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	<title type="text">RAM price hikes: the latest on the global memory shortage &#8211; The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2026-08-27T18:33:11+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.theverge.com/news/839353/pc-ram-shortage-pricing-spike-news" />
	<id>https://www.theverge.com/rss/stream/839353</id>
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		<entry>
			
			<author>
				<name>Allison Johnson</name>
			</author>
			
			<title type="html"><![CDATA[Google tells Android app developers to cool it on memory use, or else]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/985679/google-play-android-17-memory-limit" />
			<id>https://www.theverge.com/?p=985679</id>
			<updated>2026-08-27T14:33:11-04:00</updated>
			<published>2026-08-27T14:33:11-04:00</published>
			<category scheme="https://www.theverge.com" term="Android" /><category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Google will start policing memory-hungry Android apps as a direct response to the RAM crisis. Spotted by TechCrunch, the company yesterday published a memo addressing the Play Store's role in enforcing new memory-usage restrictions. The post emphasizes the importance of meeting new memory usage limits for apps, in order "to help developers navigate industry-wide hardware [&#8230;]]]></summary>
			
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<figure>

<img alt="An image of the Android logo on a blue and green background" data-caption="The memory crisis just won’t quit. | Image: Alex Castro / The Verge" data-portal-copyright="Image: Alex Castro / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/05/acastro_STK112_android_01.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	The memory crisis just won’t quit. | Image: Alex Castro / The Verge	</figcaption>
</figure>
<p class="wp-block-paragraph">Google will start policing memory-hungry Android apps as a direct response to the RAM crisis. <a href="https://techcrunch.com/2026/08/27/ais-memory-crunch-is-coming-for-android-apps/">Spotted by <em>TechCrunch</em></a>, the company yesterday <a href="https://android-developers.googleblog.com/2026/08/app-quality-memory-optimization-secure-onboarding.html">published a memo addressing the Play Store's role in enforcing new memory-usage restrictions.</a> The post emphasizes the importance of meeting new memory usage limits for apps, in order "to help developers navigate industry-wide hardware constraints and Android's broader memory limits," it says. And failing to meet the new memory restrictions will come with consequences.</p>
<p class="wp-block-paragraph">The memory limitations were <a href="https://developer.android.com/about/versions/17/behavior-changes-all#app-memory-limits">first introduced with Android 17</a>, appearing first on Pixel phones. It's probably no coincidence that <a href="https://www.theverge.com/tech/978013/google-pixel-11-series-hands-on-hardware-software">the base  …</a></p>
<p><a href="https://www.theverge.com/tech/985679/google-play-android-17-memory-limit">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jennifer Pattison Tuohy</name>
			</author>
			
			<title type="html"><![CDATA[Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/983598/amazon-price-increase-echo-kindle-fire-tv" />
			<id>https://www.theverge.com/?p=983598</id>
			<updated>2026-08-24T12:16:42-04:00</updated>
			<published>2026-08-22T09:41:01-04:00</published>
			<category scheme="https://www.theverge.com" term="Amazon" /><category scheme="https://www.theverge.com" term="Amazon Alexa" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Citing "significant increases in memory and storage component costs," Amazon has raised prices on Echos, Kindles, Fire TVs, and Eeros by up to 60 percent, as first reported by Fortune. The cheapest products in Amazon's lineup were hit hardest, with the Echo Dot smart speaker jumping from $49.99 to $79.99. The Fire TV Stick 4K [&#8230;]]]></summary>
			
