A portion of Facebook’s significant user base is comprised of people from developing nations, and Quartz has taken a look at the ways the social network coaxed them to the platform. Facebook’s goal has been to make its social network synonymous with the internet, ensuring it was accessible across the entire spectrum of mobile phones. Usage in regions like Africa and the Philippines has spiked as a result of the low barrier to entry, paving the way for a transition to the full mobile Facebook interface on cheap smartphones in the future.
Facebook aims to become ‘the internet’ for users in developing nations
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