Adobe Max 2024: all the major announcements around design and AI – The Verge

Watch Adobe rotate a flat drawing of a bread basket as if it were a 3D object

2024-10-17T17:23:48-04:00

Project Turntable for Adobe Illustrator is capable of rotating vector images without warping the design elements. | Image: Adobe

Adobe has been working on some experimental tech that could help speed up concept and planning work for graphic designers and audio engineers. Some of the "sneaks" previewed during Adobe's Max event include tools that can turn sketches into a variety of polished designs and a feature for rotating 2D art as if it were a 3D object.

"Project Turntable" is capable of the latter. The tool allows users to click a button and then drag a slider along to automatically view and snap a vector image into a different viewing perspective - something that would typically require an artist to redraw the image entirely from scratch. The examples demonstrate …

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Adobe’s experimental tool can identify an artist’s work online or on a tote bag

2024-10-16T07:55:43-04:00

Project Know How builds on Adobe’s work with Content Credentials. | Illustration by Alex Castro / The Verge

One of Adobe's most notable experiments this year could help combat misinformation and ensure artists are credited for their work, no matter where it appears online or offline. Announced during the Sneaks segment at Adobe Max, Project "Know How' is an in-development tool that can link ownership of an image or video across any online platform, and a multitude of real-world surfaces like posters, tumblers, and textiles.

Project Know How builds on Adobe's Content Credentials tech, which applies a digital tag to track where a piece of content has been posted, who owns it, and if/how it's been manipulated. Providing an image or video has Content …

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Adobe teases AI tools that build 3D scenes, animate text, and make distractions disappear

2024-10-15T16:58:31-04:00

Project “Clean Machine” easily removes distracting flashes and corrects overexposed footage. | Image: Adobe

Adobe is previewing some experimental AI tools for animation, image generation, and cleaning up video and photographs that could eventually be added to its Creative Cloud apps.

While the tools apply to vastly different mediums, all three have a similar aim - to automate most of the boring, complex tasks required for content creation, and provide creatives more control over the results than simply plugging a prompt into an AI generator. The idea is to enable people to create animations and images, or make complex video edits, without requiring a great deal of time or experience.

The first tool, called "Project Scenic," gives users more cont …

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Adobe’s AI video model is here, and it’s already inside Premiere Pro

2024-10-14T09:00:00-04:00

Adobe’s Firefly Video Model can generate a range of styles, including ‘realism’ (as pictured). | Image: Adobe

Adobe is making the jump into generative AI video. The company's Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including some right inside Premiere Pro that will allow creatives to extend footage and generate video from still images and text prompts.

The first tool - Generative Extend - is launching in beta for Premiere Pro. It can be used to extend the end or beginning of footage that's slightly too short, or make adjustments mid-shot, such as to correct shifting eye-lines or unexpected movement.

Clips can only be extended by two seconds, so Generative Extend is only …

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Photoshop is getting a bunch of new AI tools

2024-10-14T09:00:00-04:00

The updated Remove Tool in Photoshop can now find and remove common distractions for you. | Image: Adobe

Adobe is kicking off its annual Adobe Max conference today with the launch of new AI-powered features across its Creative Cloud apps. New AI features for Photoshop, like automatic background distraction removal and a more powerful Firefly generative AI model, are the biggest announcements, with Illustrator, InDesign, and Premiere Pro also getting new features that can help to speed up traditionally labor-intensive design tasks.

For example, a new "Distraction Removal" feature has been added to the Remove Tool. Remove already works a bit like Google's Magic Eraser feature on Pixel phones, allowing users to quickly remove unwanted objects fro …

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Frame.io’s massive productivity update is now available for everyone

2024-10-14T09:00:00-04:00

Frame.io V4 aims to make collaborating on large projects much easier by removing the need to jump between different apps. | Image:Adobe

The latest version of Frame.io, Adobe's review and collaboration platform for Video and photography, is rolling today, making it easier to manage sprawling creative projects in a single app. Available for all users on web, iPhone, and iPad, Frame.io V4 is the biggest update to the platform since it was launched in 2015, according to Adobe, and adds new tagging and collaboration features that make it feel more like a workflow management tool, such as Trello and Asana.

It includes the "metadata" tagging model that was introduced in beta earlier this year, which allows users to assign custom tags like media type, assignee, due date, social med …

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