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	<title type="text">Amazon&#8217;s new Kindle Fire HDX tablets: the full story &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2013-09-25T05:12:59+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/25/4768768/amazons-new-kindle-fire-hdx-tablets-the-full-story" />
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		<entry>
			
			<author>
				<name>Dieter Bohn</name>
			</author>
			
			<title type="html"><![CDATA[Amazon&#8217;s Kindle HDX TV spots put focus on personalized Mayday tech support]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/25/4768794/amazons-kindle-hdx-tv-spots-put-focus-on-personalized-mayday-tech" />
			<id>https://www.theverge.com/2013/9/25/4768794/amazons-kindle-hdx-tv-spots-put-focus-on-personalized-mayday-tech</id>
			<updated>2013-09-25T01:12:59-04:00</updated>
			<published>2013-09-25T01:12:59-04:00</published>
			<category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Alongside the announcement of the new Kindle Fire HDX tablets, Amazon has created three TV spots. Each of the spots focus on Mayday, the innovative tech support feature that allows users to quickly get an Amazon support representative to log into their tablet and fix things. You might think of the feature as a virtual [&#8230;]]]></summary>
			
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<img alt="" data-caption="mayday" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14466748/mayday.1419979935.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	mayday	</figcaption>
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<p>Alongside the announcement of the new <a href="http://www.theverge.com/2013/9/25/4767538/amazon-kindle-fire-hdx-tablets-preview">Kindle Fire HDX tablets</a>, Amazon has created three TV spots. Each of the spots focus on <a href="http://www.theverge.com/2013/9/25/4767996/amazon-mayday-virtual-genius-bar-kindle-fire-hdx-remote-support">Mayday</a>, the innovative tech support feature that allows users to quickly get an Amazon support representative to log into their tablet and fix things. You might think of the feature as a virtual "Genius Bar" for the Kindle Fire series, though of course Amazon doesn't quite position it in those terms. In an <a href="http://www.theverge.com/2013/9/25/4766878/jeff-bezos-interview-amazon-kindle-hdx">interview with <em>The Verge</em></a>, CEO Jeff Bezos pointed out that those creeped out by a representative could turn it off, but "you'd be disabling the greatest feature we've ever made!"</p>
<p>Indeed, Amazon seems to be aware that …</p>
<p><a href="https://www.theverge.com/2013/9/25/4768794/amazons-kindle-hdx-tv-spots-put-focus-on-personalized-mayday-tech">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Joshua Topolsky</name>
			</author>
			
			<title type="html"><![CDATA[Amazon&#8217;s Kindle Fire HDX: power, with a helping hand]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/25/4767538/amazon-kindle-fire-hdx-tablets-preview" />
			<id>https://www.theverge.com/2013/9/25/4767538/amazon-kindle-fire-hdx-tablets-preview</id>
			<updated>2013-09-25T00:00:12-04:00</updated>
			<published>2013-09-25T00:00:12-04:00</published>
			<category scheme="https://www.theverge.com" term="Amazon" /><category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Hands-on" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[The Kindle Fire tablets have always served primarily as portals to Amazon's massive trove of content. But this year, as the company introduces the new Kindle Fire HDX, Amazon tablets are on the precipice of becoming something much more powerful, and much more useful besides. Amazon's ready to compete on specs, on content, and on [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="new kindle fire" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13068001/IMG_3369.1419979934.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	new kindle fire	</figcaption>
</figure>
<p>The <a href="http://www.theverge.com/2012/9/11/3317586/kindle-fire-hd-review-7-inch">Kindle Fire tablets</a> have always served primarily as portals to Amazon's massive trove of content. But this year, as the company introduces the new Kindle Fire HDX, Amazon tablets are on the precipice of becoming something much more powerful, and much more useful besides. Amazon's ready to compete on specs, on content, and on price - and it makes a compelling case in every respect.</p>
<p>The HDX is actually two tablets: a 7-inch model and an 8.9-inch version, just like the Kindle Fire HD before it. Both are still relatively inconspicuously designed, with virtually no flair - they're just black. Both models feel solid and well made when you're  …</p>
<p><a href="https://www.theverge.com/2013/9/25/4767538/amazon-kindle-fire-hdx-tablets-preview">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Joshua Topolsky</name>
			</author>
			
