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	<title type="text">All the news from Apple&#8217;s new iPhone event &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2014-09-09T17:49:45+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/10/4715636/apple-new-iphone-event-all-the-news" />
	<id>https://www.theverge.com/rss/stream/4479677</id>
	<link rel="self" type="application/atom+xml" href="https://www.theverge.com/rss/stream/4479677" />

	<icon>https://platform.theverge.com/wp-content/uploads/sites/2/2025/01/verge-rss-large_80b47e.png?w=150&amp;h=150&amp;crop=1</icon>
		<entry>
			
			<author>
				<name>Adrianne Jeffries</name>
			</author>
			
			<title type="html"><![CDATA[Apple Pay allows you to pay at the counter with your iPhone 6]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/9/9/6084211/apple-pay-iphone-6-nfc-mobile-payment" />
			<id>https://www.theverge.com/2014/9/9/6084211/apple-pay-iphone-6-nfc-mobile-payment</id>
			<updated>2014-09-09T13:49:45-04:00</updated>
			<published>2014-09-09T13:49:45-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Proud new iPhone 6 and Apple Watch owners will be able to use their devices to pay with a tap for everyday purchases, Apple announced today, a feature the company has been preparing for a long time. The feature is called Apple Pay, and it aims to revolutionize the "fairly antiquated payments process" we're all [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/12804925/DSC_4789.0.0.1410290553.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Proud new iPhone 6 and Apple Watch owners will be able to use their devices to pay with a tap for everyday purchases, Apple announced today, a feature the company has been preparing for a long time.</p>
<p>The feature is called <a href="http://www.apple.com/pr/library/2014/09/09Apple-Announces-Apple-Pay.html">Apple Pay</a>, and it aims to revolutionize the "fairly antiquated payments process" we're all used to by replacing it with a near field communication (NFC) antenna, Touch ID, Passbook, and something Apple is calling the Secure Element, a dedicated chip that stores encrypted payment information.</p>
<p>Payments are broken, CEO Tim Cook said on stage today, and it's exactly the kind of problem Apple is in the perfect position to fix.</p>
 …
<p><a href="https://www.theverge.com/2014/9/9/6084211/apple-pay-iphone-6-nfc-mobile-payment">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Nilay Patel</name>
			</author>
			
			<title type="html"><![CDATA[Apple iPhone 5C review]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/20/4752718/apple-iphone-5c-review" />
			<id>https://www.theverge.com/2013/9/20/4752718/apple-iphone-5c-review</id>
			<updated>2013-09-20T14:40:05-04:00</updated>
			<published>2013-09-20T14:40:05-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Phone Reviews" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Silence isn't very effective. That, more than anything, is the message of the iPhone 5C. In previous years, the arrival of a new iPhone was accompanied by the low-key repositioning of the previous model at a lower price tier - a strategy that allowed Apple to sell $99 iPhones, but didn't allow the company to [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13062705/IMG_3118-1024.1419979923.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Silence isn't very effective.</p>
<p>That, more than anything, is the message of the iPhone 5C. In previous years, the arrival of a new iPhone was accompanied by the low-key repositioning of the previous model at a lower price tier - a strategy that allowed Apple to sell $99 iPhones, but didn't allow the company to advertise them as new, interesting products. The old models sat with quiet pride in the corner of the Apple Store as people flocked in to see the latest magic from Cupertino, heralded by no banner except that of glories past.</p>
<p>That's all changed with the 5C. It is less a new product than it is a vibrant reminder that Apple has the best  …</p>
<p><a href="https://www.theverge.com/2013/9/20/4752718/apple-iphone-5c-review">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>David Pierce</name>
			</author>
			
			<title type="html"><![CDATA[iOS 7 review: a new look or a new beginning?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/18/4741724/ios-7-review" />
			<id>https://www.theverge.com/2013/9/18/4741724/ios-7-review</id>
			<updated>2013-09-18T13:00:21-04:00</updated>
			<published>2013-09-18T13:00:21-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Software Reviews" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple may deserve more credit than anyone for the way our smartphones look and work, but six years after our first glimpse of the iPhone a lot has changed. Google continued to design and re-design Android; Windows Phone introduced a colorful, vibrant operating system; yet iOS stood mostly still. Until this June, that is, when [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="iOS 7 lead (1024px)" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13062689/2013-09-17_at_18-20-33-1024.1419979911.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	iOS 7 lead (1024px)	</figcaption>
</figure>
<p>Apple may deserve more credit than anyone for the way our smartphones look and work, but six years after our first glimpse of the iPhone a lot has changed. Google continued to design and re-design Android; Windows Phone introduced a colorful, vibrant operating system; yet <a href="http://www.theverge.com/2011/12/13/2612736/ios-history-iphone-ipad">iOS stood mostly still</a>. Until this June, that is, when CEO Tim Cook announced Apple had been working on "<a href="http://www.theverge.com/2013/6/10/4407630/apple-announces-ios-7">the biggest change to iOS</a> since the introduction of the iPhone."</p>
<p>That change is iOS 7, a complete aesthetic overhaul of the interface millions of iPhone owners have known for years. From the moment you turn on an iPhone running iOS 7 through nearly every interaction you …</p>
<p><a href="https://www.theverge.com/2013/9/18/4741724/ios-7-review">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jacob Kastrenakes</name>
			</author>
			
