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	<title type="text">Apple iWatch: tracking the rumors of a Cupertino-designed timekeeper &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2014-09-09T18:00:22+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/7/14/4522944/apple-iwatch-tracking-the-rumors-of-a-cupertino-designed-timekeeper" />
	<id>https://www.theverge.com/rss/stream/4286985</id>
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		<entry>
			
			<author>
				<name>Vlad Savov</name>
			</author>
			
			<title type="html"><![CDATA[Apple Watch announced: available for $349 early next year]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/9/9/6125873/apple-watch-smartwatch-announced" />
			<id>https://www.theverge.com/2014/9/9/6125873/apple-watch-smartwatch-announced</id>
			<updated>2014-09-09T14:00:22-04:00</updated>
			<published>2014-09-09T14:00:22-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apple Event" /><category scheme="https://www.theverge.com" term="Smartwatch" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Wearable" />
							<summary type="html"><![CDATA[We can finally lay months of rumors and speculation to rest. The iWatch is real and it's called the Apple Watch. Tim Cook describes it as the next chapter in Apple's history. It's a "comprehensive health and fitness device," says Cook, much as it was expected, but it's also "an extremely precise and customizable timepiece." [&#8230;]]]></summary>
			
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<p>We can finally lay months of rumors and speculation to rest. The <a href="http://www.theverge.com/2013/7/14/4522944/apple-iwatch-tracking-the-rumors-of-a-cupertino-designed-timekeeper">iWatch</a> is real and it's called the <a href="http://www.businesswire.com/news/home/20140909006537/en/Apple-Unveils-Apple-Watch%E2%80%94Apple%E2%80%99s-Personal-Device#.VA9LeM5dXoi">Apple Watch</a>. Tim Cook describes it as the next chapter in Apple's history. It's a "comprehensive health and fitness device," says Cook, much as it was expected, but it's also "an extremely precise and customizable timepiece." It is the most personal device that Apple's ever created. The key innovation that Apple is touting is a breakthrough in input mechanics, using a Digital Crown on the Watch that can scroll, zoom, and navigate the user interface without obstructing the display.</p>
<div class="m-snippet thin"> <p><span>Apple's teaser videos show a variety of different straps attac …</span></p></div>
<p><a href="https://www.theverge.com/2014/9/9/6125873/apple-watch-smartwatch-announced">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Vlad Savov</name>
			</author>
			
			<title type="html"><![CDATA[iPhone 6 announcement: start time, live blog, and streaming for Apple&#8217;s event]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/9/9/6125499/apple-iphone-6-event-time-streaming-live-blog" />
			<id>https://www.theverge.com/2014/9/9/6125499/apple-iphone-6-event-time-streaming-live-blog</id>
			<updated>2014-09-09T08:00:01-04:00</updated>
			<published>2014-09-09T08:00:01-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Follow along with our live blog right here! Apple's September 9th event has been described as historic before it's even started. To match the great hype, the Cupertino company has booked a larger venue than usual and supplemented its capacity with a mysterious three-story structure. The elaborate buildup is for the launch of a new [&#8230;]]]></summary>
			
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<h2 class="wp-block-heading" id="follow-along-with-our-live-blog-right-here"><a href="http://live.theverge.com/apple-iphone-iwatch-live-blog/">Follow along with our live blog right here!</a></h2>
<p><a href="http://www.theverge.com/iphone-event">Apple's September 9th event</a> has been described as <a href="http://abcnews.go.com/WNT/video/abcs-david-muir-anchor-exclusive-apple-makes-history-25361573">historic</a> before it's even started. To match the great hype, the Cupertino company has booked a larger venue than usual and supplemented its capacity with a <a href="http://www.theverge.com/2014/9/4/6105349/apple-mysterious-building-view-from-drone">mysterious three-story structure</a>. The elaborate buildup is for the launch of a new iPhone (or two), plus there's the widely anticipated announcement of a long-rumored iWatch and the tantalizing "wish we could say more" tagline from Apple itself.</p>
<p>The iPhone 6 is expected to come in two variants: a 4.7-inch model that would feature a <a href="http://www.theverge.com/2014/7/11/5889919/that-bendy-iphone-6-display-could-well-be-sapphire">sapphire glass display</a> and a larger 5.5-inch version that may end …</p>
<p><a href="https://www.theverge.com/2014/9/9/6125499/apple-iphone-6-event-time-streaming-live-blog">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Dante D&#039;Orazio</name>
			</author>
			
