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	<title type="text">Digg returns: Betaworks gives the site a second chance &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2013-04-25T22:06:04+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/8/1/3213625/digg-betaworks" />
	<id>https://www.theverge.com/rss/stream/2977666</id>
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		<entry>
			
			<author>
				<name>Bryan Bishop</name>
			</author>
			
			<title type="html"><![CDATA[Instapaper acquired by Betaworks, owner of Digg]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/4/25/4266980/instapaper-acquired-by-betaworks-owner-of-digg" />
			<id>https://www.theverge.com/2013/4/25/4266980/instapaper-acquired-by-betaworks-owner-of-digg</id>
			<updated>2013-04-25T18:06:04-04:00</updated>
			<published>2013-04-25T18:06:04-04:00</published>
			<category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[Instapaper founder Marco Arment has just announced that he doesn't own his creation anymore. Betaworks, which also owns Digg, has acquired a majority stake in the read-it-later service. In a post on his personal blog, Arment explains that Instapaper had grown beyond its original beginnings in 2008 as a web-only service, and that maintaining it [&#8230;]]]></summary>
			
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<img alt="" data-caption="via assets.sbnation.com" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14315932/instapaper_icon_640.1419979499.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	via assets.sbnation.com	</figcaption>
</figure>
<p>Instapaper founder Marco Arment has just announced that he doesn't own his creation anymore. Betaworks, which also owns Digg, has acquired a majority stake in the read-it-later service. In a <a href="http://www.marco.org/2013/04/25/instapaper-next-generation">post on his personal blog</a>, Arment explains that Instapaper had grown beyond its original beginnings in 2008 as a web-only service, and that maintaining it was no longer feasible for a one-person operation. "To really shine, it needs a full-time staff of at least a few people," he writes; hence the deal with Betaworks.</p>
<p>While it was an early pioneer in the world of iOS apps, in recent years Instapaper has faced increased competition from services like Poc …</p>
<p><a href="https://www.theverge.com/2013/4/25/4266980/instapaper-acquired-by-betaworks-owner-of-digg">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nathan Ingraham</name>
			</author>
			
			<title type="html"><![CDATA[Digg will build its own version of Google Reader, should sync with existing clients]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/3/14/4104618/digg-will-build-its-own-version-of-google-reader" />
			<id>https://www.theverge.com/2013/3/14/4104618/digg-will-build-its-own-version-of-google-reader</id>
			<updated>2013-03-14T14:39:56-04:00</updated>
			<published>2013-03-14T14:39:56-04:00</published>
			<category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[Faithful Google Reader users have spent the last day asking themselves what they'll do when the RSS service shuts down on July 1st, and one of the more unlikely options might be coming from Digg. The company just announced in a blog post that it plans to build its own version of Google Reader that [&#8230;]]]></summary>
			
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<img alt="" data-caption="digg stock 2040" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14269550/digg__1_of_1_.1419979378.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	digg stock 2040	</figcaption>
</figure>
<p>Faithful Google Reader users have spent the last day asking themselves <a href="http://www.theverge.com/2013/3/13/4101688/google-reader-replacement">what they'll do</a> when the RSS service <a href="http://www.theverge.com/2013/3/13/4101144/google-shuts-down-reader-rss-aggregation-service">shuts down on July 1st</a>, and one of the more unlikely options might be coming from Digg. The company just announced in a blog post that it plans to build its own version of Google Reader that "makes the Internet a more approachable and digestible place." The company's vision involves identifying and rebuilding the best features of Reader while simultaneously making it "fit the Internet of 2013." From the sound of things, that'll include plenty of ways to hook your RSS into the social web, as the company explicitly mentioned sites like T …</p>
<p><a href="https://www.theverge.com/2013/3/14/4104618/digg-will-build-its-own-version-of-google-reader">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Adrianne Jeffries</name>
			</author>
			
			<title type="html"><![CDATA[Digg&#8217;s traffic rebounds after relaunch, but users remain on the sidelines]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/2/4/3950596/diggs-traffic-rebounds-after-relaunch-but-users-remain-on-the" />
			<id>https://www.theverge.com/2013/2/4/3950596/diggs-traffic-rebounds-after-relaunch-but-users-remain-on-the</id>
			<updated>2013-02-04T13:47:01-05:00</updated>
			<published>2013-02-04T13:47:01-05:00</published>
			<category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[Once a popular website begins to decline, it can be very difficult to revive - just look at Myspace. But over the summer, a group of New Yorkers at the startup incubator Betaworks attempted to do just that by launching a new version of the once-powerful Digg.com. It's been six months, and the new team [&#8230;]]]></summary>
			
