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	<title type="text">Redbox and Verizon team up to challenge Netflix in the streaming movie market &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2013-03-14T17:00:05+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/hd/2012/12/12/3758234/redbox-instant-verizon-streaming" />
	<id>https://www.theverge.com/rss/stream/3522275</id>
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		<entry>
			
			<author>
				<name>Greg Sandoval</name>
			</author>
			
			<title type="html"><![CDATA[Netflix Chief Product Officer: expect 4K streaming within a year or two]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/3/14/4098896/netflix-chief-product-officer-neil-hunt-expect-4k-streaming-within-a-year-or-two" />
			<id>https://www.theverge.com/2013/3/14/4098896/netflix-chief-product-officer-neil-hunt-expect-4k-streaming-within-a-year-or-two</id>
			<updated>2013-03-14T13:00:05-04:00</updated>
			<published>2013-03-14T13:00:05-04:00</published>
			<category scheme="https://www.theverge.com" term="Interview" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[Neil Hunt is likely the most important Netflix executive that nobody's ever heard of. While everyone in tech media knows CEO Reed Hastings and Chief Content Officer Ted Sarandos, Hunt's kept a low profile despite the pivotal position he holds as the company's chief product officer. Hunt looks after the video service's technology, including the [&#8230;]]]></summary>
			
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<img alt="" data-caption="hunt netflix" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14267852/c6fd749b4ef8dc6f580x580.1419979372.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	hunt netflix	</figcaption>
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<p>Neil Hunt is likely the most important Netflix executive that nobody's ever heard of. While everyone in tech media knows CEO Reed Hastings and Chief Content Officer Ted Sarandos, Hunt's kept a low profile despite the pivotal position he holds as the company's chief product officer. Hunt looks after the video service's technology, including the streaming platform, as well as the tech behind the new <a href="http://www.theverge.com/2013/3/13/4098288/netflix-brings-facebook-integration-to-us-customers">feature announced yesterday</a>, which will enable subscribers to share what they watch with their Facebook friends.</p>
<p>Hunt also oversees the <a href="http://variety.com/2013/digital/news/caa-agent-discloses-netflix-series-spending-1200006100/">unprecedented amount of user data</a> that Netflix sits on. The data helps his team create the algorithms that supp …</p>
<p><a href="https://www.theverge.com/2013/3/14/4098896/netflix-chief-product-officer-neil-hunt-expect-4k-streaming-within-a-year-or-two">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nathan Ingraham</name>
			</author>
			
			<title type="html"><![CDATA[Redbox and Verizon hope to follow in Netflix&#8217;s footsteps and launch original programming]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/3/9/4082992/redbox-and-verizon-hope-to-launch-original-programming" />
			<id>https://www.theverge.com/2013/3/9/4082992/redbox-and-verizon-hope-to-launch-original-programming</id>
			<updated>2013-03-09T13:51:06-05:00</updated>
			<published>2013-03-09T13:51:06-05:00</published>
			<category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[It's been just over a month since the highly-anticipated Netflix original series House of Cards launched, but the series has already found critical acclaim and is the most-watched piece of content available to subscribers. It's the most high-profile bit of original content to launch away from the grip of broadcast and cable networks, and it's [&#8230;]]]></summary>
			
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<img alt="" data-caption="Redbox 2 1024" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14262910/DSC_0951-VERGE.1419979361.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Redbox 2 1024	</figcaption>
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<p>It's been just over a month since the <a href="http://www.theverge.com/culture/2013/2/1/3940620/house-of-cards-netflix-review-parts-one-and-two">highly-anticipated</a> Netflix original series <em>House of Cards</em> launched, but the series has already found critical acclaim and is <a href="http://www.theverge.com/2013/2/12/3981996/house-of-cards-is-the-most-watched-thing-on-netflix-but-no-ones">the most-watched piece of content</a> available to subscribers. It's the most high-profile bit of original content to launch away from the grip of broadcast and cable networks, and it's something that other online video providers are taking note of. As reported by <em>Variety,</em> Redbox and Verizon are hoping to break into original content of their own eventually on the <a href="http://www.theverge.com/2013/1/9/3855816/redbox-instant-by-verizon-launching-march">new Redbox Instant service</a> that is scheduled to launch in the next month or so. Speaking on Friday at the UCLA Entertainment …</p>
<p><a href="https://www.theverge.com/2013/3/9/4082992/redbox-and-verizon-hope-to-launch-original-programming">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nathan Ingraham</name>
			</author>
			