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<img alt="" data-caption="The Echo Dot Max went from $99.99 to $119.99 overnight, while its sibling the Echo Dot jumped to $79.99 from $49.99. | Photo by Jennifer Pattison Tuohy / The Verge" data-portal-copyright="Photo by Jennifer Pattison Tuohy / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/10/258034_Echo_Dot_Max_2025_JTuohy_0008.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	The Echo Dot Max went from $99.99 to $119.99 overnight, while its sibling the Echo Dot jumped to $79.99 from $49.99. | Photo by Jennifer Pattison Tuohy / The Verge	</figcaption>
</figure>
<p class="wp-block-paragraph">Citing "significant increases in memory and storage component costs," Amazon has raised prices on Echos, Kindles, <a href="https://www.pocket-lint.com/amazon-just-quietly-raised-the-price-of-all-its-fire-sticks/">Fire TVs</a>, and Eeros by up to 60 percent, as <a href="https://fortune.com/2026/08/21/exclusive-amazon-quietly-hiked-prices-echo-fire-tv-kindle-eero-significant-increases-memory-costs">first reported by Fortune</a>.</p>
<p class="wp-block-paragraph">The cheapest products in Amazon's lineup were hit hardest, with the <a href="https://www.amazon.com/dp/B09B94RL1R?ref=amzdv_ucc_dp_lod__B09B94RL1R">Echo Dot</a> smart speaker jumping from $49.99 to $79.99. The <a href="https://www.amazon.com/all-new-amazon-fire-tv-stick-4k-max/dp/B0BP9SNVH9">Fire TV Stick 4K Max</a> also rose by over 40 percent to $84.99, and the <a href="https://www.amazon.com/All-new-Amazon-Kindle-Paperwhite-glare-free/dp/B0CFPJYX7P/ref=sr_1_1?crid=13BXZ304A2RFN&amp;dib=eyJ2IjoiMSJ9.19PtVsvYIrlN6GTWsPbozqeX6nw_9RofLZlNTwtyoGb6khtFJvO-U162qS8YqOdWnV5u7pPJJZFaOPbuDJCJgpeXlaU-K-0tTNowqQL7n7areilVXSRtHXXhv-j6OKzSb-SyLmN6rEmYubiB9p61gmzWuK3jPg3VpmxckJBt6remmBSAaHl-fKStI2z5GQTGbAyhqyI72-uCKK3G98LwlorFb3jZcVz4s3x2-Vgm1kM.lE4baJtFuWcoLPbFfsYskogwTsFKZJ1WiUlWeth3JIg&amp;dib_tag=se&amp;keywords=Kindle%2B(16GB)&amp;qid=1787406198&amp;sprefix=kindle%2B16gb%2B%2Caps%2C207&amp;sr=8-1&amp;ufe=app_do%3Aamzn1.fos.ed73e2ba-4d06-4781-aee7-c317fe036206&amp;th=1">base level Kindle </a>now costs $149.99, a nearly 37 percent increase.</p>
<p class="wp-block-paragraph">In a statement to <em>The Verge</em>, Kristy Schmidt, senior communications manager of Amazon's Devices &amp; Services division, said, "The consumer electronics industry is facing significant increases in memory a …</p>
<p><a href="https://www.theverge.com/tech/983598/amazon-price-increase-echo-kindle-fire-tv">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Terrence O’Brien</name>
			</author>
			
			<title type="html"><![CDATA[Xbox prices are increasing by up to €200 or £170]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/games/974253/xbox-prices-increasing-200-euros" />
			<id>https://www.theverge.com/?p=974253</id>
			<updated>2026-08-02T12:18:38-04:00</updated>
			<published>2026-08-02T12:14:20-04:00</published>
			<category scheme="https://www.theverge.com" term="Gaming" /><category scheme="https://www.theverge.com" term="Microsoft" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Xbox" />
							<summary type="html"><![CDATA[When Microsoft announced its latest round of Xbox price bumps in June, it only gave US pricing. Now we know the pricing increases for the EU and UK, and they're dramatic. Depending on the model, Xbox prices are increasing by up to &#8364;200 or &#163;170. The 1TB Xbox Series X with a disc drive is [&#8230;]]]></summary>
			
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<figure>

<img alt="The black 1TB Xbox Series S console" data-caption="" data-portal-copyright="Photo by Tom Warren / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/24895379/VLS_5062.JPG?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p class="wp-block-paragraph">When Microsoft announced its latest round of <a href="https://www.theverge.com/games/957042/xbox-price-increase-memory-shortage">Xbox price bumps</a> in June, it only gave US pricing. Now we know the pricing increases for the <a href="https://www.resetera.com/threads/microsoft-raises-price-of-xbox-series-in-europe-by-up-to-200-euros-in-uk-by-up-to-170-gbp.1593001/">EU and UK</a>, and they're dramatic. Depending on the model, Xbox prices are increasing by up to &euro;200 or &pound;170. The 1TB Xbox Series X with a disc drive is going up by over 30 percent from &pound;499.99 / &euro;599.99 to &pound;669.99 / &euro;799.99. The 512GB Xbox Series S is getting a price increase of over 43 percent, jumping from &pound;299.99 / &euro;349.99 to &pound;429.99 / &euro;499.99.</p>
<p class="wp-block-paragraph">While other consoles have received price bumps as RAM and storage prices skyrocket due to demand from the AI industry, none have been quite as dramatic as Microso …</p>
<p><a href="https://www.theverge.com/games/974253/xbox-prices-increasing-200-euros">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Stevie Bonifield</name>
			</author>
			
