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	<title type="text">Lego isn’t just for kids: the latest news for nostalgic adults and adult budgets &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2026-03-19T20:31:34+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/23793880/lego-adults-welcome-new-sets-storystream" />
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		<entry>
			
			<author>
				<name>Sean Hollister</name>
			</author>
			
			<title type="html"><![CDATA[You can’t replace the battery in Lego’s Smart Bricks — and many of its sensors aren’t active yet]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/892894/lego-smart-brick-battery-sensors-disposable" />
			<id>https://www.theverge.com/?p=892894</id>
			<updated>2026-03-17T15:57:59-04:00</updated>
			<published>2026-03-11T10:31:05-04:00</published>
			<category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Toys" />
							<summary type="html"><![CDATA[The first Lego Smart Brick sets, based on Star Wars, aren't quite what my kids and I hoped, and I suspect much of that's down to programming. But the Smart Bricks may also have some technical limitations out of the gate. The first sets don't ship with a number of their sensors enabled, including the [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="Photo by Sean Hollister / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/lego-smart-brick-sean-hollister-verge-331A1619.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p class="has-text-align-none">The first Lego Smart Brick sets, based on <em>Star Wars</em>, <a href="https://www.theverge.com/tech/891863/lego-smart-brick-play-review-star-wars-first-sets-throne-room-x-wing-tie">aren't quite what my kids and I hoped</a>, and I suspect much of that's down to programming. But the Smart Bricks may also have some technical limitations out of the gate. The first sets don't ship with a number of their sensors enabled, including the sound-detecting microphone, the ambient light sensor, <a href="https://www.theverge.com/tech/859740/this-semi-secret-lego-smart-brick-feature-gives-it-even-more-potential">fine distance measurement</a>, position, and orientation. The Lego Group tells us that "all technology is present, some bits are just not enabled in the current sets."</p>
<p class="has-text-align-none">"There are more sensors that will be unlocked with future products," Lego Smart Brick sound designer Elysha Zaide explained <a href="https://www.lego.com/en-us/live/smart-play">on a  …</a></p>
<p><a href="https://www.theverge.com/tech/892894/lego-smart-brick-battery-sensors-disposable">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Sean Hollister</name>
			</author>
			
			<title type="html"><![CDATA[Lego Smart Brick review: My kids are not impressed]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/891863/lego-smart-brick-play-review-star-wars-first-sets-throne-room-x-wing-tie" />
			<id>https://www.theverge.com/?p=891863</id>
			<updated>2026-03-19T16:31:34-04:00</updated>
			<published>2026-03-11T09:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Toys" />
							<summary type="html"><![CDATA[I was about to be the coolest dad ever. I'd prepared the magic words: "Do you want to help daddy test the new Lego Smart Bricks? I can pick you up from school early!" It worked. My kids literally jumped for joy. When The Lego Group announced in January that a tiny computer brick would [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="Lego Darth Vader and Luke Skywalker minifigures duel with their lightsabers, attached to platforms with the Lego Smart Brick" data-caption="" data-portal-copyright="Photo by Sean Hollister / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/lego-smart-brick-sean-hollister-verge-331A1607.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p class="has-drop-cap has-text-align-none">I was about to be <em>the coolest dad ever</em>. I'd prepared the magic words: "Do you want to help daddy test the new Lego Smart Bricks? I can pick you up from school early!" It worked. My kids literally jumped for joy.</p>
<p class="has-text-align-none">When The Lego Group announced in January that a tiny computer brick would be the company's <a href="https://www.theverge.com/tech/854556/lego-announces-smart-brick-the-most-significant-evolution-in-50-years">"most significant evolution"</a> in nearly 50 years, even Lego fans were skeptical. Why buy bricks that make pew-pew sounds that kids should make with their own mouths? My first reaction was to explain that the Lego Smart Bricks have <a href="https://www.theverge.com/tech/859740/this-semi-secret-lego-smart-brick-feature-gives-it-even-more-potential">so much more potential</a> than that: The bricks in these kid toys could lend their smarts to adult robots, too. </p>
<figure class="wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/lego-smart-brick-sean-hollister-verge-331A1596.jpg?quality=90&amp;strip=all&amp;crop=1.25,0,97.5,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;The Lego Smart Brick.&lt;/em&gt;" data-portal-copyright="">
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/lego-smart-brick-sean-hollister-verge-331A1619.jpg?quality=90&amp;strip=all&amp;crop=0,0.011361054305837,100,99.977277891388" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Up close.&lt;/em&gt;" data-portal-copyright=""></figure>
<p class="has-text-align-none"> …</p>
<p><a href="https://www.theverge.com/tech/891863/lego-smart-brick-play-review-star-wars-first-sets-throne-room-x-wing-tie">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Sean Hollister</name>
			</author>
			
