In the world of immersive entertainment, high-end activations like HBO's sprawling, real-world re-creation of Westworld or Disney's upcoming Star Wars expansion lands get most of the attention. But at this year's South by Southwest, one of the most exciting and forward-thinking pieces of immersive work wasn't there to promote a movie or TV show. It was an interactive story experience called OpenMind, which played out in hotel rooms, office buildings, and public locations across Austin, Texas, over a period of four days.

OpenMind told the story of a protagonist - in this case, me - leaping between two parallel dimensions, tasked with stoppin …

Read the full story at The Verge.

At SXSW 2018, I was invited to take part in a four-day immersive story experience called a SimuLife. Mounted by the Austin-based creative lab Interactive Deep Dive, SimuLife is meant to blur the line between fantasy and reality by letting me interact with the story as part of daily life. It's like David Fincher's movie The Game, executed in the real world. Other than those broad edicts, I wasn't given any advance information about the experience. I'm documenting my journey through the story - wherever it leads.

The story starts with Part 1: I'm a transdimensional dopplegänger.

My four-day story adventure ended with a rave on Tuesday mornin …

Read the full story at The Verge.

At SXSW 2018, I was invited to take part in a four-day immersive story experience called a SimuLife. Mounted by the Austin-based creative lab Interactive Deep Dive, SimuLife is meant to blur the line between fantasy and reality by letting me interact with the story as part of daily life. It's like David Fincher's movie The Game, executed in the real world. Other than those broad edicts, I wasn't given any advance information about the experience. I'm documenting my journey through the story - wherever it leads.

The story starts with Part 1: I'm a transdimensional dopplegänger.

Everything had been building toward Tuesday.

It was the day Fa …

Read the full story at The Verge.

At SXSW 2018, I was invited to take part in a four-day immersive story experience called a SimuLife. Mounted by the Austin-based creative lab Interactive Deep Dive, SimuLife is meant to blur the line between fantasy and reality by letting me interact with the story as part of daily life. It's like David Fincher's movie The Game, executed in the real world. Other than those broad edicts, I wasn't given any advance information about the experience. I'm documenting my journey through the story - wherever it leads.

The story starts with Part 1: I'm a transdimensional dopplegänger.

A lot of my SimuLife story experience thus far has bordered on …

Read the full story at The Verge.

At SXSW 2018, I was invited to take part in a four-day immersive story experience called a SimuLife. Mounted by the Austin-based creative lab Interactive Deep Dive, SimuLife is meant to blur the line between fantasy and reality by letting me interact with the story as part of daily life. It's like David Fincher's movie The Game, executed in the real world. Other than those broad edicts, I wasn't given any advance information about the experience. I'm documenting my journey through the story - wherever it leads.

The story starts with Part 1: I'm a transdimensional dopplegänger.

I've taken part in various immersive experiences over the past …

Read the full story at The Verge.

At SXSW 2018, I was invited to take part in a four-day immersive story experience called a SimuLife. Mounted by the Austin-based creative lab Interactive Deep Dive, SimuLife is meant to blur the line between fantasy and reality by letting me interact with the story as part of daily life. It's like David Fincher's movie The Game, executed in the real world. Other than those broad edicts, I wasn't given any advance information about the experience. I'm documenting my journey through the story - wherever it leads.

The story starts with Part 1: I'm a transdimensional dopplegänger.

The morning before I met Max and his group of anti-tech anarchi …

Read the full story at The Verge.

At SXSW 2018, I was invited to take part in a four-day immersive story experience called a SimuLife. Mounted by the Austin-based creative lab Interactive Deep Dive, SimuLife is meant to blur the line between fantasy and reality by letting me interact with the story as part of daily life. It's like David Fincher's movie The Game, executed in the real world. Other than those broad edicts, I wasn't given any advance information about the experience. I'm documenting my journey through the story - wherever it leads.

The tale begins with Part one: I'm a transdimensional dopplegänger.

When I come to SXSW, I usually expect to see movies, go to pan …

Read the full story at The Verge.

At SXSW 2018, I was invited to take part in a four-day immersive story experience called a SimuLife. Mounted by the Austin-based creative lab Interactive Deep Dive, SimuLife is meant to blur the line between fantasy and reality by letting me interact with the story as part of daily life. It's like David Fincher's movie The Game, executed in the real world. Other than those broad edicts, I wasn't given any advance information about the experience. I'm documenting my journey through the story - wherever it leads.

The tale begins with Part one: I'm a transdimensional dopplegänger.

My immersive story adventure began with a flurry of revelation …

Read the full story at The Verge.