			<title type="html"><![CDATA[Apple wearable will reportedly run apps from Facebook and other third-party developers]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/9/7/6117427/apple-wearable-will-reportedly-run-apps-from-facebook-and-other-third" />
			<id>https://www.theverge.com/2014/9/7/6117427/apple-wearable-will-reportedly-run-apps-from-facebook-and-other-third</id>
			<updated>2014-09-07T12:03:02-04:00</updated>
			<published>2014-09-07T12:03:02-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[We're little more than two days away from Apple's highly-anticipated press event, and the rumors keep on coming in. According to the latest report, the so-called iWatch won't be limited to a suite of Apple-designed apps. A very select group of third-party developers, including Facebook, have been given early access to the software development kit [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14834427/tim-cook-symbol.0.1410190857.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>We're little more than two days away from Apple's highly-anticipated press event, and the rumors keep on coming in. According to the latest report, the so-called iWatch won't be limited to a suite of Apple-designed apps. A very select group of third-party developers, including Facebook, have been given early access to the software development kit (SDK) for the device, <a href="http://9to5mac.com/2014/09/06/apple-wearable-to-run-third-party-apps-big-developers-already-seeded-sdk/">reports <em>9to5Mac</em>'s Mark Gurman</a>. Those tools will presumably allow companies to throw together versions of their apps in time for Tuesday's press conference.</p>
<p>More importantly, the rumor suggests that Apple will open up its wearable device to third-party developers, and may even  …</p>
<p><a href="https://www.theverge.com/2014/9/7/6117427/apple-wearable-will-reportedly-run-apps-from-facebook-and-other-third">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jacob Kastrenakes</name>
			</author>
			
			<title type="html"><![CDATA[Apple developer document might hint at the iWatch]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/9/5/6111369/apple-developer-document-may-hint-at-iwatch-shape" />
			<id>https://www.theverge.com/2014/9/5/6111369/apple-developer-document-may-hint-at-iwatch-shape</id>
			<updated>2014-09-05T15:00:03-04:00</updated>
			<published>2014-09-05T15:00:03-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[One of the biggest things that we still don't know about the iWatch is what it'll actually look like, but Apple developer documents from Apple may just be laying out a hint. As spotted by Punchkick Interactive, Apple uploaded a document yesterday that features a "media remote" that looks suspiciously like a round-faced smartwatch. It's [&#8230;]]]></summary>
			
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<p>One of the biggest things that we still don't know about the iWatch is what it'll actually look like, but Apple <a href="https://developer.apple.com/library/prerelease/ios/documentation/CoreBluetooth/Reference/AppleMediaService_Reference/Specification/Specification.html">developer documents</a> from Apple may just be laying out a hint. <a href="https://www.punchkickinteractive.com/blog/2014/09/05/is-this-a-sneak-peek-at-apples-iwatch">As spotted by Punchkick Interactive</a>, Apple uploaded a document yesterday that features a "media remote" that looks suspiciously like a round-faced smartwatch. It's a pretty simple image and could certainly be referring to any number of other watches, but it's still something to go on. It's particularly worth considering given that right beside it is the silhouette of an iPhone acting as the "media source," so Apple clearly has some interest in using its own products as i …</p>
<p><a href="https://www.theverge.com/2014/9/5/6111369/apple-developer-document-may-hint-at-iwatch-shape">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jacob Kastrenakes</name>
			</author>
			
			<title type="html"><![CDATA[9 things to expect from Apple&#8217;s iWatch]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/9/5/6108515/iwatch-rumors-news-apple-event-what-to-expect" />
			<id>https://www.theverge.com/2014/9/5/6108515/iwatch-rumors-news-apple-event-what-to-expect</id>
			<updated>2014-09-05T09:46:45-04:00</updated>
			<published>2014-09-05T09:46:45-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[It feels like there have been iWatch rumors going back basically forever, but the strange thing is that they really only kicked off about a year and a half ago. Stranger yet: we still don't have a perfectly clear picture of what Apple's built. Its latest phones and tablets have all leaked out pretty thoroughly [&#8230;]]]></summary>
			
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<p>It feels like there have been iWatch rumors going back basically forever, but the strange thing is that they really only kicked off about a year and a half ago. Stranger yet: we still don't have a perfectly clear picture of what Apple's built. Its latest phones and tablets have all leaked out pretty thoroughly before their announcements, but details on the so-called iWatch have been inconsistent and piecemeal at best.</p>
<p>We're now just days away from finding out what Apple's actually been working on. That hardly means that it's time to rest our curiosity, though - we're still as eager as ever to find out what the iWatch is like. Here's our bre …</p>
<p><a href="https://www.theverge.com/2014/9/5/6108515/iwatch-rumors-news-apple-event-what-to-expect">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jacob Kastrenakes</name>
			</author>
			