			<title type="html"><![CDATA[What if your real computer was a supersized Lego computer brick?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/gadgets/890047/what-if-your-real-computer-was-a-super-sized-lego-computer-brick" />
			<id>https://www.theverge.com/?p=890047</id>
			<updated>2026-03-06T05:34:03-05:00</updated>
			<published>2026-03-05T19:59:11-05:00</published>
			<category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Toys" />
							<summary type="html"><![CDATA[In 1979 - nearly 50 years ago - Lego jazzed up its very first spaceships with an iconic sloped computer brick that was just painted plastic. In 2022, we introduced you to the engineer who fit an actual tiny computer inside. Now, industrial designer Paul Staal has flipped the script with a working desktop PC [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="The M2x2 in action. | Image: Paul Staal" data-portal-copyright="Image: Paul Staal" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/20260302_110519.CUnGWd3N_Z1XjOUL.webp?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	The M2x2 in action. | Image: Paul Staal	</figcaption>
</figure>
<p class="has-text-align-none">In 1979 - nearly 50 years ago - Lego jazzed up <a href="https://www.theverge.com/23173235/lego-galaxy-explorer-90th-anniversary-birthday-price-release-date">its very first spaceships</a> with an iconic sloped computer brick that was just painted plastic. In 2022, we introduced you to <a href="https://www.theverge.com/2022/8/20/23308217/lego-brick-computer-james-brown">the engineer who fit an actual tiny computer inside</a>.</p>
<p class="has-text-align-none">Now, industrial designer Paul Staal has flipped the script with a working desktop PC that's a supersized homage to the classic computer brick (via <a href="https://www.reddit.com/r/cyberDeck/comments/1rjozwu/the_m2x2_a_3dprinted_101scale_lego_computer_brick/">Reddit</a> and <a href="https://www.hackster.io/news/the-m2x2-turns-a-classic-lego-brick-into-a-real-computer-b350a57736db.amp"><em>Hackster.io</em></a>).</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/m2x2.webp?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;You can play with this 3D model at Staal's site.&lt;/em&gt; | Model: Paul Staal" data-portal-copyright="Model: Paul Staal">
<p class="has-text-align-none">It's 10 times bigger than the original:</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/the-m2x2-a-3d-printed-10-1-scale-lego-computer-brick-v0-9xv99wg3wtmg1.webp?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Size comparison.&lt;/em&gt; | Image: Paul Staal" data-portal-copyright="Image: Paul Staal">
<p class="has-text-align-none">The "M2x2" is largely a 3D-printed case for a Mac Mini - one you can <a href="https://makerworld.com/en/models/2469337-the-m2x2-a-mac-mini-m4-case#profileId-2710965">freely print at home yourself</a> - but it's not just a shell. He's outfitted it with a 7-inch IPS touchscreen display, and a full array of addit …</p>
<p><a href="https://www.theverge.com/gadgets/890047/what-if-your-real-computer-was-a-super-sized-lego-computer-brick">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Sean Hollister</name>
			</author>
			
