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	<title type="text">War for TV: inside the fight for the living room &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2013-03-25T16:37:02+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/11/13/3640178/war-for-tv-inside-the-fight-for-the-living-room" />
	<id>https://www.theverge.com/rss/stream/3404219</id>
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		<entry>
			
			<author>
				<name>Carl Franzen</name>
			</author>
			
			<title type="html"><![CDATA[As broadcast TV ratings fall, advertisers eye cable and web video]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/3/25/4145030/broadcast-tv-ratings-down-advertisers-shift-to-cable-web-video" />
			<id>https://www.theverge.com/2013/3/25/4145030/broadcast-tv-ratings-down-advertisers-shift-to-cable-web-video</id>
			<updated>2013-03-25T12:37:02-04:00</updated>
			<published>2013-03-25T12:37:02-04:00</published>
			<category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[The broadcast TV business has had a rough run this season and next season isn't looking much better. Starting from last fall when their new shows debuted, all four major US networks saw a drop in viewers in the age 18-to-49 demographic, the group most prized by advertisers, The Wall Street Journal reports today. Fox [&#8230;]]]></summary>
			
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<img alt="" data-caption="TV (STOCK)" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14281823/DSC_4946.1419979408.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	TV (STOCK)	</figcaption>
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<p>The broadcast TV business has had a rough run this season and next season isn't looking much better. Starting from last fall when their new shows debuted, all four major US networks saw a drop in viewers in the age 18-to-49 demographic, the group most prized by advertisers, <a href="http://online.wsj.com/article_email/SB10001424127887324373204578377032005060920-lMyQjAxMTAzMDIwNTEyNDUyWj.html#project%3DUPFRONT0325%26articleTabs%3Dinteractive"><em>The Wall Street Journal</em></a> reports today. Fox saw ratings for this group decline 23 percent through March, ABC's ratings declined eight percent, NBC's by seven percent, and CBS's by three percent. As audiences tune out of broadcast, analysts fully expect that advertisers will follow them.</p>
<p><!-- extended entry --></p><hr class="widget_boundry_marker hidden page_break"><p><q class="right">Ad sales for cable TV eclipsed broadcast in 2011 and the gap has only widened since the …</q></p>
<p><a href="https://www.theverge.com/2013/3/25/4145030/broadcast-tv-ratings-down-advertisers-shift-to-cable-web-video">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nilay Patel</name>
			</author>
			
			<title type="html"><![CDATA[How Apple can build the next-generation TV]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/11/29/3704270/how-apple-can-build-next-generation-tv" />
			<id>https://www.theverge.com/2012/11/29/3704270/how-apple-can-build-next-generation-tv</id>
			<updated>2012-11-29T12:12:05-05:00</updated>
			<published>2012-11-29T12:12:05-05:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Features" /><category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[In 2010 Steve Jobs sat on stage at the D: All Things Digital Conference and took a question from an audience member. "Do you think it's time to throw out the interface for television?" Steve replied instantly with a confident, multipart answer. "The problem with innovation in the television industry is the go-to-market strategy," he [&#8230;]]]></summary>
			
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<img alt="" data-caption="apple tv lead" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13066629/appletv_lead.1419979038.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	apple tv lead	</figcaption>
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<p>In 2010 Steve Jobs sat on stage at the D: All Things Digital Conference and took a question from an audience member. "Do you think it's time to throw out the interface for television?"</p>
<p>Steve replied instantly with a confident, multipart answer. "The problem with innovation in the television industry is the go-to-market strategy," he said. "The television industry fundamentally has a subsidized business that gives everybody a set top box for free or for $10 a month, and that pretty much squashes any opportunity for innovation, because nobody's willing to buy a set-top box." Ask anyone about their success selling set-top boxes, he said. Even  …</p>
<p><a href="https://www.theverge.com/2012/11/29/3704270/how-apple-can-build-next-generation-tv">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Verge Staff</name>
			</author>
			
			<title type="html"><![CDATA[A week on the front lines: inside the battle for TV, the living room, and your attention]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/11/21/3673184/war-for-tv-week-front-lines-tv-living-room" />
			<id>https://www.theverge.com/2012/11/21/3673184/war-for-tv-week-front-lines-tv-living-room</id>
			<updated>2012-11-21T22:07:47-05:00</updated>
			<published>2012-11-21T22:07:47-05:00</published>
			<category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[We've spent the last week and a half digging into the players, companies, and history of the ongoing battle for the living room. To see where television could go next - and why it's been stuck for so long - we spoke to to everyone from the Boxee CEO Avner Ronan and Vizio CTO Matt [&#8230;]]]></summary>
			
