Sony still working on OLED display tech, developing Crystal LED ‘in parallel’

LG and Samsung are showing off crazy next-gen OLED TV prototypes here at CES, but Sony went another way with its Crystal LED prototype — it’s extremely impressive, with nearly 90-degree viewing angles, but it’s also prompted a lot of rumors that Sony’s abandoning OLED TVs for the consumer market. We asked for clarification and it seems the truth is a little different: Sony says that Crystal LED will be developed in “parallel” to OLED for future consumer and professional applications. We don’t know if that definitively means that Sony will put out any future consumer OLED TVs — it hasn’t done anything meaningful since it killed the XEL-1 in 2010 — but the door is certainly still open. Here’s the full statement:

The Crystal LED Display is being showcased at CES as a promising new technology. It will be further developed parallel to OLED technologies for future commercial applications, both consumer and professional.