Samsung galaxy s iii first tv ad it follows your every move – Breaking News & Latest Updates 2026
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Samsung’s first Galaxy S III TV commercial: ‘it follows your every move’

We’re guessing something got lost in translation, because Samsung’s first television ad for its new Galaxy S III smartphone is rather creepy

We’re guessing something got lost in translation, because Samsung’s first television ad for its new Galaxy S III smartphone is rather creepy

Samsung Galaxy S III ad 640
Samsung Galaxy S III ad 640
Samsung Galaxy S III ad 640
Sean Hollister
is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.

We're guessing something got lost in translation, because Samsung's first television ad for its new Galaxy S III smartphone is rather creepy: according to the video, the phone first "recognizes who you are," then "follows your every move," and finally, "waits till you're asleep." The minute-long segment ends before letting us know what, precisely, the phone might do to your sleeping family after you let your guard down, but we're starting to wonder if the Samsung tagline "Designed for Humans" is modeled after the famous short story "To Serve Man." Otherwise, it's your typical inspirational ad that shows very, very little of the actual phone. Watch it below.

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