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<img alt="" data-caption="ecosystem lead 1020" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13066579/ecosystems_wrapup_lead.1419979022.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	ecosystem lead 1020	</figcaption>
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<p>We've spent the last week and a half digging into the players, companies, and history of the ongoing <a href="http://www.theverge.com/2012/11/13/3640178/war-for-tv-inside-the-fight-for-the-living-room">battle for the living room</a>. To see where television could go next - and why it's been stuck for so long - we spoke to to everyone from the Boxee CEO Avner Ronan and Vizio CTO Matt McRae to <em>The New Yorker</em>'s TV critic Emily Nussbaum and former FCC Chairman Michael Powell.</p>
<p>Almost every major player in the tech space is competing to disrupt the space, but even the best minds at Apple, Microsoft, Google, Sony, and Amazon haven't been able to figure it out. None have been able to offer the perfect mix of live television, premium shows, and sports  …</p>
<p><a href="https://www.theverge.com/2012/11/21/3673184/war-for-tv-week-front-lines-tv-living-room">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Adi Robertson</name>
			</author>
			
			<title type="html"><![CDATA[Is Netflix’s streaming focus building a house of cards?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/11/21/3676592/netflix-streaming-focus-house-of-cards" />
			<id>https://www.theverge.com/2012/11/21/3676592/netflix-streaming-focus-house-of-cards</id>
			<updated>2012-11-21T15:58:30-05:00</updated>
			<published>2012-11-21T15:58:30-05:00</published>
			<category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[It's easy to take Netflix for granted. These days it seems like every tech and telecom company with a pulse offers you streaming video to rent and buy. Sure, it blew your mind the first time Netflix delivered you a DVD and you could return it WHENEVER, but those little plastic discs are so outdated [&#8230;]]]></summary>
			
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<img alt="" data-caption="ecosystems netflix" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14143194/ecosystems_netflix.1419979025.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	ecosystems netflix	</figcaption>
</figure>
<p>It's easy to take Netflix for granted. These days it seems like every tech and telecom company with a pulse offers you streaming video to rent and buy. Sure, it blew your mind the first time Netflix delivered you a DVD and you could return it WHENEVER, but those little plastic discs are so outdated these days that even Netflix doesn't want to sell them anymore.</p>
<p>But you've got to remember that the company's DVD by mail model was the straw that broke the back of the rental industry dominated by Blockbuster and its ilk, fundamentally changing how people rented movies. Since then Netflix has consistently set the pace for all-you-can-eat video o …</p>
<p><a href="https://www.theverge.com/2012/11/21/3676592/netflix-streaming-focus-house-of-cards">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nilay Patel</name>
			</author>
			
			<title type="html"><![CDATA[Former FCC Chairman Michael Powell: &#8216;Cable companies are at the mercy of content companies&#8217;]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/11/20/3670940/michael-powell-fcc-chariman-cable-companies-mercy-contet" />
			<id>https://www.theverge.com/2012/11/20/3670940/michael-powell-fcc-chariman-cable-companies-mercy-contet</id>
			<updated>2012-11-20T12:01:20-05:00</updated>
			<published>2012-11-20T12:01:20-05:00</published>
			<category scheme="https://www.theverge.com" term="Interview" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Michael Powell - yes, that's Colin Powell's son - has been a driving force for change in the telecom and TV industry for years. After serving as an FCC commissioner under President Clinton, he was appointed Chairman by President Bush in 2001, beginning an active and controversial four-year run. As Chairman, Powell pushed to leave [&#8230;]]]></summary>
			
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<img alt="" data-caption="ecosystems michael powell" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14141329/ecosystems_michaelpowell.1419979021.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	ecosystems michael powell	</figcaption>
</figure>
<p>Michael Powell - yes, that's Colin Powell's son - has been a driving force for change in the telecom and TV industry for years. After serving as an FCC commissioner under President Clinton, he was appointed Chairman by President Bush in 2001, beginning an active and controversial four-year run. As Chairman, Powell pushed to leave the exploding broadband market free of legacy telephone regulations while still maintaining support for net neutrality and fining internet providers for blocking VoIP services. Powell also stood watch over the FCC during 2004's infamous Super Bowl "wardrobe malfunction," which led to a series of enormous fines for b …</p>
<p><a href="https://www.theverge.com/2012/11/20/3670940/michael-powell-fcc-chariman-cable-companies-mercy-contet">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Aaron Souppouris</name>
			</author>
			