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<img alt="" data-caption="digg fp" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14226338/digg_fp.1419979254.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	digg fp	</figcaption>
</figure>
<p><span>O</span>nce a popular website begins to decline, it can be very difficult to revive - <a href="http://www.theverge.com/2012/12/26/3793050/why-we-love-to-hate-myspace">just look at Myspace</a>. But over the summer, a group of New Yorkers at the startup incubator Betaworks attempted to do just that by <a href="http://www.theverge.com/2012/8/1/3212627/digg-relaunch-betaworks-video">launching a new version</a> of the once-powerful <a href="http://digg.com">Digg.com</a>. It's been six months, and the new team has avoided the doom that can befall a big relaunch: while it's nowhere near its former peak, Digg's traffic is increasing at a strong pace.</p><!-- extended entry --><hr class="widget_boundry_marker hidden page_break"><h2 class="wp-block-heading" id="back-from-the-dead">Back from the dead</h2>
<p>The news-and-ephemera aggregator used to set the daily agenda for the rest of the web. But due to the proliferation of spammers and new competition from other sites, Digg found itself play …</p>
<p><a href="https://www.theverge.com/2013/2/4/3950596/diggs-traffic-rebounds-after-relaunch-but-users-remain-on-the">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Ben Kersey</name>
			</author>
			
			<title type="html"><![CDATA[Digg: We&#8217;ve doubled our users since August]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/1/10/3861020/digg-doubles-its-users-and-talks-monetization" />
			<id>https://www.theverge.com/2013/1/10/3861020/digg-doubles-its-users-and-talks-monetization</id>
			<updated>2013-01-10T12:13:13-05:00</updated>
			<published>2013-01-10T12:13:13-05:00</published>
			<category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[Digg has revealed in a blog post that the site has doubled its users since the relaunch in August. The company failed to decline to provide exact numbers, however, and traffic analytic sites seem to counter Digg's claims. Data from Alexa and Quantcast suggests that traffic has been on a steady decline since the site's [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="the new digg homepage" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14200725/newdiggscreenshot.1419979180.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	the new digg homepage	</figcaption>
</figure>
<p>Digg has revealed <a href="http://blog.digg.com/post/40171932189/thinking-about-monetization">in a blog post</a> that the site has doubled its users since the relaunch in August. The company failed to decline to provide exact numbers, however, and traffic analytic sites seem to counter Digg's claims. Data from <a href="http://www.alexa.com/siteinfo/digg.com">Alexa</a> and <a href="https://www.quantcast.com/digg.com">Quantcast</a> suggests that traffic has been on a steady decline since the site's launch in July, with <a href="http://www.google.com/trends/explore#q=digg.com">Google Trends</a> also indicating that interest in the site has dropped off. That doesn't mean the site is floundering, though: Digg is starting to drive <a href="http://www.buzzfeed.com/mattbuchanan/digg-is-back">some healthy referral traffic</a> once again.</p>
<p>The social news aggregation is now turning its attention to monetization. In the blog post, Digg talks about how th …</p>
<p><a href="https://www.theverge.com/2013/1/10/3861020/digg-doubles-its-users-and-talks-monetization">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Dan Seifert</name>
			</author>
			
			<title type="html"><![CDATA[Digg Archive offers users access to their old data]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/8/30/3280620/digg-archive-launches" />
			<id>https://www.theverge.com/2012/8/30/3280620/digg-archive-launches</id>
			<updated>2012-08-30T19:04:11-04:00</updated>
			<published>2012-08-30T19:04:11-04:00</published>
			<category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[Longtime users of the aggregation service known as Digg were at a loss when the site's new owners unveiled a complete redesign earlier this year and cut off access to the years of submissions, articles, comments, and Diggs that users had accumulated. The new Digg promised that users would eventually be able to access all [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="Digg Archive" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14042929/Screen_Shot_2012-08-30_at_5.18.11_PM.1419973103.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Digg Archive	</figcaption>
</figure>
<p>Longtime users of the aggregation service known as Digg were at a loss when the site's <a href="http://www.theverge.com/2012/8/1/3212627/digg-relaunch-betaworks-video/in/2977666">new owners</a> unveiled a <a href="http://www.theverge.com/2012/7/31/3207670/digg-redesign-live">complete redesign</a> earlier this year and cut off access to the years of submissions, articles, comments, and Diggs that users had accumulated. The new Digg promised that users would eventually be able to access all of their old data, and today the company launched the <a href="http://digg.com/archive">Digg Archive</a>, a tool for them to do just that. The Digg Archive contains it all: Diggs, articles, submissions, comments - essentially everything that users had posted to the old version of the site.</p>
<p>Once you have signed in and accessed your data, Digg has made it simple  …</p>
<p><a href="https://www.theverge.com/2012/8/30/3280620/digg-archive-launches">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Adrianne Jeffries</name>
			</author>
			
