Despite having manufactured its own tablet, Microsoft apparently will not be making self-branded Windows Phones. Greg Sullivan, senior marketing manager for Windows Phone, was asked by Information Week if the company had plans to develop its own cellphones. “No, we do not,” Sullivan said. “We have a strong ecosystem of partners that we are very satisfied with.” As announced last week, that ecosystem includes Nokia, HTC, Samsung, and Huawei, all of whom will be running phones on “next generation silicon” from Qualcomm.
Microsoft confirms it has no plans to make its own Windows Phones
A Microsoft executive has confirmed that the company has no plans to develop its own Windows Phone in the same way it self-branded the Surface tablet.
A Microsoft executive has confirmed that the company has no plans to develop its own Windows Phone in the same way it self-branded the Surface tablet.
is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and augmented reality, the history of computing, and more for The Verge since 2011.
Microsoft has worked hard enough on building Windows Phone relationships that we’re not surprised to see it sticking with its partners. However, the company’s comments during the Surface tablet launch called these relationships into question, with Microsoft claiming that “what our software could do would require us to push hardware, sometimes where our partners hadn’t envisioned,” so it’s noteworthy to have confirmation.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
