T-Mobile becomes the ‘Uncarrier’, drops contracts and launches LTE – The Verge

T-Mobile makes it easier for all its customers to use Wi-Fi calling

2014-09-10T16:30:03-04:00

T-Mobile has long touted Wi-Fi calling as one of its key features, and the carrier has been better than its competition at implementing it - and now the company is making it easier for every one of its customers to take advantage. As part of its latest round of Uncarrier announcements, T-Mobile today revealed that every smartphone it sells from here out will be capable of Wi-Fi calling and texting. Furthermore, the carrier is letting users who may not have a smartphone capable of Wi-Fi calling upgrade their device through T-Mobile's Jump program, even if they aren't currently eligible for an upgrade. Between the two initiatives, virtually ev …

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T-Mobile’s next ‘Uncarrier’ announcement coming September 10th

2014-08-29T12:56:30-04:00

T-Mobile is going to try shaking up the wireless industry again on September 10th. The carrier has just sent out invitations for an "Uncarrier 7.0" event taking place at one of its own stores in San Francisco early next month. There's no big stage show this time, and T-Mobile's tagline for the upcoming news is: "This time it's personal." The event's scheduled to kick off at 1PM PT / 4PM ET, and we'll be bringing you whatever announcements John Legere and Co. make to set T-Mo apart from the competition once again. In case you've forgotten, some of T-Mobile's previous "Uncarrier" initiatives have included a move away from two-year service cont …

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T-Mobile’s latest ‘Uncarrier’ feature: Rhapsody Unradio, an odd streaming music service

2014-06-18T21:41:53-04:00

T-Mobile announced its latest "Uncarrier" move today: a partnership with Rhapsody to offer free and discounted internet radio service to its customers. Called Rhapsody Unradio, T-Mobile says the service aims to address the "pain points" customers have with traditional internet radio services such as Pandora, namely limited skips, ads, and a lack of offline capabilities. With unlimited skips, offline options, and no ads, Rhapsody Unradio is like a juiced-up Pandora, but it's not a complete on-demand service like Spotify, Rdio, or even Rhapsody's own premium service. It will be available for free to T-Mobile's Simple Choice Unlimited customers …

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T-Mobile adds more data, international texting to its Simple Choice plans

2014-03-07T18:00:01-05:00

T-Mobile CEO John Legere

T-Mobile is today announcing new versions of its Simple Choice plans that include more high-speed data and unlimited international texting services. The Simple Choice plans were first introduced last year as part of the carrier's Uncarrier rebranding, and are designed to make it easier for customers to choose a rate plan when buying wireless service. T-Mobile says that all 13 million of its customers already on Simple Choice plans will automatically get upgraded to the improved plans on March 23rd.

The new plans double the amount of high-speed data service available before T-Mobile will throttle connection speeds - customers will now get 1G …

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T-Mobile wants to be your next bank

2014-01-22T02:47:22-05:00

t-mobile visa

After announcing a number of "uncarrier" campaigns, what's T-Mobile's next step? Apparently, becoming a bank. The carrier today announced Mobile Money, a way for users to manage their finances. The scheme combines a money management app with a prepaid T-Mobile Visa card, offering "$0 cost" services to existing T-Mobile wireless users.

Clearly targeted at the bottom of the financial ladder, for those who don't currently have checking accounts, the services offered by T-Mobile don't stray too far from those found in regular accounts. Users will be able to deposit paychecks, pay for items, withdraw cash from ATMs, pay bills, and use their smar …

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Ad leak suggests T-Mobile will pay for customers to switch to its service

2014-01-08T04:28:45-05:00

T-Mobile offer rumor banner

The brief appearance of a T-Mobile banner discovered by Droid Life appears to confirm that T-Mobile will cover an entire family's Early Termination Fee (ETF) if they switch to its network. It's long been rumored that T-Mobile's eccentric CEO John Legere would use his company's CES press conference to announce a plan that will make it easy to switch from rival carriers. Given the company's ongoing spat with AT&T, many assumed the offer would be limited in some way to would-be switchers with AT&T lines, but the banner ad, if genuine, dispels that theory.

There are a couple of caveats to consider

Under the terms of the rumored offer, customer …

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Uncarrier strategy helps T-Mobile add another million customers to its books

2013-11-05T07:20:34-05:00

T-Mobile CEO John Legere - jazz hands

T-Mobile has just announced its Q3 financial results, and they represent a dramatic improvement in fortunes. Compared to last year's third quarter, when the carrier dropped 492,000 postpaid customers, T-Mobile added 643,000. Postpaid are by far the most valuable customers to T-Mobile, so retaining existing customers while adding new ones is important.

Average revenue per user (ARPU), a figure that defines how much each user is worth to the company, raised year over year from $42.78 to $52.20, but that represents a second consecutive quarterly drop. When compared to recent results the pickings may look slim - the company added more subscribe …

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T-Mobile moving old, grandfathered plans over to its new ‘Uncarrier’ options in November

2013-10-15T12:14:55-04:00

T-mobile store logo (1020)

It's been a big 2013 for T-Mobile - the fourth-largest wireless carrier in the US has turned its back on its larger competitors and embraced a new role as the "uncarrier," eliminating contracts and subsidies, pushing unlimited data, and other things to differentiate itself. The key component of the "uncarrier" strategy reveal back in March was simplifying the wireless plans it offered customers and removing contracts, and now T-Mobile is starting to push its existing customer base over to its new plans. As noted by some Howard Forums posters, customers on older plans are receiving letters from T-Mobile saying that their old plans will be "re …

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T-Mobile keeps improving with 1.1 million new customers, increased revenues

2013-08-08T02:40:09-04:00

via assets.sbnation.com

T-Mobile has just released its financial results for Q2 and it looks like the new "Uncarrier" strategy is paying off. The fourth-place mobile operator scooped up 1.1 million net new customers, more than half of which signed up for T-Mobile's own postpaid phone service. T-Mobile says it's the strongest growth it's had in four years, representing a big turnaround from its net customer loss of 205,000 a year ago.

Naturally, revenue is up as well - 27.5 percent year-over-year, primarily thanks to the addition of MetroPCS, T-Mobile says. And as you might guess from its marketing, average revenue per user (ARPU) for T-Mobile's own branded postpai …

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T-Mobile sells 500,000 iPhone 5s in first month of availability, but quarterly profits take a hit

2013-05-08T09:07:03-04:00

iPhone 5 bokeh stock 1020

T-Mobile has officially released its earnings for the first quarter, and with that the carrier released its first iPhone sales numbers. Since launching on April 12th, T-Mobile says that the company has sold approximately 500,000 iPhone 5 smartphones - not a bad rate, but far behind the 4.8 million iPhones that AT&T sold in the first three months of the year. Of course, AT&T's numbers are surely boosted by the free iPhone 4 and $99 iPhone 4S. T-Mobile also sells Apple's older phones, but it didn't give a combined total for its sales of Apple's line - we'd expect that to come next quarter, when it has a full three months of data to report.

As …

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