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	<title type="text">Thailand flood disaster: how it&#8217;s affecting companies, employees, and their products &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2012-03-30T18:32:05+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/2011/11/5/2540403/thailand-flood-disaster" />
	<id>https://www.theverge.com/rss/stream/2304444</id>
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		<entry>
			
			<author>
				<name>Jamie Keene</name>
			</author>
			
			<title type="html"><![CDATA[HDD prices could drop by 10 percent at the end of April]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/3/30/2913847/hdd-april-2012-price-drop" />
			<id>https://www.theverge.com/2012/3/30/2913847/hdd-april-2012-price-drop</id>
			<updated>2012-03-30T14:32:05-04:00</updated>
			<published>2012-03-30T14:32:05-04:00</published>
			<category scheme="https://www.theverge.com" term="Verge Archives" />
							<summary type="html"><![CDATA[Hard disk drive prices are expected to fall by around 10 percent this time next month, according to industry sources speaking to DigiTimes. The price of HDDs has been abnormally high following widespread flooding in Thailand last October, which caused a severe shortage in supply as production lines were destroyed by water damage. Western Digital's [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="WD hard drive 500GB stock 640" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13937514/20120124-21280966-hdd-2012-01-24_2125.1419966680.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	WD hard drive 500GB stock 640	</figcaption>
</figure>
<p>Hard disk drive prices are expected to fall by around 10 percent this time next month, according to industry sources speaking to <a href="http://www.digitimes.com/news/a20120330PD204.html" target="_blank">DigiTimes</a>. The price of HDDs has been abnormally high following widespread flooding in Thailand last October, which caused a severe shortage in supply as production lines were destroyed by water damage. Western Digital's factories were directly affected, causing <a href="http://www.theverge.com/2012/1/24/2729692/western-digital-prices-thailand-floods/in/2304444">its prices to rise by 47 percent</a>, and a number of suppliers to Seagate were also hit as its <a href="http://www.theverge.com/2011/11/23/2582677/thailand-flood-seagate-hard-drive-shortage/in/2304444">CEO Steve Luczo described back in November</a>.</p>
<p>While a return to the pricing of a year ago is unlikely due to rising costs of production, it's still comforting to hear t …</p>
<p><a href="https://www.theverge.com/2012/3/30/2913847/hdd-april-2012-price-drop">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Sean Hollister</name>
			</author>
			
			<title type="html"><![CDATA[Western Digital and Toshiba trade hard drive tech, clearing the way for WD / Hitachi merger]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/2/28/2832060/western-digital-and-toshiba-trade-hard-drive-manufacturing-equipment" />
			<id>https://www.theverge.com/2012/2/28/2832060/western-digital-and-toshiba-trade-hard-drive-manufacturing-equipment</id>
			<updated>2012-02-28T21:41:41-05:00</updated>
			<published>2012-02-28T21:41:41-05:00</published>
			<category scheme="https://www.theverge.com" term="Verge Archives" />
							<summary type="html"><![CDATA[Today, Western Digital just agreed to give Toshiba the equipment and intellectual property required to build consumer-grade 3.5-inch hard drives, but Toshiba won't be paying in cash. In exchange, the Japanese storage company will give Western Digital a 2.5-inch HDD facility that's been shut down since the Thailand flood disaster late last year. It sounds [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="WD hard drive 500GB stock 640" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13920496/20120124-21280966-hdd-2012-01-24_2125.1419965565.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	WD hard drive 500GB stock 640	</figcaption>
</figure>
<p>Today, Western Digital just agreed to give Toshiba the equipment and intellectual property required to build consumer-grade 3.5-inch hard drives, but Toshiba won't be paying in cash. In exchange, the Japanese storage company will give Western Digital a 2.5-inch HDD facility that's been shut down since the <a href="http://www.theverge.com/2011/11/5/2540403/thailand-flood-disaster">Thailand flood disaster</a> late last year. It sounds like a crazy deal, until you remember what's at stake: Western Digital needed to divest part of its 3.5-inch hard drive business in order to <a href="http://www.theverge.com/2011/11/23/2582569/western-digital-hitachi-gst-takeover-european-union-approval">satisfy the European Union's conditions for a merger with Hitachi</a> this year.</p>
<p>Since <a href="http://www.theverge.com/2011/12/20/2648216/seagate-samsung-hdd-deal-complete">Seagate already bought Samsung's hard drive business</a>, the thought p …</p>
<p><a href="https://www.theverge.com/2012/2/28/2832060/western-digital-and-toshiba-trade-hard-drive-manufacturing-equipment">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nathan Ingraham</name>
			</author>
			
