<?xml version="1.0" encoding="UTF-8"?><feed
	xmlns="http://www.w3.org/2005/Atom"
	xmlns:thr="http://purl.org/syndication/thread/1.0"
	xml:lang="en-US"
	>
	<title type="text">Apple TV Plus: the latest on Apple’s streaming service &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2024-11-24T17:04:53+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/2018/8/4/17649112/apple-streaming-television-service-updates" />
	<id>https://www.theverge.com/rss/stream/17413153</id>
	<link rel="self" type="application/atom+xml" href="https://www.theverge.com/rss/stream/17413153" />

	<icon>https://platform.theverge.com/wp-content/uploads/sites/2/2025/01/verge-rss-large_80b47e.png?w=150&amp;h=150&amp;crop=1</icon>
		<entry>
			
			<author>
				<name>Wes Davis</name>
			</author>
			
			<title type="html"><![CDATA[Apple’s movie theater beef with Hollywood is getting worse]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2024/11/24/24304621/wolfs-sequel-cancelled-apple-tv-plus-theatrical-release-jon-watts-george-clooney-brad-pitt" />
			<id>https://www.theverge.com/2024/11/24/24304621/wolfs-sequel-cancelled-apple-tv-plus-theatrical-release-jon-watts-george-clooney-brad-pitt</id>
			<updated>2024-11-24T12:04:53-05:00</updated>
			<published>2024-11-24T12:04:53-05:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Film" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Wolfs director Jon Watts told Collider on Friday that he didn't think a sequel to the George Clooney and Brad Pitt movie, which Apple had already greenlit, would be happening. Yesterday, he revealed to Deadline that he had backed out of the project because he "no longer trusted [Apple] as a creative partner" after the [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="Image: Apple" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25752340/Wolfs.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p><em>Wolfs</em> director Jon Watts <a href="https://collider.com/wolfs-2-sequel-cancelled-george-clooney-brad-pitt/">told <em>Collider</em></a><em> </em>on Friday that he didn't think a sequel to the George Clooney and Brad Pitt movie, which Apple had already greenlit, would be happening. Yesterday, he <a href="https://deadline.com/2024/11/wolfs-sequel-demise-jon-watts-george-clooney-brad-pitt-no-longer-trusted-apple-1236186227/">revealed to <em>Deadline</em></a> that he had backed out of the project because he "no longer trusted [Apple] as a creative partner" after the company made a u-turn on its wide theatrical release.</p>
<p><a href="https://www.nytimes.com/2024/08/25/business/media/apple-movies-theaters-wolfs.html?"><em>The New York Times</em> reported</a> in August that Apple pulled the theatrical run for <em>Wolfs </em>because it was concerned it was spending too much on films after suffering multiple high-profile box office disappointments. At the same time, its limited-run approach worked out for Doug L …</p>
<p><a href="https://www.theverge.com/2024/11/24/24304621/wolfs-sequel-cancelled-apple-tv-plus-theatrical-release-jon-watts-george-clooney-brad-pitt">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Julia Alexander</name>
			</author>
			
			<title type="html"><![CDATA[Apple cancels TV Plus show about two men who go on a shooting spree]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2019/9/3/20847914/apple-tv-plus-cancel-series-richard-gere-bastards-streaming-wars-disney-hbo" />
			<id>https://www.theverge.com/2019/9/3/20847914/apple-tv-plus-cancel-series-richard-gere-bastards-streaming-wars-disney-hbo</id>
			<updated>2019-09-03T17:12:52-04:00</updated>
			<published>2019-09-03T17:12:52-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple's streaming service hasn't launched yet, but the company has already canceled Bastards, one of the original shows it was planning for Apple TV Plus. It was an issue of creative differences between Apple executives and Bastards showrunners Howard Gordon and Warren Leight, according to The Hollywood Reporter. Bastards was conceived as an eight-episode series [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19164813/apple_tv.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p>Apple's streaming service hasn't launched yet, but the company has already canceled <em>Bastards,</em> one of the original shows it was planning for Apple TV Plus.</p>
<p>It was an issue of creative differences between Apple executives and <em>Bastards</em> showrunners Howard Gordon and Warren Leight, <a href="https://www.hollywoodreporter.com/live-feed/apple-scraps-richard-gere-drama-bastards-1235861">according to <em>The Hollywood Reporter</em></a>. <em>Bastards </em>was conceived as an eight-episode series about two best friends who served together during the Vietnam War. Their lives take a depressing, monotonous turn after they return home, but everything changes 50 years later when the woman they were both in love with is killed in an accident. Their anger and resentment toward the  …</p>
<p><a href="https://www.theverge.com/2019/9/3/20847914/apple-tv-plus-cancel-series-richard-gere-bastards-streaming-wars-disney-hbo">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Chaim Gartenberg</name>
			</author>
			
