It's a big expansion day for Canon's point-and-shoot Powershot family. And not only is it introducing three new pocketable cams for under $350, but one of them -- the ELPH 510 HS -- claims to be the "world's thinnest digital camera with 12x optical zoom." Hit the break for the specifics on the trio.
Canon Powershot SX150 IS, ELPH 510 HS, and ELPH 310 HS announced
Canon’s new trio of point-and-shoots includes HD recording and image stabilization.
Canon’s new trio of point-and-shoots includes HD recording and image stabilization.


Canon PowerShot SX150 IS (September, $250) - It's not the best looking kit on the block but of the three new cams it's actually got the specs and control to appease more advanced photogs. Packing a 12x optical zoom and 28mm lens, the 14.1-megapixel SX150 is only capable of capturing 720p video, however it does have manual-shooting options, including aperture priority and shutter priority.
PowerShot ELPH 510 HS (October, $350) - Don't let its thin exterior fool you! Despite its claim to be the world's thinnest digital camera with 12x optical zoom and a 28mm wide-angle lens, the 510 captures 1080p video and its 3.2-inch touchscreen has a touch-to-focus feature. We're currently digging up the exact measurements of the 510 to confirm Canon's thin claim -- stay tuned.
PowerShot ELPH 310 HS (October, $260) - Last but not least is the 510's little brother. It's not as thin or as juicy on the specs -- with a 8x optical zoom and smaller 3-inch display -- yet it is still able to capture 1080p footage. Oh, and it comes in five colors!
Full press release and images below.