			<title type="html"><![CDATA[Jeff Bezos wants to delight you]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/25/4766878/jeff-bezos-interview-amazon-kindle-hdx" />
			<id>https://www.theverge.com/2013/9/25/4766878/jeff-bezos-interview-amazon-kindle-hdx</id>
			<updated>2013-09-25T00:00:11-04:00</updated>
			<published>2013-09-25T00:00:11-04:00</published>
			<category scheme="https://www.theverge.com" term="Features" /><category scheme="https://www.theverge.com" term="Interview" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Jeff Bezos has a big laugh. It's a shotgun; a booming sound that reverberates through a room. It can be a little scary, actually. It is not subtle, gentle, or otherwise restrained. But when he does laugh - which is often - it is a laugh trained squarely on the room. Not inward, but outward. [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/13067997/IMG_3213_-_Version_2__3_.1434474366.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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		</figcaption>
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<p>Jeff Bezos has a big laugh. It's a shotgun; a booming sound that reverberates through a room. It can be a little scary, actually. It is not subtle, gentle, or otherwise restrained. But when he does laugh - which is often - it is a laugh trained squarely on the room. Not inward, but outward. A laugh that says: there's fun to be had, so join in.</p>
<p>To say that Bezos is one of America's most accomplished and prolific businessmen would be an understatement. In a little under two decades, he went from wide-eyed internet soothsayer and humble online bookseller to superstar - nay, titan - of a new industry. Several industries actually, and counting;  …</p>
<p><a href="https://www.theverge.com/2013/9/25/4766878/jeff-bezos-interview-amazon-kindle-hdx">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Dan Seifert</name>
			</author>
			
			<title type="html"><![CDATA[Amazon&#8217;s new $139 Kindle Fire HD is the cheap tablet to buy]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/25/4768322/amazon-new-139-kindle-fire-hd-is-the-cheap-tablet-to-get" />
			<id>https://www.theverge.com/2013/9/25/4768322/amazon-new-139-kindle-fire-hd-is-the-cheap-tablet-to-get</id>
			<updated>2013-09-25T00:00:07-04:00</updated>
			<published>2013-09-25T00:00:07-04:00</published>
			<category scheme="https://www.theverge.com" term="Amazon" /><category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Amazon is rolling out the brand-new&#194; Kindle FIre HDX with upgraded everything tonight, but last year's Kindle Fire HD isn't going anywhere anytime soon. In fact, the company announced that it is updating the tablet and cutting its price down to $139 &#226;&#8364;" a very aggressive price point for a still-competitive tablet. The new Kindle [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="Amazon Kindle Fire HD" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14466603/KindleFireHDLandscapeAngle.1419979935.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Amazon Kindle Fire HD	</figcaption>
</figure>
<p>Amazon is rolling out the brand-new&Acirc; <a href="http://www.theverge.com/2013/9/25/4767538/amazon-kindle-fire-hdx-tablets-preview">Kindle FIre HDX with upgraded everything</a> tonight, but last year's <a href="http://www.theverge.com/2012/9/11/3317586/kindle-fire-hd-review-7-inch">Kindle Fire HD</a> isn't going anywhere anytime soon. In fact, the company announced that it is updating the tablet and cutting its price down to $139 &acirc;&euro;" a very aggressive price point for a still-competitive tablet.</p>
<p>The new Kindle Fire HD features a 7-inch, 1280 x 800 pixel display, faster dual-core 1.5GHz processor, and dual stereo speakers. It won't give the <a href="http://www.theverge.com/2013/7/26/4558626/google-nexus-7-review-2013">new Nexus 7</a> much of a performance challenge (that's reserved for the new HDX models), but for nearly $100 less, it's certainly an enticing deal for anyone looking for a low-cost tablet. …</p>
<p><a href="https://www.theverge.com/2013/9/25/4768322/amazon-new-139-kindle-fire-hd-is-the-cheap-tablet-to-get">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Dan Seifert</name>
			</author>
			
			<title type="html"><![CDATA[Amazon launches Mayday, a virtual Genius Bar for the Kindle Fire HDX]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/25/4767996/amazon-mayday-virtual-genius-bar-kindle-fire-hdx-remote-support" />
			<id>https://www.theverge.com/2013/9/25/4767996/amazon-mayday-virtual-genius-bar-kindle-fire-hdx-remote-support</id>
			<updated>2013-09-25T00:00:06-04:00</updated>
			<published>2013-09-25T00:00:06-04:00</published>
			<category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Amazon may be trotting out new versions of its Kindle Fire tablets and an updated software platform for them, but its also introducing a unique new feature that's arguably the most interesting part of the whole deal. Called Mayday, the feature is a built-in remote support and instant helpline for every Kindle Fire HDX. If [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="Amazon Mayday on the Kindle Fire" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14466504/amazonmayday1_1020.1419979935.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Amazon Mayday on the Kindle Fire	</figcaption>
</figure>
<p>Amazon may be trotting out <a href="http://www.theverge.com/2013/9/25/4767538/amazon-kindle-fire-hdx-tablets-preview">new versions of its Kindle Fire tablets</a> and an updated software platform for them, but its also introducing a unique new feature that's arguably the most interesting part of the whole deal. Called Mayday, the feature is a built-in remote support and instant helpline for every Kindle Fire HDX. If it sounds like a virtual version of Apple's vaunted Genius Bar, that's because it kind of is.</p>
<p>Mayday is available 24 hours a day, 365 days a year. It is accessed by a dedicated button found right in the tablet's Quick Settings menu. A tap on that button connects the user with a live support representative in 15 seconds or  …</p>
<p><a href="https://www.theverge.com/2013/9/25/4767996/amazon-mayday-virtual-genius-bar-kindle-fire-hdx-remote-support">Read the full story at The Verge.</a></p>
						]]>
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