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	<title type="text">T-Mobile unveils latest bold moves: twice-yearly upgrade plan, LTE, and new phones &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2013-07-11T03:34:42+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/7/11/4515538/t-mobile-summer-2013-nyc-boldest-moves-press-event" />
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		<entry>
			
			<author>
				<name>Ross Miller</name>
			</author>
			
			<title type="html"><![CDATA[Watch this: T-Mobile CEO John Legere unleashed, part two]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/7/10/4513022/watch-this-t-mobile-ceo-john-legere-unleashed-part-two" />
			<id>https://www.theverge.com/2013/7/10/4513022/watch-this-t-mobile-ceo-john-legere-unleashed-part-two</id>
			<updated>2013-07-10T23:34:42-04:00</updated>
			<published>2013-07-10T23:34:42-04:00</published>
			<category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="TL;DR" /><category scheme="https://www.theverge.com" term="Watch This" />
							<summary type="html"><![CDATA[T-Mobile's then-newly-minted CEO John Legere made sure the March "uncarrier" press conference was one for the history books - and one that was definitely not PG. The company today announced its so-called "boldest moves yet" - a plan allowing two phone upgrades every year (vs. one phone upgrade every two years) - and along with [&#8230;]]]></summary>
			
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<img alt="" data-caption="via d35lb3dl296zwu.cloudfront.net" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14388512/DSC_0149.1419979710.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	via d35lb3dl296zwu.cloudfront.net	</figcaption>
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<p>T-Mobile's then-newly-minted CEO John Legere made sure the <a href="http://www.theverge.com/2013/3/26/4148836/stop-bullshit-says-tmobile-ceo-john-legere">March "uncarrier" press conference</a> was one for the history books - and one that was definitely not PG. The company today announced its so-called "boldest moves yet" - a plan allowing <a href="http://www.theverge.com/2013/7/10/4511160/t-mobile-announces-jump-two-phone-upgrades-per-year-for-10-monthly">two phone upgrades every year (vs. one phone upgrade every two years)</a> - and along with it came bombastic and somewhat profane language. We're not surprised, but we are entertained. See for yourself.</p>
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<p><a href="https://www.theverge.com/2013/7/10/4513022/watch-this-t-mobile-ceo-john-legere-unleashed-part-two">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nathan Ingraham</name>
			</author>
			
			<title type="html"><![CDATA[Is T-Mobile&#8217;s new Jump plan a good deal?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/7/10/4511810/is-t-mobiles-new-jump-plan-a-good-deal" />
			<id>https://www.theverge.com/2013/7/10/4511810/is-t-mobiles-new-jump-plan-a-good-deal</id>
			<updated>2013-07-10T17:05:05-04:00</updated>
			<published>2013-07-10T17:05:05-04:00</published>
			<category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="T-Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[T-Mobile just unveiled its latest "uncarrier" moves at a press event in New York City, and the new Jump plan was undoubtedly its biggest announcement. For $10 a month, customers can upgrade their phone twice every calendar year, a move that the company says will set it apart from competitors that make you wait two [&#8230;]]]></summary>
			
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<img alt="" data-caption="via d35lb3dl296zwu.cloudfront.net" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14388144/DSC_0149.1419979709.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	via d35lb3dl296zwu.cloudfront.net	</figcaption>
</figure>
<p>T-Mobile just <a href="http://www.theverge.com/2013/7/10/4511160/t-mobile-announces-jump-two-phone-upgrades-per-year-for-10-monthly">unveiled its latest "uncarrier" moves</a> at a press event in New York City, and the new Jump plan was undoubtedly its biggest announcement. For $10 a month, customers can upgrade their phone twice every calendar year, a move that the company says will set it apart from competitors that make you wait two years to upgrade to a new handset. The question is whether or not this is truly a good deal, and the answer is: it depends.</p>
<p>Imagine you picked up a Samsung Galaxy S4 on T-Mobile today. The phone, which has a $579.99 list price, would cost you $99.99 down, plus $20 every month for 24 months, as well as an additional $10 per month f …</p>
<p><a href="https://www.theverge.com/2013/7/10/4511810/is-t-mobiles-new-jump-plan-a-good-deal">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jacob Kastrenakes</name>
			</author>
			
