Samsung Electronics has undergone a major reorganization and reestablished its 2009 system of parallel executives in the components group and finished goods division. Choi Gee-sung, who was part of the previous dual-management system, maintains his position overseeing production of smartphones, TVs, and other finished products, while Kwon Oh-hyun has been promoted as a second vice chairman and will continue managing component production such as LCDs, and memory chips. The company also created a software center and set up a “media solution center” in Silicon Valley.
Samsung reorganization splits management of finished products from components
Samsung Electronics has undergone a major reorganization and separated its components division from finished goods, reestablishing the “two-top” system it abandoned in 2009.
Samsung Electronics has undergone a major reorganization and separated its components division from finished goods, reestablishing the “two-top” system it abandoned in 2009.
There’s been speculation that the restructuring is designed to ease concerns that Samsung’s components division could leak information about Apple orders to the mobile group — until now, both were under the command of Choi Gee-sung. Samsung “hopes the promotion of Kwon wipes out such worries,” but also says the move will help maintain growth during a time of slow economic growth and a patent war with Apple. Whatever the reasons, it should make for interesting seating arrangements at company dinners.
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