People who look for touring bands on Google will now be able to see upcoming concert dates in their search results. The company has just announced that aggregated concert dates are being listed in the results with the label “Upcoming Events.” Searching for “coldplay,” for instance, brings up a series of snippets with dates and locations as well as links to buy tickets at Ticketmaster and Viagogo.
Google adds upcoming concert listings to search results
Google has announced that band concert listings will now show up directly in its search results.
Google has announced that band concert listings will now show up directly in its search results.
is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and augmented reality, the history of computing, and more for The Verge since 2011.
Although this is the first time Google has mentioned the addition, some members of Webmaster World noticed the change in late January, so it looks like this may have been in place for a while. The results appear to be aggregated mostly from major ticket sites, but Google says site owners can add “rich snippets” markup in order to have their concert dates included. Concert dates are currently included only in English-language search results, but will eventually be expanded to other languages.
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