Rental kiosk service Redbox is apparently trying to move in on the streaming video market. The company has just announced a joint venture with Verizon that will combine the Redbox DVD and Blu-ray rental business with “video on demand streaming and download service.” The service is expected to launch in the second half of 2012, and more information will be forthcoming. So far, we haven’t been given any details about how the service will work, but the announcement hints that Verizon will be managing the streaming content, possibly leveraging the well-known Redbox brand to build loyalty. Despite being provided by Verizon, the streaming apparently isn’t tied to using the company’s mobile or broadband service. We’ll have to wait and see whether the move to streaming places Redbox, which recently broke with Warner Bros. over rental policies, under the same negotiating constraints as competitors like Netflix.
Redbox and Verizon will offer streaming video through joint venture
Redbox and Verizon have announced a joint venture that will offer the traditional Redbox rental service along with streaming video through Verizon.
Redbox and Verizon have announced a joint venture that will offer the traditional Redbox rental service along with streaming video through Verizon.
is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and augmented reality, the history of computing, and more for The Verge since 2011.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Most Popular
Most Popular
- Trump says Sundar Pichai talked him out of renaming the Atlantic Ocean
- The iPhone Duo is a messy, expensive, good time
- Bill Gates says to prepare for 20 years of ‘tumultuous’ AI disruption
- Tesla driver using Full Self-Driving struck and killed a man crossing I-80
- PHP: The three letters that shut down sites all over the internet today