			<title type="html"><![CDATA[Seagate&#8217;s hard drive shortage from Thailand floods expected to continue throughout 2012]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/2/1/2763289/seagate-hard-drive-shortage-thailand-flood" />
			<id>https://www.theverge.com/2012/2/1/2763289/seagate-hard-drive-shortage-thailand-flood</id>
			<updated>2012-02-01T08:48:37-05:00</updated>
			<published>2012-02-01T08:48:37-05:00</published>
			<category scheme="https://www.theverge.com" term="Verge Archives" />
							<summary type="html"><![CDATA[Seagate released its Q2 2012 (fiscal year) results yesterday, and not surprisingly the company had some statements to make about the effect the Thailand flooding had on its business. The company acknowledged that hard drive shortages will most likely continue throughout the calendar year of 2012, with supply trailing demand by about 150 million units [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="seagate momentus xt hard drive 1000" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13909822/seagate-momentus-xt-hard-drive-1000.1419964874.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	seagate momentus xt hard drive 1000	</figcaption>
</figure>
<p>Seagate released its Q2 2012 (fiscal year) results yesterday, and not surprisingly the company had some statements to make about the effect the Thailand flooding had on its business. The company acknowledged that hard drive shortages will most likely continue throughout the calendar year of 2012, with supply trailing demand by about 150 million units by the end of 2012. From an industry-wide perspective, Seagate said that 119 million drives were shipped overall, short of estimated demand for 175 million drives. These shortages have led to Seagate observing some shifts in how customers order its products - the company is making more long-term …</p>
<p><a href="https://www.theverge.com/2012/2/1/2763289/seagate-hard-drive-shortage-thailand-flood">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Sean Hollister</name>
			</author>
			
			<title type="html"><![CDATA[Nvidia and AMD blame hard drive shortages for poor GPU sales]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/1/25/2731739/nvidia-amd-blame-thai-flood-hdd-shortage" />
			<id>https://www.theverge.com/2012/1/25/2731739/nvidia-amd-blame-thai-flood-hdd-shortage</id>
			<updated>2012-01-25T01:11:25-05:00</updated>
			<published>2012-01-25T01:11:25-05:00</published>
			<category scheme="https://www.theverge.com" term="Verge Archives" />
							<summary type="html"><![CDATA[Yes, you read that headline right: despite the fact that neither AMD nor Nvidia manufacture a product that requires a magnetic drive, both claim that the hard drive shortages that resulted from the 2011 Thailand flood disaster impacted their ability to sell graphics processors, and ultimately their bottom line. Both AMD CEO Rory Read and [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="WD hard drive 500GB stock 640" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13907173/20120124-21280966-hdd-2012-01-24_2125.1419964705.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	WD hard drive 500GB stock 640	</figcaption>
</figure>
<p>Yes, you read that headline right: despite the fact that neither AMD nor Nvidia manufacture a product that requires a magnetic drive, both claim that the hard drive shortages that resulted from the <a href="http://www.theverge.com/2011/11/5/2540403/thailand-flood-disaster">2011 Thailand flood disaster</a> impacted their ability to sell graphics processors, and ultimately their bottom line. Both AMD CEO Rory Read and Nvidia CEO Jen-Hsun Huang had said last quarter that they didn't expect any impact at all from the floods - "it's really a non-factor," said Huang - but Nvidia just told the world that it may have earned roughly $116 million less revenue than the company originally expected due to the hard drive shortage (as …</p>
<p><a href="https://www.theverge.com/2012/1/25/2731739/nvidia-amd-blame-thai-flood-hdd-shortage">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Joseph Parish</name>
			</author>
			
