-1.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>With every new iPhone comes a series of separate, smaller purchases - perhaps a phone case or a portable charger, or maybe a new adapter for your car. This year, with the iPhone 7 and its <a href="http://www.theverge.com/2016/9/7/12823596/apple-iphone-7-no-headphone-jack-lightning-earbuds">lack of headphone jack</a>, we can expect that even the most avid of tech hardware collectors won't have all the necessary accessories on day one.</p>
<h4 class="wp-block-heading" id="read-next-our-iphone-7-and-7-plus-review">Read next: <a href="http://www.theverge.com/a/apple-iphone-7-review-vs-iphone-7-plus">Our iPhone 7 and 7 Plus review</a></h4>
<p>Sure, Apple is <a href="http://www.theverge.com/2016/9/7/12751058/apple-iphone-7-earbud-headphone-jack-adaptor-dongle">bundling a 3.5mm dongle</a> and a pair of Lightning EarPods in the box, but that won't be enough. And no one knows this better than third-party accessory makers. These are the companies that wait patiently each year to analyze and understand a problem created by a  …</p>
<p><a href="https://www.theverge.com/2016/9/10/12867208/apple-iphone-7-plus-anker-belkin-headphone-jack">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Walt Mossberg</name>
			</author>
			
			<title type="html"><![CDATA[Mossberg: Apple, the king of tech taste and daring, takes a breather]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2016/9/9/12856092/mossberg-apple-the-king-of-tech-taste-and-daring-takes-a-breather" />
			<id>https://www.theverge.com/2016/9/9/12856092/mossberg-apple-the-king-of-tech-taste-and-daring-takes-a-breather</id>
			<updated>2016-09-09T09:50:41-04:00</updated>
			<published>2016-09-09T09:50:41-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Mossberg" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Welcome to Mossberg, a weekly commentary and reviews column on The Verge and Recode by veteran tech journalist Walt Mossberg, now an Executive Editor at The Verge and Editor at Large of Recode. At this week's annual Apple iPhone intro event, the hall was packed, as usual. As always, the program featured gorgeous photos and [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/15897242/apple-iphone-watch-20160907-5731.0.0.1473379503.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<div id="4ooPoK"><div class="label"> <div><a target="_blank" href="http://www.theverge.com/label/walt-mossberg-verge"><img width="100%" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/4049462/mossberg_logo_gif.0.gif" class="small" alt=" "></a></div> <p><span>Welcome to </span>Mossberg<em>, a weekly commentary and reviews column on The Verge and Recode by veteran tech journalist Walt Mossberg, now an Executive Editor at The Verge and Editor at Large of Recode.</em></p> </div></div>
<p>At this week's annual Apple iPhone intro event, the hall was packed, as usual. As always, the program featured gorgeous photos and videos, impressive charts, a few demos, surprise guests, and dramatic claims of improved product performance and capability.</p>
<p>What it didn't feature was a new design for the company's most important product, the iPhone. There was, as I said, a new iPhone model - two of them in fact. But the iPhone 7 and its larger siblin …</p>
<p><a href="https://www.theverge.com/2016/9/9/12856092/mossberg-apple-the-king-of-tech-taste-and-daring-takes-a-breather">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nick Statt</name>
			</author>
			
			<title type="html"><![CDATA[iPhone 7, iPhone 7 Plus, and Apple Watch Series 2 preorders are now live]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2016/9/8/12855256/apple-iphone-7-plus-preorder-guide-att-verizon-sprint-t-mobile" />
			<id>https://www.theverge.com/2016/9/8/12855256/apple-iphone-7-plus-preorder-guide-att-verizon-sprint-t-mobile</id>
			<updated>2016-09-08T20:02:02-04:00</updated>
			<published>2016-09-08T20:02:02-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="AT&amp;T" /><category scheme="https://www.theverge.com" term="Circuit Breaker" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Sprint" /><category scheme="https://www.theverge.com" term="T-Mobile" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Verizon" />
							<summary type="html"><![CDATA[The second weekend of September is nearly upon us, and tradition says we must now gather around the collective browser window to show our devotion to Apple's annual iPhone refresh. This time, we'll be saying goodbye to more than just $650: with the purchase of an iPhone 7 or iPhone 7 Plus, you're bidding farewell [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/15897671/apple-iphone-7-plus-press-image.0.0.1473378158.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>The second weekend of September is nearly upon us, and tradition says we must now gather around the collective browser window to show our devotion to Apple's annual iPhone refresh. This time, we'll be saying goodbye to more than just $650: with the purchase of an iPhone 7 or iPhone 7 Plus, you're <a href="http://www.theverge.com/2016/9/8/12839758/apple-is-biggest-winner-from-killing-headphone-jack">bidding farewell to the 3.5mm headphone jack</a> and <a href="http://www.theverge.com/2016/9/7/12838024/apple-iphone-7-plus-headphone-jack-removal-courage">drawing on the courage to brace the future</a>. Or buying into a near-term dongle nightmare - depends on how you look at it.</p>
<h4 class="wp-block-heading" id="read-next-our-iphone-7-and-7-plus-review">Read next: <a href="http://www.theverge.com/a/apple-iphone-7-review-vs-iphone-7-plus">Our iPhone 7 and 7 Plus review</a></h4>
<p>While it may seem like quite a few people are sitting this round out in protest of the audio port, there's still likely very high demand fo …</p>
<p><a href="https://www.theverge.com/2016/9/8/12855256/apple-iphone-7-plus-preorder-guide-att-verizon-sprint-t-mobile">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nick Statt</name>
			</author>
			