			<title type="html"><![CDATA[Xbox 360 will be the exclusive launch console for Redbox Instant]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/2/5/3955618/xbox-360-exclusive-launch-console-for-redbox-instant" />
			<id>https://www.theverge.com/2013/2/5/3955618/xbox-360-exclusive-launch-console-for-redbox-instant</id>
			<updated>2013-02-05T14:51:22-05:00</updated>
			<published>2013-02-05T14:51:22-05:00</published>
			<category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Gaming" /><category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[Verizon and Redbox have been slowly dropping details about the upcoming Redbox Instant service, which is currently in beta, but today Microsoft joined in the fray. The Xbox 360 will be the "exclusive console launch partner" for Redbox Instant - so if you're a gamer and wanted to get Redbox Instant on your TV, you'll [&#8230;]]]></summary>
			
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<img alt="" data-caption="Redbox 3 1024" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14227837/DSC_0952-VERGE.1419979258.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Verizon and Redbox have been slowly dropping details about the <a href="http://www.theverge.com/hd/2012/12/12/3758234/redbox-instant-verizon-streaming">upcoming Redbox Instant service</a>, which is currently in beta, but today Microsoft joined in the fray. The Xbox 360 will be the "exclusive console launch partner" for Redbox Instant - so if you're a gamer and wanted to get Redbox Instant on your TV, you'll want to be using Microsoft's console. Of course, you'll need to be an Xbox Live Gold subscriber, and you'll also need to sign up for a Redbox Instant plan, which starts at $8 and includes four DVD rentals per month from a Redbox kiosk as well as unlimited streaming.</p>
<p>Along with its place as exclusive console partner, Microsoft al …</p>
<p><a href="https://www.theverge.com/2013/2/5/3955618/xbox-360-exclusive-launch-console-for-redbox-instant">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Justin Rubio</name>
			</author>
			
			<title type="html"><![CDATA[Redbox Instant by Verizon coming out of beta before the end of March]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/1/9/3855816/redbox-instant-by-verizon-launching-march" />
			<id>https://www.theverge.com/2013/1/9/3855816/redbox-instant-by-verizon-launching-march</id>
			<updated>2013-01-09T14:05:07-05:00</updated>
			<published>2013-01-09T14:05:07-05:00</published>
			<category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Redbox Instant by Verizon will officially arrive before the end of March, according to VentureBeat. The two companies originally announced the joint venture last February, with the invite-only, beta version of the video streaming service being offered starting last month. Redbox Instant by Verizon costs $8 a month and includes four nights of physical DVD [&#8230;]]]></summary>
			
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<img alt="" data-caption="Redbox 1 1024" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14199722/DSC_0949-VERGE.1419979175.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Redbox 1 1024	</figcaption>
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<p>Redbox Instant by Verizon will officially arrive before the end of March, <a href="http://venturebeat.com/2013/01/09/redbox-instant-launch-date/">according to <em>VentureBeat</em></a>. The two companies originally <a href="http://www.theverge.com/2012/2/6/2774774/redbox-verizon-joint-venture-streaming-video">announced the joint venture</a> last February, with the invite-only, beta version of the video streaming service <a href="http://www.theverge.com/2012/12/12/3758144/redbox-instant-streaming-service-december-launch/in/3522275">being offered starting last month</a>. Redbox Instant by Verizon costs $8 a month and includes four nights of physical DVD rentals. Android and iOS apps are also available for streaming the service's 4,500 movies. Unfortunately, there's still no word on when the service will start offering television shows for streaming.</p>
<p><a href="https://www.theverge.com/2013/1/9/3855816/redbox-instant-by-verizon-launching-march">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nathan Ingraham</name>
			</author>
			
