Streaming keeps getting more expensive: all the latest price hikes – The Verge

Apple TV now costs $14.99 a month after its fourth price hike in four years

2026-08-28T09:51:04-04:00

Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, Deadline and Variety are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost of its individual Apple One subscription, which includes Apple TV and Apple's other subscription services, from $19.95 per month to $21.95.

According to Deadline and Variety, the price change is effective immediately, and current subscribers will be notified of it before their next bill.

This price hike comes almost exactly a year after Apple last increased its Apple TV subscription fe …

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ESPN streaming plans are getting more expensive

2026-08-24T11:06:24-04:00

ESPN is hiking the price of its subscription on September 17th, a change that will also impact its bundles with Disney Plus. In a support page spotted earlier by Sports Media Watch, ESPN says its ad-supported Select membership will cost $13.99 instead of $12.99 / month, while its Unlimited plan will rise to $31.99 from $29.99 / month.

The annual ESPN Select plan is also going to $139.99 from $129.99 / year, and the annual Unlimited tier is increasing to $319.99 from $299.99 / year. Meanwhile, Disney Plus bundles with ESPN Select are going up in price as well. Here's a rundown of the changes:

Disney Plus (with ads), Hulu (with ads), and ES …

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Peacock is raising prices by up to $3

2026-08-18T10:54:47-04:00

Peacock is raising prices across its streaming plans once again, with the company's cheapest ad-supported Select tier going from $7.99 to $8.99 / month, as reported earlier by Variety. The Premium plan with ads is increasing from $10.99 to $12.99 / month, while the ad-free Premium Plus plan is getting the biggest hike, jumping from $16.99 to $19.99 / month.

The price change goes into effect on August 18th for new or returning subscribers, and affects the streamer's annual plans as well. Existing subscribers will see the price change on their next billing date on or after September 17th. Peacock has steadily hiked its prices over the past fe …

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Plex is tripling the price of a lifetime pass to $750 after doubling it last year

2026-05-19T19:03:48-04:00

I am dying to know how much money Plex is about to make the next six weeks charging people to stream their own video from their own homes. Today, it's giving every prospective customer until July 1st to lock in a lifetime subscription at today's rates - before it triples the price to $750.

Plex already more than doubled the price of a lifetime Plex Pass subscription from $119.99 to $249.99 last March, and it'll triple again on July 1st to $749.99. At that price, you'd have to subscribe for 11 years (at the current annual rate) to make the lifetime sub worthwhile.

Plex isn't choosing the new number because it expects you to pay $750. In a …

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YouTube Premium is getting pricier

2026-04-10T07:23:06-04:00

YouTube Premium is getting more expensive in the US, with prices rising by $2 on standard individual accounts and as much as $4 for the family plan. The price hike is already in effect for new accounts, and is rolling out now for existing customers.

Premium's Individual plan now costs $15.99 per month, up from $13.99, while the five-person Family plan is $26.99, previously $22.99. Premium Lite, which removes "most" ads but doesn't include YouTube Music, is now $8.99 monthly, up from $7.99.

The new prices are live now for new signups, and 9to5Google reports that existing subscribers are beginning to be notified about the price hike via the …

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Netflix is raising prices again

2026-03-26T17:24:40-04:00

Netflix's prices just went up, with its cheapest, ad-supported tier now reaching $8.99 / month (up from $7.99 / month), according to an updated support page spotted earlier by Android Authority. The standard and premium plans are also getting a hike, going from $17.99 to $19.99 / month and $24.99 to $26.99 / month, respectively.

The streaming giant last raised its prices in January 2025 and has made several updates to its platform since then, including launching video podcasts, continuing a push into live events, rolling out new TV games, and revamping its interface on both its TV app and mobile. It also nearly acquired the Warner Bros. stu …

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Amazon Prime Video nearly doubles the price to go ad-free and stream 4K video

2026-03-13T14:52:36-04:00

Starting April 10th, Amazon's ad-free Prime Video subscription will be rebranded as Ultra as its price increases to $4.99 per month from the current $2.99. Once it launches, it will also be the "exclusive" way to access 4K/UHD streaming, removing 4K streaming access from Prime subscribers who don't pay extra.

Paying the extra five bucks for Ultra will also get you support for up to five simultaneous streams and up to 100 downloads, as well as access to both Dolby Vision HDR and Dolby Atmos audio. There are upgrades for Prime subscribers without Ultra after April 10th that will bring Dolby Vision (in 1080p) back after Amazon removed it from …

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Crunchyroll is raising prices again

2026-02-03T06:05:39-05:00

Crunchyroll is raising its prices in the US and "select international markets," including the first price hike to its lowest-priced tier since 2019.

Here are the price changes, according to Crunchyroll:

Fan Tier will increase from $7.99/month to $9.99/month.

Mega Fan Tier will increase from $11.99/month to $13.99/month.

Ultimate Fan Tier will increase from $15.99/month to $17.99/month.

If you have an existing monthly subscription, you'll see the higher price on your next billing date after March 4th.

However, with the changes, Crunchyroll is actually adding a perk to the Fan Tier, its most affordable option. With the Fan Tier, yo …

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Paramount Plus is getting a price hike in early 2026

2025-11-10T17:58:18-05:00

Paramount Plus is going up in price again. As part of its earnings report released on Monday, Paramount announced that it will raise prices for subscribers in the US on January 15th, 2026, bringing the ad-supported Essential plan from $7.99 to $8.99 per month, while the ad-free Premium plan will go from $12.99 to $13.99 per month.

Paramount says the price increase will "fuel continued reinvestment in the user experience and deliver an even stronger slate of programming" going forward. Like many other streamers, Paramount has hiked the price of its streaming service on an almost yearly basis. Paramount Plus raised prices in 2023 before hikin …

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HBO Max is raising prices for the third year in a row

2025-10-21T11:04:23-04:00

Another day, another price increase for a streaming service, and this time it's HBO Max, which has higher prices for everyone at the same time that its parent company puts everything up for sale. The first price hike for HBO Max hit in early 2023 before the service changed its name, and while that decision was rolled back in a re-re-branding, the prices still keep going up even after last year's increase for ad-free plans.

If you subscribe to the Basic with Ads package, your price is going up by $1 per month or by $10 for full-year subscriptions, taking the prices to $10.99 and $109.99, respectively, as reported earlier by Variety.

The Sta …

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