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	<title type="text">Photokina: all the news from the world&#8217;s biggest imaging show &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2012-09-27T15:29:41+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/17/3345678/photokina-2012" />
	<id>https://www.theverge.com/rss/stream/3109719</id>
	<link rel="self" type="application/atom+xml" href="https://www.theverge.com/rss/stream/3109719" />

	<icon>https://platform.theverge.com/wp-content/uploads/sites/2/2025/01/verge-rss-large_80b47e.png?w=150&amp;h=150&amp;crop=1</icon>
		<entry>
			
			<author>
				<name>Sam Byford</name>
			</author>
			
			<title type="html"><![CDATA[How mirrorless camera upstarts are beating the giants at their own game]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/27/3314548/mirrorless-cameras-nikon-sony-canon-olympus-photokina" />
			<id>https://www.theverge.com/2012/9/27/3314548/mirrorless-cameras-nikon-sony-canon-olympus-photokina</id>
			<updated>2012-09-27T11:29:41-04:00</updated>
			<published>2012-09-27T11:29:41-04:00</published>
			<category scheme="https://www.theverge.com" term="Cameras" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Mirrorless cameras are a great solution to the biggest problem facing the camera industry - with smartphones obviating the need for dedicated compact cameras, the promise of a huge leap in image quality without the bulk of a DSLR is a compelling one. The numbers back it up, too, with research firm IDC reporting rapid [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="sony nex-7 stock" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14052785/DSC00540.1419973682.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	sony nex-7 stock	</figcaption>
</figure>
<p>Mirrorless cameras are a great solution to the biggest problem facing the camera industry - with smartphones obviating the need for dedicated compact cameras, the promise of a huge leap in image quality without the bulk of a DSLR is a compelling one. The numbers back it up, too, with research firm IDC reporting rapid growth for the category; in Japan mirrorless cameras make up around half of all interchangeable-lens camera sales, an undoubtedly worrying figure for traditional DSLR leaders Canon and Nikon. However, the camera makers themselves have often seemed unwilling participants in the revolution, hamstrung by history and an inability to …</p>
<p><a href="https://www.theverge.com/2012/9/27/3314548/mirrorless-cameras-nikon-sony-canon-olympus-photokina">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>David Pierce</name>
			</author>
			
			<title type="html"><![CDATA[Full-frame goes mainstream: your next camera&#8217;s must-have feature]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/26/3382122/full-frame-cameras-mainstream-photokina" />
			<id>https://www.theverge.com/2012/9/26/3382122/full-frame-cameras-mainstream-photokina</id>
			<updated>2012-09-26T10:00:13-04:00</updated>
			<published>2012-09-26T10:00:13-04:00</published>
			<category scheme="https://www.theverge.com" term="Cameras" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Much has been made of the death of the point-and-shoot camera, obviated by the ubiquity and improving imaging power of the smartphone. At Photokina 2012, there was evidence of that everywhere: only a few entry-level cameras were even announced, and all were afterthoughts displayed off in a remote corner of the companies' giant booths. Some [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="Leica full-frame" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14065415/Xv09-18_08-37-5020_gallery_post.1419974330.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Leica full-frame	</figcaption>
</figure>
<p>Much has been made of the death of the point-and-shoot camera, obviated by the ubiquity and improving imaging power of the smartphone. At Photokina 2012, there was evidence of that everywhere: only a few entry-level cameras were even announced, and all were afterthoughts displayed off in a remote corner of the companies' giant booths. Some of them <a href="http://www.theverge.com/2012/9/20/3353686/connected-cameras-at-photokina-2012/in/3109719">even ran Android</a>, if the inspiration wasn't already clear enough.</p>
<p>But the rise of the cameraphone has impacted more than just cheap cameras. It's forced manufacturers to make the case for every product it makes, to convince consumers why it's so much better than a smartphone that it's worth your m …</p>
<p><a href="https://www.theverge.com/2012/9/26/3382122/full-frame-cameras-mainstream-photokina">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Vlad Savov</name>
			</author>
			