			<title type="html"><![CDATA[Apple quietly shreds its iOS Cards app]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/11/4718532/apple-discontinues-ios-cards-letter-customization-app" />
			<id>https://www.theverge.com/2013/9/11/4718532/apple-discontinues-ios-cards-letter-customization-app</id>
			<updated>2013-09-11T08:40:22-04:00</updated>
			<published>2013-09-11T08:40:22-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple has quietly discontinued its iOS Cards app that allowed users to customize, order, and automatically mail out letters. The app was introduced nearly two years ago alongside the iPhone 4S, but it was never included on a device by default. Though the app wasn't Apple's first foray into printing - it had done that [&#8230;]]]></summary>
			
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											<![CDATA[

						
<figure>

<img alt="" data-caption="apple cards" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14451221/cardsz.1419979895.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	apple cards	</figcaption>
</figure>
<p>Apple has quietly discontinued its iOS Cards app that allowed users to customize, order, and automatically mail out letters. The app was <a href="http://www.theverge.com/apple/2011/10/7/2475435/apple-details-cards-app-for-sending-paper-notes-from-your-iphone">introduced nearly two years ago</a> alongside the iPhone 4S, but it was never included on a device by default. Though the app wasn't Apple's first foray into printing - it had done that for years in iPhoto - it was billed as a fun and simple way to get just a little more tactile at a time when <a href="http://www.theverge.com/2013/9/4/4579832/sorry-for-your-loss-hallmark-struggles-to-update-its-card-empire">most cards are going digital</a>. Apple says that all cards ordered before 4PM ET yesterday, shortly after its press conference, will be delivered, but <a href="http://support.apple.com/kb/HT4990">suggests that</a> interested parties should head back over to iPhoto for futu …</p>
<p><a href="https://www.theverge.com/2013/9/11/4718532/apple-discontinues-ios-cards-letter-customization-app">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jeff Blagdon</name>
			</author>
			
			<title type="html"><![CDATA[Apple closes in on China Mobile&#8217;s 700 million subscribers with iPhone approval]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/11/4718308/apple-closes-in-on-china-mobiles-700-million-subscribers-with-iphone" />
			<id>https://www.theverge.com/2013/9/11/4718308/apple-closes-in-on-china-mobiles-700-million-subscribers-with-iphone</id>
			<updated>2013-09-11T04:35:48-04:00</updated>
			<published>2013-09-11T04:35:48-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Business" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Yesterday, many expected Apple CEO Tim Cook to announce that the company had finally partnered with China Mobile, the world's largest mobile provider, to sell its devices into its previously untapped market of 700 million subscribers. But even though plans for the deal haven't been publicly announced, things do apppear to be coming together: the [&#8230;]]]></summary>
			
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<img alt="" data-caption="gold iphone 5s stock" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14451152/DSC_8716-1024_verge_super_wide.1419979895.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	gold iphone 5s stock	</figcaption>
</figure>
<p>Yesterday, many expected Apple CEO Tim Cook to announce that the company had finally partnered with China Mobile, the world's largest mobile provider, to sell its devices into its previously untapped market of 700 million subscribers. But even though plans for the deal haven't been publicly announced, things do apppear to be coming together: <a href="http://online.wsj.com/article/DN-CO-20130911-000103.html">the <em>Wall Street Journal</em> writes</a> that a Chinese regulator has approved <a href="http://www.theverge.com/2013/9/10/4376296/apple-iphone-5s-5c-everything-you-need-to-know">Apple's new iPhones</a> to run on China Mobile's network. What's more, certain models of the newly announced phones support the TD-LTE bands (38, 39, and 40) in use on the carrier's fourth-generation hardware.</p>
<p>While neither fact proves tha …</p>
<p><a href="https://www.theverge.com/2013/9/11/4718308/apple-closes-in-on-china-mobiles-700-million-subscribers-with-iphone">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Sam Byford</name>
			</author>
			