			<title type="html"><![CDATA[Lego Smart Brick: watch an immersive 15-minute demo like you’re right there with us at CES]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/861322/lego-smart-brick-vr-180-3d-video-demo-ces-2026" />
			<id>https://www.theverge.com/?p=861322</id>
			<updated>2026-01-13T13:48:01-05:00</updated>
			<published>2026-01-13T13:48:01-05:00</published>
			<category scheme="https://www.theverge.com" term="CES" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Toys" />
							<summary type="html"><![CDATA[The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons' expert demo there. So I thought: why not let you virtually attend the same tech demo I did? Before I left Las Vegas, I snuck back into Lego's suite to film [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="Sean Hollister demos the Lego Smart Brick at CES." data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/01/lego-smart-bricks-demo.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Sean Hollister demos the Lego Smart Brick at CES.	</figcaption>
</figure>
<p class="has-text-align-none">The <a href="https://www.theverge.com/tech/855520/i-played-with-the-lego-smart-brick">Lego Smart Brick</a> won our <a href="https://www.theverge.com/tech/858494/ces-2026-best-new-tech-tv-car-wearable">Best in Show award</a> at CES 2026, and it was no wonder after watching Lego designer Maarten Simons' expert demo there. So I thought: why not let you virtually attend the same tech demo I did? Before I left Las Vegas, I snuck back into Lego's suite to film a 15-minute uncut immersive video of what these bricks can do.</p>
<p class="has-text-align-none">It just so happens I brought an unusual camera to Las Vegas this year: a Qoocam Q3 Ultra modded for VR180 capture <a href="https://www.reddit.com/user/AppealMundane5486/submitted/">by Siyang Qi</a>. It creates spatial stereoscopic 3D video that you can experience in a headset (like the Meta Quest), or tap-to-drag on a flat screen, or even tilt using the sensors in your p …</p>
<p><a href="https://www.theverge.com/tech/861322/lego-smart-brick-vr-180-3d-video-demo-ces-2026">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Andrew Liszewski</name>
			</author>
			
			<title type="html"><![CDATA[The first three Lego Pokémon sets launch in February and include a $650 diorama]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/860511/lego-pokemon-pikachu-poke-ball-eevee-venusaur-charizard-blastoise" />
			<id>https://www.theverge.com/?p=860511</id>
			<updated>2026-02-27T09:02:00-05:00</updated>
			<published>2026-01-12T10:58:49-05:00</published>
			<category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Gaming" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Pokemon" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Toys" />
							<summary type="html"><![CDATA[After teasing its first collaboration with the Pok&#233;mon franchise last March but sharing very few details, Lego's first Pok&#233;mon sets are now available for preorder through the company's online store. The cheapest of the three is an articulated version of Eevee, but there's also a budget-busting set featuring Charizard, Blastoise, and Venusaur that's a whopping [&#8230;]]]></summary>
			
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<figure>

<img alt="A person at a table next to Lego’s Venusaur, Charizard and Blastoise Pokémon building set." data-caption="Responsible spending? I don’t choose you! | Image: Lego" data-portal-copyright="Image: Lego" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/01/lego_pokemon_1.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Responsible spending? I don’t choose you! | Image: Lego	</figcaption>
</figure>
<p class="has-text-align-none">After <a href="https://www.theverge.com/news/631679/lego-pokemon-building-sets-availability">teasing its first collaboration with the <em>Pok&eacute;mon</em> franchise</a> last March but sharing very few details, Lego's first <em>Pok&eacute;mon</em> sets are <a href="https://www.lego.com/en-us/themes/pokemon">now available for preorder through the company's online store</a>. The cheapest of the three is an articulated version of Eevee, but there's also a budget-busting set featuring Charizard, Blastoise, and Venusaur that's a whopping $649.99. Along with <a href="https://www.theverge.com/tech/854556/lego-announces-smart-brick-the-most-significant-evolution-in-50-years">Lego's first Smart Brick sets</a> <a href="https://www.theverge.com/tech/859525/lego-smart-brick-play-system-now-available-preorder-star-wars-sets">launching in March</a>, it's already shaping up to be an expensive year for Lego fans.</p>
<p class="has-text-align-none">Shipping for all three <em>Pok&eacute;mon</em> sets is expected to start on February 27th.</p>
<img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/01/lego_pokemon_4.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="A person at a table next to Lego's Venusaur, Charizard and Blastoise Pok&eacute;mon building set." title="A person at a table next to Lego's Venusaur, Charizard and Blastoise Pok&eacute;mon building set." data-has-syndication-rights="1" data-caption="&lt;em&gt;The Lego Charizard, Blastoise, and Venusaur can all be removed from their display stand and posed separately.&lt;/em&gt; | Image: Lego" data-portal-copyright="Image: Lego">
<p class="has-text-align-none">A set that is only for the most diehard <em>Pok&eacute;mon</em> fans and Lego collectors is t …</p>
<p><a href="https://www.theverge.com/tech/860511/lego-pokemon-pikachu-poke-ball-eevee-venusaur-charizard-blastoise">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Sean Hollister</name>
			</author>
			
