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	<title type="text">Amazon&#8217;s new Kindle Fire HD, Paperwhite e-reader, and 2012 Kindle lineup: the full story &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2012-11-21T16:07:25+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/6/3297954/amazon-kindle-event-2012" />
	<id>https://www.theverge.com/rss/stream/3061995</id>
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		<entry>
			
			<author>
				<name>David Pierce</name>
			</author>
			
			<title type="html"><![CDATA[Amazon Kindle Fire HD 8.9 review]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/11/21/3672724/amazon-kindle-fire-hd-8-9-review" />
			<id>https://www.theverge.com/2012/11/21/3672724/amazon-kindle-fire-hd-8-9-review</id>
			<updated>2012-11-21T11:07:25-05:00</updated>
			<published>2012-11-21T11:07:25-05:00</published>
			<category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Tablet Reviews" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[In September, inside an airplane hangar in Los Angeles, Amazon CEO Jeff Bezos made a series of bold statements about the company's two brand-new Kindle Fire HD tablets. The Kindle Fire HD 7, he said, was the best tablet at a certain price. But with the larger Kindle Fire HD 8.9, "we made the best [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="Kindle Fire HD 8.9 hero 3 (1024px)" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/12799577/DSC_2877-hero.1419979022.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Kindle Fire HD 8.9 hero 3 (1024px)	</figcaption>
</figure>
<p>In September, inside an airplane hangar in Los Angeles, Amazon CEO Jeff Bezos made a series of bold statements about the company's two brand-new Kindle Fire HD tablets. The Kindle Fire HD 7, he said, was the best tablet at a certain price. But with the larger Kindle Fire HD 8.9, "we made the best tablet at <em>any</em> price," Bezos said, in a not-so-subtle jab at the iPad.</p>
<p>When we reviewed <a href="http://www.theverge.com/2012/9/11/3317586/kindle-fire-hd-review-7-inch">the smaller of the two Kindle Fire HD siblings</a>, we found it to be a mixed bag. As a platform, a service, an appliance - a window into everything Amazon is and offers - it's a phenomenal success. But as a tablet overall, compared to the iPad and Nexus 7, it falter …</p>
<p><a href="https://www.theverge.com/2012/11/21/3672724/amazon-kindle-fire-hd-8-9-review">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Joshua Topolsky</name>
			</author>
			
			<title type="html"><![CDATA[Amazon Kindle Fire HD review (7-inch)]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/11/3317586/kindle-fire-hd-review-7-inch" />
			<id>https://www.theverge.com/2012/9/11/3317586/kindle-fire-hd-review-7-inch</id>
			<updated>2012-09-11T21:00:34-04:00</updated>
			<published>2012-09-11T21:00:34-04:00</published>
			<category scheme="https://www.theverge.com" term="Amazon" /><category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Tablet Reviews" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Verge Video" />
							<summary type="html"><![CDATA[To put a review of the Kindle Fire HD in perspective, you have to peer just a tiny bit into the past. It was barely a week ago that the world watched Amazon begin a magical transformation from that of a humble multinational that retails every product ever made in the world, to that of [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="fire hd main" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/12798855/fire_hd_hands_big21.1419973718.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	fire hd main	</figcaption>
</figure>
<p>To put a review of the Kindle Fire HD in perspective, you have to peer just a tiny bit into the past. It was barely a week ago that the world watched Amazon begin a magical transformation from that of a humble multinational that retails every product ever made in the world, to that of a consumer electronics powerhouse that wants to bring the fight to Apple on the tablet front. During its event last Wednesday, CEO Jeff Bezos was focused on not just the new products, but about what they mean to Amazon and its customers. These aren't just tablets - they are portals to all the company is, whether it's the cloud services on the backend, retail ti …</p>
<p><a href="https://www.theverge.com/2012/9/11/3317586/kindle-fire-hd-review-7-inch">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Sean Hollister</name>
			</author>
			
