For its photographic coverage of Hurricane Sandy, venerable weekly magazine Time took a new tack: it recruited five photographers and sent them to take pictures of the storm and upload them to the Time Instagram feed. The result was “one of the most popular galleries we’ve ever done,” says director of photography Kira Pollack. Forbes has written a brief introduction to the collection, which Pollack says used Instagram because it was “the fastest way” to get content to readers. “It’s wasn’t like, ‘Oh, this is a trend, let’s assign this on Instagram.’” A photo from the set even became one of the three physical Time covers for the week. These striking pictures would have drawn attention regardless of their delivery method, but it’s another sign of Instagram’s increasing clout in the world of photography.
How Time used Instagram for fast, beautiful Hurricane Sandy coverage
is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and augmented reality, the history of computing, and more for The Verge since 2011.
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