			<title type="html"><![CDATA[Spammers and web marketers hate the new Digg]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/8/1/3213349/spammers-web-marketers-hate-new-digg-betaworks" />
			<id>https://www.theverge.com/2012/8/1/3213349/spammers-web-marketers-hate-new-digg-betaworks</id>
			<updated>2012-08-01T16:40:48-04:00</updated>
			<published>2012-08-01T16:40:48-04:00</published>
			<category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[The response to the new Digg released this week has been as mixed as can be expected for a total relaunch of a site with a lot of history. But a very loud contingent of Diggers is very pissed off: the people who used it to promote themselves and their clients. As it evolved to [&#8230;]]]></summary>
			
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<img alt="" data-caption="neal rodriguez digg" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14020233/neal_rodriguez_digg.1419971733.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	neal rodriguez digg	</figcaption>
</figure>
<p>The response to the new Digg <a href="http://www.theverge.com/2012/8/1/3212627/digg-relaunch-betaworks-video" target="_blank">released this week</a> has been as mixed as can be expected for a total relaunch of a site with a lot of history. But a very loud contingent of Diggers is very pissed off: the people who used it to promote themselves and their clients. As it evolved to hugeness, <a target="_blank" href="http://digg.com">Digg</a> saw its community suffer as spammers, marketers, and voting rings gained too much influence over the site. Of course, the spammers, certain marketers, and voting rings loved it - they had access to the crowdsourced content aggregator that at its peak commanded 29 million unique monthly visitors.</p>
<p>Online marketer Neal Rodriguez, who wrote an ebook claiming  …</p>
<p><a href="https://www.theverge.com/2012/8/1/3213349/spammers-web-marketers-hate-new-digg-betaworks">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Adrianne Jeffries</name>
			</author>
			
			<title type="html"><![CDATA[Digg&#8217;s resurrection: can Betaworks revive the once-loved site?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/8/1/3212627/digg-relaunch-betaworks-video" />
			<id>https://www.theverge.com/2012/8/1/3212627/digg-relaunch-betaworks-video</id>
			<updated>2012-08-01T12:42:12-04:00</updated>
			<published>2012-08-01T12:42:12-04:00</published>
			<category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[Digg.com, the beloved aggregator that rose to become one of the most influential sites on the web but then fell into disrepair, relaunched yesterday from a completely clean slate. None of the old Digg remains, and the 10-person team working on the project is calling the new site Digg version 1. The familiar list of [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="Digg v1" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14020008/still.1419971721.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Digg v1	</figcaption>
</figure>
<p><a href="http://Digg.com">Digg.com</a>, the beloved aggregator that rose to become one of the most influential sites on the web but then fell into disrepair, relaunched yesterday from a completely clean slate. None of the old Digg remains, and the 10-person team working on the project is calling the new site Digg version 1. The familiar list of links on the front page is gone, pushed aside in favor of a news-style layout curated by three editors who pick top stories and protect the site from spam.</p>
<p>The new Digg team is all from the Betaworks business incubator in New York that <a href="http://bits.blogs.nytimes.com/2012/07/12/betaworks-buys-whats-left-of-social-news-site-digg/">bought</a> the Digg name, branding, and codebase. Betaworks developed the social news reading appli …</p>
<p><a href="https://www.theverge.com/2012/8/1/3212627/digg-relaunch-betaworks-video">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Dieter Bohn</name>
			</author>
			
