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	<title type="text">Apple&#8217;s iBeacon: tracking the tech that makes your iPhone a billboard &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2014-07-31T18:59:19+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/2/1/5367968/ibeacon-apple-bluetooth-notifications-stream" />
	<id>https://www.theverge.com/rss/stream/5132009</id>
	<link rel="self" type="application/atom+xml" href="https://www.theverge.com/rss/stream/5132009" />

	<icon>https://platform.theverge.com/wp-content/uploads/sites/2/2025/01/verge-rss-large_80b47e.png?w=150&amp;h=150&amp;crop=1</icon>
		<entry>
			
			<author>
				<name>Josh Lowensohn</name>
			</author>
			
			<title type="html"><![CDATA[San Francisco Airport testing beacon system for blind travelers]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/7/31/5956265/san-francisco-airport-testing-beacon-system-for-blind-travelers" />
			<id>https://www.theverge.com/2014/7/31/5956265/san-francisco-airport-testing-beacon-system-for-blind-travelers</id>
			<updated>2014-07-31T14:59:19-04:00</updated>
			<published>2014-07-31T14:59:19-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[San Francisco Airport is testing out location-aware beacons to help visually-impaired people navigate around one of its newest terminals, a program it could roll out to the rest of the airport if successful. An early version of the system was shown off to press today for use on Apple iOS devices, though SFO also plans [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14793799/untitled-12.0.1406932700.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>San Francisco Airport is testing out location-aware beacons to help visually-impaired people navigate around one of its newest terminals, a program it could roll out to the rest of the airport if successful. An early version of the system was shown off to press today for use on Apple iOS devices, though SFO also plans to make it available for Android users and eventually expand the system to serve up information for those who can see.</p>
<!-- extended entry --><hr class="widget_boundry_marker hidden page_break">
<p>The beacons are coming from an indoor positioning company <a href="http://indoo.rs/">Indoo.rs</a> and have been installed throughout the terminal. Each beacon will connect to a smartphone app to pop up with information when a user gets with …</p>
<p><a href="https://www.theverge.com/2014/7/31/5956265/san-francisco-airport-testing-beacon-system-for-blind-travelers">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Josh Lowensohn</name>
			</author>
			
			<title type="html"><![CDATA[Taxi app will use Apple&#8217;s iBeacon and your iPhone to broadcast coupons to nearby users]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/7/8/5881853/taxi-hailing-app-will-use-apples-ibeacon-to-broadcast-referrals-to-others" />
			<id>https://www.theverge.com/2014/7/8/5881853/taxi-hailing-app-will-use-apples-ibeacon-to-broadcast-referrals-to-others</id>
			<updated>2014-07-08T18:17:52-04:00</updated>
			<published>2014-07-08T18:17:52-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[How would you feel being a walking advertisement? If you're wearing a T-shirt with a company's logo on it, that's one thing. But your phone - in your pocket? That's quite another, and it's just what taxi hailing company Taxi Magic is doing with its iOS app. A new version being released this Thursday will [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14771340/theverge2_1020.0.1410255038.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>How would you feel being a walking advertisement? If you're wearing a T-shirt with a company's logo on it, that's one thing. But your phone - in your pocket? That's quite another, and it's just what taxi hailing company <a href="https://taximagic.com/en_US">Taxi Magic</a> is doing with its iOS app. A new version being released this Thursday will let you beam out your referral code for the service to others, all using Apple's iBeacon technology.</p>
<!-- extended entry --><hr class="widget_boundry_marker hidden page_break"><p><q class="right">Not everyone will get spammed</q></p>
<p>These notifications won't pop up for everyone though, just other Taxi Magic users who have downloaded the app and have it open, but have never ordered up a ride. They don't have to type anything in, and you get a …</p>
<p><a href="https://www.theverge.com/2014/7/8/5881853/taxi-hailing-app-will-use-apples-ibeacon-to-broadcast-referrals-to-others">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Rich McCormick</name>
			</author>
			
			<title type="html"><![CDATA[MLB introducing Apple iBeacons to 20 ballparks in March]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/1/31/5363834/mlb-apple-ibeacons-to-20-teams-ballparks-in-march" />
			<id>https://www.theverge.com/2014/1/31/5363834/mlb-apple-ibeacons-to-20-teams-ballparks-in-march</id>
			<updated>2014-01-31T02:44:51-05:00</updated>
			<published>2014-01-31T02:44:51-05:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[When Apple added support for iBeacons - small, lower-power Bluetooth LE transmitters that offer a host of location-based services - into iOS 7, Major League Baseball was one of the first companies to show the new feature's potential. Now a source familiar with the matter has confirmed MLB will be installing and using thousands of [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="At Bat iOS" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14607881/at_bat_ios.1419980298.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	At Bat iOS	</figcaption>
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<p>When Apple added support for iBeacons - small, lower-power Bluetooth LE transmitters that offer a host of location-based services - into iOS 7, Major League Baseball was one of the first companies to show the new feature's potential. Now a source familiar with the matter has confirmed MLB will be installing and using thousands of iBeacons in some of its teams' ballparks by the end of March.</p>
<p><a href="http://www.macrumors.com/2014/01/30/mlb-ibeacon-rollout/"><em>MacRumors </em>says</a> 20 of the 30 teams in the league - including the Boston Red Sox, San Diego Padres, LA Dodgers, and San Francisco Giants - will have their stadiums outfitted with around 100 beacons in March. The iBeacons, which have already been deployed i …</p>
<p><a href="https://www.theverge.com/2014/1/31/5363834/mlb-apple-ibeacons-to-20-teams-ballparks-in-march">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Dan Seifert</name>
			</author>
			