			<title type="html"><![CDATA[Android, apps, and Wi-Fi: why your next phone may be a camera]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/20/3353686/connected-cameras-at-photokina-2012" />
			<id>https://www.theverge.com/2012/9/20/3353686/connected-cameras-at-photokina-2012</id>
			<updated>2012-09-20T11:00:13-04:00</updated>
			<published>2012-09-20T11:00:13-04:00</published>
			<category scheme="https://www.theverge.com" term="Cameras" /><category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Verge Video" />
							<summary type="html"><![CDATA[Stick with a "tried and trusted" strategy long enough and you're guaranteed to see it fail. In the world of consumer electronics, even brief periods of stagnation can be lethal to a company's wellbeing - just witness the demise of Sony's TV leadership or Nokia's rapid decline from mobile leader to current also-ran. It's probably [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="phone camera" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14060079/phone-camera-report.1419974073.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	phone camera	</figcaption>
</figure>
<p>Stick with a "tried and trusted" strategy long enough and you're guaranteed to see it fail. In the world of consumer electronics, even brief periods of stagnation can be lethal to a company's wellbeing - just witness the <a href="http://www.theverge.com/2012/8/2/3214620/sony-q1-2012-results-loss">demise of Sony's TV leadership</a> or Nokia's <a href="http://www.theverge.com/2012/6/14/3084560/nokia-operational-changes-job-cuts-senior-leadership">rapid decline</a> from mobile leader to current also-ran.</p>
<p>It's probably not a coincidence that Samsung was the company to <a href="http://www.theverge.com/2012/7/27/3193018/samsung-apple-smartphone-marketshare-idc-q2-2012">supplant</a> both those former greats. The Korean giant, unhindered by any traditions or commitments of its own, has been able to enter these industries with an odd sort of <em>late mover</em> advantage. Learning from the mistakes of those who came before it, Samsung has invested …</p>
<p><a href="https://www.theverge.com/2012/9/20/3353686/connected-cameras-at-photokina-2012">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Vlad Savov</name>
			</author>
			
			<title type="html"><![CDATA[Leica M: hands-on photos, video and preview of the $7,000 rangefinder]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/18/3351126/leica-m-photos-video-preview" />
			<id>https://www.theverge.com/2012/9/18/3351126/leica-m-photos-video-preview</id>
			<updated>2012-09-18T05:41:37-04:00</updated>
			<published>2012-09-18T05:41:37-04:00</published>
			<category scheme="https://www.theverge.com" term="Cameras" /><category scheme="https://www.theverge.com" term="Hands-on" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Verge Video" />
							<summary type="html"><![CDATA[Like fellow luxury brand Porsche, Leica keeps the design of its products almost painfully uniform across generations. The all-new Leica M, successor to the M9, maintains that tradition faithfully, sticking to a bulky brass and magnesium construction that's as heavy as it is reassuring in the hand. The few external changes you might notice are [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="Gallery Photo:" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/12798949/Xv09-18_08-35-0120.1419974045.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Gallery Photo:	</figcaption>
</figure>
<p>Like fellow luxury brand Porsche, Leica keeps the design of its products almost painfully uniform across generations. The <a href="http://www.theverge.com/2012/9/17/3348218/leica-m-full-frame-rangefinder">all-new Leica M</a>, successor to the M9, maintains that tradition faithfully, sticking to a bulky brass and magnesium construction that's as heavy as it is reassuring in the hand. The few external changes you might notice are an enlarged 3-inch 920k-dot LCD on the back, an anonymous button on the front to let you activate Live View Peaking, and a dedicated movie-recording button. Yes, this Leica rangefinder has a Live View mode and 1080p video recording!</p>
<p>Unlike its ascetically restrained external tweaks, Leica has really ov …</p>
<p><a href="https://www.theverge.com/2012/9/18/3351126/leica-m-photos-video-preview">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>David Pierce</name>
			</author>
			