			<title type="html"><![CDATA[In the first trailer for Apple TV Plus’ Dickinson, the famous poet gets turnt]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2019/8/26/20833766/apple-tv-plus-emily-dickinson-series-trailer-first-look-hailee-steinfeld" />
			<id>https://www.theverge.com/2019/8/26/20833766/apple-tv-plus-emily-dickinson-series-trailer-first-look-hailee-steinfeld</id>
			<updated>2019-08-26T16:15:32-04:00</updated>
			<published>2019-08-26T16:15:32-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Trailers" /><category scheme="https://www.theverge.com" term="TV Shows" />
							<summary type="html"><![CDATA[Apple has released a trailer for its upcoming Apple TV Plus original series Dickinson. It's a half-hour anachronistic comedy show starring Hailee Steinfeld (True Grit, Pitch Perfect 2 and 3) as the eponymous poet Emily Dickinson. Per Apple's capsule description, "Dickinson audaciously explores the constraints of society, gender, and family from the perspective of rebellious [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19120414/dickinson.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p>Apple has released a trailer for its upcoming Apple TV Plus original series <em>Dickinson</em>. It's a half-hour anachronistic comedy show starring Hailee Steinfeld (<em>True Grit</em>, <em>Pitch Perfect 2</em> and <em>3</em>) as the eponymous poet Emily Dickinson.</p>
<p>Per Apple's capsule description, "<em>Dickinson</em> audaciously explores the constraints of society, gender, and family from the perspective of rebellious young poet Emily Dickinson." The show was created by Alena Smith, who previously worked on <em>The Affair</em> and <em>The Newsroom. </em></p>
<figure class="wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram alignnone"><div class="wp-block-embed__wrapper">
<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/B1ojaRuHgE4/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"><div> <a href="https://www.instagram.com/p/B1ojaRuHgE4/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank"> <div> <div></div> <div> <div></div> <div></div></div></div><div></div> <div></div><div> <div>View this post on Instagram</div></div><div></div> <div><div> <div></div> <div></div> <div></div></div><div> <div></div> <div></div></div><div> <div></div> <div></div> <div></div></div></div> <div> <div></div> <div></div></div></a><p><a href="https://www.instagram.com/p/B1ojaRuHgE4/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank">A post shared by Dickinson (@dickinson)</a></p></div></blockquote>
</div></figure>
<p>The brief trailer gives a very different perspective on Dicki …</p>
<p><a href="https://www.theverge.com/2019/8/26/20833766/apple-tv-plus-emily-dickinson-series-trailer-first-look-hailee-steinfeld">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Julia Alexander</name>
			</author>
			
			<title type="html"><![CDATA[Apple TV Plus can afford to gamble $6 billion in a way that Disney and Hulu can’t]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2019/8/20/20813761/apple-tv-plus-budget-money-disney-netflix-hulu-warnermedia-hbo-amazon" />
			<id>https://www.theverge.com/2019/8/20/20813761/apple-tv-plus-budget-money-disney-netflix-hulu-warnermedia-hbo-amazon</id>
			<updated>2019-08-20T15:33:34-04:00</updated>
			<published>2019-08-20T15:33:34-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="TV Shows" />
							<summary type="html"><![CDATA[Apple is reportedly spending $6 billion on its initial lineup of TV shows, documentary series, and other originals that will land on its streaming service, Apple TV Plus. That's about $5 billion more than what Apple was originally slated to spend, according to a Financial Times report. It's also about 25 percent of Disney's entire [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="Image: Apple" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/15985971/Apple_introduces_apple_tv_plus_03252019_big.jpg.large_2x.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p>Apple is <a href="https://www.theverge.com/2019/8/19/20813005/apple-tv-plus-original-video-spending-6-billion-the-morning-show-amazon-netflix-streaming-wars">reportedly spending $6 billion</a> on its initial lineup of TV shows, documentary series, and other originals that will land on its <a href="https://www.theverge.com/2018/8/4/17649112/apple-streaming-television-service-updates">streaming service, Apple TV Plus</a>. That's about $5 billion more than what Apple was originally slated to spend, <a href="https://www.theverge.com/2019/8/19/20813005/apple-tv-plus-original-video-spending-6-billion-the-morning-show-amazon-netflix-streaming-wars">according to a <em>Financial Times </em>report</a>. It's also about 25 percent of <a href="https://variety.com/2019/biz/features/disney-plus-streaming-plans-bob-iger-1203120734/">Disney's entire 2019 content budget</a>.</p>
<p>Unlike Disney - which will allocate just under $7 billion of its estimated $24 billion content budget this year on sports properties like ESPN and another huge portion on theatrical releases - Apple is focusing its content budget entirely on streaming. So it might make more sense to compare Ap …</p>
<p><a href="https://www.theverge.com/2019/8/20/20813761/apple-tv-plus-budget-money-disney-netflix-hulu-warnermedia-hbo-amazon">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nick Statt</name>
			</author>
			