			<title type="html"><![CDATA[Ex-Vertu designer launches iBeacon competitor for Android]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/1/20/5325886/datzing-ibeacon-location-alerts-android-frank-nuovo" />
			<id>https://www.theverge.com/2014/1/20/5325886/datzing-ibeacon-location-alerts-android-frank-nuovo</id>
			<updated>2014-01-20T08:00:02-05:00</updated>
			<published>2014-01-20T08:00:02-05:00</published>
			<category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Business" /><category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Location-aware advertising was thrown into the spotlight last year when Apple launched its iBeacon service in 254 stores. iBeacon uses Bluetooth transmitters to push alerts to shoppers' phones as they walk around Apple stores and other retail outlets. Foursquare launched a similar service that tracks your location and pushes alerts to your phone when it [&#8230;]]]></summary>
			
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<img alt="" data-caption="Datzing for Android" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14596159/datzingheroimage.1419980267.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Datzing for Android	</figcaption>
</figure>
<p>Location-aware advertising was thrown into the spotlight last year when Apple <a href="http://www.theverge.com/2013/12/6/5181302/apple-store-ibeacon-rollout">launched its iBeacon service</a> in 254 stores. iBeacon uses Bluetooth transmitters to push alerts to shoppers' phones as they walk around Apple stores and other retail outlets. Foursquare <a href="http://www.theverge.com/2013/8/29/4671936/foursquare-will-soon-push-personal-recommendations-to-your-phone">launched a similar service</a> that tracks your location and pushes alerts to your phone when it detects you are near something of interest. Datzing, a new service developed by <a href="http://www.theverge.com/2014/1/10/5294086/metawatch-frank-nuovo-on-design-smartwatches-and-humans">ex-Vertu designer Frank Nuovo</a> and launching for Android later this year, promises to take that idea even further by making it easier for businesses and groups to broadcast messages to passersby.</p>
<p>Datzing's system  …</p>
<p><a href="https://www.theverge.com/2014/1/20/5325886/datzing-ibeacon-location-alerts-android-frank-nuovo">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jacob Kastrenakes</name>
			</author>
			
			<title type="html"><![CDATA[Apple&#8217;s iBeacon expands to 100 American Eagle stores]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/1/16/5316354/apples-ibeacon-expands-to-100-american-eagle-stores" />
			<id>https://www.theverge.com/2014/1/16/5316354/apples-ibeacon-expands-to-100-american-eagle-stores</id>
			<updated>2014-01-16T16:07:12-05:00</updated>
			<published>2014-01-16T16:07:12-05:00</published>
			<category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple's iBeacon technology is making its way into 100 American Eagle and Aerie stores as part of Shopkick's latest trial. iBeacon allows for the creation of simple transmitters that can communicate with a smartphone - often to tell that phone where it is - and Shopkick has been moving aggressively to get its branded beacons [&#8230;]]]></summary>
			
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<img alt="" data-caption="via 4.bp.blogspot.com" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14593248/tsq.1419980261.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	via 4.bp.blogspot.com	</figcaption>
</figure>
<p>Apple's iBeacon technology is making its way into 100 American Eagle and Aerie stores as part of Shopkick's latest trial. iBeacon allows for the creation of simple transmitters that can communicate with a smartphone - often to tell that phone where it is - and Shopkick has been moving aggressively to get its branded beacons into retail stores so that it can automatically notify shoppers of deals and product suggestions when they walk in the door. It would be a huge improvement for Shopkick, which currently relies on users opening up the app when they're in a store to view deals.</p>
<p><!-- extended entry --></p><hr class="widget_boundry_marker hidden page_break">
<p>For now, Shopkick users who walk into one of the 100 American  …</p>
<p><a href="https://www.theverge.com/2014/1/16/5316354/apples-ibeacon-expands-to-100-american-eagle-stores">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Rich McCormick</name>
			</author>
			