			<title type="html"><![CDATA[Sony Xperia Z comes to T-Mobile today for $99.99 down payment]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/7/10/4511540/xperia-z-launching-today-on-t-mobile-for-99-99-initial-payment" />
			<id>https://www.theverge.com/2013/7/10/4511540/xperia-z-launching-today-on-t-mobile-for-99-99-initial-payment</id>
			<updated>2013-07-10T14:47:44-04:00</updated>
			<published>2013-07-10T14:47:44-04:00</published>
			<category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Sony" /><category scheme="https://www.theverge.com" term="T-Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[T-Mobile promised that Sony's Xperia Z would be arriving on its network sometime soon, and the carrier has just announced that the flagship smartphone is finally ready to launch. The device is available in stores beginning today, and its a T-Mobile exclusive in the United States. Because of T-Mobile's contract-free pricing scheme, customers will be [&#8230;]]]></summary>
			
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<img alt="" data-caption="Gallery Photo: Xperia Z hands-on review photos" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14388064/vv03-09_12-28-52D.1419979709.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Gallery Photo: Xperia Z hands-on review photos	</figcaption>
</figure>
<p>T-Mobile promised that <a href="http://www.theverge.com/2013/3/11/4084004/sony-xperia-z-review">Sony's Xperia Z</a> would be arriving on its network <a href="http://www.theverge.com/2013/6/18/4441270/sony-xperia-z-comes-to-tmobile-first-us-carrier">sometime soon</a>, and the carrier has just announced that the flagship smartphone is finally ready to launch. The device is available in stores beginning today, and its a T-Mobile exclusive in the United States. Because of T-Mobile's <a href="http://www.theverge.com/2013/3/24/4142082/t-mobiles-new-contract-free-pricing-plans-are-live">contract-free pricing scheme</a>, customers will be given the opportunity to purchase the phone through a series of monthly payments: the Xperia Z will be available for an initial payment of $99.99, followed by monthly payments of $20 over the next two years.</p>
<p>The Xperia Z is Sony's latest flagship smartphone, meant to be a contender with other major …</p>
<p><a href="https://www.theverge.com/2013/7/10/4511540/xperia-z-launching-today-on-t-mobile-for-99-99-initial-payment">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nathan Ingraham</name>
			</author>
			
			<title type="html"><![CDATA[T-Mobile announces Jump: two phone upgrades per year for $10 monthly]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/7/10/4511160/t-mobile-announces-jump-two-phone-upgrades-per-year-for-10-monthly" />
			<id>https://www.theverge.com/2013/7/10/4511160/t-mobile-announces-jump-two-phone-upgrades-per-year-for-10-monthly</id>
			<updated>2013-07-10T14:38:24-04:00</updated>
			<published>2013-07-10T14:38:24-04:00</published>
			<category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="T-Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[T-Mobile is announcing more major changes to distance itself from the other US carriers - for starters, it just introduced a new plan called Jump. For $10 per month, customers will be able to upgrade their phones up to two times per year. It's similar to what we heard earlier today, though phone upgrades won't [&#8230;]]]></summary>
			
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<img alt="" data-caption="via d35lb3dl296zwu.cloudfront.net" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14387942/DSC_0041.1419979708.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	via d35lb3dl296zwu.cloudfront.net	</figcaption>
</figure>
<p>T-Mobile is announcing more major changes to distance itself from the other US carriers - for starters, it just introduced a new plan called Jump. For $10 per month, customers will be able to upgrade their phones up to two times per year. It's similar to <a href="http://www.theverge.com/2013/7/10/4510570/t-mobile-to-introduce-jump-unlimited-phone-upgrade-plan">what we heard earlier today</a>, though phone upgrades won't be unlimited. Also, you'll need to wait six months until you're eligible for your first upgrade. While there are definitely some caveats to this new plan, it's a far sight better than AT&amp;T and Verizon's full two-year wait period before customers can upgrade with a subsidy.</p>
<p>Here's how Jump works: after an initial six-month waiting peri …</p>
<p><a href="https://www.theverge.com/2013/7/10/4511160/t-mobile-announces-jump-two-phone-upgrades-per-year-for-10-monthly">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Tom Warren</name>
			</author>
			
