Instagram’s Threads: all the updates on the new Twitter competitor – The Verge

Threads’ web app is moving from .net to .com

2025-04-24T11:11:50-04:00

Threads on the web has a new address. Now, you can access the Meta-owned network by heading to Threads.com instead of Threads.net.

The move will likely make it easier for users to find the website, as traffic to an unrelated messaging app startup, "Threads.com," spiked following the platform's launch. Meta finally acquired the "Threads.com" domain last September, but didn't start redirecting users to the site until now.

Along with this change, Meta is making a few updates to the site, as it will now display your custom feeds in the same order you've arranged them on mobile. You can also find your liked and saved posts from the site's main …

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Threads now lets you share your custom feeds

2025-02-04T14:35:49-05:00

Threads will now let you share the custom feeds you've created, Meta CEO Mark Zuckerberg announced on Tuesday. This means other users can pin your custom feed to their homepage, giving them access to the same stream of curated content.

Threads first rolled out custom feeds in November, which you can use to track your favorite topics or accounts on the platform. This new sharing feature is now rolling out, so it may be a little while before you see it on your Threads app.

To share your custom feed, you first have to make it public:

Tap and hold your feed (which should be on the top menu)
Select Edit feeds from the drop-down menu
Tog …

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Threads is offically getting ads

2025-01-24T12:19:59-05:00

Your Threads feed will soon have ads. On Friday, Meta announced that it's rolling out a "limited, early test of ads in Threads," and the test will happen with a "handful of brands in the US and Japan," according to Instagram boss Adam Mosseri.

Ads on Threads will appear as images between posts in your home feed. "As we learn from this test, we will monitor to see how it's going before filling out more broadly," Meta says.

To serve you relevant ads, Meta will use your activity on Threads and Instagram, the posts you interact with, your email address, and "your activity from off Meta technologies," according to a support page. Threads will a …

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Threads now lets you schedule posts

2025-01-23T18:11:43-05:00

Following last month's test, Threads will now let everyone schedule posts, Instagram head Adam Mosseri announced on Thursday. You can use the feature by creating a new post, selecting the three-dot menu in the top-left corner, and selecting "Schedule."

Once you get your post timed up, you can view, delete, or edit it from your drafts folder. Threads will let you schedule your posts up to 75 days in advance, but it won't allow you to schedule replies.

Mosseri also said that Threads is adding a way to "markup" a post you're resharing. Based on early versions of the feature shared by users, it looks like it will let you draw over, highlight, …

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How to reshare Threads posts without quote posting

2024-12-19T14:30:00-05:00

In what seems to be a battle between Threads and Bluesky for the hearts and minds of ex-Twitterers, Threads has been adding some interesting new features. The latest is the ability to share photos and videos without including the original post - in other words, without quote posting. (There's a similar feature in X for videos.)

There has been some initial pushback on it. A photographer on Threads complained that "there will be a small watermark-like credit on the photo, but there won't be a link back to your account."

Curious, I tried out the new feature, went to see if there was indeed no link back to the original post, and followed bry …

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Threads will let you reshare pictures without the original post

2024-12-18T15:05:34-05:00

Threads is rolling out a new feature that lets you share someone's photos and videos without including the original post. You'll be able to add your own text alongside the reshared media, which will include a credit to the creator, according to Instagram head Adam Mosseri.

"This is a quick, easy way to add your creative takes to trending images and clips without quote posting," Mosseri says. The original poster's username will appear in the top left corner of the photo or video, with a repost counter in the lower left. Threads spokesperson Alec Booker tells The Verge that tapping on the username will show a list of posts using the media, wi …

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Threads starts testing scheduled posts

2024-12-17T16:33:59-05:00

Threads is about to begin testing the ability to schedule posts, according to Instagram's Adam Mosseri. "Replies cannot be scheduled," he added, explaining that "we want to balance giving people more control to plan their Threads posts while still encouraging real-time conversation."

Mosseri also makes sure to note that Instagram has been working on this feature "for months." I'm choosing to take as a sign that the Instagram chief is fed up with the notion that Bluesky is the motivating factor behind every new improvement that comes to Threads. Last week, Threads introduced curated collections of people to follow, which drew comparisons to …

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Instagram’s head says social media needs more context because of AI

2024-12-15T18:30:30-05:00

In a series of Threads posts this afternoon, Instagram head Adam Mosseri says users shouldn't trust images they see online because AI is "clearly producing" content that's easily mistaken for reality. Because of that, he says users should consider the source, and social platforms should help with that.

"Our role as internet platforms is to label content generated as AI as best we can," Mosseri writes, but he admits "some content" will be missed by those labels. Because of that, platforms "must also provide context about who is sharing" so users can decide how much to trust their content.

Just as it's good to remember that chatbots will c …

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Threads’ next update is a search feature that finds the post you’re looking for

2024-12-02T17:08:33-05:00

Threads now lets you filter searches by date range and profile. | Screenshots: Threads iOS app

Threads is rolling out a search update globally over the next few weeks that will let users filter searches to a specific profile and within date ranges. The existing search built into Threads has been a basic keyword search to find trending topics, posts, or accounts, with "Top" and "Recent" sorting options.

The updated version adds a settings icon to the search bar that, when tapped, brings up "After date," "Before date," and "From profile" options.

I have the new filters enabled for my account already, and they seem to work as advertised.

The addition brings Threads closer to parity with competing platforms X and Bluesky, both of which …

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Threads says 35 million users signed up in November

2024-11-26T13:36:39-05:00

Meta's Threads has accrued over 35 million signups so far in November and is "going on three months with more than a million signups a day," Meta spokesperson Alec Booker told The Verge in an email today.

20 million of those signups have come since November 14th, as Axios notes. That's on top of the 15 million that Instagram head Adam Mosseri said it had gathered in the two weeks prior.

At the same time, Bluesky has seen a surge of interest. The platform grew to 15 million users earlier this month and continued to add about a million signups per day for several days. It now sits at over 22 million users.

That hasn't gone unnoticed by Thre …

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