			<title type="html"><![CDATA[Cutting the cord UK-style: can the Brits succeed where the US has failed?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/11/16/3652752/uk-state-of-tv-cord-cutting" />
			<id>https://www.theverge.com/2012/11/16/3652752/uk-state-of-tv-cord-cutting</id>
			<updated>2012-11-16T16:52:06-05:00</updated>
			<published>2012-11-16T16:52:06-05:00</published>
			<category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[The idea of cord cutting - replacing your cable or satellite contracts with web services - remains an aspirational goal to many. In the US, thanks to services like Hulu Plus and Netflix, cord-cutting has never been easier, but without a cable subscription you'll be unable to watch many programs on the day of broadcast, [&#8230;]]]></summary>
			
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<img alt="" data-caption="ecosystems uk" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14135542/ecosystems_uk.1419979011.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	ecosystems uk	</figcaption>
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<p>The idea of cord cutting - replacing your cable or satellite contracts with web services - remains an aspirational goal to many. In the US, thanks to services like Hulu Plus and Netflix, cord-cutting has never been easier, but without a cable subscription you'll be unable to watch many programs on the day of broadcast, and accessing premium content from the likes of HBO is impossible. Over in the UK, however, things are starting to look a little brighter. The past five years has seen virtually all of the major players embrace digital content in some way, while American giants like Amazon and Netflix have invested heavily to capture the atten …</p>
<p><a href="https://www.theverge.com/2012/11/16/3652752/uk-state-of-tv-cord-cutting">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>David Pierce</name>
			</author>
			
			<title type="html"><![CDATA[Why TV news matters in the age of information overload]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/11/16/3652794/future-of-tv-news" />
			<id>https://www.theverge.com/2012/11/16/3652794/future-of-tv-news</id>
			<updated>2012-11-16T15:00:29-05:00</updated>
			<published>2012-11-16T15:00:29-05:00</published>
			<category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Report" />
							<summary type="html"><![CDATA["And that's the way it is." For two decades, whenever Walter Cronkite said those words to end his nightly CBS newscast, people believed him. Cronkite was the most trusted man in America, the person we tasked with telling us what was happening and how we should feel about it. In 2012, there is no Walter [&#8230;]]]></summary>
			
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<img alt="" data-caption="ecosystems news" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14135560/ecosystems_news.1419979011.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	ecosystems news	</figcaption>
</figure>
<p>"And that's the way it is."</p>
<p>For two decades, whenever Walter Cronkite said those words to end his nightly CBS newscast, people believed him. Cronkite was the most trusted man in America, the person we tasked with telling us what was happening and how we should feel about it.</p>
<p>In 2012, there is no Walter Cronkite. If you believe <a href="http://www.poynter.org/latest-news/everyday-ethics/191757/shirky-we-are-indeed-less-willing-to-agree-on-what-constitutes-truth/">writers like Clay Shirky</a>, there never will be another Walter Cronkite. When endless information, infinite viewpoints, and myriad options are available, the authoritative voice setting the agenda appears to have no place. That shouldn't just worry proto-Cronkites, either; on its face it seems to spell doom for the TV  …</p>
<p><a href="https://www.theverge.com/2012/11/16/3652794/future-of-tv-news">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Sean Hollister</name>
			</author>
			
			<title type="html"><![CDATA[Connect the dots: Valve’s Big Picture could be a Linux game console]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/11/16/3652756/valve-big-picture-mode-steam-os-linux-game-console" />
			<id>https://www.theverge.com/2012/11/16/3652756/valve-big-picture-mode-steam-os-linux-game-console</id>
			<updated>2012-11-16T12:47:03-05:00</updated>
			<published>2012-11-16T12:47:03-05:00</published>
			<category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Features" /><category scheme="https://www.theverge.com" term="Gaming" /><category scheme="https://www.theverge.com" term="Linux" /><category scheme="https://www.theverge.com" term="Microsoft" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[The Xbox 360, PlayStation 3, and Nintendo Wii are nearing their end. As powerful as they have been in the living room, gamers want more. They want better graphics, new user experiences, and more mobility, as much as those things can be at odds with one another. A new wave of game consoles is rising [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="ecosystems valve" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14135544/ecosystems_valve_lead.1419979011.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	ecosystems valve	</figcaption>
</figure>
<p>The Xbox 360, PlayStation 3, and Nintendo Wii are nearing their end. As powerful as they have been <a href="http://www.theverge.com/2012/11/13/3640178/war-for-tv-inside-the-fight-for-the-living-room">in the living room</a>, gamers want more. They want better graphics, new user experiences, and more mobility, as much as those things can be at odds with one another. A new wave of game consoles is rising to meet some of those challenges, but perhaps not all: the Nintendo Wii U doesn't seem to be that much more powerful than an Xbox 360, and the <a href="http://www.theverge.com/2012/1/25/2731888/next-xbox">next Xbox</a> and <a href="http://www.theverge.com/2012/4/4/2925457/ps4-specs-rumor-amd-a8-3850-cpu-radeon-hd-7670-gpu">PlayStation</a> are rumored to use what amounts to mid-range PC hardware in order to save costs.</p>
<p>Meanwhile, PCs haven't stood still. There's never been a better time <a href="http://www.theverge.com/2011/12/19/2639968/how-to-build-gaming-pc">to build a gaming PC</a>, thanks  …</p>
<p><a href="https://www.theverge.com/2012/11/16/3652756/valve-big-picture-mode-steam-os-linux-game-console">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Bryan Bishop</name>
			</author>
			
