Deus Ex: Human Revolution PC buyers were surprised to find a free coupon for an OnLive digital copy in the box. It was also a surprise for video game retailer GameStop, which got caught issuing orders to open all its brand-new copies of the game and get rid of the OnLive goods.
GameStop gives $50 gift card to Deus Ex PC buyers, apologizes for removing OnLive coupons
Source: Kotaku
Read Article >GameStop recalls Deus Ex: Human Revolution PC over OnLive spate


onlive-digital-copy GameSpot and Wired Game|Life are reporting that the video game retailer is changing its approach to the surprise OnLive coupons found in copies of Deus Ex: Human Revolution PC; GameStop is recalling all the offending copies of the video game and returning them to publisher Square Enix, citing a desire not to promote the OnLive streaming games service. Interestingly enough, Square Enix representatives say the company actually condones the practice of removing the coupons. OnLive has declined all requests for comment.
Read Article >GameStop removing OnLive coupons from PC copies of Deus Ex


onlive-digital-copy In the world of Deus Ex it’s the pro-augmentation crowd versus the precious bodily fluids-ish “purists” that would like to leave well enough alone. A similar battle is happening between online and retail game distribution, and GameStop is exactly in the thick of things. The retailer just got caught red-handed issuing orders to its employees to remove coupons for the OnLive version of Deus Ex: Human Revolution from brand new PC copies of the game.
According to a GameStop representative, speaking to GameSpy, “Square Enix packed the competitor’s coupon with our DXHR product without our prior knowledge and we did pull and discard these coupons.” This makes a bit of sense -- GameStop has its own online distribution platform (Impulse, bought earlier this year), and it has balked at tie-ins with Steam in the past. Still, tons of titles have Xbox Live Arcade “coupons” that go along with the game... isn’t that a “competitor” as well in this sense? Besides, the model of buying a physical copy of a game and getting the OnLive version for free reminds us of a similar model that’s working surprisingly well for vinyl of late.
Read Article >Deus Ex: Human Revolution PC comes with OnLive digital copy
If a tricked-out cyborg protagonist wasn’t reason enough for tech fans to pick up Deus Ex: Human Revolution today, this might help: the PC version of the game comes with a voucher for a free OnLive digital copy as well. That should mean wherever you’ve got a fast, low-latency internet connection, you can play the game -- regardless of whether you’re using a gaming machine, netbook or even a tablet with wireless controllers.
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