			<title type="html"><![CDATA[Best Buy is selling an RTX 5080 for more than the RTX 5090’s MSRP]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/games/973173/asus-rog-rtx-5080-price-hike-best-buy" />
			<id>https://www.theverge.com/?p=973173</id>
			<updated>2026-07-30T11:48:10-04:00</updated>
			<published>2026-07-30T11:48:10-04:00</published>
			<category scheme="https://www.theverge.com" term="Gaming" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Nvidia" /><category scheme="https://www.theverge.com" term="PC Gaming" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Best Buy has raised the price of the Asus ROG Astral RTX 5080 OC to $2,099 - the first time a major US retailer is directly selling an RTX 5080 for more than the $1,999 MSRP of the RTX 5090, VideoCardz reports. The ROG Astral RTX 5080 OC now costs 40 percent more than its [&#8230;]]]></summary>
			
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<figure>

<img alt="The Asus ROG Astral RTX 5080 OC graphics card in front of a white background" data-caption="" data-portal-copyright="Image: Asus" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/asus-rog-astral-rtx-5080-oc.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
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<p class="wp-block-paragraph">Best Buy has raised the price of the <a href="https://www.bestbuy.com/product/asus-rog-astral-nvidia-geforce-rtx-5080-16gb-gddr7-pci-express-5-0-graphics-card-black/JJGGLH7RYH">Asus ROG Astral RTX 5080 OC</a> to $2,099 - the first time a major US retailer is directly selling an RTX 5080 for more than the $1,999 MSRP of the RTX 5090, <a href="https://videocardz.com/newz/best-buy-raises-high-end-geforce-rtx-50-pricing-first-rtx-5080-now-exceeds-rtx-5090-msrp"><em>VideoCardz</em></a> reports. The ROG Astral RTX 5080 OC now costs 40 percent more than its launch price of $1,499, and over double the $999 MSRP of the RTX 5080 Founders Edition. </p>
<p class="wp-block-paragraph">As <em>VideoCardz</em> notes, this is currently the only RTX 5080 directly sold by Best Buy that's priced over the RTX 5090's MSRP. There are still other RTX 5080 GPUs available for significantly less, including at other retailers - Asus is selling the ROG Astral RTX 5080 OC for $1,899, which i …</p>
<p><a href="https://www.theverge.com/games/973173/asus-rog-rtx-5080-price-hike-best-buy">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Stevie Bonifield</name>
			</author>
			
			<title type="html"><![CDATA[Qualcomm is raising phone chip prices starting September 1st]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/972894/qualcomm-price-hikes-q2-2026-earnings" />
			<id>https://www.theverge.com/?p=972894</id>
			<updated>2026-07-29T17:41:56-04:00</updated>
			<published>2026-07-29T17:41:56-04:00</published>
			<category scheme="https://www.theverge.com" term="Business" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Phones" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[RAMageddon won't be the only reason your next phone costs more - Qualcomm is about to raise prices on all its processors, as well. Qualcomm CEO Cristiano Amon said on Wednesday that "prices are going to go up" on the company's products starting on September 1st, CNBC reports. The price hikes were rumored last week [&#8230;]]]></summary>
			
