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	<title type="text">The legal battle over the BBX name &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2011-12-07T04:06:41+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/2011/10/27/2517923/rim-bbx-name-battle" />
	<id>https://www.theverge.com/rss/stream/2281964</id>
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		<entry>
			
			<author>
				<name>Dieter Bohn</name>
			</author>
			
			<title type="html"><![CDATA[BBX is now BlackBerry 10, likely due to BASIS lawsuit]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2011/12/6/2617207/bbx-is-now-blackberry-10-basis-lawsuit" />
			<id>https://www.theverge.com/2011/12/6/2617207/bbx-is-now-blackberry-10-basis-lawsuit</id>
			<updated>2011-12-06T23:06:41-05:00</updated>
			<published>2011-12-06T23:06:41-05:00</published>
			<category scheme="https://www.theverge.com" term="BlackBerry" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[If you were to choose a name of an important, new mobile operating system upon which you were pinning the future hopes of your beleaguered company, you would probably make sure you chose one that wouldn't become the target of a lawsuit that could require you to change the name. You also wouldn't be RIM, [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="RIM BBX Laziridius 2" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13889952/bbx-laziridius-2-verge.1419963553.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	RIM BBX Laziridius 2	</figcaption>
</figure>
<p>If you were to choose a name of an important, new mobile operating system upon which you were pinning the future hopes of your beleaguered company, you would probably make sure you chose one that wouldn't become the target of a lawsuit that could require you to change the name. You also wouldn't be RIM, as its official <a href="https://twitter.com/#!/BlackBerryDev/status/144256867919609856">@BlackBerryDev Twitter</a> account has announced that the "BBX" name has been replaced by "BlackBerry 10."</p>
<p>The move comes tonight in the wake of a US court decision in Albuquerque, New Mexico, in which the court decided to granted a temporary restraining order against RIM. BASIS requested the order, as a part of an ongoing saga af …</p>
<p><a href="https://www.theverge.com/2011/12/6/2617207/bbx-is-now-blackberry-10-basis-lawsuit">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Dieter Bohn</name>
			</author>
			
			<title type="html"><![CDATA[Basis sues RIM over BBX trademark infringement]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2011/10/26/2517741/basis-sues-rim-over-bbx-trademark-infringement" />
			<id>https://www.theverge.com/2011/10/26/2517741/basis-sues-rim-over-bbx-trademark-infringement</id>
			<updated>2011-10-26T23:54:01-04:00</updated>
			<published>2011-10-26T23:54:01-04:00</published>
			<category scheme="https://www.theverge.com" term="BlackBerry" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Policy" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[RIM's next-gen operating system, BBX, hasn't had a very good run so far: co-CEO Mike Laziridius failed to give many details during BlackBerry DevCon, the PlayBook 2.0 OS on which it is based has been delayed until 2012, and now RIM is facing a lawsuit over the name itself. The lawsuit comes from Basis International, [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="RIM BBX Laziridius 2" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13874123/bbx-laziridius-2-verge.1419962545.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	RIM BBX Laziridius 2	</figcaption>
</figure>
<p>RIM's next-gen operating system, BBX, hasn't had a very good run so far: <a href="http://www.theverge.com/2011/10/18/blackberry-bbx-announced-stub/">co-CEO Mike Laziridius failed to give many details during BlackBerry DevCon</a>, the PlayBook 2.0 OS on which it is based has been <a href="http://www.theverge.com/2011/10/25/2514379/blackberry-tablet-os-2-0-delayed-to-february-2012-wont-include-bbm">delayed until 2012</a>, and now RIM is facing a lawsuit over the name itself.</p>
<p>The lawsuit comes from Basis International, which has used the "BBx" name to describe its own operating system since 1985 and also holds a trademark on the name. Three days after <a href="http://www.theverge.com/blackberry/2011/10/23/2508934/rim-faces-legal-complaint-over-bbx-operating-system-name">Basis complained directly to RIM</a> about the term, it's taken the complaint to a district court in New Mexico. Basis alleges that RIM's use of the term infringes on its trademark. Trademark infring …</p>
<p><a href="https://www.theverge.com/2011/10/26/2517741/basis-sues-rim-over-bbx-trademark-infringement">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Dieter Bohn</name>
			</author>
			
			<title type="html"><![CDATA[RIM faces legal complaint over &#8216;BBX&#8217; operating system name]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/blackberry/2011/10/23/2508934/rim-faces-legal-complaint-over-bbx-operating-system-name" />
			<id>https://www.theverge.com/blackberry/2011/10/23/2508934/rim-faces-legal-complaint-over-bbx-operating-system-name</id>
			<updated>2011-10-23T17:00:50-04:00</updated>
			<published>2011-10-23T17:00:50-04:00</published>
			<category scheme="https://www.theverge.com" term="BlackBerry" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Last week at BlackBerry DevCon, RIM unveiled the new name for its next-generation operating system, BBX. The very next day, it faced a potential lawsuit over the name from Basis, International - which has its own, trademarked operating system called "BBx." Basis has sent a cease and desist letter to RIM asking the BlackBerry maker [&#8230;]]]></summary>
			
							<content type="html">
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<figure>

<img alt="" data-caption="BBX Laziridius" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13872295/bbx-laziridius-verge.1419962401.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	BBX Laziridius	</figcaption>
</figure>
<p>Last week at BlackBerry DevCon, <a href="http://thisismynext.com/2011/10/18/blackberry-bbx-announced-stub/">RIM unveiled the new name</a> for its next-generation operating system, BBX. The very next day, it faced a potential lawsuit over the name from Basis, International - which has its own, trademarked operating system called "BBx." Basis has sent a cease and desist letter to RIM asking the BlackBerry maker to stop using the name. In a press release, Basis CEO Nico Spence called attention to the fact that its BBx OS works on multiple platforms and is therefore concerned about customer confusion:</p>
<blockquote><p>We have thousands of product licenses installed worldwide with the 'BBX' prefix that run on Windows, Linux, Mac OS X, and ot …</p></blockquote>
<p><a href="https://www.theverge.com/blackberry/2011/10/23/2508934/rim-faces-legal-complaint-over-bbx-operating-system-name">Read the full story at The Verge.</a></p>
						]]>
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