			<title type="html"><![CDATA[Apple TV Plus will reportedly cost $9.99 per month and launch in November]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2019/8/19/20813056/apple-tv-plus-pricing-release-date-launch-shows-streaming-disney-competition" />
			<id>https://www.theverge.com/2019/8/19/20813056/apple-tv-plus-pricing-release-date-launch-shows-streaming-disney-competition</id>
			<updated>2019-08-19T20:05:44-04:00</updated>
			<published>2019-08-19T20:05:44-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Business" /><category scheme="https://www.theverge.com" term="Disney" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Film" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="TV Shows" />
							<summary type="html"><![CDATA[Apple's forthcoming streaming video service is scheduled to launch in November and come priced at $9.99 a month, according to a new report this evening from Bloomberg. The company has yet to talk pricing or a release date for the service, despite announcing it back in March of this year. But this window puts Apple's [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="Photo by Amelia Holowaty Krales / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/9289319/akrales_170919_1976_0031.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p>Apple's forthcoming streaming video service is scheduled to launch in November and come priced at $9.99 a month, according to a <a href="https://www.bloomberg.com/news/articles/2019-08-19/apple-is-targeting-launch-of-apple-video-service-by-november">new report this evening from <em>Bloomberg</em></a>.</p>
<p>The company has yet to talk pricing or a release date for the service, despite announcing it back in March of this year. But this window puts Apple's product right up against the <a href="https://www.theverge.com/2019/4/11/18306809/disney-plus-streaming-service-price-launch-date-first-look-shows-movies-marvel-star-wars">launch of Disney+</a>, the entertainment juggernaut's own streaming service that is set to feature a mix of original Disney films, Marvel content, <em>Star Wars</em> content, and original shows and movies across all of its properties and networks.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Apple will have tough competition from Disney come this November</p></blockquote></figure>
<p>A …</p>
<p><a href="https://www.theverge.com/2019/8/19/20813056/apple-tv-plus-pricing-release-date-launch-shows-streaming-disney-competition">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nick Statt</name>
			</author>
			
			<title type="html"><![CDATA[Apple reportedly ups TV spending by $5 billion to compete with Amazon and Netflix]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2019/8/19/20813005/apple-tv-plus-original-video-spending-6-billion-the-morning-show-amazon-netflix-streaming-wars" />
			<id>https://www.theverge.com/2019/8/19/20813005/apple-tv-plus-original-video-spending-6-billion-the-morning-show-amazon-netflix-streaming-wars</id>
			<updated>2019-08-19T19:38:35-04:00</updated>
			<published>2019-08-19T19:38:35-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Business" /><category scheme="https://www.theverge.com" term="Culture" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Film" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="TV Shows" />
							<summary type="html"><![CDATA[Apple has reportedly committed an eye-popping $5 billion dollars more to its original video content budget in a bid to better compete with Amazon, Disney, HBO, Netflix, and Hulu, according to a new report from the Financial Times. The company had originally set aside $1 billion for former Sony Pictures Television executives Jamie Erlicht and [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="Illustration by Alex Castro / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8964159/acastro_170731_1777_0004_v2.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p>Apple has reportedly committed an eye-popping $5 billion dollars more to its original video content budget in a bid to better compete with Amazon, Disney, HBO, Netflix, and Hulu, according to a <a href="https://www.ft.com/content/4f7f4326-c2bf-11e9-a8e9-296ca66511c9">new report from the <em>Financial Times</em></a>.</p>
<p>The company had <a href="https://www.theverge.com/2017/8/16/16155600/apple-original-tv-content-1-billion-investment">originally set aside $1 billion</a> for former Sony Pictures Television executives Jamie Erlicht and Zack Van Amburg to court well-known creators and Hollywood stars to its platform. According to the <em>FT</em>, that number has jumped to $6 billion as more shows have moved through production and budgets have ballooned.</p>
<p>One production - a high-profile comedy-drama about morning television featuring Jennifer An …</p>
<p><a href="https://www.theverge.com/2019/8/19/20813005/apple-tv-plus-original-video-spending-6-billion-the-morning-show-amazon-netflix-streaming-wars">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Julia Alexander</name>
			</author>
			