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<figure>

<img alt="Qualcomm logo over a multicolored illustration" data-caption="" data-portal-copyright="Illustration by Alex Castro / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/24007992/acastro_STK082_qualcomm_02.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
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</figure>
<p class="wp-block-paragraph">RAMageddon won't be the only reason your next phone costs more - Qualcomm is about to raise prices on all its processors, as well. Qualcomm CEO Cristiano Amon said on Wednesday that "prices are going to go up" on the company's products starting on September 1st, <a href="https://www.cnbc.com/2026/07/29/qualcomm-qcom-earnings-report-q3-2026-.html">CNBC</a> reports. The price hikes were <a href="https://www.theverge.com/gadgets/970910/qualcomm-raising-prices-bloomberg">rumored</a> last week to be "a percentage in the double digits." </p>
<p class="wp-block-paragraph">Qualcomm announced the planned price increases while reporting a 20 percent year-over-year drop in revenue from its handset business, the lowest it's reported <a href="https://s204.q4cdn.com/645488518/files/doc_financials/2021/q4/FY-2021-4th-Quarter-Earnings-Release.pdf">since 2021</a>. In its quarterly earnings presentation, Qualcomm said this drop is due to "unprecedented increases in memory pricing  …</p>
<p><a href="https://www.theverge.com/tech/972894/qualcomm-price-hikes-q2-2026-earnings">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Stevie Bonifield</name>
			</author>
			
			<title type="html"><![CDATA[4GB graphics cards are back]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/games/971868/asrock-amd-4gb-rx-9050-gpu" />
			<id>https://www.theverge.com/?p=971868</id>
			<updated>2026-07-28T14:49:17-04:00</updated>
			<published>2026-07-28T11:52:04-04:00</published>
			<category scheme="https://www.theverge.com" term="AMD" /><category scheme="https://www.theverge.com" term="Gaming" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="PC Gaming" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[The first modern GPU with 4GB of VRAM has appeared, as RAM prices and component shortages push tech prices higher. As Digital Foundry reports, a listing for an AMD Radeon RX 9050 with 4GB of RAM was spotted on ASRock's website by a user on X, the same day ASRock also launched an 8GB version [&#8230;]]]></summary>
			
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<figure>

<img alt="The ASRock AMD Radeon RX 9050 Challenger GPU in front of a white background" data-caption="" data-portal-copyright="Image: ASRock" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/asrock-amd-radeon-rx-9050-4gb-wide.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p class="wp-block-paragraph">The first modern GPU with 4GB of VRAM has appeared, as <a href="https://www.theverge.com/news/839353/pc-ram-shortage-pricing-spike-news">RAM prices and component shortages</a> push tech prices higher. As <a href="https://www.digitalfoundry.net/news/2026/07/leaks-point-to-return-of-4gb-gpus-as-ai-flash-memory-crisis-worsens"><em>Digital Foundry</em></a> reports, a listing for an AMD Radeon RX 9050 with 4GB of RAM was <a href="https://asrock.com/Graphics-Card/AMD/Radeon%20RX%209050%20Challenger%204GB/index.asp">spotted on ASRock's website</a> by a <a href="https://x.com/RubyRapids/status/2082009608454062171?s=20">user on X</a>, the same day ASRock also launched <a href="https://www.asrock.com/news/index.us.asp?iD=5827">an 8GB version</a> of the RX 9050. </p>
<p class="wp-block-paragraph">Does it make sense to buy a graphics card with just 4GB of VRAM? According to the specs on ASRock's website, the 4GB version of the RX 9050 is built on AMD's RDNA 4 architecture and has a 64-bit memory interface, 16 compute units, and a boost clock speed of up to 2,600MHz / 18GBps. That should be enough to enable new features like FSR 4, …</p>
<p><a href="https://www.theverge.com/games/971868/asrock-amd-4gb-rx-9050-gpu">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Antonio G. Di Benedetto</name>
			</author>
			
			<title type="html"><![CDATA[This is my new favorite laptop, but thanks to RAMageddon the price already went up by $800]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/971160/framework-laptop-13-pro-intel-review" />
			<id>https://www.theverge.com/?p=971160</id>
			<updated>2026-07-27T18:36:47-04:00</updated>
			<published>2026-07-27T11:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Intel" /><category scheme="https://www.theverge.com" term="Laptop Reviews" /><category scheme="https://www.theverge.com" term="Laptops" /><category scheme="https://www.theverge.com" term="Microsoft" /><category scheme="https://www.theverge.com" term="Reviews" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Windows" />
							<summary type="html"><![CDATA[Framework laptops always come with compromises in exchange for their unique DIY premise. Even though you pay extra for one compared to sleeker options from competitors, it's easier to excuse minor flaws for modular ports, easy repairs, and an impressive range of upgradeable parts. So what happens when Framework goes "Pro"? We get a one-of-a-kind [&#8230;]]]></summary>
			