			<title type="html"><![CDATA[Testing Nikon&#8217;s first Android camera, the Coolpix S800c]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/18/3346812/nikon-coolpix-s800c-hands-on-android-camera" />
			<id>https://www.theverge.com/2012/9/18/3346812/nikon-coolpix-s800c-hands-on-android-camera</id>
			<updated>2012-09-18T05:06:41-04:00</updated>
			<published>2012-09-18T05:06:41-04:00</published>
			<category scheme="https://www.theverge.com" term="Cameras" /><category scheme="https://www.theverge.com" term="Hands-on" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Two companies lead the Android camera charge, and at Photokina in Germany both are going way out of their way to talk about it. Samsung held a press conference nominally to announce two lenses, but mostly to talk about the new Galaxy Camera; Nikon's event introduced no new products but spent a long time telling [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="Nikon Coolpix S800c" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/12798931/DSC_9073-hero.1419974000.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Nikon Coolpix S800c	</figcaption>
</figure>
<p>Two companies lead the Android camera charge, and at Photokina in Germany both are going way out of their way to talk about it. Samsung held a press conference nominally to announce two lenses, but mostly to talk about <a href="http://www.theverge.com/2012/8/29/3276302/samsung-galaxy-camera-announcement">the new Galaxy Camera</a>; Nikon's event introduced no new products but spent a long time telling us about <a href="http://www.theverge.com/2012/8/22/3259346/Nikon-coolpix-s800c-price-availability">the Coolpix S800c</a>, and why Android is the future for digital cameras.</p>
<p>The S800c piqued our interest perhaps even more than the Galaxy Camera, because it's a much bigger departure for Nikon. Samsung already makes plenty of Android devices, so slapping a big lens on a 4.8-inch Galaxy Player doesn't seem like much of a stretch. …</p>
<p><a href="https://www.theverge.com/2012/9/18/3346812/nikon-coolpix-s800c-hands-on-android-camera">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Sam Byford</name>
			</author>
			
			<title type="html"><![CDATA[Leica shows off Paul Smith-designed X2 limited to 1,500 units]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/17/3350356/leica-paul-smith-x2-limited-edition" />
			<id>https://www.theverge.com/2012/9/17/3350356/leica-paul-smith-x2-limited-edition</id>
			<updated>2012-09-17T23:01:39-04:00</updated>
			<published>2012-09-17T23:01:39-04:00</published>
			<category scheme="https://www.theverge.com" term="Cameras" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[It wouldn't be a day of Leica announcements without an extravagant special edition, and the legendary German camera maker hasn't disappointed. Following the introduction of the new M and M-E, Leica has also unveiled a Paul Smith-designed edition of the X2 premium compact. The fashion designer has decked out the X2 in orange, yellow, and [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="leica paul smith x2" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14059378/img25087.1419974035.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	leica paul smith x2	</figcaption>
</figure>
<p>It wouldn't be a day of Leica announcements without an <a href="http://www.theverge.com/2012/5/12/3016393/watch-this-making-of-leica-m9-p">extravagant special edition</a>, and the legendary German camera maker hasn't disappointed. Following the introduction of the new <a href="http://www.theverge.com/2012/9/17/3348218/leica-m-full-frame-rangefinder">M</a> and <a href="http://www.theverge.com/2012/9/17/3348466/leica-m-e-rangefinder-price">M-E</a>, Leica has also unveiled a <a href="http://us.leica-camera.com/photography/compact_cameras/x2-edition_paul_smith/">Paul Smith-designed edition</a> of the <a href="http://www.theverge.com/2012/5/10/3012803/leica-m-monochrom-x2-vlux40-annoucement">X2</a> premium compact. The fashion designer has decked out the X2 in orange, yellow, and British racing green stripes with a lightbulb engraving on the flash cover, as well as creating a taupe calfskin case and strap for the camera.</p>
<p>We're unconvinced that the gaudy design is altogether appropriate for discreet street photography, but the Leica collectors among us are unlikely to care too much. T …</p>
<p><a href="https://www.theverge.com/2012/9/17/3350356/leica-paul-smith-x2-limited-edition">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Dan Seifert</name>
			</author>
			