			<title type="html"><![CDATA[Living with Roku and the rest: indie streaming boxes offer a lot of choice without many options]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/11/16/3633956/living-with-roku-indie-streaming-boxes" />
			<id>https://www.theverge.com/2012/11/16/3633956/living-with-roku-indie-streaming-boxes</id>
			<updated>2012-11-16T12:00:18-05:00</updated>
			<published>2012-11-16T12:00:18-05:00</published>
			<category scheme="https://www.theverge.com" term="Features" /><category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Titans like Apple, Microsoft, and Google have been grappling for ownership of the living room for years, but no matter how many new hobbies or revamped interfaces roll out, none of the major players have become the de facto standard for home entertainment just yet. As a result, numerous competitors have rushed in with their [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="ecosystems indies deep dive" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14129512/ecosystems_indies_crop.1419978997.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	ecosystems indies deep dive	</figcaption>
</figure>
<p>Titans like Apple, Microsoft, and Google have been grappling for ownership of the living room for years, but no matter how many <a href="http://www.theverge.com/2012/3/14/2870779/apple-tv-review-2012">new hobbies</a> or <a href="http://www.polygon.com/2012/10/16/3509978/new-xbox-live-dashboard-rolls-out-tomorrow">revamped interfaces</a> roll out, none of the major players have become the de facto standard for home entertainment just yet. As a result, numerous competitors have rushed in with their own take on the streaming media box. While companies like Roku and Boxee focus exclusively on entertainment solutions - with varying degrees of success - there are also options by brands you'd never associate with the living room. From Western Digital to Netgear, it seems like anyone that can slap an HDMI port into a plas …</p>
<p><a href="https://www.theverge.com/2012/11/16/3633956/living-with-roku-indie-streaming-boxes">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nilay Patel</name>
			</author>
			
			<title type="html"><![CDATA[New Yorker TV critic Emily Nussbaum: &#8216;Social watching just sounds like wishful thinking&#8217;]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/11/16/3649592/emily-nussbaum-new-yorker-interview-future-of-tv" />
			<id>https://www.theverge.com/2012/11/16/3649592/emily-nussbaum-new-yorker-interview-future-of-tv</id>
			<updated>2012-11-16T09:58:08-05:00</updated>
			<published>2012-11-16T09:58:08-05:00</published>
			<category scheme="https://www.theverge.com" term="Interview" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Somewhere in the past two decades, TV evolved from a wasteland rotting our minds into the premier medium for truly groundbreaking comedy, drama, and storytelling. Series like Buffy the Vampire Slayer, Oz, and The Sopranos showed that TV could stand on its own against the creativity and vision of movies and novels. Now TV's experiencing [&#8230;]]]></summary>
			
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<img alt="" data-caption="ecosystems emily nussbaum" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14134509/ecosystems_emilynussbuam.1419979008.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Somewhere in the past two decades, TV evolved from a wasteland rotting our minds into the premier medium for truly groundbreaking comedy, drama, and storytelling. Series like <em>Buffy the Vampire Slayer</em>, <em>Oz</em>, and <em>The Sopranos</em> showed that TV could stand on its own against the creativity and vision of movies and novels. Now TV's experiencing its own golden age with <em>Louie</em>, <em>30 Rock</em>, <em>Game of Thrones</em>, <em>Breaking Bad</em>, and dozens of other ambitious series competing for our attention. We've come a long way since <em>Seinfeld</em> and <em>ER</em> dominated the airwaves, and <em>The New Yorker</em>'s TV critic <a href="https://twitter.com/emilynussbaum">Emily Nussbaum</a> sat down with us to talk about how Twitter's affecting live  …</p>
<p><a href="https://www.theverge.com/2012/11/16/3649592/emily-nussbaum-new-yorker-interview-future-of-tv">Read the full story at The Verge.</a></p>
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