			<title type="html"><![CDATA[Western Digital hard drive prices rose 47 percent after Thai floods]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/1/24/2729692/western-digital-prices-thailand-floods" />
			<id>https://www.theverge.com/2012/1/24/2729692/western-digital-prices-thailand-floods</id>
			<updated>2012-01-24T12:11:01-05:00</updated>
			<published>2012-01-24T12:11:01-05:00</published>
			<category scheme="https://www.theverge.com" term="Verge Archives" />
							<summary type="html"><![CDATA[The floods in Thailand certainly had an effect on hard drive supplies and prices, and now Western Digital's earnings report for Q1 2012 attaches some hard numbers to the impact. Although prices rose 47 percent to $69 per unit over last year, WD sold 23.7 million fewer hard drives, a 45 percent drop. Some of [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="Gallery Photo: Western Digital My Book Thunderbolt Duo gallery" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13906856/DSC_1442-VERGE.1419964685.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Gallery Photo: Western Digital My Book Thunderbolt Duo gallery	</figcaption>
</figure>
<p>The floods in Thailand certainly had an effect on <a href="http://www.theverge.com/2011/10/22/world-hard-drive-shortage-predicted-floodi//in/2304444">hard drive supplies and prices</a>, and now Western Digital's earnings report for Q1 2012 attaches some hard numbers to the impact. Although prices rose 47 percent to $69 per unit over last year, WD sold 23.7 million fewer hard drives, a 45 percent drop. Some of that price jump can be attributed to increased manufacturing costs, but most of it went to towards profit with a gross margin increase to 32.5 percent over last year's 19.2. Overall, WD reported $199 million in expenses related to the floods and $2 billion in total revenue, down about half a billion dollars from last year. The company say …</p>
<p><a href="https://www.theverge.com/2012/1/24/2729692/western-digital-prices-thailand-floods">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Chris Welch</name>
			</author>
			
			<title type="html"><![CDATA[Intel lowers Q4 revenue expectations as a result of Thailand flooding]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2011/12/12/2630222/intel-lowers-q4-revenue-expectations-thailand-flooding" />
			<id>https://www.theverge.com/2011/12/12/2630222/intel-lowers-q4-revenue-expectations-thailand-flooding</id>
			<updated>2011-12-12T11:15:02-05:00</updated>
			<published>2011-12-12T11:15:02-05:00</published>
			<category scheme="https://www.theverge.com" term="Verge Archives" />
							<summary type="html"><![CDATA[Intel announced this morning that the company is lowering revenue expectations for the fourth quarter to $13.7 billion. While its estimate was originally pegged at $14.7 billion, the chip maker cites hard drive shortages resulting from Thailand's flooding crisis as the direct cause of the reduced forecast. PC manufacturers are cutting microprocessor inventory and placing [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="Intel Sandy Bridge Chips" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13892035/intelchips.1419963683.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Intel Sandy Bridge Chips	</figcaption>
</figure>
<p><a class="sbn-auto-link" href="http://www.theverge.com/products/brands/intel/41">Intel</a> announced this morning that the company is lowering revenue expectations for the fourth quarter to $13.7 billion. While its estimate was originally pegged at $14.7 billion, the chip maker cites hard drive shortages resulting from Thailand's flooding crisis as the direct cause of the reduced forecast. PC manufacturers are cutting microprocessor inventory and placing less orders in response to the dwindling HDD availability <span>- </span>a disappointing development in a quarter which otherwise is expected to see an uptick in PC sales.</p>
<p>Intel will be holding a conference call in just a bit, and we'll updating with any further developments. </p>
<p><a href="https://www.theverge.com/2011/12/12/2630222/intel-lowers-q4-revenue-expectations-thailand-flooding">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>David Pierce</name>
			</author>
			