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<figure>

<img alt="A rear view of the Framework Laptop 13 Pro on a stone slab in front of a tree-filled landscape." data-caption="Framework’s Laptop 13 Pro looks great in black but costs lots of green. | Photo: Antonio G. Di Benedetto / The Verge" data-portal-copyright="Photo: Antonio G. Di Benedetto / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/268670_Framework_Laptop_13_Pro_laptop_review_ADiBenedetto_0038.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Framework’s Laptop 13 Pro looks great in black but costs lots of green. | Photo: Antonio G. Di Benedetto / The Verge	</figcaption>
</figure>
<p class="has-drop-cap wp-block-paragraph">Framework laptops always come with compromises in exchange for their unique DIY premise. Even though you pay extra for one compared to sleeker options from competitors, it's easier to excuse minor flaws for modular ports, easy repairs, and an impressive range of upgradeable parts. So what happens when Framework goes "Pro"? We get a one-of-a-kind jewel among notebooks.</p>
<p class="wp-block-paragraph">The 13 Pro corrects and improves many shortcomings of the regular Laptop 13. It has a bright and sharp touchscreen, the best haptic trackpad not made by Apple, and an impeccable build and feel. Take all that and marry it to a great Intel chip and cutting-edge user-replaceable  …</p>
<p><a href="https://www.theverge.com/tech/971160/framework-laptop-13-pro-intel-review">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Emma Roth</name>
			</author>
			
			<title type="html"><![CDATA[Chinese RAM company CXMT makes a $484 billion stock market debut]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/971358/cxmt-china-ram-stock-market-debut" />
			<id>https://www.theverge.com/?p=971358</id>
			<updated>2026-07-27T10:27:57-04:00</updated>
			<published>2026-07-27T10:27:16-04:00</published>
			<category scheme="https://www.theverge.com" term="Business" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[The China-based memory firm ChangXin Memory Technologies (CXMT) had a massive first day on the Shanghai stock exchange after its shares surged 466 percent, as reported earlier by The Wall Street Journal and CNBC. The stock market frenzy boosted CXMT's valuation to $484 billion, making it the most valuable Chinese company listed on the exchange. [&#8230;]]]></summary>
			
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<img alt="The entrance to the ChangXin Memory Technologies (CXMT) factory in Beijing." data-caption="" data-portal-copyright="Photo by Pedro Pardo / AFP via Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/gettyimages-2287186358.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">The China-based memory firm ChangXin Memory Technologies (CXMT) had a massive first day on the Shanghai stock exchange after its shares surged 466 percent, <a href="https://www.wsj.com/tech/cxmts-strong-debut-boosts-chinas-bid-to-conquer-memory-chips-21e0e9f4">as reported earlier by <em>The Wall Street Journal</em></a> and <a href="https://www.cnbc.com/2026/07/27/cxmt-china-market-debut-chipmaker-ipo.html">CNBC</a>. The stock market frenzy boosted CXMT's valuation to $484 billion, making it the most valuable Chinese company listed on the exchange.</p>
<p class="wp-block-paragraph">CXMT looks to challenge Samsung, Micron, and SK Hynix, which currently control the majority of the global memory market. But with demand from data-hungry AI giants <a href="https://www.theverge.com/tech/880812/ramageddon-ram-shortage-memory-crisis-price-2026-phones-laptops">straining the memory industry</a>, device makers are searching for alternatives to keep costs low.</p>
<p class="wp-block-paragraph">A recent report from the <em>Financial Times</em>  …</p>
<p><a href="https://www.theverge.com/tech/971358/cxmt-china-ram-stock-market-debut">Read the full story at The Verge.</a></p>
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			<entry>
			