			<title type="html"><![CDATA[Jennifer Aniston, your sweater is here: Amazon&#8217;s Kindle Fire HD and the future of shopping]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/11/3317876/amazon-x-ray-Jennifer-aniston-sweater-t-commerce" />
			<id>https://www.theverge.com/2012/9/11/3317876/amazon-x-ray-Jennifer-aniston-sweater-t-commerce</id>
			<updated>2012-09-11T20:05:32-04:00</updated>
			<published>2012-09-11T20:05:32-04:00</published>
			<category scheme="https://www.theverge.com" term="Report" />
							<summary type="html"><![CDATA[Last week, Amazon unveiled the Kindle Fire HD, a shopping portal cleverly disguised as an Android tablet, and one partially subsidized by advertising. You'll find ads on the lockscreen you have to bypass in order to start using the machine, and "recommendations" to accompany the multimedia you watch, hear, and read. In fact, there are [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="Amazon Kindle Fire HD X-Ray for movies" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14053487/kindlefirehd_xray_movies_1020.1419973720.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Amazon Kindle Fire HD X-Ray for movies	</figcaption>
</figure>
<p>Last week, Amazon unveiled the Kindle Fire HD, a shopping portal cleverly disguised as an Android tablet, and one <a href="http://www.theverge.com/2012/9/11/3315234/amazon-kindle-fire-hd-advertising-ownership">partially subsidized by advertising</a>. You'll find ads on the lockscreen you have to bypass in order to start using the machine, and "recommendations" to accompany the multimedia you watch, hear, and read. In fact, there are ads almost everywhere - and Amazon might be well on its way to building the ultimate ad. An ad that was only a dream in the late 90s. A dream about Jennifer Aniston's sweater.</p>
<p>The key is Amazon's new X-Ray for Movies feature, which does something pretty neat: It consults the Internet Movie Database (IMDb) to g …</p>
<p><a href="https://www.theverge.com/2012/9/11/3317876/amazon-x-ray-Jennifer-aniston-sweater-t-commerce">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Scott Lowe</name>
			</author>
			
			<title type="html"><![CDATA[Amazon: Kindle Fire HD users can opt-out of ads after all]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/8/3304185/amazon-fire-hd-ads-opt-out" />
			<id>https://www.theverge.com/2012/9/8/3304185/amazon-fire-hd-ads-opt-out</id>
			<updated>2012-09-08T22:06:52-04:00</updated>
			<published>2012-09-08T22:06:52-04:00</published>
			<category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Just a day after confirming that consumers would be unable to opt-out of the Kindle Fire HD's integrated lockscreen ads, Amazon has reversed its decision. Confirmed in a statement issued to The Verge, users will now have the ability to disable "Special Offers" by paying a $15 fee. In an effort to keep retail costs [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="Gallery Photo: Amazon&#039;s 7-inch Kindle Fire HD hands-on pictures" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14050656/kindle-fire-hd-7-inch-hands-XSC_2015-rm-verge-1020.1419973566.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Gallery Photo: Amazon's 7-inch Kindle Fire HD hands-on pictures	</figcaption>
</figure>
<p>Just a day after confirming that consumers <a href="http://www.theverge.com/2012/9/7/3301108/amazon-reportedly-confirms-no-kindle-fire-ad-opt-out">would be unable to opt-out</a> of the <a class="sbn-auto-link" href="http://www.theverge.com/products/kindle-fire/2506">Kindle Fire</a> HD's <a href="http://www.theverge.com/2012/9/6/3298418/new-kindle-fire-hd-special-offers">integrated lockscreen ads</a>, <a class="sbn-auto-link" href="http://www.theverge.com/products/brands/amazon/7">Amazon</a> has reversed its decision. Confirmed in a statement issued to The Verge, users will now have the ability to disable "Special Offers" by paying a $15 fee. In an effort to keep retail costs down, Amazon has implemented advertising space into the software of each model in its Kindle range. According to the statement, Amazon believes few users will opt to pay the extra fee, but that they should be allowed to have the option. In any case, those concerned about the potentially intrusive ads can rest easy.</p>
<p><a href="https://www.theverge.com/2012/9/8/3304185/amazon-fire-hd-ads-opt-out">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Adi Robertson</name>
			</author>
			