			<title type="html"><![CDATA[Redbox Instant prepares to take on Netflix with unlimited movie streaming service]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/12/12/3758144/redbox-instant-streaming-service-december-launch" />
			<id>https://www.theverge.com/2012/12/12/3758144/redbox-instant-streaming-service-december-launch</id>
			<updated>2012-12-12T08:37:22-05:00</updated>
			<published>2012-12-12T08:37:22-05:00</published>
			<category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[Movie rental kiosk service Redbox has been planning to partner with Verizon and break into the video streaming market for months, but now the new Netflix competitor is finally rolling out. Redbox Instant by Verizon is planned to launch later this month as an invite-only service, according to a report by the Associated Press. Eight [&#8230;]]]></summary>
			
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<img alt="" data-caption="Redbox Instant" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14169207/lkss.1419979072.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Redbox Instant	</figcaption>
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<p>Movie rental kiosk service Redbox has been planning to <a href="http://www.theverge.com/2012/7/24/3181028/redbox-instant-by-verizon">partner with Verizon</a> and break into the video streaming market <a href="http://www.theverge.com/2012/2/6/2774774/redbox-verizon-joint-venture-streaming-video">for months</a>, but now the new Netflix competitor is finally rolling out. <a href="https://www.redboxinstant.com/rbgatekeeper/">Redbox Instant by Verizon </a>is planned to launch later this month as an invite-only service, according to a <a href="http://news.yahoo.com/redbox-instant-streaming-plan-takes-netflix-051229424.html">report by the <em>Associated Press</em></a>. Eight dollars per month will get you unlimited streaming as well as four nights of physical DVD rentals, while nine dollars will get your four nights of Blu-ray rentals instead. <a href="http://allthingsd.com/20121211/the-redbox-verizon-movie-service-is-almost-ready-to-take-on-netflix/">According to <em>All Things D</em></a>, Redbox will also offer unlimited streaming with no discs for <a href="http://www.theverge.com/2012/11/30/3710890/redbox-instant-streaming-details-leak">six dollars per month</a>, two less than competing options f …</p>
<p><a href="https://www.theverge.com/2012/12/12/3758144/redbox-instant-streaming-service-december-launch">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Chris Welch</name>
			</author>
			
			<title type="html"><![CDATA[Redbox Instant may undercut Netflix, streaming movies for just $6 per month]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/11/30/3710890/redbox-instant-streaming-details-leak" />
			<id>https://www.theverge.com/2012/11/30/3710890/redbox-instant-streaming-details-leak</id>
			<updated>2012-11-30T13:23:27-05:00</updated>
			<published>2012-11-30T13:23:27-05:00</published>
			<category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[Redbox has quietly been readying its Netflix streaming competitor for some time now, but it looks as though the service's big reveal may not be far off. GigaOm has uncovered a number of details surrounding Redbox Instant including subscription rates and devices you'll be able to watch content from when it does eventually launch. Though [&#8230;]]]></summary>
			
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<img alt="" data-caption="Redbox 1 1024" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14154142/DSC_0949-VERGE.1419979043.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Redbox 1 1024	</figcaption>
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<p>Redbox has quietly been <a href="http://www.theverge.com/2012/7/24/3181028/redbox-instant-by-verizon">readying its Netflix streaming competitor</a> for some time now, but it looks as though the service's big reveal may not be far off. <a href="http://gigaom.com/video/redbox-instant-pricing-device-support-launch-date/"><em>GigaOm</em> has uncovered</a> a number of details surrounding Redbox Instant including subscription rates and devices you'll be able to watch content from when it does eventually launch. Though participation is currently limited to a small, invite-only group of beta testers, Redbox temporarily posted help files visible to anyone on the web that offer insight to its strategy.</p>
<p><q class="center">Could the combination of streaming and kiosk rentals be a winning strategy?</q></p>
<p>Subscriptions will start at $6 per month (undercutt …</p>
<p><a href="https://www.theverge.com/2012/11/30/3710890/redbox-instant-streaming-details-leak">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Evan Rodgers</name>
			</author>
			