			<title type="html"><![CDATA[Digg launches redesign and new app with editorial curation, no comments]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/7/31/3207670/digg-redesign-live" />
			<id>https://www.theverge.com/2012/7/31/3207670/digg-redesign-live</id>
			<updated>2012-07-31T19:04:41-04:00</updated>
			<published>2012-07-31T19:04:41-04:00</published>
			<category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[Digg's "Rethought' redesign after its acquisition by Betaworks has just gone live, just one day after the company showed off its v1 preview that was the result of a very rapid 6-week redesign process. It's technically a day earlier than its original goal of August 1st, which could be a sign that the site intends [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="the new digg homepage" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/12798231/newdiggscreenshot.1419971697.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	the new digg homepage	</figcaption>
</figure>
<p>Digg's "Rethought' redesign after its acquisition by Betaworks has just gone live, just one day after the company <a href="http://www.theverge.com/2012/7/30/3201931/digg-v1-previewed-simplicity-sharing-mobile">showed off its v1 preview</a> that was the result of a <a href="http://www.theverge.com/2012/7/20/3172370/digg-announces-rethink-digg-plan-launch-august-1">very rapid 6-week redesign process</a>. It's technically a day earlier than its original goal of August 1st, which could be a sign that the site intends to be just as "fast and thin" as the new look itself. Old features like the Newsbar and Newsrooms have been scuttled in favor of a simpler site that emphasizes top stories, popular stories, and "upcoming" stories. Betaworks also says that it's changed the Digg score to take social sharing from Facebook and Twitter into account when r …</p>
<p><a href="https://www.theverge.com/2012/7/31/3207670/digg-redesign-live">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Chris Welch</name>
			</author>
			
			<title type="html"><![CDATA[&#8216;Rethought&#8217; Digg previewed ahead of launch with a focus on simplicity]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/7/30/3201931/digg-v1-previewed-simplicity-sharing-mobile" />
			<id>https://www.theverge.com/2012/7/30/3201931/digg-v1-previewed-simplicity-sharing-mobile</id>
			<updated>2012-07-30T13:26:03-04:00</updated>
			<published>2012-07-30T13:26:03-04:00</published>
			<category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[Digg is just days away from relaunching under the umbrella of new owner Betaworks, and its developers are providing a behind-the-scenes look at what you can expect when v1 of the site goes live on August 1st. Shortly after closing the acquisition - the total cost of which remains unclear - Betaworks announced Rethink Digg, [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="Digg v1 preview" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14018399/tumblr_m7s6z8pj4I1qgtzil.1419971628.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Digg v1 preview	</figcaption>
</figure>
<p>Digg is just days away from relaunching under the umbrella of new owner Betaworks, and its developers are providing a behind-the-scenes look at what you can expect when v1 of the site goes live on August 1st. Shortly after <a href="http://www.theverge.com/2012/7/12/3155537/digg-sold-to-betaworks-reportedly-for-500000">closing the acquisition</a> - the total cost of which remains unclear - <a href="http://www.theverge.com/2012/7/20/3172370/digg-announces-rethink-digg-plan-launch-august-1">Betaworks announced Rethink Digg</a>, a project aimed at redesigning what was once a hugely popular web destination from scratch in just six weeks. Now we're seeing the results of that effort, with v1 of Digg described as a "fast and thin" experience that's been tailored for desktop browsers and mobile devices alike. You won't see any ads on the new site, whic …</p>
<p><a href="https://www.theverge.com/2012/7/30/3201931/digg-v1-previewed-simplicity-sharing-mobile">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Laura June</name>
			</author>
			
			<title type="html"><![CDATA[Digg announces &#8216;Rethink Digg&#8217; plan to rebuild in six weeks]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/7/20/3172370/digg-announces-rethink-digg-plan-launch-august-1" />
			<id>https://www.theverge.com/2012/7/20/3172370/digg-announces-rethink-digg-plan-launch-august-1</id>
			<updated>2012-07-20T13:13:07-04:00</updated>
			<published>2012-07-20T13:13:07-04:00</published>
			<category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[On July 12th, ailing social aggregation site Digg announced that it had been acquired by Betaworks. At the time, Betaworks confirmed that Digg would be folded into its News.me property. Today, Digg has another announcement, in the form of new site rethinkdigg.com, where it says it plans to rebuild the brand from the "scratch," and [&#8230;]]]></summary>
			
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<img alt="" data-caption="Digg" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14011776/digg-logo1.1419971238.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Digg	</figcaption>
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<p>On July 12th, ailing social aggregation site Digg announced that it had been acquired by Betaworks. At the time, Betaworks confirmed that Digg would be folded into its News.me property. Today, Digg has another announcement, in the form of new site rethinkdigg.com, where it says it plans to rebuild the brand from the "scratch," and it intends to do so in just six weeks.</p>
<p>On August 1st it will roll out its first version, and Digg is now taking feedback from users in the form of an online survey.</p>
<p><a href="https://www.theverge.com/2012/7/20/3172370/digg-announces-rethink-digg-plan-launch-august-1">Read the full story at The Verge.</a></p>
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