It was the second day of Apple's Worldwide Developers Conference in San Francisco, and a heated argument was breaking out at the bar on the terrace of the W Hotel.

"It's Helvetica neue, like noy," said New York Times developer Brian Capps.

"No, see it's new-ay, like nuway," retorted a short, bearded man. "Are you sure?"

"I'm pretty sure," Capps says. The bearded man growled defiantly.

The W Hotel is a couple blocks from the Moscone Center, where Apple holds its once-a-year Worldwide Developers Conference, known as WWDC, or more colloquially as "Dub Dub." This time of year, it's not unusual to see two grown men having a heated argument ab …

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Apple's Phil Schiller is among the smoothest and best-rehearsed executives in the technology business, and his typical presentation demeanor is that of someone enthusiastically reading a press release about the best summer vacation ever. But Schiller's segment of Apple's WWDC keynote on Monday took on an interesting, more aggressive tone as he introduced the Mac Pro. "Can't innovate anymore, my ass," he said - a line directed not at his audience of sympathetic Apple developers, but at the nattering nabobs of negativism that have accumulated at the base of Apple's sliding stock price. Criticize this, Schiller seemed to be saying, as the impos …

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Apple's marathon keynote session at yesterday's WWDC began with the following video. Graced by soothing piano music, a minimalist monochromatic palette, and a set of elegantly transitioning geometric shapes, the ad does a great job of conveying Apple lead designer Jony Ive's pursuit of purity and simplicity in design. There's only one small problem with it: when the onscreen narrative declares that "there are a thousand no's for every yes," it inserts an apostrophe where one does not belong.

Whether you consult the Oxford English Dictionary, The Chicago Manual of Style, or Dictionary.com, you'll find the acceptable plural forms of "no" to b …

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What I saw today at Apple's annual WWDC event in the new iOS 7 was a radical departure from the previous design of the company's operating system - what CEO Tim Cook called "a stunning new user interface." But whether this new design is actually good design, well, that's a different story entirely.

Apple did indeed tout a completely rethought mobile OS, one which isn't technically a great distance from its predecessor but is an incredible deviation on design. Gone are lush, skeuomorphic objects, dials, and textures (in fact, Apple took several potshots at itself about the faux-felt and wood textures of the iOS of yesteryear). Instead, they …

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You can now hear the latest on iOS and OS X straight from Tim Cook and co. over on Apple's website, where video of today's WWDC keynote has just been put online. Unfortunately, it looks like viewing the keynote will require Safari on the Mac or QuickTime on Windows, so you may have to leave your browser of choice before you can hit play.

Apple announced some huge changes to iOS this afternoon. The star of the show was a complete design overhaul that's done away with some of the iOS standbys that have hung around since the original iPhone launched. The company also introduced much-requested features like quick access control settings, and a …

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