			<title type="html"><![CDATA[Leica M-E rangefinder is a refreshed M9 with a bare-bones feature set]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/17/3348466/leica-m-e-rangefinder-price" />
			<id>https://www.theverge.com/2012/9/17/3348466/leica-m-e-rangefinder-price</id>
			<updated>2012-09-17T16:06:53-04:00</updated>
			<published>2012-09-17T16:06:53-04:00</published>
			<category scheme="https://www.theverge.com" term="Cameras" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Along with the brand-new Leica M, Leica has also announced the M-E, a stripped down rangefinder with familiar parts. Essentially a refresh of the M9, the M-E has the same 18-megapixel full-frame CCD sensor and minimalist design as the older rangefinder. Unlike the new M, the M-E doesn't record video, doesn't offer Live View, and [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="Leica M-E" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/12798941/ME-1.1419974016.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Leica M-E	</figcaption>
</figure>
<p>Along with the brand-new <a href="http://www.theverge.com/2012/9/17/3348218/leica-m-full-frame-rangefinder">Leica M</a>, Leica has also announced the M-E, a stripped down rangefinder with familiar parts. Essentially a refresh of the M9, the M-E has the same 18-megapixel full-frame CCD sensor and minimalist design as the older rangefinder. Unlike the new M, the M-E doesn't record video, doesn't offer Live View, and doesn't have a large 3-inch LCD.</p>
<p>Traditional rangefinder shooters will feel right at home with the M-E, though, as it offers familiar manual focusing and exposure features and Leica's signature solid build quality. Leica has added leather trim and improved the camera's grip for better handling, but at its core, the  …</p>
<p><a href="https://www.theverge.com/2012/9/17/3348466/leica-m-e-rangefinder-price">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Dan Seifert</name>
			</author>
			
			<title type="html"><![CDATA[Leica&#8217;s new M rangefinder features a 24-megapixel, full frame sensor, HD video recording]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/17/3348218/leica-m-full-frame-rangefinder" />
			<id>https://www.theverge.com/2012/9/17/3348218/leica-m-full-frame-rangefinder</id>
			<updated>2012-09-17T15:35:34-04:00</updated>
			<published>2012-09-17T15:35:34-04:00</published>
			<category scheme="https://www.theverge.com" term="Cameras" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Leica has just unveiled its new flagship digital rangefinder, the Leica M. The M is the latest version of Leica's venerable rangefinder series, and features an all-new 24-megapixel full-frame CMOS sensor, enhanced focusing features, and the ability to record 1080p HD video. Despite the modern improvements, the M still carries the traditional Leica look and [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="Leica M" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/12798939/M-2.1419974014.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Leica M	</figcaption>
</figure>
<p>Leica has just unveiled its new flagship digital rangefinder, the Leica M. The M is the latest version of Leica's venerable rangefinder series, and features an all-new 24-megapixel full-frame CMOS sensor, enhanced focusing features, and the ability to record 1080p HD video. Despite the modern improvements, the M still carries the traditional Leica look and feel, and wouldn't look out of place on the shelf of a 1950s camera store.</p>
<p>Leica says that the new sensor was designed from the ground-up for the M and its M- and R-series lenses. Replacing the CCD sensor that was used in the M9, the new Leica Max CMOS chip is said to have the same color  …</p>
<p><a href="https://www.theverge.com/2012/9/17/3348218/leica-m-full-frame-rangefinder">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Vlad Savov</name>
			</author>
			