			<title type="html"><![CDATA[Grocery stores push coupons to iPhones with iBeacons]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2014/1/7/5282872/ibeacons-in-grocery-stores-for-inmarket-app-users" />
			<id>https://www.theverge.com/2014/1/7/5282872/ibeacons-in-grocery-stores-for-inmarket-app-users</id>
			<updated>2014-01-07T03:05:14-05:00</updated>
			<published>2014-01-07T03:05:14-05:00</published>
			<category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Late last year, Apple outfitted 254 of its US stores with small, low-power Bluetooth transmitters. Called iBeacons, the transmitters work in tandem with iPhones running iOS 7 and the Apple Store's dedicated app to provide users with very precise location information and guides to getting the most of their shopping trip. Now a company called [&#8230;]]]></summary>
			
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<img alt="" data-caption="inmarket-app" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14583275/inmarket.1419980225.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	inmarket-app	</figcaption>
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<p>Late last year, <a href="http://www.theverge.com/2013/12/6/5181302/apple-store-ibeacon-rollout">Apple outfitted</a> 254 of its US stores with small, low-power Bluetooth transmitters. Called iBeacons, the transmitters work in tandem with iPhones running iOS 7 and the Apple Store's dedicated app to provide users with very precise location information and <a href="http://www.theverge.com/2013/12/6/5182938/apple-ibeacon-location-aware-shopping-hands-on">guides to getting the most of their shopping trip</a>. Now a company called inMarket is the bringing the technology to provide a group of US grocery store customers with deals, reminders, and rewards.</p>
<!-- extended entry --><hr class="widget_boundry_marker hidden page_break"><p><iframe frameborder="0" height="315" width="560" src="//player.vimeo.com/video/83270004?title=0&amp;byline=0&amp;portrait=0"></iframe></p>
<p>From today, selected Safeway and Giant Eagle stores in Cleveland, San Francisco, and Seattle will be outfitted with iBeacons that use inMarket's <a href="http://www.inmarket.com/mobiletomortar/">Mobile to Mortar platform</a> to push n …</p>
<p><a href="https://www.theverge.com/2014/1/7/5282872/ibeacons-in-grocery-stores-for-inmarket-app-users">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Chris Welch</name>
			</author>
			
			<title type="html"><![CDATA[A shopping trip with iBeacon, Apple&#8217;s secret weapon for navigating stores]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/12/6/5182938/apple-ibeacon-location-aware-shopping-hands-on" />
			<id>https://www.theverge.com/2013/12/6/5182938/apple-ibeacon-location-aware-shopping-hands-on</id>
			<updated>2013-12-06T19:10:15-05:00</updated>
			<published>2013-12-06T19:10:15-05:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Hands-on" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple today quietly switched on what many consider to be a secret weapon of iOS 7: iBeacons. The technology allows your iPhone to provide a location-aware shopping experience whenever you walk into any Apple Store in the US. It does this by communicating with tiny, low-power Bluetooth transmitters hidden above shelves and under product display [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="Apple Store Cube 1020 stock" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14551760/theverge21_1020.1419980147.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Apple Store Cube 1020 stock	</figcaption>
</figure>
<p>Apple today quietly switched on what many consider to be a secret weapon of iOS 7: iBeacons. The technology allows your iPhone to <a href="http://www.theverge.com/2013/12/6/5181302/apple-store-ibeacon-rollout">provide a location-aware shopping experience</a> whenever you walk into any Apple Store in the US. It does this by communicating with tiny, low-power Bluetooth transmitters hidden above shelves and under product display tables. These transmitters reveal your precise location to the Apple Store app, enabling it to instantly ping you with notifications about hardware you're toying with at any given moment. Perhaps more importantly, it also highlights features of the Apple Store app you may not have known about. For inst …</p>
<p><a href="https://www.theverge.com/2013/12/6/5182938/apple-ibeacon-location-aware-shopping-hands-on">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Aaron Souppouris</name>
			</author>
			
			<title type="html"><![CDATA[Apple&#8217;s iBeacon location-aware shopping goes live today]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/12/6/5181302/apple-store-ibeacon-rollout" />
			<id>https://www.theverge.com/2013/12/6/5181302/apple-store-ibeacon-rollout</id>
			<updated>2013-12-06T06:45:38-05:00</updated>
			<published>2013-12-06T06:45:38-05:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Apple is switching on "iBeacons" across its 254 US stores today, according to a report from the Associated Press. iBeacons, which use low-power Bluetooth transmitters to offer location-aware services to your phone, were quietly introduced along with iOS 7, and although other retailers have toyed with the idea of adding beacons to its stores, Apple's [&#8230;]]]></summary>
			