			<title type="html"><![CDATA[Sony to start shipping NEX-7 this month, manufacturing recovering after Thai floods]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2011/12/8/2619528/sony-shipping-NEX-7-pre-order-December" />
			<id>https://www.theverge.com/2011/12/8/2619528/sony-shipping-NEX-7-pre-order-December</id>
			<updated>2011-12-08T01:00:13-05:00</updated>
			<published>2011-12-08T01:00:13-05:00</published>
			<category scheme="https://www.theverge.com" term="Cameras" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Sony Japan announced today that after severe floods in Thailand crippled its production, the NEX-7 will begin shipping to a lucky few pre-order customers before the end of the year. That's a month earlier than Sony had originally stated, a good sign that Sony's manufacturing is finally getting back to normal. Production is still severely [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="Sony NEX-7" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13890334/resizedVRG_39011000.1419963579.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Sony NEX-7	</figcaption>
</figure>
<p>Sony Japan announced today that after <a href="http://www.theverge.com/2011/11/5/2540403/thailand-flood-disaster">severe floods in Thailand</a> crippled its production, the <a class="sbn-auto-link" href="http://www.theverge.com/products/nex-7/1571">NEX-7</a> will begin shipping to a lucky few pre-order customers before the end of the year. That's <a href="http://www.theverge.com/2011/11/29/2596656/sony-nex-7-available-release-date-january/in/2304444">a month earlier</a> than Sony had originally stated, a good sign that Sony's manufacturing is finally getting back to normal. Production is still severely limited, though, so If you've been thinking about splurging for the $1,349 mirrorless shooter, now's a good time to reserve your spot in line. Here's Sony's official statement:</p><blockquote><p class="p1">"Sony USA is happy to announce that limited quantities of the new NEX-7 camera will begin shipping to pre-order customers this month.  …</p></blockquote>
<p><a href="https://www.theverge.com/2011/12/8/2619528/sony-shipping-NEX-7-pre-order-December">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nilay Patel</name>
			</author>
			