			<title type="html"><![CDATA[Apple updates iPod line with new &#8216;space gray&#8217; color]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/10/4717484/iphone-5s-space-gray-color-comes-to-apples-ipod-range" />
			<id>https://www.theverge.com/2013/9/10/4717484/iphone-5s-space-gray-color-comes-to-apples-ipod-range</id>
			<updated>2013-09-10T22:26:05-04:00</updated>
			<published>2013-09-10T22:26:05-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple didn't mention any updates to its range of iPods at today's event, but one small change has been made apparent: the iPod touch, nano, and shuffle are now all available to order in the same "space gray" shade that is making its debut with the iPhone 5S. For the touch and nano, the new [&#8230;]]]></summary>
			
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<img alt="" data-caption="space gray ipod nano" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14450891/Screen_Shot_2013-09-11_at_10.42.53_AM.1419979894.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	space gray ipod nano	</figcaption>
</figure>
<p>Apple didn't mention any updates to its range of iPods at today's event, but one small change has been made apparent: the iPod touch, nano, and shuffle are now all available to order in the same "space gray" shade that is <a href="http://www.theverge.com/2013/9/10/4713720/apple-iphone-5s-release-date-price-cost">making its debut with the iPhone 5S</a>. For the touch and nano, the new gray replaces the darker slate shade also seen on the iPhone 5 and now only available on the iPad mini.</p>
<p>The change is a minor one, but the fact that Apple is taking the time to produce the older models in the new color suggests we won't be seeing any more significant additions to the iPod line in the near future. The iPod classic, meanwhile, remains unalt …</p>
<p><a href="https://www.theverge.com/2013/9/10/4717484/iphone-5s-space-gray-color-comes-to-apples-ipod-range">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Verge Video</name>
			</author>
			
			<title type="html"><![CDATA[Apple&#8217;s iPhone 5s / 5c event in under 4 minutes]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/10/4717368/apples-iphone-5s-5c-event-in-under-4-minutes" />
			<id>https://www.theverge.com/2013/9/10/4717368/apples-iphone-5s-5c-event-in-under-4-minutes</id>
			<updated>2013-09-10T20:55:04-04:00</updated>
			<published>2013-09-10T20:55:04-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="TL;DR" /><category scheme="https://www.theverge.com" term="Verge Video" /><category scheme="https://www.theverge.com" term="Watch This" />
							<summary type="html"><![CDATA[700 million iOS 7 devices (estimated). Five free apps (iWork). Two new iPhones (5S and 5C). Three songs (Elvis Costello). Less than four minutes of highlights (this video). Read the full story at The Verge.]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/12037483/LB_7756.0.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>700 million iOS 7 devices (estimated). Five free apps (iWork). Two new iPhones (5S and 5C). Three songs (Elvis Costello). Less than four minutes of highlights (this video).</p>
<p><a href="https://www.theverge.com/2013/9/10/4717368/apples-iphone-5s-5c-event-in-under-4-minutes">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Verge Video</name>
			</author>
			
			<title type="html"><![CDATA[iPhone 5s, 5c, and a twerk-tastic hoax: 90 Seconds on The Verge]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/10/4716754/iphone-5s-5c-and-a-twerktastic-hoax-90sotv" />
			<id>https://www.theverge.com/2013/9/10/4716754/iphone-5s-5c-and-a-twerktastic-hoax-90sotv</id>
			<updated>2013-09-10T19:00:03-04:00</updated>
			<published>2013-09-10T19:00:03-04:00</published>
			<category scheme="https://www.theverge.com" term="90 Seconds On The Verge" /><category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Verge Series" />
							<summary type="html"><![CDATA[His stylish print made him the perfect finishing touch. The cherry on top. He was sleek. Sexy. Real. Teasing the camera all day, he knew how to work it. How to stand out, but not take complete focus. He was Ross Miller's tie. Stories of the day: Written by Nathan Cykiert, Bryan Bishop, and Ross [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/12037459/NSV_293_130905_THUMB.0.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
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<p>His stylish print made him the perfect finishing touch. The cherry on top. He was sleek. Sexy. Real. Teasing the camera all day, he knew how to work it. How to stand out, but not take complete focus. He was Ross Miller's tie.</p>
<p><!-- extended entry --></p><hr class="widget_boundry_marker hidden page_break">
<p><strong>Stories of the day:</strong></p>
<ul class="wp-block-list"><li><a href="http://www.theverge.com/2013/9/10/4713720/apple-iphone-5s-release-date-price-cost">The iPhone 5s: fingerprint sensor and improved camera, starts at $199 and coming September 20th</a></li><li><a href="http://www.theverge.com/2013/9/10/4714570/iphone-5c-release-date-specs-features-price-announcement">iPhone 5c: a plastic and colorful iPhone available on September 20th for $99</a></li><li><a href="http://www.theverge.com/2013/9/10/4715240/ios-7-release-date">iOS 7 will come to iPhones and iPads on September 18th</a></li><li><a href="http://www.theverge.com/2013/9/10/4714206/fiery-twerk-video-is-a-hoax-produced-by-jimmy-kimmel">Fiery twerk video is a hoax, produced by Jimmy Kimmel</a></li></ul><div><font size="2"><span><em>Written by Nathan Cykiert, Bryan Bishop, and Ross Miller. Video and Production by Zach Goldstein.</em></span></font></div>
<p><a href="https://www.theverge.com/2013/9/10/4716754/iphone-5s-5c-and-a-twerktastic-hoax-90sotv">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Aaron Souppouris</name>
			</author>
			