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<img alt="" data-caption="applestore-grandcentral" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14551180/applestore-grandcentral25.1419980145.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	applestore-grandcentral	</figcaption>
</figure>
<p>Apple is switching on "iBeacons" across its 254 US stores today, according to <a href="http://ca.finance.yahoo.com/news/custom-offers-guidance-walk-around-apple-stores-precise-083748115.html">a report from the Associated Press</a>. iBeacons, which use low-power Bluetooth transmitters to <a href="http://www.theverge.com/2013/9/11/4718082/ios-7-ibeacons-could-solve-indoor-mapping-make-shopping-better">offer location-aware services to your phone</a>, were quietly introduced along with iOS 7, and although <a href="http://www.theverge.com/2013/11/21/5129336/macys-apple-ibeacon-support-herald-union-square-stores-shopkick">other retailers</a> have toyed with the idea of adding beacons to its stores, Apple's rollout today represents the first major deployment of the technology.</p>
<p><!-- extended entry --></p><hr class="widget_boundry_marker hidden page_break">
<p>The Apple Store iBeacons will work in tandem with the Apple Store app. Provided you've got the app on your phone and have given Apple permission to track you, it'll attempt to offer an augmented retail experience tailored to  …</p>
<p><a href="https://www.theverge.com/2013/12/6/5181302/apple-store-ibeacon-rollout">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jacob Kastrenakes</name>
			</author>
			
			<title type="html"><![CDATA[Macy&#8217;s begins iBeacon shopping test, will send alerts to your iPhone when you enter stores]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/11/21/5129336/macys-apple-ibeacon-support-herald-union-square-stores-shopkick" />
			<id>https://www.theverge.com/2013/11/21/5129336/macys-apple-ibeacon-support-herald-union-square-stores-shopkick</id>
			<updated>2013-11-21T09:56:58-05:00</updated>
			<published>2013-11-21T09:56:58-05:00</published>
			<category scheme="https://www.theverge.com" term="Apps" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Your iPhone could soon know when you walk into a Macy's, and start telling you what to look for. Macy's is the first major retailer to roll out support for Apple's new iBeacons, a type of Bluetooth hotspot introduced in the newest version of iOS. Within the "coming weeks," iPhone owners who use the retail [&#8230;]]]></summary>
			
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<img alt="" data-caption="macy&#039;s herald square (from MACY&#039;S)" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14533989/img3950_9726_2592_1944.1419980105.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	macy's herald square (from MACY'S)	</figcaption>
</figure>
<p>Your iPhone could soon know when you walk into a Macy's, and start telling you what to look for. Macy's is the first major retailer to roll out support for Apple's new iBeacons, a type of Bluetooth hotspot introduced in the newest version of iOS. Within the "coming weeks," iPhone owners who use the retail app Shopkick will start receiving a notification when they walk into either Macy's Herald Square, New York or Union Square, San Francisco locations. The notification will direct them into Shopkick's app, which can alert them to deals and remind them of products they were interested in that are on sale at the store.</p>
<p>So far the trial is limi …</p>
<p><a href="https://www.theverge.com/2013/11/21/5129336/macys-apple-ibeacon-support-herald-union-square-stores-shopkick">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jacob Kastrenakes</name>
			</author>
			
			<title type="html"><![CDATA[Apple TVs can now be set up just by tapping them with an iPhone]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/2013/9/25/4771222/apple-tv-enables-ibeacon-setup-by-tapping-iphone-ipad-against-it" />
			<id>https://www.theverge.com/2013/9/25/4771222/apple-tv-enables-ibeacon-setup-by-tapping-iphone-ipad-against-it</id>
			<updated>2013-09-25T18:28:08-04:00</updated>
			<published>2013-09-25T18:28:08-04:00</published>
			<category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Setting up a new Apple TV just got a whole lot simpler. Users will now be able to set up their entire system just by tapping an iOS 7 device against it - no slow process of scrolling and clicking through menus needed. The process will automatically beam over a user's Wi-Fi network and password, [&#8230;]]]></summary>
			
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<img alt="" data-caption="apple-tv-560" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/14467520/apple-tv-560.1419979939.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Setting up a new Apple TV just got a whole lot simpler. Users will now be able to <a href="http://support.apple.com/kb/HT5900">set up their entire system</a> just by tapping an iOS 7 device against it - no slow process of scrolling and clicking through menus needed. The process will automatically beam over a user's Wi-Fi network and password, their iTunes Store account, and their language and region preferences to the media streamer. It works by connecting the two devices over Bluetooth, and it's ostensibly one of the first applications that we've seen of what iPhones and iPads are capable of when using <a href="http://www.theverge.com/2013/9/11/4718082/ios-7-ibeacons-could-solve-indoor-mapping-make-shopping-better">Apple's new iBeacon technology</a>, which creates low-power Bluetooth hotspots that perform …</p>
<p><a href="https://www.theverge.com/2013/9/25/4771222/apple-tv-enables-ibeacon-setup-by-tapping-iphone-ipad-against-it">Read the full story at The Verge.</a></p>
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