			<title type="html"><![CDATA[Sony NEX-7 to be available in January, but supply affected by Thai floods]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2011/11/29/2596656/sony-nex-7-available-release-date-january" />
			<id>https://www.theverge.com/2011/11/29/2596656/sony-nex-7-available-release-date-january</id>
			<updated>2011-11-29T14:14:20-05:00</updated>
			<published>2011-11-29T14:14:20-05:00</published>
			<category scheme="https://www.theverge.com" term="Cameras" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[It's been a long and torturous wait for Sony's delayed 24-megapixel Alpha NEX-7, but there's hope: Sony USA COO Phil Molyneux says the NEX-7 will arrive in January. Molyneux also said that "supply is an issue" for the Alpha range because of the devastating floods in Thailand, but that the NEX-C3 is now available and [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="Sony NEX-7" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/12789309/resizedDSC_01181000.1419963355.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Sony NEX-7	</figcaption>
</figure>
<p>It's been a long and torturous wait for Sony's delayed 24-megapixel Alpha <a class="sbn-auto-link" href="http://www.theverge.com/products/nex-7/1571">NEX-7</a>, but there's hope: Sony USA COO Phil Molyneux says the NEX-7 will arrive in January. Molyneux also said that "supply is an issue" for the Alpha range because of the <a href="http://www.theverge.com/2011/11/5/2540403/thailand-flood-disaster">devastating floods in Thailand</a>, but that the <a class="sbn-auto-link" href="http://www.theverge.com/products/nex-c3/1498">NEX-C3</a> is now available and the <a class="sbn-auto-link" href="http://www.theverge.com/products/nex-5n/1555">NEX-5N</a> has limited availability - although he thinks Sony underestimated demand. Hopefully this means we'll be getting a review NEX-7 sometime soon - we'll let you know.</p>
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		<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/2559514/resizedVRG_39241000.1319838230.jpg?quality=90&amp;strip=all&amp;crop=0.35,0,99.3,100" alt="Sony NEX-7 hands-on photos" title="Sony NEX-7 hands-on photos" data-has-syndication-rights="1" data-caption="" data-portal-copyright="">
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/2559516/resizedVRG_39221000.1319838230.jpg?quality=90&amp;strip=all&amp;crop=0.35,0,99.3,100" alt="Sony NEX-7 hands-on photos" title="Sony NEX-7 hands-on photos" data-has-syndication-rights="1" data-caption="" data-portal-copyright="">
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/2559522/resizedVRG_39011000.1319838237.jpg?quality=90&amp;strip=all&amp;crop=0.35,0,99.3,100" alt="Sony NEX-7 hands-on photos" title="Sony NEX-7 hands-on photos" data-has-syndication-rights="1" data-caption="" data-portal-copyright="">
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/2559500/resizedVRG_39551000.1319838222.jpg?quality=90&amp;strip=all&amp;crop=0.35,0,99.3,100" alt="Sony NEX-7 hands-on photos" title="Sony NEX-7 hands-on photos" data-has-syndication-rights="1" data-caption="" data-portal-copyright="">
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/2559520/resizedDSC_01181000.1319838237.jpg?quality=90&amp;strip=all&amp;crop=0.2,0,99.6,100" alt="Sony NEX-7 hands-on photos" title="Sony NEX-7 hands-on photos" data-has-syndication-rights="1" data-caption="" data-portal-copyright="">
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/2559512/resizedVRG_39301000.1319838230.jpg?quality=90&amp;strip=all&amp;crop=0.35,0,99.3,100" alt="Sony NEX-7 hands-on photos" title="Sony NEX-7 hands-on photos" data-has-syndication-rights="1" data-caption="" data-portal-copyright="">
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/2559504/resizedVRG_39361000.1319838222.jpg?quality=90&amp;strip=all&amp;crop=0.35,0,99.3,100" alt="Sony NEX-7 hands-on photos" title="Sony NEX-7 hands-on photos" data-has-syndication-rights="1" data-caption="" data-portal-copyright="">
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/2559510/resizedVRG_39331000.1319838230.jpg?quality=90&amp;strip=all&amp;crop=0.35,0,99.3,100" alt="Sony NEX-7 hands-on photos" title="Sony NEX-7 hands-on photos" data-has-syndication-rights="1" data-caption="" data-portal-copyright="">
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/2559518/resizedVRG_39051000.1319838233.jpg?quality=90&amp;strip=all&amp;crop=0.35,0,99.3,100" alt="Sony NEX-7 hands-on photos" title="Sony NEX-7 hands-on photos" data-has-syndication-rights="1" data-caption="" data-portal-copyright="">
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/2559506/resizedVRG_39521000.1319838222.jpg?quality=90&amp;strip=all&amp;crop=0.35,0,99.3,100" alt="Sony NEX-7 hands-on photos" title="Sony NEX-7 hands-on photos" data-has-syndication-rights="1" data-caption="" data-portal-copyright="">
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/2559508/resizedVRG_39391000.1319838223.jpg?quality=90&amp;strip=all&amp;crop=0.35,0,99.3,100" alt="Sony NEX-7 hands-on photos" title="Sony NEX-7 hands-on photos" data-has-syndication-rights="1" data-caption="" data-portal-copyright="">
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/2559502/resizedVRG_39461000.1319838222.jpg?quality=90&amp;strip=all&amp;crop=0.35,0,99.3,100" alt="Sony NEX-7 hands-on photos" title="Sony NEX-7 hands-on photos" data-has-syndication-rights="1" data-caption="" data-portal-copyright="">
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</div>
<p><br id="1322593578181"></p>
<p><a href="https://www.theverge.com/2011/11/29/2596656/sony-nex-7-available-release-date-january">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Eddie Fu</name>
			</author>
			