			<title type="html"><![CDATA[This $40 adapter can charge the iPhone 7 with your headphones plugged in]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2016/9/8/12852098/belkin-apple-iphone-7-plus-adapter-dongle-charge-music" />
			<id>https://www.theverge.com/2016/9/8/12852098/belkin-apple-iphone-7-plus-adapter-dongle-charge-music</id>
			<updated>2016-09-08T14:59:26-04:00</updated>
			<published>2016-09-08T14:59:26-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Circuit Breaker" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Picture this: a pair of headphones plugged into 3.5mm dongle, which is then plugged into a Lightning adapter, which is then plugged into your phone. That is the reality we live in now that Apple removed the headphone jack on the new iPhone 7. Because the new phone only has one Lightning port for all [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Belkin" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7066581/belkin-apple-iphone-7-adapter.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Picture this: a pair of headphones plugged into 3.5mm dongle, which is then plugged into a Lightning adapter, which is then plugged into your phone. That is the reality we live in now that Apple <a href="http://www.theverge.com/2016/9/7/12758236/apple-iphone-7-announced-features-price-release-date">removed the headphone jack on the new iPhone 7</a>. Because the new phone only has one Lightning port for all your peripheral needs, the company has tapped accessory maker Belkin to provide the adapter necessary to both charge the iPhone 7 and listen to music at the same time (so long as you're not using the <a href="http://www.theverge.com/2016/9/7/12838810/apple-airpods-wireless-headphones-hands-on-first-look">new wireless AirPods</a>). The product, called <a href="http://www.belkin.com/us/p/P-F8J198/">Lightning Audio + Charge RockStar</a>, costs $40 and will be released on October 10th.</p>
<h4 class="wp-block-heading" id="read-next-our-iphone-7-and-7-plus-review">Read next: <a href="http://www.theverge.com/a/apple-iphone-7-review-vs-iphone-7-plus">Our iPhone  …</a></h4>
<p><a href="https://www.theverge.com/2016/9/8/12852098/belkin-apple-iphone-7-plus-adapter-dongle-charge-music">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jacob Kastrenakes</name>
			</author>
			
			<title type="html"><![CDATA[The biggest winner from removing the headphone jack is Apple]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2016/9/8/12839758/apple-is-biggest-winner-from-killing-headphone-jack" />
			<id>https://www.theverge.com/2016/9/8/12839758/apple-is-biggest-winner-from-killing-headphone-jack</id>
			<updated>2016-09-08T12:32:43-04:00</updated>
			<published>2016-09-08T12:32:43-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Headphones" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[If you take Apple's word for it, removing the headphone jack from the iPhone 7 was a pure expression of its desire for technological progress. "Some people have asked why we would remove the analog headphone jack from the iPhone," Phil Schiller, Apple's marketing chief, said yesterday. "It really comes down to one word: courage. [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7061681/1472611985-B352_sound_card_720x720.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>If you take Apple's word for it, removing the headphone jack from the iPhone 7 was a pure expression of its desire for technological progress. "Some people have asked why we would remove the analog headphone jack from the iPhone," Phil Schiller, Apple's marketing chief, said yesterday. "It really comes down to one word: courage. The courage to move on to do something new that betters all of us."</p>
<p>Already Apple's defenders have been echoing that sentiment. The headphone jack is century-old technology - why not get rid of it the same way Apple killed the CD drive and Ethernet port on laptops? After all, this is just another connector that can  …</p>
<p><a href="https://www.theverge.com/2016/9/8/12839758/apple-is-biggest-winner-from-killing-headphone-jack">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nick Statt</name>
			</author>
			
