Last year's Made by Google event for the Pixel 10 resembled a late night talk show, complete with Jimmy Fallon as host, and it aired an hour after the phones were revealed. Spec dives and executive appearances were replaced with celebrity cameos and awkward skits, to the confusion of many diehard Pixel fans. But it served its purpose in reaching a broader audience: Last year's stream racked up 8.4 million viewers on YouTube; the launch the year before only managed 1.4 million.

This year, Google has only escalated matters. For tomorrow evening's livestream, Fallon has been replaced by Trevor Noah, who will lead a "stacked" lineup of celebrit …

Read the full story at The Verge.

It's that time of year: On Wednesday, Google is set to host its annual Made by Google hardware launch event for Pixel gadgets. Google itself has already teased new slab-style and foldable Pixel smartphones and an updated watch, but leaks also indicate that the company could announce a new color for familiar earbuds and perhaps a brand new AirTag-like item tracker.

However, unusually, Google's event is taking place in the evening: It kicks off on Wednesday at 6PM ET / 3PM PT instead of in the early afternoon or mid-morning, like many other tech events. And this time it has a celebrity host in Trevor Noah.

Even more strange: As noted by 9to5 …

Read the full story at The Verge.