			<title type="html"><![CDATA[Amazon confirms there&#8217;s no way to opt out of Kindle Fire ads]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/7/3301108/amazon-reportedly-confirms-no-kindle-fire-ad-opt-out" />
			<id>https://www.theverge.com/2012/9/7/3301108/amazon-reportedly-confirms-no-kindle-fire-ad-opt-out</id>
			<updated>2012-09-07T15:51:02-04:00</updated>
			<published>2012-09-07T15:51:02-04:00</published>
			<category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Since Amazon announced its new line of Kindle Fire tablets, there's been confusion over whether the company would allow users to avoid seeing "Special Offer" promotions on their lock screens. According to CNET, an Amazon spokesperson has now confirmed that there is no system for disabling ads on new models of the Kindle Fire. That [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="Gallery Photo: Amazon&#039;s 7-inch Kindle Fire HD hands-on pictures" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14049756/kindle-fire-hd-7-inch-hands-XSC_2007-rm-verge-1020.1419973514.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Gallery Photo: Amazon's 7-inch Kindle Fire HD hands-on pictures	</figcaption>
</figure>
<p>Since Amazon announced its new line of Kindle Fire tablets, there's been confusion over whether the company would allow users to <a href="http://www.theverge.com/2012/9/6/3298418/new-kindle-fire-hd-special-offers">avoid seeing "Special Offer" promotions</a> on their lock screens. <a href="http://reviews.cnet.com/8301-3126_7-57508526/amazon-confirms-all-new-kindle-fires-stuck-with-ads/?part=rss&amp;subj=news&amp;tag=title">According to <em>CNET</em></a>, an Amazon spokesperson has now confirmed that there is no system for disabling ads on new models of the Kindle Fire. That means that unlike the cheaper Kindle e-reader, users can't spend more up front for an ad-free version or pay to disable the ads after purchase. The statement also refutes a <a href="http://www.engadget.com/2012/09/07/amazon-confirms-yes-you-can-opt-out-of-ads-on-new-kindle-fire/">previous <em>Engadget </em>report</a>, including an email apparently from Amazon's support team saying that users would be given options for "unsubscribing" …</p>
<p><a href="https://www.theverge.com/2012/9/7/3301108/amazon-reportedly-confirms-no-kindle-fire-ad-opt-out">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nathan Ingraham</name>
			</author>
			
			<title type="html"><![CDATA[Amazon&#8217;s Kindle Fire HD has Bing set as default search engine]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/7/3301112/kindle-fire-hd-search-engine-microsoft-bing" />
			<id>https://www.theverge.com/2012/9/7/3301112/kindle-fire-hd-search-engine-microsoft-bing</id>
			<updated>2012-09-07T15:27:06-04:00</updated>
			<published>2012-09-07T15:27:06-04:00</published>
			<category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Microsoft" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Amazon's new Kindle Fire HD comes with a pretty massive software update - and one of the new features that Ubergizmo noticed in its hands-on is that Microsoft Bing is set as the default search engine in the Fire HD's Silk browser. This comes despite the fact that Google's Android 4.0 software provides the underpinnings [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="Kindle Fire HD 8.9-inch" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14049757/DSC_8504-hero.1419973514.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Kindle Fire HD 8.9-inch	</figcaption>
</figure>
<p>Amazon's new Kindle Fire HD comes with a <a href="http://www.theverge.com/2012/9/6/3298213/amazon-freetime-x-ray-kindle-fire-hd/in/3061995">pretty massive software update</a> - and one of the new features that <a href="http://www.ubergizmo.com/2012/09/kindle-fire-hd-hands-on/"><em>Ubergizmo</em> noticed</a> in its hands-on is that Microsoft Bing is set as the default search engine in the Fire HD's Silk browser. This comes despite the fact that Google's Android 4.0 software provides the underpinnings for the Fire HD, though of course it's heavily skinned.<em> </em>This represents a change from last year, when Google served as the default search engine. Unfortunately, it's not clear yet if you can switch the default search engine, but as nearly every other browser in the world contains that option, we'd expect it'll be present on th …</p>
<p><a href="https://www.theverge.com/2012/9/7/3301112/kindle-fire-hd-search-engine-microsoft-bing">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jeff Blagdon</name>
			</author>
			
