Streaming keeps getting more expensive: all the latest price hikes – The Verge

YouTube Premium is getting pricier

2026-04-10T07:23:06-04:00

YouTube Premium is getting more expensive in the US, with prices rising by $2 on standard individual accounts and as much as $4 for the family plan. The price hike is already in effect for new accounts, and is rolling out now for existing customers.

Premium's Individual plan now costs $15.99 per month, up from $13.99, while the five-person Family plan is $26.99, previously $22.99. Premium Lite, which removes "most" ads but doesn't include YouTube Music, is now $8.99 monthly, up from $7.99.

The new prices are live now for new signups, and 9to5Google reports that existing subscribers are beginning to be notified about the price hike via the …

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Netflix is raising prices again

2026-03-26T17:24:40-04:00

Netflix's prices just went up, with its cheapest, ad-supported tier now reaching $8.99 / month (up from $7.99 / month), according to an updated support page spotted earlier by Android Authority. The standard and premium plans are also getting a hike, going from $17.99 to $19.99 / month and $24.99 to $26.99 / month, respectively.

The streaming giant last raised its prices in January 2025 and has made several updates to its platform since then, including launching video podcasts, continuing a push into live events, rolling out new TV games, and revamping its interface on both its TV app and mobile. It also nearly acquired the Warner Bros. stu …

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Amazon Prime Video nearly doubles the price to go ad-free and stream 4K video

2026-03-13T14:52:36-04:00

Starting April 10th, Amazon's ad-free Prime Video subscription will be rebranded as Ultra as its price increases to $4.99 per month from the current $2.99. Once it launches, it will also be the "exclusive" way to access 4K/UHD streaming, removing 4K streaming access from Prime subscribers who don't pay extra.

Paying the extra five bucks for Ultra will also get you support for up to five simultaneous streams and up to 100 downloads, as well as access to both Dolby Vision HDR and Dolby Atmos audio. There are upgrades for Prime subscribers without Ultra after April 10th that will bring Dolby Vision (in 1080p) back after Amazon removed it from …

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Crunchyroll is raising prices again

2026-02-03T06:05:39-05:00

Crunchyroll is raising its prices in the US and "select international markets," including the first price hike to its lowest-priced tier since 2019.

Here are the price changes, according to Crunchyroll:

Fan Tier will increase from $7.99/month to $9.99/month.

Mega Fan Tier will increase from $11.99/month to $13.99/month.

Ultimate Fan Tier will increase from $15.99/month to $17.99/month.

If you have an existing monthly subscription, you'll see the higher price on your next billing date after March 4th.

However, with the changes, Crunchyroll is actually adding a perk to the Fan Tier, its most affordable option. With the Fan Tier, yo …

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Paramount Plus is getting a price hike in early 2026

2025-11-10T17:58:18-05:00

Paramount Plus is going up in price again. As part of its earnings report released on Monday, Paramount announced that it will raise prices for subscribers in the US on January 15th, 2026, bringing the ad-supported Essential plan from $7.99 to $8.99 per month, while the ad-free Premium plan will go from $12.99 to $13.99 per month.

Paramount says the price increase will "fuel continued reinvestment in the user experience and deliver an even stronger slate of programming" going forward. Like many other streamers, Paramount has hiked the price of its streaming service on an almost yearly basis. Paramount Plus raised prices in 2023 before hikin …

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HBO Max is raising prices for the third year in a row

2025-10-21T11:04:23-04:00

Another day, another price increase for a streaming service, and this time it's HBO Max, which has higher prices for everyone at the same time that its parent company puts everything up for sale. The first price hike for HBO Max hit in early 2023 before the service changed its name, and while that decision was rolled back in a re-re-branding, the prices still keep going up even after last year's increase for ad-free plans.

If you subscribe to the Basic with Ads package, your price is going up by $1 per month or by $10 for full-year subscriptions, taking the prices to $10.99 and $109.99, respectively, as reported earlier by Variety.

The Sta …

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Apple TV Plus is getting more expensive and will cost $12.99 per month

2025-08-21T11:26:56-04:00

Apple is raising the price of its streaming service. The company announced on Thursday that its $9.99 per month subscription will now cost $12.99 each month, marking a $3 price increase.

The price increase will go into effect immediately for new subscribers, while existing ones will see the changes reflected 30 days after their billing cycle ends, Apple spokesperson Tom Neumayr confirmed in an emailed statement to The Verge.

Apple isn't changing the price of its annual $99 Apple TV Plus subscription, and the hike won't affect its Apple One bundles, which start at $19.95 per month.

Apple last raised the price of its streaming subscription …

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Roku’s new ad-free video service only costs $2.99 per month

2025-08-05T15:10:06-04:00

Today, Roku announced the forthcoming arrival of Howdy, a new monthly subscription service that will give its users access to a massive catalog of on-demand films and series. Like other streamers, Howdy will feature a selection of programming licensed from other studios, including Lionsgate and Warner Bros., as well as some of its Roku Original productions like Weird: The Al Yankovic Story. But Howdy will be ad-free, and at $2.99 a month, it's much cheaper than other players in the streaming space - all of which have gradually raised their prices in efforts to boost profits.

In a statement about the service, Roku founder and CEO Anthony Woo …

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Peacock is raising its prices by $3

2025-07-17T16:51:37-04:00

A subscription to Peacock is about to cost more. NBCUniversal announced on Thursday that it's raising the price of its ad-supported Peacock Premium from $7.99 to $10.99 per month, while its ad-free Premium Plus plan will go from $13.99 per month to $16.99 per month. News of the price hike was first reported by Vulture.

For new customers, the price increase will go into effect on July 23rd. Existing subscribers will see the hike on or after August 22nd, depending on when their next bill is. Peacock's yearly plans will see similar increases, with Peacock Premium now priced at $109.99 per year (up from $79.99) and Premium Plus costing $169.99 …

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Max is going to make you pay for people you share your password with

2025-04-22T15:20:22-04:00

Max has become the latest streaming service to clamp down on password sharing. Warner Bros. Discovery announced on Tuesday that Max will charge an extra $7.99 per month to add someone to your account outside your household.

The new "Extra Member Add-On" allows subscribers across all tiers to invite a friend or family member to create a separate account with their own login credentials. These members can stream from one device at a time and "enjoy all other benefits included in the primary account owner's base plans," according to Warner Bros. Discovery. Subscribers can only add one extra member per account.

Max is also rolling out a profil …

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