			<title type="html"><![CDATA[Canon&#8217;s schizophrenic 6D can&#8217;t decide whether it&#8217;s for amateurs or pros]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/17/3346366/canon-6d-video-pictures-preview" />
			<id>https://www.theverge.com/2012/9/17/3346366/canon-6d-video-pictures-preview</id>
			<updated>2012-09-17T11:22:45-04:00</updated>
			<published>2012-09-17T11:22:45-04:00</published>
			<category scheme="https://www.theverge.com" term="Cameras" /><category scheme="https://www.theverge.com" term="Hands-on" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Verge Video" />
							<summary type="html"><![CDATA[Just what does the Canon EOS 6D want to be? Reading the company's press release would suggest the answer's obvious - it's Canon's lightest, smallest and cheapest full-frame DSLR yet, squaring up against the similarly lauded D600 from Nikon - but viewed in the cold light of day, this camera just doesn't seem to add [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="Gallery Photo: Canon EOS 6D hands-on pictures" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/12798929/DSC_8965-hero.1419973995.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Gallery Photo: Canon EOS 6D hands-on pictures	</figcaption>
</figure>
<p>Just what does the Canon <a href="http://www.theverge.com/products/eos-6d/6129" class="sbn-auto-link">EOS 6D</a> want to be? Reading the company's press release would suggest the answer's obvious - it's Canon's <a href="http://www.theverge.com/2012/9/17/3337640/canon-eos-6d-full-frame-dslr-wi-fi-release-date-price-specs">lightest, smallest and cheapest</a> full-frame DSLR yet, squaring up against the similarly lauded <a href="http://www.theverge.com/products/d600/6126" class="sbn-auto-link">D600</a> from Nikon - but viewed in the cold light of day, this camera just doesn't seem to add up. Yes, it matches the D600's <a href="http://www.theverge.com/2012/9/13/3319830/nikon-d600-full-frame-dslr-release-date-price-specs">$2,100 price point</a>, but it falls behind almost immediately with a limited 11-point autofocus system, slower burst mode, lack of headphone jack or integrated flash, and a single (rather than double) SD card slot. More importantly, the 6D doesn't appear to be a clear-cut upgrade over Canon's venerable 5D …</p>
<p><a href="https://www.theverge.com/2012/9/17/3346366/canon-6d-video-pictures-preview">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Dan Seifert</name>
			</author>
			
			<title type="html"><![CDATA[Panasonic targets the pros with new Lumix GH3 Micro Four Thirds camera]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/9/17/3342572/panasonic-lumix-dmc-gh3-micro-four-thirds-launch" />
			<id>https://www.theverge.com/2012/9/17/3342572/panasonic-lumix-dmc-gh3-micro-four-thirds-launch</id>
			<updated>2012-09-17T07:00:21-04:00</updated>
			<published>2012-09-17T07:00:21-04:00</published>
			<category scheme="https://www.theverge.com" term="Cameras" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[The Panasonic Lumix DMC-GH2 of 2010 was never marketed or intended to be a camera for professional users, but its solid video quality and compact design made it a favorite of many pro videographers (including the video team here at The Verge). Two years later, the Japanese camera company is hoping to capitalize on that [&#8230;]]]></summary>
			
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<img alt="" data-caption="panasonic gh3_stock" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/12798915/Xv09-17_13-31-0620.1419973956.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	panasonic gh3_stock	</figcaption>
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<p>The Panasonic Lumix DMC-GH2 of 2010 was never marketed or intended to be a camera for professional users, but its solid video quality and compact design made it a favorite of many pro videographers (including the video team here at <em>The Verge</em>). Two years later, the Japanese camera company is hoping to capitalize on that interest with the new Lumix DMC-GH3, a bigger, badder version of the GH2 with a host of pro-friendly features. A member of Panasonic's Micro Four Thirds family, the GH3 is the highest-end mirrorless camera the company has ever produced, and is loaded with top-level features.</p>
<div class="video-wrap"><div class="ooyala-video vox-video vox-video-embed" id="vox-video-"></div></div><div id="ooyalaplayer"></div><!-- CHORUS_VIDEO_EMBED ChorusVideo:4497 --> &amp;lt;div&amp;gt;Please enable Javascript to watch this v …
<p><a href="https://www.theverge.com/2012/9/17/3342572/panasonic-lumix-dmc-gh3-micro-four-thirds-launch">Read the full story at The Verge.</a></p>
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