Like a page ripped from Syd Mead’s sketchbook, this extended advertisement from Absolut Vodka pits impressively rendered remote-control robot greyhounds against one another — like a futuristic drag race. Performing for a masquerade of enraptured bon vivants, the elegant robo-dogs bound across the desert in pursuit of a hovering metallic bunny. All the while, the dog’s cyber-jockeys push the limits of their machines from a remote 3D interface while jamming out to hypnotic beats from Swedish House Mafia. Sure, it’s really just an ad for some vodka, but with visuals this slick it’s worth a look.
Watch this: robot Greyhounds race for the bourgeoisie of the future
Like a page ripped from Syd Mead’s sketchbook, this extended advertisement from Absolut Vodka pits impressively rendered robotic greyhounds against one another in battle of their controller’s wits.
Like a page ripped from Syd Mead’s sketchbook, this extended advertisement from Absolut Vodka pits impressively rendered robotic greyhounds against one another in battle of their controller’s wits.
is executive editor who has obsessed over headlines and internet speeds since 2011. He previously worked as an advocate for the National Park System.
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