			<title type="html"><![CDATA[iPhone 6 to include one-handed mode, iWatch will use flexible display, NYT reports]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/9/4/6107105/iphone-6-one-handed-mode-iwatch-flexible-display-wireless-charging-report" />
			<id>https://www.theverge.com/2014/9/4/6107105/iphone-6-one-handed-mode-iwatch-flexible-display-wireless-charging-report</id>
			<updated>2014-09-04T15:33:02-04:00</updated>
			<published>2014-09-04T15:33:02-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[With just under five days to go until Apple's big event on Tuesday, more and more details about its plans are starting to come out. The New York Times is now reporting on Apple's plans for both the iPhone 6 and the so-called iWatch, delivering new details on both. The iPhone 6 is expected to [&#8230;]]]></summary>
			
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<p>With just under five days to go until Apple's big event on Tuesday, <a href="http://www.theverge.com/2014/9/4/6106217/iwatch-nfc-oled-display-two-sizes-report">more and more details</a> about its plans are starting to come out. <a target="_blank" href="http://www.nytimes.com/2014/09/05/technology/apple-smartwatch-and-bigger-iphones-to-be-introduced.html"><em>The New York Times </em>is now reporting</a> on Apple's plans for both the iPhone 6 and the so-called iWatch, delivering new details on both. The iPhone 6 is expected to come in two different models, one with a 4.7-inch display and one with a 5.5-inch display. The larger model will be more expensive, and they both may come with a new mode that tailors the interface for use with a single hand, allowing for better control over the larger device.</p><p><!-- extended entry --></p><hr class="widget_boundry_marker hidden page_break"><p><q class="right">The wearable is being called Apple's most ambitious project yet </q></p>
<p>As for Apple's  …</p>
<p><a href="https://www.theverge.com/2014/9/4/6107105/iphone-6-one-handed-mode-iwatch-flexible-display-wireless-charging-report">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jacob Kastrenakes</name>
			</author>
			
			<title type="html"><![CDATA[iWatch will reportedly come in two sizes, include NFC and OLED display]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/9/4/6106217/iwatch-nfc-oled-display-two-sizes-report" />
			<id>https://www.theverge.com/2014/9/4/6106217/iwatch-nfc-oled-display-two-sizes-report</id>
			<updated>2014-09-04T12:54:08-04:00</updated>
			<published>2014-09-04T12:54:08-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple's upcoming wearable - the so-called iWatch - will come in two sizes, have a curved OLED display, will be able to track health and fitness data, and will include NFC, likely for making mobile payments, according to The Wall Street Journal. Specifics on Apple's smartwatch are still relatively hard to come by, but more [&#8230;]]]></summary>
			
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<p>Apple's upcoming wearable - the so-called iWatch - will come in two sizes, have a curved OLED display, will be able to track health and fitness data, and will include NFC, likely for making mobile payments, <a target="_blank" href="http://online.wsj.com/articles/apple-smartwatch-to-use-short-range-wireless-1409845551">according to <em>The Wall Street Journal</em></a>. Specifics on Apple's smartwatch are still relatively hard to come by, but more and more general details have been coming out ahead of its expected unveiling next Tuesday. The <em>Journal</em> reiterates that Apple is unlikely to ship the device this year, with <a target="_blank" href="http://recode.net/2014/08/29/codered-apple-wearable-wont-ship-until-next-year/"><em>Recode</em> previously reporting</a> that it should be expected in early 2015.</p><p><!-- extended entry --></p><hr class="widget_boundry_marker hidden page_break"><p><q class="right">OLED could be a big battery saver</q></p>
<p>Though Apple has <a href="http://www.forbes.com/sites/greatspeculations/2013/02/20/tim-cook-does-not-like-oled-but-spends-money-on-it/">criticized OLED displays</a> in the p …</p>
<p><a href="https://www.theverge.com/2014/9/4/6106217/iwatch-nfc-oled-display-two-sizes-report">Read the full story at The Verge.</a></p>
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					</entry>
			<entry>
			
			<author>
				<name>Dante D&#039;Orazio</name>
			</author>
			
			<title type="html"><![CDATA[Apple reportedly planning multiple wearables, most expensive model might cost $400]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/8/30/6087701/apple-iwatch-rumor-might-have-multiple-models-up-to-400-dollars" />
			<id>https://www.theverge.com/2014/8/30/6087701/apple-iwatch-rumor-might-have-multiple-models-up-to-400-dollars</id>
			<updated>2014-08-30T16:57:36-04:00</updated>
			<published>2014-08-30T16:57:36-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[We're little over a week from Apple's biggest press conference of the year, and rumors surrounding the company's widely-expected entry into the wearable market are reaching fever pitch. Unidentified sources now tell Recode that there won't be a single Apple wearable device - or "iWatch" as many observers have decided to call it - but [&#8230;]]]></summary>
			