			<title type="html"><![CDATA[Verizon and Redbox&#8217;s Netflix killer becomes &#8216;Redbox Instant by Verizon&#8217;]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/7/24/3181028/redbox-instant-by-verizon" />
			<id>https://www.theverge.com/2012/7/24/3181028/redbox-instant-by-verizon</id>
			<updated>2012-07-24T11:03:04-04:00</updated>
			<published>2012-07-24T11:03:04-04:00</published>
			<category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Web" />
							<summary type="html"><![CDATA[Last February, Verizon and Redbox announced a joint venture looking to deliver streaming video content. Now, the union between the two companies has yielded an official name and a new CEO, according to FastCompany. Dubbed Redbox Instant by Verizon, the service will compliment Redbox's physical kiosk locations by offering a subscription service that will stream [&#8230;]]]></summary>
			
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<img alt="" data-caption="redbox instant" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14014114/redboxinstant.1419971378.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	redbox instant	</figcaption>
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<p>Last February, Verizon and Redbox<a href="http://www.theverge.com/2012/2/6/2774774/redbox-verizon-joint-venture-streaming-video"> announced a joint venture</a> looking to deliver streaming video content. Now, the union between the two companies has yielded an official name and a new CEO, according to <em><a target="_blank" href="http://www.fastcompany.com/1843506/exclusive-redbox-instant-streaming-to-launch-alpha-testing-name-verizon-fios-exec-ceo">FastCompany</a></em>. Dubbed Redbox Instant by Verizon, the service will compliment Redbox's physical kiosk locations by offering a subscription service that will stream video to customers, similar to Netflix and Amazon Instant Video, to "devices they prefer." Shawn Strickland, formerly the VP of Verizon's FiOS division, has been appointed as CEO of the service, and his expertise is likely to be a key factor in the construction of the network infrastruc …</p>
<p><a href="https://www.theverge.com/2012/7/24/3181028/redbox-instant-by-verizon">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Adi Robertson</name>
			</author>
			
			<title type="html"><![CDATA[Redbox and Verizon will offer streaming video through joint venture]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2012/2/6/2774774/redbox-verizon-joint-venture-streaming-video" />
			<id>https://www.theverge.com/2012/2/6/2774774/redbox-verizon-joint-venture-streaming-video</id>
			<updated>2012-02-06T09:09:17-05:00</updated>
			<published>2012-02-06T09:09:17-05:00</published>
			<category scheme="https://www.theverge.com" term="Verge Archives" />
							<summary type="html"><![CDATA[Rental kiosk service Redbox is apparently trying to move in on the streaming video market. The company has just announced a joint venture with Verizon that will combine the Redbox DVD and Blu-ray rental business with "video on demand streaming and download service." The service is expected to launch in the second half of 2012, [&#8230;]]]></summary>
			
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<img alt="" data-caption="Redbox Verizon" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13911543/redboxverizon.1419964985.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Redbox Verizon	</figcaption>
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<p>Rental kiosk service Redbox is apparently trying to move in on the streaming video market. The company has just announced a joint venture with Verizon that will combine the Redbox DVD and Blu-ray rental business with "video on demand streaming and download service." The service is expected to launch in the second half of 2012, and more information will be forthcoming. So far, we haven't been given any details about how the service will work, but the announcement hints that Verizon will be managing the streaming content, possibly leveraging the well-known Redbox brand to build loyalty. Despite being provided by Verizon, the streaming apparent …</p>
<p><a href="https://www.theverge.com/2012/2/6/2774774/redbox-verizon-joint-venture-streaming-video">Read the full story at The Verge.</a></p>
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