Rivian R2, R3, and R3X launch event: the EV company’s more affordable SUVs are here – The Verge

The R2 is nearly here — can Rivian stick the landing?

2026-03-14T07:58:21-04:00

On Thursday, Rivian revealed its most important vehicle to date: the R2, a midsize SUV that eventually will start at under $50,000. As a distinctive EV with an attractive sticker price, the R2 is designed to take Rivian to the next level. In fact, the company is banking on it. If they succeed, then Rivian would be well positioned to usurp Tesla's status as the most important EV company in America. If it doesn't, the company may simply cease to exist.

I'm not trying to be overly dramatic. The R2 is increasingly looking like the lone survivor in an apocalyptic wasteland, traveling down a path lined with the corpses of EV programs that had the …

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Rivian R2 prices revealed: you’re going to have to wait longer for that $45,000 version

2026-03-14T07:57:54-04:00

When Rivian first revealed the R2 in 2024, a lot of the excitement was centered on the starting price of $45,000 - placing it slightly below the current average selling price for a new internal combustion vehicle.

Finally, here was a decently sized electric SUV with great design and impressive software that wouldn't require taking out a 7-8 year auto loan. Of course, we all knew that a $45,000 starting price for the base model was aspirational and would take a while to get here - like other automakers, Rivian is prioritizing its pricier trims - and now we have more details about how long it will actually take.

Today at SXSW, Rivian reveale …

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Rivian teases five new vehicles, and I have no idea what they are

2024-06-26T12:14:03-04:00

I'll admit, I was too distracted by Rivian's surprise announcement of a $5 billion deal with Volkswagen to develop software and electric vehicles to notice that the buzzy California company was also planning an investor day event on June 27th.

So when I woke up on Wednesday to see this shareholder letter - thanks to InsideEVs with an assist from BloombergNEF's Corey Cantor on Threads - I was pretty surprised to see Rivian was essentially taking a page from Tesla by teasing us with some shroud-covered mystery vehicles.

It's already been a pretty jam-packed 2024 for Rivian: the introduction of the more affordable R2, starting at $45,000; the …

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Rivian’s CEO talks R2 and R3 launch, and why he has ‘complete certainty’ EVs will win

2024-03-08T10:31:33-05:00

In a packed theater in Laguna Beach on Thursday morning, Rivian founder and CEO RJ Scaringe opened his presentation to resounding whoops from the audience, well before the company unveiled its three buzzy new vehicles, the Rivian R2, R3, and R3X.

While it's not uncommon to pack a room with fans for a vehicle launch, it is unusual for the CEO of a car company outside of Elon Musk to get the kind of response that Scaringe did. For a vehicle unveiling to feel upbeat and exciting without feeling cringe is even rarer.

"Every decision we've made, the products, the strategy, what we're building, how we go about building our business, the way we …

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Rivian has already received 68,000 reservations for the R2

2024-03-08T09:48:14-05:00

Less than 24 hours since its launch, the Rivian R2 is already proving to be quite popular. The company's CEO, RJ Scaringe, said it's already taken in "more than 68,000 reservations" for the $45,000 midsize electric SUV.

"We are thrilled to see this vehicle resonate so strongly with our community!" Scaringe said in a post on X.

Rivian unveiled the R2, as well as the more compact R3 and R3X, at an event in Laguna Beach, California, on Thursday. The new EVs are meant to be more affordable than the company's current lineup, currently made up of the R1T truck and R1S, each of which sells for over $70,000.

To be sure, the bar for reserving an R2 …

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Rivian surprises with R3 and R3X electric SUVs

2024-03-07T14:02:37-05:00

Rivian took a page from Steve Jobs and had "one more thing" to show off during its R2 reveal event in California today. And it was a stunner.

The Rivian R3 is a slightly shorter, sportier-looking electric SUV than the R2, and it will come in a performance variant badged as R3X. Rivian founder and CEO RJ Scaringe said the R3 "takes the package of R2 platform [and] shrinks it."

The R3 is "designed with even tighter dimensions-and at a lower price point-than R2," the company said - though it didn't immediately release the price of the R3. Reservations for the R3 will start at a later date.

The R3 and R3X have sloping rear ends compared to th …

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Rivian R2 revealed: a $45,000 electric off-roader for the masses

2024-03-07T13:20:41-05:00

Rivian revealed its next electric vehicle, the R2, a more affordable SUV that the company is counting on having a much broader appeal than its stylish - and expensive - R1T trucks and R1S SUVs.

The R2 won't go into production until the first half of 2026, but when it does it will come with an estimated range of over 300 miles, a 0-60mph time of three seconds, and a starting price of $45,000 - placing it slightly below the current average selling price for a new internal combustion vehicle. The price could be even lower if it ends up qualifying for the $7,500 federal EV tax credit.

Interested buyers can reserve an R2 starting today for $100 …

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How to watch Rivian’s R2 electric SUV reveal event

2024-03-07T10:51:00-05:00

Rivian is pulling the cover off its latest electric vehicle today, and unless you live anywhere near Laguna Beach, California, you'll probably be watching the livestream.

The event starts at 10AM PT/ 1PM ET. According to details that leaked from the Laguna Beach City Council, the company plans to hold the event in the park adjacent to the former South Coast Theater, now named the Rivian South Coast Theater, which serves as the company's "first flagship retail location."

The event will be livestreamed on YouTube (embedded above). Rivian founder and CEO RJ Scaringe will introduce the R2, a compact SUV that is expected to have broader appeal …

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Rivian blazed a trail with its adventure EVs — can it stay on top?

2024-03-06T09:00:00-05:00

Can the Rivian R2 save the day? | Image: Rivian

Rivian likes to think of itself as a trailblazer. It was first to market with an all-electric truck and is still one of the few companies today selling an electric three-row SUV. And its EVs are marketed for off-road adventures - the literal blazing of trails.

But on March 7th, Rivian will release its next vehicle, and arguably, it won't be breaking a lot of new ground. The Rivian R2 is a two-row compact SUV with around 300 miles of range and a starting price somewhere around $45,000. It's not exactly a major disruption by today's standards, where the Tesla Model Y, Ford Mustang Mach-E, and other compact electric SUVs currently dominate the …

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Rivian’s smaller R2 electric SUV detailed in website slipup

2024-03-05T04:55:33-05:00

A screenshot from a recent R2 teaser video. | Image: Rivian

Ahead of its launch on March 7th, key specs for Rivian's upcoming R2 electric SUV were briefly visible via the source code on the company's teaser site, Electrek reports. These include a range of up to 330 miles, a 0-60mph acceleration in three seconds, five seats, and a starting price of $47,000 (though a $47,500 starting price was reportedly also mentioned on other parts of the site). Deliveries are expected to start in 2026, per the website's code, which is in line with previous reports.

Rivian has been teasing its R2 electric vehicle for a while now, which is expected to be a smaller and more affordable compact SUV versus its current R1 …

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