			<title type="html"><![CDATA[This semi-secret Lego Smart Brick feature gives it even more potential]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/859740/this-semi-secret-lego-smart-brick-feature-gives-it-even-more-potential" />
			<id>https://www.theverge.com/?p=859740</id>
			<updated>2026-01-09T15:54:08-05:00</updated>
			<published>2026-01-09T15:50:57-05:00</published>
			<category scheme="https://www.theverge.com" term="CES" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Toys" />
							<summary type="html"><![CDATA[We just gave the Lego Smart Brick our Best In Show award at CES 2026, and I wanted to stop by The Lego Group's suite to get a last glimpse before I left Las Vegas. To my surprise, the company showed off one more feature I didn't see during my first demo, perhaps the most [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="The &quot;Lego Ruler&quot;. | Photo by Sean Hollister / The Verge" data-portal-copyright="Photo by Sean Hollister / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/01/20260108_1511293-1.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	The "Lego Ruler". | Photo by Sean Hollister / The Verge	</figcaption>
</figure>
<p class="has-text-align-none">We just gave the Lego Smart Brick <a href="https://www.theverge.com/tech/858494/ces-2026-best-new-tech-tv-car-wearable" data-type="link" data-id="https://www.theverge.com/tech/858494/ces-2026-best-new-tech-tv-car-wearable">our Best In Show award at CES 2026</a>, and I wanted to stop by The Lego Group's suite to get a last glimpse before I left Las Vegas.</p>
<p class="has-text-align-none">To my surprise, the company showed off one more feature I <em>didn't</em> see during my first demo, perhaps the most impressive one should these bricks <a href="https://www.theverge.com/tech/855584/lego-smart-bricks-interview-julia-goldin">make their way to adult builders</a>: precise distance measurement.</p>
<p class="has-text-align-none">Lego Group design manager Maarten Simons whipped out a "Lego ruler" made of standard Lego bricks divided into segments that were each 10 Lego studs, or roughly 8cm (3.15 inches) long. He attached a Smart Brick to one end of the ruler, and dragged a second Smart Brick along it …</p>
<p><a href="https://www.theverge.com/tech/859740/this-semi-secret-lego-smart-brick-feature-gives-it-even-more-potential">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Andrew Liszewski</name>
			</author>
			