			<author>
				<name>Terrence O’Brien</name>
			</author>
			
			<title type="html"><![CDATA[Google basically confirms the Pixel 11 is getting a price hike]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/971041/google-confirms-pixel-11-price-hike" />
			<id>https://www.theverge.com/?p=971041</id>
			<updated>2026-07-27T05:27:44-04:00</updated>
			<published>2026-07-25T14:13:36-04:00</published>
			<category scheme="https://www.theverge.com" term="Business" /><category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Google Pixel" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Google's vice president of devices and services, Shakil Barkat, all but confirmed in an interview with 9to5 Google that its next Pixel phone would cost more than the Pixel 10. Considering the ongoing RAM supply issues due to the explosion of AI data centers, the rumored price hike is not a complete surprise. Companies from [&#8230;]]]></summary>
			
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<img alt="A screenshot of the glowing orb on the camera bar of Google’s Pixel 11." data-caption="" data-portal-copyright="Image: Google" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/Screenshot-2026-07-15-at-11.36.30-AM.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">Google's vice president of devices and services, Shakil Barkat, all but confirmed in an interview with <em><a href="https://9to5google.com/2026/07/24/google-pixel-11-price-increase/">9to5 Google</a></em> that its next Pixel phone would cost more than the Pixel 10. Considering the ongoing RAM supply issues due to the explosion of AI data centers, the <a href="https://www.theverge.com/tech/962145/the-pixel-11-could-come-with-a-higher-price-tag">rumored price hike</a> is not a complete surprise. Companies from <a href="https://www.theverge.com/tech/956903/apple-price-increase-2026-macbook-ipad-mac-home-vision-pro">Apple</a> to <a href="https://www.theverge.com/games/926606/nintendo-switch-2-price-hikes-earnings-results">Nintendo</a> and <a href="https://www.theverge.com/games/957042/xbox-price-increase-memory-shortage">Microsoft</a> to <a href="https://www.theverge.com/streaming/970814/roku-streaming-price-increase">Roku</a> have all raised their prices in response to the soaring cost of memory.</p>
<p class="wp-block-paragraph">Barkat said that Google had "shielded our consumers from supply fluctuations for as long as possible," but that the "economics have fundamentally shifted and we're not immune to that." He went on to tell <em>9to5</em> th …</p>
<p><a href="https://www.theverge.com/tech/971041/google-confirms-pixel-11-price-hike">Read the full story at The Verge.</a></p>
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			<entry>
			
			<author>
				<name>Stevie Bonifield</name>
			</author>
			
			<title type="html"><![CDATA[Qualcomm is about to raise prices and that&#8217;s bad news for everyone]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/gadgets/970910/qualcomm-raising-prices-bloomberg" />
			<id>https://www.theverge.com/?p=970910</id>
			<updated>2026-07-24T15:23:53-04:00</updated>
			<published>2026-07-24T15:14:23-04:00</published>
			<category scheme="https://www.theverge.com" term="Business" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Mobile" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Phones" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Qualcomm sent a letter to customers on Friday warning of plans to increase its prices by "a percentage in the double digits," Bloomberg reports. The price hikes will go into effect starting with products shipped after September 1st. Qualcomm claims it has "exhausted its ability to absorb higher costs from suppliers," as ongoing component shortages [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Image: Alex Castro / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/10/acastro_STK082_qualcomm_01.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">Qualcomm sent a letter to customers on Friday warning of plans to increase its prices by "a percentage in the double digits," <a href="https://www.bloomberg.com/news/articles/2026-07-24/qualcomm-tells-customers-that-prices-are-going-up-by-double-digits"><em>Bloomberg</em></a> reports. The price hikes will go into effect starting with products shipped after September 1st. </p>
<p class="wp-block-paragraph">Qualcomm claims it has "exhausted its ability to absorb higher costs from suppliers," as <a href="https://www.theverge.com/news/839353/pc-ram-shortage-pricing-spike-news">ongoing component shortages</a> continue to drive up prices. The company also said it attempted to source components from alternate suppliers prior to announcing the price hikes. </p>
<p class="wp-block-paragraph">As <em>Bloomberg</em> notes, Qualcomm's price increases will likely have a ripple effect, particularly for smartphones. Qualcomm's chips power everything fro …</p>
<p><a href="https://www.theverge.com/gadgets/970910/qualcomm-raising-prices-bloomberg">Read the full story at The Verge.</a></p>
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