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<p>We're little over a week from <a href="http://www.theverge.com/2014/8/28/6078801/apple-officially-holding-event-september-9th-wish-we-could-say-more">Apple's biggest press conference of the year</a>, and rumors surrounding the company's widely-expected entry into the wearable market are reaching fever pitch. Unidentified sources <a href="http://recode.net/2014/08/30/apple-has-considered-400-price-for-wearable-device/">now tell <em>Recode</em></a> that there won't be a single Apple wearable device - or "iWatch" as many observers have decided to call it - but rather multiple models at different price points. According to the report, executives have discussed offering a model for as much as $400 - significantly more than the competition. <a href="http://www.theverge.com/2014/6/30/5856722/lg-g-watch-samsung-gear-live-review">LG's and Samsung's Android Wear-powered models</a> cost $199.99 and $229 respectively. <a href="http://www.theverge.com/2014/6/9/5786010/samsung-gear-2-smartwatch-wearable-review">Samsung's Gear 2</a> costs $299.99.</p>
<p>It's not clear h …</p>
<p><a href="https://www.theverge.com/2014/8/30/6087701/apple-iwatch-rumor-might-have-multiple-models-up-to-400-dollars">Read the full story at The Verge.</a></p>
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			<entry>
			
			<author>
				<name>Chris Welch</name>
			</author>
			
			<title type="html"><![CDATA[Apple&#8217;s iWatch is almost definitely coming on September 9th]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/8/27/6074989/apple-iwatch-likely-coming-on-september-9" />
			<id>https://www.theverge.com/2014/8/27/6074989/apple-iwatch-likely-coming-on-september-9</id>
			<updated>2014-08-27T13:34:23-04:00</updated>
			<published>2014-08-27T13:34:23-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple's long-awaited wearable device, often referred to as the iWatch, will debut alongside two new iPhones set to be unveiled on September 9th. That's according to a new report from Recode, which also claims that the product will be deeply integrated with Apple's health tracking tools - coming as part of iOS 8 - and [&#8230;]]]></summary>
			
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<p>Apple's long-awaited wearable device, often referred to as the iWatch, will debut alongside two new iPhones set to be unveiled on September 9th. That's according to <a href="http://recode.net/2014/08/27/codered-apple-plans-to-announce-wearable-in-september/">a new report from <em>Recode</em></a>, which also claims that the product will be deeply integrated with Apple's health tracking tools - coming as part of iOS 8 - and even tap into home automation through HomeKit, another new feature of the upcoming software. Rumors have long pointed to Apple's wearable putting a big focus on health, so that tidbit isn't exactly a revelation.</p>
<p>But we've yet to truly see Apple's grand vision for controlling electronics throughout the home with HomeKit. At WWDC …</p>
<p><a href="https://www.theverge.com/2014/8/27/6074989/apple-iwatch-likely-coming-on-september-9">Read the full story at The Verge.</a></p>
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				<name>Casey Newton</name>
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			<title type="html"><![CDATA[Apple will reveal its wrist gadget next month, says Apple watcher John Gruber]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/apple/2014/8/8/5984227/apple-will-reveal-its-wrist-gadget-next-month-says-apple-watcher-john" />
			<id>https://www.theverge.com/apple/2014/8/8/5984227/apple-will-reveal-its-wrist-gadget-next-month-says-apple-watcher-john</id>
			<updated>2014-08-08T18:27:53-04:00</updated>
			<published>2014-08-08T18:27:53-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[One of the biggest mysteries in tech is on the cusp of being solved. Apple's highly anticipated wearable device for the wrist will be shown off in September, according to the well sourced Apple observer John Gruber. Responding to a Verge story today on the Moto 360 charging dock, Gruber announced the gadget's unveiling with [&#8230;]]]></summary>
			
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<p>One of the biggest mysteries in tech is on the cusp of being solved. Apple's <a href="http://www.theverge.com/2013/7/14/4522944/apple-iwatch-tracking-the-rumors-of-a-cupertino-designed-timekeeper">highly anticipated wearable device</a> for the wrist will be shown off in September, according to the well sourced Apple observer John Gruber. Responding to a <a href="http://www.theverge.com/2014/8/6/5974207/motorola-moto-360-wireless-charging-dock"><em>Verge</em> story</a> today on the Moto 360 charging dock, Gruber announced the gadget's unveiling with characteristic understatement. "The only way this could get funnier would be if it doesn't even ship until after Apple announces their wrist wearable thing next month," <a href="http://daringfireball.net/linked/2014/08/08/moto-360-charging">he wrote on <em>Daring Fireball</em></a>. (It's funny to Gruber because he thinks the Moto 360 has a "stupid flat-tire display shape.")</p>
<p>This week, several outlets rep …</p>
<p><a href="https://www.theverge.com/apple/2014/8/8/5984227/apple-will-reveal-its-wrist-gadget-next-month-says-apple-watcher-john">Read the full story at The Verge.</a></p>
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