Now that Facebook has started the process of going public, it's getting serious about monetizing the service. The company has just announced that it will be adding new ad placements as well as a new type of ad to its desktop and mobile service. Starting today, ads bought through "Premium on Facebook" can be displayed in the mobile news feed; advertisers will also have the option to display content on the desktop logout screen starting April. Before, users would only see ads on the sidebar and the desktop news feed.
Facebook will put ads on mobile news feed and logout screen
Facebook has announced that it is will be putting advertisements on its mobile news feed and desktop logout screen, as well as adding a new advertisement flavor that lets businesses directly share promotions through Facebook.
Facebook has announced that it is will be putting advertisements on its mobile news feed and desktop logout screen, as well as adding a new advertisement flavor that lets businesses directly share promotions through Facebook.
is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and augmented reality, the history of computing, and more for The Verge since 2011.
Facebook is also adding “Offers,” a new story type that lets businesses share discounts and promotions directly through their pages. The company says that these ad tools can let a business reach 50 percent of its page’s fans on a weekly basis as opposed to 16 percent without them. This isn’t a huge departure from previous protocol, and it’s certainly not one of the more controversial Facebook advertising moves, but it’s a sign that the social network is finding as many ways as possible to turn its massive user base into long-term financial success.
Ellis Hamburger contributed reporting and photos to this article.
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