RIM’s fall from grace in the smartphone market now includes losing its top spot in its home market of Canada for the first time: Bloomberg reports that last year, RIM shipped 2.08 million BlackBerrys, compared to 2.85 million iPhones from Apple, after outselling Apple five-to-one back in 2008. The company has suffered a number of other setbacks recently, including an eroding foothold in enterprise markets, severe service outages, a strange dual-CEO leadership situation, a board shake up, and product delays. Apple’s conquest may be mostly symbolic for RIM — Bloomberg says that sales in Canada only accounts for 7 percent of the company’s revenue — but it might be the kind of reality check that RIM needs to turn things around. That is, if BlackBerry’s Bold Team doesn’t work its magic first.
Apple sold more smartphones than RIM in Canada last year
RIM’s fall from grace in the smartphone market now includes losing its top spot in its home market of Canada for the first time: Bloomberg reports that last year, RIM shipped 2.08 million BlackBerrys, compared to 2.85 million iPhones form Apple, after outselling Apple five-to-one back in 2008.
RIM’s fall from grace in the smartphone market now includes losing its top spot in its home market of Canada for the first time: Bloomberg reports that last year, RIM shipped 2.08 million BlackBerrys, compared to 2.85 million iPhones form Apple, after outselling Apple five-to-one back in 2008.
is executive editor who has obsessed over headlines and internet speeds since 2011. He previously worked as an advocate for the National Park System.
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