			<title type="html"><![CDATA[Silk browser on Kindle Fire HD adds faster page loads, Trending Now list]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/7/3300891/amazon-silk-browser-update-kindle-fire-hd" />
			<id>https://www.theverge.com/2012/9/7/3300891/amazon-silk-browser-update-kindle-fire-hd</id>
			<updated>2012-09-07T14:55:03-04:00</updated>
			<published>2012-09-07T14:55:03-04:00</published>
			<category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Amid all the excitement about its new Kindle Fire HD devices yesterday, one thing Amazon failed to mention is the new version of its Silk browser installed on the tablets. There are a number of meaningful improvements in the update, like better support for HTML5 web standards and an improved UI, but the biggest difference [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="amazon silk trending stock 1020" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14049688/trending__1_of_1_.1419973510.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	amazon silk trending stock 1020	</figcaption>
</figure>
<p>Amid all the excitement about its new <a href="http://www.theverge.com/2012/9/6/3296477/amazon-kindle-fire-HD">Kindle Fire</a> <a href="http://www.theverge.com/2012/9/6/3298062/amazon-kindle-fire-hd-7-inch-pricing-availability">HD devices</a> yesterday, one thing Amazon failed to mention is the new version of <a href="http://www.theverge.com/2011/9/29/2457979/amazon-introduces-silk-a-cloud-based-browser">its Silk browser</a> installed on the tablets. There are a number of meaningful improvements in the update, like better support for HTML5 web standards and an improved UI, but the biggest difference is speed - "at least a 30 percent reduction in page load latency," according to the company.</p>
<p>Silk is a so-called "split" browser, using Amazon's servers to compress and simplify websites before they're served to the user. While it speeds up the browsing experience, it also means Amazon can see anonymized data about the pag …</p>
<p><a href="https://www.theverge.com/2012/9/7/3300891/amazon-silk-browser-update-kindle-fire-hd">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Dante D&#039;Orazio</name>
			</author>
			
			<title type="html"><![CDATA[Even without audiobooks, the Kindle Paperwhite can still beat the competition]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/7/3300673/amazon-kindle-paperwhite-comparison-no-audiobooks" />
			<id>https://www.theverge.com/2012/9/7/3300673/amazon-kindle-paperwhite-comparison-no-audiobooks</id>
			<updated>2012-09-07T14:30:10-04:00</updated>
			<published>2012-09-07T14:30:10-04:00</published>
			<category scheme="https://www.theverge.com" term="Report" />
							<summary type="html"><![CDATA[Hidden by all of the improvements that Jeff Bezos extolled on stage yesterday about the new Kindle Paperwhite, Amazon has silently taken some features to the chopping block. The Kindle Paperwhite replaces the Kindle Touch before it, but it has lost the 3.5mm headphone jack and speakers of its predecessor. Clearly, without that hardware, the [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="via cdn2.sbnation.com" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14049615/DSC_8456-hero_gallery_post.1419973506.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	via cdn2.sbnation.com	</figcaption>
</figure>
<p>Hidden by all of the improvements that <a href="http://www.theverge.com/2012/9/6/3298533/amazon-kindle-event-september-6th-video-watch">Jeff Bezos extolled on stage yesterday</a> about <a href="http://www.theverge.com/2012/9/6/3296627/amazon-new-kindle-paperwhite-announcement/in/3061995">the new Kindle Paperwhite</a>, Amazon has silently taken some features to the chopping block. The <a href="http://www.theverge.com/products/kindle-paperwhite/6090" class="sbn-auto-link">Kindle Paperwhite</a> replaces the <a href="http://www.theverge.com/products/kindle-touch/2508" class="sbn-auto-link">Kindle Touch</a> before it, but it has lost the 3.5mm headphone jack and speakers of its predecessor. Clearly, without that hardware, the new Kindle e-reader is devoid of audio features - Amazon's once-highlighted "Read to Me" text-to-speech feature is gone, as is access to Audible's massive collection of audiobooks and the sometimes-useful MP3 playback option on the old Kindle. The Kindle Paperwhite solely consumes text, and its 2GB of onbo …</p>
<p><a href="https://www.theverge.com/2012/9/7/3300673/amazon-kindle-paperwhite-comparison-no-audiobooks">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Tim Carmody</name>
			</author>
			