			<title type="html"><![CDATA[The first sets with Lego’s new Smart Brick are now available for preorder]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/859525/lego-smart-brick-play-system-now-available-preorder-star-wars-sets" />
			<id>https://www.theverge.com/?p=859525</id>
			<updated>2026-01-09T13:01:25-05:00</updated>
			<published>2026-01-09T12:31:29-05:00</published>
			<category scheme="https://www.theverge.com" term="CES" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Toys" />
							<summary type="html"><![CDATA[It may have been one of the smallest devices announced at CES 2026, but Lego's new Smart Brick was also one of the most talked about debuts of the show. We've recognized it as the "Best in show" in our CES 2026 awards, and following the Smart Play system's launch earlier this week, the first [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="Lego Darth Vader and Luke Skywalker figures fight with lightsabers alongside Lego’s new Smart Brick." data-caption="Lego’s new sets will make Star Wars sound effects for you. | Image: Lego" data-portal-copyright="Image: Lego" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/01/lego_smart.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Lego’s new sets will make Star Wars sound effects for you. | Image: Lego	</figcaption>
</figure>
<p class="has-text-align-none">It may have been one of the smallest devices announced at CES 2026, but Lego's new Smart Brick was also one of the most talked about debuts of the show. We've recognized it as the <a href="https://www.theverge.com/tech/858494/ces-2026-best-new-tech-tv-car-wearable">"Best in show" in our CES 2026 awards</a>, and following the <a href="https://www.theverge.com/tech/854556/lego-announces-smart-brick-the-most-significant-evolution-in-50-years">Smart Play system's launch earlier this week</a>, the first three sets featuring the new Smart Brick are now available for preorder.</p>
<p class="has-text-align-none">Lego is introducing its Smart Brick to the world as part of three new sets in its popular <em>Star Wars</em> line that demonstrate many of the brick's unique capabilities. The cheapest set is the <a href="https://www.amazon.com/LEGO-Star-Wars-Smart-Play/dp/B0FMYWXY7S/">$69.99, 473-piece Smart Play: Darth Vader's TIE Fighter</a> that includes one Smart Brick, one Smar …</p>
<p><a href="https://www.theverge.com/tech/859525/lego-smart-brick-play-system-now-available-preorder-star-wars-sets">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Sean Hollister</name>
			</author>
			
			<title type="html"><![CDATA[I played with the Lego Smart Brick]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/855520/i-played-with-the-lego-smart-brick" />
			<id>https://www.theverge.com/?p=855520</id>
			<updated>2026-01-10T12:01:34-05:00</updated>
			<published>2026-01-07T07:00:00-05:00</published>
			<category scheme="https://www.theverge.com" term="CES" /><category scheme="https://www.theverge.com" term="Hands-on" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[When The Lego Group announced that its biggest innovation since 1978 would be a tiny proprietary computer brick, the reactions were divided. I heard from people concerned this was the death of imagination from a company that's all about imagination - and from people who thought it sounded pretty cool! Personally, I walked in skeptical. [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/01/VRG_CES_BestOf_Sean_v01_KM.00_28_44_06.Still002.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
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<p class="has-drop-cap has-text-align-none">When The Lego Group announced that <a href="https://www.theverge.com/tech/854556/lego-announces-smart-brick-the-most-significant-evolution-in-50-years">its biggest innovation since 1978 would be a tiny proprietary computer brick</a>, the reactions were divided. I heard from people concerned this was the death of imagination from a company that's all about imagination - and from people who thought it sounded pretty cool!</p>
<p class="has-text-align-none">Personally, I walked in skeptical. My kids loved Lego's previous computer bricks, <a href="https://www.theverge.com/21292132/lego-super-mario-sets-hands-on-nintendo-interview-play-toys">the Lego Mario toys</a>, but don't play with them for long because they're predictable and fiddly to use! But I walked <em>out </em>with a grin on my face. These Smart Bricks are far smarter and more imaginative than I expected. </p>
<p class="has-text-align-none">This isn't like Lego Mario where scanning a b …</p>
<p><a href="https://www.theverge.com/tech/855520/i-played-with-the-lego-smart-brick">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Sean Hollister</name>
			</author>
			