			<title type="html"><![CDATA[Seagate CEO speaks about Thailand floods and resulting hard drive shortages]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2011/11/23/2582677/thailand-flood-seagate-hard-drive-shortage" />
			<id>https://www.theverge.com/2011/11/23/2582677/thailand-flood-seagate-hard-drive-shortage</id>
			<updated>2011-11-23T12:40:28-05:00</updated>
			<published>2011-11-23T12:40:28-05:00</published>
			<category scheme="https://www.theverge.com" term="Verge Archives" />
							<summary type="html"><![CDATA[Although Seagate's factories weren't directly impacted by the huge flooding in Thailand, the company has been affected by the inventory shortages of components crucial to its supply chain. All Things D recently interviewed Seagate CEO Steve Luczo, who assessed the road that lies ahead for the industry: supply shortages will continue until at least late [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="Seagate Hard Drive" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13884642/seagate-hard-drive.1419963227.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Seagate Hard Drive	</figcaption>
</figure>
<p>Although Seagate's factories weren't <a href="http://www.theverge.com/2011/10/22/world-hard-drive-shortage-predicted-floodi//in/2304444">directly impacted</a> by the huge flooding in Thailand, the company has been affected by the <a href="http://www.theverge.com/2011/10/22/world-hard-drive-shortage-predicted-floodi//in/2304444">inventory shortages</a> of components crucial to its supply chain. <em>All Things D</em> recently interviewed Seagate CEO Steve Luczo, who assessed the road that lies ahead for the industry: supply shortages will continue until at least late 2012, and the industry may not return to normal until the end of 2013. And while manufacturers are adapting to the shortage by including fewer parts in their drives by using a single higher-density disk with two heads instead of two disks with four heads, Luczo says price increases are inevita …</p>
<p><a href="https://www.theverge.com/2011/11/23/2582677/thailand-flood-seagate-hard-drive-shortage">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Bryan Bishop</name>
			</author>
			
			<title type="html"><![CDATA[Sony resumes production of SLT and NEX cameras after flood-induced delay]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2011/11/17/2568655/sony-resumes-production-slt-nex-cameras-flooding" />
			<id>https://www.theverge.com/2011/11/17/2568655/sony-resumes-production-slt-nex-cameras-flooding</id>
			<updated>2011-11-17T13:20:48-05:00</updated>
			<published>2011-11-17T13:20:48-05:00</published>
			<category scheme="https://www.theverge.com" term="Cameras" /><category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[After postponing the release of its SLT-A65 and NEX-7 cameras due to the massive flooding in Thailand, Sony has resumed production, according to DPReview. The company has moved the production lines from its affected Ayuthaya site - which makes headphones and lens kits, as well as the cameras in question - to an operational plant [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="Sony NEX-7" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13882259/resizedVRG_39241000.1419963077.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Sony NEX-7	</figcaption>
</figure>
<p>After <a href="http://www.theverge.com/2011/10/21/2505697/sony-nex-7-a65-delayed-thai-floods">postponing the release</a> of its <a href="http://www.theverge.com/products/alpha-a65/1570">SLT-A65</a> and <a href="http://www.theverge.com/products/nex-7/1571">NEX-7</a> cameras due to the massive flooding in Thailand, Sony has resumed production, according to <em>DPReview</em>. The company has moved the production lines from its affected Ayuthaya site - which makes headphones and lens kits, as well as the cameras in question - to an operational plant further south in Chonburi. The flooding has had enormous repercussions not just for Thailand's residents but for the consumer electronics industry as a whole, with <a href="http://www.theverge.com/2011/10/22/world-hard-drive-shortage-predicted-floodi//in/2304444">hard drive prices and availability seeing an immediate impact</a>, and Sony pointing to the disaster as one of the driving forces behind its <a href="http://www.theverge.com/2011/11/2/2532204/sony-forecasts-1-2-billion-loss-for-the-year">projected $1.2 bi …</a></p>
<p><a href="https://www.theverge.com/2011/11/17/2568655/sony-resumes-production-slt-nex-cameras-flooding">Read the full story at The Verge.</a></p>
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