			<title type="html"><![CDATA[New trailer for Apple’s Morning Show has Jennifer Aniston, Reese Witherspoon out for blood]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2019/8/19/20812016/morning-show-trailer-jennifer-aniston-reese-witherspoon-steve-carell-apple-streaming-tv-plus" />
			<id>https://www.theverge.com/2019/8/19/20812016/morning-show-trailer-jennifer-aniston-reese-witherspoon-steve-carell-apple-streaming-tv-plus</id>
			<updated>2019-08-19T10:22:41-04:00</updated>
			<published>2019-08-19T10:22:41-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Trailers" />
							<summary type="html"><![CDATA[A new trailer for Apple's first big TV show on its upcoming TV Plus streaming service, The Morning Show, pits Steve Carell, Jennifer Aniston, and Reese Witherspoon against one another as they deal with their own crises. All three journalists are at different points in their careers: Aniston plays an aging morning anchor, Witherspoon is [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19020632/Screen_Shot_2019_08_19_at_6.35.31_AM.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p>A new trailer for <a href="https://www.theverge.com/2019/8/12/20801998/apple-tv-plus-morning-show-jennifer-aniston-steve-carell-reese-witherspoon-streaming">Apple's first big TV show</a> on its <a href="https://www.theverge.com/2019/3/25/18280920/apple-tv-streaming-service-announcement-price-date-launch-event-2019">upcoming TV Plus streaming service</a>, <em>The Morning Show</em>, pits Steve Carell, Jennifer Aniston, and Reese Witherspoon against one another as they deal with their own crises.</p>
<p>All three journalists are at different points in their careers: Aniston plays an aging morning anchor, Witherspoon is a reporter who is losing sight of her identity, and Carell is facing the consequences of sexual harassment allegations. Their jobs take center stage in the series, but the show will also focus on the changing landscape of morning broadcast news. The show also "explores ego, ambition and the misguided search f …</p>
<p><a href="https://www.theverge.com/2019/8/19/20812016/morning-show-trailer-jennifer-aniston-reese-witherspoon-steve-carell-apple-streaming-tv-plus">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Julia Alexander</name>
			</author>
			
			<title type="html"><![CDATA[Apple’s first Morning Show trailer teases a heavy take on TV journalism]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2019/8/12/20801998/apple-tv-plus-morning-show-jennifer-aniston-steve-carell-reese-witherspoon-streaming" />
			<id>https://www.theverge.com/2019/8/12/20801998/apple-tv-plus-morning-show-jennifer-aniston-steve-carell-reese-witherspoon-streaming</id>
			<updated>2019-08-12T11:30:31-04:00</updated>
			<published>2019-08-12T11:30:31-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Trailers" />
							<summary type="html"><![CDATA[In order to compete in the upcoming streaming wars, Apple needs big names and flashy dramas for its new Apple TV Plus service. Its drama The Morning Show is shaping up to be one of those series. A new teaser for the show, which stars Jennifer Aniston, Steve Carell, and Reese Witherspoon, makes it look [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/18962419/Screen_Shot_2019_08_11_at_8.02.18_PM.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p>In order to compete in the upcoming streaming wars, Apple needs big names and flashy dramas for its new <a href="https://www.theverge.com/2019/3/25/18280920/apple-tv-streaming-service-announcement-price-date-launch-event-2019">Apple TV Plus service</a>. Its drama <em>The Morning Show </em>is shaping up to be one of those series.</p>
<p>A new teaser for the show, which stars Jennifer Aniston, Steve Carell, and Reese Witherspoon, makes it look like Apple's version of <em>The Newsroom, </em>Aaron Sorkin's HBO series about a team of journalists at a CNN-like organization, as they fight trends that affect the coverage of major political and cultural events. <em>The Morning Show</em>'s teaser doesn't include any of the major stars, but the dramatic voiceover about the importance of journalism today is re …</p>
<p><a href="https://www.theverge.com/2019/8/12/20801998/apple-tv-plus-morning-show-jennifer-aniston-steve-carell-reese-witherspoon-streaming">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Dami Lee</name>
			</author>
			
