Hulu has transformed itself from a fledgling streaming service to an actual content provider, but not without difficulties. Fast Company profiles Hulu CEO Jason Kilar and his struggles against the studios to bring the service to where it is today while transforming the landscape of internet video. The success of the video portal has given studios pause: while Hulu commands a large audience, its revenues pale in comparison to traditional television advertising and license fees from cable companies. Despite the ever present threat of studio intervention, Kilar remains optimistic about Hulu’s future.
Despite Hulu’s success, studios are still ready to pull the plug
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