			<title type="html"><![CDATA[Amazon to Apple: the game starts now]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/7/3298382/amazon-kindle-fire-hd-apple-ipad-tablet-strategy" />
			<id>https://www.theverge.com/2012/9/7/3298382/amazon-kindle-fire-hd-apple-ipad-tablet-strategy</id>
			<updated>2012-09-07T13:20:21-04:00</updated>
			<published>2012-09-07T13:20:21-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Features" /><category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[The key moment in Jeff Bezos's keynote announcing Amazon's new Paperwhite Kindle and Kindle Fire models came before he introduced any of the new hardware. "People don't want gadgets any more," Bezos declared, explaining why the Kindle Fire had succeeded where other gadgety Android tablets had failed. "They want services that improve over time. They [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="Amazon competition" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14048805/amazon-event-2012-_1570.1419973461.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Amazon competition	</figcaption>
</figure>
<p>The key moment in <a href="http://live.theverge.com/amazon-kindle-fire-paperwhite-reader-event-live/">Jeff Bezos's keynote</a> announcing <a href="http://www.theverge.com/2012/9/6/3297954/amazon-kindle-event-2012">Amazon's new Paperwhite Kindle and Kindle Fire</a> models came before he introduced any of the new hardware. "People don't want gadgets any more," Bezos declared, explaining why the Kindle Fire had succeeded where other gadgety Android tablets had failed. "They want services that improve over time. They want services that improve every day, every week, and every month." This statement of purpose signals a new phase in Amazon's evolution as a company, and its singular, emerging take on the developing consumer marketplace, and how it's positioning itself towards its broad field of competitors.</p>
<p><!-- extended entry --></p><p><q class="right">Bezo …</q></p>
<p><a href="https://www.theverge.com/2012/9/7/3298382/amazon-kindle-fire-hd-apple-ipad-tablet-strategy">Read the full story at The Verge.</a></p>
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			<entry>
			
			<author>
				<name>Kimber Streams</name>
			</author>
			
			<title type="html"><![CDATA[Watch this: video of Amazon&#8217;s September 6th Kindle event]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/6/3298533/amazon-kindle-event-september-6th-video-watch" />
			<id>https://www.theverge.com/2012/9/6/3298533/amazon-kindle-event-september-6th-video-watch</id>
			<updated>2012-09-06T20:18:15-04:00</updated>
			<published>2012-09-06T20:18:15-04:00</published>
			<category scheme="https://www.theverge.com" term="TL;DR" /><category scheme="https://www.theverge.com" term="Watch This" />
							<summary type="html"><![CDATA[At the Kindle event in Los Angeles today, Amazon unveiled a lineup of new e-readers and tablets, including the Kindle Paperwhite, the Kindle Fire HD, and more. In case you missed the price drop for the original Kindle, a refresh of the Kindle Fire's OS, the debut of Whispersync, watch the entire presentation in the [&#8230;]]]></summary>
			
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<img alt="" data-caption="Amazon Press Event" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14048861/amazon-event-2012-_1140.1419973464.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Amazon Press Event	</figcaption>
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<p>At the Kindle event in Los Angeles today, Amazon <a href="http://www.theverge.com/2012/9/6/3297954/amazon-kindle-event-2012">unveiled a lineup of new e-readers and tablets</a>, including the <a href="http://www.theverge.com/2012/9/6/3296627/amazon-new-kindle-paperwhite-announcement/in/3061995">Kindle Paperwhite</a>, the <a href="http://www.theverge.com/2012/9/6/3296477/amazon-kindle-fire-HD/in/3061995">Kindle Fire HD</a>, and more. In case you missed the <a href="http://www.theverge.com/2012/9/6/3298072/amazon-69-kindle-update-announcement/in/3061995">price drop for the original Kindle</a>, a refresh of the <a href="http://www.theverge.com/2012/9/6/3298213/amazon-freetime-x-ray-kindle-fire-hd/in/3061995">Kindle Fire's OS</a>, the <a href="http://www.theverge.com/2012/9/6/3298182/amazon-whispersync-voice-kindle-fire-audiobooks/in/3061995">debut of Whispersync</a>, watch the entire presentation in the video below.</p>
<p><!-- extended entry --></p><p><iframe frameborder="0" src="http://www.youtube.com/embed/VYi1jZXz9Kg" height="315" width="560"></iframe></p>
<p><a href="https://www.theverge.com/2012/9/6/3298533/amazon-kindle-event-september-6th-video-watch">Read the full story at The Verge.</a></p>
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