			<title type="html"><![CDATA[Nokia Lumia 925 available at T-Mobile on July 17th for $49.99 initial payment]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/7/10/4511220/nokia-lumia-925-t-mobile-release-date-price" />
			<id>https://www.theverge.com/2013/7/10/4511220/nokia-lumia-925-t-mobile-release-date-price</id>
			<updated>2013-07-10T14:37:18-04:00</updated>
			<published>2013-07-10T14:37:18-04:00</published>
			<category scheme="https://www.theverge.com" term="Microsoft" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[After launching in the UK last month after a promised T-Mobile debut in the US, the carrier is finally detailing its plans for the Lumia 925 today. Available as an exclusive, T-Mobile plans to launch Nokia's latest flagship on July 17th priced at $49.99 with 24 monthly device payments of $20. The Lumia 925 is [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="Nokia Lumia 925 EMBARGO" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14387966/lumia925final.1419979708.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Nokia Lumia 925 EMBARGO	</figcaption>
</figure>
<p>After launching in the UK last month after a promised T-Mobile debut in the US, the carrier is finally detailing its plans for the <a href="http://www.theverge.com/2013/6/13/4422176/nokia-lumia-925-review">Lumia 925</a> today. Available as an exclusive, T-Mobile plans to launch Nokia's latest flagship on July 17th priced at $49.99 with 24 monthly device payments of $20. The Lumia 925 is effectively a slimmer version of the Lumia 920 that launched back in November. It's made from aluminum, with a polycarbonate rear and optional colorful wireless charging covers.</p>
<p>T-Mobile's announcement comes just a day before Nokia will hold its "zoom reinvented" event in New York City. The Finnish smartphone maker is expected to launc …</p>
<p><a href="https://www.theverge.com/2013/7/10/4511220/nokia-lumia-925-t-mobile-release-date-price">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Chris Welch</name>
			</author>
			
			<title type="html"><![CDATA[T-Mobile US promises &#8216;boldest moves yet&#8217; at July 10th event, but will it deliver?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/7/9/4508460/t-mobile-promises-boldest-moves-yet-july-10" />
			<id>https://www.theverge.com/2013/7/9/4508460/t-mobile-promises-boldest-moves-yet-july-10</id>
			<updated>2013-07-09T17:55:04-04:00</updated>
			<published>2013-07-09T17:55:04-04:00</published>
			<category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[T-Mobile US is promising to make its "boldest moves yet" at a press conference in New York City tomorrow afternoon. Fresh off a completed acquisition of MetroPCS, the carrier will once again attempt to distinguish itself from larger wireless foes AT&#38;T, Verizon Wireless, and Sprint. And if previous appearances by CEO John Legere are any [&#8230;]]]></summary>
			
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<img alt="" data-caption="T-Mobile event" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14387081/Screen_Shot_2013-07-09_at_4.24.17_PM.1419979706.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	T-Mobile event	</figcaption>
</figure>
<p>T-Mobile US is promising to make its "boldest moves yet" at a press conference in New York City tomorrow afternoon. Fresh off <a href="http://www.theverge.com/2013/5/1/4286622/t-mobile-us-metropcs-merger-complete-tmus">a completed acquisition of MetroPCS</a>, the carrier will once again attempt to distinguish itself from larger wireless foes AT&amp;T, Verizon Wireless, and Sprint. And if previous appearances by CEO John Legere are any indication, the message will yet again be delivered in grandiose fashion.</p>
<p>Unquestionably one of the most lively and unfiltered executives in the business, Legere made waves when he <a href="http://www.theverge.com/2013/1/9/3853890/t-mobile-ceo-calls-att-network-crap-mocks-verizon">went on the offensive against mobile competitors </a>at this year's CES. He followed that up with another high-octane keynote at T-Mo …</p>
<p><a href="https://www.theverge.com/2013/7/9/4508460/t-mobile-promises-boldest-moves-yet-july-10">Read the full story at The Verge.</a></p>
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