			<title type="html"><![CDATA[Here’s a first look at Apple’s Peanuts show featuring astronaut Snoopy]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2019/7/17/18276315/apple-tv-plus-snoopy-in-space-peanuts-astronaut-trailer-first-look" />
			<id>https://www.theverge.com/2019/7/17/18276315/apple-tv-plus-snoopy-in-space-peanuts-astronaut-trailer-first-look</id>
			<updated>2019-07-17T16:30:53-04:00</updated>
			<published>2019-07-17T16:30:53-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Trailers" /><category scheme="https://www.theverge.com" term="TV Shows" />
							<summary type="html"><![CDATA[Appearing right on time during the week of the 50th anniversary of the Apollo 11 moon landing, here's the first trailer for Snoopy in Space, an educational Peanuts show made exclusively for the upcoming Apple TV+ streaming service. According to Deadline, Snoopy in Space "follows Snoopy as his dreams of being an astronaut become a [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/18317389/snoopy.gif?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p>Appearing right on time during the week of the 50th anniversary of the <a href="https://www.theverge.com/2019/7/16/18663190/apollo-11-legacy-nasa-artemis-program-deep-space-human-exploration">Apollo 11 moon landing</a>, here's the first trailer for<em> Snoopy in Space</em>, an educational <em>Peanuts</em> show made exclusively for the upcoming Apple TV+ streaming service. According to <a href="https://deadline.com/video/snoopy-in-space-trailer-apple-tv-series-peanuts/"><em>Deadline</em></a>, <em>Snoopy in Space</em> "follows Snoopy as his dreams of being an astronaut become a reality when he and Woodstock tag along with the <em>Peanuts</em> gang on a field trip to NASA and are chosen for an elite mission into space. As Snoopy and Woodstock fulfill their dreams of astronaut training and space travel, Charlie Brown and the gang assist their friends from mission control."</p>
<p>Peanuts Worldwide and NASA …</p>
<p><a href="https://www.theverge.com/2019/7/17/18276315/apple-tv-plus-snoopy-in-space-peanuts-astronaut-trailer-first-look">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Chaim Gartenberg</name>
			</author>
			
			<title type="html"><![CDATA[Apple TV Plus’ See reportedly costs almost $15 million per episode]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2019/7/12/20691667/apple-tv-plus-see-shows-episodes-cost-report-streaming-disney-plus-hbo-max" />
			<id>https://www.theverge.com/2019/7/12/20691667/apple-tv-plus-see-shows-episodes-cost-report-streaming-disney-plus-hbo-max</id>
			<updated>2019-07-12T11:13:32-04:00</updated>
			<published>2019-07-12T11:13:32-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="TVs" />
							<summary type="html"><![CDATA[The already-crowded streaming market is on the verge of getting some new competitors, with Apple TV Plus, Disney+, HBO Max, and more gearing up to face off against more established players like Netflix and Hulu. These companies are willing to shell out some big bucks to try to compete, with Apple reportedly spending nearly $15 [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="Image: Apple" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/18305561/Screen_Shot_2019_07_12_at_10.55.54_AM.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p>The already-crowded streaming market is on the verge of getting some new competitors, with Apple TV Plus, Disney+, HBO Max, and more gearing up to face off against more established players like Netflix and Hulu. These companies are willing to shell out some big bucks to try to compete, with Apple reportedly spending nearly $15 million per episode on <em>See</em>, according to <a href="https://www.wsj.com/articles/coming-to-a-streaming-service-near-you-shows-costing-as-much-as-big-budget-movies-11562751000">a report in<em> The</em> <em>Wall Street Journal</em></a>.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>A big bet on streaming services</p></blockquote></figure>
<p>To put that number in perspective, <em>Game of Thrones </em>- likely the most expensive TV show made yet - took eight seasons to work its way <a href="https://variety.com/2017/tv/news/tv-series-budgets-costs-rising-peak-tv-1202570158/">up to a $15 million-per-episode budget</a>. Apple is starting <em>See </em>out at a simila …</p>
<p><a href="https://www.theverge.com/2019/7/12/20691667/apple-tv-plus-see-shows-episodes-cost-report-streaming-disney-plus-hbo-max">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
	</feed>
