The Criterion Collection is responsible for selecting and packaging notable films, but how does it do justice to them? Design organization AIGA has published an account of how the Criterion Collection Art Department designed the cover for Alfred Hitchcock’s 1934 The Man Who Knew Too Much. Besides detailing the challenges specific to The Man Who Knew Too Much — particularly the fact that there are two versions, the original British version and a 1956 remake starring Jimmy Stewart — it’s a good look at how Criterion approaches designing covers for the classics.
An inside look at the Criterion Collection’s cover design for ‘The Man Who Knew Too Much’
is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and augmented reality, the history of computing, and more for The Verge since 2011.
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