			<title type="html"><![CDATA[Apple is trying to turn the iPhone into a DSLR using artificial intelligence]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2016/9/8/12839838/apple-iphone-7-plus-ai-machine-learning-bokeh-photography" />
			<id>https://www.theverge.com/2016/9/8/12839838/apple-iphone-7-plus-ai-machine-learning-bokeh-photography</id>
			<updated>2016-09-08T10:00:07-04:00</updated>
			<published>2016-09-08T10:00:07-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Cameras" /><category scheme="https://www.theverge.com" term="Circuit Breaker" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[When Apple unveiled the seventh iteration of the iPhone yesterday, it made sure to play up the camera. After all, the company has a small army working on the iPhone's ability to take photos. The device's camera is also often touted as one of its most cherished features, keeping Apple's smartphone ahead of the competition. [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/15896625/aple-iphone-7-plus-dual-camera-lens.0.0.1473287045.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>When Apple <a href="http://www.theverge.com/2016/9/7/12758236/apple-iphone-7-announced-features-price-release-date">unveiled the seventh iteration of the iPhone</a> yesterday, it made sure to play up the camera. After all, the company has a <a href="http://www.theverge.com/2015/12/20/10631330/iphone-camera-team-800-people">small army</a> working on the iPhone's ability to take photos. The device's camera is also often touted as one of its most cherished features, keeping Apple's smartphone ahead of the competition. Yet in recent years, <a href="http://www.theverge.com/2016/8/16/12491196/samsung-galaxy-note-7-review">competition from Samsung</a> and others has caught up to Apple's imaging lead.</p>
<p>The newest Apple devices, the iPhone 7 and iPhone 7 Plus, are naturally more capable in the photo department than their predecessors. But the company is stepping up the game with what it's calling a machine learning-enhanced imag …</p>
<p><a href="https://www.theverge.com/2016/9/8/12839838/apple-iphone-7-plus-ai-machine-learning-bokeh-photography">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Vlad Savov</name>
			</author>
			
			<title type="html"><![CDATA[The iPhone is still a fundamentally superb phone]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2016/9/8/12846438/apple-iphone-7-camera-design-upgrades-android-convert" />
			<id>https://www.theverge.com/2016/9/8/12846438/apple-iphone-7-camera-design-upgrades-android-convert</id>
			<updated>2016-09-08T09:01:16-04:00</updated>
			<published>2016-09-08T09:01:16-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Circuit Breaker" /><category scheme="https://www.theverge.com" term="Features" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[As unhappy as I might be about Apple's removal of the headphone jack, I have to admit that it's not enough to spoil the appeal of the new iPhone 7. This is shaping up to be yet another excellent update to what was already, for many people, the best smartphone in the world. It just [&#8230;]]]></summary>
			
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<p>As <a href="http://www.theverge.com/2016/9/7/12838034/iphone-7-headphone-jack-airpods-rage">unhappy</a> as I might be about Apple's removal of the headphone jack, I have to admit that it's not enough to spoil the appeal of the new iPhone 7. This is shaping up to be yet another excellent update to what was already, for many people, the best smartphone in the world. It just feels like the iPhone 7 itself, the essential device and the things it can do, got almost lost under the weight of all the hype and hoopla of its launch. So let me tell you why I find the new iPhone instantly appealing, with as little hype and grandeur as I can muster.</p>
<h4 class="wp-block-heading" id="read-next-our-iphone-7-and-7-plus-review">Read next: <a href="http://www.theverge.com/a/apple-iphone-7-review-vs-iphone-7-plus">Our iPhone 7 and 7 Plus review</a></h4>
<p>Firstly, of Phil Schiller's 10 points of differentiatio …</p>
<p><a href="https://www.theverge.com/2016/9/8/12846438/apple-iphone-7-camera-design-upgrades-android-convert">Read the full story at The Verge.</a></p>
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			<entry>
			
			<author>
				<name>Micah Singleton</name>
			</author>
			
			<title type="html"><![CDATA[Apple’s luxury watch dream is over]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2016/9/7/12839686/apple-event-2016-smartwatch-luxury-watch-market" />
			<id>https://www.theverge.com/2016/9/7/12839686/apple-event-2016-smartwatch-luxury-watch-market</id>
			<updated>2016-09-07T18:00:27-04:00</updated>
			<published>2016-09-07T18:00:27-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Circuit Breaker" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple tried, and Apple failed. The luxury watch market isn't for everyone. Many companies have tried to enter the market, which values exclusivity and hand-craftsmanship over mass-produced devices built by robots. Apple was the latest entrant, attempting to break in two years ago with the 18-karat gold Apple Watch Edition, which started at $10,000 and [&#8230;]]]></summary>
			
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<p><a href="http://www.theverge.com/2015/3/10/8164135/apple-watch-price-target-market-who-will-buy">Apple tried</a>, and Apple failed.</p>
<p>The luxury watch market isn't for everyone. Many companies have tried to enter the market, which values exclusivity and hand-craftsmanship over mass-produced devices built by robots. Apple was the latest entrant, attempting to break in two years ago with the 18-karat gold Apple Watch Edition, which started at $10,000 and topped out at $17,000. It was essentially a luxury watch starter kit: it was gold, expensive, and Apple handed out custom versions to fashionable celebrities like <a href="http://www.theverge.com/2015/4/20/8459293/beyonce-gold-apple-watch-link-bracelet">Beyonc&eacute;</a> and Karl Lagerfeld for the free promotion.</p>
<p>But now that watch is dead. You won't find a trace of it on Apple's website. Th …</p>
<p><a href="https://www.theverge.com/2016/9/7/12839686/apple-event-2016-smartwatch-luxury-watch-market">Read the full story at The Verge.</a></p>
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