			<title type="html"><![CDATA[iOS 7: what&#8217;s changed since June?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/10/4712538/ios-7-design-evolution" />
			<id>https://www.theverge.com/2013/9/10/4712538/ios-7-design-evolution</id>
			<updated>2013-09-10T17:55:02-04:00</updated>
			<published>2013-09-10T17:55:02-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Design" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple's June preview of a huge redesign for iOS &#226;&#8364;" its first since launching in 2007 &#226;&#8364;" drew a fair amount of criticism. Designers took to sites like Dribbble and Behance to show off their "improved" versions of iOS 7, with common complaints including typography, iconography, and transparency. Three months and six betas later, Apple [&#8230;]]]></summary>
			
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<img alt="" data-caption="iOS 7 black and white" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14449480/hero.1419979888.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	iOS 7 black and white	</figcaption>
</figure>
<p>Apple's <a href="http://www.theverge.com/2013/6/10/4407630/apple-announces-ios-7">June preview</a> of a huge redesign for iOS &acirc;&euro;" its first since launching in 2007 &acirc;&euro;" drew a fair amount of criticism. Designers took to sites like Dribbble and Behance to show off their "improved" versions of iOS 7, with common complaints including typography, iconography, and transparency. Three months and six betas later, Apple is gearing up to ship <a href="http://www.theverge.com/2013/9/10/4376296/apple-iphone-5s-5c-everything-you-need-to-know/">a pair of new iPhones</a> with the new OS, as well as preparing to push iOS 7 to all iPhones and iPads dating back to the iPhone 4 and the second-generation iPad. Although at first glance it might appear that little has changed since June, Apple has actually spent the past three months making  …</p>
<p><a href="https://www.theverge.com/2013/9/10/4712538/ios-7-design-evolution">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Tom Warren</name>
			</author>
			
			<title type="html"><![CDATA[The iPhone 5c isn&#8217;t a cheap iPhone, it&#8217;s just a colorful one]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/10/4716286/iphone-5c-not-a-cheap-iphone-just-colorful" />
			<id>https://www.theverge.com/2013/9/10/4716286/iphone-5c-not-a-cheap-iphone-just-colorful</id>
			<updated>2013-09-10T16:14:13-04:00</updated>
			<published>2013-09-10T16:14:13-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[After months of rumor and speculation, Apple is launching a colorful plastic iPhone 5c. It's the first time the company has offered color variants beyond black and white for any of its iPhones, and it marks a return to plastic that was first introduced with the 3G over five years ago. It's also the first [&#8230;]]]></summary>
			
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<img alt="" data-caption="iPhone 5C stock" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14450581/iphone5creport.1419979893.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	iPhone 5C stock	</figcaption>
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<p>After months of rumor and speculation, Apple is <a href="http://www.theverge.com/2013/9/10/4714570/iphone-5c-release-date-specs-features-price-announcement">launching a colorful plastic iPhone 5c</a>. It's the first time the company has offered color variants beyond black and white for any of its iPhones, and it marks a return to plastic that was first introduced with the 3G over five years ago. It's also the first time Apple has launched two iPhones simultaneously, with a new high-end iPhone 5s set to replace the iPhone 5. Many had expected Apple to alter its iPhone pricing and aim to compete with low-cost Android devices in China, but it hasn't. So why introduce a whole new model now? <!-- extended entry --></p><p>Cost has always been an issue for the iPhone. Apple introduced the  …</p>
<p><a href="https://www.theverge.com/2013/9/10/4716286/iphone-5c-not-a-cheap-iphone-just-colorful">Read the full story at The Verge.</a></p>
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