			<title type="html"><![CDATA[Lego’s Smart Bricks aren’t just an experiment — and they aren’t just for kids]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/855584/lego-smart-bricks-interview-julia-goldin" />
			<id>https://www.theverge.com/?p=855584</id>
			<updated>2026-01-06T13:53:07-05:00</updated>
			<published>2026-01-05T17:52:41-05:00</published>
			<category scheme="https://www.theverge.com" term="CES" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Toys" />
							<summary type="html"><![CDATA[Julia Goldin, The Lego Group's top executive in charge of product and marketing, will not commit to anything that hasn't already been announced. She will not promise that Lego's new Smart Brick - touted as the company's biggest invention since 1978 - is the future of Lego. She won't say if any future sets will [&#8230;]]]></summary>
			
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<img alt="" data-caption="The Lego Group’s new Smart Brick set is kicking off with three Star Wars sets." data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/01/lego_2.webp?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	The Lego Group’s new Smart Brick set is kicking off with three Star Wars sets.	</figcaption>
</figure>
<p class="has-text-align-none">Julia Goldin, The Lego Group's top executive in charge of product and marketing, will not commit to anything that hasn't already been announced. She will not promise that Lego's new Smart Brick - <a href="https://www.theverge.com/tech/854556/lego-announces-smart-brick-the-most-significant-evolution-in-50-years">touted as the company's biggest invention since 1978</a> - is the future of Lego. She won't say if <em>any</em> future sets will feature the tiny sensor-packed computer bricks, much less whether they're core to attention-grabbing brand expansions <a href="https://www.theverge.com/news/631679/lego-pokemon-building-sets-availability">like Lego Pok&eacute;mon</a>.</p>
<p class="has-text-align-none">"We're not betting the farm that this is the future of everything," she tells me. "We are not tied to it," she adds later. </p>
<p class="has-text-align-none">But in a 30-minute interview, she hints again and again that Smart Play -  …</p>
<p><a href="https://www.theverge.com/tech/855584/lego-smart-bricks-interview-julia-goldin">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Sean Hollister</name>
			</author>
			
			<title type="html"><![CDATA[Lego announces Smart Brick, the &#8216;most significant evolution&#8217; in 50 years]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/854556/lego-announces-smart-brick-the-most-significant-evolution-in-50-years" />
			<id>https://www.theverge.com/?p=854556</id>
			<updated>2026-01-09T15:35:53-05:00</updated>
			<published>2026-01-05T14:00:00-05:00</published>
			<category scheme="https://www.theverge.com" term="CES" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Toys" />
							<summary type="html"><![CDATA[On March 1st, 2026, The Lego Group will begin selling the most ambitious brick it's ever made: a tiny computer that fits entirely inside a classic 2&#215;4 Lego brick. When it detects NFC-equipped smart tags nearby, embedded inside new Lego tiles and new Lego minifigures, or when it sees other Smart Bricks, the company claims [&#8230;]]]></summary>
			
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<img alt="The Lego smart brick with its LED lighting glowing white." data-caption="Lego’s first smart brick will start shipping in Star Wars sets this March. | Image: Lego" data-portal-copyright="Image: Lego" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/01/lego_1.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Lego’s first smart brick will start shipping in Star Wars sets this March. | Image: Lego	</figcaption>
</figure>
<p class="has-text-align-none">On March 1st, 2026, The Lego Group will begin selling the most ambitious brick it's ever made: a tiny computer that fits entirely inside a classic 2&times;4 Lego brick. When it detects NFC-equipped smart tags nearby, embedded inside new Lego tiles and new Lego minifigures, or when it sees other Smart Bricks, the company claims it will make entire Lego sets come to life - starting with the humming lightsabers, roaring engines, light-up blasters, and the music of Lego Star Wars.</p>
<p class="has-text-align-none">These "Smart Bricks" and "Smart Play" initiatives, just announced at CES 2026, aren't like the <a href="https://www.theverge.com/21292132/lego-super-mario-sets-hands-on-nintendo-interview-play-toys">huge Lego Mario toys</a> that required two AAA batteries and mostly only activate …</p>
<p><a href="https://www.theverge.com/tech/854556/lego-announces-smart-brick-the-most-significant-evolution-in-50-years">Read the full story at The Verge.</a></p>
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